Muvi Boulevard Riyadh City is the largest cinema in Saudi Arabia, and the biggest in the world by seating capacity.
Saudi homegrown cinema brand Muvi Cinemas opened the Kingdom’s largest cinema at Boulevard Riyadh City on 02 March, 2022.
The cinema boasts a total of 25 screens and features a variety of unique concepts.
For VIP experiences, the cinema offers four luxury Muvi Suites and four Muvi Boutique auditoriums – theatres with a theme of a city or popular place such as London, Beverly Hills and Hollywood.
Two Muvi Junior screens are available for children aged three to twelve years with a party room attached to celebrate special occasions.
Muvi Boulevard Riyadh City is also home to a 4DX and Xperience screen powered by CGS for an immersive cinema experience.
The official launch of Muvi Cinemas’ newest and largest venue was held in conjunction with the grand premiere of ‘The Batman’. Sultan Al Hokair, founder and Chief Executive Officer at Muvi Cinemas, said, “The launch of our newest Muvi Cinema at Riyadh Boulevard City was a great moment for both the Muvi brand and film lovers alike. As the largest movie theatre in Saudi Arabia, our customers will experience best-in-class entertainment while enjoying the latest cinematic technologies.”
The opening ceremony of the cinema and screening of ‘The Batman’ were attended by a distinguished list of guests and industry officials.
Muvi Cinemas presently operates 195 screens across 20 locations in 9 cities of Saudi Arabia.
Contact a member of our sales team for cinema advertising opportunities at Muvi – Boulevard Riyadh City.
Source: Muvi Cinemas
Muvi Boutique – Tala Mall in Riyadh is the first of its kind to open in Saudi Arabia, as part the roll-out in the Kingdom by the cinema exhibitor
Saudi Arabia’s first homegrown cinema brand Muvi Cinemas opened the county’s first boutique cinema in Riyadh on 25 November 2021.
The compact boutique-themed-cinema offers four screens with a total of 383 seats.
In keeping with other Muvi Cinemas locations, Muvi Boutique – Tala Mall centered around the theme of urban downtown, with a design by Chapman and Taylor from the UK. The state-of-the-art cinema is designed to create an experience that takes patrons on a new cinematic journey.
The cinema is part of Tala Mall located on the King Abdul Aziz Road, Riyadh, which is home to a variety of retail outlets, supermarkets, restaurants, and a Kid’s zone.
Together with the opening of Boulevard Riyadh (in December 2021), Muvi Cinemas presently operates 195 screens across 20 locations in 9 cities across Saudi Arabia.
*More information on Boulevard Riyadh to follow
Contact a member of our sales team for cinema advertising opportunities at Muvi Boutique – Tala Mall
Muvi Cinemas – Al-Yasmin Mall, Jeddah is fifth location by the operator in Jeddah.
Muvi Cinemas opened its twentieth location at Jeddah’s Al-Yasmin Mall on 20thJanuary 2022, extending the homegrown cinema chain’s network.
The latest cinema boasts 9 Screens with a total of 1,339 seats and features an Xperience screen for large screen cinema experience.
The 60,000 sq m, Yasmin Mall is an upbeat family friendly shopping mall and is home for 210 retail outlets and has a variety of entertainment and leisure options.
Together with the openings of muvi Boutique – Tala Mall and Boulevard Riyadh (which opened in December 2021), Muvi Cinemas presently operates 174 screens across 20 locations in 9 cities across Saudi Arabia.
*More information on muvi Boutique – Tala Mall (Riyadh), Boulevard Riyadh (Riyadh) to follow soon.
Contact a member of our sales team for cinema advertising opportunities on the screens of Muvi Cinemas – Al-Yasmin Mall.
Sources : Muvi, Saudi Gazzette
Saudi Tourism recently booked two off screen cinema advertising campaigns – through PHD, across the Motivate Val Morgan regional circuit.
The first wave of the campaign commenced in December 2021 across multiple VOX Cinema locations in UAE, Bahrain, Kuwait and Oman, and Reel Cinemas – The Dubai Mall in UAE. The second wave commenced in February 2022 across multiple Muvi, AMC and VOX cinema locations, and Cinépolis –Jameah Plaza in Saudi Arabia.
