Eid-Al-Adha | Cinema ads | 2023

The region embraced the joy of Eid Al-Adha with an extended 6-day break, with cinema offering an abundance of blockbuster entrainment options to elevate the festivities for residents who opted to stay back and indulge in activities at malls and entertainment venues.
From thrilling adventures such as Indiana Jones & The Dial of Destiny and Elemental to action-packed spectacles such as Transformers: Rise of the Beasts, The Flash, along with other exciting releases such as TAG and more, the big screen served as a dynamic platform for brands to engage with captive audiences.

Here are the ads that lit up the big screen during Eid-Al-Adha 2023:


Gazebo – FTM Indiana Jones & The Dial of Destiny

Country: UAE
Operators: Select VOX Screens at Mall of the Emirates


Dallah Hospital 

Country: KSA
Operators: Select AMC, Muvi, Reel & VOX Locations


Oriental Weavers

Agency: Initiative Cairo
Country: Egypt
Operators: Select VOX Locations



Agency: UM Qatar
Country: Qatar
Operators: Select VOX Locations



Country: Bahrain
Operators: Select VOX Locations


Kuwait Finance House

Agency: Mindshare Kuwait
Country: Kuwait
Operators: VOX Cinemas


Think cinema for ‘attention-grabbing’ advertising!

Contact us for cinema advertising opportunities alongside upcoming summer blockbusters.




Eid al-Fitr 2023 Cinema Campaigns

Check out the ads that featured in cinema during the Eid al-Fitr 2023 long weekend!


The region witnessed an upswing in activity during the Eid al-Fitr long weekend, marking one of the most bustling periods of the year thus far, with residents gathering at malls and entertainment venues to partake in the festivities.

With the release of several blockbusters during the extended weekend, cinemas were buzzing with patrons eager to watch their favorite titles in the company of their loved ones. This presented brands with a unique opportunity to engage a captive audience and leave a lasting impression through both on-screen and off-screen advertising initiatives.

From product promotions to messages of unity and support, here are the ads that lit up the big screen during Eid al-Fitr 2023:


WWE 2K23 – FTM John Wick: Chapter 4

Duration: 30 Secs
Country: KSA

Please Note: In compliance with the country’s regulations, a revised and concise version of the WWE 2K23 advertisement screened in KSA.


Abu Dhabi Public Health Centre

Duration: 30 Secs
Country: UAE


Al-Futtaim Automall

Duration: 40 Secs.
Country: UAE


Prime Healthcare Group– FTM Kisi Ka Bhai Kisi Ki Jaan

Duration: 15 Secs
Country: UAE


Sharjah Children’s Reading Festival

Agency: 30 Secs x 2
Country: UAE


Cultural Development Fund

Duration: 30 Secs
Country: KSA


Dallah Home Care

Duration: 20 Secs
Country: KSA


Diriyah Gate Development Authority

Duration: 30 Secs
Country: KSA


Galaxy Jewels

Duration: 20 Secs
Country: KSA


Al Theeb Specialist Centre

Agency: 15 Secs
Country: KSA


Boubyan Bank

Duration: 1.10 secs & 1.08 Secs
Country: Kuwait


Kaya Skin Clinic – FTM Kisi Ka Bhai Kisi Ki Jaan

Duration: 15 Secs
Country: UAE



Duration: 30 Secs
Country: Kuwait



Duration: 15 Secs
Country: Kuwait


Elabd Foods

Duration: 15 Secs
Country: Egypt


Magdi Yacoub Heart Foundation

Duration: 15 Secs
Country: Egypt


Private Natural Cotton

Duration: 30 Secs
Country: Egypt


American University of Bahrain

Agency: 45 Secs
Country: Bahrain


Information & eGovernment Authority Bahrain

Duration: 2 x 50 Secs
Country: Bahrain


Escape Code

Duration: 1.06 Secs
Country: Bahrain


In addition to the on screen ad, ElAbd  booked two sampling activities at Mall of Egypt and City Center Almaza for a period of two weekends.

ELAbd Egypt Sample


Think cinema for ‘attention-grabbing’ advertising! Contact us for cinema advertising opportunities alongside special events and celebrations.



VOX Opens Drive-in by the Sea in Egypt

Moviegoers in Egypt can now enjoy the magic of movies in the safety of their cars at the new VOX drive-in cinema at Mountain View Ras El Hikma in North Coast, Egypt.


VOX Cinemas launched a new cinematic experience, the first of its kind in Egypt – VOX Cinemas Drive-In by the Sea, on Thursday 20th August 2020.

The new drive-in cinema located at Mountain View, Ras El Hikma in North Coast accommodates approximately 105 cars and will screen 2 sessions per day – 9pm and 12am.



