Motivate Val Morgan has signed an exclusive advertising sales partnership with Muvi Cinemas in Saudi Arabia.
Muvi Cinemas – owned and operated by The Next Generation Company, is the first and only home-grown cinema brand in the Kingdom of Saudi Arabia. Having opened its first cinema at Mall of Arabia in Jeddah on 10th August 2019, the cinema chain plans to launch 250 screens across the Kingdom over the next 24 months – offering customers a range of cinema experiences, which include: SCREENX, Junior, Suites and bespoke Xperience.
Sultan Alhokair, Chairman and Founder of Muvi Cinemas said: “Muvi Cinemas is committed to delivering a world class experience to the Kingdom of Saudi Arabia.
Motivate Val Morgan presently has exclusive advertising partnerships with 7 other cinema exhibitors across UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia, and a circuit of over 580 cinema screens.
Speaking on the new partnership, Ian Fairservice, Managing Partner of Motivate Media Group said: “Our continued expansion into The Kingdom of Saudi Arabia is key to fulfilling our business objectives. We are pleased to be associated with Muvi Cinemas and look forward to a successful partnership for many years to come.”
As the official cinema advertising partner, Motivate Val Morgan warmly welcomes Muvi Cinemas to our circuit in KSA.
Contact us for more information on cinema advertising opportunities at this new location.
For more information on Muvi Cinemas, please visit www.muvicinemas.com
VOX Cinemas launched its sixth location in KSA at West Avenue Mall Dammam on Thursday 27th June 2019.
The cinema features 6 screens with a total seating capacity of 911 seats and includes VOX MAX and Kids experiences.
VOX MAX brings to the table new spacious seats with armrest, side table, and extra legroom, crisp, bright and 100% digital imagery with Laser projection, and Dolby Atmos – the best in cinema surround sound technology.
VOX Kids offers little cinemagoers an unmatched expansive experience where their imagination can run wild with the first-ever and only cinema concept designed especially for young viewers.
Image Credits – eyeofdubai.ae
Image Credits – RiyadhConnect
Mohamed Al Hashemi, Country Manager at Majid Al Futtaim Ventures in Saudi Arabia, said: “We seek to be close to our customers, enhance their quality entertainment, and enable them to test the finest cinematic experience near their homes.”
“Knowing we are the pioneer cinema operators in the region (Saudi Arabia’s Eastern Province), we feverously anticipate serving movie lovers at VOX Cinemas, West Avenue Mall Dammam,” he added.
With the launch of this new location, VOX Cinemas presently operates a whopping 53 screens across 6 cinema locations in Riyadh, Jeddah and Dammam.
VOX cinemas is also expected to open four more cinemas in 2019, including one in the Kingdom’s North-West Tabuk province.
As the exclusive cinemas advertising partner across the region, we at Motivate Val Morgan would like to congratulate VOX Cinemas on the opening of West Avenue Mall Dammam, and warmly welcome this new location to our circuit in Saudi Arabia.
Contact us for more information on cinema advertising in KSA.
For more information on locations and movie timings, visit https://ksa.voxcinemas.com/
Related Articles:
VOX Cinemas Opens Fifth Location in KSA at Kingdom Centre
VOX Cinemas Opens Fourth Location in KSA – The Roof
VOX Cinemas Opens at Al Qasr Mall in Riyadh
VOX Cinemas Opens at Red Sea Mall in Jeddah
VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall
Source: Asharq Al-Awsat
The Men in Black (MIB) have always protected the Earth from the scum of the universe, and in this new adventure (Men in Black: International), the agents tackle their biggest, most global threat to date: a mole in the organization, in the new Lexus RC F sport coupe.
Lexus vehicles are the official global fleet of the agents in the latest film from the MIB franchise. The Lexus RC F (US 2020 model) stars as the MIB agents’ most elite weapon and vehicle of choice for high-velocity pursuits. The luxury sports coupe recently underwent an exciting change, making it faster, lighter and even more ready to transport the Men in Black as they save the universe; in the film, it also boasts some pretty amazing alien tech. The Lexus RX Hybrid and Lexus LX SUVs are also featured in alien encounters in scenes in the film.
Lexus worked with VOX Cinemas in Saudi Arabia and UAE to promote their partnership with Sony Pictures as the official vehicle of the Men In Black: International film, which released across cinemas on 20th June 2019.
