Muvi Cinemas opens the first ever movie theater in the city of Khamis Mushait in Saudi Arabia at Mujan Park – Khamis
Muvi Cinemas opened its newest location at Murjan Park in the city of Khamis Mushait – KSA, on 11January 2022.
The 9-screen cinema with a total of 1,368 seats also features a ScreenX and Xperience screen, and is the first ever theatre in the city of Khamis Mushait – a city in south-west Saudi Arabia, located east of Abha.
Similar to other locations operated by the exhibitor, Muvi Cinemas at Mujan Park – Khamis was designed by UK’s , and the mall the cinema is located in boasts a wide range of entertainment and shopping options, restaurants, and cafes for the entire family to enjoy and experience.
Together with the openings of muvi Boutique – Tala Mall and Boulevard Riyadh (which opened in December 2021) and Al-Yasmin Mall (which opened in January 2022), Muvi Cinemas presently operates 174 screens across 20 locations in 9 cities across Saudi Arabia.
*More information on muvi Boutique – Tala Mall (Riyadh), Boulevard Riyadh (Riyadh) and Al-Yasmin Mall (Jeddah) to follow soon.
Contact us for cinema advertising opportunities on the screens of first ever cinema in Khamis Mushait, KSA – Muvi Cinemas Mujan Park – Khamis.
See It Be It announces applications open for the 2022 programme
Five places are available for creative female talent to join the 2020/2021 cohort
This year’s See It Be It accelerator programme will take place at the Cannes Lions International Festival of Creativity from 20-24 June 2022
Cannes Lions has announced that applications are open for the 2022 See It Be It programme, which aims to support creative female talent from across the global industry and accelerate them into senior creative roles.
Five places are available for female industry talent, from across the world, to join the 15 women already selected for the 2020/21 cohort. Together, they will take part in a unique development experience at the Cannes Lions International Festival of Creativity in June, receiving an all-access Festival pass, travel to and from Cannes, and accommodation, courtesy of the Festival, the group will attend an exclusive programme of events, workshops and mentoring with some of the most respected leaders in the industry today. To date, over 100 women have taken part in See It Be It, and many alumni have progressed into leadership positions, won Lions awards and become Cannes Lions jurors.
The See It Be It Ambassador for 2022 will be Swati Bhattacharya, Chief Creative Officer, FCB India, who will guide the participants through the programme, alongside the See It Be It Chair: Madonna Badger, CCO and Founder, Badger & Winters.
Swati Bhattacharya commented: “The most important element of See It Be It, is bringing the brightest women together and supporting them to take the lead in their career, to shine brighter, and to own it. Peer mentorship is a delicate dance of lifting each other up to achieve more. Gender is part of us, but it doesn’t define us. Women can and must lead and the need for the See It Be It programme is greater now than it has ever been.”
Susie Walker, VP Awards and Insight, LIONS, added: “See It Be It launched in 2014, in response to the gender imbalance across the creative communications industry. The programme provides networking and an array of support for female industry talent from across the globe in their career and leadership ambitions. We are delighted to extend the See It Be It programme in 2022 and support creative women in the industry from across the world to achieve personal and professional success.”
The 15 females already selected to take part in See It Be It 2020/2021, who will join the five newly selected creatives for the 2022 cohort in Cannes, are as follows:
Allie Steel, Senior Writer, DDB – Australia
Andrea Auz, Creative Director, Paper – Ecuador
Denise Tee, Creative Consultant – Philippines,
Ellen Fromm, Senior Copywriter, AKQA Amsterdam – Netherlands
Geetanjali Jaiswal, Senior Creative Director, McCann – India
Javiera Wuth, Senior Copywriter, Pedro Juan y Diego – Chile
Karo Gómez, Social Media Strategist, Media.Monks – Mexico
Lauren Ferreira, Creative Director for Apple, TBWA\Media Arts Lab – USA
Letícia Rodrigues, Associate Creative Director, FCB Brazil – Brazil
Mica Gallino, Brand Creative Director, Nike – USA
Nedal Ahmed, Senior Writer, Wieden+Kennedy Tokyo – Japan
Rachel Chew, Associate Creative Director, Ogilvy – Singapore
Rosa Guerrero, Creative Leader, MoM Marketing of Minds – Dominican Republic
Tescia Deák, Creative Director, TBWA\Chiat\Day – USA
Applications close on 16 February 2022 and the full See It Be It 2022 cohort will be announced in March. Click here to apply
The Cannes Lions International Festival of Creativity will take place from 20-24 June 2022, in Cannes, France. Click here to purchase passes.
