Muvi Park Avenue – Riyadh is the latest addition to the operator’s extensive cinema network in the kingdom.
Saudi homegrown cinema brand Muvi Cinemas opened its twenty-first location at Park Avenue Mall, Riyadh on 28 April 2022.
The 10 screens cinema with a total of 1,277 seats also features a ScreenX and an Xperience screen, and it is the eighth cinema by the operator in Riyadh city.
The cinema is part of the newly opened outdoor mall in the city – Park Avenue, which offers a variety of entertainment and shopping options, restaurants, cafes and children’s amusement parks for the entire family to enjoy and experience.
Muvi Cinemas presently operates 205 screens across 21 locations in 9 cities of Saudi Arabia.
Contact a member of our sales team for cinema advertising opportunities at Muvi – Park Avenue – Riyadh.
Source: Muvi Cinemas
Motivate Val Morgan in partnership with VOX Cinemas, hosted a private screening of Thor: Love and Thunder at Mall of the Emirates on Thursday 14th July at – the first screening post COVID-19 and for the year 2022.
With an attendance of over 75 invitees – a mix of agency and direct clients (and their family members), the private screening was a massive success and the first of many more ahead for this year!
We would like to take this opportunity to sincerely thank VOX Cinemas for helping us organize and execute this screening – making it a memorable one!
Finally, a huge thank you out to our invitees who attended, thus contributing to its immense success.
Stay tuned for more updates on future ‘Private Screenings’ by Motivate Val Morgan.
Cinema ad spend in the U.S is expected to grow by 168% in 2022.
The advertising industry was one of the most affected by the pandemic. 2021 however, witnessed a rapid bounce back, with most mediums reaching a record high and surpassing pre-pandemic levels.
In a recent study, Magna Advertising forecasted U.S. ad spend in 2022 for each medium, and while most mediums are expected to grow less in 2022 – a result of the doom-and-gloom narrative surrounding the ad market owing to the impending recession, ad spend on cinema is expected to increase by 168%.
Due to a disappointing first half in 2021, full-year ad sales amounted to just 24% of pre-COVID levels, however it is projected that cinema advertising will enjoy its first quasi-normal year since 2019, with audience admissions already witnessing a boost with the release of The Batman, Doctor Strange in the Multiverse of Madness and Top Gun: Maverick, and a large slate of blockbusters set to release over Q3 and Q4 2022: Jurassic World Dominion, Thor: Love and Thunder, Black Panther: Wakanda Forever, Black Adam and Avatar: The Way of Water.
As movie attendance is on the rise, marketers in both the U.S and globally are also looking at the ‘attention’ aspect cinema affords advertisers. Recent research by Amplified Intelligence reveals that cinema scores 80% ‘active’ attention and 20% ‘passive attention’ with zero wastage and no decay – the highest statistic thus far for active attention in a market of 30-40% attention average.
Sources: Magna Global, Variety and Mi3
Nissan Egypt in partnership with VOX Cinemas Egypt and Warner Bros., sponsored an early premiere of ‘The Batman’ to support the launch of the limited-edition Juke Kiiro.
The premiere took place on 01 March, 2022 at VOX Cinemas – City Centre Almaza, one day prior the blockbuster’s much-anticipated release. The premiere was attended by several individuals from various Industries, as well as five lucky winners of the Nissan social media competition. The Juke Kiiro brand was on display on the Cairo Tower at the same time as the premiere, sharing the spotlight with both ‘The Batman’ and VOX Cinemas.
‘The Batman’, starring Robert Pattinson, Zoe Kravitz, Jeffery Wright, and Paul Dano, has surpassed $598 million at the global box office (Box Office Mojo), making it Warner Bros.’ biggest hit since Joaquin Phoenix’s Joker in 2019.
Watch our Sizzle Reel for the upcoming list of blockbusters and contact us to display your brand in cinema.
