Marvel Studios is set to roll its curtain down on Phase 4, and has revealed future plans for its cinematic universe at the recently concluded San Diego Comic-Con 2022. The studio announced an exciting line-up of live-action and animated projects in its next phases from 2023-2025.
Phases 5 and 6 feature new titles with familiar faces, starting with Ant-Man and the Wasp: Quantumania, and leading up to not just one but two back-to-back Avengers movies with much to explore in between in the Multiverse.
If you’ve missed those announcements and want more information, here is everything you need to know about Marvel’s latest slate of projects set to release on the big screen:
Ant-Man and the Wasp: Quantumania
Release date: February 17, 2023
Ant-Man and the Wasp: Quantumania will be the beginning of Phase 5. That film is expected to reveal more mysteries of the pivotal Quantum Realm universe; it will be the first official introduction of Jonathan Majors as Kang (the big bad of this Multiverse Saga) and will debut a new young hero when Scott Lang’s daughter Cassie (Kathryn Newton) suits up as well.
Guardians of the Galaxy Vol. 3
Release date: May 5, 2023
James Gunn will be ending his Guardians of the Galaxy trilogy with this film – and he and the cast and crew are letting fans know in no uncertain terms that it is going to be an ending. The movie will be introducing some key cosmic figures – Adam Warlock (Will Poulter) and the High Evolutionary (Chukwudi Iwuji) – and it’s here that we begin to see a possible pattern forming in Phase 5: powerful villains rising in ways our heroes may not be ready for.
The Marvels
Release date: July 28, 2023
The Captain Marvel movie franchise will meet the Ms. Marvel TV series (with help from WandaVision’s Monica Rambeau) to form a new trifecta of cosmic-powered superheroines in the MCU. Plot details are unknown, but Ms. Marvel left us with a place-switching connection between Carol Danvers (Brie Larson) and Kamala Khan (Iman Vellani), so that’s something. Based on other projects like Secret Invasion, The Marvels could have some serious Kree/Skrull drama to resolve – and again, we could be looking at a major shakeup in the cosmic order, as a result.
Blade
Release date: November 3, 2023
The Marvel Knights supernatural side of things has been teased through Moon Knight and Eternals’ post-credits scene, but Blade is the film that will really open the door to it all. Blade could be a pivotal dark horse story whose significance we can’t yet fully understand.
Captain America: New World Order
Release date: May 3, 2024
Sam Wilson (Anthony Mackie) has taken up the shield and mantle, but it sounds like the timing could be rather unfortunate. In the comics, the New World Order organization was founded by Red Skull in a clandestine plot to take over the world. There have been many similar stories in Marvel lore since then (Leviathan) that could be streamlined into the premise of Captain America 4. Either way, it sounds like Sam will find out there are some truly seedy (world threatening) things happening in the world of politics and espionage.
Thunderbolts
Release date: May 3, 2024
The end of MCU Phase 5 will be Thunderbolts – a series that started as a team of villains posing as heroes. Given everything we’ve seen in Phase 5 leading up to it, Thunderbolts makes us wonder if Phase 5 will end with a new world order of villains holding the reigns, and heroes left on the run.
While those Marvel Phase 5 plans took their rightful place in the spotlight at Comic-Con 2022, Marvel also announced the first three projects in its Phase 6 slate
Fantastic Four
Release date: November 8, 2024
MCU reboot of the Fantastic Four will be released in November of 2024, marking the first movie in Phase 6 and kickstarting the road to Secret Wars. This movie will be necessary to get to the final film of The Multiverse Saga as Marvels’ first family play a major role in that storyline.
Avengers: The Kang Dynasty
Release date: May 2, 2025
The summer of 2025 will kick off with Avengers 5, subtitled The Kang Dynasty and set to be directed by Destin Daniel Cretton. What’s unclear about the film is…who will be part of Earth’s Mightiest Heroes in this movie? One guess is that Captain Marvel and Hulk have continued the team, as seen at the end of Shang-Chi and the Legend of the Ten Rings.
Avengers: Secret Wars
Release date: November 7, 2025
The Multiverse Saga will officially conclude with this title, as the Avengers: Secret Wars will seemingly draw from the Jonathan Hickman-penned reboot of the title from 2015, one that combined multiple different Earths/timelines/universes into one planet, the all-new Battle World.
