Two years since its launch, Motivate Val Morgan’s cinema advertising platforms, CinePlan and CineMeasure, have set a new industry benchmark by providing advertisers with an unmatched ability to plan, execute, and evaluate their campaigns.
CinePlan offers flexibility by allowing advertisers to choose ‘predefined packages’ or customize their reach through the ‘by admission’ route, expanding the scope of cinema advertising. Complementing this, CineMeasure delivers detailed post-campaign analysis, seamlessly integrating with CinePlan to provide admission data.
These platforms, with their intuitive design and robust features, have empowered over 350 advertisers and agency planners to manage their cinema campaigns effortlessly by ensuring transparency, both in audience measurement and accountability, across a wide cinema network.
Reflecting on the platform’s success, Avinash Udeshi, COO of Motivate Val Morgan, said, “Cinema advertising has always had the power to create deep audience connections, but our vision was to take it a step further by introducing a data-driven, audience-centric platform that provides the granular data and measurement tools advertisers are accustomed to in digital and other media channels.
With CinePlan and CineMeasure, we’ve built a proprietary system that helps brands craft customized media plans tailored to their unique campaign needs. By combining detailed audience data with targeted advertising options, we’re enabling brands to connect with their audiences more effectively than ever before. The precision, transparency, and insights that these tools provide have transformed cinema into a strategic powerhouse in our clients’ media mix, ensuring that every campaign delivers measurable impact.”
Early success stories highlight this effectiveness. Carrefour’s ‘Friday Sale’ campaign hit its target audience within three weeks, showcasing the platform’s cost efficiency. Similarly, Galaxy Chocolates used the ‘by admission’ strategy, blending on-screen ads with in-cinema sampling to enhance brand presence during Eid, all while staying within budget.
Explore our case studies to discover how CinePlan and CineMeasure have enabled leading brands to achieve their strategic objectives:
CinePlan & CineMeasure – Case Study – Galaxy
CinePlan & CineMeasure – Case Study – Carrefour
CinePlan & CineMeasure – Case Study – Dallah Healthcare Company
CinePlan & CineMeasure – Case Study – One World International School
Building on its latest ‘by city’ audience targeting capabilities, the game-changing bilingual platform plans to keep rolling out new features, including advanced analytics, improved reporting, and deeper audience insights. These enhancements aim to meet advertisers’ growing need for data-driven strategies, ensuring CinePlan and CineMeasure stay ahead in the evolving world of cinema advertising.
As Motivate Val Morgan continues to expand its cinema network and innovate its offerings, CinePlan and CineMeasure stand as a testament to the company’s dedication to providing advertisers with cutting-edge tools to achieve their campaign objectives. The platform not only represents a significant milestone in cinema advertising but also underscores Motivate Val Morgan’s role as a trailblazer in the industry, setting a new benchmark for what’s possible in this medium.
Start your cinema advertising journey here: https://motivatevalmorgan.com/planning-measurement/
The newly launched platform has the capability to offer data and insight driven audience based cinema buying across Motivate Val Morgan’s network of cinemas in the Middle East.
Motivate Val Morgan, the leading cinema advertising company in the Middle East has launched a dedicated platform – CinePlan and CineMeasure, through which advertisers can plan and measure their cinema campaigns with ease.
CinePlan is a tool that can be utilized to build a cinema media plan based on advertiser requirements, and offers two routes: By Admission and By Package. The By Package route presents advertisers with the option to book existing pre-designed packages sold by Motivate Val Morgan, while the By Admission route is a new extension to the existing bouquet of cinema advertising offerings, where advertisers can define their advertising reach at cinema locations of preference.
CineMeasure is a post campaign measurement tool that works seamlessly with CinePlan to analyze and report admission data for an executed campaign.
Ian Fairservice, Managing Partner, Motivate Media Group, said, “As the region’s leading cinema advertising company, with over twenty-three years of regional experience, we are committed to constantly improve and innovate our offerings. The launch of CinePlan and CineMeasure marks a significant milestone for Motivate Val Morgan, as it establishes a first-to-market platform through a self-service model, a major focus for the company as we look to empower advertisers and provide autonomous cinema planning and measurement.”
The platform will add exceptional value for advertisers as it has the capability to offer data and insight driven audience-based buying across Motivate Val Morgan’s network of cinemas in the region, improving accountability and transparency to address concerns on cinema audience measurement, a byproduct of the pandemic.
Avinash Udeshi, Chief Operating Officer, Motivate Val Morgan commented, “While being a market leader, we have always had a consultative approach in terms of buying and delivering on campaign objectives. Through this platform, we will offer the same total flexibility and convenience to advertisers and agency planners, with admission data from the cinema box office. Thus, cinema advertising can now be further planned, bought, and measured through a simple yet comprehensive dashboard. The system has the capability to buy audience by numbers, demography, and income groups, right down to a granular level of an individual screen at a particular location.”
Advertisers can leverage CinePlan and CineMeasure to connect the dots between ad exposure and a campaign’s outcome.
Promo/Launch Video:
Visit: Motivate Val Morgan to start planning your cinema advertising campaign.
