VOX Cinemas opened its fourth location in KSA at The Roof in Riyadh on Thursday 14th March 2019.
The cinema features 8 screens with a total seating capacity of 558 seats, and includes a Kids screen – dedicated to young movie fans.
In addition to its signature Candy Bar, VOX Cinemas – The Roof also offers a range of F&B options such as a specialty Nutella bar, Pizza Al Taglio — a new concept serving freshly baked pizza slices, and Kitchen 35 — a grab-and-go café serving coffees, juices, sandwiches, salads and pastries.
VOX Cinemas presently operates a total 39 screens – 27 in Riyadh and 12 in Jeddah, and according to its country manager for Saudi Arabia – Mohamed Al-Hashemi, the cinema chain aims to have 110 operational screens in the Kingdom by the end of 2019.
As the exclusive cinemas advertising partner of VOX Cinemas – across the region, we at Motivate Val Morgan would like to congratulate VOX Cinemas on the opening of The Roof in Riyadh, and warmly welcome this new location to our circuit in Saudi Arabia.
Contact us for more information on cinema advertising opportunities in KSA.
For more information on locations and movie timings, visit https://ksa.voxcinemas.com/
Related Articles:
VOX Cinemas Opens at Al Qasr Mall in Riyadh
VOX Cinemas Opens at Red Sea Mall in Jeddah
VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall
Sources: Arab News and Images Retail ME
Wego – travel search website and mobile application, recently booked a cinema campaign (in collaboration with VisitBritain) through Motivate Val Morgan at Reel Cinemas (UAE), VOX Cinemas (KSA) and AMC Cinemas (KSA).
An engaging off-screen ‘Foyer Display’ embedded with augmented reality technology was installed at Reel Cinemas – The Dubai Mall in UAE from Wednesday 27th February to Thursday 5th March 2019.
Technique:
When a cinemagoer stands in front of the screen, the image of the cinemagoer, together with a background of one of Britain’s most iconic sites (Buckingham Palace, Big ben, etc.) would display on the screen.
Objective:
To encourage cinemagoers to search, compare and book a trip to Britain through Wego.
A similar display was also set up at VOX Cinemas – Riyadh Park Mall in Saudi Arabia from Monday 11th March to Sunday 17th March 2019.
Additionally, two Arabic on-screen ads were booked to screen at VOX Cinemas – Riyadh Park Mall and Red Sea Mall (Jeddah) and AMC Cinemas – KAFD (Riyadh) from Thursday 14th March to Wednesday 20th March 2019.
The first ad – which screened for a period of 3 days, features two female actors posting a video of themselves against the backdrop of one of the most cherished British icons – the Big Ben.
The second ad – which screened for a period of 4 days, features a male actor driving along Britain’s countryside when his friend unexpectedly appears by the side of his window.
Interested in booking a similar on-screen and off-screen campaign through Motivate Val Morgan?
Contact a member of our sales team for more information of cinema advertising opportunities across our circuit covering UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait.
Related Articles:
Landmark | Pillar Branding | VOX – Mall of Egypt
Careem | Integrated Cinema Campaign | VOX – City Centre Alexandria
Carriage | Cinema Brand Activation | VOX Cinemas
Narciso | Rouge | Luxury Cinema Campaign
Dyson | Pure Link | Integrated Cinema Campaign
Source: Wego
Saudi Arabia made history in April 2018 with the launch of its first cinema at King Abdullah Financial District (KAFD) – operated by AMC Cinemas, followed by a 4 screen VOX Cinemas at Riyadh Park Mall in May 2018 – featuring IMAX and Kids experiences.
VOX Cinemas has subsequently cut red ribbons at 3 more locations in the Kingdom:
Red Sea Mall (Jeddah) in January 2019 – featuring IMAX, Kids and Gold Class experiences
Al Qasr Mall (Riyadh) in March 2019 – featuring MAX and Kids experiences
The Roof (Riyadh) in March 2019 – featuring a Kids experience
The Kingdom recently marked another historic milestone with both a private (Wednesday 13th March 2019) and public screening (Thursday 14th March 2019) of a Saudi film titled Roll’em at VOX Cinemas – Red Sea Mall.
Roll’em – written, directed, shot and produced over three years, features an all-Saudi crew (from the actors to the sound director). The brainchild of director Abdulelah Al-Qurashi, co-producer Abdulrahman Khoja, and screenwriter Yasser Hammad, tells the story of a Saudi filmmaker named Omar Nizar who meets a retired 1970s cinematographer while on a journey to discover his home city of Jeddah.