A car display was booked to exhibit at VOX Cinemas – Red Sea Mall (Jeddah) during the ‘premier’ of the movie. Additionally, a 30 sec. on-screen ad was also included as part of the Lexus package from VOX Cinema – which screened during the two premier sessions at Red Sea Mall.
A car display was also booked to exhibit at the premier of Men in Black: International in the UAE at VOX Cinemas – Mall of the Emirates, and remained on display till Monday 1st July 2019.
The team at Motivate Val Morgan assisted Lexus in getting their on-screen material – which screened at the premier, approved by GCAM in Saudi Arabia (on short notice) and also connected Lexus with VOX Cinemas in order to successfully plan and execute the car display during the premier of Men in Black: International at VOX Cinemas – Red Sea Mall and Mall of the Emirates.
Is your brand featuring in/collaborating with any upcoming movies? Contact us for cinema advertising opportunities to amplify reach and recall for your brand.
Sources: Lexus, Deadline and Top Gear Philippines
VOX Cinemas opened its fifth location in KSA at Kingdom Centre (Riyadh) on Tuesday 16th April 2019, and as part of this launch, introduced a new luxurious cinema experience – the first of its kind in Saudi Arabia. The ribbon-cutting ceremony marked the official opening of this premium cinema and was graced by HRH Prince Alwaleed bin Talal bin Abdulaziz al Saud – a member of the royal family.
The cinema features 8 screens with a total seating capacity of 228 seats, and includes VVIP experiences – an amalgamation of a fine dining concept, boutique décor and state-of-the-art audio-visual technology (immersive surround sound and crystal-clear projection). Each auditorium has been designed to provide guests with a breathtakingly luxurious experience and features reclining leather seating with individual call buttons for in-cinema waiter service. The gourmet menu includes unique items such as 24k gold wrapped steak frites, 24k gold coated chocolate fondant, gold dusted salted caramel popcorn and bespoke mocktails made with exotic ingredients.
In an interview with Vogue about the new VOX Cinemas, Mohamed Al Hashemi – Country Manager for KSA at Majid Al Futtaim, said, “It will be a different experience to watch films. It does not appear as a cinema, it is a luxurious dining experience with screen displays, and it is the first of its kind in the Middle East to open in Saudi Arabia.”
He added, “In the Kingdom, 30 million people are different in taste, some of them want a different cinematic experience and some want to buy cheaper tickets, and every product we offer at VOX has certain customers.”
“Since launching our first multiplex in Riyadh Park a year ago, we strongly believed in the future of entertainment in Saudi Arabia. Today, we are brought one step closer to achieving our vision with the launch of one of the most luxurious cinema experiences in the world. The journey has been nothing short of inspiring and is one that we will continue to be a part of as we break new barriers in parallel with the growth of our operation,” he said.
With the opening this new location, VOX Cinemas presently operates 47 screens across Saudi Arabia – 35 screens in Riyadh and 12 screens in Jeddah, and according to Al Hashemi, VOX Cinemas is due to open its next location in Dammam – the capital of the Kingdom’s Eastern Province.
As the exclusive cinema advertising partner of VOX Cinemas – across the region, we at Motivate Val Morgan would like to congratulate VOX Cinemas on its opening at Kingdom Centre in Riyadh, and warmly welcome this new location to our circuit in Saudi Arabia.
Contact us for more information on cinema advertising opportunities in KSA.
For more information on locations and movie timings, visit https://ksa.voxcinemas.com/
Related Articles:
VOX Cinemas Opens Fourth Location in KSA – The Roof
VOX Cinemas Opens at Al Qasr Mall in Riyadh
VOX Cinemas Opens at Red Sea Mall in Jeddah
VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall
Sources: Eye of Dubai and Vogue
VOX Cinemas opened its fourth location in KSA at The Roof in Riyadh on Thursday 14th March 2019.
The cinema features 8 screens with a total seating capacity of 558 seats, and includes a Kids screen – dedicated to young movie fans.
In addition to its signature Candy Bar, VOX Cinemas – The Roof also offers a range of F&B options such as a specialty Nutella bar, Pizza Al Taglio — a new concept serving freshly baked pizza slices, and Kitchen 35 — a grab-and-go café serving coffees, juices, sandwiches, salads and pastries.
