Emarat | Integrated Cinema Campaign | UAE

Emarat – one of the UAE’s leading petroleum companies, recently booked an integrated cinema campaign with Motivate Val Morgan across multiple cinema location in UAE.

 

The on-screen component of the campaign included a 60 sec. commercial booked for a period of 8 weeks (1st December 2020 to 25th January 2021) at the following cinemas:

VOX Cinemas – City Centre Mirdif, Mall of The Emirates, City Centre Sharjah, City Centre Ajman and Al Hamra Mall
Reel Cinemas – The Dubai Mall, The Springs Souk and The Pointe

 

The commercial maps the brand’s journey over almost 40 years, serving communities when and where needed – keeping people and businesses moving. Even though times have changed, one thing that has stayed the same for Emarat is their commitment to quality, service and excellence. Communities can truly expect…the expected with Emarat.

 

 

Emarat also booked a range of off-screen executions at multiple cinema locations for a 2 month period (starting 1st December 2020) as per below:

Entrance Panel Wrap: Reel Cinemas The Dubai Mall
Digital Screen: Reel Cinemas The Springs Souk and VOV Cinemas City Centre Ajman
Entrance LED: VOX Cinemas City Centre Mirdif
Hero Screen (screen above Candy Bar): VOX Cinemas Mall of the Emirates
Light Box: VOX Cinemas City Centre Sharjah and Al Hamra Mall

 

 

Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.

 

Don’t miss out on reaching your target audience, especially alongside the release of Wonder Woman 1984 (December 17).

 

Contact us for more information on integrated cinema campaigns across our cinema circuit.

 

(more…)

Nezo | Popcorn Box Branding | UAE

Nezo  salt manufacturer, recently booked an off-screen popcorn box branding campaign through Motivate Val Morgan at various VOX Cinemas locations across the UAE.

The branded popcorn tubs were distributed to moviegoers starting Thursday 21st November 2019, and will continue to be dispensed until stocks last.

The aim of the campaign was to highlight the importance of Nezo salt in food items, similar to the importance and significance of having popcorn while watching movies at the cinema.

A total of 50,000 popcorn boxes were branded with Nezo graphics. 5,000 boxes were allocated at each cinema location. The campaign kicked off at VOX CinemasMall of the Emirates and also ran across the following VOX locations:

 

Mall of the Emirates

Mall of the Emirates Nezo Popcorn Box Branding

 

Cineplex Grand Hyatt

Nezo Popcorn Box Branding Cineplex, Grand Hyatt

 

Mercato

Nezo Popcorn Box Branding, Mercato

 

City Centre Deira

Nezo Popcorn Box Branding, City Centre Deira

 

Burjuman

Nezo Popcorn Box Branding, Burjuman

 

City Centre Sharjah

Nezo Popcorn Box Branding, City Centre Sharjah

 

City Centre Ajman

Nezo Popcorn Box Branding, City Centre Ajman

 

Marina Mall – Abu Dhabi

Nezo Popcorn Box Branding, Marina Mall – Abu Dhabi

 

Al Jimi Mall – Al Ain

Nezo Popcorn Box Branding, Al Jimi Mall

 

The campaign also ran across VOX Cinemas – City Centre Mirdif.

 

Other off-screen advertising opportunities include:

 

Got a campaign which would require off-screen cinema advertising?

 

Contact a member of our sales team for more information on branding options and on/off-screen advertising opportunities across the Middle East!

 

 

Related Articles: 

Landmark Group | Pillar Branding | VOX Cinemas – Mall of Egypt

Sony PS4 | Marvel Spider-Man | Cinema Campaign