Including META Cinema Forum Awards, Screenings and More
October 27, 2020 – Dubai, UAE. The third edition of META Cinema Forum kicked off today and is supported by the cinema giants in the region. Throughout the two days the conference will discuss all the latest projects and developments in the industry and the effect that COVID-19 has had on the cinema industry, projections, plans and the vision for recovery.
Taking place on 27 -28 October at VOX Cinemas, Mall of the Emirates, the event will gather 28 of the industry’s leaders in cinema production, distribution, construction, and technology. For the first time ever, the event is taking place in a hybrid format, welcoming attendees to attend physically or virtually via video conferencing technology. The speakers and the panelists choose whether to participate in the physical form hosted at the VOX Cinemas, or on a digital platform, making the event accessible to all and a global first live hybrid event to be shown in a cinema.
Focusing on the current challenges the industry is facing, the content and format has been adjusted accordingly to cater to the needs of the industry and commenced with the welcome remarks from Leila Masinaei, Managing Partner of Great Minds Event Management, organisers and Head of the META Cinema Forum team followed by the Forum’s Strategic Partner, VOX Cinemas, Cameron Mitchell, Chief Executive Officer, Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment.
At the welcome remarks, Leila Masinaei, Managing Partner of Great Minds Event Management said: “We are thrilled to host the world’s first hybrid conference shown live on digital platform and at a cinema, with speakers participating in person or virtually, all blended together for a seamless hybrid experience like no other. We continue to commit to our promise to deliver the richest up-to-date cinema industry content for the Middle East and African markets, working with some of the most influential cinema experts in the world.”
Masinaei continues, “As always the Forum includes features such as slate content presentations, special screenings, an awards ceremony, a post-event reception as well as product showcases, but in the new hybrid format blending the virtual and physical together for a first time ever experience. We are excited to welcome many new delegates to this year’s edition, whom had not attended the pervious editions and is made possible thanks to having the option to attend virtually, this is a blessing of the new era I think we sometimes forget to mention.”
At the opening keynote from Event Strategic Partner: Cameron Mitchell, Chief Executive Officer, Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, said ”The future of film depends on enhanced collaboration and, VOX Cinemas is proud to once again partner with the META Cinema Forum, which provides an important platform for key stakeholders and leading industry players to engage in open dialogue, share knowledge, challenges and ideas so that we can jointly as an industry navigate the unchartered waters of COVID-19 together and ensure the longevity of the cinema industry.”
He continued, “Cinema is one of the oldest cultural institutions, which has weathered numerous societal storms, wars and prospered through over a century of challenges. At VOX Cinemas, we remain fundamentally confident about the future and resilience of the industry and firmly believe that, if we continue to evolve in line with guest feedback and emerging trends, cinema will find a way, as it has throughout its history, to not just survive but thrive.”
Followed by insightful speech about cinema statistics and analysis during and post-pandemic era by Pablo Carrera, Principal Analyst- Cinema, Omdia. The data shared was exclusively research for META Cinema Forum and presented for the first time to a global audience.
Next on the agenda was a keynote panel discussion titled: Effect of COVID-19 on the cinema industry, projections, plans and vision for recovery and beyond where John Iozzi, CEO and Managing Director, AMC Cinemas – KSA, Maria Gedeon, Marketing Director, Majid Al Futtaim Leisure, Entertainment and Cinemas, Phil Clapp, Chief Executive, UK Cinema Association and John Donnelly, Business Development Director, Dolby Laboratories discussed critical topics such as the effects the COVID-19 pandemic has had on the cinema industry across the globe and in the META region, future of the cinema industry, market forecasts, operating cinemas within the “new normal”, profitability of cinemas at reduced capacity and most importantly, the road to recovery.
The Panel Discussion was followed up by a technical presentation from Dolby.
