Muvi Cinemas Opens at Atelier La Vie in Jeddah

Muvi Cinemas – Atelier La Vie is the latest cinema to open as part of the exhibitor’s roll out plan to expand across the Kingdom of Saudi Arabia.


Saudi Arabia’s first homegrown cinema brand Muvi Cinemas has announced the launch of its first standalone VIP Suites multiplex at Atelier La Vie. Located at the Al Shati District of Jeddah, the new cinema – which opened to the public on 15 December 2021, is part of a mixed-use leisure venue developed by Al-Anwa Holding Company for Investments.

The multiplex situated among exclusive retail stores, cafes and restaurants in an urban garden environment boasts 4 Muvi SUITES theaters with a total of 200 VIP seats, offering exceptional audiovisual experience and a luxurious lounge atmosphere unmatched in the kingdom.

The cinema also offers a distinguished and diverse à la carte menu that includes everything from light bites to a full meal, which can be enjoyed in both the lounge and the comfort of a cinema seat.

Similar to other locations operated by the exhibitor, Muvi Cinemas – Atelier La Vie was designed by UK’s Chapman and Taylor, with a theme of urban downtown. The cutting-edge cinema venue aims to create a dynamic, modern and innovative cinema experience. Internal spaces are characterised by an industrial, yet luxurious, material palette, which includes timber, exposed steelwork, brickwork and a concrete floor. Digital LED screens and dramatic lighting installations complement the city warehouse feel, providing a strong visual identity for the developments.

Sneak Peak of Muvi Cinema - Atelier La Vie in Jeddah KSAs -


“As MUVI expands rapidly across the kingdom, the VIP-focused location at Atelier LaVie will exemplify our brand’s ability to provide the most immersive and luxurious movie-viewing experience in the country,” said Adon Quinn, Chief Operating Officer at MUVI Cinemas. “It will be the first to feature MUVI Suites theatres exclusively—a natural decision borne of Al-Anwa’s commitment to providing the finest in retail, wellness, and dining at Atelier La Vie,” he added.

Together with the openings of muvi Boutique – Tala Mall and Boulevard Riyadh (which opened in December 2021) and Al-Yasmin Mall and Mujan Park (which opened in January 2022), Muvi Cinemas presently operates 174 screens across 20 locations in 9 cities across Saudi Arabia.

*More information on muvi Boutique – Tala Mall (Riyadh), Boulevard Riyadh (Riyadh), Al-Yasmin Mall (Jeddah) and Mujan Park (Khamis) to follow soon.

Contact a member of our sales team for cinema advertising opportunities at this standalone premium Muvi cinema location.



Sources: Muvi Cinemas

VOX Cinemas Launches at Doha Oasis in Qatar

VOX Cinemas opens Qatar’s most luxurious cinema at Doha Oasis.

VOX Cinemas launched its second location in Qatar at Doha Oasis on 1 July 2021. The 19-screen cinema with a total of 1,239 seats includes five luxury auditoriums- four VIP and one VVIP, allowing cinemagoers to sit back and relax in reclining leather seats while enjoying in-seat dining, as well as signature VOX concepts such as 4DX and Kids.


Guests can also enjoy gourmet cuisine in the private dining room or indulge in their favourite cinema snacks at the Candy Bar. The new state-of-the-art multiplex is integrated with Yalla! Bowling, which will have eight lanes and feature the most advanced digital score keeping computers and video simulations. This underpins VOX Cinemas’ commitment to provide families with unrivalled and customer-focused entertainment concepts.



Fadi Kahal, Regional Manager, VOX Cinemas said, “VOX Cinemas Doha Oasis is taking the luxury cinematic experience to the next level with the ultimate VIP concept and an exceptional offering that caters for the whole family. The all-encompassing entertainment destination is in line with our commitment to innovate and introduce world-class entertainment options that go beyond guests’ expectations. We are very excited to welcome new guests and create great moments together at our latest offering in Qatar.”


VOX Cinemas Doha Oasis has implemented an all-encompassing sanitisation and physical distancing plan to ensure that guests can have an exceptional experience with added comfort and peace of mind.


The cinema exhibitor presently operates 37 screens across 2 locations in Qatar, and 600+ screens across 50+ locations in 8 countries across the MENA region.


Motivate Val Morgan warmly congratulates VOX Cinemas on the opening of Doha Oasis and welcomes this new location to our regional circuit.


Contact us to advertise your brand on the screens of VOX Cinemas – Doha Oasis.



