CinemaCon 2022 took place between 25 – 28 April 2022 at Caesars Palace in Las Vegas.
CinemaCon, the annual convention organized by the National Association of Theatre Owners, is back after a cancelled 2020 edition and a muted 2021 affair.
Only eight months ago, the movie theater industry congregated at Caesars Palace in Las Vegas. The previous edition took place at a time when the cinema industry was in constant flux, with fewer overseas delegates, pre-recorded studio presentations, and a low turnout on the trade show floor.
The industry has made great strides since CinemaCon 2021, after a string of box office successes – Spider-Man: No Way Home, The Batman, Venom: Let There Be Carnage, Shang-Chi and the Legend of the Ten Rings, and a far more stabilized movie release calendar, which have given cinema owners the foundation to pursue a serious recovery. The worst looks to be behind movie owners around the world, with theatrically exclusive films returning to big screen and recent box office figures suggesting that viewers are returning to the medium.
Here’s a look at the biggest studio announcements from the largest annual gathering of the motion picture industry:
Sony Pictures:
Sony opened the studio presentations at CinemaCon 2022 with a victory lap. Tom Rothman, chairman and CEO of Sony Pictures Entertainment, who energized the studio’s 2021 showcase to exhibitors by expressing a strong commitment to theatrical exclusivity.
Sony Pictures Entertainment has earned a whopping $3.3 billion in global box office since their last appearance in CinemaCon, only eight months back.
The studio’s 2022 presentation began with an extended look at the upcoming comedy-action caper Bullet Train (July 29) and continued its presentation further with the new looks of Where the Crawdads Sing (July 15) and The Woman King (September 16), original titles the studio believes will help balance the tentpole-heavy release schedule of the coming months.
Warner Bros.:
Warner Bros. started the presentation at CinemaCon 2022 by unveiling an early first look at footage from The Flash.
The major announcement of the evening was confirmation from studio chairman Toby Emmerich that director Matt Reeves and star Robert Pattinson would be coming back for another installment of The Batman.
Fans also caught the first glimpse of Margot Robbie in the starring role for Barbie, now scheduled for a July 21, 2023 release.
Director Baz Luhrman gave an enthusiastic introduction to footage from his upcoming Elvis, scheduled for a June 24 release, the film will confront the challenge of re-engaging older moviegoers.
Other non-franchise Warner Bros. titles featured in the presentation include the Timothy Chalamet musical Wonka (Christmas 2023), Olivia Wilde’s Don’t Worry, Darling starring Florence Pugh (September 23), and the Stephen King adaptation Salem’s Lot (September 9).
Warner Bros.’ focus on original titles didn’t overshadow the other DC Comics properties on its schedule. Their CinemaCon presentation included advance looks at Shazam! Fury of the Gods (December 16), Aquaman: The Lost Kingdom (March 17, 2023), DC League of Super-Pets (July 29), and Black Adam (October 21).
Disney:
Marvel Studios president Kevin Feige opened the ceremony introducing a 20-minute clip of Doctor Strange in the Multiverse of Madness. Marvel titles have been a financial lifeline for the industry since cinemas reopened with titles like Black Widow, Shan-Chi and the Legend of the Ten Rings, The Eternals, and Spider-Man: No Way Home.
The CinemaCon 2022 audience also enjoyed a 30-minute look at Lightyear, the first Pixar title to hit theaters since Onward.
Disney turned the rest of the presentation over to its 20th Century Studios division, where audiences got a first look at footage of David O. Russell’s Amsterdam (November 4). The title promises to be a star-studded big screen experience driven by leads Christian Bale, Margot Robbie, and John David Washington.
Six minutes of The Bob’s Burgers Movie (May 27) also screened for the audience, emerging as a promising counter-programming option set to open alongside Top Gun: Maverick over Memorial Day weekend.
Producer Jon Landau came on stage to share Disney’s biggest announcement of the morning. Avatar 2, now titled Avatar: The Way of Water, will stick to its December 16 release date.