Sources: Techradar, Comicbook.com and Boxoffice Pro
CinemaCon 2022 took place between 25 – 28 April 2022 at Caesars Palace in Las Vegas.
CinemaCon, the annual convention organized by the National Association of Theatre Owners, is back after a cancelled 2020 edition and a muted 2021 affair.
Only eight months ago, the movie theater industry congregated at Caesars Palace in Las Vegas. The previous edition took place at a time when the cinema industry was in constant flux, with fewer overseas delegates, pre-recorded studio presentations, and a low turnout on the trade show floor.
The industry has made great strides since CinemaCon 2021, after a string of box office successes – Spider-Man: No Way Home, The Batman, Venom: Let There Be Carnage, Shang-Chi and the Legend of the Ten Rings, and a far more stabilized movie release calendar, which have given cinema owners the foundation to pursue a serious recovery. The worst looks to be behind movie owners around the world, with theatrically exclusive films returning to big screen and recent box office figures suggesting that viewers are returning to the medium.
Here’s a look at the biggest studio announcements from the largest annual gathering of the motion picture industry:
Sony Pictures:
Sony opened the studio presentations at CinemaCon 2022 with a victory lap. Tom Rothman, chairman and CEO of Sony Pictures Entertainment, who energized the studio’s 2021 showcase to exhibitors by expressing a strong commitment to theatrical exclusivity.
Sony Pictures Entertainment has earned a whopping $3.3 billion in global box office since their last appearance in CinemaCon, only eight months back.
The studio’s 2022 presentation began with an extended look at the upcoming comedy-action caper Bullet Train (July 29) and continued its presentation further with the new looks of Where the Crawdads Sing (July 15) and The Woman King (September 16), original titles the studio believes will help balance the tentpole-heavy release schedule of the coming months.
Warner Bros.:
Warner Bros. started the presentation at CinemaCon 2022 by unveiling an early first look at footage from The Flash.
The major announcement of the evening was confirmation from studio chairman Toby Emmerich that director Matt Reeves and star Robert Pattinson would be coming back for another installment of The Batman.
Fans also caught the first glimpse of Margot Robbie in the starring role for Barbie, now scheduled for a July 21, 2023 release.
Director Baz Luhrman gave an enthusiastic introduction to footage from his upcoming Elvis, scheduled for a June 24 release, the film will confront the challenge of re-engaging older moviegoers.
Other non-franchise Warner Bros. titles featured in the presentation include the Timothy Chalamet musical Wonka (Christmas 2023), Olivia Wilde’s Don’t Worry, Darling starring Florence Pugh (September 23), and the Stephen King adaptation Salem’s Lot (September 9).
Warner Bros.’ focus on original titles didn’t overshadow the other DC Comics properties on its schedule. Their CinemaCon presentation included advance looks at Shazam! Fury of the Gods (December 16), Aquaman: The Lost Kingdom (March 17, 2023), DC League of Super-Pets (July 29), and Black Adam (October 21).
Disney:
Marvel Studios president Kevin Feige opened the ceremony introducing a 20-minute clip of Doctor Strange in the Multiverse of Madness. Marvel titles have been a financial lifeline for the industry since cinemas reopened with titles like Black Widow, Shan-Chi and the Legend of the Ten Rings, The Eternals, and Spider-Man: No Way Home.
The CinemaCon 2022 audience also enjoyed a 30-minute look at Lightyear, the first Pixar title to hit theaters since Onward.
Disney turned the rest of the presentation over to its 20th Century Studios division, where audiences got a first look at footage of David O. Russell’s Amsterdam (November 4). The title promises to be a star-studded big screen experience driven by leads Christian Bale, Margot Robbie, and John David Washington.
Six minutes of The Bob’s Burgers Movie (May 27) also screened for the audience, emerging as a promising counter-programming option set to open alongside Top Gun: Maverick over Memorial Day weekend.
Producer Jon Landau came on stage to share Disney’s biggest announcement of the morning. Avatar 2, now titled Avatar: The Way of Water, will stick to its December 16 release date.