The second panel of the day, addressed the most critical subject in the theatrical industry, content. As the global news outlets have reported, cinemas are shutting down around the world due to lack of content and continued delays in blockbuster releases from the studios. The META region has a unique advantage by having access to a diverse range of content to cater to their population rich in diversity, and if nurtured, would not only survive the pandemic, but lead the way in the global cinema recovery by pioneering diversified content sources for the cinemas.
Experts offered their perspective on the subject from their unique positions in academia, production, distribution, event cinema, and cinema exhibition, the panel discussion was joined by Toni El Massih, Chief Content Officer, Majid Al Futtaim Cinemas, Joel Haikali, Director/Producer at Joe Vision Production, Chairperson of Namibia Film Commission Board, Co-founder of the Creative Industry Guide Africa, Rony Mitri, Independent Distribution Advisor, Melissa Cogavin, Consultant, Melissa Cogavin Ltd, Dr. Fazal Malik, Dean Humanities, Arts and Applied Sciences, Amity University Dubai, Grainne Peat, Managing Director, Event Cinema Association and Serge Zabbal, Business Director, Empire Entertainment.
The final panel discussion of the day was dedicated to the latest in cinema technology and unique products that are being developed with the cinema recovery around the world.
Showreels of upcoming features from various studios were shown throughout the day, and day one was wrapped up by a special film screening of a film that was shot in Dubai, Twisted Blues and this is the first time the film has been played on the big screen.
Day two of the forum is jam-packed with live sessions hosted at VOX Cinemas, Mall of the Emirates, slate content presentations, an awards ceremony and post-event reception.
The forum has attracted the biggest cinema operators in the region to be its partners in success. VOX Cinemas is the forum’s strategic partner whilst Novo, AMC KSA, Cinepolis, Cinepax and FilmOne are the forum’s Cinema Partners. The list of production and distribution partners for the 2020 edition includes Empire Entertainment, Sony, SPRI, and FilmOne.
Related Article:
META Cinema Forum Confirms 2020 Event in Hybrid Format
Highlights from MENA Cinema Forum 2019
Highlights from MENA Cinema Forum 2018
Source: META Cinema Forum (Press Release)
Muvi Cinemas opened its door to cinemagoers at yet another location in Jeddah – Aziz Mall, on Tuesday 15th September 2020.
Aziz Mall features 9 screens with a total of 1270 seats, and includes unique cinema experiences such as ScreenX and muvi Xperience.
The cinema exhibitor also launched two other cinemas at Nakheel Mall (Riyadh) and Mall of Dhahran (Dhahran) on 23rd September and 15th October 2020 respectively.
*More information on Nakheel Mall and Mall of Dhahran to follow in the coming weeks.
Muvi Cinemas presently operates 103 screens across 10 locations in 6 cities. Motivate Val Morgan congratulates Muvi on the launch of Aziz Mall and warmly welcomes this new location to our cinema circuit in Saudi Arabia.
Contact us for cinema advertising opportunities.
Related Articles:
Muvi Cinemas Opens at Haifa Mall in Jeddah
Muvi Cinemas Opens at Al Ahsa Mall in Saudi Arabia
Muvi Cinemas Opens at Jubail Mall in Saudi Arabia
Muvi Cinemas Opens Saudi Arabia’s First Dolby Screen
Muvi Cinemas Opens at U – Walk in Riyadh
Muvi Cinemas Opens Second Location at Al Hamra Mall in Riyadh
Motivate Val Morgan Welcomes Muvi Cinemas to Our Circuit in KSA
Source: Muvi Cinemas
With Halloween just around the corner, it’s time to indulge in activities such as carving pumpkins, decorating the house, buying a spook-tastic costume, applying ghoulish make-up and either heading out trick-or-treating, or enjoying the spooky day with friends and family.
But what does this day hold for those who have outgrown trick-or-treating? A Movie of course!
Nothing compares to watching a scary movie on this spooky day, for an altogether more bizarre indulgence. COVID-19 may have dominated us throughout most of 2020, but old traditions die hard, and there’s no better way than watching a movie to distract your mind from the stresses relating to the pandemic, and transport you to a world where the horrifying stuff isn’t actually real.
