Muvi Cinemas opened its doors to cinemagoers at Al Ahsa Mall in Hofuf – the major commercial center in the Eastern Province of KSA, on Wednesday 26th August 2020.
The cinema features 8 screens with a total seating capacity of 908, and also includes an Xperience screen.
Following the launch of the 8-screen cinema at Jubail Mall (Jubail) on 25th August 2020, Al Ahsa Mall is the second of four Muvi locations to launch after the re-opening of cinemas in Saudi Arabia, post COVID-19 lockdown.
Muvi Cinemas also launched two 9 screen cinemas at Haifa Mall and Aziz Mall in Jeddah on 28th August and 15th September 2020 (respectively).
*More information on Haifa Mall and Aziz Mall to follow in the coming weeks.
Spanning 5 cities, across 8 locations, with a total of 72 screens, the cinema exhibitor plans to expand its operation in Saudi Arabia with the launch of two more locations – Mall of Dhahran (Dhahran) and Nakheel Mall (Riyadh), by end September 2020.
For more information about Muvi Cinemas, visit: www.muvicinemas.com
As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on its openings at Al Ahsa Mall and warmly welcomes this new location to our regional cinema circuit.
Contact us for cinema advertising opportunities in KSA.
Related Articles:
Muvi Cinemas Opens at Jubail Mall in Saudi Arabia
Muvi Cinemas Opens Saudi Arabia’s First Dolby Screen
Muvi Cinemas Opens at U – Walk in Riyadh
Muvi Cinemas Opens Second Location at Al Hamra Mall in Riyadh
Motivate Val Morgan Welcomes Muvi Cinemas to Our Circuit in KSA
Sources: Muvi Cinemas
AMC Cinemas opened yet another new cinema location – Al Khair, at Al Makan Mall in Riyadh, KSA on Tuesday 25th August 2020.
The cinema features 9 screens with a total of 801 seats, and also includes IMAX and PRIME at AMC experiences. Al Khair also features AMC Cinema Souq, a reimagined and fully customizable food and beverage concept which treats moviegoers to classic cinema fare, restaurant-quality hot food, special desserts, handcrafted beverages from AMC MacGuffins Mocktail and Coffee Bar as well as movie merchandise and much more.
Please Note: Due to travel restrictions, IMAX screen installation will delay based on tech’s arrival in KSA.
بكل فخر و سعادة نحتفل بتدشين سينما AMC الخير ٩ في المكان مول، حي الملقا بالرياض مع أول صالة لتجربة برايم في AMC ?
اكتشفوا AMC سينما و أكثر اليوم!?#AMC_سينما_وأكثر#المرئي_والمسموع#رؤية_السعودية_2030#برنامج_جودة_الحياة#مشاريع_الترفيه_السعودية#صحتك_بالدنيا pic.twitter.com/TKjKcpG8yI
— AMC سينما (@AMC_Cinemas_SA) August 26, 2020
To inaugurate the opening of Al Khair, various government officials, guests of honor and members of AMC’s executive team joined in the festivities with an exclusive premiere of PRIME at AMC, an extraordinary cinema experience featuring laser projection, Dolby Atmos sound and AMC’s signature Luxe Recliners.
AMC Cinemas presently operates 37 screens across 5 locations in 2 cities of Saudi Arabia.
Motivate Val Morgan congratulates AMC Cinemas on the opening of Al Khair, and warmly welcomes this location to our regional cinema circuit.
Contact us for cinema advertising opportunities across the AMC circuit in KSA.
Related Articles:
AMC Cinemas Opens at Riyadh Gallery in KSA
AMC Opens Third Location at Al Makan Mall in Hafr Al Batin
AMC Opens Second Location at Panorama Mall in KSA
Motivate Val Morgan Welcomes AMC Cinemas to its Circuit in KSA
Sources: AMC Cinemas and Zawya
From 5-7 October 2020, LYNX Live comes to LIONS Live, bringing together talent from across the world to talk about what’s next for creativity in MENA.
Now, more than ever, the importance of creativity is fundamental. LYNX Live will provide a platform for the industry to collaborate, learn and be inspired by MENA focused content.
Enjoy a daily programme of original series, creative conversations, debates and interviews in a beautifully produced magazine show format. It is open and freely accessible to the whole advertising communications industry, with content for the young Lynx community, as well as agency and brand leaders.