VOX Cinemas presently operates a total 39 screens – 27 in Riyadh and 12 in Jeddah, and according to its country manager for Saudi Arabia – Mohamed Al-Hashemi, the cinema chain aims to have 110 operational screens in the Kingdom by the end of 2019.
As the exclusive cinemas advertising partner of VOX Cinemas – across the region, we at Motivate Val Morgan would like to congratulate VOX Cinemas on the opening of The Roof in Riyadh, and warmly welcome this new location to our circuit in Saudi Arabia.
Contact us for more information on cinema advertising opportunities in KSA.
For more information on locations and movie timings, visit https://ksa.voxcinemas.com/
Related Articles:
VOX Cinemas Opens at Al Qasr Mall in Riyadh
VOX Cinemas Opens at Red Sea Mall in Jeddah
VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall
Sources: Arab News and Images Retail ME
Saudi Arabia made history in April 2018 with the launch of its first cinema at King Abdullah Financial District (KAFD) – operated by AMC Cinemas, followed by a 4 screen VOX Cinemas at Riyadh Park Mall in May 2018 – featuring IMAX and Kids experiences.
VOX Cinemas has subsequently cut red ribbons at 3 more locations in the Kingdom:
Red Sea Mall (Jeddah) in January 2019 – featuring IMAX, Kids and Gold Class experiences
Al Qasr Mall (Riyadh) in March 2019 – featuring MAX and Kids experiences
The Roof (Riyadh) in March 2019 – featuring a Kids experience
The Kingdom recently marked another historic milestone with both a private (Wednesday 13th March 2019) and public screening (Thursday 14th March 2019) of a Saudi film titled Roll’em at VOX Cinemas – Red Sea Mall.
Roll’em – written, directed, shot and produced over three years, features an all-Saudi crew (from the actors to the sound director). The brainchild of director Abdulelah Al-Qurashi, co-producer Abdulrahman Khoja, and screenwriter Yasser Hammad, tells the story of a Saudi filmmaker named Omar Nizar who meets a retired 1970s cinematographer while on a journey to discover his home city of Jeddah.
With diverse characters and an incredible cast, this family-friendly movie will show a different image of Jeddah.
“It’s a Jeddawi film to the core. The post-production was in Egypt. The areas where we don’t have expertise in we had to outsource, but everything that had to do with the creative work is purely Saudi,” said Hammad in an interview with Arab News.
“The idea (for the characters) came up from a joke actually. I was pretending to be an old cinematographer and using Hejazi words and the accent. It inspired me to create a character,” he said.
“We had our inspiration from actual film directors from the 1970s in Saudi Arabia that no one knows about. They tried to pursue the same dreams we had, but failed because of their circumstances.” he added.
Hammad said having the film screened in Jeddah “is like a dream come true,” adding: “Without this city, I wouldn’t be able to create art.”
Roll’em is the first of many more local projects to be released. Experts believe that Saudi Arabia could produce $1 billion in revenue over the next 3 years, and by 2030 it could be among the 10 biggest film markets in the world.
Sources: Arab News, Vogue Arabia and Variety
VOX Cinemas opened its second location – Al Qasr Mall, in Riyadh on Wednesday 6th March 2019.
The cinema features 15 screens – with a total seating capacity of 1,294, and includes Kids and MAX experiences.
VOX Cinemas presently operates 31 screens across Saudi Arabia – 19 screens in Riyadh and 12 screens in Jeddah, bringing them one step closer towards achieving their five-year plan of building 600 screens across the region and bringing world-class entertainment to the Kingdom.
According to Mohamed Al-Hashemi, Country Manager of VOX Cinemas for Saudi Arabia, the market reaction has been excellent and Saudi Arabia’s cinema industry has had a ‘good start’ – with audiences responding well to the ‘entertainment-plus cinema’ offering at the mall.
“We are also very pleased at the support we have received from the government so far, in everything from operating, to licensing and expansion,” he said.
Kelvin Kwok Han Sim, CEO of Dar Al Arkan – the property development company behind Al Qasr Mall, described this particular location as an important part of Saudi’s evolving cinema culture.
“The new cinema complex will meet the expectations of our discerning guests and will feature the next generation technology fit for the current sophisticated and tech-savvy Saudi movie-buffs,” he said.
As the exclusive cinemas advertising partner of VOX Cinemas – across the region, we at Motivate Val Morgan warmly welcome Al Qasr Mall into our cinema circuit in Saudi Arabia.
