Motivate Val Morgan in partnership with Roxy Cinemas, hosted a Private Screening of Fast & Furious Presents: Hobbs & Shaw, for our distinguished clients and advertisers at Roxy Cinemas – The Beach (JBR) on Tuesday 6th August 2019.
With an attendance of over 70 invitees – a mix of agency and direct clients (and their family members), below are some images from the event:
We would like to take this opportunity to thank Roxy Cinemas for helping us organize and execute this screening – making it yet another memorable one!
Finally, a big thank you out to our invitees who attended.
Stay tuned for more updates on future ‘Private Screenings’ by Motivate Val Morgan.
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MVM | Avengers: Endgame | Screening | Roxy Cinemas – City Walk
MVM | MI6 | Screening | VOX Cinemas – The Avenues Kuwait
Eid Al-Adha ( also known as the ‘feast of the sacrifice’) is just around the corner – Saturday 10 August to Tuesday 13 August.
Whether jet-setting to a new holiday destination or staying back to catch up on some rest and relaxation, we have almost a week to enjoy at our leisure.
For those of you who will be doing the latter, there’s plenty to catch at the cinema over the long weekend ahead.
From a human-dog friendship to a groom kidnapping and the fight for justice after sexual assault, here’s a list of movies releasing over Eid Al-Adha:
The Art of Racing in the Rain
Release Date: 08 August 2019
Starring: Amanda Seyfried, Milo Ventimiglia and Kevin Costner
Language: English
Genre: Comedy, Drama
Based on the best-selling novel by Garth Stein, The Art of Racing in the Rain is a heartfelt tale narrated by a witty and philosophical dog named Enzo (voiced by Kevin Costner). Through his bond with his owner, Denny Swift (Milo Ventimiglia), an aspiring Formula One race car driver, Enzo has gained tremendous insight into the human condition and understands that the techniques needed on the racetrack can also be used to successfully navigate the journey of life. The film follows Denny and the loves of his life – his wife, Eve (Amanda Seyfried), their young daughter Zoe (Ryan Kiera Armstrong), and ultimately, his true best friend, Enzo.
The Kitchen
Release Date: 08 August 2019
Starring: Elisabeth Moss, Melissa McCarthy and Tiffany Haddish
Language: English
Genre: Action, Crime, Drama
When gangster husbands wind up in prison in the 1970s, their wives take over their organization and become Hell’s Kitchen’s most powerful mobsters.
The Angry Birds Movie 2
Release Date: 08 August 2019
Starring: Josh Gad, Bill Hader, Jason Sudeikis and Leslie Jones
Language: English
Genre: Animation, Adventure, Comedy
The flightless angry birds and the scheming green piggies take their beef to the next level in The Angry Birds Movie 2! When a new threat emerges that puts both Bird and Pig Island in danger, Red (Jason Sudeikis), Chuck (Josh Gad), Bomb (Danny McBride), and Mighty Eagle (Peter Dinklage) recruit Chuck’s sister Silver (Rachel Bloom) and team up with pigs Leonard (Bill Hader), his assistant Courtney (Awkwafina), and techpig Garry (Sterling K. Brown) to forge an unsteady truce and form an unlikely superteam to save their homes. Directed by: Thurop Van Orman
Scary Stories to Tell in the Dark
Release Date: 08 August 2019
Starring: Zoe Margaret Colletti, Michael Garza and Gabriel Rush
Language: English
Genre: Horror, Mystery, Thriller
It’s l968 in America. Change is blowing in the wind…but seemingly far removed from the unrest in the cities is the small town of Mill Valley where for generations, the shadow of the Bellows family has loomed large. It is in their mansion on the edge of town that Sarah, a young girl with horrible secrets, turned her tortured life into a series of scary stories, written in a book that has transcended time stories that have a way of becoming all too real for a group of teenagers who discover Sarah’s terrifying home.
The Current War
Release Date: 08 August 2019
Starring: Tom Holland, Benedict Cumberbatch and Katherine Waterston
Language: English
Genre: Biography, Drama, History
The dramatic story of the cutthroat race between electricity titans Thomas Edison and George Westinghouse to determine whose electrical system would power the modern world.
