MVM | MI6 | Private Screening | VOX Cinemas – The Avenues Kuwait

Motivate Val Morgan – in partnership with VOX Cinemas, hosted a ‘Private Screening’ of Mission: Impossible – Fallout for our esteemed Business Partners in Kuwait at VOX Cinemas – The Avenues Mall on Monday 30th July 2018.

With an attendance of over 300 guests – our invitees were a mix of agency and direct clients (and their family members).



We would like to take this opportunity to thank VOX Cinemas for partnering with us for this event, and for the smooth execution of its proceedings. Last but not least, a big thank you out to the invitees who attended – making it nothing but a success.

We look forward to hosting more ‘Private Screenings’ in the near future – across countries we have a presence in.

Everything We Know About Mission: Impossible – Fallout

The Mission: Impossible franchise is the fine wine of action series – it only gets better with age.

It’s been over two decades since we first saw Ethan Hunt (Tom Cruise) drop down into the CIA headquarters in Langley, Virginia, and each of the five Mission: Impossible films has brought something entirely new and exciting to the table.

May it be an awesome new stunt or a crazy new villain, each and every installment in this long-running spy series has carved out a niche for itself and added to the overall Mission: Impossible narrative.

On that note, our hopes are currently sky high that Mission: Impossible 6 – officially titled Mission: Impossible – Fallout, can recapture the unique balance of style and substance when it finally hits cinemas on Thursday 26th July 2018.


Here’s everything we know about Mission: Impossible — Fallout so far:

The Plot

Image Credits: Slash Film

The series maintains a very loose sense of continuity between films, so it’s generally pretty difficult to tell where the franchise will go from one entry to the next.

Ethan Hunt and his various teams have prevented nuclear winters, the release of deadly viruses, the funding of secret wars, and even taken down mysterious doomsday devices. Clearly, nothing is off the table for this franchise

However, with the release of the official title came a plot synopsis that does give us a lot more to go on. Apparently, Mission: Impossible – Fallout will involve a “race against time” after a “mission gone wrong,” and director Christopher McQuarrie recently revealed that the subtitle has a dual meaning. Not only will the threat of nuclear terrorism be a focus of the sixth installment in the franchise, but Ethan will also be dealing with “the fallout of all his good intentions,” with the plot being driven by “the end result of choices that Ethan Hunt has made in his life.”


The Director

Image Credits: Variety

Mission: Impossible – Fallout is going to take the espionage franchise into uncharted territory with its particular choice for director. Chris McQuarrie (the man behind Mission: Impossible — Rogue Nation) has stepped behind the camera for the sixth installment of the series, thus making him the first filmmaker to direct more than one Mission: Impossible film. McQuarrie is a longtime collaborator with Tom Cruise (having also worked on Jack Reacher, as well as The Mummy and Edge of Tomorrow), so it’s pretty clear that these two have a very strong rapport and a very comfortable working relationship. Their recent projects have currently put them on a seriously impressive hot streak, so there’s no reason not to assume that the sixth Mission: Impossible movie will continue that tradition.


Tom Cruise as Ethan Hunt

Image Credits:

Throughout two decades, five directors, and a wide variety of stories, one thing has remained consistent within the Mission: Impossible franchise: Tom Cruise and his always reliable portrayal of super spy Ethan Hunt. Despite the fact that he’s one of the biggest action stars in Hollywood (not to mention one of the last real “movie stars”) Mission: Impossible is Cruise’s only real franchise that he has regularly returned to over the course of his career. Sure, he has returned to the role of Jack Reacher for Jack Reacher: Never Go Back, but Ethan Hunt is the franchise role that Tom Cruise will always be known for.

That said, despite the consistency, we should note that Cruise’s take on Ethan has changed to match the style of the director that he has worked under. In Brian De Palma’s original Mission: Impossible he had an everyman quality to him, in John Woo’s Mission: Impossible 2 he was a gun-toting action hero, in J.J. Abrams’ Mission: Impossible 3 he was basically a superhero, and in Brad Bird’s Mission: Impossible – Ghost Protocol he was more of a bumbling, comedic character. Under the guidance of Chris McQuarrie, Cruise seems to have consolidated all of those versions of Ethan into a single character, and as such our hope remains high that we will see the endlessly badass and equally charming Ethan from Mission: Impossible – Rogue Nation in the next film.


The Rest of the Cast

Image Credits: Den of Geek

A lot of familiar folks will co-star alongside Tom Cruise in Mission: Impossible – Fallout. Among the returning faces will be Rebecca Ferguson as Ilsa Faust, Ving Rhames as Luther Stickell (who is the only other actor besides Cruise to appear in all of these movies), Simon Pegg as Benji Dunn, Alec Baldwin as Alan Hunley and Sean Harris as Solomon Lane. With the exception of Lane, all of these individuals are Ethan’s allies in one way or another, so bringing them back makes sense. As for Mr. Lane, the former head of The Syndicate, he was last seen in Mission: impossible – Rogue Nation being taken into IMF custody, so it will be interesting to see how he is involved in the sixth movie, be it as an antagonist again (the likelier possibility) or being coerced into assisting the main agents.