Source: VOX Cinemas (Press Release)



VOX Cinemas Launches at The Spot – Sheikh Jaber in Riyadh

VOX Cinemas continues to expand its footprint across Saudi Arabia with the opening of a new 7-screen multiplex at The Spot – Sheikh Jaber in Riyadh.


VOX Cinemas launched a state-of-the-art multiplex at The Spot – Sheikh Jaber in Riyadh on 19 May 2021. The 7-screen cinema with a total of 662 seats and VIP and KIDS experiences is the result of a partnership between Majid Al Futtaim and Rakaa Holding to bring five new integrated entertainment destinations to Riyadh and Jizan.

Providing entertainment for the entire family, the latest location features a modern eight-lane Yalla! Bowling alley and a games section furnished with billiards tables and air hockey.


VOX Cinemas Open at The Spot – Sheikh Jaber in Riyadh


Commenting on the opening, Mohamed Al Hashemi, Country Head, Kingdom of Saudi Arabia, Majid Al Futtaim Leisure, Entertainment, Cinemas and Lifestyle said, “VOX Cinemas is extremely proud to partner with Rakaa Holding to expand our footprint across Saudi Arabia, which is a key strategic market for us. This launch demonstrates our alignment with Vision 2030’s ambitions to increase the number of family entertainment centres and our commitment to making world-class entertainment accessible to communities throughout the Kingdom. We look forward to welcoming guests to our latest cinematic experience and creating even more great moments for them to enjoy.”


Hamad Al Malik, Board Member of Rakaa Holding added: “We are proud to collaborate with Majid Al Futtaim, which is synonymous with customer-focused and innovative experiences. Saudi Arabia has a thriving leisure and entertainment sector and, given Majid Al Futtaim’s market understanding and expertise, we are confident that these new developments will be hugely successful.”


VOX Cinemas presently operates 141 screens across 13 locations in 5 cities of Saudi Arabia, making it the largest exhibitor by screen count, and the largest independent distributor in the Kingdom. Motivate Val Morgan warmly congratulates VOX Cinemas on the opening of The Spot – Sheikh Jaber and warmly welcomes this new location to our cinema circuit in Saudi Arabia.


Contact us for cinema advertising opportunities at  VOX Cinemas The Spot – Sheikh Jaber.



Sources: VOX Cinemas (Press Release)



VOX Cinemas Launches at City Centre Al Zahia in Sharjah

VOX Cinema opens a state-of-the-art 16-screen multiplex – the largest cinema in Sharjah, at City Centre Al Zahia in UAE.  


VOX Cinemas opened its newest cinema location at City Centre Al Zahia in Sharjah on 9th March 2021.

City Centre Al Zahia is home to 16 state-of-the-art screens with a total of 1,485 seats, and features Gold, VIP, MAX and Kids experiences. The opening marks the second VOX cinema in Sharjah, following the launch of the 12-screen cinema at City Centre Sharjah in June 2018.


New VOX Cinemas at City Centre Al Zahia in Sharjah, UAE


? VOX Cinemas is NOW OPEN at City Centre Al Zahia! Enjoy a FREE large Salt, Caramel, or Cheese popcorn with every ticket purchased. Get ready to experience movies like never before and book your tickets at or the VOX app.

*Offer valid from 9-13 March

— VOX Cinemas (@voxcinemas) March 9, 2021


City Centre Al Zahia – a Dhs 2.6bn project, is the twenty eighth mall in the region by the conglomerate Majid Al Futtaim, and the largest mall in the Northern Emirates. The retail hub includes 136,200 sq m of gross leasable space, and offers visitors a mix of over 360 brands, including Carrefour Hypermarket, Steve Madden, Centrepoint and Damas to name a few. It is within walking distance to the one-million-square-metre residential community of Al Zahia, and has been envisioned as Sharjah’s premier lifestyle destination – part of the strategic partnership between Majid Al Futtaim Properties and Sharjah Asset Management.

Speaking on the opening of City Centre Al Zahia, Shireen El Khatib, CEO of Majid Al Futtaim – Shopping Malls said, “The only new super-regional mall to be launched in the Middle East and North Africa in the wake of Covid-19, City Centre Al Zahia is a testament to the resolve, commitment and optimistic spirit of Sharjah and the wider Northern Emirates.”

As the official cinema advertising partner of VOX Cinemas across the Middle East, we at Motivate Val Morgan congratulate VOX on the opening of this new cinema, and warmly welcome this location to our cinema circuit in the UAE.

Contact us to advertise your brand on the screens at City Centre Al Zahia in Sharjah, UAE.