Universal Studios:
Universal Studios’ presentation represented with footage from Jordan Peele’s Nope (July 22), David Gordon Green’s Halloween Ends (October 14), and the Blumhouse evil robot thriller M3gan (January 13, 2023).
Highlights from the showcase also included enthusiastic responses from exhibitors for comedies Easter Sunday (August 5), Minions: The Rise of Gru (July 1), and Bros (September 30). Universal’s presentation closed with legacy cast members of Jurassic World: Dominion introducing a trailer for the film ahead of its June 10 release.
Focus Features:
Focus Features president Lisa Bunnell introduced footage from several upcoming titles. Focus will bring a diverse slate to theaters in 2022 that includes movies like Downton Abbey: A New Era (May 18) and Mrs. Harris Goes to Paris (July 15), genre plays like action-comedy flick Violent Night (December 2), and dramas like James Gray’s Armageddon Time.
Neon:
Neon showcased footage from a trio of its own titles to complement the week’s tentpole-driven presentations. David Cronenberg’s Crimes of the Future (June 3) is sure to make audiences squirm as the legendary director returns to his roots in body horror.
Lionsgate:
Lionsgate showcased upcoming comedy About My Father. The Studio also revealed never before seen footage of a slate that balances original films like coming-of-age comedy Are You There God? It’s Me, Margaret and horror flick The Devil’s Light with established action franchises like John Wick Chapter 4 and The Expendables 4.
The studio is also building spin-off series based on successful films. The drama White Bird will act as a sort of spiritual prequel to Lionsgate’s 2017 hit Wonder, while Ballerina will give star Anna de Armas her own series in the John Wick universe.
The CinemaCon 2022 audience caught their first glimpse of the video game adaptation Borderlands and a new Dirty Dancing movie heralding the return of original star Jeniffer Grey.
The big news from the Lionsgate showcase came in the final moments of the presentation with the announcement of a new Hunger Games prequel dated for November 17, 2023. The Hunger Games: The Ballad of Songbirds and Snakes could provide a return to major global grosses for Lionsgate, which has played a larger role with mid-range titles since the Hunger Games series concluded in 2015.
Paramount Pictures:
Paramount Pictures kept most of the focus of its CinemaCon 2022 presentation on Top Gun: Maverick, which got its first public screening at the Las Vegas gathering Thursday.
The studio still had a few other big announcements to make. Among them were two title announcements for Paramount’s biggest franchises: Mission: Impossible and A Quiet Place. The seventh M:I film will be titled Mission: Impossible — Dead Reckoning: Part One while the upcoming “Quiet Place” spinoff from director Michael Sarnoski will be called A Quiet Place: Day One. Both films are set for release in 2023.
Source: Boxoffice Pro
The Marvel Cinematic Universe has gradually introduced the multiverse through various installments of its four phases, and Doctor Strange in the Multiverse of Madness will finally dive headfirst into the weirdness.
In Spider-Man: No Way Home doctor strange cast a spell that went wrong, cracking open the multiverse, allowing parallel universes to collide. The first trailer for Doctor Strange in the Multiverse of Madness was shown to audiences after the movie, replacing the typical post-credits scene in a Marvel Studios picture. “Things just got out of hand,” Dark Strange adds ominously in the trailer, implying that there might be more problems with the multiverse at large.
As we anxiously wait to see how everything will unfold, here is everything we know so far about Doctor Strange in the Multiverse of Madness:
Appearances in the MCU
The Prequel: Doctor Strange 2016
Doctor Stephen Strange was given a thorough origin story when we first met him: a skilled surgeon who crippled his hands in a car accident. Under the guaidance of the ‘Ancient One’ played by Tilda Swinton, he soon became the ‘Sorcerer Supreme’, guarding all things enchanted, including the time stone, which Thanos later used to wipe out half of the universe. The film grossed a staggering US$ 677.8 million worldwide.
Other Appearances
Though the Multiverse of Madness is only the second solo outing of Doctor Strange, this is Cumberbatch’s sixth time playing the hero on the big screen: He showed up briefly in Thor: Ragnarok, played a pivotal role in Avengers: Infinity War, was instrumental in Avengers: Endgame and will also be appeared in Spider-Man: No Way Home.