Saudi Tourism recently booked two off screen cinema advertising campaigns – through PHD, across the Motivate Val Morgan regional circuit.
The first wave of the campaign commenced in December 2021 across multiple VOX Cinema locations in UAE, Bahrain, Kuwait and Oman, and Reel Cinemas – The Dubai Mall in UAE. The second wave commenced in February 2022 across multiple Muvi, AMC and VOX cinema locations, and Cinépolis –Jameah Plaza in Saudi Arabia.
The campaign covered a variety of digital screens across the cinemas, which included digital pillars, hero screens, entrance lightboxes and main trailer screens.
Also check out the Saudi Tourism Authority on screen cinema ad booked through Motivate Val Morgan in 2021.
Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.
Contact us for more information on integrated cinema campaigns across our cinema circuit.
Newly opened Muvi Cinemas – The View is part of the ongoing Muvi brand’s expansion strategy across Saudi Arabia.
Muvi Cinemas opened its Fifteenth location Muvi Cinemas – The View at The View Mall in Riyadh on 15th December 2021. The cinema offers 9 screens with a capacity of 977 seats.
Similar to other locations operated by the exhibitor, Muvi Cinemas – The View was designed by UK’s Chapman and Taylor, with an aim to create a dynamic, modern and innovative cinematic experience.
The designs for the cutting-edge cinema venues have a theme of urban downtown, with the intention of creating a dynamic, modern, and innovative cinema experience. Internal spaces are characterised by an industrial, yet luxurious, material palette, including timber, exposed steelwork, exposed brickwork, and an exposed concrete floor. Digital LED screens and dramatic lighting installations complement the city warehouse feel, providing a strong visual identity for the developments.
The View Mall spanning 52,200 square meters is an excellent hangout spot which boasts more than 170 international and local brand names, covering fashion, beauty, and lifestyle. A comprehensive list of shops features sportswear from Adidas, kidswear from Ziddy, Scandinavian brand L*TT LIV, jeans from Levi’s, casual wear from Aéropostale, and more.
Muvi Cinemas now operates 144 screens across 15 locations in 8 cities across Saudi Arabia.
Contact a member of our sales team for cinema advertising opportunities on the screens of Muvi Cinemas – The View.
Sources: Chapman and Taylor and MUVI
In this edition of ‘What’s Buzzin Behind the Screen’, we bring you the latest industry news – everything you need to know about what’s happening behind the scenes in Hollywood. From the latest trailer releases to box office collections and movie announcements, here’s the January 2022 update:
Stay tuned for the latest industry news in our February 2022 edition.
Source: The Hollywood Reporter, Empire Online
Muvi Cinemas – The Boulevard Unaizah in Qassim is the latest cinema to open as part of the exhibitor’s roll out plan to grow to 307 screens across the Kingdom of Saudi Arabia over the 12 months ahead.
Muvi Cinemas opened its fourteenth location, The Boulevard Unaizah, on 14th December 2021 in the city of Unaizah, located in the Al Qassim province, Saudi Arabia.
Spanning 3,200-meter square, Unaizah Boulevard venue, is an eight-screen cinema complex capable of accommodating 1,127 moviegoers and includes the Premium Large Format Auditorium Xperience powered by CGS.
Similar to other locations operated by the exhibitor, Muvi Cinemas – The Boulevard Unaizah was designed by UK’s Chapman and Taylor, with an aim to create a dynamic, modern and innovative cinematic experience.
The designs for the cutting-edge cinema venues have a theme of urban downtown, with the intention of creating a dynamic, modern and innovative cinema experience. Internal spaces are characterised by an industrial, yet luxurious, material palette, including timber, exposed steelwork, exposed brickwork and an exposed concrete floor. Digital LED screens and dramatic lighting installations complement the city warehouse feel, providing a strong visual identity for the developments.
Muvi Cinemas presently operates 135 screens across 14 locations in 8 cities across Saudi Arabia.
