Mission: Impossible – Dead Reckoning Part One is the latest thrilling installment in the iconic Mission: Impossible franchise, with the daring Tom Cruise leading the charge. Anticipation for the film’s release has been high among both devoted fans and esteemed critics, and it has already proven to be a resounding box office success.
In its opening week, the movie achieved remarkable milestones, grossing an impressive US$80M domestically within its 5-day opening and amassing a staggering total of US$235M worldwide. This success underlines the enduring appeal of renowned franchises like Mission: Impossible in the region, making them prime opportunities for prominent brands to engage in cinema advertising.
Leading automotive manufacturer BMW, ectronics giant Samsung and luxury clothing and accessories brand Carter & White, among others, seized this golden opportunity to captivate cinema audiences alongside this year’s most highly anticipated action-packed cinematic experience.
Here are the cinema campaigns booked to follow or coincide with Mission: Impossible – Dead Reckoning Part One:
Gazebo Restaurant
Country: UAE
Campaign type: Follow the movie
Expo City Dubai
Country: UAE
Campaign type: On screen 13-26 July 2023
Carter & White
Country: UAE
Campaign type: Follow the movie
Jeep Grand Wagoneer
Country: UAE and KSA
Campaign type: On screen 13 July -09 August 2023
BMW
Country: UAE
Campaign type: Follow the movie
On screen campaign and Off Screen campaign – Refer to the article: BMW | Integrated Cinema Campaign | 2023
Ford Middle East
Country: UAE
Campaign type: Follow the movie
Asyad Express – Ship Your Cart
Country: Oman
Campaign type: On screen 13 July -09 August 2023
Etihad Airways
Country: UAE
Campaign type: Follow the movie
American University of Kuwait
Country: Kuwait
Campaign type: On screen 07 July -20 August 2023
Samsung Flip
Country: UAE
Campaign type: Follow the movie
Suzuki Grand Vitara
Country: UAE
Campaign type: Follow the movie
Massadr
Country: KSA
Campaign type: Follow the movie
Think cinema for ‘attention-grabbing’ advertising!
Check out the list of upcoming blockbusters in Q3 2023 and contact us for cinema advertising opportunities across the GCC, Egypt and Lebanon.
Motivate Val Morgan, in collaboration with VOX Cinemas, hosted a private screening of the Egyptian movie Tahit Tahdid Alsilah for our valued advertisers.
The screening took place on 3 November 2022 at 7:00 PM (local time) in the UAE – Mall of the Emirates, Oman – Muscat City Center, Bahrain – The Avenues, and Qatar – Doha Festival City.
With an attendance of over 220+ invitees across the four countries – a mix of agency and direct clients (and their friends/family members), the screening was a massive success!
We would like to take this opportunity to sincerely thank VOX Cinemas for helping us organize and execute the four private screenings of Tahit Tahdid Alsilah, and to everyone who attended the event, thus contributing to its immense success.
Saudi Tourism recently booked two off screen cinema advertising campaigns – through PHD, across the Motivate Val Morgan regional circuit.
The first wave of the campaign commenced in December 2021 across multiple VOX Cinema locations in UAE, Bahrain, Kuwait and Oman, and Reel Cinemas – The Dubai Mall in UAE. The second wave commenced in February 2022 across multiple Muvi, AMC and VOX cinema locations, and Cinépolis –Jameah Plaza in Saudi Arabia.
The campaign covered a variety of digital screens across the cinemas, which included digital pillars, hero screens, entrance lightboxes and main trailer screens.
Also check out the Saudi Tourism Authority on screen cinema ad booked through Motivate Val Morgan in 2021.
Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.
Contact us for more information on integrated cinema campaigns across our cinema circuit.
VOX Cinemas – Mall of Oman is the largest cinema in the Sultanate.
The cinema features 3 Gold cinemas – the cinema exhibitor’s first luxury cinema offering in Oman
VOX Cinemas opened its largest cinema in Oman at the newly launched Mall of Oman in Muscat on 1st September 2021. The 15-screen cinema, with a total of 1471 seats, features IMAX, Gold and Kids concepts.
The three Gold cinemas at VOX Cinemas – Mall of Oman is the cinema exhibitor’s first luxury offering in the Sultanate, with an adjoining VIP Lounge offering moviegoers a luxurious and diverse menu of popular and modern flavors presented in signature VOX style.