Behind The Scenes
Doctor Strange in the Multiverse of Madness is directed by Sam Raimi. Scott Derrickson, who directed the prequel, was tapped to direct this sequel, but he dropped out owing to artistic differences. The story was written by Michael Waldron, who also created the Disney+ series Loki, while the music is by Danny Elfman. Michael Giacchino has been replaced by the renowned composer, who has worked on multiple Sam Raimi films, including the first two Spider-Man flicks.
Cast
The movie sees the return of the main cast; Benedict Cumberbatch as Doctor Strange, Benedict Wong as Wong, Rachel McAdams as Doctor Christine Palmer, and Chiwetel Ejiofor as Mordo. Both Doctor Strange and Wong appeared in the Infinity Saga’s final two Avengers films and Spider-Man: No Way Home, with Wong additionally making an appearance in Shang-Chi and the Legend of the Ten Rings. According to Rolling Stone magazine, Doctor Strange almost made an appearance in WandaVision before being cut from the series finale. While McAdams plays Palmer in the Disney+ animated series, What If…?, Palmer and Mordo have been absent from Marvel films since 2016. Doctor Strange in the Multiverse of Madness properly reunites the cast for the first time in years.
Plot
The only thing we knew about Doctor Strange in the Multiverse of Madness is that it’ll continue to follow Dr. Stephen Strange’s research on the time stone. The film is set after the events of Spider-Man: No Way Home and will explore the multiverse of the Marvel Cinematic Universe. Kevin Feige, according to Bloomberg, has stated that the film will also tie in with the Disney+ series Loki.
New Characters and Cameos
The only confirmed newbie is America Chavez (Xochitl Gomez), also called Miss America in the comics.
The teen superhero is one of the Young Avengers in the comics. While it’s unlikely that the Young Avengers will form in this movie, it’s worth noting that she isn’t the first member of the Young Avengers to join the MCU recently. Other Young Avengers include Kate Bishop (Hailee Steinfeld, Hawkeye), Elijah Bradley (Elijah Richardson, The Falcon and the Winter Soldier), Billy Maximoff (Julian Hilliard, WandaVision) and Cassie Lang (Kathryn Newton, Ant-Man: Quantumania). Their introductions being so close together probably isn’t a coincidence.
Patrick Stewart Despite previously denying his involvement in the upcoming MCU film, has now entertained the possibility of a meeting between Cumberbatch’s sorcerer and his professor Xavier – and seemingly confirmed he will indeed appear in the film directed by Sam Raimi.
Villain in the Multiverse
The ‘old friend turned enemy’ line almost certainly points to Ejiofor’s Mordo, who began to fulfil his comics destiny during the end credits of Doctor Strange by starting his shift toward supervillainy. He certainly fits the bill of a frenemy to Strange, making him the obvious choice.
But Marvel’s never been shy about zigzagging away from the obvious choice. Many fans suspect that the actual villain could be Olsen’s Wanda Maximoff, who was last seen in WandaVision honing her magic skills in isolation and in possession of the Darkhold, a book of black magic she took after besting rival witch Agatha Harkness in battle.
There’s also the possibility that Doctor Strange will be fighting… Doctor Strange. That is an evil variation of Doctor Strange from another timeline.
Trailers
The first look at Doctor Strange in the Multiverse of Madness debuted during the post-credits for Spider-Man: No Way Home, which was released in theaters on Dec. 17.
On Dec. 22, Marvel shared the teaser trailer online alongside a quote from Doctor Strange that read, “The Multiverse is a concept about which we know frighteningly little.”
On Feb. 13, Marvel shared the official trailer online after it aired during the 2022 Super Bowl.
Recommended Catch ups
The good news is that you won’t need to rewatch every Marvel movie to comprehend this one, though a rewatch of Doctor Strange (2016) will likely be worthwhile, if only to refresh your memory on the movie series’ delightfully surreal aesthetics.
On the streaming side, Disney+’s WandaVision and Loki are also recommended catch ups in order to fully understand what ‘In the Multiverse of Madness’ has in store.
Release Date
The film was originally set to open before Spider-Man: No Way Home. Due to the COVID-19 pandemic, the film experienced multiple delays. For now, Doctor Strange in the Multiverse of Madness is slated for release on 05 May, 2022 (a push-back from a previously intended March 2022 release).