One notable absentee from the group is Jeremy Renner, who played William Brandt in Mission Impossible – Ghost Protocol and Mission: Impossible – Rogue Nation. No reason was given for why Renner will not be part of the Mission: Impossible – Fallout cast, but since he is currently wielding the bow and arrow again as Hawkeye in the back-to-back Avengers: Infinity War and Avengers 4 shoot, one can surmise that his Marvel duties got in the way. Assuming that Renner isn’t able to sneak away to secretly cameo in Mission: Impossible – Fallout, hopefully the movie will address what happened to Brandt, whether he was killed in the line of duty, transferred elsewhere or some other reason.

Joining the franchise are newcomers Henry Cavill, Angela Bassett, and Vanessa Kirby.


Film Shooting

Image Credits: SegmentNext

The film was shot in London, Paris and New Zealand.

The climax sequence of Tom Cruise’s Mission: Impossible – Fallout is set in Kashmir, but was  recreated in New Zealand.

“We wanted to shoot in Paris and we knew that we are based in London, so something needs to happen there. And we knew we wanted a helicopter chase sequence. The only country which would let us do it was New Zealand and we wanted something which was more political complex than New Zealand. It didn’t feel like something politically dangerous would be happening in New Zealand and we looked at places which had some similarities to New Zealand, and that is why we picked Kashmir,” said director Christopher McQuarrie.


Crazy Stunts

Image Credit: Polygon

It’s well known that Tom Cruise loves to do his own stunts in movies, no matter how dangerous they are.

During production on Mission: Impossible – Fallout in mid-August 2017, Cruise broke his ankle while performing a stunt that required him to jump between buildings. While it was thought for a while that his injury would lead to the release date getting pushed back, that didn’t happen at the time. Cruise was able to take several weeks off to heal, and director Christopher McQuarrie used the down time in filming to get to work on editing the movie so there would be less of that to do after production finally wraps.

Seven weeks after his injury, Cruise was back at work on the movie, and in January of 2018 he was already filming stunts again.

Paramount Pictures shared a featurette from Mission: Impossible – Fallout starring Tom Cruise where he completes a ‘High-Altitude Low Open’ skydive jump. Cruise is apparently the first actor to ever perform such a stunt on camera.

The two-and-a-half-minute video offers both an explanation of the maneuver, as well as the rehearsals the actor went through in order to prepare himself for the dangerous feat. You’ll also be able to check out the helmet the crew had to design especially for this stunt, which was described as both a prop and a lifesaving device.  “No one thought it would require over 100 jumps to get the scene,” noted director Christopher McQuarrie.

Toward the end of the video, you’ll actually be able to watch Cruise perform his jump from a plane hovering at a height of 25,000 feet. He then opens his chute once he’s less than 2,000 feet above the ground. Getting the shot was a challenge in and of itself, as lighting was key — there was only a three-minute window every day available to the crew.

“I can’t wait for an audience to see this,” says Cruise in the video, and honestly, neither can we!

The helicopter stunt behind-the-scenes video released by Paramount offers a fascinating peek at Cruise learning how to fly a helicopter in order to film one of the movie’s key sequences — one that has Ethan Hunt performing some complicated maneuvers high in the sky.

Cruise’s commitment to realism in the stunt scenes for the Mission: Impossible movies is a long-standing tradition, and clearly that hasn’t changed with Mission: Impossible – Fallout. The camera rig built for Cruise’s helicopter is particularly noteworthy, as it isn’t often that filmmakers want to capture what’s going on inside the cockpit (which is usually occupied by stunt pilots) just as much as what’s happening outside of it.

The movies was also shot in IMAX 3D, which is fitting for a movie that contains so much action and thrills, and will certain make the crazy sequence Tom Cruise has been practicing for over a year look even more insane.


Movie Rating

Image Credits: CinemaBlend

Although the Mission: Impossible franchise has changed and evolved considerably since the first installment in the franchise hit theaters back in 1996, the rating has remained consistent. Mission: Impossible has pretty much always been a franchise that has relied on the tried and true PG-13 rating, and we do not see that changing anytime soon. The rationale makes plenty of sense, as PG-13 allows the Mission: Impossible films to utilize quite a bit of brutality and violent content, while still casting a wide enough net to draw in the largest possible demographic for audiences.

The movie rating in the Middle East is still to be confirmed. However, based on the fact that Mission: Impossible – Rogue Nation released in the UAE with a rating PG-15, It’s safe to presume that the sixth installment of the franchise will release with a similar rating.