Night Hunter
Release Date: 08 August 2019
Starring: Alexandra Daddario, Henry Cavill and Ben Kingsley
Language: English
Genre: Action, Thriller
A weathered Lieutenant, his police force, and a local vigilante are all caught up in a dangerous scheme involving a recently arrested, troubled man who’s linked to years of female abductions and murders.
The Boat
Release Date: 08 August 2019
Starring: Joe Azzopardi
Language: English
Genre: Thriller
A solo sailor is locked inside the head of a sailboat which is under steam on autopilot.
Jabriya Jodi
Release Date: 08 August 2019
Starring: Siddharth Malhotra, Parineeti Chopra and Aparshakti Khurana
Language: Hindi
Genre: Action, Comedy, Drama
Jabariya Jodi is a story of vindication and realisation of love between the bold & unapologetic Babli with the quintessential stud of Bihar, Abhay. Set in Bihar, it explores the unusual phenomenon of forced weddings with humorous undertones and comical events. It’s a love story that knows no bounds and which cannot be forced or arranged or bought with dowry.
Nerkonda Paarvai
Release Date: 08 August 2019
Starring: Shraddha Srinath, Ajith Kumar and Vidya Balan
Language: Tamil
Genre: Action, Drama, Thriller
When three young women are implicated in a crime, a retired lawyer steps forward to help them clear their names. Nerkonda Paarvai is an upcoming Indian Tamil-language thriller film, written and directed by H. Vinoth and produced by Boney Kapoor. It is a remake of the Hindi film Pink
Manmadhudu 2
Release Date: 09 August 2019
Starring: Nagarjuna Akkineni, Vennela Kishore
Language: Telugu
Genre: Comedy, Drama, Romance
Manmadhudu 2 movie is a sequel to blockbuster movie Manmadhudu and it is a romantic comedy entertainer directed by Rahul Ravindran and jointly produced Nagarjuna and Gemini Kiran under Manam Enterprises and Anandi Art Creations banners while Chaitan Bharadwaj scored music for this movie
Kalki
Release Date: 08 August 2019
Starring: Tovino Thomas, Samyuktha Menon and Shivajith Padmanabhan
Language: Malayalam
Genre: Crime
Tovino Thomas is all set to don the khaki and boots for his first “out-and-out mass role” in the movie Kalki. The movie revolves around the story of fearless Police officer who takes charge of a village to fight against a political party ruled by ruthless rowdy Amarnath. The Arrival of the new SI boosts the morale of the submissive police department & the people of village. The whole power dynamic in the village begins to change. In a series of events, the SI tries to dethrone Amarnath from his position by destroying his team. And here starts the tension between both of them. Finally the SI triumphs by uniting with the migrants, who were evacuated from the village by Amarnath. SI leaves town to find his next mission with the satisfaction of accomplishing his mission. Watch how SI fights Amarnath and his evil activities..
Margamkali
Release Date: 08 August 2019
Starring: Namitha Pramod, Bibin George
Language: Malayalam
Genre: Comedy, Romance
Margamkali is a romantic comedy starring Sachithanandan (Bibin George) in the lead who has an innate talent to write beautiful love letters. Women swoon for his letters despite his average physical appearance. His love letters end up being read by the lead actress Urmila (Namitha Pramod) and the interesting turn of events form the rest of the story.
Thanneermathan Dinangal
Release Date: 08 August 2019
Starring: Vineeth Sreenivasan, Irshad ,, Mathew Thomas
Language: Malayalam
Genre: Comedy, Romance
Jaison (Mathew Thomas) is a higher secondary student, who initially gets admitted to the Humanities stream. But, he later switches to the Science batch and falls in love with his new classmate, Keerthi. He is annoyed with Keerthi’s admiration for their new Malayalam teacher Ravi Padmanabhan aka Ravi sir (Vineeth Sreenivasan). How Jaison wins Keerthy’s love forms the crux of the story.