We at Motivate Val Morgan have got your spooky movie night covered with a roundup of some ‘all-time favorite’ monstrous, scary, truly freaky and the not so creepy magical kids flicks to get you in the spirit of Halloween this year.
The Witches:
An adaptation of Roald Dahl’s The Witches is dark fantasy comedy film directed by Robert Zemeckis, featuring Anne Hathaway, Octavia Spencer and Stanley Tucci. Set in 1960s Alabama, the film follows an orphaned young boy stumbles across a conference of witches, while staying with his grandmother at a hotel, and gets transformed into a mouse by the Grand High Witch.
The Witches releases in cinemas across the middle East on 29 October 2020.
In addition to The Witches, here are 13 categories of scary movies to watch on-demand, some of which will trigger self-induced nightmares.
1. Monster Movies
One of the oldest forms of horror cinema, monster movies and their dreaded villains come in all shapes. Whether they’re aliens, ghouls or demons, monsters can represent a manifestation of our own fears. Such movies are often portrayed in a way wherein humans interfere with nature, ultimately leading to a monster attack.
A Quite Place
Bird Box
2. Deformed Humans
These are the kind of films where the antagonist is a deformed human, often seen wearing a mask following a horrifying accident.
Nightmare on Elm Street
Friday the 13th
3. Inanimate Objects
This horror category has a long history of haunted/ possessed inanimate objects that inspire guffaws instead of screams. Some of them are the work of a ghost, while some are just plain inexplicable. Yet they all have one thing in common: they’re kind of baffling.
Annabelle
Poltergeist
4. Vampire
Vampires exist in the folklore of almost every society on earth. Therefore, it’s only natural that it’d be a story expressed in nearly every language and thus, films around the world.
Abraham Lincoln: Vampire Hunter
Van Helsing
5. Found Footage
These are horror films which capture events on screen and are typically seen through the camera of the characters involved in real-time. Also usually involves an investigation after a video or audio footage that is found to discover instances of what actually happened.
Paranormal Activity
The Cloverfield Paradox
6. Schlock
Widely known as ‘Gore’ or ‘Splatter’ films, these films are light on character and plot and heavy on fake blood and guts. Mostly low on story and high on shock value.
Evil Dead
Saw
7. Supernatural
The widely popular horror category of all times, supernatural occurrences often include ghosts, spirits and demons. Many supernatural horror films have elements of religion relating to themes such as afterlife, the Devil, and demonic possession.
The Conjuring
The Exorcist
8. Curse
Films of this type are often cautionary tales, where a character unleashes a curse unknowingly or by failing to listen to a warning. While non-believers would think these as coincidences or publicity stunts in a movie setup, some of these are just too freaky to ignore.
The Curse
The Grudge
9. Serial Killer
A booming horror category! Serial killer movies are classic horror movies with plenty of incredible, terrifying and mind-boggling murders.
Silence of The Lambs
Malevolence 2
10. Zombie
Who doesn’t enjoy the living dead, the ones that are driven by hunger of human flesh, and are nearly impossible to put down permanently?
World War Z
Train to Busan
11. Comedy
Light hearted films with a mix of elements – they are both funny and scary, catering to a wide audience. No wonder these films have long been one of the most popular genres.
Scary Movie
Shaun of the Dead
12. Apocalypse
End of the world movies combine a rush of adrenaline with dread – for the ones that fancy pulse-quickening suspense.
Resident Evil: Apocalypse
Legion
13. Animated
Lastly, if you are bored of the same old horror movies making the rounds every Halloween, animated movies offer something different for everyone to look forward to.
SCOOB!
The Addams Family
Team Motivate Val Morgan WITCHES you a SPINE-TINGLING Halloween!
Sources: Collider, Wikipedia, Premium Beat and ScriptFirm
LIONS Live, the five-day virtual broadcast, will run from 19-23 October, 2020.
Cannes Lions is back with its second edition of LIONS Live – five days of practical insight and an insider’s view of creative excellence as Grand Prix and Gold Lion-winning teams share honest accounts of how their work came to light (or perhaps nearly didn’t).