Universal Studios:
Universal Studios’ presentation represented with footage from Jordan Peele’s Nope (July 22), David Gordon Green’s Halloween Ends (October 14), and the Blumhouse evil robot thriller M3gan (January 13, 2023).
Highlights from the showcase also included enthusiastic responses from exhibitors for comedies Easter Sunday (August 5), Minions: The Rise of Gru (July 1), and Bros (September 30). Universal’s presentation closed with legacy cast members of Jurassic World: Dominion introducing a trailer for the film ahead of its June 10 release.
Focus Features:
Focus Features president Lisa Bunnell introduced footage from several upcoming titles. Focus will bring a diverse slate to theaters in 2022 that includes movies like Downton Abbey: A New Era (May 18) and Mrs. Harris Goes to Paris (July 15), genre plays like action-comedy flick Violent Night (December 2), and dramas like James Gray’s Armageddon Time.
Neon:
Neon showcased footage from a trio of its own titles to complement the week’s tentpole-driven presentations. David Cronenberg’s Crimes of the Future (June 3) is sure to make audiences squirm as the legendary director returns to his roots in body horror.
Lionsgate:
Lionsgate showcased upcoming comedy About My Father. The Studio also revealed never before seen footage of a slate that balances original films like coming-of-age comedy Are You There God? It’s Me, Margaret and horror flick The Devil’s Light with established action franchises like John Wick Chapter 4 and The Expendables 4.
The studio is also building spin-off series based on successful films. The drama White Bird will act as a sort of spiritual prequel to Lionsgate’s 2017 hit Wonder, while Ballerina will give star Anna de Armas her own series in the John Wick universe.
The CinemaCon 2022 audience caught their first glimpse of the video game adaptation Borderlands and a new Dirty Dancing movie heralding the return of original star Jeniffer Grey.
The big news from the Lionsgate showcase came in the final moments of the presentation with the announcement of a new Hunger Games prequel dated for November 17, 2023. The Hunger Games: The Ballad of Songbirds and Snakes could provide a return to major global grosses for Lionsgate, which has played a larger role with mid-range titles since the Hunger Games series concluded in 2015.
Paramount Pictures:
Paramount Pictures kept most of the focus of its CinemaCon 2022 presentation on Top Gun: Maverick, which got its first public screening at the Las Vegas gathering Thursday.
The studio still had a few other big announcements to make. Among them were two title announcements for Paramount’s biggest franchises: Mission: Impossible and A Quiet Place. The seventh M:I film will be titled Mission: Impossible — Dead Reckoning: Part One while the upcoming “Quiet Place” spinoff from director Michael Sarnoski will be called A Quiet Place: Day One. Both films are set for release in 2023.
Source: Boxoffice Pro
The Marvel Cinematic Universe has gradually introduced the multiverse through various installments of its four phases, and Doctor Strange in the Multiverse of Madness will finally dive headfirst into the weirdness.
In Spider-Man: No Way Home doctor strange cast a spell that went wrong, cracking open the multiverse, allowing parallel universes to collide. The first trailer for Doctor Strange in the Multiverse of Madness was shown to audiences after the movie, replacing the typical post-credits scene in a Marvel Studios picture. “Things just got out of hand,” Dark Strange adds ominously in the trailer, implying that there might be more problems with the multiverse at large.
As we anxiously wait to see how everything will unfold, here is everything we know so far about Doctor Strange in the Multiverse of Madness:
Appearances in the MCU
The Prequel: Doctor Strange 2016
Doctor Stephen Strange was given a thorough origin story when we first met him: a skilled surgeon who crippled his hands in a car accident. Under the guaidance of the ‘Ancient One’ played by Tilda Swinton, he soon became the ‘Sorcerer Supreme’, guarding all things enchanted, including the time stone, which Thanos later used to wipe out half of the universe. The film grossed a staggering US$ 677.8 million worldwide.
