The newly launched platform has the capability to offer data and insight driven audience based cinema buying across Motivate Val Morgan’s network of cinemas in the Middle East.
Motivate Val Morgan, the leading cinema advertising company in the Middle East has launched a dedicated platform – CinePlan and CineMeasure, through which advertisers can plan and measure their cinema campaigns with ease.
CinePlan is a tool that can be utilized to build a cinema media plan based on advertiser requirements, and offers two routes: By Admission and By Package. The By Package route presents advertisers with the option to book existing pre-designed packages sold by Motivate Val Morgan, while the By Admission route is a new extension to the existing bouquet of cinema advertising offerings, where advertisers can define their advertising reach at cinema locations of preference.
CineMeasure is a post campaign measurement tool that works seamlessly with CinePlan to analyze and report admission data for an executed campaign.
Ian Fairservice, Managing Partner, Motivate Media Group, said, “As the region’s leading cinema advertising company, with over twenty-three years of regional experience, we are committed to constantly improve and innovate our offerings. The launch of CinePlan and CineMeasure marks a significant milestone for Motivate Val Morgan, as it establishes a first-to-market platform through a self-service model, a major focus for the company as we look to empower advertisers and provide autonomous cinema planning and measurement.”
The platform will add exceptional value for advertisers as it has the capability to offer data and insight driven audience-based buying across Motivate Val Morgan’s network of cinemas in the region, improving accountability and transparency to address concerns on cinema audience measurement, a byproduct of the pandemic.
Avinash Udeshi, Chief Operating Officer, Motivate Val Morgan commented, “While being a market leader, we have always had a consultative approach in terms of buying and delivering on campaign objectives. Through this platform, we will offer the same total flexibility and convenience to advertisers and agency planners, with admission data from the cinema box office. Thus, cinema advertising can now be further planned, bought, and measured through a simple yet comprehensive dashboard. The system has the capability to buy audience by numbers, demography, and income groups, right down to a granular level of an individual screen at a particular location.”
Advertisers can leverage CinePlan and CineMeasure to connect the dots between ad exposure and a campaign’s outcome.
Promo/Launch Video:
Visit: Motivate Val Morgan to start planning your cinema advertising campaign.
Muvi Park Avenue – Riyadh is the latest addition to the operator’s extensive cinema network in the kingdom.
Saudi homegrown cinema brand Muvi Cinemas opened its twenty-first location at Park Avenue Mall, Riyadh on 28 April 2022.
The 10 screens cinema with a total of 1,277 seats also features a ScreenX and an Xperience screen, and it is the eighth cinema by the operator in Riyadh city.
The cinema is part of the newly opened outdoor mall in the city – Park Avenue, which offers a variety of entertainment and shopping options, restaurants, cafes and children’s amusement parks for the entire family to enjoy and experience.
Muvi Cinemas presently operates 205 screens across 21 locations in 9 cities of Saudi Arabia.
Contact a member of our sales team for cinema advertising opportunities at Muvi – Park Avenue – Riyadh.
Source: Muvi Cinemas
Cinema ad spend in the U.S is expected to grow by 168% in 2022.
The advertising industry was one of the most affected by the pandemic. 2021 however, witnessed a rapid bounce back, with most mediums reaching a record high and surpassing pre-pandemic levels.
In a recent study, Magna Advertising forecasted U.S. ad spend in 2022 for each medium, and while most mediums are expected to grow less in 2022 – a result of the doom-and-gloom narrative surrounding the ad market owing to the impending recession, ad spend on cinema is expected to increase by 168%.
Due to a disappointing first half in 2021, full-year ad sales amounted to just 24% of pre-COVID levels, however it is projected that cinema advertising will enjoy its first quasi-normal year since 2019, with audience admissions already witnessing a boost with the release of The Batman, Doctor Strange in the Multiverse of Madness and Top Gun: Maverick, and a large slate of blockbusters set to release over Q3 and Q4 2022: Jurassic World Dominion, Thor: Love and Thunder, Black Panther: Wakanda Forever, Black Adam and Avatar: The Way of Water.
As movie attendance is on the rise, marketers in both the U.S and globally are also looking at the ‘attention’ aspect cinema affords advertisers. Recent research by Amplified Intelligence reveals that cinema scores 80% ‘active’ attention and 20% ‘passive attention’ with zero wastage and no decay – the highest statistic thus far for active attention in a market of 30-40% attention average.
Sources: Magna Global, Variety and Mi3
Muvi Boulevard Riyadh City is the largest cinema in Saudi Arabia, and the biggest in the world by seating capacity.
Saudi homegrown cinema brand Muvi Cinemas opened the Kingdom’s largest cinema at Boulevard Riyadh City on 02 March, 2022.
The cinema boasts a total of 25 screens and features a variety of unique concepts.