In addition to refreshment counter favourites such as popcorn, nachos and hotdogs/burgers, cinemagoers of VOX Cinemas – Mall of Oman can also indulge at the Nutella Bar and Kitchen 35 – a bakeshop with artisan breads, pastries and fresh juices.
Mall of Oman is home to a host of brands including a 9,000 square meter Carrefour Hypermarket and several brands from Landmark Group (Max Fashion and Centrepoint), Majid Al Futtaim (Hollister), Al Futtaim Group (Marks & Spencer) and Apparel Group (LC Waikiki, R&B and SMYK). Other famous outlets at the mall include DKNY, Nespresso, G-SHOCK, Homes R Us, Tavola and Al Khalili Buildex. The mall also features a 1,000 plus seater food court which offers a selection of global chains. For patrons looking for more indulgent cuisine options from across the globe, the mall will soon feature various cafés and restaurants, including over 50 dining options.
80% of Mall of Oman’s gross leasable area is leased and the mall is set to welcome over 300 additional retail outlets in the coming months. The mall will also feature the largest indoor snow park in the Sultanate next year, spanning over 14,000 square meters.
VOX Cinemas presently operates 78 screens across 14 locations in 6 cities of Oman.
As the official cinema advertising partner of VOX Cinemas, Motivate Val Morgan congratulates the exhibitor on the opening of its largest cinema in the Sultanate of Oman, and warmly welcomes this new location to our regional cinema circuit.
Click here to book your tickets at this new cinema, and contact a member of our sales team for cinema advertising opportunities on the screens of VOX Cinemas – Mall of Oman.
Sources: Majid Al Futtaim (Press Release) and Arabian Business
VOX Cinemas opened its newest location in Oman at Nizwa Grand Mall on Thursday 30th January 2020.
The first cinema in the city of Nizwa features 5 screens with a total of 551 seats – including a MAX screen, catering to a broad audience of families, students and tourists in the city and its surrounding communities.
Nizwa Grand Mall is the biggest shopping mall in Nizwa and one of the biggest in Oman offering a wide array of shopping outlets. From local as well as International brands to exhibition areas, ice-skating rink and a bowling hall, the mall has something for everyone across all age- groups.
VOX Cinemas presently operates 63 screens across 13 locations in Oman.
Motivate Val Morgan congratulates VOX on the opening of its new cinema at Nizwa Grand Mall and warmly welcomes this new location to our regional cinema circuit.
Contact us for cinema advertising opportunities across the Middle East.
For more information on locations and movie timings, visit https://oman.voxcinemas.com/
Related Articles:
New VOX Locations in UAE and Oman
VOX Cinemas Opens a New Cinema at MGM in Oman
VOX Launches its First 4DX Cinema in Oman
City Cinema Oman Now Under the VOX Cinemas Brand
Sources: VOX Cinemas and Zawya
Ramadan is a special month of the year in the Middle East, and similar to that of Christmas in the west, the holy month has become a season of increased consumerism and attention to shopping – presenting advertisers with opportunities to capture the attention of consumers.
Here’s a glimpse of the Ramadan and Eid cinema ads from 2019 that screened across our cinema circuit in the Middle East:
Centrepoint
The 15 sec. commercial, booked through OMD, screened in UAE (25th April – 1st May 2019) and Qatar (25th April – 8th May 2019) at VOX Cinemas – City Centre Ajman, Burjuman, City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates and Yas Mall Abu Dhabi and Doha Festival City.
Homes R Us
The 20 sec. commercial, booked through UM7, screened in UAE from 18th April to 15th May 2019 across VOX Cinemas – City Centre Ajman, Cineplex Grand Hyatt, City Centre Fujairah, City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates, Al Hamra Mall, City Centre Sharjah and Yas Mall Abu Dhabi, Oscar Cinema – Al Foah Mall and Al Wahda Mall, Cinemacity – 06 Mall, Cine Royal Cinema – Dalma Mall, Khalidiyah Mall, Deerfields Mall and Ruwais Mall, Roxy Cinemas – The Beach and Reel Cinemas – The Dubai Mall.
Bank Muscat
The 45 sec. commercial – booked through MediaOne, screened in Oman from 4th June to 8th June 2019 at VOX Cinemas – City Centre Muscat, City Centre Qurum, Suhar Plaza, City Centre Suhar, MGM, Salalah, Shatti and Sur.