A Trailer You Can’t Refuse


Mission: Impossible — Fallout got its first full trailer February 4, 2018, with Paramount releasing the preview after a series of teases and sneak peeks in the days leading up to its debut.

Along with introducing many of the new additions to the Mission: Impossible franchise and the film’s returning characters for this chapter, the trailer for Mission: Impossible – Fallout also offers an early look at some of the death-defying stunts that will fill the latest installment of the series.

Mission: Impossible has blossomed into the best modern-day action franchise, and unlike most franchises, Mission: Impossible has generally improved with each subsequent entry.


The total production budget for the first five Mission Impossible movies (up to Rogue Nation) adds up to $645,000,00, and the Worldwide Box Office earnings adds up to $2,800,369,451MI1 (1996) $457,697,994, MI2 (2000) $549,588,516 , MI3 (2006) $397,501,348, MI4 (2011) $694,713,230 and MI5 (2015) $700,868,363.

In the UAE, Mission: Impossible – Rogue Nation (2015) ran for 14 weeks and did approximately 525K admissions, while Missions: Impossible – Ghost Protocol (2011) ran for 21 weeks and did approximately 651K admissions.

Mission: Impossible – Rogue Nation was No. 4 in UAE’s Top 10 Movies of 2015 and Mission: Impossible – Ghost Protocol was No. 1 in UAE’s Top 10 Movies of 2011.

It’s interesting to note that because Mission: Impossible – Ghost Protocol released in December 2011, it ran for just 2 weeks in 2011 and was the No.1 movie in the UAE for 2011, and ran for a further 19 weeks in 2012 and was No. 12 in UAE’s Top 20 Movies of 2012.


Mission: Impossible – Fallout releases on Thursday 26th July 2018 (Wednesday 25th July 2018 in Egypt) and is guaranteed to usher in large audiences.

Don’t miss out on advertising your brand alongside this MEGA Blockbuster!

Contact a member of our sales team for more information on cinema advertising opportunities alongside Mission: Impossible – Fallout in UAE, Oman, Lebanon, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia.



Sources: CinemaBlend, Digital Trends, YouTube (Paramount Pictures), NDTV and Slashfilm

The Latest Must Watch Trailers!

Get excited! A bunch of new trailers have dropped and here’s a look into what to expect over the months ahead:


Incredibles 2

The sequel we’ve all been waiting for has released a new trailer with more of the adorable Jac-Jack and his superpowers.

The movie is scheduled to release on 14th June 2018.


Ocean’s 8

Feast your eyes upon the latest trailer of the female-led reboot starring: Sandra Bullock, Cate Blanchett, Rihanna and Anne Hathaway.

The movie is scheduled to release on 21st June 2018.


Ant-Man and the Wasp

Marvel has released a new clip from the upcoming Ant-Man and the Wasp blockbuster – giving us a great look at the movie’s ensemble cast and its mysterious villain.

The movie is scheduled to release on 5th July 2018.


Mission: Impossible – Fallout

Watch Tom Cruise perform his most dangerous stunt yet in this sequel. Fallout will be the sixth entry in the Mission: Impossible franchise, and like 2015’s Rogue Nation it is directed by Christopher McQuarrie.

The movie is scheduled to release on 26th July 2018.


Mile 22

Watch the first trailer for Lone Survivor and Deepwater Horizon filmmaker Peter Berg’s new thriller Mile 22 – starring Mark Wahlberg, Lauren Cohan and John Malkovich.

The movie is scheduled to release on 30th August 2018.


Night School

Kevin Hart is heading back to school in the new Night School trailer. This comedy follows a group of misfits who are forced to attend adult classes in the longshot chance they’ll pass the GED exam.

The movie is scheduled to release on 27th September 2018.



There are few stories as lasting as The Jungle Book – the tale of a boy raised by wolves, that have been adapted to multiple formats. Mowgli is a dark adaptation of The Jungle Book directed by Andy Serkis, and features a lot of famous voices which include Christian Bale, Cate Blanchett, and Benedict Cumberbatch.

The movie is scheduled to release on 18th October 2018.


Bohemian Rhapsody

This is our first look at Bohemian Rhapsody – the long-in-the-works biopic of Freddie Mercury, starring Rami Malek (as Queen), Mike Myers and Joseph Mazzallo.

The movie is scheduled to release on 1st November 2018.


Don’t miss out on advertising your brand alongside these movies!

Contact a member of our Sales Team for more information on cinema advertising opportunities.

Must See Trailers Featured During Super Bowl 2018

The Super Bowl is one of the most-watched events on US television, so it’s not a surprise that movie studios consider it a prime time to premiere trailers for upcoming blockbusters.