Ambili
Release Date: 09 August 2019
Starring: Soubin Sahir, Naveen Nazim, Tanvi Ram
Language: Malayalam
Genre: Comedy
Ambili suffers from Down’s syndrome. The story traces Ambili’s outlook towards life and of challenges others surrounding him that face him on an everyday basis.
Party Hut Love
Release Date: 08 August 2019
Starring: Maya Ali, Sheheryar Munawar, Ahmed Ali Butt
Language: Urdu
Genre: Romance
Will a man who constantly runs away from relationships finally find the one who steals his heart forever?
Superstar
Release Date: 08 August 2019
Starring: Bilal Ashraf, Mahira Khan
Language: Urdu
Genre: Drama, Romance
Superstar is the story of two characters from different worlds as they journey to find the true meaning of the word ‘Superstar’. Noor a budding actress who wants to make it big in the film industry meets Sameer a celebrity with stardom. Together they learn the price of success and that sometimes to shine, you need the darkness. Starring Mahira Khan and Bilal Ashraf, this tale of love and romance shows that everyone has the right to dream.
Welad Rizk 2
Release Date: 08 August 2019
Starring: Nesreen Amin, Ahmed Dawood, Mohamed Mamdouh, Ahmed Ezz, Amr Youssef, Ahmed El Fishawy , Khaled El Sawy, Asser Yassine, Ghada Adel
Language: Arabic
Genre: Action, Crime, Comedy
The story takes place three years after the events of the first part,as the four brothers tried their best to keep the promise they took to stay away from the life of crime. But one event takes place that changes all that and makes them enter new worlds and puts them face to face with dangerous criminals.
Hello, Love, Goodbye
Release Date: 08 August 2019
Starring: Kathryn Bernardo, Alden Richards, Maymay Entrata
Language: Tagalog
Genre: Drama, Romance
In the bustling high of cramped Hong Kong, two OFWs are destined to change each other’s lives forever. JOY is a spunky poor millennial who works as a domestic helper in Hong Kong. While she excels in her job and enjoys the friendship of many other empowered domestic helpers, she plans to leave the city soon. Hong Kong is only her stopover. Determined to live a greater life far from her depraved childhood, Joy has big dreams of succeeding in Canada or wherever her dreams may take her. In her journey to achieving her goals, Joy meets Pinoy bartender ETHAN. Ethan is a sweetheart playboy already building a permanent life in Hong Kong. In a few years, he will officially become a resident in the city. After escaping responsibilities all his life, Ethan now wants to commit to a career and to his family (who also reside in Hong Kong). Joy and Ethan soon develop a friendship. The two become each other’s joy against the grime and grind of Hong Kong. So much so that when lonely nights come, they fully surrender to each other’s comfort. Still, they warn each other: this is just “for now”, we are not permanent. Nonetheless, as they overcome more and more problems in Hong Kong together, Joy and Ethan’s love deepens. They become each other’s savior—helping one another mend their lifelong wounds and realize their ambitions. They wonder, can their “for now” turn to forever? But what happens when Joy’s dreams take her away from Hong Kong? How can their love possibly survive?
Singham
Release Date: 08 August 2019
Starring: Sonam Bajwa, Kartar Cheema
Language: Punjabi
Genre: Action, Drama
After taking charge as the DSP of Singham Khurd, Dilsher Sikhon sets out to end the drug addiction among the youth of Punjab. This sets him against Bhuller, a vicious business tycoon with connections in high places.
Audiences – Don’t miss out on treating yourself to a few movies over Eid Al-Adha and have an entertainment filled long weekend!
Advertisers – In recent years, cinema admissions over the weekend of Eid Al-Adha are higher on comparison to some other weekends within a respective year. Contact us for cinema advertising opportunities alongside any of the movies above.
Sources: VOX Cinemas and Gulf Business
This year’s San Diego Comic-Con (SDCC) was the wildest year of the convention yet. Not only did we get trailers, casting news, and story details for some of our favorite and most highly anticipated movies, but this year marks the 50th anniversary of SDCC.