Contact a member of our sales team for cinema advertising opportunities on the screens of Muvi Cinemas – The Boulevard Unaizah.
Source: Chapman and Taylor, Muvi Cinemas
Muvi Cinemas – Salaam Mall in Riyadh is the latest cinema to open as part of the exhibitor’s roll out plan to grow to 307 screens across the Kingdom of Saudi Arabia over the 12 months ahead.
Muvi Cinemas opened its thirteenth location at Salaam Mall in Riyadh on 1st December, 2021. The cinema features 8 standard screens with a total of 1,056 seats.
Similar to other Muvi locations, Salaam Mall – spanning 3,274 sqms, was designed by UK’s Chapman and Taylor and has a theme of urban downtown, with the intention of creating a dynamic, modern and innovative cinema experience. Internal spaces are characterised by an industrial, yet luxurious, material palette, including timber, exposed steelwork, exposed brickwork and an exposed concrete floor. Digital LED screens and dramatic lighting installations complement the city warehouse feel, providing a strong visual identity for the cinema exhibitor.
Located in Riyadh’s suburban Alawali area, Salaam Mall offers a great stop for shopping dining and entertainment.
Muvi Cinemas presently operates 127 screens across 13 locations in 8 cities across Saudi Arabia.
Contact a member of our sales team for cinema advertising opportunities on the screens of Muvi Cinemas –Salaam Mall.
Sources: Zawya and MUVI
VOX Cinemas opened its fifteenth location in the Kingdom of Saudi Arabia at Jubail Galleria Mall in Jubail on 25th October 2021, in line with its commitment to make entertainment experiences accessible to everyone across Saudi Arabia, and contribute to the growth of the entertainment industry in the country.
Located at Jubail’s must-visit shopping and lifestyle destination, VOX Cinemas – Jubail Galleria Mall features five screens, including a Kids screen – a dedicated auditorium for young movie lovers to watch the latest family-friendly films. All auditoriums boast cutting-edge audio-visual technology for an unmatched cinematic experience.
Mohamed Al Hashemi, Country Head of Majid Al Futtaim Leisure, Entertainment, Cinemas, and Lifestyle in the Kingdom of Saudi Arabia said: “VOX Cinemas is excited to join forces with Al Mutlaq Group to open our first cinema in Jubail as we continue to expand our footprint to new cities as well as opening entertainment experiences where we have an established presence. We’re also extremely proud to support job creation with the hiring of local talent, including our first female cinema manager in the Eastern region who will be leading our business in Jubail, as part of our commitment to realise the goals of Vision 2030. The Kingdom is evolving at a rapid pace into a global powerhouse of leisure and entertainment, and we will build on the success of 2021 by significantly increasing our pace of growth. We will also continue to introduce pioneering concepts that provide a place where communities can socialise and enjoy quality time together. We look forward to creating more great moments with our guests at VOX Cinemas Galleria Mall – Jubail.”
Abir Al Mutlaq, Director of Transformation, Al Mutlaq Group added: “VOX Cinemas has a wealth of market expertise and consistently delivers exceptional entertainment experiences for families throughout the Kingdom. We are extremely proud to collaborate once again following our first opening at The Roof in Riyadh in 2019. The state-of-the-art cinema is the first-of-its-kind in Jubail Industrial City and a strategic addition to Galleria Mall. We are confident that it will be a popular entertainment destination with families and movie lovers in the Eastern Province.”
With the opening of Jubail Galleria Mall, VOX Cinemas now operate a total of 154 screens across 15 cinemas in 6 cities in KSA, making it the largest exhibitor by screen count and ticket sales in the country. It is also the largest independent film distributor in the Kingdom.
Click here to book your tickets at this new cinema, and Contact a member of our sales team for cinema advertising opportunities on the screens of VOX Cinemas – Jubail Galleria Mall.
Sources: Zawya and VOX Cinemas