Contact a member of our sales team for more information on cinema advertising opportunities in Saudi Arabia.
For more information on locations and movie timings, visit https://ksa.voxcinemas.com/
Related Articles:
VOX Cinemas Opens at Red Sea Mall in Jeddah
VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall
Source: Gulf Business, Eye of Riyadh, Arabian Business and Construction Week Online.
Globally there are more than 150,000 operational cinema screens and the GCC accounts for 1,300 of them. Research by PwC estimates that more than 1,000 cinema screens are expected to launch over the next three to five years, and the total number of cinema screens are expected to increase by 38.4 percent in the MENA region.
Another study by PwC indicated that the box office revenue in the MENA region exceeded $500 million, which accounted for approximately 1.25 percent of the global box office revenue (US$39.92 billion) in 2017 – up three percent from 2016. With a growing population across the GCC and an increasing level of investment by both regional and international cinema exhibitors, the cinema industry is set to thrive over the years ahead.
The deregulation of Saudi Arabia’s film industry in 2018 has opened up a billion-dollar market for cinema exhibitors and film distributors. The undoing of this law will also present movie distributors with a tremendous opportunity – to exhibit in an additional market which happens to be the largest of all GCC countries, and allow brands to add cinema – a new, effective and unrivalled platform, to its media mix for greater reach.
According to Cameron Mitchell, CEO of Majid Al Futtaim Cinemas, VOX Cinemas – which presently operates 355 cinema screens, will invest Dh2 billion and add 600 cinema screens in Saudi Arabia.
“All eyes in the industry are on Saudi Arabia right now,” he said. “We will invest $100 million in a year to open 100 cinema screens – part of the Dh2 billion plan to open 600 cinema screens in Saudi Arabia in the next three to five years. Overall, we will operate around 1,200 cinema screens across the region in five years’ time. With the Saudi market opening, we see a lot of opportunities in the region’s cinema and entertainment industry.”
With Arabic being the predominant language amongst Saudi nationals, local filmmakers and content writers – with the help of other creative talent across the region, will also be encouraged to produce more Arabic movies.
Image credits: Abu Dhabi World Online
Not only is cinema an ideal environment – distraction and disruption free, to watch new movie releases, but it’s also a place where movie-lovers frequent when wanting to experience unique concepts and technology on offer – 3D, 4DX and Dolby Atmos to name a few. Cinemas across the region also offer luxury experiences – which include a selection of fine food and drinks, for movie lovers with higher spending power.
Going to the cinema has now become a popular pastime across the GCC, with cinemagoers also watching more than one movie per week, which can be attributed to the promotions by both banks and telecom providers across the region – similar to that of ‘Buy one, get one free’ with HSBC, ‘50% off on Saturdays’ by Visa in Bahrain and ‘du Tuesday’ in the UAE. With audiences now being able to watch the latest movie releases in an affordable, comfortable, luxurious and memorable way, cinema admissions across the region can expect to witness steady growth over the years ahead.
Despite the proliferation of movie streaming platforms and the abandonment of cable, population trends indicate that cinema is still the preferred platform to watch new movie releases – premium first run content. Aside from being one of the fastest growing regions in the world, it is also one of the youngest, with over 50% of the region’s population under the age of 25 years. The younger generation tends to spend more on watching movies at the cinema, and in years to come, it will be this segment of GCC ‘s population that will drive the region’s cinema industry to new heights, allowing it to capture a larger share of the global box office.
With a mega line-up of blockbuster releases – such as Captain Marvel, Avengers: Endgame, Lion King, X-Men, Fast and the Furious, Toy Story 4 andStar Wars (to name a few), 2019 is predicted to be another record-breaking year – most likely attracting larger audiences between the ages of 16-34 years.
Motivate Val Morgan offers advertisers a regional cinema circuit – spanning across UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait, and has the expertise to strategically plan a marketing campaign to engage cinemagoers at every stage of the cinema experience.
Find out more on our offerings – onscreen, offscreen and cinevations, and contact us to bring your brand to life on the big screen.
Source:Arab Health and Khaleej Times
Motivate Val Morgan has signed an exclusive advertising sales partnership with AMC Cinemas for their cinema locations across the Kingdom of Saudi Arabia.