The campaign covered a variety of digital screens across the cinemas, which included digital pillars, hero screens, entrance lightboxes and main trailer screens.
Also check out the Saudi Tourism Authority on screen cinema ad booked through Motivate Val Morgan in 2021.
Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.
Contact us for more information on integrated cinema campaigns across our cinema circuit.
Muvi Cinemas opens the first ever movie theater in the city of Khamis Mushait in Saudi Arabia at Mujan Park – Khamis
Muvi Cinemas opened its newest location at Murjan Park in the city of Khamis Mushait – KSA, on 11January 2022.
The 9-screen cinema with a total of 1,368 seats also features a ScreenX and Xperience screen, and is the first ever theatre in the city of Khamis Mushait – a city in south-west Saudi Arabia, located east of Abha.
Similar to other locations operated by the exhibitor, Muvi Cinemas at Mujan Park – Khamis was designed by UK’s , and the mall the cinema is located in boasts a wide range of entertainment and shopping options, restaurants, and cafes for the entire family to enjoy and experience.
Together with the openings of muvi Boutique – Tala Mall and Boulevard Riyadh (which opened in December 2021) and Al-Yasmin Mall (which opened in January 2022), Muvi Cinemas presently operates 174 screens across 20 locations in 9 cities across Saudi Arabia.
*More information on muvi Boutique – Tala Mall (Riyadh), Boulevard Riyadh (Riyadh) and Al-Yasmin Mall (Jeddah) to follow soon.
Contact us for cinema advertising opportunities on the screens of first ever cinema in Khamis Mushait, KSA – Muvi Cinemas Mujan Park – Khamis.
Muvi Cinemas – Atelier La Vie is the latest cinema to open as part of the exhibitor’s roll out plan to expand across the Kingdom of Saudi Arabia.
Saudi Arabia’s first homegrown cinema brand Muvi Cinemas has announced the launch of its first standalone VIP Suites multiplex at Atelier La Vie. Located at the Al Shati District of Jeddah, the new cinema – which opened to the public on 15 December 2021, is part of a mixed-use leisure venue developed by Al-Anwa Holding Company for Investments.
The multiplex situated among exclusive retail stores, cafes and restaurants in an urban garden environment boasts 4 Muvi SUITES theaters with a total of 200 VIP seats, offering exceptional audiovisual experience and a luxurious lounge atmosphere unmatched in the kingdom.
The cinema also offers a distinguished and diverse à la carte menu that includes everything from light bites to a full meal, which can be enjoyed in both the lounge and the comfort of a cinema seat.
Similar to other locations operated by the exhibitor, Muvi Cinemas – Atelier La Vie was designed by UK’s Chapman and Taylor, with a theme of urban downtown. The cutting-edge cinema venue aims to create a dynamic, modern and innovative cinema experience. Internal spaces are characterised by an industrial, yet luxurious, material palette, which includes timber, exposed steelwork, brickwork and a concrete floor. Digital LED screens and dramatic lighting installations complement the city warehouse feel, providing a strong visual identity for the developments.
“As MUVI expands rapidly across the kingdom, the VIP-focused location at Atelier LaVie will exemplify our brand’s ability to provide the most immersive and luxurious movie-viewing experience in the country,” said Adon Quinn, Chief Operating Officer at MUVI Cinemas. “It will be the first to feature MUVI Suites theatres exclusively—a natural decision borne of Al-Anwa’s commitment to providing the finest in retail, wellness, and dining at Atelier La Vie,” he added.
Together with the openings of muvi Boutique – Tala Mall and Boulevard Riyadh (which opened in December 2021) and Al-Yasmin Mall and Mujan Park (which opened in January 2022), Muvi Cinemas presently operates 174 screens across 20 locations in 9 cities across Saudi Arabia.
*More information on muvi Boutique – Tala Mall (Riyadh), Boulevard Riyadh (Riyadh), Al-Yasmin Mall (Jeddah) and Mujan Park (Khamis) to follow soon.
