VOX Cinemas 15-screen cinema at Wafi City in Dubai features a Samsung Onyx screen and signature concepts including KIDS, MAX, as well as a reimagined VIP experience.
Majid Al Futtaim – the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa and Asia, launched its first hybrid cinema and family entertainment centre at Wafi City in Dubai, UAE on 9 May 2021.
The state-of-the-art entertainment hub spans two floors and comprises VOX Cinemas – the Middle East’s most innovative and fastest growing exhibitor, integrated with Magic Planet – the regionally award-winning family entertainment centre.
The 15-screen cinema at VOX Cinemas Wafi City offers moviegoers an exceptional cinematic experience and boasts the first Samsung Onyx screen in the UAE. Backed by brilliant LED picture quality and an infinite contrast ratio, Samsung Onyx delivers a powerful, captivating and memorable experience through HDR (High Dynamic Range) graphics and clear sounds. The cinema also features cutting-edge audio-visual technology and a variety of VOX signature concepts including KIDS, MAX, as well as a reimagined VIP experience with luxury seating and in-seat dining.
Families and fun seekers of all ages can also enjoy a wide variety of the latest video games, amusement rides, attractions and redemption games at Magic Planet, which features Bumper Cars, Drop ‘N Twist and Highway 66 – the ultimate mini-bowling experience.
The all-encompassing entertainment destination also features an array of F&B outlets to complement the experience including new concepts Candy Corner, where guests can indulge in a wide variety of sweet treats, and The Spotlight at Wafi City, which serves gourmet cuisine directly to guests’ seats. The décor in the thoughtfully appointed new culinary offering is imaginative and intriguing and truly immerses discerning film fans in a unique atmosphere that redefines luxury and the cinematic experience.
Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said, “We’re proud to collaborate with Wafi Group, which shares our vision for creating remarkable destinations and passion for excellence, to open our first hybrid cinema and family entertainment centre in the United Arab Emirates. Today’s customers are looking for more engaging and immersive ways to spend time with family and friends and, at Majid Al Futtaim, we are committed to staying ahead of the curve and finding innovative new ways to exceed evolving
expectations. VOX Cinemas and Magic Planet at Wafi City have been designed as a holistic concept seamlessly integrating two recreational functions into one enriched experience and we’re very excited to welcome new guests and create great moments together.”
Sheikh Ahmed bin Mana bin Khalifa Al Maktoum, Deputy Chairman of Wafi Group added, “Majid Al Futtaim is synonymous with customer-focused and innovative experiences and, we are excited to partner with them to launch this world-class entertainment destination, which offers an exciting selection of immersive attractions for the whole family to enjoy. VOX Cinemas Wafi City takes the cinematic experience to the next level with a unique offering that goes beyond customers’ expectations and features the ultimate VIP experience.”
VOX Cinemas presently operates 22 cinemas and 267 screens across the UAE. In March 2021, the cinema exhibitor opened at City Centre Al Zahia in Sharjah, with the launch marking the fifth cinema opening across the region in the wake of COVID-19. Later this month, VOX Cinemas is set to launch three multiplexes across Saudi Arabia and Bahrain as part of its ambitious expansion plans across the region.
We at Motivate Val Morgan congratulate VOX Cinemas on the opening of the new the 15-screen cinema at Wafi City, and warmly welcome this location to our cinema circuit in the UAE.
Contact us to advertise your brand on the screens at Wafi City in Dubai, UAE.
Sources: Vox Cinemas Press Release
One of the most anticipated blockbusters of this year – Godzilla vs. Kong, has been a huge hit in every market it opened, pulling in a record setting US$ 141.7 million overseas. The film opened in 38 different international markets, with China accounting for US$ 99 million over eight days – the country’s largest box-office debut in nearly two years.
With international audiences flocking to movie theaters once again, the U.S. box office too made its triumphant return with the blockbuster earning a thumping US$ 27.9 million in North America in just three days of its release (31 March 2021). In the UAE, the blockbuster garnered an astounding 138,000 admissions in its first four days, with a US$ 1.9 million weekend total – far more than any film has managed since the pandemic began. Saudi Arabia was right behind the UAE with 76,000 admissions for the feature.