Hosted on the Cannes Lions global platform, LIONS Live is free to access, for the entire global community, from 19-23 October 2020.
Each day is themed and designed to offer practical insight to impact careers, transform business and drive progress through creativity. The event will conclude with an expert “how to” guide from creative stalwarts, provocateurs and agitators who will provide a breakdown of the day’s learning into practical next steps.
What’s On:
Day 1: Creative Culture & Leadership
Industry leaders from around the world reveal the practicalities behind driving a creative culture.Hear from multi-award-winning creatives on how they’re remotely leading transparent, inclusive and flexible work environments that enable creativity to thrive.
Day 2: Creativity in Action, Part One
Celebrate the brilliant thinking and craft that goes into delivering the world’s best creative campaigns. The team will lift the lid on Grand Prix winning work from Berlin, Copenhagen, London, New York and Warsaw and one can hear brutally honest accounts from the people who worked behind the scenes from beginning to end.
Day 3: Creative Effectiveness
In June, LIONS introduced new research around Creative Effectiveness and a new framework for measuring creativity – the Creative Effectiveness Ladder. The line-up will explore work that has driven consistent business growth, what “creative commitment” actually means, and how one can produce outstanding results on a smaller budget. At a time when marketers need to justify every buck, this day will provide some answers.
Day 4: Creativity in Action, Part Two
Thursday is part two of “Creativity in Action series”. Work from Dubai, Stockholm, São Paulo, Tel Aviv will be dissected by the people who actually made it as part of the “Behind the Scenes” format devised by the team at LIONS, based on the feedback that one wanted more case studies on award-winning campaigns. Tune in for another day of the world’s best work deconstructed.
Day 5: Creative Capabilities and Processes
On the final day of LIONS Live, interesting talent from all over the world will share how they are producing fast, cheap, good work right now, from home. Does one need an entirely new set of capabilities to keep up with consumer demands or can one just make some easy tweaks? This day will turn some of your existing thinking on its head and may even ask you to reconsider whether what your current way of doing things is actually the best way.
Join LIONS Live:
LIONS Live has partnered with Google to live-stream content through YouTube, with all content also being available on demand through the LIONS Live platform.
Click here to register for LIONS Live for free.
Click here to access the full programme.
Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE.
Related Article:
LIONS Live – A Global Meeting Of Minds
Source: Cannes Lions
Muvi Cinemas opened yet another cinema location at Haifa Mall in Jeddah, KSA on Friday 28th August 2020.
The cinema features 9 standard screens with a total of 900 seats and follows the opening of Muvi Cinemas – Jubail Mall (Jubail) on 25th August 2020 and Al Ahsa Mall (Hofuf) on 26th August 2020.
Muvi Cinemas also launched a 9-screen and 13-screen cinema at Aziz Mall (Jeddah) and Nakheel Mall (Riyadh) on 15th September and 23rd September 2020 (respectively).
*More information on Aziz Mall and Nakheel Mall to follow in the coming weeks.
Muvi Cinemas presently operates in 5 cities, across 9 locations, with a total of 85 screens, and plans to expand its footprint in Saudi Arabia, with its next location at Mall of Dhahran (Dhahran).
Motivate Val Morgan congratulates Muvi Cinemas on the launch of Haifa Mall and warmly welcomes this new location to our cinema circuit in KSA.
Contact us for cinema advertising opportunities.
Related Articles:
Muvi Cinemas Opens at Al Ahsa Mall in Saudi Arabia
Muvi Cinemas Opens at Jubail Mall in Saudi Arabia
Muvi Cinemas Opens Saudi Arabia’s First Dolby Screen
Muvi Cinemas Opens at U – Walk in Riyadh
Muvi Cinemas Opens Second Location at Al Hamra Mall in Riyadh
Motivate Val Morgan Welcomes Muvi Cinemas to Our Circuit in KSA
Source: Muvi Cinemas
With roughly 80 days to go for Christmas, we at Motivate Val Morgan look ahead to what’s in store on the BIG screen in the month of December, and why brands should plan to include cinema in their festive media campaigns.