With diverse characters and an incredible cast, this family-friendly movie will show a different image of Jeddah.
“It’s a Jeddawi film to the core. The post-production was in Egypt. The areas where we don’t have expertise in we had to outsource, but everything that had to do with the creative work is purely Saudi,” said Hammad in an interview with Arab News.
“The idea (for the characters) came up from a joke actually. I was pretending to be an old cinematographer and using Hejazi words and the accent. It inspired me to create a character,” he said.
“We had our inspiration from actual film directors from the 1970s in Saudi Arabia that no one knows about. They tried to pursue the same dreams we had, but failed because of their circumstances.” he added.
Hammad said having the film screened in Jeddah “is like a dream come true,” adding: “Without this city, I wouldn’t be able to create art.”
Roll’em is the first of many more local projects to be released. Experts believe that Saudi Arabia could produce $1 billion in revenue over the next 3 years, and by 2030 it could be among the 10 biggest film markets in the world.
Sources: Arab News, Vogue Arabia and Variety
Dubai Lynx International Festival of Creativity has named Ian Fairservice, Founder, Managing Partner and Group Editor, Motivate Media Group, as the Advertising Person of the Year 2019.
One of the Festival’s most prestigious awards, the Dubai Lynx Advertising Person of the Year is selected in collaboration with the IAA UAE who were responsible for nominating Ian Fairservice. It honours an individual who has made significant contributions to advancing the reputation and profile of the communications industry in the MENA region.
Hani Ghorayeb, President, IAA UAE, commented “Ian is a true character of the UAE media industry. His contribution to the development of publishing in this country is nothing less than history-making and his long service to the IAA and particularly to the UAE chapter, has left a legacy that will be appreciated for years to come. It is fitting and fully deserved for Ian to be acknowledged in Motivate’s 40th anniversary year. The IAA wish him every thanks and many congratulations.”
Philip Thomas, Chairman of Cannes Lions and Dubai Lynx, added, “For the past 40 years, Ian has made an outstanding commitment to the communications industry here in MENA and to developing creativity across the region. We’re delighted to honour him with this award.”
Fairservice founded Motivate in 1979 with the launch of What’s On, the UAE’s first English language magazine. With a wide range of award-winning publications, crossing diverse media interests in digital, content, events and cinema, Motivate’s established consumer and trade brands reach an audience of over two million people each month. Motivate’s book division was established in 1986 and has more than 250 titles in print. Together with his partner, Obaid Humaid Al Tayer, who is now the UAE Minister of State for Finance, Fairservice has grown Motivate into one of the most successful media groups in the region.
In March 2007, Fairservice founded the Dubai Lynx Advertising Awards and Festival of Creativity, in partnership with Cannes Lions. He has also served as the Middle East representative of the Cannes Lions International Festival of Creativity since 2000.
During the past year, Fairservice has diversified the group’s interests to include joint ventures with global content and influencer marketing platform VAMP from Australia, Malaysian based World Expo pavilion design company Zakti, Social listening and research specialists MavenMagnet from the US and acclaimed British documentary film makers Lorton Entertainment.
Commenting on the announcement, Ian Fairservice, added: “It is hugely exciting to be recognised in this way, particularly as Motivate is celebrating its 40th anniversary this year. None of our success could have been possible without the support of a great team behind me and in particular the encouragement of my partner, HE Obaid Humaid Al Tayer.”
One of the first members of the International Advertising Association (IAA) – UAE Chapter, Fairservice spent more than 20 years on the board including four years as treasurer, four years as vice president, and five years as president. He also served on the association’s World Board. In addition to his business responsibilities, Fairservice is the vice chairman of the board of governors of the Al Noor Training Centre for Children with Special Needs.
The presentation of the 2019 Dubai Lynx Advertising Person of the Year Award will take place during the Dubai Lynx Awards Ceremony at the Madinat Arena, Madinat Jumeirah on Wednesday 13 March 2019.
Source: Dubai Lynx (Press Release – 10th March 2019)
VOX Cinemas opened its second location – Al Qasr Mall, in Riyadh on Wednesday 6th March 2019.
The cinema features 15 screens – with a total seating capacity of 1,294, and includes Kids and MAX experiences.
VOX Cinemas presently operates 31 screens across Saudi Arabia – 19 screens in Riyadh and 12 screens in Jeddah, bringing them one step closer towards achieving their five-year plan of building 600 screens across the region and bringing world-class entertainment to the Kingdom.