Contact a member of our sales team for cinema advertising opportunities at this standalone premium Muvi cinema location.
Sources: Muvi Cinemas
Saudi box office did a total of US$238 million in 2021, a 95% increase compared to the previous year.
Saudi Arabia in 2021 continued its exponential growth as a theatrical box office market with revenue totaling US$238 million for the year, a 95% increase compared with 2020 when the total intake had been $122 million, according to figures provided by Comscore.
Four years after the removal of the kingdom’s 35-year-old ban on movie theatres, Saudi Arabia has now achieved the status as the West Asian region’s top theatrical market in terms of gross box office, surpassing the UAE, which achieved a box office of US$130m for the year 2021.
Saudi cinemas witnessed the release of 340 new films in 2021, up from 222 films in 2020. The top-grossing 2021 title was Egyptian comedy Waafet Reggaala (A Stand Worthy of Men), which did US$15 million, making it the country’s top grosser ever since moviegoing was reinstated in January 2018.
Spider-Man: No Way Home was the top-grossing Hollywood title in Saudi Arabia in 2021, earning US$11.2 million and continuing to do well in 2022, ranking the No. 2 spot on the chart. It was followed by Cruella, which grossed US$9.1 million, and Guy Ritchie’s Wrath of Man, which made US$8.3 million in Saudi cinemas.
Egyptian comedy, Mesh Ana (Not Me), featuring local megastar Tamer Hosny, weighed in at No. 5 on the 2021 Saudi box office chart with US$8.2 million, while another release from Egypt Mama Hamel (Mom Is Pregnant), about a 60+ woman who is somehow expecting a child, came in at No. 10, pulling US$5.9 million.
Saudi Arabia’s surge in box office grosses is clearly driven by the increase in multiplexes across the nation. The number of multi-screen movie theaters in Saudi Arabia grew from 33 locations at the start of 2021 to 53 locations by December 2021, an increase of 20 new locations, according to Comscore.
According to figures revealed in December during the Red Sea Film Festival in Jeddah by Bahaa Abdulmajeed -an official from the Saudi Investment Ministry, Saudi Arabia now has 430 screens and counting, and has an ambitious target of reaching 2,600 screens by 2030. Several analysts, including PwC, see Saudi as becoming a billion-dollar movie market in the next few years.
Currently, Saudi-owned Muvi Cinemas operates the highest number of local cinemas, with 21 locations (including its drive-in cinema) across the Kingdom. They are followed by VOX Cinemas with 15 locations. U.S. theater chain AMC Cinemas with 10 locations, Lebanon’s Empire Cinemas with 5 locations and Mexican-owned Cinépolis Cinemas which now operates 2 multiplexes in Saudi.
Top 10 Box Office Hits in Saudi Arabia in 2021
Source: Variety
Newly opened Muvi Cinemas – The View is part of the ongoing Muvi brand’s expansion strategy across Saudi Arabia.
Muvi Cinemas opened its Fifteenth location Muvi Cinemas – The View at The View Mall in Riyadh on 15th December 2021. The cinema offers 9 screens with a capacity of 977 seats.
Similar to other locations operated by the exhibitor, Muvi Cinemas – The View was designed by UK’s Chapman and Taylor, with an aim to create a dynamic, modern and innovative cinematic experience.
The designs for the cutting-edge cinema venues have a theme of urban downtown, with the intention of creating a dynamic, modern, and innovative cinema experience. Internal spaces are characterised by an industrial, yet luxurious, material palette, including timber, exposed steelwork, exposed brickwork, and an exposed concrete floor. Digital LED screens and dramatic lighting installations complement the city warehouse feel, providing a strong visual identity for the developments.
The View Mall spanning 52,200 square meters is an excellent hangout spot which boasts more than 170 international and local brand names, covering fashion, beauty, and lifestyle. A comprehensive list of shops features sportswear from Adidas, kidswear from Ziddy, Scandinavian brand L*TT LIV, jeans from Levi’s, casual wear from Aéropostale, and more.