Source: Cannes Lions Press Release
Newly opened Muvi Cinemas – The View is part of the ongoing Muvi brand’s expansion strategy across Saudi Arabia.
Muvi Cinemas opened its Fifteenth location Muvi Cinemas – The View at The View Mall in Riyadh on 15th December 2021. The cinema offers 9 screens with a capacity of 977 seats.
Similar to other locations operated by the exhibitor, Muvi Cinemas – The View was designed by UK’s Chapman and Taylor, with an aim to create a dynamic, modern and innovative cinematic experience.
The designs for the cutting-edge cinema venues have a theme of urban downtown, with the intention of creating a dynamic, modern, and innovative cinema experience. Internal spaces are characterised by an industrial, yet luxurious, material palette, including timber, exposed steelwork, exposed brickwork, and an exposed concrete floor. Digital LED screens and dramatic lighting installations complement the city warehouse feel, providing a strong visual identity for the developments.
The View Mall spanning 52,200 square meters is an excellent hangout spot which boasts more than 170 international and local brand names, covering fashion, beauty, and lifestyle. A comprehensive list of shops features sportswear from Adidas, kidswear from Ziddy, Scandinavian brand L*TT LIV, jeans from Levi’s, casual wear from Aéropostale, and more.
Muvi Cinemas now operates 144 screens across 15 locations in 8 cities across Saudi Arabia.
Contact a member of our sales team for cinema advertising opportunities on the screens of Muvi Cinemas – The View.
Sources: Chapman and Taylor and MUVI
Here are the brands that advertised in cinema to celebrate UAE National Day 2021
United Arab Emirates celebrated its 50th National Day – The Year of the 50, on 2nd December 2021.
Set against the scenic landscape of Hatta’s dams, lakes, and valleys, the 50th National Day celebrations on a floating stage was a fitting extravaganza for the country’s Golden Jubilee.
The anniversary was also celebrated across the seven emirates and by their millions of residents – from many different faiths, races, cultures and nations, by gathering to watch firework displays and take part in a variety of celebratory activities, including a free day at Expo 2020.
To honour and celebrate the nation’s leadership, progress, history and values, three brands launched cinema campaigns across the country:
ADNOC
Agency: Fusion 5
Ad Duration: 150 secs.
Campaign Duration: 2nd December to 9th December 2021
Cinema Locations: Multiple VOX, Cinemacity, Cine Royal and Oscar cinema locations
Sephora
Agency: Spark Foundry
Ad Duration: 20 secs.
Campaign Duration: 25th November to 4th December 2021
Cinema Locations: Multiple VOX locations and Reel Cinemas – The Dubai Mall
Etisalat
Agency: Initiative
Ad Duration: 20 secs.
Campaign Duration: 25th November to 25th December 2021
Cinema Locations: Across the Motivate Val Morgan cinema circuit
Contact us for cinema advertising opportunities to mark special occasions/events across our circuit in the GCC.
VOX Cinemas opened its fifteenth location in the Kingdom of Saudi Arabia at Jubail Galleria Mall in Jubail on 25th October 2021, in line with its commitment to make entertainment experiences accessible to everyone across Saudi Arabia, and contribute to the growth of the entertainment industry in the country.
Located at Jubail’s must-visit shopping and lifestyle destination, VOX Cinemas – Jubail Galleria Mall features five screens, including a Kids screen – a dedicated auditorium for young movie lovers to watch the latest family-friendly films. All auditoriums boast cutting-edge audio-visual technology for an unmatched cinematic experience.