Don’t miss out on advertising alongside this MEGA blockbuster. Contact us for more information on cinema advertising opportunities.
It’s been nearly two years since the onset of the pandemic, and whilst the world is moving towards returning to near normalcy, cinemas around the world are now open, with audiences back to enjoying movies on the BIG screen at cinema.
However, the lingering question that remains is that, despite the surge in streaming content, can cinemas return to pre-pandemic levels?
We have explored current market trends and how the present will influence the future of this time-honored tradition – watching a movie on the BIG screen:
The Great Escape: Cinema is undoubtedly a means of escape. Movies were the most popular form of entertainment during the dreary moments of pandemic, but recent box office figures have proven that viewing movies at home is just a ploy to compensate for the inability of watching movies in a theater. A majority of audiences believe movies enjoyed at the cinema offers a range of richness and passion that goes beyond the mere escape from reality.
Content: Filmgoers are willing to return to the cinema for content they believe in. During the early stages of reopening, cinemas struggled mainly due to the lack of content, as a result of major tentpoles placed on hold, while others released across on-demand platforms. However, when studios were willing to take risks, which was the case with Shang-chi and the Legend of the Ten Rings, it paid off well.
An Experience: The pandemic has changed the consumption behavior of cinema audiences. However, this change represents a huge opportunity for the industry to engage in more innovative and personal ways with moviegoers. Cinema visits can be part of a broader experience-based value delivered to audiences. For example, an increase in the number of films made in new digital formats – such as IMAX and Dolby, illustrate the positive shift in the audiences’ fondness for cinema as an experience.
Patience is Profit: When movies are released simultaneously on streaming platforms, the profit potential – for blockbusters, is hindered. For example, Marvel’s Black Widow, which had the potential to gross between $750 million and over $1 billion at global box office, made much less due to simultaneously releasing on streaming platforms. In a similar manner, the earning potential for original movies to become megabuck movies is also limited by streaming release.
The Future: Increased production costs have been a pain point for independent filmmakers, for only the larger studios that can take bigger risks in terms of funding and marketing their movies. Studios recognize that the economics of blockbusters are based on box office. Thus, for the next few years, original scripts will be less sought after by studios for theatre releases in favor of franchises and reboots. It is also likely that more studios will expand their animation offering to adult and family audiences, given that it is easier to produce.
It’s becoming clearer that the pandemic likely exacerbated trends that were already in place before it began—blockbusters earn bigger bucks, and the gap in terms of fare between independent films and superhero movies grows. 2021 has done necessary legwork for cinema recovery. While the franchise frenzy will continue to drive the cinema recovery in 2022, audiences are yet to be tested on their willingness to support smaller movie releases in theaters.
Sources: Variety, CineBlend, Deloitte and IMDB
In this edition of ‘What’s Buzzin Behind the Screen’, we bring you the latest industry news – everything you need to know about what’s happening behind the scenes in Hollywood. From the latest trailer releases, to box office collections and movie announcements, here’s the October 2021 update:
Stay tuned for the latest industry news in our November 2021 edition.
Source: Screen Rant, The Hollywood Reporter, Variety, Rotten Tomatoes and Cinema Blend
Shang-Chi and the Legend of the Ten Rings – Marvel’s first epic to star an Asian hero and Disney’s first theatrical-only release since 2019, had a lot of factors against it, but it didn’t just overcome them, it practically somersaulted over.
According to tracking website Box Office Mojo, Shang-Chi earned $8.8 million from Thursday night (September 2) previews which began at 7pm across North America, the second highest preview result of the pandemic era behind Black Widow‘s $13.2 million, but rang up an estimated US$75.5 million at U.S. theaters between Friday September 3, and Sunday September 5 (labor weekend). As of September 19, the blockbuster has garnered US$160.9 million and US$112 million at the domestic and international box office (respectively), which equates to over US$272.9 million at worldwide box office (1.8 times the production budget of US$150 million), and is the second biggest opening of 2021.
Bob Chapek, Disney’s CEO, described the film as an “interesting experiment”, for the movie was the first franchise by studio to exclusively release in theatre, without the simultaneous release on Disney+, since the outbreak of the pandemic. But Simu Liu, the lead actor in Shang Chi, wrote on twitter – “We are not an experiment… We are the surprise.”