The film has also been a hit with critics, currently sitting at 81 per cent on Rotten Tomatoes with 118 reviews counted.
The record COVID-era opening of Godzilla vs. Kong is especially encouraging since Netflix made headlines for paying nearly US$ 450 million to acquire the rights for two sequels to Knives Out. Key tests ahead for global cinema are A Quiet Place Part II (Paramount) and F9 (Universal) – set for international release on 28 May and 25 June respectively, both of which are initially theater exclusives.
Recent hits such as Tom & Jerry and Raya and the Last Dragon also opened in the 20,000 admissions range in the UAE. Open for seven weeks now in the, Tom & Jerry has totaled over 150,000 admissions – an impressive achievement for the animated/live action hybrid, while the Malayalam film The One also opened with 20,000 admissions, all of which indicate that business is back in a big way in the UAE.
Upcoming blockbuster releases across the Middle East include: Mortal Kombat (8 April), Free Guy (20 May), Cruella (27 May), Luca (17 June), F9 (24 June), Top Gun: Maverick (1 July), Black Widow (8 July), Jungle Cruise (29 July), The Suicide Squad (5 August), The Boss Baby: Family Business (16 September), Dune (30 September), Spider-Man: No Way Home (17 December) and The King’s Man (22 December).Advertisers, mark your return to the BIG SCREEN in a BIG WAY!
Contact us for cinema advertising opportunities alongside the above mentioned blockbusters.
Sources: The Numbers, Esquire Middle East, Collider, Forbes and IMDb
The latest ads on the BIG Screen across UAE and KSA in the month of December 2020
2020 will be drawing to a close in a few days, and in a year that has been extremely challenging for the cinema industry and its affiliated businesses such as cinema advertising, Motivate Val Morgan is grateful to our advertisers who not only still believe in the power of cinema, but has shown their undoubted support towards the medium in a year which we can all agree was full of twists and turns, and are happy to bid farewell to.
December ushered in the festive spirit in the lead up to Christmas, and we also witnessed the release of one of the most anticipated blockbusters of the year in the Middle East – Wonder Woman 1984. Advertising alongside the release of DC’s ravishing superhero on the BIG Screen and during the weekend of Christmas were the following brands:
Jahez
Campaign Start Date: December 17, 2020
Campaign End Date: January 6, 2021
Cinema Locations: Across all screens of VOX, AMC and Muvi cinema locations in KSA
Atlantis
Follow A Movie: Wonder Women 1984
Campaign Start Date: December 17, 2020
Cinema Location: VOX Cinemas – Mall of the Emirates
Al Hokail Medical Group
Campaign Start Date: December 24, 2020
Campaign End Date: March 6, 2021
Cinema Location: Muvi Cinemas – Mall of Dhahran
Week 1,4,7 & 10
Week 2,5 & 8
Week 3,6 & 9
Mobily
Start Date: December 24, 2020
End Date: January 13, 2021
AMC Locations: KAFD, Panorama Mall
Muvi Locations: Mall of Arabia, Al Hamra Mall, Haifa Mall, Nakheel Mall (Dammam)
VOX Locations: Atyaf Mall, Kingdom Centre, Riyadh Front
USA Pears
Start Date: December 24, 2020
End Date: December 30, 2020
VOX Location: Drive-in Cinema at Mall of the Emirates and Yas Mall
Reel Locations: The Dubai Mall, Dubai Marina Mall and The Springs Souk
Etisalat
(Change of material – part of an annual campaign)
The cinema campaign was a 60 sec. edit of the above video
Cinema Locations: Multiple VOX, Reel, Oscar, Cine Royal and Cinemacity locations
A 60 sec. edit of the above video played in cinema
Yamaha
(Change of material – part of an existing campaign which started on November 26, 2020)
Cinema Location: Reel Cinemas – The Dubai Mall
As we move in to the New Year – a year with a number of blockbusters scheduled to release, we remain hopeful and look forward to welcoming more brand ads on the BIG Screen.