Mohamed Al Hashemi, Country Head of Majid Al Futtaim Leisure, Entertainment, Cinemas, and Lifestyle in the Kingdom of Saudi Arabia said: “VOX Cinemas is excited to join forces with Al Mutlaq Group to open our first cinema in Jubail as we continue to expand our footprint to new cities as well as opening entertainment experiences where we have an established presence. We’re also extremely proud to support job creation with the hiring of local talent, including our first female cinema manager in the Eastern region who will be leading our business in Jubail, as part of our commitment to realise the goals of Vision 2030. The Kingdom is evolving at a rapid pace into a global powerhouse of leisure and entertainment, and we will build on the success of 2021 by significantly increasing our pace of growth. We will also continue to introduce pioneering concepts that provide a place where communities can socialise and enjoy quality time together. We look forward to creating more great moments with our guests at VOX Cinemas Galleria Mall – Jubail.”
Abir Al Mutlaq, Director of Transformation, Al Mutlaq Group added: “VOX Cinemas has a wealth of market expertise and consistently delivers exceptional entertainment experiences for families throughout the Kingdom. We are extremely proud to collaborate once again following our first opening at The Roof in Riyadh in 2019. The state-of-the-art cinema is the first-of-its-kind in Jubail Industrial City and a strategic addition to Galleria Mall. We are confident that it will be a popular entertainment destination with families and movie lovers in the Eastern Province.”
With the opening of Jubail Galleria Mall, VOX Cinemas now operate a total of 154 screens across 15 cinemas in 6 cities in KSA, making it the largest exhibitor by screen count and ticket sales in the country. It is also the largest independent film distributor in the Kingdom.
Click here to book your tickets at this new cinema, and Contact a member of our sales team for cinema advertising opportunities on the screens of VOX Cinemas – Jubail Galleria Mall.
Sources: Zawya and VOX Cinemas
Here’s a list of all confirmed Marvel movies, releasing from December 2021 onwards.
Marvel Cinematic Universe was first introduced to audiences in Iron Man (2008) when Nick Fury tells Tony Stark: “Mr. Stark, you’ve become part of a bigger universe. You just don’t know it yet.” This was an ambitious attempt of ‘transmedia story telling’ – bringing the comic book continuity to the BIG Screen. 21 Marvel movies later, Avengers: Endgame marked the end of Marvel’s overarching storyline as we know it, but it is not the end of the Marvel Cinematic Universe.
Following a pandemic-mandated delay of Marvel’s Phase 4 slate, the studio debuted three series – WandaVision, The Falcon and the Winter Soldier and Loki, and returned to the BIG screen in 2021 with Black Widow, Shang-Chi and the Legend of the 10 Rings and Eternals, revealing plans for its post-Infinity Saga future.
In this feature, we provide a summary of all confirmed Marvel movies that are releasing over the coming years, including Phase 4 and 5 , as well as the those that are currently in development.
Spider-Man: No Way Home – December 16, 2021
Arguably the most highly anticipated MCU movie since Avengers: Endgame. Tom Holland’s third solo outing as the web-slinging New Yorker is slated to hit theaters a little over a month after the debut of Eternals. With Spider-Man’s identity now revealed at the end of Far From Home, Peter asks Doctor Strange for help. When a spell goes wrong, dangerous foes from other worlds start to appear, forcing Peter to discover what it truly means to be Spider-Man. Hype has reached fever pitch since the release of the first trailer, as rumors ran rampant about the multiverse adventure set off by Doctor Strange. Some of those rumors have been confirmed in the second trailer, such as the appearance of Doc Ock, Electro, Lizard and Sand Man, while the others remain unconfirmed, though it seems all but guaranteed that both Maguire and Andrew Garfield will be reappearing as their own versions of Peter Parker.