For VIP experiences, the cinema offers four luxury Muvi Suites and four Muvi Boutique auditoriums – theatres with a theme of a city or popular place such as London, Beverly Hills and Hollywood.
Two Muvi Junior screens are available for children aged three to twelve years with a party room attached to celebrate special occasions.
Muvi Boulevard Riyadh City is also home to a 4DX and Xperience screen powered by CGS for an immersive cinema experience.
The official launch of Muvi Cinemas’ newest and largest venue was held in conjunction with the grand premiere of ‘The Batman’. Sultan Al Hokair, founder and Chief Executive Officer at Muvi Cinemas, said, “The launch of our newest Muvi Cinema at Riyadh Boulevard City was a great moment for both the Muvi brand and film lovers alike. As the largest movie theatre in Saudi Arabia, our customers will experience best-in-class entertainment while enjoying the latest cinematic technologies.”
The opening ceremony of the cinema and screening of ‘The Batman’ were attended by a distinguished list of guests and industry officials.
Muvi Cinemas presently operates 195 screens across 20 locations in 9 cities of Saudi Arabia.
Contact a member of our sales team for cinema advertising opportunities at Muvi – Boulevard Riyadh City.
Source: Muvi Cinemas
Nissan Egypt in partnership with VOX Cinemas Egypt and Warner Bros., sponsored an early premiere of ‘The Batman’ to support the launch of the limited-edition Juke Kiiro.
The premiere took place on 01 March, 2022 at VOX Cinemas – City Centre Almaza, one day prior the blockbuster’s much-anticipated release. The premiere was attended by several individuals from various Industries, as well as five lucky winners of the Nissan social media competition. The Juke Kiiro brand was on display on the Cairo Tower at the same time as the premiere, sharing the spotlight with both ‘The Batman’ and VOX Cinemas.
‘The Batman’, starring Robert Pattinson, Zoe Kravitz, Jeffery Wright, and Paul Dano, has surpassed $598 million at the global box office (Box Office Mojo), making it Warner Bros.’ biggest hit since Joaquin Phoenix’s Joker in 2019.
Watch our Sizzle Reel for the upcoming list of blockbusters and contact us to display your brand in cinema.
Muvi Boutique – Tala Mall in Riyadh is the first of its kind to open in Saudi Arabia, as part the roll-out in the Kingdom by the cinema exhibitor
Saudi Arabia’s first homegrown cinema brand Muvi Cinemas opened the county’s first boutique cinema in Riyadh on 25 November 2021.
The compact boutique-themed-cinema offers four screens with a total of 383 seats.
In keeping with other Muvi Cinemas locations, Muvi Boutique – Tala Mall centered around the theme of urban downtown, with a design by Chapman and Taylor from the UK. The state-of-the-art cinema is designed to create an experience that takes patrons on a new cinematic journey.
The cinema is part of Tala Mall located on the King Abdul Aziz Road, Riyadh, which is home to a variety of retail outlets, supermarkets, restaurants, and a Kid’s zone.
Together with the opening of Boulevard Riyadh (in December 2021), Muvi Cinemas presently operates 195 screens across 20 locations in 9 cities across Saudi Arabia.
*More information on Boulevard Riyadh to follow
Contact a member of our sales team for cinema advertising opportunities at Muvi Boutique – Tala Mall
Muvi Cinemas – Al-Yasmin Mall, Jeddah is fifth location by the operator in Jeddah.
Muvi Cinemas opened its twentieth location at Jeddah’s Al-Yasmin Mall on 20thJanuary 2022, extending the homegrown cinema chain’s network.
The latest cinema boasts 9 Screens with a total of 1,339 seats and features an Xperience screen for large screen cinema experience.
The 60,000 sq m, Yasmin Mall is an upbeat family friendly shopping mall and is home for 210 retail outlets and has a variety of entertainment and leisure options.
Together with the openings of muvi Boutique – Tala Mall and Boulevard Riyadh (which opened in December 2021), Muvi Cinemas presently operates 174 screens across 20 locations in 9 cities across Saudi Arabia.
*More information on muvi Boutique – Tala Mall (Riyadh), Boulevard Riyadh (Riyadh) to follow soon.
Contact a member of our sales team for cinema advertising opportunities on the screens of Muvi Cinemas – Al-Yasmin Mall.
Sources : Muvi, Saudi Gazzette
Saudi Tourism recently booked two off screen cinema advertising campaigns – through PHD, across the Motivate Val Morgan regional circuit.
The first wave of the campaign commenced in December 2021 across multiple VOX Cinema locations in UAE, Bahrain, Kuwait and Oman, and Reel Cinemas – The Dubai Mall in UAE. The second wave commenced in February 2022 across multiple Muvi, AMC and VOX cinema locations, and Cinépolis –Jameah Plaza in Saudi Arabia.
The campaign covered a variety of digital screens across the cinemas, which included digital pillars, hero screens, entrance lightboxes and main trailer screens.
