Highlights from the 2023 UAE Cannes Lions Awards Ceremony

The UAE Cannes Lions Awards Ceremony celebrated the country’s triumph at the 2023 Cannes Lions Festival, with 21 wins across various categories


Motivate Media Group and Motivate Val Morgan – the official representatives of the Cannes Lions International Festival of Creativity in the UAE, hosted their annual UAE Cannes Lions Awards Ceremony on Tuesday 12th September 2023 to celebrate this year’s winning agencies.


The 70th edition of the Cannes Lions Festival witnessed the UAE’s active participation with a total of 640 entries from 22 agencies. The UAE distinguished itself by securing a total of 21 Lions, including 1 Grand Prix, 1 Gold, 6 Silver, and 13 Bronze awards, spanning various categories. Notably, the UAE achieved inaugural victories in the categories of Glass: The Lion for Change, Entertainment for Music, and Creative Data. The UAE also amassed an impressive tally of 89 shortlisted entries, solidifying its position as a creative powerhouse on the global stage.


This year’s winners across Print & Publishing, Brand Experience and Activation, Creative Commerce, Creative Data, Creative Strategy, Design, Direct, Entertainment for Music, Health & Wellness, Industry Craft, Media, Outdoor, PR, Radio & Audio, and Glass: The Lion for Change categories included:



*VMLY&R Commerce New York in collaboration with VMLY&R Dubai secured 1 x Silver (Radio & Audio)


Winners 2023 Lions


Creative heads and their respective team members from this year’s winning agencies gathered for an evening of networking and refreshments, culminating in the prestigious LIONS presentation.


Also in attendance was Jonathan Cruz, who, along with Saymon Medeiros, represented the UAE and And Us at the International Young Lions Digital Competition, as well as Chloe Salloum from the American University in Dubai, who proudly represented the UAE in the Roger Hatchuel Academy student program as part of the Cannes Lions Festival.


2023 UAE Cannes Lions Awards Ceremony


This year’s Festival marked a remarkable milestone for the UAE, boasting the largest assembly of jurors to preside over a single festival, totaling 18 esteemed jury members. Particularly noteworthy is Ali Rez from Impact BBDO, who made history by becoming the first Jury President from the MENA region.


Impact BBDO was also presented with the MENA Network of the Year award. This prestigious recognition follows the agency’s consistent performance as the No.1 agency in the Middle East and North Africa at Cannes Lions in 2019, 2020, 2021, and 2022.


Impact BBDO 2023


Motivate Media Group and Motivate Val Morgan extend our heartfelt congratulations to all the winning agencies, and we eagerly anticipate continued success at the upcoming Cannes Lions International Festival of Creativity next year.




VOX Cinemas Announces Collaboration with Celebrity Saudi Chef Mona Mosly

A specially curated menu by Saudi chef Mona Mosly was launched by VOX cinemas on Saudi National Day.


VOX Cinemas has announced a culinary collaboration with Chef Mona Mosly which will see the female Saudi Chef elevate the in-cinema dining experience with a specially curated menu.

Moviegoers in Saudi Arabia can now enjoy more than 20 signature dishes at GOLD, VOX Cinemas’ luxury cinema concept, and Candy Bar.

Chef Mona Mosly is one of the region’s most recognisable celebrity chefs due to her role as host and judge on five series of the TV phenomenon Top Chef Middle East. She has extensive experience in culinary art, having trained professionally in Switzerland before attending the world-renowned Le Cordon Bleu in London and subsequently honing her craft at esteemed restaurants across the Middle East.

Known for her catchphrase, ‘From My Heart to Yours’, Chef Mona injects passion into every dish and her exclusive menu for VOX Cinemas aims to evoke memories through flavour while featuring her creative take on classic dishes. Highlights on the menu, which has been specially tailored for the cinematic experience, include Saudi Fish & Chips, Mona Shawarma, Khubz Mhalla and Rose Kakadeh.


GOLD Menu by Chef Mona Mosly


Mohamed Al Hashemi, Country Head at Majid Al Futtaim Leisure, Entertainment, Cinemas and Lifestyle in Saudi Arabia said: “The Saudi labour market has made unprecedented progress in recent years, with more Saudi women entering the workforce and establishing a strong footprint across various industries. In line with Vision 2030 and the Kingdom’s National Transformation Programme, Majid Al Futtaim is committed to hiring inclusively to ensure exceptional employment opportunities.”