What’s On:
KEYNOTES
In-depth talks and discussions presenting fresh thinking on topical issues which will both inspire and challenge MENA’s creative industry.
LYNX STORIES – MY CREATIVE JOURNEY
MENA’s greatest storytellers and creative stars share lessons from, and secrets behind, a long-lasting career in creativity. Success stories with their own uniquely creative spin.
MENA, WHAT’S NEXT?
Diverse thinkers share thoughtful and provocative future scenarios – based on science, data, insight and their own ideas on what will matter most in the years to come.
MARKETERS FROM MENA
How to manage remote leadership in lockdown? Will the world of marketing in the MENA region change forever? What keeps the brand leaders in the region awake at night? These are some of the talking points the ‘Marketers from MENA’ series explores.
LYNX SHORTS
Extraordinary brands, agencies and people talk about creativity. Surprising and original, these films showcase some of the region’s finest minds and the sharpest thinking in the industry.
The LYNX Live Debate
Industry leaders come together to figure out what’s next. We tackle a hot topic affecting MENA’s creative community, with perspective from important people across the business of creativity.
The Talent:
The schedule is being confirmed and will be released soon, in the meantime here are just a few of the confirmed speakers:
Ali Rez, Regional Executive Creative Director, Middle East and Pakistan Impact BBDO
Vidya Manmohan, Ex-ECD, GREY Dubai
Kalpesh Patankar, CCO, VMLY&R, MENA
Asad Rehman, Unilever
Zainab Salbi, Humanitarian, Author, and Media Personality
Christine Harb, VP Marketing CEMEA, VISA
How to Register:
Register on the LIONS Live platform where LYNX Live will be streamed. You can use your existing Dubai Lynx account details to log in to LIONS Live. Otherwise, you will need to create a new account.
Click here to register
Visit Dubai Lynx for more information: www.dubailynx.com
Sources: Cannes Lions and Dubai Lynx
Muvi Cinemas – Saudi Arabia’s first homegrown cinema brand, opened its doors to cinemagoers at Jubail Mall in the eastern Saudi city of Jubail on Tuesday 25th August 2020.
The cinema features 5 standard screens with a total of 413 seats.
The opening of Jubail Mall follows the launch of the 13 screen cinema at U-Walk (Riyadh) in March 2020, and is the first of three locations by the cinema exhibitor to launch after the re-opening of cinemas in Saudi Arabia, post the COVID-19 lockdown.
Muvi Cinemas also launched two other locations following its opening at Jubail Mall: an eight screen cinema at Al Ahsa Mall in Hofuf on 26th August 2020, which also features an Xperience screen – a large format cinema concept exclusive to Muvi Cinemas, and a nine screen cinema at Haifa Mall in Jeddah on 28th August 2020.
*More information on Al Ahsa Mall and Haifa Mall to follow in the coming weeks.
The design for the three cinema complexes were done by UK’s Chapman Taylor, and is based on a theme of urban downtown, with an aim to create a dynamic, modern and innovative cinema experience.
With a total of 63 screens across 7 locations in 5 cities, Muvi Cinemas is presently expanding its operation in Saudi Arabia, with three more locations expected to open in the month September 2020 – Aziz Mall (Jeddah), Mall of Dhahran (Dhahran) and Nakheel Mall (Riyadh).
For more information about Muvi Cinemas, visit: www.muvicinemas.com
As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates Muvi on its openings at Jubail Mall (Jubail), Al Ahsa Mall (Hofuf) and Haifa Mall (Jeddah), and warmly welcome these three locations to our regional cinema circuit.
Contact us for cinema advertising opportunities in KSA.
Related Articles:
Muvi Cinemas Opens Saudi Arabia’s First Dolby Screen
Muvi Cinemas Opens at U-Walk in Riyadh
Muvi Cinemas Opens Second Location at Al Hamra Mall in Riyadh
Motivate Val Morgan Welcomes Muvi Cinemas to Our Circuit in KSA
Sources: Muvi Cinemas and Chapman Taylor
AMC’s nine screen cinema at Riyadh Gallery is equipped with massive screens, 4K Barco laser projectors, immersive sound and Luxe Recliner and Plush Rocker seating. The cinema also features Dolby Cinema and AMC Prime screens.
AMC Cinemas opened a new cinema at Riyadh Gallery in KSA on Thursday 27th August 2020.
