June 29, 2021
Cinépolis Cinemas will be Motivate Val Morgan’s eighth cinema exhibitor, bringing it’s total screen representation across the Middle East to 1000+ across 100+ cinema locations
Motivate Val Morgan has signed an exclusive advertising sales partnership with Cinépolis Cinemas in the Gulf.
Cinépolis Cinemas, a leading Mexican owned cinema exhibitor and the third largest movie theater circuit in the world, created a joint venture with the Dubai-based Al Tayer Group to build and operate cinemas across the GCC region. In Saudi Arabia, Al Tayer Group and Cinépolis have partnered with Al Hokair Group, a leading hospitality and entertainment operator in the MENA region, to set up movie theaters in 15 major cities across the country.
Cinépolis Cinemas opened its first cinema in Bahrain in January 2019. Today, the cinema exhibitor operates 68 screens across 7 locations in Bahrain, Oman, UAE and Saudi Arabia.
“At Cinépolis, we are always seeking out new and innovative engagement opportunities and communication channels with our audiences. Partnering with Motivate Val Morgan, the pioneer in advertising sales throughout the region, provides us with the platform to do so. I have no doubt both our brands will greatly benefit from this alliance” said Alejandro Aguilera, CEO of Cinépolis Cinemas in the Gulf.
Commenting on the partnership, Ian Fairservice, Managing Partner of Motivate Media Group and CEO of Motivate Val Morgan, said, “We are pleased to further expand Motivate Val Morgan’s presence in the region with this exciting partnership and look forward to working alongside the Cinépolis team.”
Cinépolis Cinemas plans to continue its growth path throughout the Kingdom over the next 12 months, with the aim to have 100 operational screens by 2023.
Motivate Val Morgan now represents a total of 8 leading cinema exhibitors and offers advertisers inventory on 1000+ screens across 100+ cinema locations in UAE, Oman, Lebanon, Egypt, Qatar, Kuwait, Bahrain and Saudi Arabia.
Source: Cinépolis Cinemas
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