Doctor Strange In The Multiverse Of Madness – May 5, 2022
After taking over as Peter Parker’s mentor in Spider-Man: No Way Home, Doctor Strange will get his second solo outing in 2022. Like many of the MCU’s upcoming films, he will be joined by a slew of Marvel heroes both familiar and new. Elizabeth Olsen will be returning as Scarlet Witch, Benedict Wong, Chiwetel Ejiofor, and Rachel McAdams are also set to return while Xochitl Gomez will make her MCU debut as the dimension-hopping hero America Chavez. It’s also set to follow through on the promise of exploring the multiverse, something the MCU has yet to do in full force despite touching on it in shows like Loki and the upcoming Spider-Man: No Way Home.
Thor: Love & Thunder – July 7, 2022
Chris Hemsworth is breaking the trilogy mold of Marvel movies by starring in his fourth solo outing as the God of Thunder. After wowing audiences with his hilarious and irreverent Thor: Ragnarok, Taika Waititi is back in the director’s chair for another Thor adventure. At the end of Avengers: Endgame, Thor was last seen leaving earth with the Guardians of the Galaxy, as they set out to search for Gamora. The Guardians are also set to make an appearance in Love and Thunder. Jane Foster will also be back as Mighty Thor, as she prepares to wield Mjolnir. Also back are Jamie Alexander’s Lady Sif and Tessa Thompson’s Valkyrie. They’ll all have to face off against Christian Bale’s Gorr the God Butcher. Russell Crowe will also be playing Zeus, introducing Olympian gods to the fold and combining the cosmic adventures of Thor with mythological storytelling.
Black Panther: Wakanda Forever – November 10, 2022
The highly anticipated sequel to Black Panther released in 2018 (the only Marvel movie to be nominated for a Best Picture Oscar) has faced a long road to screens. After the tragic passing of T’Challa actor Chadwick Boseman, Wakanda Forever was retooled to tell a more expansive story about Wakanda while still honoring Boseman’s legacy as the iconic Black Panther. While the Black Panther sequel will focus on the various characters introduced in the first film, Wakanda Forever will also introduce Ironheart, played by Dominique Thorne. Wakanda Forever is sure to be one of the most emotional Marvel movies to date as it deals with T’Challa’s absence and how the African nation will be shaped by his legacy.
The Marvels – February 16, 2023
The sequel to 2019’s Captain Marvel will kick off the MCU’s 2023 slate. Brie Larson’s Carol Danvers will be joined by Teyonah Parris’ Monica Rambeau, who has a bone or two to pick with the cosmic hero. Iman Vellani will also appear as Ms. Marvel after her debut in a solo Disney+ show in 2022. As is common for Marvel movies this far out, very little is known about the plot, but the events of The Marvels are seemingly already being set up in the MCU.
Guardians Of The Galaxy Vol. 3 – May 4, 2023
James Gunn’s Guardians of the Galaxy Vol. 3 is the only MCU movie not to be delayed recently and that’s because Gunn has been ready to direct the film for several years. In addition to being the last outing of the original members of the team, Guardians 3 will also introduce Adam Warlock, who is set to be played by Will Poulter. Gunn has also hinted dozens of other secret roles have been cast for the film, indicating a massive send-off for some of the most beloved MCU characters. Guardians of the Galaxy Vol. 3 will also expand the cosmic side of the MCU further after both Thor: Love and Thunder and The Marvels spend some time away from earth.
Ant-Man & The Wasp: Quantumania – July 27, 2023
While the Ant-Man films have always been more tangentially related to the MCU at large, that all changed when Paul Rudd’s plucky Scott Lang played a big role in Avengers: Endgame. The third Ant-Man film will go even further than that. Not only does Cassie Lang, Scott’s daughter, seem primed to become a hero in her own right, but the Lang family is set to face off against who many presume to be the MCU’s next Thanos. Jonathan Majors’ Kang the Conqueror was introduced in Loki as He Who Remains, but the foreboding overlord of the citadel beyond the end of time warned of dangerous variants of himself who would be unleashed if the Sacred Timeline was destroyed. Now that that’s happened, it looks like Scott, Hope van Dyne, Janet van Dyne, and Hank Pym are set to face off against one of the MCU’s most dangerous villains, making Ant-Man & the Wasp: Quantumania an integral installment in Marvel’s wider plans.