2019 was about looking back at how SDCC went from a small hotel basement gathering when it was first started in 1970, to becoming the Mecca of conventions today at over 130,000 annual attendance – must-see pop culture pilgrimage.
Here’s a roundup of the most important news, trailers, and exclusive footages that came out of SDCC 2019:
Avengers: Endgame – Marvel’s conclusion to the Infinity Saga, is now the highest grossing film of all time worldwide
Out of the way James Cameron! There’s a new box office topper in town!
Avengers: Endgame has now officially passed 2009’s Avatar to become the highest grossing film of all time, per a Deadline report. The film’s precise haul hasn’t been calculated just yet but as of Friday night, it stood at US$2,789.2 billion and needed just $500,000 in sales to pass James Cameron’s opus. Endgame is expected to have zoomed past that mark now.
Marvel Studios president Kevin Feige thanked fans during his SDCC 2019 appearance for breaking the record. Avengers: Endgame was re-released on June 28 with an added deleted scene and tribute to Stan Lee with pretty much the expressed purpose of beating this record. The film’s box office earnings had stagnated US$37 million short of Avatar and the re-release finally took it over the top.
Click here to read more
The Top 10 Highest Grossing Box Office Movies include:
Marvel Studios unveiled its Phase Four slate at SDCC 2019 and proved the future really is Marvel
Marvel Studios President Kevin Feige spent 90 minutes taking giddy fans from one impressive looking project to the next, it would be difficult to pinpoint the single most illuminating moment of the night. Was it the fact that the entire cast for next year’s Eternals was revealed and introduced on stage, including Angelina Jolie, or was it Mahershala Ali putting on a Blade hat? Could it be the unexpected revelation that Natalie Portman is returning to the Marvel Cinematic Universe as Thor, or simply that we’re getting a Thor 4 (now known as Thor: Love and Thunder)?
Upcoming Marvel movies releasing in cinema include:
Eternals – November 2020
Click here to read more on Eternals
Shang-Chi and the Legend of the Ten Rings – February 2021
Click here to read more on Shang-Chi and the Legend of the Ten Rings
Doctor Strange in the Multiverse of Madness – May 2021
Click here to read more on Doctor Strange in the Multiverse of Madness
Thor: Love and Thunder – November 2021
Click here to read more on Thor: Love and Thunder
Black Widow – May 2020
Click here for more information on Black Widow
Blade – TBC
Click here for more information on the Blade reboot
New Fantastic Four and X-Men Movies Confirmed by Marvel
At Marvel’s big Hall H panel at SDCC 2019, Marvel Studios boss Kevin Feige gave us our first real tease of what’s next for the Fantastic Four and the X-Men. Yes, those movies are coming!
After dumping a metric ton of Marvel movie and TV news at the convention, Feige summed up the panel with this: “There’s a lot of other stuff we didn’t get the chance to talk about today. We didn’t even get to mention that we’re making Black Panther 2. We didn’t mention Guardians of the Galaxy 3 [is coming]. We didn’t have time to talk about Captain Marvel 2. I didn’t even have time to talk about the Fantastic Four. And there’s no time left to talk about mutants. But you know what, all that stuff’s been rumored. You’ve heard the rumors.”
It’s great to hear that Black Panther 2, Guardians 3, and Captain Marvel 2 are also on the way. While they might be a little way off from release, they’re definitely coming!
Click here to read more
21 Bridges: New Trailer Arrives at SDCC
Black Panther star Chadwick Boseman is about to take a break from the majesty of Wakanda to head over to the Big Apple as the star and producer for STXfilms’ action-thriller 21 Bridges. Boseman will be joined by familiar Marvel Cinematic Universe personnel in the creative department.
21 Bridges will star Boseman as a disgraced NYPD detective. When his character is thrust into a citywide manhunt for a cop killer, he is given a chance at redemption. Additionally, Boseman’s writing and producing partner, Logan Coles, and, notably, Avengers: Endgame directors Joe and Anthony Russo will serve as producers on the film. Sienna Miller, Taylor Kitsch and J.K. Simmons will co-star.