Contact a member of our sales team for cinema advertising opportunities in 2021.
Emarat – one of the UAE’s leading petroleum companies, recently booked an integrated cinema campaign with Motivate Val Morgan across multiple cinema location in UAE.
The on-screen component of the campaign included a 60 sec. commercial booked for a period of 8 weeks (1st December 2020 to 25th January 2021) at the following cinemas:
VOX Cinemas – City Centre Mirdif, Mall of The Emirates, City Centre Sharjah, City Centre Ajman and Al Hamra Mall
Reel Cinemas – The Dubai Mall, The Springs Souk and The Pointe
The commercial maps the brand’s journey over almost 40 years, serving communities when and where needed – keeping people and businesses moving. Even though times have changed, one thing that has stayed the same for Emarat is their commitment to quality, service and excellence. Communities can truly expect…the expected with Emarat.
Emarat also booked a range of off-screen executions at multiple cinema locations for a 2 month period (starting 1st December 2020) as per below:
Entrance Panel Wrap: Reel Cinemas The Dubai Mall
Digital Screen: Reel Cinemas The Springs Souk and VOV Cinemas City Centre Ajman
Entrance LED: VOX Cinemas City Centre Mirdif
Hero Screen (screen above Candy Bar): VOX Cinemas Mall of the Emirates
Light Box: VOX Cinemas City Centre Sharjah and Al Hamra Mall
Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.
Don’t miss out on reaching your target audience, especially alongside the release of Wonder Woman 1984 (December 17).
Contact us for more information on integrated cinema campaigns across our cinema circuit.
Laxmii – the first big-budget Bollywood Blockbuster to release post COVID-19 lockdown!
The Akshay Kumar starring film that everyone has been waiting for – Laxmii, will finally hit cinemas in the UAE on Monday, 9th November 2020. The film – a remake of Tamil blockbuster Muni 2: Kanchana, is directed by Raghava Lawrence and will also feature stars such as Kiara Advani, Tusshar Kapoor, Sharad Kelkar and Ashwini Kalsekar.
The Horror comedy film revolves around Akshay Kumar who plays a dual role: Asif – a man who doesn’t believe in ghosts, and Laxmii – a powerful and radiant transgender ghost seeking revenge.
Fox Star Studios, the leading production house confirmed that the movie will simultaneously have a theatrical release in Australia, New Zealand and UAE, and will release on their OTT platform – Disney+ Hotstar for audiences in India.
Here’s everything we know about Laxmii prior to its release:
Director:
Raghava Lawrence – mainly known for Telugu and Tamil movies, originally embarked on the idea to direct Muni 2: Kanchana when a trust run by him was approached by a group of transgenders. Upon hearing their story, he decided to take the social message to a much wider audience by portraying it on the big screen, and based on its success, moved on to remake the film with title name Laxmii, extending it to Hindi audiences.
Movie Title Change:
The film was originally titled Laxmmi Bomb up until 29th October 2020, but changed to Laxmii with a view to respect religious sentiments of a group of protestors in India. This is not the first-time intolerance in India has won though, for back in 2018, the epic period drama film Padmavati was changed to Padmaavat.
Trailer Success:
When the trailer dropped on 9th October 2020, it became the most viewed movie trailer in India in just 24 hours with 70 million views (YouTube + other social media platforms).
Song Feature on the Burj Khalifa:
UAE has always been a popular destination with directors and producers of both Hollywood and Bollywood. From natural and man-made landscapes; which are vast and varied, flame hued deserts, to futuristic skylines and iconic landmarks, UAE has been featured as the backdrop in numerous films that released in 2020 and from back in the past.
Popular films featuring UAE include Mission Impossible – Ghost Protocol (2011), Star Wars: The Force Awakens (2015), Fast & Furious 7 (2015) and most recently Jackie Chan’s action movie Vanguard (2020) and Denis Villeneuve’s sci-fi/adventure Dune (set to release in 2021).
