Kibsons International recently booked a sampling activity at select cinema locations across Abu Dhabi between 19-21 May 2023.
The sampling activity was booked to coincide with the release of the action blockbuster, Fast X, which collected over US$3.3 million in its opening weekend in the UAE, and $319 million globally.
The sampling was Kibsons’ second cinema campaign of this year, following the successful integrated campaign in January.
The latest campaign entailed the distribution of branded boxes containing a selection of fresh fruits, snacks, and a discount voucher for patrons to collect at the entrance and exit of the cinema auditoriums at the respective locations.
Contact us to learn more on how off screen cinema advertising can help move your brand closer to its target audience.
Source: Box Office Mojo.
Motivate Val Morgan, in partnership with VOX Cinemas recently hosted an exclusive private screening of Marvel Studios’ Guardians of the Galaxy Vol. 3 at Mall of the Emirates.
The event, attended by over 150 agency and direct clients, offered attendees an immersive cinematic experience in the Dolby Atmos auditorium, and a specially curated ad showcase playlist and preshow.
Avinash Udeshi, COO of Motivate Val Morgan, opened the event with a speech, providing valuable insights into the cinema industry’s resurgence since the pandemic. Ten lucky invitees discovered complimentary luxury movie passes concealed under their seats, while kids in attendance were presented with complimentary movie passes to watch a movie of their preference.
Our heartfelt appreciation goes out to VOX Cinemas for their invaluable support in organizing and executing this screening of Guardians of the Galaxy Vol. 3. We also extend our gratitude to all the guests in attendance for making this event a truly memorable experience.
Stay tuned for future ‘Private Screenings’ in the UAE and in our other markets.
Contact us for cinema advertising opportunities.
The latest menu has been specially tailored for the cinematic experience and will be available across all THEATRE locations in the UAE, Qatar, Bahrain and Kuwait
VOX Cinemas has announced the launch of its new menu at THEATRE, its luxury cinema concept. The new menu, curated by master chefs to elevate the in-cinema dining experience after extensive customer research and trial-based studies that focused on food variety and convenience, is now available at all THEATRE locations in the UAE, Qatar, Bahrain, and Kuwait.
With more than 20 mouth-watering dishes on offer, including vegetarian and vegan options, the contemporary menu features a range of mouth-watering dishes, such as Dynamite Shrimps; freshly picked Falafel Salad; oven-baked Roasted Fig & Goat’s Cheese Flat Bread; irresistible Pepper Beef Skewers; vegetarian-friendly Impossible Meat Sliders; and chicken-stuffed Theatre Tacos, along with a variety of handcrafted desserts and a bubbling selection of signature mocktails.
Joe Teixeira, Managing Director – F&B, Majid Al Futtaim Entertainment, expressed his excitement for the launch of the new menu. He said, “We are thrilled to usher in a fresh new chapter in the ever-evolving world of fine dining and film as moviegoers become increasingly discerning with their choice of cinema F&B. At VOX Cinemas, we are committed to exceeding our guests’ expectations and continuously enhancing the unparalleled eatertainment experience only VOX Cinemas can deliver.”
Since launching in 2015, VOX Cinemas’ in-cinema dining concept THEATRE has been redefining the luxury moviegoing experience. THEATRE combines the emotional power of film with the gastronomic pleasure of fine food. Guests can choose to dine in the exclusive lounge or enjoy meals delivered straight to their seat through the unique in-theatre waiter service. THEATRE boasts reclining leather seats, plush blankets and pillows, as well as cutting-edge audiovisual technology in a stylish and intimate setting.
For more information, visit VOX Website or download the VOX Cinemas app.
Source: VOX Cinemas (Press Release)
The Kingdom of Saudi Arabia celebrated Saudi Founding Day on 22nd February, with Saudi nationals and residents joining in on the celebration. National holidays are highly celebrated by Saudis as they look forward to such days during the year, and Saudi Founding Day is no exception.
Cinemas were abuzz with moviegoers eager to watch the latest blockbusters, and renowned KSA brands took advantage of this unique opportunity by securing on screen adverting in a bid to establish connections with captive cinema audiences on the big screen.
From ads promoting products or services, to brands showing their solidarity with the people of Saudi Arabia and supporting the country’s growth and development, here are the ads that took over the big screen in celebration of Saudi Founding Day 2023:
Architecture & Design Commission
Start Date: 25 February 2023
Locations: Multiple AMC, Cinépolis, Muvi and VOX locations
Banque Saudi Fransi
Start Date: 20. February 2023
Locations: Multiple AMC, Muvi and VOX locations
Ministry of Culture
Start Date: 13 February 2023
Locations: Multiple AMC, Cinépolis, Muvi, Reel and VOX locations
Monsha’at
Start Date: 20. February 2023
Locations: Multiple AMC and Muvi locations
Royal Commission for Makkah City and Holy Sites
Start Date: 20. February 2023
Locations: Multiple AMC, Cinépolis, Muvi and VOX locations
Riyad Bank
Start Date: 23 February 2023
Locations: Select VOX and Muvi locations
Sylndr, an automotive-focused e-commerce marketplace in Egypt, recently booked a promotional campaign for its website at VOX Cinemas – Mall of Egypt and City Centre Almaza from 26 January to 13 February 2023.
The campaign involved an off-screen cinema advertising where a kiosk with a promoter was set up in the foyer area of the cinemas at Mall of Egypt and City Centre Almaza.
The promoter engaged with cinemagoers by explaining the platform and inviting them to participate in a ‘spin-the-wheel’ contest, with the chance to win a car or other exciting prizes. This interactive experience allowed patrons to learn about the sylndr.com.
Contact us for more on how off screen cinema advertising could help move your brand closer to its target audience.