According to Mohamed Al-Hashemi, Country Manager of VOX Cinemas for Saudi Arabia, the market reaction has been excellent and Saudi Arabia’s cinema industry has had a ‘good start’ – with audiences responding well to the ‘entertainment-plus cinema’ offering at the mall.
“We are also very pleased at the support we have received from the government so far, in everything from operating, to licensing and expansion,” he said.
Kelvin Kwok Han Sim, CEO of Dar Al Arkan – the property development company behind Al Qasr Mall, described this particular location as an important part of Saudi’s evolving cinema culture.
“The new cinema complex will meet the expectations of our discerning guests and will feature the next generation technology fit for the current sophisticated and tech-savvy Saudi movie-buffs,” he said.
As the exclusive cinemas advertising partner of VOX Cinemas – across the region, we at Motivate Val Morgan warmly welcome Al Qasr Mall into our cinema circuit in Saudi Arabia.
Contact a member of our sales team for more information on cinema advertising opportunities in Saudi Arabia.
For more information on locations and movie timings, visit https://ksa.voxcinemas.com/
Related Articles:
VOX Cinemas Opens at Red Sea Mall in Jeddah
VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall
Source: Gulf Business, Eye of Riyadh, Arabian Business and Construction Week Online.
It is with great pleasure that we announce cinema advertising representation at VOX Cinemas – City Centre Bahrain.
The cinema features 20 screens with 3,378 seats, and includes IMAX and VIP experiences.
VOX Cinemas – City Centre Bahrain is one of the most visited cinemas – globally, with approximately 2.3 million admissions per year.
Together with VOX Cinemas – The Avenues Bahrain, which opened in November 2017, we presently represent 30 screens across the country.
Download our on screen and off Screen rate cards for Bahrain and contact a member of our sales team for more information on cinemas advertising opportunities at both locations.
Globally there are more than 150,000 operational cinema screens and the GCC accounts for 1,300 of them. Research by PwC estimates that more than 1,000 cinema screens are expected to launch over the next three to five years, and the total number of cinema screens are expected to increase by 38.4 percent in the MENA region.
Another study by PwC indicated that the box office revenue in the MENA region exceeded $500 million, which accounted for approximately 1.25 percent of the global box office revenue (US$39.92 billion) in 2017 – up three percent from 2016. With a growing population across the GCC and an increasing level of investment by both regional and international cinema exhibitors, the cinema industry is set to thrive over the years ahead.
The deregulation of Saudi Arabia’s film industry in 2018 has opened up a billion-dollar market for cinema exhibitors and film distributors. The undoing of this law will also present movie distributors with a tremendous opportunity – to exhibit in an additional market which happens to be the largest of all GCC countries, and allow brands to add cinema – a new, effective and unrivalled platform, to its media mix for greater reach.
According to Cameron Mitchell, CEO of Majid Al Futtaim Cinemas, VOX Cinemas – which presently operates 355 cinema screens, will invest Dh2 billion and add 600 cinema screens in Saudi Arabia.
“All eyes in the industry are on Saudi Arabia right now,” he said. “We will invest $100 million in a year to open 100 cinema screens – part of the Dh2 billion plan to open 600 cinema screens in Saudi Arabia in the next three to five years. Overall, we will operate around 1,200 cinema screens across the region in five years’ time. With the Saudi market opening, we see a lot of opportunities in the region’s cinema and entertainment industry.”
With Arabic being the predominant language amongst Saudi nationals, local filmmakers and content writers – with the help of other creative talent across the region, will also be encouraged to produce more Arabic movies.
Image credits: Abu Dhabi World Online
Not only is cinema an ideal environment – distraction and disruption free, to watch new movie releases, but it’s also a place where movie-lovers frequent when wanting to experience unique concepts and technology on offer – 3D, 4DX and Dolby Atmos to name a few. Cinemas across the region also offer luxury experiences – which include a selection of fine food and drinks, for movie lovers with higher spending power.
Going to the cinema has now become a popular pastime across the GCC, with cinemagoers also watching more than one movie per week, which can be attributed to the promotions by both banks and telecom providers across the region – similar to that of ‘Buy one, get one free’ with HSBC, ‘50% off on Saturdays’ by Visa in Bahrain and ‘du Tuesday’ in the UAE. With audiences now being able to watch the latest movie releases in an affordable, comfortable, luxurious and memorable way, cinema admissions across the region can expect to witness steady growth over the years ahead.