Danube Home
The 7 sec. commercial screened in UAE and Oman from 18th April to 15th May 2019 across VOX Cinemas – City Centre Sharjah, Mall of the Emirates, City Centre Fujairah, Al Hamra Mall, Al Jimi Mall, Panorama, Sur, Salalah, Buraimi, City Centre Muscat and City Centre Suhar, Cine Royal Cinema – Dalma Mall and Reel Cinemas – The Dubai Mall.
Mediclinic
The 9.5 sec. commercial screened in UAE from 16th May to 22nd May 2019 at Reel Cinemas – The Dubai Mall, Dubai Marina Mall and Jebel Ali Club, VOX Cinemas – Mall of the Emirates, City Centre Mirdif, City Centre Deira, Mercato Mall, Marina Mall Abu Dhabi and Yas Mall Abu Dhabi, Roxy Cinemas – The Beach and City Walk, Cine Royal Cinema – Dalma Mall and Oscar Cinema – Al Foah Mall.
Dyson
The 30 sec. commercial – booked through GroupM, screened in UAE from 4th June to 9th June 2019 at Reel Cinemas – The Dubai Mall, Dubai Marina Mall, Jebel Ali Club, Rove Downtown, The Springs Souk and The Pointe and Roxy Cinemas – The Beach and City Walk.
Cartier
The 45 sec. commercial – booked through MediaCom, screened in the UAE from 3rd June to 9th June 2019 at VOX Cinemas – The Mall of Emirates and Reel Cinemas – The Dubai Mall.
Toyota
The 25 sec. commercial – booked through Media Market (WARBA), screened in Kuwait from 25th April to 1st May 2019 at VOX Cinemas – The Avenues.
Honda
The 31 sec. commercial – booked through PHD Media, screened in the UAE from 9th May to 5th June 2019 at VOX Cinemas – Mall of the Emirates and City Centre Deira
Du Tuesday
The 62 sec. commercial screened from 16th May to 26th May 2019 across all UAE locations of VOX Cinemas.
Porsche
The 30 sec. commercial – booked through BPG, screened in Kuwait from 2nd May to 8th May 2019 at VOX Cinemas – The Avenues.
Max
The 30 sec. commercial – booked through OMD, screened in Qatar from 29th April to 12th May 2019 at VOX Cinemas – Doha Festival City
Mohammed Bin Rashid Al Maktoum City – District One
The 60 sec. commercial – booked through BPN, screened in UAE from 4th June to 3rd July 2019 at VOX Cinemas – Mall of the Emirates, Mercato Mall, Burjuman and City Centre Mirdif, Reel Cinemas – The Dubai Mall and Dubai Marina Mall and Roxy Cinemas – City Walk.
Missed out on advertising in cinema over Eid al-Fitr? Contact a member of our sales team for cinema advertising opportunities over Eid al-Adha in August 2019.
Globally there are more than 150,000 operational cinema screens and the GCC accounts for 1,300 of them. Research by PwC estimates that more than 1,000 cinema screens are expected to launch over the next three to five years, and the total number of cinema screens are expected to increase by 38.4 percent in the MENA region.
Another study by PwC indicated that the box office revenue in the MENA region exceeded $500 million, which accounted for approximately 1.25 percent of the global box office revenue (US$39.92 billion) in 2017 – up three percent from 2016. With a growing population across the GCC and an increasing level of investment by both regional and international cinema exhibitors, the cinema industry is set to thrive over the years ahead.
The deregulation of Saudi Arabia’s film industry in 2018 has opened up a billion-dollar market for cinema exhibitors and film distributors. The undoing of this law will also present movie distributors with a tremendous opportunity – to exhibit in an additional market which happens to be the largest of all GCC countries, and allow brands to add cinema – a new, effective and unrivalled platform, to its media mix for greater reach.
According to Cameron Mitchell, CEO of Majid Al Futtaim Cinemas, VOX Cinemas – which presently operates 355 cinema screens, will invest Dh2 billion and add 600 cinema screens in Saudi Arabia.
“All eyes in the industry are on Saudi Arabia right now,” he said. “We will invest $100 million in a year to open 100 cinema screens – part of the Dh2 billion plan to open 600 cinema screens in Saudi Arabia in the next three to five years. Overall, we will operate around 1,200 cinema screens across the region in five years’ time. With the Saudi market opening, we see a lot of opportunities in the region’s cinema and entertainment industry.”