Muvi Cinemas now operates 144 screens across 15 locations in 8 cities across Saudi Arabia.
Contact a member of our sales team for cinema advertising opportunities on the screens of Muvi Cinemas – The View.
Sources: Chapman and Taylor and MUVI
Newly opened Ajdan Walk is part of AMC Cinemas’ ongoing strategy to develop the Kingdom’s cinema sector under the Vision 2030 Quality of Life program. The Cinema offers 9 auditoriums providing an enjoyable luxury experience with advanced audiovisual technologies
AMC Cinemas, the first global cinema operator in the Kingdom, has opened a new location at Ajdan Walk in Al-Khobar.
It will provide a state-of-the-art cinematic experience in line with the high standards AMC Cinemas is already known for.
AMC Ajdan Walk was officially inaugurated in presence of prominent personalities and media representatives on Wednesday, December 22. Guests watched an exclusive screening of newly released, The Matrix Resurrections, the fourth part of the Matrix series of films.
The new cinema offers 900 seats across nine auditoriums, including seven luxurious screens and two premium large formats, Dolby Cinema, which offers vibrant images and exceptional sound purity, and Prime, which evokes enthusiasm through amazing display technologies, sound systems with an immersive viewing pleasure, and luxurious reclining seats which provide the utmost comfort and relaxation.
Speaking on the occasion, Andrew Such, AMC Cinemas CEO said, “The opening is part of our ongoing strategy to provide an innovative cinematic experience for audiences throughout the Kingdom. It also reflects our commitment to provide the highest international standards and ensure movie-goers’ visits to our locations are an unforgettable experience.”
“With the opening of AMC Ajdan Walk we continue to demonstrate our support for the Kingdom’s Vision 2030 Quality of Life program which aims to enhance and grow the entertainment sector. It motivates us to continue our strategy to build and provide innovative cinemas across the Kingdom,” he added.
CEO of Ajdan Development Company (Ajdan Walk Waterfront Operator) Eng. Mohammed bin Abdul Mohsen Al-Otaibi said, “We are proud of our cooperation with AMC Cinemas in opening the first independent Cinema theatre in the Kingdom. At the same time, we are looking forward to making this place one of the modern landmarks in Al-Khobar’s first waterfront.”
With the opening of AMC Ajdan Walk in Al-Khobar, AMC Cinemas now operates 66 screens across 10 locations in the Kingdom with five in Riyadh and one in Jeddah, Al-Dawadmi, Hafr Al-Batin and Majmaah.
Contact us to advertise your brand on the screens of AMC Ajdan Walk – AL Khobar.
Source: AMC Press Release.
Muvi Cinemas – The Boulevard Unaizah in Qassim is the latest cinema to open as part of the exhibitor’s roll out plan to grow to 307 screens across the Kingdom of Saudi Arabia over the 12 months ahead.
Muvi Cinemas opened its fourteenth location, The Boulevard Unaizah, on 14th December 2021 in the city of Unaizah, located in the Al Qassim province, Saudi Arabia.
Spanning 3,200-meter square, Unaizah Boulevard venue, is an eight-screen cinema complex capable of accommodating 1,127 moviegoers and includes the Premium Large Format Auditorium Xperience powered by CGS.
Similar to other locations operated by the exhibitor, Muvi Cinemas – The Boulevard Unaizah was designed by UK’s Chapman and Taylor, with an aim to create a dynamic, modern and innovative cinematic experience.
The designs for the cutting-edge cinema venues have a theme of urban downtown, with the intention of creating a dynamic, modern and innovative cinema experience. Internal spaces are characterised by an industrial, yet luxurious, material palette, including timber, exposed steelwork, exposed brickwork and an exposed concrete floor. Digital LED screens and dramatic lighting installations complement the city warehouse feel, providing a strong visual identity for the developments.
Muvi Cinemas presently operates 135 screens across 14 locations in 8 cities across Saudi Arabia.
Contact a member of our sales team for cinema advertising opportunities on the screens of Muvi Cinemas – The Boulevard Unaizah.
Source: Chapman and Taylor, Muvi Cinemas