This year’s Super Bowl was no exception. Trailers and teasers for Solo: A Star Wars StoryThe Cloverfield Paradox Mission: Impossible — FalloutAvengers: Infinity War, and more all premiered during the big game.

Here are the trailers that aired during the game for your viewing pleasure:

Solo: A Star Wars Story

A troubled production (the original directors Phil Lord and Christopher Miller were removed late in the game and replaced with Ron Howard) has meant that the publicity machine for the Han Solo origin adventure has started up at a rather late stage. But this first, impressive spot suggests that we might have been worrying for nothing. Tthis tease gives us a brief look at the stellar cast, including Woody Harrelson and Donald Glover, and some splashy action.

Releasing on 21 June 2018 across cinemas in UAE, Oman, Lebanon, Qatar and Bahrain. Releasing on 20 June 2018 across cinemas in Egypt.



Can someone go check on Dwayne Johnson? Is he eating all right, sleeping all right, gym-ing all right? The mega-star is coming off a schedule that has him top-lining three major movies in the space of seven months, making him a completely justified candidate for the oft-used celebrity affliction of “exhaustion”. The third (after Jumanji: Welcome to the Jungle and video game-inspired actioner Rampage) is the oddly dated-looking Skyscraper, a film that would have starred Arnie or Sly back in the late 80s. That final stunt does look like quite the doozy though. Tom Cruise will be furious.

Releasing on 12 July 2018 across cinemas in UAEOmanLebanonQatar and Bahrain. Releasing on 11 July 2018 across cinemas in Egypt.


Mission: Impossible – Fallout

After his failed Dark Universe non-starter The Mummy, Tom Cruise is feeling the need, the need for the Mission: Impossible franchise to return like never before. The series continues to be a reliable money-maker (the most recent entry brought in $682m worldwide) and for the sixth instalment, Cruise is hoping his high-octane showing off will at least temporarily catapult him back to the top. The first trailer looks like more of the same, with some new recruits (hello, Angela Bassett and Henry Cavill) but the final stunt, typically what sells each film, doesn’t look quite as incredible as in previous attempts. But maybe they’re saving it for later sneak peeks. 

Releasing on 26 July 2018 across cinemas in UAEOmanLebanonQatar and Bahrain. Releasing on 25 July 2018 across cinemas in Egypt.


Jurassic World: Fallen Kingdom

After the first trailer teased bigger dino action than ever before, this flashy new Super Bowl spot gives us a more horror-based look at the summer sequel. Chris Pratt and Bryce Dallas Howard are returning along with an island full of unwanted beasts and for those who worried the last preview focused on just the bigger action scenes, this one has some of the more intimate creepy sequences that made the original film so successful. The new spot also teases a new dinosaur created by scientists that looks rather nasty and also incredibly hateful of children.

Releasing on 7 June 2018 across cinemas in UAEOmanLebanonQatar and Bahrain. Releasing on 13 June 2018 across cinemas in Egypt.


Red Sparrow

Coming off the back of the divisive Darren Aronofsky horror/comedy/drama/satire/experiment Mother!, Jennifer Lawrence is shifting gears yet again for this spy thriller from her Hunger Games director Francis Lawrence. Trailers have previously shown off her surprisingly effective Russian accent and what looks to be a dark, sexual tone and tonight’s new spot doesn’t add a whole lot more but suggests another unusual role for Lawrence.

Releasing on 22 March 2018 across cinemas in UAEOmanQatar and Bahrain. Releasing on 1 March 2018 across cinemas in Lebanon and 28 February 2018 across cinemas in Egypt.


The Avengers: Infinity War

One of the night’s most anticipated trailers offered up a look at the overdose of superheroes that will be teaming up in the next Avengers movie. Black Panther! Doctor Strange! Spider-Man! The Guardians lot! It’s a dream for anyone who thought that Captain America: Civil War could have done with a few more major Marvel characters.

Releasing on 26 April 2018 across cinemas in UAEOmanLebanonQatar and Bahrain. Releasing on 25 April 2018 across cinemas in Egypt.


A Quiet Place

The night also saw a new look at the John Krasinski-directed horror film that stars himself and his off-screen wife, Emily Blunt, as a couple protecting their kids from monsters that use sound to attack. Like the first, longer trailer, this suggests great things with a creepy gimmick that could make this a hugely unsettling watch.

Releasing on 5 April 2018 across cinemas in UAEOmanLebanonQatar and Bahrain. Releasing on 4 April 2018 across cinemas in Egypt.


Don’t miss out on advertising alongside these blockbusters – guaranteed to be crowd puller across cinemas in the UAE, Oman, Lebanon, Egypt, Qatar and Bahrain.

Contact a member of our sales team for information on cinema advertising opportunities.



Sources: The Guardian and USA Today