AMC, a global leader in entertainment, opened the first cinema in Saudi Arabia in April 2018 at King Abdullah Financial District (KAFD) in Riyadh. Globally AMC’s brands include Odeon Cinemas, UCI Cinemas and Nordic Cinema.
Over the next five years, AMC plans to open 50 cinemas in cities all across Saudi Arabia, expanding to a total north of 75 locations throughout the kingdom by 2030.
“This is a game-changing initiative within the regional entertainment space,” said Ian Fairservice, Managing Partner of Motivate Media Group. “Expanding into Saudi Arabia remains one of our key business objectives and fulfils our long-held belief in the value of key strategic partnerships.”
Additionally, as part of Saudi Arabia’s Vision 2030, Motivate Val Morgan will support AMC in the education and training of young Saudi Nationals through a special internship programme, including sponsoring their attendance at the Dubai Lynx Festival of creativity each year, which brings together top creatives and the world’s best brands.
For more information on AMC Cinemas, please visit their website and contact us for cinema advertising opportunities at this location.
On Monday 28th January 2019, VOX Cinemas opened its doors to the very first cinema in Jeddah at Red Sea Mall.
The multiplex, with a seating capacity of over 1,400 seats, features 12 screens in total and includes Saudi Arabia’s largest IMAX viewing experience, three Gold Class screens and a Kids screen.
Cameron Mitchell, CEO of Majid Al Futtaim Cinemas, said Saudi Arabia has the capacity for high audience numbers.
Speaking at the opening ceremony at Red Sea Mall, Mitchell stated: “If you look at Dubai we have some 15 million customers there per annum. On the short-term goal in Saudi Arabia we are expecting the market to reach about 30 million customers.”
Research from PwC Middle East in November 2018 estimated that that total cinema revenue in Saudi Arabia would reach $1.5 billion by 2030. The forecast was based on a projected 2030 population of 39.5 million, and 6.6 screens per 100,000 people.
Last year, VOX Cinemas announced it would be investing $533 million to open 600 theaters in the next five years.
“Some 95 percent of our employees here are from Saudi Arabia. In any country where we operate cinemas, we localize the team. We have an Egyptian team in Egypt and a Lebanese team in Lebanon and of course Saudis in Saudi Arabia,” said Mitchell.
“We expect the cinemas in the Red Sea Mall to be showing…a mix of films, probably about 300 films per year with at least six new movies every single week. It will take a while for us to have enough cinemas for everyone to get to go to the cinema whenever they want to.
“In my opinion, the cinema is a good place for families to spend time together in a social environment, especially in hot summer days, when outdoor activities are limited.”
The new multiplex in Jeddah will offer cinema enthusiasts the opportunity to watch some of the world’s biggest blockbuster movies, and according to Mitchell, there would be no issues in relation to gender segregation as there are cinemas for families and separate ones for bachelors.
Here’s the walk-through video of VOX Cinemas – Red Sea Mall:
And a glimpse of the opening ceremony of VOX Cinemas – Red Sea Mall:
تم افتتاح ڤوكس سينما، أول سينما في جدة!
شكراً لضيوفنا الكرام الذين حضروا حفل افتتاح ڤوكس سينما #رد_سي_مول. تم افتتاح أول سينما في جدة ونحن متشوقون لخدمتكم جميعاً ابتداءً من اليوم! أضخم الأفلام وأفضل التجارب في انتظاركم في ڤوكس سينما، رد سي مول. احجزوا تذاكركم عبر https://voxcinemas.info/2ScvAh4 #ڤوكس_سينما_السعودية #ڤوكس_جدةThank you to our esteemed guests who attended the grand opening of VOX Cinemas, Red Sea Mall, and those who tuned in! The first cinema in Jeddah awaits you with the biggest blockbusters and amazing experiences. Book your tickets now at https://voxcinemas.info/2ScvAh4 Jeddah
Posted by VOX Cinemas KSA ڤوكس سينما السعودية on Tuesday, 29 January 2019
VOX Cinemas- Riyadh Park Mall has been operational since May 2018, and Motivate Val Morgan is the official cinema advertising partner of VOX Cinemas at both locations in the Kingdom.
Contact us for more information on cinema advertising opportunities in KSA.
For more information on locations and movie timings, visit https://ksa.voxcinemas.com/
Related Articles:
VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall
Sources: Arab News and VOX Cinemas
