Zain Saudi Arabia – mobile network operator in KSA, recently booked an integrated cinema campaign with Motivate Val Morgan – through OMD, for the launch of 5G technology in KSA.
The on-screen component included a 30 sec. ad which screened for a period of 4 weeks (12th December 2019 to 8th January 2020) at the following cinema locations:
The off- screen component included an advertisement (of the same content) on the LED screen at the entrance of VOX Cinemas – Riyadh Park from 12th December 2019 to 8th January 2020.
Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.
Contact us for more information on integrated cinema campaigns across our regional circuit.
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On Monday 28th January 2019, VOX Cinemas opened its doors to the very first cinema in Jeddah at Red Sea Mall.
The multiplex, with a seating capacity of over 1,400 seats, features 12 screens in total and includes Saudi Arabia’s largest IMAX viewing experience, three Gold Class screens and a Kids screen.
Cameron Mitchell, CEO of Majid Al Futtaim Cinemas, said Saudi Arabia has the capacity for high audience numbers.
Speaking at the opening ceremony at Red Sea Mall, Mitchell stated: “If you look at Dubai we have some 15 million customers there per annum. On the short-term goal in Saudi Arabia we are expecting the market to reach about 30 million customers.”
Research from PwC Middle East in November 2018 estimated that that total cinema revenue in Saudi Arabia would reach $1.5 billion by 2030. The forecast was based on a projected 2030 population of 39.5 million, and 6.6 screens per 100,000 people.
Last year, VOX Cinemas announced it would be investing $533 million to open 600 theaters in the next five years.
“Some 95 percent of our employees here are from Saudi Arabia. In any country where we operate cinemas, we localize the team. We have an Egyptian team in Egypt and a Lebanese team in Lebanon and of course Saudis in Saudi Arabia,” said Mitchell.
“We expect the cinemas in the Red Sea Mall to be showing…a mix of films, probably about 300 films per year with at least six new movies every single week. It will take a while for us to have enough cinemas for everyone to get to go to the cinema whenever they want to.
“In my opinion, the cinema is a good place for families to spend time together in a social environment, especially in hot summer days, when outdoor activities are limited.”
The new multiplex in Jeddah will offer cinema enthusiasts the opportunity to watch some of the world’s biggest blockbuster movies, and according to Mitchell, there would be no issues in relation to gender segregation as there are cinemas for families and separate ones for bachelors.
Here’s the walk-through video of VOX Cinemas – Red Sea Mall:
And a glimpse of the opening ceremony of VOX Cinemas – Red Sea Mall:
تم افتتاح ڤوكس سينما، أول سينما في جدة!
شكراً لضيوفنا الكرام الذين حضروا حفل افتتاح ڤوكس سينما #رد_سي_مول. تم افتتاح أول سينما في جدة ونحن متشوقون لخدمتكم جميعاً ابتداءً من اليوم! أضخم الأفلام وأفضل التجارب في انتظاركم في ڤوكس سينما، رد سي مول. احجزوا تذاكركم عبر https://voxcinemas.info/2ScvAh4 #ڤوكس_سينما_السعودية #ڤوكس_جدةThank you to our esteemed guests who attended the grand opening of VOX Cinemas, Red Sea Mall, and those who tuned in! The first cinema in Jeddah awaits you with the biggest blockbusters and amazing experiences. Book your tickets now at https://voxcinemas.info/2ScvAh4 Jeddah
Posted by VOX Cinemas KSA ڤوكس سينما السعودية on Tuesday, 29 January 2019
VOX Cinemas- Riyadh Park Mall has been operational since May 2018, and Motivate Val Morgan is the official cinema advertising partner of VOX Cinemas at both locations in the Kingdom.
Contact us for more information on cinema advertising opportunities in KSA.
For more information on locations and movie timings, visit https://ksa.voxcinemas.com/
Related Articles:
VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall
Sources: Arab News and VOX Cinemas
Sony PS4 recently booked a 30 sec. on-screen cinema ad with Motivate Val Morgan, through media agency MediaCom, for its latest video game Marvel Spider-Man. The ad was booked to screen at VOX Cinemas – Mall of the Emirates (Dubai) from 7th September 2018 and Riyadh Park Mall (KSA) from 14th September 2018, for a period of 4 weeks.
In addition to the on-screen ad, Sony PS4 also branded 10,000 large popcorn tubs at VOX Cinemas – Mall of the Emirates to promote the latest video game, which according to US Today is the fastest-selling PlayStation exclusive of all time – having sold 3.3 million copies within the first three days of its release.
The branded popcorn tubs were distributed to moviegoers starting Thursday 20th September 2018, and will continue to be dispensed until stocks last.
Got a campaign which could include both on-screen and off-screen cinema advertising?
Contact a member of our sales team for more information on branding options and on-screen advertising opportunities.
Source: IGN News
It is probably no exaggeration to say the past year has been the most momentous year in the Kingdom of Saudi Arabia’s history with the announcement of a wide range of social reforms – boosting entertainment and allowing women to drive, to take effect in 2018.
In December 2017, Saudi Arabia lifted a 35-year ban on commercial theaters as part of the country’s 2030 vision (stamped by Saudi Crown Prince Mohammed bin Salman) to modernize and move the country forward. Four months after, in April 2018 we witnessed the launch of Saudi Arabia’s first cinema in over three decades (operated by AMC Entertainment), which was followed by the launch of a 4 screen VOX Cinemas at Riyadh Park Mall – featuring an IMAX screen, 2 VOX Kids screens and 1 VIP screen.