Media and industry pundits too labeled Shang-Chi as a ‘gamble’ for the studio’s choice of committing to a theatre only release, citing various reasons: the pandemic affected box office ticket sales, the fact that Labor Day weekend is typically slow for theaters, and the protagonist is a newcomer (with tweethearts of social media even referring to Liu as ‘Shang-Who’). However, based on movie reviews and box office figures: Shang-Chi broke the high-risk perception by major studios of releasing exclusively in theatres and not having a simultaneous streaming release, proved that the pandemic won’t stop people showing up for Marvel, and that even on a traditionally slow weekend, audiences were willing to return to the big screen for highly anticipated blockbusters.
After Black Widow, Jungle Cruise and Cruella concurrently released on Disney+, the studio announced last week that the rest of its 2021 slate — including Marvel’s Eternals and Steven Spielberg’s adaptation of West Side Story — will each screen exclusively in theaters. The news is promising for cinema exhibitors, for Disney films are routinely among the highest-grossing of the year.
Next up for Marvel are Venom: Let There Be Carnage, Eternals and Spider-Man: No Way Home, releasing October 21, November 4 and December 16, 2021.
Contact us for cinema advertising alongside these upcoming blockbusters.
Sources: npr, The Numbers, Variety, Vulture, L.A Times and Cinemablend
With the Middle Eastern summer in full swing and school holidays in place, a family movie night is the perfect way to kickback and relax with loved ones!
As travel restrictions are still in place for most countries and with the heat of summer dampening outdoor plans, a family movie night seems the perfect way to relax and bond with family over a tub of popcorn.
Here are our top picks to help you decide what to watch on a family movie night:
The Lion King
A wise man once said, “old is gold” and we couldn’t agree more! Watching the original The Lion King has a charm of its own, the emotions, the thrill and not to mention the excitement! A perfect treat for you and your family.
The Harry Potter Series
Avada Kedavra all your boredom away with the Harry Potter series! Nothing beats magic, wands, and sports played on flying broomsticks! A series for youngsters and adults alike, Harry Potter and his battalion seems like the perfect go-to for a family movie night.
Frozen 1 and 2
A Disney original is always a good idea for family movie night. Be it Elsa’s magical powers or witnessing Anna’s love bring together her family – a movie with a happy ending is a movie for all!
The Pursuit of Happyness
Released in the early 2000’s, The Pursuit of Happyness is about a struggling salesman who takes custody of his son as he’s determined to begin a life-changing professional career.
Minions Series
Starring adorable little minions in lead roles, the Minions series is one to rev up the creative minds of your little ones at home. Filled with mischief, laughter and adventure, it is the perfect pastime these summer holidays. The latest installment, Minions: The Rise of Gru is set to hit the BIG Screen
The Princess Diaries
Breaking barriers of how each princess’ purpose is to have her prince, The Princess Diaries lead by example through their plot. Teaching girls about women empowerment and how even princesses make the silliest of mistakes, this widely loved movie is a must watch for all!
Avengers Marathon
Marvel fanatics, assemble! Everybody loves a good superhero movie with action, adventure, emotions and just the right kind of storyline. Filled with twists and turns, this adventurous, action-packed series will keep you hooked!
Back to the Future
With the latest sci-fi movies in today’s day and age, it’s always nice to kick back with an original that way ahead of its time. Back to the Future is about a 17-year-old high school student who is accidentally sent thirty years into the past in a time-traveling DeLorean invented by his close friend, an eccentric scientist.
Up
Get ready for some waterworks and for your heart to be filled with joy. Up is one of Disney’s most popular award-winning animation that is based on 78-year-old Carl Fredricksen, who travels to Paradise Falls in his house equipped with balloons, inadvertently taking a young stowaway.
The Chronicles of Narnia
Based on a seven-book series, The Chronicles of Narnia has four movie installments, all revolving around a magical land with magical beings who must fight to protect what is theirs.
A plethora of blockbusters are also set to release on the BIG Screen over the rest of summer and the start of fall: Free Guy (August), Paw Patrol (August), Shang-Chi and the Legend of the Ten Rings (September), Venom: Let There Be Carnage (Septmeber), Dune (September), Hotel Transylvania: Transformania (September), Addams Family 2 (September) No Time to Die (October), Clifford the Big Red Dog (October) and more.