With Arabic being the predominant language amongst Saudi nationals, local filmmakers and content writers – with the help of other creative talent across the region, will also be encouraged to produce more Arabic movies.
Image credits: Abu Dhabi World Online
Not only is cinema an ideal environment – distraction and disruption free, to watch new movie releases, but it’s also a place where movie-lovers frequent when wanting to experience unique concepts and technology on offer – 3D, 4DX and Dolby Atmos to name a few. Cinemas across the region also offer luxury experiences – which include a selection of fine food and drinks, for movie lovers with higher spending power.
Going to the cinema has now become a popular pastime across the GCC, with cinemagoers also watching more than one movie per week, which can be attributed to the promotions by both banks and telecom providers across the region – similar to that of ‘Buy one, get one free’ with HSBC, ‘50% off on Saturdays’ by Visa in Bahrain and ‘du Tuesday’ in the UAE. With audiences now being able to watch the latest movie releases in an affordable, comfortable, luxurious and memorable way, cinema admissions across the region can expect to witness steady growth over the years ahead.
Despite the proliferation of movie streaming platforms and the abandonment of cable, population trends indicate that cinema is still the preferred platform to watch new movie releases – premium first run content. Aside from being one of the fastest growing regions in the world, it is also one of the youngest, with over 50% of the region’s population under the age of 25 years. The younger generation tends to spend more on watching movies at the cinema, and in years to come, it will be this segment of GCC ‘s population that will drive the region’s cinema industry to new heights, allowing it to capture a larger share of the global box office.
With a mega line-up of blockbuster releases – such as Captain Marvel, Avengers: Endgame, Lion King, X-Men, Fast and the Furious, Toy Story 4 andStar Wars (to name a few), 2019 is predicted to be another record-breaking year – most likely attracting larger audiences between the ages of 16-34 years.
Motivate Val Morgan offers advertisers a regional cinema circuit – spanning across UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait, and has the expertise to strategically plan a marketing campaign to engage cinemagoers at every stage of the cinema experience.
Find out more on our offerings – onscreen, offscreen and cinevations, and contact us to bring your brand to life on the big screen.
Source:Arab Health and Khaleej Times
Motivate Val Morgan is proud to announce its twentieth year as a leading cinema advertising company in the Middle East.
Established in 1999 by Motivate Media Group and Val Morgan Cinema Network, Motivate Val Morgan launched with a six-screen multiplex in Ajman (UAE), one sales professional and a part-time administrative assistant. The business has since expanded exponentially and we now represent leading cinema exhibitors across UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait, and comprise a team of more than 30 members.
We are fortunate to have experienced steady growth over the last two decades and are extremely proud of our accomplishments along the way.
Our success can be attributed to a clear and focused vision, along with a talented and dedicated team. Specifically:
There’s no doubt in saying that everybody loves cinema! It’s one of the favorite past times in the region and guarantees delivery of affluent audiences with high spending power.
Cinema is even recession proof!
For advertisers however, cinema had always been considered a local medium. And one of the main challenges faced when pitching for regional campaigns has been the lack of a footprint in Saudi Arabia – the main market in the GCC.
Following the lift on the 35-year-old ban on cinema in Saudi Arabia in May 2018 – a massive breakthrough for cinema in the region – Motivate Val Morgan was able to establish a new arm of its business in the Kingdom. 2019 will be the continuation of this new journey, as we gain greater market share in the coming years and foresee our team in KSA growing to the size of our regional team.
As we enter our twentieth year, we are sharply focused on the future strategy of the company. Our key goals include:
We sincerely thank our advertisers and business partners who are a valued part of our company’s growth and success, and look forward to your continued partnership and the opportunity to serve you in decades to come.
In addition to the company-wide celebrations of our 20th anniversary milestone, we would also like to express our genuine gratitude to our valued advertisers by:
Additionally:
Finally, a big thank you out to all the team members of Motivate Val Morgan. Thanks to their dedication and hard work, we are strongly positioned to grow our geographical footprint and continue to be recognized as a leader in cinema advertising, offering innovative solutions in an ever-changing industry landscape.
Motivate Val Morgan – connecting brands to cinema: a blockbuster pairing