Fantastic 4 – 2023
Marvel’s First Family will finally make their MCU debut – it’s just a matter of when. Now that Disney owns 20th Century Fox, the rights to the Fantastic Four are finally in the hands of Marvel Studios and Kevin Feige announced plans for a movie about the superhero team in December 2020. Spider-Man: No Way Home director Jon Watts will also helm Fantastic Four, so as soon as Peter Parker’s third solo film releases, Watts should be able to begin work on the highly anticipated film. While Marvel has yet to set a date of release for the film, it seems safe to assume it could come in late 2023 or early 2024.
Blade – 2023
Two-time Academy Award winner Mahershala Ali will take on the role of vampire hunter Blade as the MCU looks to continue exploring the scarier side of Marvel lore with characters like Moon Knight and the upcoming Disney+ Halloween special that will reportedly include Werewolf by Night. Blade will represent a shift in the MCU as a whole and there’s no one more perfect than Ali to take on the role. With a director and writer both attached to the film, Blade will be one of the Marvel movies releasing in 2023.
Deadpool 3 – 2024
The famous “Merc with a Mouth,” Ryan Reynolds’ Deadpool is officially making his way to the MCU in Marvel’s first R-rated feature. Bob’s Burgers writers Wendy Molyneux and Lizzie Molyneux-Logelin are attached to pen the screenplay with filming beginning sometime in 2022. Right now, Deadpool is the only character who will remain the same in crossing over from 20th Century Fox to Disney, and there’s no better character to do so than Wade Wilson. With filming commencing next year, it seems likely that Deadpool 3 will hit theaters sometime in early 2024.
Captain America 4 – TBA
Anthony Mackie’s Sam Wilson is officially the MCU’s new Captain America after he wrestled with taking on the mantle in Disney+ series The Falcon and the Winter Soldier. Little is known about Captain America 4, including whether or not Sebastian Stan will appear after Bucky Barnes and Sam Wilson teamed up in their show. Still, it seems safe to assume that Stan could make a comeback alongside Emily van Camp’s Sharon Carter, who was revealed as the Marvel villain Power Broker at the end of that series. With no writer or director attached to Captain America 4, it could be a while before the movie comes out, but Kevin Feige has said he does have a release date in mind.
X-Men – TBA
Like Deadpool and the Fantastic Four, X-Men mutants are officially being introduced to the MCU. Of all the upcoming Marvel movies, the one centered around mutants may be the most mysterious. Marvel will want to differentiate itself from 20th Century Fox’s long-running X-Men franchise and doing so could mean holding back on introducing fan-favorite characters like Wolverine, Storm, and Cyclops. However, it happens, it’s sure to be another landmark event for the MCU following Eternals, but it will be quite some time before they finally appear. That won’t stop Marvel Studios from slyly laying the groundwork for mutants’ eventual appearance, though.
Source: Screenrant
The Cannes Lions International Festival of Creativity has confirmed that it will return to Cannes, France, from 20-24 June 2022.
Philip Thomas, Chairman, LIONS, said, “We can’t wait to reunite the industry and bring the community together once again. For over 67 years, Cannes Lions has served as a convening force for the global creative community. As the world continues to shift and change we know that our role as conveners needs to evolve. Building Cannes Lions as a hybrid Festival will allow us to continue to reach our expanded creative community who we have welcomed through our digital initiatives over the last 18 months. It provides us with an opportunity to democratise, innovate and reinvent the Festival for the future.”
Plans for the Festival, which will build on LIONS Membership, the subscription-based, digital offering launched in March 2020, and which now has more than 10,000 members, are being developed to offer the global community even more flexibility and easier access to the home of creativity.