Certain scenes of Laxmii too were filmed in the emirate of Dubai, which include the desert and Dubai Marina. The film also dedicates a song to the iconic Burj Khalifa – a trendy single that has grabbed eyeballs across the internet and is expected to be one of the biggest Bollywood party anthems of the year.
Advertisers…. here’s an opportunity to target Asian audiences in the lead up to Diwali. We’ve also recently launched a ‘Special Offer’ for advertising alongside this movie. Contract a member of our sales team for more information on the Laxmii ‘Special Offer’.
Sources: IndiaTV News, Times of India, Condé Nast Traveller, The Hindu, The National and Gulf News
More cinemas reopen in Saudi Arabia, Egypt and parts of UAE after the three month COVID-19 closure.
Saudi Arabia lifted its national curfew on June 21, 2020 and resumed commercial activities, which included the reopening of cinemas across the country. However, in line with government restrictions, social distancing remains in place and wearing of masks is mandatory.
VOX and Muvi Cinemas have opened its door to patrons who have dearly missed one of their favourite pastimes since the lockdown was imposed. The two cinema exhibitors also posted videos on their social media channels highlighting the safety and precautionary measures they have taken to ensure a safe and enjoyable experience for cinemagoers:
View this post on Instagram
Click here for more information on VOX health and safety measures
Egypt significantly eased regulations against the spread of the coronavirus, cancelling the overnight lockdown on June 23, 2020, with cinemas among the list of venues allowed to reopen. VOX Cinemas Egypt opened its doors to the public on June 27, 2020, with all necessary health and safety measures in place – in line with government guidelines.
View this post on Instagram
Following the reopening of cinemas in Dubai and Ajman, and as part of the reopening of economic and tourism activities, cinemas in in Sharjah and Ras Al Khaimah also reopened at 50 per cent capacity on June 24, 2020. Individuals entering cinemas are still required to have their temperature checked at the entrance, wear face masks and observe physical distancing of two metres.
Cinemas in UAE, Saudi Arabia and Egypt will screen previously released blockbusters from 2019 and early 2020, until new blockbusters start releasing from July 2020.
Contact us for more information on our attractive reopening cinema advertising packages in Saudi Arabia, Egypt and UAE.
Related Article:
Cinemas Reopen in Dubai and Ajman – UAE
Sources: Gulf Business and The National
Drive-in cinemas have made a huge comeback (globally) amid the COVID-19 pandemic, and with the launch of the second drive-in experience by Reel Cinemas at Dubai Hills Estate, Dubai is now home to three drive-in cinemas.
Following the launch of its first drive-in cinema at The Dubai Mall (Zabeel extension), Reel Cinemas opened its second drive-in on Thursday 25 June, 2020 at The Dubai Hills Estate – located between Mulberry 2 and Central Park in the residential area.
The cinema accommodates 100 cars, and similar to its first drive-in cinema at The Dubai Mall, tickets are priced at Dhs170 per car, with food and drinks included as a combo meal for two.
This drive-in cinema will place emphasis on showing family-friendly blockbusters, with one screening taking place each night at 8pm.
For more information on movie schedules, visit www.reelcinemas.ae, and don’t forget to check out their Drive-in experience FAQs.
Contact us for cinema advertising opportunities at Reel’s drive-in cinema at Dubai Hills Estate.
Related Articles:
Reel Launches Drive-in Cinema at The Dubai Mall
VOX Opens Rooftop Drive-in Cinema at Mall of the Emirates
Dubai’ welcomes its second drive-in cinema with the launch of Reel’s – The Dubai Mall Zabeel experience.
Reel Cinemas launched its drive-in cinema at The Dubai Mall on Saturday 30th May, 2020.
Located at the rooftop parking space of the mall’s Zabeel extension, the latest addition to Reel’s portfolio allows moviegoers in Dubai to watch films on the big screen – with the iconic Burj Khalifa and the city’s skyline in the background, while adhering to social distancing rules and guidelines. The movie can be heard by tuning car radios to a set FM frequency of 88.3.