“Given her culinary prowess and unique talent, VOX Cinemas is excited to collaborate with Chef Mona Mosly and unveil her as the new face of our in-cinema dining experience. We believe that F&B is an integral part of going to the movies and this collaboration demonstrates our customer-centricity and dedication to providing an unrivalled cinematic experience. This is just the first step in what we believe will be a long and successful partnership and our ultimate goal is to expand this offering to our cinemas across the region” he added.

Chef Mona Mosly said, “VOX Cinemas has set the standard in cinema dining in the GCC and I’m extremely proud to partner with them given our shared dedication to innovation and excellence as well as the outreach to the Arab world that VOX has to offer. I am confident that this collaboration is a recipe for success and look forward to bringing dishes from my heart to yours at VOX Cinemas in Saudi.”

VOX Cinemas’ signature concept GOLD caters to movie lovers who want to indulge in gourmet food. Guests have the option of dining in an exclusive private lounge area or having their food delivered straight to their seats through the in-theatre waiter service. Redefining the luxury cinema experience, the GOLD auditorium features reclining leather seats, plush blankets, and pillows as well as cutting-edge audiovisual technology in a stylish and intimate setting.

Chef Mona is the latest high-profile chef to collaborate with VOX Cinemas. Most recently Michelin-starred chef Akira Back curated a menu for VOX CinemasTHEATRE across UAE, Kuwait, and Qatar.

Chef Mona Mosly’s menu will be available exclusively at VOX Cinemas The Kingdom Centre, and The Esplanade in Riyadh before being rolled out to additional locations including Sahara Mall, Riyadh, and Red Sea Mall, Jeddah.

For more information visit VOX Cinemas


Source: VOX Cinemas (Press Release)



Highlights from the 2022 UAE Cannes Lions Awards Ceremony

Motivate Media Group and Motivate Val Morgan – the official representatives of the Cannes Lions International Festival of Creativity in the UAE, hosted an awards ceremony on Wednesday 14th September 2022 to celebrate this year’s winning agencies.


The 2022 Cannes Lions Festival received a total of 358 entries from the UAE, of which 61 received shortlists and 22 won Lions – including 2 Grand Prix, 2 Gold, 13 Silver and 5 Bronze Lions.


This year’s winners across Outdoor, Print & Publishing, Media, Entertainment for Sport, Direct, Digital Craft, Creative Commerce, Social & Influencer, PR, and Film Craft categories include:


Winners of 2022 UAE Cannes Lions for Article


Creative heads and their respective team members from this year’s winning agencies attended the awards ceremony for an evening of networking over refreshments, followed by being presented with the most coveted trophies in the advertising industry – the LIONS.


Also in attendance were Rebecca Menezes and Eduardo Cesar from Saatchi & Saatchi MEA who represented the UAE at the Young Lions Digital Competition, and Fatma Al Suwaidi from American University in Dubai who represented the country at the Roger Hatchuel Academy student program as part of the Cannes Lions Festival.


Highlights of 2022 UAE Cannes Lions Awards Ceremony



Congratulations to all winning agencies, and we look forward to many more wins at next year’s Cannes Lions International Festival of Creativity.



VOX Cinemas Opens at Mall of Oman in Muscat

VOX Cinemas – Mall of Oman is the largest cinema in the Sultanate.
The cinema features 3 Gold cinemas – the cinema exhibitor’s first luxury cinema offering in Oman


VOX Cinemas opened its largest cinema in Oman at the newly launched Mall of Oman in Muscat on 1st September 2021. The 15-screen cinema, with a total of 1471 seats, features IMAX, Gold and Kids concepts.

The three Gold cinemas at VOX Cinemas – Mall of Oman is the cinema exhibitor’s first luxury offering in the Sultanate, with an adjoining VIP Lounge offering moviegoers a luxurious and diverse menu of popular and modern flavors presented in signature VOX style.

In addition to refreshment counter favourites such as popcorn, nachos and hotdogs/burgers, cinemagoers of VOX Cinemas – Mall of Oman can also indulge at the Nutella Bar and Kitchen 35 – a bakeshop with artisan breads, pastries and fresh juices.




Mall of Oman is home to a host of brands including a 9,000 square meter Carrefour Hypermarket and several brands from Landmark Group (Max Fashion and Centrepoint), Majid Al Futtaim (Hollister), Al Futtaim Group (Marks & Spencer) and Apparel Group (LC Waikiki, R&B and SMYK).  Other famous outlets at the mall include DKNY, Nespresso, G-SHOCK, Homes R Us, Tavola and Al Khalili Buildex. The mall also features a 1,000 plus seater food court which offers a selection of global chains. For patrons looking for more indulgent cuisine options from across the globe, the mall will soon feature various cafés and restaurants, including over 50 dining options.