Simon Cook, Managing Director, LIONS, said, “We are putting the foundations in place to build a purposeful Festival that allows our community to come together in a meaningful way. Through highly curated content, community networking opportunities and agenda setting initiatives Cannes Lions will provide an annual forum for the global industry to address the most pressing issues the industry and world are facing today. In doing this, sustainability is top of mind for us – as it is for the industry – and we’ve committed to putting a sustainability agenda in place. Together with a number of partners, we are striving to deliver our most sustainable Festival in history.”
In early November 2021, LIONS opened its annual State of Creativity Study Designed to uncover the industry’s attitudes and approaches towards creativity, and paint an accurate picture of what will impact the creative economy tomorrow. The results of the study will form the LIONS 2022 editorial agenda across all of its platforms and events. Cannes Lions will open its call for content in January.
Speaking about the 2022 Cannes Lions juries, Susie Walker, VP, Awards & Insight, said, “Returning the Festival to Cannes means that we can once again bring our jurors together in person. Our unique judging technology allows us to carry out the initial judging stages remotely, but we’re delighted to be bringing the jurors back to Cannes to complete the final stages and award the Lions – as they have done since 1954. We can’t wait to hear the discussions and insights as our juries deep-dive into the work and set the global benchmark in creative excellence.”
Over the last 18 months, Cannes Lions, together with owners Ascential, has developed a health and safety standard that delivers industry best practice at live events. The Festival will adhere to the latest health guidelines leading up to and at the event. Cannes Lions will open for entries and registrations on 20 January 2022.
The LIONS Membership platform is the year-round home of creativity. For access to exclusive content, resources, training and networking find out more here.
It’s been nearly two years since the onset of the pandemic, and whilst the world is moving towards returning to near normalcy, cinemas around the world are now open, with audiences back to enjoying movies on the BIG screen at cinema.
However, the lingering question that remains is that, despite the surge in streaming content, can cinemas return to pre-pandemic levels?
We have explored current market trends and how the present will influence the future of this time-honored tradition – watching a movie on the BIG screen:
The Great Escape: Cinema is undoubtedly a means of escape. Movies were the most popular form of entertainment during the dreary moments of pandemic, but recent box office figures have proven that viewing movies at home is just a ploy to compensate for the inability of watching movies in a theater. A majority of audiences believe movies enjoyed at the cinema offers a range of richness and passion that goes beyond the mere escape from reality.
Content: Filmgoers are willing to return to the cinema for content they believe in. During the early stages of reopening, cinemas struggled mainly due to the lack of content, as a result of major tentpoles placed on hold, while others released across on-demand platforms. However, when studios were willing to take risks, which was the case with Shang-chi and the Legend of the Ten Rings, it paid off well.
An Experience: The pandemic has changed the consumption behavior of cinema audiences. However, this change represents a huge opportunity for the industry to engage in more innovative and personal ways with moviegoers. Cinema visits can be part of a broader experience-based value delivered to audiences. For example, an increase in the number of films made in new digital formats – such as IMAX and Dolby, illustrate the positive shift in the audiences’ fondness for cinema as an experience.
Patience is Profit: When movies are released simultaneously on streaming platforms, the profit potential – for blockbusters, is hindered. For example, Marvel’s Black Widow, which had the potential to gross between $750 million and over $1 billion at global box office, made much less due to simultaneously releasing on streaming platforms. In a similar manner, the earning potential for original movies to become megabuck movies is also limited by streaming release.
The Future: Increased production costs have been a pain point for independent filmmakers, for only the larger studios that can take bigger risks in terms of funding and marketing their movies. Studios recognize that the economics of blockbusters are based on box office. Thus, for the next few years, original scripts will be less sought after by studios for theatre releases in favor of franchises and reboots. It is also likely that more studios will expand their animation offering to adult and family audiences, given that it is easier to produce.
It’s becoming clearer that the pandemic likely exacerbated trends that were already in place before it began—blockbusters earn bigger bucks, and the gap in terms of fare between independent films and superhero movies grows. 2021 has done necessary legwork for cinema recovery. While the franchise frenzy will continue to drive the cinema recovery in 2022, audiences are yet to be tested on their willingness to support smaller movie releases in theaters.