Other Appearances
Though the Multiverse of Madness is only the second solo outing of Doctor Strange, this is Cumberbatch’s sixth time playing the hero on the big screen: He showed up briefly in Thor: Ragnarok, played a pivotal role in Avengers: Infinity War, was instrumental in Avengers: Endgame and will also be appeared in Spider-Man: No Way Home.
Behind The Scenes
Doctor Strange in the Multiverse of Madness is directed by Sam Raimi. Scott Derrickson, who directed the prequel, was tapped to direct this sequel, but he dropped out owing to artistic differences. The story was written by Michael Waldron, who also created the Disney+ series Loki, while the music is by Danny Elfman. Michael Giacchino has been replaced by the renowned composer, who has worked on multiple Sam Raimi films, including the first two Spider-Man flicks.
Cast
The movie sees the return of the main cast; Benedict Cumberbatch as Doctor Strange, Benedict Wong as Wong, Rachel McAdams as Doctor Christine Palmer, and Chiwetel Ejiofor as Mordo. Both Doctor Strange and Wong appeared in the Infinity Saga’s final two Avengers films and Spider-Man: No Way Home, with Wong additionally making an appearance in Shang-Chi and the Legend of the Ten Rings. According to Rolling Stone magazine, Doctor Strange almost made an appearance in WandaVision before being cut from the series finale. While McAdams plays Palmer in the Disney+ animated series, What If…?, Palmer and Mordo have been absent from Marvel films since 2016. Doctor Strange in the Multiverse of Madness properly reunites the cast for the first time in years.
Plot
The only thing we knew about Doctor Strange in the Multiverse of Madness is that it’ll continue to follow Dr. Stephen Strange’s research on the time stone. The film is set after the events of Spider-Man: No Way Home and will explore the multiverse of the Marvel Cinematic Universe. Kevin Feige, according to Bloomberg, has stated that the film will also tie in with the Disney+ series Loki.
New Characters and Cameos
The only confirmed newbie is America Chavez (Xochitl Gomez), also called Miss America in the comics.
The teen superhero is one of the Young Avengers in the comics. While it’s unlikely that the Young Avengers will form in this movie, it’s worth noting that she isn’t the first member of the Young Avengers to join the MCU recently. Other Young Avengers include Kate Bishop (Hailee Steinfeld, Hawkeye), Elijah Bradley (Elijah Richardson, The Falcon and the Winter Soldier), Billy Maximoff (Julian Hilliard, WandaVision) and Cassie Lang (Kathryn Newton, Ant-Man: Quantumania). Their introductions being so close together probably isn’t a coincidence.
Patrick Stewart Despite previously denying his involvement in the upcoming MCU film, has now entertained the possibility of a meeting between Cumberbatch’s sorcerer and his professor Xavier – and seemingly confirmed he will indeed appear in the film directed by Sam Raimi.
Villain in the Multiverse
The ‘old friend turned enemy’ line almost certainly points to Ejiofor’s Mordo, who began to fulfil his comics destiny during the end credits of Doctor Strange by starting his shift toward supervillainy. He certainly fits the bill of a frenemy to Strange, making him the obvious choice.
But Marvel’s never been shy about zigzagging away from the obvious choice. Many fans suspect that the actual villain could be Olsen’s Wanda Maximoff, who was last seen in WandaVision honing her magic skills in isolation and in possession of the Darkhold, a book of black magic she took after besting rival witch Agatha Harkness in battle.
There’s also the possibility that Doctor Strange will be fighting… Doctor Strange. That is an evil variation of Doctor Strange from another timeline.
Trailers
The first look at Doctor Strange in the Multiverse of Madness debuted during the post-credits for Spider-Man: No Way Home, which was released in theaters on Dec. 17.
On Dec. 22, Marvel shared the teaser trailer online alongside a quote from Doctor Strange that read, “The Multiverse is a concept about which we know frighteningly little.”
On Feb. 13, Marvel shared the official trailer online after it aired during the 2022 Super Bowl.
Recommended Catch ups
The good news is that you won’t need to rewatch every Marvel movie to comprehend this one, though a rewatch of Doctor Strange (2016) will likely be worthwhile, if only to refresh your memory on the movie series’ delightfully surreal aesthetics.