A new 21 Bridges trailer premiered at SDCC 2019! Watch it below:
21 Bridges releases in cinema on 26th September 2019.
Click here to read more
Battle of the Planets Movie Revealed by Russo Brothers at SDCC 2019
The Russo Brothers (who recently brought us Avengers: Endgame) have acquired the rights to produce a film adaptation of Battle of the Planets – an adaptation of the ’70s sci-fi series, Battle of the Planets.
For those who don’t know, Battle of the Planets was the American adaptation of an anime series known in Japan as Science Ninja Team Gatchaman. It tells the story of the G-Force; a group of five youngsters who are tasked with protecting Earth from galactic threats. It’s notable for its bright animation style, martial arts combat, big space battles (complete with elaborate ships), and colorful cast of characters.
It seems to be that the series was a favorite of Joe Russo, and one of the advantages to the success of the Russo Brother’s movies is that they can pretty much work on whatever passion projects they want for the foreseeable future.
Click here to read more
Tom Cruise will re-enter the highway to the danger zone in Top Gun: Maverick in 2020
Top Gun 2, which will be known as Top Gun: Maverick, is officially happening over at Paramount with Tom Cruise leading the way. Joseph Kosinski, who previously worked with Cruise on 2013’s Oblivion, a visually stylish sci-fi film where Cruise works on a seemingly abandoned Earth, is set to direct.
Top Gun was one of the biggest box office and pop culture landmarks of the 1980s. Released in ’86 at the height of Morning in America jingoism, it starred Tom Cruise as Maverick, a hot shot Naval fighter pilot who doesn’t play by your rules, man! When he wasn’t showboating in the sky, he was romancing Kelly McGillis’ Charlie in the evenings, and crooning the Righteous Brothers alongside Anthony Edwards’ Goose. There was even time for a pickup game of shirtless, always-flexing volleyball against Val Kilmer’s Iceman.
Check out the trailer below:
Click here to read more
It Chapter Two: New Trailer Arrives at SDCC
The new film adaptation of Stephen King’s It, as you may already know, has been split into two films. The first, which tells the story of the Losers’ Club when they were kids, has arrived to rave reviews and record-breaking box office numbers. Andres Muschietti directed It, and he’s on board for the second film, too.
It Chapter Two requires a whole new cast since the story focuses on the adult Losers, but there’s a chance will still see the little Losers’ Club in the sequel at some point. Here’s everything else we know about Pennywise’s return…
It Chapter 2 releases in cinema on 5th September 2019.
Click here to read more
For more information on SDCC 2019, visit Den of Geek.
Sources: Den of Geek and YouTube
The possibility of travelling to the moon had long invigorated the dreams of storytellers.
On July 16th 1969 (50 year ago), Apollo 11 carrying three astronauts: Neil Armstrong, Buzz Aldrin and Michael Collins began its flight to the moon. The historic journey to the moon – which made fantasy real, opened a new frontier for Hollywood films. It was a giant leap not just for mankind, but for filmmakers alike.
With the landing on the moon invigorating the dreams of storytellers, many of the foremost filmmakers (then coming of age) turned to space. George Lucas debuted Star Wars in 1977, the same year Steven Spielberg released Close Encounters of the Third Kind, followed by Ridley Scott’s Alien two years later.
Since then there have been numerous space themed Hollywood movies that has done relatively well at worldwide box office:
Star Wars franchise – US$9,307,186,202
Star Trek franchise – US$2,267,036,257
Avatar (2009) – US$2,789,705,275
Gravity (2013) – US$693,698,673
Interstellar (2014) – US$666,379,375
The Martian (2015) – US$655,271,443
First Man (2018) – US$105,212,037
Fun Fact – After The Martian, NASA had one of the largest recruiting application pools that they’ve ever had for the astronaut programme.