As the official cinema advertising partner of VOX Cinemas, Motivate Val Morgan received an overwhelming response from advertisers within hours of the cinema chain launching in the Kingdom. The first advertisers to book on-screen ads through Motivate Val Morgan were Hotels Combined, Chevrolet, GMC, Emirates Airlines, Homecentre and Cartier, to name a few.
On 24th June 2018 followed the end of a decades-long ban on women driving – enabling women (18 years of age and older) to apply for a driver’s license.
For the vast majority of women in the kingdom, the move allowing them to drive represents a new dawn, offering greater freedom of mobility, access to wider job opportunities, and the reclamation of rights.
Timing their cinema campaigns with the lifting of the ban on women driving in Saudi Arabia were Audi and Hyundai.
Audi
To mark the monumental day in history, in which woman in Saudi Arabia got into the driver’s seat for the first time ever, Audi created this gripping and inspirational video.
Audi booked a 1-week on-screen campaign to play on all screens of VOX Cinemas – Riyadh Park Mall from 28th June to 4th July 2018.
Hyundai
Hyundai’s #whatsnext campaign is a message from people all over the world, welcoming the women of Saudi Arabia behind the wheel.
Hyundai booked a 6-week on-screen campaign to play on all screens of VOX Cinemas – Riyadh Park Mall from 5th July to 15th August 2018.
An amalgamation where a once banned and re-established medium, screens an advertisement welcoming a deeply symbolic move to put women back in the driver’s seat!
Have a tactical campaign you would like to execute on cinema screens in Saudi Arabia?
Contact a member of our sales team for more information.
Sources: Al Arabia (English), Gulf News, Gulf Business and YouTube (YallaMotor)
Motivate Val Morgan recently acquired new cinema locations across Saudi Arabia, Kuwait and UAE.
Operational Cinema Locations:
1.VOX Cinemas | Riyadh Park Mall | Saudi Arabia
VOX Cinemas launched at Riyadh Park Mall in May 2018. The cinema features 4 screens with a total seating capacity of 330 seats, and includes an IMAX and Kids screen.
2.VOX Cinemas | The Avenues | Kuwait
VOX Cinemas launched at The Avenues Kuwait in May 2018. The cinema is the biggest in Kuwait with 17 screens and 1645 seats. The cinema includes 4 Theatre by Rhodes screens, 2 MAX screens and 2 Kids screens.
3.VOX Cinemas | City Centre Sharjah | UAE
VOX Cinemas launched at City Centre Sharjah on 14th June 2018. The cinema is home to 12 screens with a total seating capacity of 1268 seats, and includes 1 Max screen, 2 Kids screens and 2 Gold by Rhodes screens.
4.Cinemacity | 06 Mall Sharjah | UAE
Cinemacity launched its brand-new cinema at 06 Mall in Sharjah on April 10th 2018. The cinema has 8 screens with a total seating capacity of 1293 seats.
The cinema is home to UAE’s biggest IMAX screen to date (366 seats), which also includes an exclusive VIP lounge for IMAX ticket holders. The IMAX cinemas also offers three different classes of seating – Deluxe Class leather wrapped seats, Club Class seats with semi reclining chairs as well as extra legroom, and the luxurious full reclining VIP Star Class seats that come with in-theater service.
The cinema also features 2 Star Theaters (Gold Class theaters) with a private lounge.
Motivate Val Morgan presently services 6 cinema operators (VOX Cinemas, Reel Cinemas, Oscar Cinema, Cine Royal Cinema, Roxy Cinemas and Cinemacity) across 51 cinema locations in 8 countries (UAE, Oman, Lebanon, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia). We have a total of 471 screens and 59686 seats as part of our cinema network.
Cinema Locations Coming Soon:
1.VOX Cinemas | Aloft City Centre Deira | UAE
Movie lovers, be prepared to be transported into the world of film at Aloft City Centre Deira, Dubai – offering the regions first movie themed suites alongside a VOX Cinemas OUTDOOR screen with 40 seats.
Bringing a fresh vibe to Deira, Aloft City Centre is now open, but the OUTDOOR cinema is scheduled to open soon.
2.Reel Cinemas | Rove Downtown | UAE
Reel Cinemas will further expand its local footprint with a brand-new concept – the first hotel-cinema – located in Rove Downtown, the contemporary midscale hotel in Downtown Dubai. The hotel-cinema will add to the convenience of hotel guests, catering to the needs of contemporary travellers and urban residents.
Scheduled to launch in Q3 2018, the boutique Reel Cinemas – Rove Downtown will feature 1 screen with approximately 49 seats, and will include state-of-the-art audiovisual technologies.
3.Reel Cinemas | The Springs Souq | UAE
The Springs Souk, a development by Emaar is now open in the heart of the Springs community.
The new retail and leisure destination is made up of around 100 shops and restaurants split across two levels. Inside, you’ll also find a large Carrefour Market, family clinic and a gym.
Reel Cinemas is set to open a cinema at the mall. Details of the number of screens and seating capacity are still to be confirmed.
Stay tuned for more updates on the 3 cinema locations opening soon!
Sources: Arabian Business, City Centre Deira, Reel Cinemas and What’s On