Despite the proliferation of movie streaming platforms and the abandonment of cable, population trends indicate that cinema is still the preferred platform to watch new movie releases – premium first run content. Aside from being one of the fastest growing regions in the world, it is also one of the youngest, with over 50% of the region’s population under the age of 25 years. The younger generation tends to spend more on watching movies at the cinema, and in years to come, it will be this segment of GCC ‘s population that will drive the region’s cinema industry to new heights, allowing it to capture a larger share of the global box office.
With a mega line-up of blockbuster releases – such as Captain Marvel, Avengers: Endgame, Lion King, X-Men, Fast and the Furious, Toy Story 4 andStar Wars (to name a few), 2019 is predicted to be another record-breaking year – most likely attracting larger audiences between the ages of 16-34 years.
Motivate Val Morgan offers advertisers a regional cinema circuit – spanning across UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait, and has the expertise to strategically plan a marketing campaign to engage cinemagoers at every stage of the cinema experience.
Find out more on our offerings – onscreen, offscreen and cinevations, and contact us to bring your brand to life on the big screen.
Source:Arab Health and Khaleej Times
With less than two weeks to go for the biggest creative communications event in the MENA region, here are the latest updates from the desks of Dubai Lynx.
This year’s festival (10th to 13th March 2019 at Madinat Jumeirah), will be a focused two-day event dedicated to inspiration and insight, followed by an awards show. The event guarantees to bring top creatives, the world’s best brands, fledging start-ups and everyone in between under one roof, to learn, network and celebrate creativity in communications.
Choose your perfect pass for 2019
Meet the world’s biggest brands, agencies, media owners and consultancies at Dubai Lynx. Find the right option for you and secure your place at the Festival in 2019.
Compare all passes
Spotlight on Saudi Arabia
Image credits: Kingdom Centre
The opportunity for growth in KSA is clear. Creativity will be the differentiator for brands looking to win in this market. In 2019, the Festival will dedicate a full day to focus on Saudi Arabia. Powered by STC, the tailored programme brings together a diverse selection of speakers. Hear from content creators, creative agencies, TV stars, media platforms, the Ministry of Health and more, on what the landscape looks like today.
Topics that will be covered as part of this programme include:
Find out how to keep up with a nation that doesn’t stop evolving.
Learn how to plan for social impact with strategic creativity.
Hear what Saudi’s next generation really want from tomorrow.
Discover more about culture in KSA from the content makers influencing it.
Don’t miss out.
Dubai Lynx 2019 – Toolkit
We don’t need to tell you that attending the Festival is essential. However, we do understand how difficult it is to make your case to the budget-holder – quite possibly your BOSS.
Therefore, the team at Dubai Lynx have put together a toolkit to help you out. It’s a handy set of resources – including a guide to how the Festival offers great ROI and a ready-to-send cover letter – designed to help you frame the conversation. You’ll be able to make an argument so compelling, they’ll simply have to say ‘YES’.
Get the toolkit
Dubai Lynx 2019 will champion diversity
Image credits: Odyssey
Discover the programme of onstage content, sessions giving women a stage to thrive, initiatives spotlighting the next generation of female talent, and much more.
Discover what it means to create real cultural impact.
Understand subconscious bias with an interactive workshop.
Find out how to be a female leader at our Meet Up.
Spotlight on the Industry’s Bravest Brands
Image credits: The Drum
This year’s festival will welcome some of the world’s boldest brands. Witness CMOs and brand leaders on stage, sharing behind-the-scenes insight – on leadership, creating compelling content and building innovative campaigns. Also expect an exciting programme of panels, informal sessions and competitions hosted by some of the industry’s biggest names.
Get inside Amazon’s creative hub.
Brand Breakfasts with Euronews | Monday 11, 9:45AM at the Discover Stage
Have breakfast with Euronews.
The Strange Power of Movement Marketing | Monday 11, 16:30 at Transformation Stage
Discover the power of movement marketing with Mahindra Group and Emirates Airline.
Learn why emotions matter most with Fatafeat and Mayar Foods.
Tell Us a Secret – The Human Side of Leadership
Explore the human side of leadership with General Motors and The Marketing Society.
For those of you who haven’t attended Dubai Lynx in the past, check out the highlights from 2018 to see why this is a ‘must-attend’ event:
Visit Dubai Lynx for more information.