80% of Mall of Oman’s gross leasable area is leased and the mall is set to welcome over 300 additional retail outlets in the coming months. The mall will also feature the largest indoor snow park in the Sultanate next year, spanning over 14,000 square meters.

VOX Cinemas presently operates 78 screens across 14 locations in 6 cities of Oman.

As the official cinema advertising partner of VOX Cinemas, Motivate Val Morgan congratulates the exhibitor on the opening of its largest cinema in the Sultanate of Oman, and warmly welcomes this new location to our regional cinema circuit.

Click here to book your tickets at this new cinema, and contact a member of our sales team for cinema advertising opportunities on the screens of VOX Cinemas – Mall of Oman.



Sources: Majid Al Futtaim (Press Release) and Arabian Business



VOX Cinemas Launches at The Esplanade in Riyadh

VOX Cinemas The Esplanade is integrated with Yalla! Bowling and offers a variety of high-end cinematic experiences including GOLD, MAX, and KIDS.

VOX Cinemas celebrated the opening of its latest integrated cinema experience with the launch of VOX Cinemas The Esplanade in Riyadh, Saudi Arabia on 19 August 2021. The opening marks the third fully launched project between VOX Cinemas and Unified Real Estate Development Company as part of a SAR 500 million multi-project investment commitment to develop seven integrated leisure, entertainment, and cinemas experiences across the Kingdom.

The 8-screen multiplex with 868 seats is integrated with Yalla! Bowling, a selection of games including billiard tables and air hockey as well as F&B to complement the cinematic experience. The new cinema endorses signature VOX concepts namely MAX, KIDS and GOLD.


VOX Cinemas The Esplanade Now Open in Riyadh, Saudi Arabia


Mohamed Al Hashemi, Country Head, Kingdom of Saudi Arabia, Majid Al Futtaim Leisure, Entertainment, Cinemas and Lifestyle added, “Our expansion in Saudi Arabia continues, and we’re excited to bring more entertainment experiences to communities in Saudi Arabia with the opening of VOX Cinemas The Esplanade. This latest offering is the perfect location to reach a wider audience of movie lovers and anyone else seeking a memorable experience. We are proud to collaborate with Unified Real Estate Development Company once again as together we make a deeper contribution to the Kingdom’s Quality of Life program and Vision 2030. We are committed to continuously investing in our expansion in the Kingdom, especially with the growing demand for world-class, immersive cinematic experiences. We look forward to welcoming people across the community and creating even more great moments with our guests.”

Prince Bandar bin Khalid F. Al Saud, President of Unified Real Estate Development Company added: “Riyadh continues to grow and evolve as a compelling entertainment option in the region, and we are pleased to be a part of this development alongside Majid Al Futtaim. The VOX Cinemas location at The Esplanade promises a rich variety of entertainment experiences to complement the on-screen action, making it an ideal fit for the discerning visitors of The Esplanade.”

In April, VOX Cinemas opened the first ever multiplex in Hail in collaboration with Unified Real Estate Development Company, the largest and fastest-growing outdoor shopping center developer in Saudi Arabia, and together they also have a location at Town Square in Jeddah.

VOX Cinemas presently operates 149 screens across 14 locations in 5 cities of Saudi Arabia.

Motivate Val Morgan congratulates VOX Cinemas on the launch of  The Esplanade, and warmly welcomes this new location to our cinema circuit in Saudi Arabia.

Contact us to advertise your brand on the screens of VOX Cinemas – The Esplanade.



Source: VOX Cinemas (Press Release)

VOX Cinemas CTRL – Middle East’s First Interactive Movie Experience

The VOX Cinemas CTRL experience marks the latest innovation by the cinema exhibitor and gives audiences real-time collaborative influence over the plot of the movie.


VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, has introduced CTRL, the region’s first interactive movie experience which lets the audience collectively decide how the plot unfolds. The latest innovation from VOX Cinemas in partnership with entertainment and tech company, Kino Industries, launched across the United Arab Emirates and the Kingdom of Saudi Arabia on 5 August 2021.

VOX Cinemas CTRL
will be showing Late Shift, the world’s first interactive feature-length film, which enables cinemagoers to decide the fate of the lead character and the course of the movie using a simple voting system on an App. During the screening of the high stakes action thriller, which has countless storylines consisting of 180 decision points and 7 alternative endings, the audience typically makes 40-50 choices, while the cutting-edge and seamless technology aggregates the votes and chooses the most popular option. Late Shift was directed and co-written by Tobias Weber  an award-winning filmmaker and a Co-Founder of Kino Industries, and Michael Robert Johnson  author of Guy Ritchie’s Sherlock Holmes. The critically acclaimed movie was awarded the 2018 BAFTA Cymru Award.