Upcoming Hollywood space movies in 2019 include:
Ad Astra
Release Date – 19th September 2019
Director – James Gray
Starring – Brad Pitt, Liv Tyler, Donald Sutherland and Tommy Lee Jones
Star Wars: The Rise of Skywalker
Release Date – 19th December 2019
Director – J.J. Abrams
Starring – Daisy Ridley, Mark Hamill, Adam Driver and Lupita Nyong’o
Bollywood joins this epic journey with the release of its first space movie this year – coinciding with the 73rd Independence Day of India:
Mission Mangal (Hindi)
Release Date – 15th August 2019
Director – Jagan Shakti
Starring – Akshay Kumar, Sonakshi Sinha, Taapsee Pannu and Vidya Balan
For us audiences, we go to the movies to escape our personal disappointments, dramas and emotional dissonances suddenly seem far more distant and diffused, and you can’t get any farther away than deep in space. It’s that dreamlike, otherworldly, heavenly, uncanny feeling that makes us gravitate toward space-themed screens, again and again.
For advertisers, here’s your chance to target Adventure, Drama, Sci-Fi, Fantasy and space-loving audiences over Q3 and Q4 2019. Contact us for cinema advertising opportunities alongside these movies.
Sources: Gulf News, Space.com, The Numbers, IMDB and YouTube
VOX Cinemas launched its sixth location in KSA at West Avenue Mall Dammam on Thursday 27th June 2019.
The cinema features 6 screens with a total seating capacity of 911 seats and includes VOX MAX and Kids experiences.
VOX MAX brings to the table new spacious seats with armrest, side table, and extra legroom, crisp, bright and 100% digital imagery with Laser projection, and Dolby Atmos – the best in cinema surround sound technology.
VOX Kids offers little cinemagoers an unmatched expansive experience where their imagination can run wild with the first-ever and only cinema concept designed especially for young viewers.
Image Credits – eyeofdubai.ae
Image Credits – RiyadhConnect
Mohamed Al Hashemi, Country Manager at Majid Al Futtaim Ventures in Saudi Arabia, said: “We seek to be close to our customers, enhance their quality entertainment, and enable them to test the finest cinematic experience near their homes.”
“Knowing we are the pioneer cinema operators in the region (Saudi Arabia’s Eastern Province), we feverously anticipate serving movie lovers at VOX Cinemas, West Avenue Mall Dammam,” he added.
With the launch of this new location, VOX Cinemas presently operates a whopping 53 screens across 6 cinema locations in Riyadh, Jeddah and Dammam.
VOX cinemas is also expected to open four more cinemas in 2019, including one in the Kingdom’s North-West Tabuk province.
As the exclusive cinemas advertising partner across the region, we at Motivate Val Morgan would like to congratulate VOX Cinemas on the opening of West Avenue Mall Dammam, and warmly welcome this new location to our circuit in Saudi Arabia.
Contact us for more information on cinema advertising in KSA.
For more information on locations and movie timings, visit https://ksa.voxcinemas.com/
Related Articles:
VOX Cinemas Opens Fifth Location in KSA at Kingdom Centre
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VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall
Source: Asharq Al-Awsat
The Indian Titans – Akshay Kumar’s Mission Mangal, Saaho featuring Prabhas and John Abraham’s Batla House, will battle it out at box office when they release in cinema on 15th August 2019 – a special day for all Indian nationals as the date also marks the 73rd Independence Day of India. The release date of the three blockbusters also happens to fall on the weekend of Eid al-Adha – a weekend guaranteed to user in large cinema audiences.
From, fairytales to blockbusters, ‘the rule of three’ principle suggests things that come in threes are inherently more humorous, satisfying and effective than any other number of things.
With that being said, here’s a quick look at the three Indian Mega Blockbusters releasing on Indian Independence Day:
Mission Mangal (Hinid)
Saaho (Telugu, Tamil, Hindi)
Batla House (Hindi)
Here’s your chance to reach large Asian audiences over the Indian Independence Day weekend.
Don’t miss out on availing our special Indian Independence Day 2019 offer!
Contact us for more information on advertising alongside these blockbusters.