From mystery thriller Death on the Nile – based on the 1973 novel by Agatha Christie and Wonder Woman 1984 – the ninth installment in the DC Extended Universe, December 2020 holds festive treats for both cinemagoers and advertisers.
It has been a difficult year for a majority of industries with the outbreak of the COVID-19 pandemic and its on-going coverage dominating the news.
For cinema, Q2 2020 started off with its closure, followed by a staggered reopening between June and September – with cinemas operating at 30-50% capacity, accompanied by the lack of new content. Then came the release of two highly anticipated blockbusters – Tenet and Mulan, closely following each other, that did rather well on the BIG screen in both UAE and Saudi Arabia:
Following this high note was the official announcement of Death on the Nile, Wonder Woman 1984, No Time to Die and Black Widow pushing its release dates to December 2020, April 2021 and May 2021 (respectively).
The good news for now is that Bollywood blockbuster Laxmmi Bomb – featuring Akshay Kumar, which premiers on 9 November 2020 on Disney Plus Hotstar, will also release across cinemas in Australia, New Zealand and UAE simultaneously, on 9 November 2020. Laxmmi Bomb is anticipated to give cinema another upward push at box office in the UAE.
Laxmmi Bomb Motion Poster Trailer:
For now, December has a treat in store for everyone – cinemagoers and advertisers, with a range of highly anticipated a-list and b-list blockbusters, expected to release on the BIG screen.
The month kicks off with a brand new action comedy adventure featuring Ryan Reynolds – Free Guy, a story about a bank teller who discovers that he’s actually an NPC inside a brutal open world video game, scheduled to release 10 December 2020.
Free Guy Trailer:
Next up is Death on the Nile by 20th Century Studios, scheduled to release on 17th December 2020 . The mystery thriller directed by Kenneth Branagh is based on the 1937 novel of the same name by Agatha Christie, and a follow-up to 2017’s Murder on the Orient Express, featuring a star studded cast which includes Gal Gadot, Kenneth Branagh, Tome Bateman, Russell Brand and Letitia Wright.
Death on the Nile Trailer:
Just in time for Christmas will be the release of the much anticipated DC blockbuster Wonder Woman 1984 by Warner Bros. – featuring Gal Gadot, Chris Pine and Kristen Wiig. The film was originally announced for release on 13 December 2019, before being moved up to 1 November 2019, then to 5 June 5 2020, followed by 2 October 2020, and now 24 December 2020. Fingers crossed we won’t have to wait any longer than December 2020.
Wonder Woman 1984 Trailer:
Please Note: release dates for the movies listed above are subject to change.
December being the month of festivity, is something we’re sure most are looking forward to. There’s no denying that come December, the pandemic might still be headlining the news. However, cinema has always been known for providing audiences with a space for escapism – a place to immerse themselves in a story, for a couple of hours, watching feel-good content. Given the hardships we have experienced this year, in some way or another, December holds optimism among cinemagoers, given the powerful movie line-up, and presents opportunities for advertisers to target audiences who are keen to flex their spending power during the festive month leading up to the new year.
Stay tuned for the latest updates on movies releasing on the BIG screen over the next couple of months. We’ve also recently launched an attractive ‘guaranteed views’ package. Contact us if interested in starting a discussion on cinema advertising opportunities alongside any of the above mentioned blockbusters in the month of December 2020.
Sources: Box office Mojo, NDTV, IMDb and YouTube
Muvi Cinemas opened its doors to cinemagoers at Al Ahsa Mall in Hofuf – the major commercial center in the Eastern Province of KSA, on Wednesday 26th August 2020.
The cinema features 8 screens with a total seating capacity of 908, and also includes an Xperience screen.