Book your tickets and head to the cinema for an immersive experience with your family and friends!
Sources: IMDB and Rotten Tomatoes
Check out the cinema ads booked through Motivate Val Morgan in July 2021
With school summer holidays in effect, Eid al-Adha just around the corner and an exciting line-up of highly anticipated blockbusters set to release over the coming months, cinema is the ideal destination for all this summer and the right time for advertisers to display their brand on the BIG screen.
Here’s a list of cinema ads screening over July 2021:
Hampton by Hilton
Ad Duration: 35 sec.
Campaign Duration: 24th June 2021 to 18th August 2021
Country: UAE
Cinema Locations: VOX Cinemas: The Galleria Al Maryah Island, Nation Towers Galleria, Mercato Mall, Mall of the Emirates and Nakheel Mall, and Reel Cinemas: The Dubai Mall
BMW X3
Ad Duration: 30 sec.
Campaign Duration: Follow the movie – Black Widow
Country: UAE
Cinema Locations: VOX Cinemas: Mall of the Emirates, Nakheel Mall, YAS Mall and Riyadh Park Mall
Atlantis
Ad Duration: 30 sec.
Campaign Duration: Follow the movie– Black Widow
Country: UAE
Cinema Locations: VOX Cinemas: Mall of the Emirates and Reel Cinemas: The Dubai Mall, Dubai Marina Mall and The Pointe
OSN
Country: UAE & Saudi Arabia
Ad Duration: 30 sec.
Campaign Duration UAE: Follow the movie – Black Widow
Campaign Duration Saudi Arabia: 8th July 2021 to 28th July 2021
Cinema Locations: VOX Cinemas: Mall of the Emirates, Riyadh Front Mall and Red Sea Mall, and Reel Cinemas: The Dubai Mall
*Please Note: The final frame of the ad in Saudi Arabia was in Arabic
MBC Group
Country: UAE & Saudi Arabia
Ad Duration: 55 sec.
Campaign Duration UAE: 11th July 2021 to 17th July 2021
Cinema Locations: Multiple VOX, Cine Royal, Reel and Oscar cinema locations.
Herfy
Ad Duration: 30 sec.
Campaign Duration: 22nd July 2021 to 4th August 2021
Country: Saudi Arabia
Cinema Locations: Multiple VOX, AMC and Muvi cinema locations.
McDonalds
Ad Duration: 30 sec.
Campaign Duration: 1st July 2021 to 1st December 2021
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues
Boubyan Bank
Ad Duration: 60 sec.
Campaign Duration: 24th June 2021 to 4th August 2021
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues
Kuwait Finance House
Ad Duration: 30 sec.
Campaign Duration: 1st July 2021 to 21st July 2021
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues
Kuwait Fund
Ad Duration: 30 sec.
Campaign Duration: 8th July onwards
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues
Bank Dhofar
Ad Duration: 51 sec.
Campaign Duration: 10th June 2021 to 24th November 2021
Country: Oman
Cinema Locations: Multiple VOX cinema locations
National Water Company (NWC)
Ad Duration: 20 sec.
Campaign Duration: 1st July 2021 to 21st July 2021
Country: Saudi Arabia
Cinema Locations: Multiple AMC, VOX, and Muvi cinema locations
Redtag
Ad Duration: 15 sec.
Campaign Duration: 1st July 2021 to 14th July 2021
Country: Saudi Arabia
Cinema Locations: Multiple AMC, VOX and Muvi Cinemas locations
Here’s a list of highly anticipated blockbusters releasing over Q3 and Q4 2021:
The Suicide Squad
Shang-Chi and the Legend of the Ten Rings
Free Guy
Venom: Let There Be Carnage
No Time to Die
Eternals
Top Gun: Maverick
Whether it’s a launch of a new product, an integrated campaign or a storytelling ad worthy of the BIG screen, cinema offers advertisers an environment that brings campaigns to life.
Don’t miss out on advertising your brand alongside the blockbusters ahead. Contact us for more information on booking cinema ads on the screens across our cinema circuit in the Middle East.