Toni El Massih
, Chief Content Officer, VOX Cinemas said, “We are incredibly excited to partner with Kino Industries and launch the Middle East’s first interactive movie, which puts the audience in control of countless adaptable storylines. Redefining the cinematic experience and introducing game-changing concepts that exceed our guests’ expectations has been a cornerstone of our success at VOX Cinemas and we continue to push the boundaries of innovation. Using pioneering technology, CTRL seamlessly combines the realism and production values of film with the interactivity of a videogame to create a new dimension of engagement. Having sold out at the Beijing International Film Festival in less than five minutes, I have no doubt that this unique and exhilarating participatory experience will prove hugely popular with cinemagoers in the United Arab Emirates and the Kingdom of Saudi Arabia.”

Chady Eli Mattar
, Chief Executive Officer and Co-Founder of Kino Industries added, “We are thrilled to be teaming up with VOX Cinemas on this exciting venture. For us they represent the epitome of a contemporary exhibitor – they are bold, innovative, forward thinkers, and we at Kino share a similar DNA! Thus, this partnership will be setting the standards of the future of cinema in the region.”
The daily screenings of Late Shift will take place at 6pm and 8pm (Sunday – Thursday) and 5pm, 7pm and 9pm (Friday and Saturday) at VOX Cinemas at Mall of the Emirates, Yas Mall, City Centre Mirdif, City Centre Al Zahia, The Galleria Al Maryah Island and Wafi City. The experience will also be rolled-out across select VOX Cinemas in Saudi Arabia.

VOX Cinemas
has been awarded ‘Best Cinema Experience’ at the MENALAC Awards for two years running (2019 and 2020). CTRL complements VOX Cinemas’ portfolio of world-class experiences which includes Snow Cinema at Ski Dubai; Sensory Friendly Screenings; OUTDOOR, an open-air concept and THEATRE and GOLD, luxury experiences which combine fine food and film.
Tickets for the VOX Cinemas CTRL experience can be booked via their website, app or purchased at the ticket counter.



Source: VOX Cinemas (Press Release)


VOX Cinemas Launches at City Centre Al Zahia in Sharjah

VOX Cinema opens a state-of-the-art 16-screen multiplex – the largest cinema in Sharjah, at City Centre Al Zahia in UAE.  


VOX Cinemas opened its newest cinema location at City Centre Al Zahia in Sharjah on 9th March 2021.

City Centre Al Zahia is home to 16 state-of-the-art screens with a total of 1,485 seats, and features Gold, VIP, MAX and Kids experiences. The opening marks the second VOX cinema in Sharjah, following the launch of the 12-screen cinema at City Centre Sharjah in June 2018.


New VOX Cinemas at City Centre Al Zahia in Sharjah, UAE


? VOX Cinemas is NOW OPEN at City Centre Al Zahia! Enjoy a FREE large Salt, Caramel, or Cheese popcorn with every ticket purchased. Get ready to experience movies like never before and book your tickets at https://t.co/QH7NeTo97J or the VOX app.

*Offer valid from 9-13 March pic.twitter.com/uMS3Jw26a7

— VOX Cinemas (@voxcinemas) March 9, 2021


City Centre Al Zahia – a Dhs 2.6bn project, is the twenty eighth mall in the region by the conglomerate Majid Al Futtaim, and the largest mall in the Northern Emirates. The retail hub includes 136,200 sq m of gross leasable space, and offers visitors a mix of over 360 brands, including Carrefour Hypermarket, Steve Madden, Centrepoint and Damas to name a few. It is within walking distance to the one-million-square-metre residential community of Al Zahia, and has been envisioned as Sharjah’s premier lifestyle destination – part of the strategic partnership between Majid Al Futtaim Properties and Sharjah Asset Management.

Speaking on the opening of City Centre Al Zahia, Shireen El Khatib, CEO of Majid Al Futtaim – Shopping Malls said, “The only new super-regional mall to be launched in the Middle East and North Africa in the wake of Covid-19, City Centre Al Zahia is a testament to the resolve, commitment and optimistic spirit of Sharjah and the wider Northern Emirates.”

As the official cinema advertising partner of VOX Cinemas across the Middle East, we at Motivate Val Morgan congratulate VOX on the opening of this new cinema, and warmly welcome this location to our cinema circuit in the UAE.

Contact us to advertise your brand on the screens at City Centre Al Zahia in Sharjah, UAE.



Sources: Gulf Business, VOX Cinemas and Gulf News