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After taking Dubai by storm, #VOXCinemasEgypt Drive-In is finally in the North Coast, exclusively at Mountain View Ras El Hikma! So, stop your engines and enjoy the show. Check the link in our bio and book your “Drive-In at Mountain View North Coast” tickets now under our Alexandria showtimes. #VOXUniverse #MountainView #GreatMoments @majidalfuttaim

A post shared by VOX Cinemas Egypt (@voxcinemasegypt) on


Mountain View Ras El Hikma Drive-in Cinema


The experience is priced at EGP350 and EGP550, both tickets are valid per car (maximum of four people) and include a food and drinks package. The Drive-In Supreme pack costs EGP350 and includes the admission of one car along with two medium popcorns and two water bottles. While the Drive-In Deluxe pack costs EGP550 and includes the admission of one car along with one Deluxe nachos, three large popcorns, one M&M’s pack, two soft drinks and two water bottles.

Once parked, audiences can simply tune into a designated radio frequency for the movie audio to be streamed straight into their in-car entertainment system.

Click here to view movie times.

Contact us for cinema advertising at the new VOX Drive-in cinema at Mountain View Ras El Hikma in Egypt.



Source: VOX Cinemas

Cinemas Reopen in Saudi Arabia, Egypt and Parts of UAE

More cinemas reopen in Saudi Arabia, Egypt and parts of UAE after the three month COVID-19 closure.


Saudi Arabia lifted its national curfew on June 21, 2020 and resumed commercial activities, which included the reopening of cinemas across the country. However, in line with government restrictions, social distancing remains in place and wearing of masks is mandatory.

VOX and Muvi Cinemas have opened its door to patrons who have dearly missed one of their favourite pastimes since the lockdown was imposed. The two cinema exhibitors also posted videos on their social media channels highlighting the safety and precautionary measures they have taken to ensure a safe and enjoyable experience for cinemagoers:



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A post shared by ڤوكس سينما السعودية (@vox_cinemas_ksa) on


Click here for more information on VOX health and safety measures



Egypt significantly eased regulations against the spread of the coronavirus, cancelling the overnight lockdown on June 23, 2020, with cinemas among the list of venues allowed to reopen. VOX Cinemas Egypt opened its doors to the public on June 27, 2020, with all necessary health and safety measures in place – in line with government guidelines.



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Following the reopening of cinemas in Dubai and Ajman, and as part of the reopening of economic and tourism activities, cinemas in in Sharjah and Ras Al Khaimah also reopened at 50 per cent capacity on June 24, 2020. Individuals entering cinemas are still required to have their temperature checked at the entrance, wear face masks and observe physical distancing of two metres.

Cinemas in UAE, Saudi Arabia and Egypt will screen previously released blockbusters from 2019 and early 2020, until new blockbusters start releasing from July 2020.

Contact us for more information on our attractive reopening cinema advertising packages in Saudi Arabia, Egypt and UAE.


Related Article:

Cinemas Reopen in Dubai and Ajman – UAE



Sources: Gulf Business and The National

VOX Cinemas Opens at City Centre Almaza in Egypt

VOX Cinemas opened its third location in Cairo, Egypt at City Centre Almaza on 1st October 2019.


City Centre Almaza is the fourth and latest addition to Majid Al Futtaim’s portfolio in Egypt – which also includes Mall of Egypt, City Centre Maadi and City Centre Alexandria


Located in the heart of Heliopolis, City Centre Almaza spans over 100,000 square meters and features unique retail spaces, dining outlets and exciting lifestyle experiences – providing great moments for both residents and tourists in Cairo. The mall is also set to become one of the favoured destinations for shopping and entertainment over the next couple of years.


VOX Cinemas at City Centre Almaza is home to 16 state-of-the-art screens with a total of 1401 seats, and includes IMAX, MAX, Kids, 4DX and Gold Class experiences.


Inside View of VOX Cinemas - City Centre Almaza in Egypt


The cinema exhibitor presently operates 44 screens across 3 locations in Egypt:

Mall of Egypt – 21 screens with 2288 seats

City Centre Alexandria – 7 screens with 1626 seats

City Centre Almaza – 16 screens with 1401 seats


Motivate Val Morgan congratulates VOX Cinemas on its opening at City Centre Almaza in Egypt and warmly welcomes this new location to our regional cinema circuit.


Contact us for more information on cinema advertising opportunities in Egypt.


For more information on locations and movie timings in Egypt, visit  https://egy.voxcinemas.com/



Sources: Daily News Egypt, VOX Cinemas and Majid Al Futtaim



Related Articles

VOX Cinemas Opens at City Centre Alexandria in Egypt 

VOX Cinemas Opens at Mall of Egypt – Cairo


GCC Cinema Industry Continues to Grow

Globally there are more than 150,000 operational cinema screens and the GCC accounts for 1,300 of them. Research by PwC estimates that more than 1,000 cinema screens are expected to launch over the next three to five years, and the total number of cinema screens are expected to increase by 38.4 percent in the MENA region.

Another study by PwC indicated that the box office revenue in the MENA region exceeded $500 million, which accounted for approximately 1.25 percent of the global box office revenue (US$39.92 billion) in 2017 – up three percent from 2016. With a growing population across the GCC and an increasing level of investment by both regional and international cinema exhibitors, the cinema industry is set to thrive over the years ahead.

