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The Art of Shaving Cinema Activity at VOX Cinemas – Mall of the Emirates

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September 25, 2017

The Art of Shaving Cinema Activity at VOX Cinemas – Mall of the Emirates

The Art of Shaving - a sought-after brand in the UAE, booked 2 Cinema Activities at VOX Cinemas – Mall of the Emirates, for a period of 1 month through...

June and July 2017 See an Increase in YOY Admissions – UAE

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by Dumindrini Ratnayake

September 25, 2017

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June and July 2017 See an Increase in YOY Admissions – UAE

In Screentalk #112, we indicated that June 2017 saw a 20% increase in YOY admissions in comparison to June 2016 (based on the first two and a half weeks of...

Motivate Connect Offers Tailored Multi-Platform Content

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by Dumindrini Ratnayake

September 25, 2017

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Motivate Connect Offers Tailored Multi-Platform Content

Over the last 38 years, Motivate Media Group has built an unrivaled reputation as a provider of premium content and media solutions. Building upon this, Motivate Connect – the Group’s...

The Most Captive Audience May Be at the Cinema

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by Dumindrini Ratnayake

September 11, 2017

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The Most Captive Audience May Be at the Cinema

GroupM-owned interactive TV, the largest player in theatre advertising of cinemas in India, commissioned a study, to better understand the moviegoing audience. The study's findings , in a report, 'At...

Double Delights Sampling Activity at VOX Cinemas

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by Dumindrini Ratnayake

August 15, 2017

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Double Delights Sampling Activity at VOX Cinemas

Double Delights – a product of Al Seer Group (FMCG distributor), recently booked a 7 sec animated on-screen commercial at VOX Cinemas - City Centre Deira (UAE), City Centre Mirdif (UAE)...

Target Parents and Kids this ‘Back to School’ Season

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by Dumindrini Ratnayake

August 14, 2017

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Target Parents and Kids this ‘Back to School’ Season

‘Back to School’ – a phrase welcomed more by parents than their children, often prompts competition amongst advertisers as they look to tap into the annual back to school spending...

Posted in Featured

by Dumindrini Ratnayake

July 31, 2017

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RAK Tourism Development Authority’s Cinema Activation

Summer brings many opportunities for relaxation. Hotel rates get a bit cheaper, restaurateurs entice folks out with a bargain, and the cost of spending a day lazing by the pool...

Where to Watch Independent Films in the UAE

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by Dumindrini Ratnayake

July 31, 2017

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Where to Watch Independent Films in the UAE

Indie films are more than just a fad in the UAE. Independent cinema platforms are multiplying in the UAE — but each has something different to offer. With Cinema...

The Power of the Big Screen: The Role of Cinema in the Mix

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by Dumindrini Ratnayake

July 17, 2017

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The Power of the Big Screen: The Role of Cinema in the Mix

Today, consumers are in full control of what they watch and their options seem endless. This leaves advertisers battling a fragmented environment, declining reach and technology that skips ads. These...

Grand Prix Winners from the 2017 Cannes Lions Festival

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by Dumindrini Ratnayake

July 17, 2017

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Grand Prix Winners from the 2017 Cannes Lions Festival

The 2017 Cannes Lions International Festival of Creativity wrapped up three and a half weeks ago, and it’s time to look back at the Grand Prix winners as a whole....

The Art of Shaving Cinema Activity at VOX Cinemas – Mall of the Emirates

June and July 2017 See an Increase in YOY Admissions – UAE

Motivate Connect Offers Tailored Multi-Platform Content

The Most Captive Audience May Be at the Cinema

Double Delights Sampling Activity at VOX Cinemas

Target Parents and Kids this ‘Back to School’ Season

RAK Tourism Development Authority’s Cinema Activation

Where to Watch Independent Films in the UAE

The Power of the Big Screen: The Role of Cinema in the Mix

Grand Prix Winners from the 2017 Cannes Lions Festival

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