The cinema accommodates 70 cars, with allocated parking arranged based on the car size for an optimum viewing experience for all. Only two people per car are allowed and ticket bookings have to be made via the Reel Cinemas website. Age restrictions do apply, with anyone under 12 years and over 60 unable to attend for now.
Tickets cost Dh170 per car, and include a food and beverage package for two people, which consist of one cheese popcorn, one salted popcorn, one regular nachos, two chocolate bars, two soft drinks and two water bottles. Food carts are also available for those who wish to make additional food orders.
Earlier in May, VOX Cinemas launched its drive-in experience at Mall of the Emirates.
The revival of the drive-in cinema concept – which has also seen an upswing in the US and Europe, offers movie lovers a safe way to engage in one of their favorite pastimes during these unprecedented times, whilst maintaining social distancing and enjoying a bucket of popcorn.
Here’s a list of movies that will be showing at Reel Cinemas Drive-in at The Dubai Mall Zabeel:
Fast and Furious: Hobbs and Shaw, BloodShot, Bombshell, 21 Bridges, The Hustle, Rambo Last Blood, Gemini Man, Bad Boys for Life, The Gentleman, Jumanji Next Level, Fantasy Island, 1917, Fast and Furious 8, Angel has Fallen, A Quiet Place, Mission Impossible Fallout, Fighting with my Family, The Invisible Man, The Upside, Knives Out, Men in Black International, Midway, Jurassic Park Fallen Kingdom, Childs Play, Aqua Man, Misbehaviour, The Grudge, Charlie’s Angels, Crawl, The Wretched and Shazam.
For more information, visit www.reelcinemas.ae, and don’t forget to check out their Drive-in experience FAQs.
Sources: The National, Gulf News, What’s On and Reel Cinemas
Related Article:
VOX Opens Rooftop Drive-in Cinema at Mall of the Emirates
VOX Cinemas’ drive-in cinema offers Dubai moviegoers a classic movie night under the stars.
Movie nights have taken a bit of a hit with the closure of cinemas across the globe amid the coronavirus pandemic. However, in response to the easing of restrictions imposed during the coronavirus pandemic in United Arab Emirates, while maintaining the safety of audiences by adhering to social distancing guidelines, VOX Cinemas launched its latest vintage style drive-in cinema at Mall of the Emirates in Dubai on Sunday 17th May 2020.
Situated in the shopping mall’s upper parking lot, on level 3, the drive-in cinema features a large screen underneath the Ski Dubai slop, where patrons can park in front of to enjoy a movie under the open air, while adhering to social distancing rules.
“The health and wellbeing of our guests and employees remains our top priority and moviegoers can be rest assured that the VOX Cinemas Drive-in complies with all government and best practice guidance, while still allowing guests to enjoy the big screen experience,” said Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim – Cinemas.
“Drive-in visitors will earn Share Points and can access the Mall of the Emirates mall and facilities before the movie,” he added.
VOX drive-in accommodates 75 cars with a maximum of two people each, and in line with government regulations, individuals above the age of 60 and children between 3 and 12 years of age are not permitted to access the mall and drive-in cinema.
Tickets are priced at AED180+VAT, which includes the movie and a robust F&B package – popcorn, nachos, big bag of M&Ms and drinks (plenty for two people to enjoy throughout the film).
How the concept works
Step 1:
Purchase tickets online at uae.voxcinemas.com (movie showtimes will be revealed every Monday.)
Step 2:
Once patrons arrive at the Mall of the Emirates car park, they will be given clear instructions on how to proceed towards the red-carpeted entrance by VOX staff.
At the red-carpeted entrance, the ticket QR codes are scanned and soft drinks and snacks handed over.
Step 3:
Patrons will then be directed to their designated parking slots and asked to turn off their headlights. Parking spaces are allocated based on the height of the vehicle in and effort to ensure that everyone can easily see the large screen.
The movie’s audio will be transmitted through a FM frequency directly to the In-Car Entertainment System, which will be indicated on the screen prior to the start of the pre-show and movie.