The deregulation of Saudi Arabia’s film industry in 2018 has opened up a billion-dollar market for cinema exhibitors and film distributors. The undoing of this law will also present movie distributors with a tremendous opportunity – to exhibit in an additional market which happens to be the largest of all GCC countries, and allow brands to add cinema – a new, effective and unrivalled platform, to its media mix for greater reach.

According to Cameron Mitchell, CEO of Majid Al Futtaim Cinemas, VOX Cinemas – which presently operates 355 cinema screens, will invest Dh2 billion and add 600 cinema screens in Saudi Arabia.

“All eyes in the industry are on Saudi Arabia right now,” he said. “We will invest $100 million in a year to open 100 cinema screens – part of the Dh2 billion plan to open 600 cinema screens in Saudi Arabia in the next three to five years. Overall, we will operate around 1,200 cinema screens across the region in five years’ time. With the Saudi market opening, we see a lot of opportunities in the region’s cinema and entertainment industry.”

With Arabic being the predominant language amongst Saudi nationals, local filmmakers and content writers – with the help of other creative talent across the region, will also be encouraged to produce more Arabic movies.

Filmmaking Talent in GCC

Image credits: Abu Dhabi World Online


Not only is cinema an ideal environment – distraction and disruption free, to watch new movie releases, but it’s also a place where movie-lovers frequent when wanting to experience unique concepts and technology on offer – 3D, 4DX and Dolby Atmos to name a few. Cinemas across the region also offer luxury experiences – which include a selection of fine food and drinks, for movie lovers with higher spending power.

GCC Cinema Experience


Going to the cinema has now become a popular pastime across the GCC, with cinemagoers also watching more than one movie per week, which can be attributed to the promotions by both banks and telecom providers across the region – similar to that of ‘Buy one, get one free’ with HSBC, ‘50% off on Saturdays’ by Visa in Bahrain and ‘du Tuesday’ in the UAE. With audiences now being able to watch the latest movie releases in an affordable, comfortable, luxurious and memorable way, cinema admissions across the region can expect to witness steady growth over the years ahead.

Despite the proliferation of movie streaming platforms and the abandonment of cable, population trends indicate that cinema is still the preferred platform to watch new movie releases – premium first run content. Aside from being one of the fastest growing regions in the world, it is also one of the youngest, with over 50% of the region’s population under the age of 25 years. The younger generation tends to spend more on watching movies at the cinema, and in years to come, it will be this segment of GCC ‘s population that will drive the region’s cinema industry to new heights, allowing it to capture a larger share of the global box office.

With a mega line-up of blockbuster releases – such as Captain Marvel, Avengers: Endgame, Lion King, X-Men, Fast and the Furious, Toy Story 4 andStar Wars (to name a few), 2019 is predicted to be another record-breaking year – most likely attracting larger audiences between the ages of 16-34 years.

Motivate Val Morgan offers advertisers a regional cinema circuit – spanning across UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait, and has the expertise to strategically plan a marketing campaign to engage cinemagoers at every stage of the cinema experience.

Find out more on our offerings – onscreen, offscreen and cinevations, and contact us to bring your brand to life on the big screen.



Source:Arab Health  and Khaleej Times

Motivate Val Morgan Celebrates 20th Anniversary Milestone

Motivate Val Morgan is proud to announce its twentieth year as a leading cinema advertising company in the Middle East.


Established in 1999 by Motivate Media Group and Val Morgan Cinema Network, Motivate Val Morgan launched with a six-screen multiplex in Ajman (UAE), one sales professional and a part-time administrative assistant. The business has since expanded exponentially and we now represent leading cinema exhibitors across UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait, and comprise a team of more than 30 members.


We are fortunate to have experienced steady growth over the last two decades and are extremely proud of our accomplishments along the way.


Our success can be attributed to a clear and focused vision, along with a talented and dedicated team. Specifically:


There’s no doubt in saying that everybody loves cinema! It’s one of the favorite past times in the region and guarantees delivery of affluent audiences with high spending power.


Cinema is even recession proof!


For advertisers however, cinema had always been considered a local medium. And one of the main challenges faced when pitching for regional campaigns has been the lack of a footprint in Saudi Arabia – the main market in the GCC.


Following the lift on the 35-year-old ban on cinema in Saudi Arabia in May 2018 – a massive breakthrough for cinema in the region – Motivate Val Morgan was able to establish a new arm of its business in the Kingdom. 2019 will be the continuation of this new journey, as we gain greater market share in the coming years and foresee our team in KSA growing to the size of our regional team.


As we enter our twentieth year, we are sharply focused on the future strategy of the company. Our key goals include:


We sincerely thank our advertisers and business partners who are a valued part of our company’s growth and success, and look forward to your continued partnership and the opportunity to serve you in decades to come.


In addition to the company-wide celebrations of our 20th anniversary milestone, we would also like to express our genuine gratitude to our valued advertisers by:




Finally, a big thank you out to all the team members of Motivate Val Morgan. Thanks to their dedication and hard work, we are strongly positioned to grow our geographical footprint and continue to be recognized as a leader in cinema advertising, offering innovative solutions in an ever-changing industry landscape.


Motivate Val Morgan – connecting brands to cinema: a blockbuster pairing