Kibsons booked an integrated cinema campaign with Motivate Val Morgan at VOX, Royal and Oscar cinemas in Abu Dhabi, UAE.
The on screen component included four 30 sec. ads following Asian Mega Blockbuster Pathaan at VOX Cinemas – Yas Mall,Royal Cinemas – Khalidiyah Mall and Oscar Cinema – Wahda Mall
*The four creatives are running in rotation across the respective cinema locations
For the off screen advertising component, Kibsons booked a sampling activity over the weekend of 28th to 29th January at VOX Cinemas – Yas Mall and Royal Cinemas – Khalidiyah Mall. A box filled with fresh fruits was distributed to moviegoers at the entrance of the screens at both cinema locations.
The power of an integrated cinema campaign is unmatchable – leave your mark and build better brand awareness by amplify exposure for you brand.
Contact us for similar advertising opportunities across our cinema circuit in the GCC, Egypt and Lebanon.
Dubai Municipality booked an off-screen cinema campaign to promote the eco-friendly Dubai Safari Park starting 10 November 2022.
The Branded popcorn tubs were distributed to moviegoers at VOX Cinemas – Mall of the Emirates, City Center Mirdif, City Center Al Zahia, and City Center Deira.
Dubai Safari Park also took over the digital screens at VOX Mall of the Emirates – the hero screen above the candy bar and the large screen at the entrance to the IMAX auditorium.
Contact us for more on how off screen cinema advertising could help move your brand closer to its target audience.
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FIFA booked an integrated cinema campaign through Universal Media (UM) Qatar to promote the ongoing FIFA World Cup 2022™ at select locations of VOX, Reel, Muvi, AMC cinemas in UAE and Saudi Arabia.
The on-screen campaign included a 30 sec. commercial booked for a period of 4 weeks – 27 October 2022 to 23 November 2022, at select locations of:
UAE – VOX and Reel
KSA – VOX, AMC and Muvi
The commercial follows La’eeb (the official mascot of the FIFA World Cup 2022) as he auditions to fulfill his destiny as the tournament’s mascot. La’eeb encourages everyone to believe in themselves and spread the joy of football to everyone, through the catch phrase ‘Now is All’.
The off-screen component of the cinema campaign included the distribution of 50,000 FIFA branded popcorn tubs featuring La’eeb, to moviegoers at select VOX locations in UAE and KSA starting 10 November 2022.
Contact us for more information on branding options and integrated cinema advertising opportunities across the Middle East!
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Motivate Val Morgan, in collaboration with VOX Cinemas, hosted a private screening of the Egyptian movie Tahit Tahdid Alsilah for our valued advertisers.
The screening took place on 3 November 2022 at 7:00 PM (local time) in the UAE – Mall of the Emirates, Oman – Muscat City Center, Bahrain – The Avenues, and Qatar – Doha Festival City.
With an attendance of over 220+ invitees across the four countries – a mix of agency and direct clients (and their friends/family members), the screening was a massive success!
We would like to take this opportunity to sincerely thank VOX Cinemas for helping us organize and execute the four private screenings of Tahit Tahdid Alsilah, and to everyone who attended the event, thus contributing to its immense success.
VOX Cinemas will be the RSIFF’s exclusive cinema partner for the second consecutive year.
The Red Sea International Film Festival announces VOX Cinemas as the festival’s exclusive cinema partner for the second consecutive year. The strategic partnership underpins VOX Cinemas’ commitment to contribute to the prosperous future of the Kingdom and develop a sustainable film industry across the region.
VOX Cinemas will operate seven theaters at Red Sea Mall in Jeddah, which will screen a diverse slate of more than 120 films comprising international and local features during the ten-day festival. The state-of-the-art cinema boasts cutting-edge audio-visual technology, ensuring that festivalgoers will enjoy a truly immersive experience.
Mohammed Al Turki, CEO of the Red Sea International Film Festival added, “We are proud to partner with VOX Cinemas again this year in our efforts to bring the best the Saudi and Arab film industry has to offer to the big screen. The Red Sea International Film Festival provides an important platform for budding film creatives to showcase their potential and achievements in front of their peers, industry professionals, and the global audience. With VOX Cinemas as our Festival partner, we strive to inspire young Saudis and Arabs to pursue their passion in film to contribute to elevating the Kingdom’s cinematic offering to new heights, and we thank VOX Cinemas for furthering our vision through this collaboration”.
Commenting on the partnership, Ignace Lahoud, Chief Executive Officer, Majid Al Futtaim Leisure, Entertainment & Cinemas said, “Storytelling is rooted in Arabic culture, and VOX Cinemas is dedicated to cultivating a new wave of talent and empowering them to use the language of film to tell their stories. As the region’s largest exhibitor, we have a great opportunity to leverage our scale and showcase the depth and breadth of local creativity on the big screen. We have been a proud Festival partner of the Red Sea International Film Festival since its inception, and we look forward to joining forces once again, given our shared commitment to expand the reach of Arabic culture and heritage to global audiences.”
The partnership between The Red Sea International Film Festival and VOX Cinemas, a pioneering cinema exhibitor in the MENA region, brings together two cinematic trailblazers to take festival attendees on a show-stopping journey. The film-going experience has become an established part of Saudi Arabia’s entertainment offerings, as a result of the rapid expansion of VOX Cinemas across the Kingdom in recent years.
The Red Sea IFF celebrates excellence in film, a sentiment shared by VOX Cinemas in their commitment to realize the objectives of Vision 2030 by making cinema easily accessible to communities of film enthusiasts across the Kingdom. During the ten-day Festival starting 1st December 2022, VOX Cinemas will be the exclusive cinema exhibitor for the screenings of the festival at Red Sea Mall, bringing the best in cinema to film lovers.
For more information click here
For festival passes click here
Source: Red Sea International Film Festival press release