Sources: Variety, CineBlend, Deloitte and IMDB
Meet the SAWA #HelloBigScreen Ad Legends for cinema – Sir John Hegarty, Mark Ritson, Corinne Woods, Marcello Serpa, Mark Tutssel and Rosie Arnold
SAWA (Global Cinema Advertising Association) recently launched a three-minute video – #HelloBigScreen … aimed at raising awareness for the unparalleled POWER and EFFECTIVENESS of cinema.
The video features six Ad Legends – the world’s most iconic names in the advertising, film and humanitarian worlds, sharing their thoughts on the importance of cinema by offering their endorsement to the ultimate creative expression in advertising – the ‘Cinema Medium’.
SAWA #HelloBigScreen Ad Legends Campaign:
Here’s what Sir John Hegarty (world-renowned creator of legendary ad campaigns for Levi’s, Lego, and Audi, among other), Mark Ritson (leading global advertising guru — brand consultant, and former marketing professor and has worked globally as a private marketing consultant for global organisations) and Corinne Woods (Director of Communications at United Nations World Food Programme and a key player in the transition and strategic implementation of the Sustainable Development Goals) have to say about the cinema medium:
Sir John Hegarty – Attention:
Cinemagoers are the most valuable & lucrative audience to reach because they’ve paid to be at the Cinema… “In a world of constant interruptions and distractions – Attention is the holy grail for marketers and that’s the reason why I like Cinema.”
Sir John Hegarty – Place of Dreams:
“I love the Cinema, it’s a Palace of Dreams, a place to be entertained and inspired, where your imagination is set free and Cinema is unique in a world of distraction.” The Big Screen is difficult to ignore and ads cannot be skipped or muted.
Sir John Hegarty – Mother of All Screens:
Does size matter to you? “When we see our life reduced to some handheld screen and we then go into a Cinema – the Mother of all screens – it is something to be sought after.”
Mark Ritson – Chasing Attention
“In an era where we are chasing attention and ‘viewability’ is a crucial word and targeting younger audiences is getting harder and harder – remember the power of the incredible medium of Cinema.”
Mark Ritson – Cult Ads Guinness & Levis 1984
“Let’s not forget the incredible emotion and viewability of Cinema and what wonderful things Cinema Advertising can do for brands.” If you want your message to have impact with high recall, using cinema as a platform guarantees powerful brand impact.
Corinne Woods – Perfect Environment
“The cinema experience is unique and tells stories to an audience that sits together, and as a community, watch films together as a community. It’s important to change the world and the cinema Medium can contribute to that.”
Marcello Serpa – No Distractions
“The bigger the screen, the bigger the emotion – that’s the power of Cinema.”
Rosie Arnold – A Strange Year
“Its not just the glory of the big screen, the sound and the visual elements, its the shared experience that is more powerful than anything I can think of. When the screen opens and the movie starts, you are moved and effected not just by the movie, but the Cinema advertising as well.”
Mark Tutssel – Curtains Open
“I love cinema advertising. It can turn up the volume and transfix an audience. It is a different Medium, you sit in the dark and are told a story.”
Mark Tutssel – Nothing Like It
“There’s nothing like Cinema that can captivate an audience.”
Mark Tutssel – Finest Cult Cinema Ads
“Think of some of the finest cult Cinema ads, highly engaging, changed culture and struck a visceral cord with audiences. Magical films that you can watch again and again and ideas that stay with audiences forever.”
Think cinema for effective advertising! Contact us to display your brand on the big screen across the GCC.