Within days of its official launch, the new VOX concept has been so well received, with all movie sessions sold out till early June. However, due to the extended lockdown in the UAE, which will take effect from 8pm to 6am starting Wednesday 20th May 2020, the drive-in cinema will remain closed till further notice.
Nevertheless, given its demand, the concept won’t be going anywhere, and you can expect it to generate as much popularity once it resumes operation.
Check out media kit and contact a member of our UAE sales team for more information on cinema advertising at the VOX drive-in cinema.
Sources: What’s On Dubai, Gulf News, Variety, The National and Arabian Business
There has been a rapid increase of investment by advertisers in cinema advertising, the luxury brands are not far off.
Today, there are countless of options for luxury brands to tell their stories. To choose the right platform, advertisers need to tap into the consumers cluttered mind, which is exposed to advertisements on a daily. One way to ensure that the brand breaks through this clutter is by raising the intimacy the consumer shares with the brand.
Important findings from the latest 2019 Brand Intimacy Report by MBLM and attributes of cinema advertising which help build Brand Intimacy among cinemagoers, gain a better understanding of ‘Brand Intimacy’ and more.
Understanding Brand Intimacy
Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love. These bonds are reciprocal and are fueled by emotion. Brands that build stronger bonds create stronger business return and longevity.
According to the 2019 Brand Intimacy Report, consumers are more willing to pay price premiums for Intimate Brands and less willing to live without them.
“Brands in the luxury category rely on creating, sustaining and developing stronger emotional relationships with their consumers. We’ve seen a tremendous increase in the industry around the enhancement and ritual archetypes, indicating that their consumers are changing their relationship to brands in the luxury category,” states William Shintani, managing partner of MBLM.
Latest MBLM Report 2019:
In 2019, the luxury industry remains in the 7th rank out of the 15 industries showcased in the 2019 Brand Intimacy Report.
Dior rises to the top of the luxury industry, followed by Chanel at #2 and Louis Vuitton at #3. The Top 10 is rounded out by Cartier, Dolce & Gabbana, Armani, Gucci, HugoBoss, Burberry, and Hermès respectively.
Enhancement and Nostalgia are fastest growing archetypes (the type of emotional relationship between a person and a brand) in the luxury category.
31% of users report being in one of the three stages of intimacy (sharing, bonding and fusing) with the luxury industry.
Notable findings for the luxury industry include:
MBLM leverages the yearly study to help advertisers create, sustain and measure ultimate brand relationships. To download the full Brand Intimacy 2019 Report, please click here
Attributes of Cinema to Build Brand Intimacy
Cinema has the strongest combined brand impact of any medium, according to research by Millward Brown, commissioned by Digital Cinema Media.
Millward Brown brought together the combined learnings of 183 CrossMedia case studies from across Europe, 88 of which were in the UK, and examined how each medium performed against five metrics.
Pound-for-pound, cinema outperformed all of the other media in all but one of the five metrics.
Why choose cinema as a medium for advertising?
Cinema is the strongest medium for making brands memorable with a return of investment (ROI) of 2.9 per cent, ahead of TV with an ROI of 2.5 per cent.
Cinemas deliver greater recall and resonance for audiences than any other AV channel, now is a better time than ever for marketers to invest in cinema advertising to build their brands.
Ideal Environment for Advertising
Dark Auditorium & Distraction Free – All eyes on the big-screen and attention guaranteed without interruptions.
Everything About it is BIG
Larger Than Life Image – Consumers notice cinema ads as they make real use of the big screen with impressive graphics, panoramic landscapes and unusual visual displays.
Exceptional Audio
Surround Sound & Booming Bass – Sound is a key part of the cinema experience, with the best ads using it to optimize its effect.
Captive & Receptive Audience
“Opt in” Medium – With the audience choosing to go to the cinema, your brand reaches out to a relaxed and receptive audience.
In addition, cinema offers 360-degree exposure and innovative opportunities to brands – utilizing both on-screen and off-screen advertising. Ranging from sampling, activations, promotions and many more activities, advertisers can now compliment and support their on-screen ads with off-screen advertising for greater brand impact.