On the streaming side, Disney+’s WandaVision and Loki are also recommended catch ups in order to fully understand what ‘In the Multiverse of Madness’ has in store.
Release Date
The film was originally set to open before Spider-Man: No Way Home. Due to the COVID-19 pandemic, the film experienced multiple delays. For now, Doctor Strange in the Multiverse of Madness is slated for release on 05 May, 2022 (a push-back from a previously intended March 2022 release).
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Saudi box office did a total of US$238 million in 2021, a 95% increase compared to the previous year.
Saudi Arabia in 2021 continued its exponential growth as a theatrical box office market with revenue totaling US$238 million for the year, a 95% increase compared with 2020 when the total intake had been $122 million, according to figures provided by Comscore.
Four years after the removal of the kingdom’s 35-year-old ban on movie theatres, Saudi Arabia has now achieved the status as the West Asian region’s top theatrical market in terms of gross box office, surpassing the UAE, which achieved a box office of US$130m for the year 2021.
Saudi cinemas witnessed the release of 340 new films in 2021, up from 222 films in 2020. The top-grossing 2021 title was Egyptian comedy Waafet Reggaala (A Stand Worthy of Men), which did US$15 million, making it the country’s top grosser ever since moviegoing was reinstated in January 2018.
Spider-Man: No Way Home was the top-grossing Hollywood title in Saudi Arabia in 2021, earning US$11.2 million and continuing to do well in 2022, ranking the No. 2 spot on the chart. It was followed by Cruella, which grossed US$9.1 million, and Guy Ritchie’s Wrath of Man, which made US$8.3 million in Saudi cinemas.
Egyptian comedy, Mesh Ana (Not Me), featuring local megastar Tamer Hosny, weighed in at No. 5 on the 2021 Saudi box office chart with US$8.2 million, while another release from Egypt Mama Hamel (Mom Is Pregnant), about a 60+ woman who is somehow expecting a child, came in at No. 10, pulling US$5.9 million.
Saudi Arabia’s surge in box office grosses is clearly driven by the increase in multiplexes across the nation. The number of multi-screen movie theaters in Saudi Arabia grew from 33 locations at the start of 2021 to 53 locations by December 2021, an increase of 20 new locations, according to Comscore.
According to figures revealed in December during the Red Sea Film Festival in Jeddah by Bahaa Abdulmajeed -an official from the Saudi Investment Ministry, Saudi Arabia now has 430 screens and counting, and has an ambitious target of reaching 2,600 screens by 2030. Several analysts, including PwC, see Saudi as becoming a billion-dollar movie market in the next few years.
Currently, Saudi-owned Muvi Cinemas operates the highest number of local cinemas, with 21 locations (including its drive-in cinema) across the Kingdom. They are followed by VOX Cinemas with 15 locations. U.S. theater chain AMC Cinemas with 10 locations, Lebanon’s Empire Cinemas with 5 locations and Mexican-owned Cinépolis Cinemas which now operates 2 multiplexes in Saudi.
Top 10 Box Office Hits in Saudi Arabia in 2021
Source: Variety
Spider-Man: No Way Home was the talk of the MCU community for months before its release. The internet was flooded with fan theories about multiple Spider-Man fighting together in the film, and people were convinced they had spotted Tobey Maguire and Andrew Garfield on set.
On December 16, 2021, Spider-Man finally made it into cinemas in MENA, and worldwide on December 17. The Multiverse brought both ‘Amazing Spider-Man’ and the ‘Friendly Neighborhood Spider-Man’ to the big screen alongside Holland’s take on the ‘Web-slinging’ hero. In addition to them, several villains from previous Spider-Man films also made an appearance, matching the expectations of the MCU Spiderman fans as well as the general audience.
The Movie has been shattering records ever since. While receiving much praise from both fans and critics around the world, it has now earned a sweet spot on the domestic box office list in the US and has become the fourth highest-grossing film of all time. The movie raked up a US$ 702.6 million in ticket sales in the US alone since its release, and US$ 1.6 billion globally, making it the eighth highest-grossing film at the global box office.