The cinema features 9 screens – with 4K Barco laser projectors, immersive sound and Luxe Recliner and Plush Rocker seating, with a total of 901 seats, and also includes Dolby Cinema and PRIME at AMC screens.
Greeting guests on arrival to the cinema is AMC Cinema Souq, a reimagined and fully customizable food & beverage concept. AMC Cinema Souq treats moviegoers to classic cinema fare, restaurant quality hot foods, one-of-a-kind deserts, creative handcrafted beverages from AMC MacGuffins Mocktail & Coffee Bar, as well as movie merchandise and much more. Visitors can come in and enjoy AMC Cinemas food & beverage offerings at any time as the Cinema Souq is available to everyone.
To inaugurate the opening of Riyadh Gallery, various government officials, guests of honor and members of AMC’s executive team joined in the festivities with an exclusive premiere of PRIME at AMC, an extraordinary cinema experience featuring laser projection, Dolby Atmos sound and AMC’s signature Luxe Recliners.
Commenting on the evening John Iozzi, Managing Director of AMC Cinemas said: “We are proud to be opening our fourth location in Saudi Arabia and to share this evening with friends, dignitaries and the people of Riyadh. I look forward to sharing many more AMC Cinema experiences with the people of KSA as we urgently expand our footprint across the country and continue to provide our guests with the best in cinema.”
نحتفل بإطلاق ٩ صالات سينما جديدة في AMC الرياض جاليري ?
مجهزة بأحدث التجارب وأكبر صالة #برايم_في_AMC مع تجربة سوق السينما للراحة في التسوق ??
تفضل بزيارتنا اليوم وعيش السينما وأكثر في AMC ?#AMC_سينما_وأكثر#المرئي_والمسموع#رؤية_السعودية_2030#مشاريع_الترفيه_السعودية pic.twitter.com/KuCPBJBiHc
— AMC سينما (@AMC_Cinemas_SA) August 28, 2020
AMC Cinemas also opened another new location – Al Khair, at Al Makan Mall in Riyadh on Tuesday 25th August 2020, which features 9 screens with a total of 801 seats, and includes IMAX and PRIME at AMC screens.
*More information on Al Khair at Al Makan Mall in Riyadh to follow in the coming weeks.
Together with Al Khair and Riyadh Gallery, the cinema exhibitor presently operates 37 screens across 5 locations in 2 cities of Saudi Arabia.
Motivate Val Morgan congratulates AMC Cinemas on the opening of Al Khair and Riyadh Gallery, and warmly welcomes these locations to our regional cinema circuit.
Contact us for cinema advertising opportunities across the four AMC locations in Saudi Arabia.
Related Articles:
AMC Opens Third Location at Al Makan Mall in Hafr Al Batin
AMC Opens Second Location at Panorama Mall in KSA
Motivate Val Morgan Welcomes AMC Cinemas to its Circuit in KSA
Sources: AMC Cinemas and Zawya
Now in its 3rd edition, META Cinema Forum, the largest cinema convention covering the Middle East and African Markets, will take place from October 27 – 28, 2020.
After signing an agreement with the Pan African Film Consortium, the MENA Cinema Forum was re-branded as META Cinema Forum, inclusive of Middle East and the entire African continent.
For the 2020 edition, in consideration of the ongoing challenges around the global pandemic, the META Cinema Forum will be conducted as a hybrid event, first of its kinds in the world.
The event includes an invaluable conference covering all key critical topics of the cinema sector, from projects and plans to technology and content. The conference has traditionally been accompanied by the biggest cinema convention in the region, to offer the latest in supplies and technologies to the stakeholders. Special screenings, premieres, slate presentations, workshops, awards, and post event receptions have accompanied the conference and trade show to make it a comprehensive cinema convention for the region.
“The cinema industry has been amongst the most impacted sectors by the pandemic, but if the $54 million USD BOX Office sales of Tenet, the first blockbuster release since the pandemic, in its opening week at select international markets has proven anything, it’s that moviegoing is a habit we do not wish to kick, and that passion for movies and cinema as a form of accessible entertainment is here to stay. Therefore, in close coordination with the major global stakeholders, we came up with a true hybrid event, the first of its kind in the world, to facilitate collaborations that are required to help with the recovery. The event will highlight the plan for projects in the region, the recovery phase for the cinema industry, and content diversification as key critical elements. We are very delighted to work with VOX Cinemas once more as our Strategic Partners, and to be able to stream live digital content at VOX for local audience to enjoy, not to mention, to be the first in the world in 2020 to showcase upcoming movies from various studios and their new release dates,” says Leila Masinaei, Conference Director and Managing Partner, Great Minds Event Management.