Lodha Group – India’s premier real estate developer with a wide range of commercial and residential properties, booked a sampling activity at VOX Cinemas – City Centre Deira, (No. 1 cinema for targeting Asian audiences in the UAE) over one of the busiest weekends – EID weekend (5th – 7th June 2019).
The sampling activity was conducted in the concourse area and inside select cinema screens at VOX Cinemas – City Centre Deira.
The blockbusters that released over the EID weekend included: Bharat (Hindi), John Wick: Chapter 3 – Parabellum, X-Men: Dark Phoenix, The Secret Life of Pets 2, Rashid & Rajab (Arabic), The Hustle, Virus (Malayalam) and Kolaigaran (Tamil).
A repeat client of Motivate Val Morgan, Lodha previously booked a foyer stand with promoters for one of their most prominent projects – Palava (India’s fastest growing city), at the same VOX location over the EID weekend in 2017.
Contact a member of our sales team to know more on how off-screen cinema advertising could help your brand move closer to its target audience.
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Lodha Properties Opts for Off Screen Cinema Advertising this EID
Latest Cinema Campaigns at VOX Cinemas – City Centre Bahrain
Kibsons International Cinema Campaign 2019
Landmark Group | Pillar Branding | VOX Cinemas – Mall of Egypt
Carriage | Cinema Brand Activation | VOX Cinemas – Mall of the Emirates
NESCAFÉ 3 in 1 Ice | Cinema Activation | Reel Cinemas
Narciso Rodriguez | Rouge | Luxury Cinema Campaign
WARC recently launched a new white paper ‘Anatomy of Effectiveness’ at the Cannes Lions International Festival of Creativity 2019
The white paper for brand marketers and advertising agencies alike, highlights five key priorities for brands seeking greater impact:
The report highlights that every element involves trade-offs and hard decisions on where to invest, and that insights and creative thinking are required to bring it all to life. But, it’s here that brands will drive better customer engagement.
It also looks at what is changing in a fast-moving industry, featuring expert comment from the likes of Les Binet, Peter Field and Jenni Romaniuk of the Ehrenberg-Bass Institute.
A key takeaways from the section ‘Plan for reach’; which Motivate Val Morgan continues to emphasize when in talks with clients, is the fact that multi-channel integrated campaigns are more effective than single-channel campaigns, particularly when they work together to increase reach.
One way to go about this would be to have longer-form ads in quality media placements such as cinema to build brand awareness, while shorter-form ads online and on TV for activations and promotions.
As per the white paper by WARC, a 2016 study conducted for the Advertising Research Foundation found that investing in cross-platform campaigns delivers a significantly higher ROI. Specifically, going from one platform to two increases marketing ROI by 19%.
Click here to download the white paper and learn how your brand could increase marketing effectiveness.
With an amazing line-up of blockbusters ahead: Fast & Furious Presents: Hobbs & Shaw (August), Once Upon a Time … in Hollywood (August), Mission Mangal (August), Saaho (August), IT Chapter Two (September), Rambo: Last Blood (September), The Joker (October), Gemini Man (October), Terminator: Dark Fate (October), War (October), Doctor Sleep (November), Frozen 2 (November), Jumanji: The Next Level (December); Star Wars: The Rise of Skywalker (December), Bramastra (December), Dabangg 3 (December) and much more, contact us to make cinema an integral part of your media plan.
Sources: WARC and Cannes Lions
A big congratulations out to the winners of the MVM Spider-Man Challenge: Mohamed Refaat and Swati Kapoor.
Having successfully spotted the 5 difference between the two Spider-Man images, Mohamed and Swati won 2 x VOX Cinemas movie passes (each) to watch Spider-Man: Far From Home or any other movie of their preference.
Here are the 5 differences in the two images:
Thank you to all who participated and stay tuned for more competitions in the months ahead!
The 66th Cannes Lions International Festival of Creativity drew to a close on 21 June 2019, with Impact BBDO Dubai winning UAE 7 Lions – the region’s first Grand Prix and 6 Bronze Lions.