Sony Pictures MENA Marketing Director Charbel Zakhour recently announced on LinkedIn that Spider-Man: No Way Home has officially become the No.1 Grossing Film in the MENA region. This box office success reaffirms the unmatched impact theatrical releases can have in times post the outbreak of the pandemic. Spider-Man: No Way Home also demolished any preconceived notions about how much a major theatrical blockbuster could gross in these times.
As a result of this success, the industry has maintained a V-shaped recovery since the disruption caused by the pandemic, and we are looking forward to a positive year in 2022.
In this edition of ‘What’s Buzzin Behind the Screen’, we bring you the latest industry news – everything you need to know about what’s happening behind the scenes in Hollywood. From the latest trailer releases to box office collections and movie announcements, here’s the January 2022 update:
Stay tuned for the latest industry news in our February 2022 edition.
Source: The Hollywood Reporter, Empire Online
Here’s a list of all confirmed Marvel movies, releasing from December 2021 onwards.
Marvel Cinematic Universe was first introduced to audiences in Iron Man (2008) when Nick Fury tells Tony Stark: “Mr. Stark, you’ve become part of a bigger universe. You just don’t know it yet.” This was an ambitious attempt of ‘transmedia story telling’ – bringing the comic book continuity to the BIG Screen. 21 Marvel movies later, Avengers: Endgame marked the end of Marvel’s overarching storyline as we know it, but it is not the end of the Marvel Cinematic Universe.
Following a pandemic-mandated delay of Marvel’s Phase 4 slate, the studio debuted three series – WandaVision, The Falcon and the Winter Soldier and Loki, and returned to the BIG screen in 2021 with Black Widow, Shang-Chi and the Legend of the 10 Rings and Eternals, revealing plans for its post-Infinity Saga future.
In this feature, we provide a summary of all confirmed Marvel movies that are releasing over the coming years, including Phase 4 and 5 , as well as the those that are currently in development.
Spider-Man: No Way Home – December 16, 2021
Arguably the most highly anticipated MCU movie since Avengers: Endgame. Tom Holland’s third solo outing as the web-slinging New Yorker is slated to hit theaters a little over a month after the debut of Eternals. With Spider-Man’s identity now revealed at the end of Far From Home, Peter asks Doctor Strange for help. When a spell goes wrong, dangerous foes from other worlds start to appear, forcing Peter to discover what it truly means to be Spider-Man. Hype has reached fever pitch since the release of the first trailer, as rumors ran rampant about the multiverse adventure set off by Doctor Strange. Some of those rumors have been confirmed in the second trailer, such as the appearance of Doc Ock, Electro, Lizard and Sand Man, while the others remain unconfirmed, though it seems all but guaranteed that both Maguire and Andrew Garfield will be reappearing as their own versions of Peter Parker.
Doctor Strange In The Multiverse Of Madness – May 5, 2022
After taking over as Peter Parker’s mentor in Spider-Man: No Way Home, Doctor Strange will get his second solo outing in 2022. Like many of the MCU’s upcoming films, he will be joined by a slew of Marvel heroes both familiar and new. Elizabeth Olsen will be returning as Scarlet Witch, Benedict Wong, Chiwetel Ejiofor, and Rachel McAdams are also set to return while Xochitl Gomez will make her MCU debut as the dimension-hopping hero America Chavez. It’s also set to follow through on the promise of exploring the multiverse, something the MCU has yet to do in full force despite touching on it in shows like Loki and the upcoming Spider-Man: No Way Home.