The 2020 edition will include a knowledge packed conference, select slate presentations of upcoming content and films from leading Hollywood and international studios, including Africa for the first time, at VOX Cinemas, Mall of Emirates in Dubai, a live META Cinema Projects Insight session with the most senior cinema leaders in the region and rounded off with a networking after event reception. Cinema innovations and advanced technologies will also be displayed as a product showcase floor at the event.
For those who don’t wish to attend physically, don’t panic, all conference content will be available live via video conferencing technology and will be free of charge for all to attend this year.
Click here to register for this year’s forum, or contact Great Minds Event Management for more information.
Source: META Cinema Forum
The cinema industry like most industries, has been massively impacted by the COVID-19 pandemic. However, with 48 per cent of the world’s cinema screens re-opened, the industry is presently looking to rebuild itself with the release of some MEGA blockbusters in Q3 and Q4 2020.
After several months of the lack of major movie releases in cinemas, we’ve got some exciting news: VOX Cinemas has announced the release dates of some hugely-anticipated new movies, coming to a big screen near you in the coming weeks.
In a break from tradition, Christopher Nolan’s sci-fi/thriller – Tenet, will hit screens in the Middle East on 27th August, ahead of the US. Based on movie ticket pre-bookings in the UAE, all shows for Tenet are booking out fast – that’s how eager audiences are for new blockbuster content!
September will feature Mulan – live-action adaptation of Disney’s classic animated film of the same name, releasing 4th September, and The King’s Man – the third instalment in Matthew Vaughan’s popular period spy franchise, releasing 17th September.
For October, there’s Wonder Woman 1984 – the DC sequel which continues the story of the Amazon warrior princess Diana, releasing 1st October, as well as Death on the Nile – a new adaptation of the Agatha Christie novel, releasing 22nd October.
Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure and Entertainment, Cameron Mitchell said: “After several months of speculation and delays, I’m excited to announce that blockbusters are back at VOX Cinemas and unveil our impressive slate of must-see movies.”
Mitchell added: “There is a real pent-up demand for new releases and, with major tentpoles such as Tenet about to hit our theatres, we’re expecting a significant increase in box office sales.”
Advertisers, here’s your chance to advertise your brand alongside these MEGA Blockbusters. Click here to access our special offer for TENET, and contact us for more information on cinema advertising opportunities alongside the upcoming blockbusters.
Sources: Gulf Business, Gulf News, What’s On and VOX Cinemas
AMC’s eight screen cinema at Al Makan Mall in Hafr Al Batin features best-in-class projection, sound and seating, as well as a new innovative F&B concept – AMC Cinema Souq.
AMC Cinemas has opened its third Saudi cinema at Al Makan Mall, in the Eastern Province city of Hafr Al Batin.
AMC – Al Makan Mall officially opened on 13th August 2020, with a screening of the Saudi-directed and produced feature film Shams Al-Maaref. The cinema features 8 screens and 787 seats, and includes an IMAX screen.
*Please Note: due to current travel restrictions as a result of COVID-19, the installation of the IMAX screen at Al Makan Mall will be delayed.
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Al Makan Mall boasts the best of what AMC Cinemas is deploying in its rapid expansion across the Kingdom – industry leading in-auditorium experiences, exceptionally creative food and beverage offerings and remarkable service. Greeting guests on arrival to the cinema is AMC Cinema Souq, a reimagined and fully customizable food and beverage concept. AMC Cinema Souq treats moviegoers to classic cinema fare, restaurant-quality hot food, special desserts, handcrafted beverages from AMC MacGuffins Mocktail and Coffee Bar as well as movie merchandise and much more.
John Iozzi, Managing Director of AMC Cinemas, said: “It gives us great pleasure to open our newest location in Hafr Al Batin. We are truly blessed with the opening night turnout and share in the local excitement of this first class cinema.”