Source: Dubai Lynx
Motivate Val Morgan has signed an exclusive advertising sales partnership with AMC Cinemas for their cinema locations across the Kingdom of Saudi Arabia.
AMC, a global leader in entertainment, opened the first cinema in Saudi Arabia in April 2018 at King Abdullah Financial District (KAFD) in Riyadh. Globally AMC’s brands include Odeon Cinemas, UCI Cinemas and Nordic Cinema.
Over the next five years, AMC plans to open 50 cinemas in cities all across Saudi Arabia, expanding to a total north of 75 locations throughout the kingdom by 2030.
“This is a game-changing initiative within the regional entertainment space,” said Ian Fairservice, Managing Partner of Motivate Media Group. “Expanding into Saudi Arabia remains one of our key business objectives and fulfils our long-held belief in the value of key strategic partnerships.”
Additionally, as part of Saudi Arabia’s Vision 2030, Motivate Val Morgan will support AMC in the education and training of young Saudi Nationals through a special internship programme, including sponsoring their attendance at the Dubai Lynx Festival of creativity each year, which brings together top creatives and the world’s best brands.
For more information on AMC Cinemas, please visit their website and contact us for cinema advertising opportunities at this location.
On Monday 28th January 2019, VOX Cinemas opened its doors to the very first cinema in Jeddah at Red Sea Mall.
The multiplex, with a seating capacity of over 1,400 seats, features 12 screens in total and includes Saudi Arabia’s largest IMAX viewing experience, three Gold Class screens and a Kids screen.
Cameron Mitchell, CEO of Majid Al Futtaim Cinemas, said Saudi Arabia has the capacity for high audience numbers.
Speaking at the opening ceremony at Red Sea Mall, Mitchell stated: “If you look at Dubai we have some 15 million customers there per annum. On the short-term goal in Saudi Arabia we are expecting the market to reach about 30 million customers.”
Research from PwC Middle East in November 2018 estimated that that total cinema revenue in Saudi Arabia would reach $1.5 billion by 2030. The forecast was based on a projected 2030 population of 39.5 million, and 6.6 screens per 100,000 people.
Last year, VOX Cinemas announced it would be investing $533 million to open 600 theaters in the next five years.
“Some 95 percent of our employees here are from Saudi Arabia. In any country where we operate cinemas, we localize the team. We have an Egyptian team in Egypt and a Lebanese team in Lebanon and of course Saudis in Saudi Arabia,” said Mitchell.
“We expect the cinemas in the Red Sea Mall to be showing…a mix of films, probably about 300 films per year with at least six new movies every single week. It will take a while for us to have enough cinemas for everyone to get to go to the cinema whenever they want to.
“In my opinion, the cinema is a good place for families to spend time together in a social environment, especially in hot summer days, when outdoor activities are limited.”
The new multiplex in Jeddah will offer cinema enthusiasts the opportunity to watch some of the world’s biggest blockbuster movies, and according to Mitchell, there would be no issues in relation to gender segregation as there are cinemas for families and separate ones for bachelors.
Here’s the walk-through video of VOX Cinemas – Red Sea Mall:
And a glimpse of the opening ceremony of VOX Cinemas – Red Sea Mall:
تم افتتاح ڤوكس سينما، أول سينما في جدة!
شكراً لضيوفنا الكرام الذين حضروا حفل افتتاح ڤوكس سينما #رد_سي_مول. تم افتتاح أول سينما في جدة ونحن متشوقون لخدمتكم جميعاً ابتداءً من اليوم! أضخم الأفلام وأفضل التجارب في انتظاركم في ڤوكس سينما، رد سي مول. احجزوا تذاكركم عبر https://voxcinemas.info/2ScvAh4 #ڤوكس_سينما_السعودية #ڤوكس_جدةThank you to our esteemed guests who attended the grand opening of VOX Cinemas, Red Sea Mall, and those who tuned in! The first cinema in Jeddah awaits you with the biggest blockbusters and amazing experiences. Book your tickets now at https://voxcinemas.info/2ScvAh4 Jeddah
Posted by VOX Cinemas KSA ڤوكس سينما السعودية on Tuesday, 29 January 2019
VOX Cinemas- Riyadh Park Mall has been operational since May 2018, and Motivate Val Morgan is the official cinema advertising partner of VOX Cinemas at both locations in the Kingdom.
Contact us for more information on cinema advertising opportunities in KSA.
For more information on locations and movie timings, visit https://ksa.voxcinemas.com/
Related Articles:
VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall
Sources: Arab News and VOX Cinemas