Thor: Love & Thunder – July 7, 2022
Chris Hemsworth is breaking the trilogy mold of Marvel movies by starring in his fourth solo outing as the God of Thunder. After wowing audiences with his hilarious and irreverent Thor: Ragnarok, Taika Waititi is back in the director’s chair for another Thor adventure. At the end of Avengers: Endgame, Thor was last seen leaving earth with the Guardians of the Galaxy, as they set out to search for Gamora. The Guardians are also set to make an appearance in Love and Thunder. Jane Foster will also be back as Mighty Thor, as she prepares to wield Mjolnir. Also back are Jamie Alexander’s Lady Sif and Tessa Thompson’s Valkyrie. They’ll all have to face off against Christian Bale’s Gorr the God Butcher. Russell Crowe will also be playing Zeus, introducing Olympian gods to the fold and combining the cosmic adventures of Thor with mythological storytelling.
Black Panther: Wakanda Forever – November 10, 2022
The highly anticipated sequel to Black Panther released in 2018 (the only Marvel movie to be nominated for a Best Picture Oscar) has faced a long road to screens. After the tragic passing of T’Challa actor Chadwick Boseman, Wakanda Forever was retooled to tell a more expansive story about Wakanda while still honoring Boseman’s legacy as the iconic Black Panther. While the Black Panther sequel will focus on the various characters introduced in the first film, Wakanda Forever will also introduce Ironheart, played by Dominique Thorne. Wakanda Forever is sure to be one of the most emotional Marvel movies to date as it deals with T’Challa’s absence and how the African nation will be shaped by his legacy.
The Marvels – February 16, 2023
The sequel to 2019’s Captain Marvel will kick off the MCU’s 2023 slate. Brie Larson’s Carol Danvers will be joined by Teyonah Parris’ Monica Rambeau, who has a bone or two to pick with the cosmic hero. Iman Vellani will also appear as Ms. Marvel after her debut in a solo Disney+ show in 2022. As is common for Marvel movies this far out, very little is known about the plot, but the events of The Marvels are seemingly already being set up in the MCU.
Guardians Of The Galaxy Vol. 3 – May 4, 2023
James Gunn’s Guardians of the Galaxy Vol. 3 is the only MCU movie not to be delayed recently and that’s because Gunn has been ready to direct the film for several years. In addition to being the last outing of the original members of the team, Guardians 3 will also introduce Adam Warlock, who is set to be played by Will Poulter. Gunn has also hinted dozens of other secret roles have been cast for the film, indicating a massive send-off for some of the most beloved MCU characters. Guardians of the Galaxy Vol. 3 will also expand the cosmic side of the MCU further after both Thor: Love and Thunder and The Marvels spend some time away from earth.
Ant-Man & The Wasp: Quantumania – July 27, 2023
While the Ant-Man films have always been more tangentially related to the MCU at large, that all changed when Paul Rudd’s plucky Scott Lang played a big role in Avengers: Endgame. The third Ant-Man film will go even further than that. Not only does Cassie Lang, Scott’s daughter, seem primed to become a hero in her own right, but the Lang family is set to face off against who many presume to be the MCU’s next Thanos. Jonathan Majors’ Kang the Conqueror was introduced in Loki as He Who Remains, but the foreboding overlord of the citadel beyond the end of time warned of dangerous variants of himself who would be unleashed if the Sacred Timeline was destroyed. Now that that’s happened, it looks like Scott, Hope van Dyne, Janet van Dyne, and Hank Pym are set to face off against one of the MCU’s most dangerous villains, making Ant-Man & the Wasp: Quantumania an integral installment in Marvel’s wider plans.
Fantastic 4 – 2023
Marvel’s First Family will finally make their MCU debut – it’s just a matter of when. Now that Disney owns 20th Century Fox, the rights to the Fantastic Four are finally in the hands of Marvel Studios and Kevin Feige announced plans for a movie about the superhero team in December 2020. Spider-Man: No Way Home director Jon Watts will also helm Fantastic Four, so as soon as Peter Parker’s third solo film releases, Watts should be able to begin work on the highly anticipated film. While Marvel has yet to set a date of release for the film, it seems safe to assume it could come in late 2023 or early 2024.