Sources: Gulf Business, VOX Cinemas and Gulf News



VOX Cinemas Opens New Multiplex in Town Square Jeddah

VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, launched a new multiplex at Town Square, Jeddah, Saudi Arabia on 29th November 2020.

The 12-screen cinema with a total of 1367 seats, boasts numerous firsts including the Kingdom’s first MX4D, the newest evolution in 4D cinema, and ICE (Immersive Cinema Experience), which provides a truly sensorial experience. It also features IMAX with Laser, VIP and KIDS screens. Guests can also indulge in their favourite cinema snacks from the Nutella and Candy Bar.


VOX Cinemas at Town Square in Jeddah


The inauguration was attended by His Highness Prince Bandar Bin Khalid F. Al Saud; Nasser Bin Huwaiden Al Ketbi, UAE Consul-General to Jeddah, the admired Saudi singer Abdulrab Idrees and Mohamed Al Hashemi, Country Head of Majid Al Futtaim Ventures Saudi Arabia.

The opening of the new multiplex marks VOX’s 11th cinema in Saudi Arabia and consolidates its ambitious expansion plans across the Kingdom as part of its commitment to Vision 2030.

With a total of 124 screens, across 11 cinemas, in 4 cities, VOX Cinemas is the largest exhibitor by screen count and the largest independent distributor in Saudi Arabia.

Mohamed Al Hashemi, Country Head at Majid Al Futtaim Ventures KSA, said, “We are proud to partner with Unified Real Estate Development to open VOX Cinemas Town Square, Jeddah which marks our third launch post lock-down and will create job opportunities for 200 people. At VOX Cinemas, we remain fundamentally confident about the future of the cinema industry and will continue with our ambitious growth strategy in support of the Quality of Life program. In the coming months, we will expand our footprint with openings in new cities including Hail and Jubail as part of our commitment to make our innovative and unrivalled leisure and entertainment experiences accessible to everyone, even in remote cities. Saudi Arabia can now proudly say that their cinemas are without question, the best in the world!”

He added, “In the context of emerging markets, no one is embracing cinema as keenly as audiences across the Kingdom and we believe that it will become a top 10 global market for cinema and generate $1 billion in box office revenue in the next three to five years. We believe Saudi Arabia is the only market in the world to have expanded in 2020, which is quite extraordinary given the current climate and highlights how critical it is to the industry’s future. We look forward to leveraging the growth opportunities that Saudi’s burgeoning entertainment sector presents by introducing more world-class integrated entertainment experiences and supporting the Kingdom’s evolution towards its 2030 Vision.”

We at Motivate Val Morgan congratulate VOX Cinemas on the opening of the new multiplex at Town Square in Jeddah, and warmly welcome this location to our cinema circuit in KSA.

Contact us for cinema advertising opportunities at Town Square, Jeddah, KSA.



Sources: VOX Cinemas, Eat’N Stays and albilad


VOX Cinemas Opens Eighth Location at Atyaf Mall in KSA

VOX Cinemas launched its eighth cinema in Saudi Arabia at Atyaf Mall (Riyadh) on Monday 6th January 2020.

The cinema features 11 screens with a total seating capacity of 531 seats and includes VOX Kids and VIP cinema experiences. In addition to refreshment counter favourites: popcorn, snacks and beverages, VOX CinemasAtyaf Mall also offers cinemagoers a Nutella Bar and Kitchen 35 – a bakeshop with artisan breads, pastries and fresh juices.


VOX Cinemas - Atyaf Mall


Atyaf Mall located in Al Yarmuk, Riyadh, is home to a 220,000-square-foot LuLu hypermarket, along with a line-up of global shopping, dining and leisure brands. The cinema at this location follows the launch of the 18 screen cinema by VOX at Riyadh Front which opened on 30th October 2019 (featuring MAX, Kids and Gold Class experiences).

VOX Cinemas presently operates 90 screens across 8 locations in KSA.

Motivate Val Morgan congratulates VOX Cinemas on the opening of Atyaf Mall and warmly welcomes this new location to our cinema circuit in KSA.

Contact us for cinema advertising opportunities across the Middle East.


Related Articles:

VOX Cinemas Opens Sixth Location in KSA at West Avenue Mall Dammam

VOX Cinemas Opens Fifth Location in KSA at Kingdom Centre

VOX Cinemas Opens Fourth Location in KSA – The Roof

VOX Cinemas Opens at Al Qasr Mall in Riyadh 

VOX Cinemas Opens at Red Sea Mall in Jeddah 

VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall



Sources: VOX Cinemas and Arab News