Hegarty, Ritson, Tutssel, Arnold, Woods and Serpa Endorse the Power and Value of the Global Cinema Medium in SAWA ’s #HelloBigScreen Ad Legends Campaign
A powerful three-minute video and multiple social media campaigns featuring vignettes from some of the world’s most iconic names in the advertising, film and humanitarian worlds launched on October 25th, 2021, aimed at raising awareness for the unparalleled power and effectiveness of Cinema. SAWA – the Global Cinema Advertising Association, and its members around the globe will utilize cinema, the trade press and social media platforms (Facebook, Twitter, Instagram, LinkedIn and YouTube), to reach marketers, moviegoers and creative/media agencies.
The #HelloBigScreen Ad Legends campaign is a first for SAWA and the global cinema medium, and was created to support a medium that has showed its unswerving resilience over many decades – to be able to adapt and survive pretty much anything including the 1918 Pandemic as well as the current one. The campaign will launch featuring these Ad legends sharing their thoughts on the importance of cinema by offering their endorsement to the ultimate creative expression in advertising – the ‘Cinema Medium’.
The #HelloBigScreen Ad Legends campaign features:
Sir John Hegarty, world-renowned creator of legendary ad campaigns for Levi’s, Lego, and Audi, among other. John has been given the D&AD President’s Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame, awarded a Knighthood by the Queen in 2007 and recipient of the Lion of St. Mark, Cannes Lions.
Mark Ritson, a leading global advertising guru — brand consultant, and former marketing professor and has worked globally as a private marketing consultant for global organisations. He has a PhD in Marketing and taught on the MBA programmes of leading business schools including London Business School and MIT.
Corinne Woods, Director of Communications at United Nations World Food Programme and a key player in the transition and strategic implementation of the Sustainable Development Goals (SDGs). Corinne was instrumental in developing a 3-year partnership with SAWA and its global Cinema Advertising companies to promote goal number 2, Hunger.
Marcello Serpa, Brazil’s most honoured and awarded art director, with 45 Clio Awards, and 149 Cannes Festival Lions, including Latin America’s first Grand Prix and the recipient of the Lion of St Mark from Cannes Lions. He was Creative Director and co-chairman of AlmapBBDO and built it into one of the most successful agencies in the world.
Mark Tutssel, Former Chairman and Global Creative Officer of Leo Burnett worldwide and creator of famous campaigns for brands such as Samsung, McDonalds, Coca Cola and P & G He has won every major creative accolade, including nine Cannes Grand Prix, over 600 Cannes Lions, the first-ever D&AD White Pencil, two D&AD Black Pencils, seven One Show Best of Show Pencils and two Emmy Awards.
Rosie Arnold, Former Executive Creative Director BBH London. At BBH Rosie won numerous awards for her creative work on brands such as Levi’s, Pretty Polly Robinsons, Audi, Heineken Shell, Yeo Valley and Lynx. Rosie was also the first female President of D&AD and introduced “The White Pencil”- awarded for work that not only sells but does good in the world
“I love the Cinema, it’s a Palace of Dreams, a place to be entertained and inspired, where your imagination is set free, and the Cinema Medium is unique in a world of distraction,” said Sir John Hegarty.
SAWA members participating in the campaign are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Costa Rica, El Salvador, Finland, Germany, Greece, Guatemala, Honduras, India, Ireland, Italy, Japan, Netherlands, New Zealand, Nicaragua, Norway, Panama, Peru, South Africa, Spain, Sweden, Switzerland, United Arab Emirates and the Middle East, United Kingdom, United States, and Uruguay.
“As the pandemic hit, leading Hollywood Film Directors stood up and endorsed the power of Cinema over all other screens. It is therefore great to see that the Ad legends of our business have done the same as it relates to the power of the Cinema medium as the ultimate place for Brands to appear,” said ‘Cheryl Wannell, CEO of SAWA.
3-minute Longform #HelloBigScreen Ad Legends Campaign:
One of the 30-second Social Media Content Videos of Sir John Hegarty:
As a member of SAWA, Motivate Val Morgan is proud to support this global cinema initiative. Stay tuned across our social platforms (LinkedIn, Instagram, Facebook, YouTube and Twitter) for more on the #HelloBigScreen Ad Legends campaign, which will feature 11 individual 30-second videos of each Ad legend.