Following the launch of the 8-screen cinema at Jubail Mall (Jubail) on 25th August 2020, Al Ahsa Mall is the second of four Muvi locations to launch after the re-opening of cinemas in Saudi Arabia, post COVID-19 lockdown.
Muvi Cinemas also launched two 9 screen cinemas at Haifa Mall and Aziz Mall in Jeddah on 28th August and 15th September 2020 (respectively).
*More information on Haifa Mall and Aziz Mall to follow in the coming weeks.
Spanning 5 cities, across 8 locations, with a total of 72 screens, the cinema exhibitor plans to expand its operation in Saudi Arabia with the launch of two more locations – Mall of Dhahran (Dhahran) and Nakheel Mall (Riyadh), by end September 2020.
For more information about Muvi Cinemas, visit: www.muvicinemas.com
As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on its openings at Al Ahsa Mall and warmly welcomes this new location to our regional cinema circuit.
Contact us for cinema advertising opportunities in KSA.
Related Articles:
Muvi Cinemas Opens at Jubail Mall in Saudi Arabia
Muvi Cinemas Opens Saudi Arabia’s First Dolby Screen
Muvi Cinemas Opens at U – Walk in Riyadh
Muvi Cinemas Opens Second Location at Al Hamra Mall in Riyadh
Motivate Val Morgan Welcomes Muvi Cinemas to Our Circuit in KSA
Sources: Muvi Cinemas
AMC Cinemas opened yet another new cinema location – Al Khair, at Al Makan Mall in Riyadh, KSA on Tuesday 25th August 2020.
The cinema features 9 screens with a total of 801 seats, and also includes IMAX and PRIME at AMC experiences. Al Khair also features AMC Cinema Souq, a reimagined and fully customizable food and beverage concept which treats moviegoers to classic cinema fare, restaurant-quality hot food, special desserts, handcrafted beverages from AMC MacGuffins Mocktail and Coffee Bar as well as movie merchandise and much more.
Please Note: Due to travel restrictions, IMAX screen installation will delay based on tech’s arrival in KSA.
بكل فخر و سعادة نحتفل بتدشين سينما AMC الخير ٩ في المكان مول، حي الملقا بالرياض مع أول صالة لتجربة برايم في AMC ?
اكتشفوا AMC سينما و أكثر اليوم!?#AMC_سينما_وأكثر#المرئي_والمسموع#رؤية_السعودية_2030#برنامج_جودة_الحياة#مشاريع_الترفيه_السعودية#صحتك_بالدنيا pic.twitter.com/TKjKcpG8yI
— AMC سينما (@AMC_Cinemas_SA) August 26, 2020
To inaugurate the opening of Al Khair, various government officials, guests of honor and members of AMC’s executive team joined in the festivities with an exclusive premiere of PRIME at AMC, an extraordinary cinema experience featuring laser projection, Dolby Atmos sound and AMC’s signature Luxe Recliners.
AMC Cinemas presently operates 37 screens across 5 locations in 2 cities of Saudi Arabia.
Motivate Val Morgan congratulates AMC Cinemas on the opening of Al Khair, and warmly welcomes this location to our regional cinema circuit.
Contact us for cinema advertising opportunities across the AMC circuit in KSA.
Related Articles:
AMC Cinemas Opens at Riyadh Gallery in KSA
AMC Opens Third Location at Al Makan Mall in Hafr Al Batin
AMC Opens Second Location at Panorama Mall in KSA
Motivate Val Morgan Welcomes AMC Cinemas to its Circuit in KSA
Sources: AMC Cinemas and Zawya
From 5-7 October 2020, LYNX Live comes to LIONS Live, bringing together talent from across the world to talk about what’s next for creativity in MENA.
Now, more than ever, the importance of creativity is fundamental. LYNX Live will provide a platform for the industry to collaborate, learn and be inspired by MENA focused content.
Enjoy a daily programme of original series, creative conversations, debates and interviews in a beautifully produced magazine show format. It is open and freely accessible to the whole advertising communications industry, with content for the young Lynx community, as well as agency and brand leaders.