Iozzi further stated: “In the coming weeks I look forward to sharing many more AMC Cinemas experiences with the people of the Kingdom as we urgently expand our footprint in Saudi Arabia and continue to provide our guests with innovative cinema formats tailored for every taste.”
Every auditorium at AMC – Al Makan Mall is fully equipped with a massive screen, 4K Barco laser projector, immersive surround sound with Luxe Recliner and Plush Rocker seating throughout. Every seat is appointed with a table and USB charging port.
AMC Cinemas presently operates 19 screens across 3 locations in KSA.
Motivate Val Morgan congratulates AMC Cinemas on the opening of its cinema at Al Makan Mall in Hafr Al Batin, and warmly welcomes this new location to our regional cinema circuit.
Contact us for cinema advertising opportunities across the three AMC locations in Saudi Arabia.
Related Articles:
AMC Opens Second Location at Panorama Mall in KSA
Motivate Val Morgan Welcomes AMC Cinemas to its Circuit in KSA
Sources: AMC Cinemas, Zawya, Arab News and Gulf News
Moviegoers in Egypt can now enjoy the magic of movies in the safety of their cars at the new VOX drive-in cinema at Mountain View Ras El Hikma in North Coast, Egypt.
VOX Cinemas launched a new cinematic experience, the first of its kind in Egypt – VOX Cinemas Drive-In by the Sea, on Thursday 20th August 2020.
The new drive-in cinema located at Mountain View, Ras El Hikma in North Coast accommodates approximately 105 cars and will screen 2 sessions per day – 9pm and 12am.
The experience is priced at EGP350 and EGP550, both tickets are valid per car (maximum of four people) and include a food and drinks package. The Drive-In Supreme pack costs EGP350 and includes the admission of one car along with two medium popcorns and two water bottles. While the Drive-In Deluxe pack costs EGP550 and includes the admission of one car along with one Deluxe nachos, three large popcorns, one M&M’s pack, two soft drinks and two water bottles.
Once parked, audiences can simply tune into a designated radio frequency for the movie audio to be streamed straight into their in-car entertainment system.
Click here to view movie times.
Contact us for cinema advertising at the new VOX Drive-in cinema at Mountain View Ras El Hikma in Egypt.
Source: VOX Cinemas
Muvi Cinemas – Saudi Arabia’s first home-grown cinema brand, has opened the first Dolby Cinema screen in KSA, located at the U-Walk Boulevard, Arabian Centres in Riyadh
Dolby Cinema™ is a premium cinema created by Dolby Laboratories that combines Dolby proprietary technologies such as Dolby Vision™ and Dolby Atmos®, as well as other signature entrance and intrinsic design features, designed to make every visit a completely captivating cinematic event.
Dolby Vision™ brings the story alive with amazing brightness and darker darks to offer a more lifelike sense of depth, rendering colors and detail unlike other movie screens, and Dolby Atmos® transports audiences into the movie with breathtakingly realistic, moving audio that fills the room, while the clarity and precision creates a stunning, textured soundscape that adds layers of depth to each scene.
Films to be screened at the Dolby Cinema in U-Walk include Arabic drama/comedy Shams Al Maarif, English films My Spy and animation Trolls World Tour and Arabic comedy Al Ghasala.
There are a total of 251 Dolby Cinemas globally, with an additional 200 Dolby Cinema screens committed, and more than 300 movie titles being released or announced in Dolby Vision™ and Dolby Atmos®.
Speaking on the opening of the Dolby Cinema at U-Walk, Sultan Alhokair, CEO of Muvi Cinemas, said: “We are very excited to be opening Dolby Cinema and bringing the most powerful image and sound technology to Saudi Arabia. Dolby Cinema will provide a different experience for Saudi cinemagoers and will be the first of three screens to be added to our extensive portfolio of offerings.”
Muvi Cinemas was established in 2019 with headquarters in Riyadh. Last year, Muvi announced an expansion plan to launch 250 new screens across the Kingdom within 24 months to offer unique and exclusive experiences for all guests, and recruit and train more local talent. The cinema chain operates a total of 41 screens across the following locations in KSA: Mall of Arabia (Jeddah), Al Hamra Mall (Riyadh), Nakheel Mall (Dammam) and U-Walk (Riyadh).
Contact us for cinema advertising opportunities across the four locations of Muvi Cinemas in Saudi Arabia.
Sources: Muvi Cinemas, Arab News and BroadcastPro Middle East