Also check out the Saudi Tourism Authority on screen cinema ad booked through Motivate Val Morgan in 2021.
Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.
Contact us for more information on integrated cinema campaigns across our cinema circuit.
Muvi Cinemas opens the first ever movie theater in the city of Khamis Mushait in Saudi Arabia at Mujan Park – Khamis
Muvi Cinemas opened its newest location at Murjan Park in the city of Khamis Mushait – KSA, on 11January 2022.
The 9-screen cinema with a total of 1,368 seats also features a ScreenX and Xperience screen, and is the first ever theatre in the city of Khamis Mushait – a city in south-west Saudi Arabia, located east of Abha.
Similar to other locations operated by the exhibitor, Muvi Cinemas at Mujan Park – Khamis was designed by UK’s , and the mall the cinema is located in boasts a wide range of entertainment and shopping options, restaurants, and cafes for the entire family to enjoy and experience.
Together with the openings of muvi Boutique – Tala Mall and Boulevard Riyadh (which opened in December 2021) and Al-Yasmin Mall (which opened in January 2022), Muvi Cinemas presently operates 174 screens across 20 locations in 9 cities across Saudi Arabia.
*More information on muvi Boutique – Tala Mall (Riyadh), Boulevard Riyadh (Riyadh) and Al-Yasmin Mall (Jeddah) to follow soon.
Contact us for cinema advertising opportunities on the screens of first ever cinema in Khamis Mushait, KSA – Muvi Cinemas Mujan Park – Khamis.
See It Be It announces applications open for the 2022 programme
Five places are available for creative female talent to join the 2020/2021 cohort
This year’s See It Be It accelerator programme will take place at the Cannes Lions International Festival of Creativity from 20-24 June 2022
Cannes Lions has announced that applications are open for the 2022 See It Be It programme, which aims to support creative female talent from across the global industry and accelerate them into senior creative roles.
Five places are available for female industry talent, from across the world, to join the 15 women already selected for the 2020/21 cohort. Together, they will take part in a unique development experience at the Cannes Lions International Festival of Creativity in June, receiving an all-access Festival pass, travel to and from Cannes, and accommodation, courtesy of the Festival, the group will attend an exclusive programme of events, workshops and mentoring with some of the most respected leaders in the industry today. To date, over 100 women have taken part in See It Be It, and many alumni have progressed into leadership positions, won Lions awards and become Cannes Lions jurors.
The See It Be It Ambassador for 2022 will be Swati Bhattacharya, Chief Creative Officer, FCB India, who will guide the participants through the programme, alongside the See It Be It Chair: Madonna Badger, CCO and Founder, Badger & Winters.
Swati Bhattacharya commented: “The most important element of See It Be It, is bringing the brightest women together and supporting them to take the lead in their career, to shine brighter, and to own it. Peer mentorship is a delicate dance of lifting each other up to achieve more. Gender is part of us, but it doesn’t define us. Women can and must lead and the need for the See It Be It programme is greater now than it has ever been.”
Susie Walker, VP Awards and Insight, LIONS, added: “See It Be It launched in 2014, in response to the gender imbalance across the creative communications industry. The programme provides networking and an array of support for female industry talent from across the globe in their career and leadership ambitions. We are delighted to extend the See It Be It programme in 2022 and support creative women in the industry from across the world to achieve personal and professional success.”
The 15 females already selected to take part in See It Be It 2020/2021, who will join the five newly selected creatives for the 2022 cohort in Cannes, are as follows:
Allie Steel, Senior Writer, DDB – Australia
Andrea Auz, Creative Director, Paper – Ecuador
Denise Tee, Creative Consultant – Philippines,
Ellen Fromm, Senior Copywriter, AKQA Amsterdam – Netherlands
Geetanjali Jaiswal, Senior Creative Director, McCann – India
Javiera Wuth, Senior Copywriter, Pedro Juan y Diego – Chile
Karo Gómez, Social Media Strategist, Media.Monks – Mexico
Lauren Ferreira, Creative Director for Apple, TBWA\Media Arts Lab – USA
Letícia Rodrigues, Associate Creative Director, FCB Brazil – Brazil
Mica Gallino, Brand Creative Director, Nike – USA
Nedal Ahmed, Senior Writer, Wieden+Kennedy Tokyo – Japan
Rachel Chew, Associate Creative Director, Ogilvy – Singapore
Rosa Guerrero, Creative Leader, MoM Marketing of Minds – Dominican Republic
Tescia Deák, Creative Director, TBWA\Chiat\Day – USA
Applications close on 16 February 2022 and the full See It Be It 2022 cohort will be announced in March. Click here to apply
The Cannes Lions International Festival of Creativity will take place from 20-24 June 2022, in Cannes, France. Click here to purchase passes.
Source: Cannes Lions Press Release