The tendency of people towards cinemas is increasing day by day. According to a survey, since 2008, the total number of people visiting cinemas increased by 24 percent, with 75 percent of the adult population. During the shows, with an excess of 87 percent of moviegoers exposed to the ads, cinema’s appeal is continually reaching to more and more people which provides a powerful way for advertisers to reach audiences.
Target luxury niche audiences using Cinema
With an increase in the number of blockbusters releasing across the region and an equal increase in the number of cinema admissions each year, there’s no doubt that cinema remains an important platform for entertainment – catering to all ages and nationalities, and advertising in the region.
Luxury cinema concepts are very high-end and upscale – designated plush lobby areas, comfortable leather reclining seats, bespoke F&B offerings and a personalized waiter service, which elevates the movie going experience for consumers with a sophisticated mindset.
Such cinemas create small, intimate and curated relationships with sophisticated audiences which are more viable for luxury brands than mass awareness-seeking media campaigns.
Brand Storytelling is increasingly becoming the new way to create meaningful dialogs with luxury consumers – and there’s no better place than cinema for showcasing such content.
Luxury cinema concepts are no longer specific to certain operators. Today, most reputed cinema operator across the region offer unique luxury cinema experiences – catering to audiences of varying levels of sophistication.
Over the last two years, cinema operators have invested a great deal on expanding and upgrading their respective cinema multiplexes. From luxury cinema screens, to cinemas designed focusing on the little ones, the cinemas are now catering to a variety of demographics than ever before.
This upgrade includes the revamp of existing luxury cinema screens and the introduction of luxury cinema concepts and stand-alone boutique cinemas.
Luxury cinemas are intimate and private with fully reclining armchairs and adjustable footrests arranged in pairs with their own private table. The seating is tiered for unobstructed viewing.
The sheer opulence and indulgence of these luxury cinemas also offers unsurpassed levels of service. Drinks and snacks are served on-demand throughout the movie and the menu offers a range of premium food options.
An exclusive lounge facility is adjacent to each of these luxury cinemas – to deliver an intimate cinema experience for guests.
Motivate Val Morgan serviced cinemas that offer luxury cinema experiences include: VOX Cinemas (regionally), Reel Cinemas (UAE), Oscar Cinema (UAE), Cine Royal Cinema (UAE) and Cinemacity (UAE).
Partnering with the late celebrity Michelin star chef Gary Rhodes, VOX Cinemas introduced a new luxury THEATRE by Rhodes – the first concept of its kind in the Middle East in September 2015 at its Mall of the Emirates cinema location.
THEATRE by Rhodes delivers the most innovative and customer-focused experience, presenting movie lovers with a full food and beverage menu –prepared by in house chefs who are all trained to meet the internationally renowned Rhodes’ standard.
From a state-of-the-art auditorium to the large leather reclining pod-seats, waiter service and exclusive lounge, THEATRE by Rhodes is luxury cranked up to the max – effectively an upgrade on the VOX Gold Class cinema experience.
THEATRE by Rhodes is solely available at VOX Cinemas: Mall of the Emirates (UAE – Dubai), Yas Mall (UAE -Abu Dhabi) Nation Towers (UAE -Abu Dhabi), Doha Festival City (Qatar) and The Avenues (Bahrain).
Example Luxury Brand Cinema On-Screen Campaigns Booked Through Motivate Val Morgan:
Cartier
Tiffany & Co.
Tag Heuer
Why choose to partner with Motivate Val Morgan:
Motivate Val Morgan’s coverage includes over 480 cinema screens across 55 cinema locations in the Middle East – UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait. We partner with leading cinema operators who offer luxury cinema experiences and have a presence in the best shopping malls across the region.
With an incredible slate of content coming to the big screen in 2020, cinema is set to once again appeal to a wide range of demographics.
Contact a member from our sales team for more information on cinema advertising opportunities that target affluent and sophisticated audiences.
Sources: Aviamost, Forbes, CampaignLive