What’s On:
KEYNOTES
In-depth talks and discussions presenting fresh thinking on topical issues which will both inspire and challenge MENA’s creative industry.
LYNX STORIES – MY CREATIVE JOURNEY
MENA’s greatest storytellers and creative stars share lessons from, and secrets behind, a long-lasting career in creativity. Success stories with their own uniquely creative spin.
MENA, WHAT’S NEXT?
Diverse thinkers share thoughtful and provocative future scenarios – based on science, data, insight and their own ideas on what will matter most in the years to come.
MARKETERS FROM MENA
How to manage remote leadership in lockdown? Will the world of marketing in the MENA region change forever? What keeps the brand leaders in the region awake at night? These are some of the talking points the ‘Marketers from MENA’ series explores.
LYNX SHORTS
Extraordinary brands, agencies and people talk about creativity. Surprising and original, these films showcase some of the region’s finest minds and the sharpest thinking in the industry.
The LYNX Live Debate
Industry leaders come together to figure out what’s next. We tackle a hot topic affecting MENA’s creative community, with perspective from important people across the business of creativity.
The Talent:
The schedule is being confirmed and will be released soon, in the meantime here are just a few of the confirmed speakers:
Ali Rez, Regional Executive Creative Director, Middle East and Pakistan Impact BBDO
Vidya Manmohan, Ex-ECD, GREY Dubai
Kalpesh Patankar, CCO, VMLY&R, MENA
Asad Rehman, Unilever
Zainab Salbi, Humanitarian, Author, and Media Personality
Christine Harb, VP Marketing CEMEA, VISA
How to Register:
Register on the LIONS Live platform where LYNX Live will be streamed. You can use your existing Dubai Lynx account details to log in to LIONS Live. Otherwise, you will need to create a new account.
Click here to register
Visit Dubai Lynx for more information: www.dubailynx.com
Sources: Cannes Lions and Dubai Lynx
Muvi Cinemas – Saudi Arabia’s first homegrown cinema brand, opened its doors to cinemagoers at Jubail Mall in the eastern Saudi city of Jubail on Tuesday 25th August 2020.
The cinema features 5 standard screens with a total of 413 seats.
The opening of Jubail Mall follows the launch of the 13 screen cinema at U-Walk (Riyadh) in March 2020, and is the first of three locations by the cinema exhibitor to launch after the re-opening of cinemas in Saudi Arabia, post the COVID-19 lockdown.
Muvi Cinemas also launched two other locations following its opening at Jubail Mall: an eight screen cinema at Al Ahsa Mall in Hofuf on 26th August 2020, which also features an Xperience screen – a large format cinema concept exclusive to Muvi Cinemas, and a nine screen cinema at Haifa Mall in Jeddah on 28th August 2020.
*More information on Al Ahsa Mall and Haifa Mall to follow in the coming weeks.
The design for the three cinema complexes were done by UK’s Chapman Taylor, and is based on a theme of urban downtown, with an aim to create a dynamic, modern and innovative cinema experience.
With a total of 63 screens across 7 locations in 5 cities, Muvi Cinemas is presently expanding its operation in Saudi Arabia, with three more locations expected to open in the month September 2020 – Aziz Mall (Jeddah), Mall of Dhahran (Dhahran) and Nakheel Mall (Riyadh).
For more information about Muvi Cinemas, visit: www.muvicinemas.com
As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates Muvi on its openings at Jubail Mall (Jubail), Al Ahsa Mall (Hofuf) and Haifa Mall (Jeddah), and warmly welcome these three locations to our regional cinema circuit.
Contact us for cinema advertising opportunities in KSA.
Related Articles:
Muvi Cinemas Opens Saudi Arabia’s First Dolby Screen
Muvi Cinemas Opens at U-Walk in Riyadh
Muvi Cinemas Opens Second Location at Al Hamra Mall in Riyadh
Motivate Val Morgan Welcomes Muvi Cinemas to Our Circuit in KSA
Sources: Muvi Cinemas and Chapman Taylor