Blade – 2023
Two-time Academy Award winner Mahershala Ali will take on the role of vampire hunter Blade as the MCU looks to continue exploring the scarier side of Marvel lore with characters like Moon Knight and the upcoming Disney+ Halloween special that will reportedly include Werewolf by Night. Blade will represent a shift in the MCU as a whole and there’s no one more perfect than Ali to take on the role. With a director and writer both attached to the film, Blade will be one of the Marvel movies releasing in 2023.
Deadpool 3 – 2024
The famous “Merc with a Mouth,” Ryan Reynolds’ Deadpool is officially making his way to the MCU in Marvel’s first R-rated feature. Bob’s Burgers writers Wendy Molyneux and Lizzie Molyneux-Logelin are attached to pen the screenplay with filming beginning sometime in 2022. Right now, Deadpool is the only character who will remain the same in crossing over from 20th Century Fox to Disney, and there’s no better character to do so than Wade Wilson. With filming commencing next year, it seems likely that Deadpool 3 will hit theaters sometime in early 2024.
Captain America 4 – TBA
Anthony Mackie’s Sam Wilson is officially the MCU’s new Captain America after he wrestled with taking on the mantle in Disney+ series The Falcon and the Winter Soldier. Little is known about Captain America 4, including whether or not Sebastian Stan will appear after Bucky Barnes and Sam Wilson teamed up in their show. Still, it seems safe to assume that Stan could make a comeback alongside Emily van Camp’s Sharon Carter, who was revealed as the Marvel villain Power Broker at the end of that series. With no writer or director attached to Captain America 4, it could be a while before the movie comes out, but Kevin Feige has said he does have a release date in mind.
X-Men – TBA
Like Deadpool and the Fantastic Four, X-Men mutants are officially being introduced to the MCU. Of all the upcoming Marvel movies, the one centered around mutants may be the most mysterious. Marvel will want to differentiate itself from 20th Century Fox’s long-running X-Men franchise and doing so could mean holding back on introducing fan-favorite characters like Wolverine, Storm, and Cyclops. However, it happens, it’s sure to be another landmark event for the MCU following Eternals, but it will be quite some time before they finally appear. That won’t stop Marvel Studios from slyly laying the groundwork for mutants’ eventual appearance, though.
Source: Screenrant
The 10th installment of CinemaCon, the largest annual gathering of the motion picture industry, took place between 23 – 26 August 2021 at Caesars Palace in Las Vegas.
CinemaCon is a global event that attracts delegates from more than 80 countries across the cinema industry, including studios, distributors, exhibitors and content creators.
Whilst the scale of the event was nowhere close to previous editions, mainly due to COVID-19 related travel restrictions, the show did go on, with studios setting the stage for their upcoming movies and giving the industry hope, confidence and a clear message that cinema is here to stay.
Here’s a roundup of studio announcements at CinemaCon 2021:
This year’s event enumerated blockbusters such as F9, Godzilla vs. Kong, A Quiet Place Part II and Cruella as the major drivers behind the extraordinary resurgence of the cinema industry, due to their encouraging box office figures. However, the highlight of the show included the preview of upcoming tentpoles by major studios, while it was announced that most of the preview films will be exclusive theatre releases.
This edition of CinemaCon also featured some discussions on the industry’s challenges coming out of the pandemic. Patty Jenkins, director of ‘Wonder Woman 1984’, emphasized that day-and-date” release is a “heartbreaking experience”. “I’m not a fan of day-and-date, and I hope to avoid it forever,” stated the filmmaker, expressing her strong preference of maintaining an exclusive theatrical window for all her upcoming films. “I don’t understand why we’re talking about throwing (the big-screen experience) away for 700 different streaming services that there’s no room for in the marketplace. It’s crazy to me,” said Jenkins. “One studio should plant a flag and make a huge move just for the theatrical experience, and the filmmakers will go there as a result”
The Chairman and CEO of Sony Pictures also slammed day-and-date releases, pointing to the success of Free Guy at box office, and stated that such ‘terrific’ movies are not meant to be watched at home.
The next edition of CinemaCon is scheduled to be held between 25 – 28 April 2022.
Sources: CinemaCon and Box Office Pro
