Peugeot – French automotive manufacturer, recently booked an integrated cinema campaign with Motivate Val Morgan – through Initiative, at VOX Cinemas – Mall of Egypt.
The on screen component includes two 15 sec. ads screening in rotation from 2nd October to 12th November, 2019.
The first commercial features the all-new Peugeot 508 – which combines boldness, strength, elegance and passion. From a panoramic electric roof to sporty frameless doors to the dazzling 18″ two-tone diamond finish alloy wheels, the vehicle’s unparalleled design is far from a traditional looking four-door sedan and is complemented by cutting edge technology focused on comfort and entertainment for all those on-board – iCockpit which includes a compact steering wheel, configurable 12.3” head-up digital instrument panel and a 10” HD capacitive touchscreen.
The second commercial features the all-new 2020 Peugeot 3008 SUV which is by far the most unique in its category as it offers a variety of exterior and interior features and options – LED daytime running lights built into the headlight unit, rear LED PEUGEOT signature ‘Claw Effect’ lights designed to match the engine’s roar, chrome-winged radiator grille and vertical front-end embellished wide air intakes, captivating 8-inch touchscreen, configurable 12.3” head-up display instrumental panel, compact steering wheel with built-in controls and automatic gearbox control, to amplify the driving experience.
Peugeot also booked an off-screen campaign which included two car displays in the Foyer area of VOX Cinemas – Mall of Egypt from 3rd – 16th October, 2019. The first week witnessed the display of the Peugeot 508, while the second week showcased the Peugeot 3008 SUV.
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