Of the 1,252 entries from 62 countries competing in the Print & Publishing Lions category (Communication Track) where 32 Lions were awarded – 1 Grand Prix, 6 Gold, 7 Silver and 18 Bronze Lions, Impact BBDO Dubai snatched the Grand Prix for ‘The Blank Edition’, which saw the agency work with leading Arabic-language daily newspaper An-Nahar to print an entirely blank edition – calling on Lebanese citizens to use the space to send a message to the stalled government.
On UAE winning the ‘Top Award’ and taking home the Grand Prix in this category at the Festival’s opening Awards Show, Jury president, Olivier Altmann, CEO and Chief Creative Officer, Altmann + Pacreau, France, said: “We are very happy to award the Grand Prix to a piece of work that celebrates creativity and journalism.”
After the release of the completely blank edition, the newspaper’s editor-in-chief encouraged citizens to use it to write their own headlines and send messages to politicians, over social media.
Altmann said the bold campaign – and political message – led to an easy jury decision.
“It was really unanimous – a good surprise. It took us about five seconds to award the Grand Prix,” he said.
“For us, it was the perfect demonstration that print creativity can do a lot for print media itself, for print journalism. We thought it was really bold to award a Grand Prix to a white piece of paper that people could fill. It’s almost an interactive tool for real life.”
Image Credits: Getty Images, Cannes Lions 2019
Impact BBDO Dubai also won 6 Bronze Lions across Health & Wellness, Industry Craft, Brand Experiences & Activation and Media categories for: ‘The Toxic Flag’ (Waste Management Coalition), ‘The Zero Tolerance Ribbon’ (28 Too Many) and ‘The Black Edition’ (An-Nahar).
Commenting on the Grand Prix win, Paul Shearer, Chief Creative Officer at Impact BBDO MENA, added: “Bringing home the first Grand Prix Lion for not only the UAE but also the region is of course an incredible honor.”
Shearer said he personally hopes that this win will spur on everyone in the business around MENA.
“There is so much talent and esteemed agencies around that this should be just another step on the regions maturity. I also think some of the other work from the region was unlucky not to win at Cannes, as there was some great work there.”
“I would like to thank Cannes Lions for their continued support with Lynx. Without this I fear we would have never achieved Grand Prix level. Lastly, I would like to thank our Chief Executive Officer, Dani Richa, who’s creative eye makes our work so much better,” said Shearer.
Ali Rez, Regional ECD Middle East & Pakistan at Impact BBDO – who was also a Glass Jury member at Cannes Lions 2019, said: “ In what seemed a year featuring very tough juries, it is even sweeter that Impact BBDO managed to bring home such a large haul of Lions: 13 spread across three offices – UAE, Pakistan and Lebanon, and more than 50 shortlists across almost a dozen categories.”
“The Glass jury was an incredible learning experience featuring some of the sharpest minds in the business – it was an absolute honor to be part of such an important jury. We saw solutions from around the globe tackling a number of issues related to gender inequality: financial inequality, stereotyping, health, violence, even technology-related.”
“A trend that emerged this year was that awareness as a goal is simply not enough anymore, and that action is the need of the day,” he added.
Tres Colacion, Creative Director, Impact BBDO Dubai – who played an instrumental role in campaign creation for An-Nahar, said: “The Blank Edition was a very special project for us. We set to change a national conversation through the power of creatively, the ultimate test. We talk a lot about game “changing ideas” and “culture busting”, but there are very few instances that these opportunities truly present themselves. When they do, you absolutely need to take them and meet them with the kind of ideas that will truly resonate with people.”
The Blank Edition team did just that and I’m incredibly proud to have our work recognized at the highest level. To win a Grand Prix, let alone the first in the region, is the highest honor,” he added.
Check out case study for ‘The Black Edition’:
As the official representative of the Cannes Lions International Festival of Creativity in UAE, Motivate Media Group and Motivate Val Morgan would like to congratulate Impact BBDO Dubai on doing UAE proud by winning 7 Lions – including the most prestigious of them all!
Sources: Cannes Lions 2019, Campaign Middle East, Adweek and PRWEEK
