The Marvel Cinematic Universe has gradually introduced the multiverse through various installments of its four phases, and Doctor Strange in the Multiverse of Madness will finally dive headfirst into the weirdness.
In Spider-Man: No Way Home doctor strange cast a spell that went wrong, cracking open the multiverse, allowing parallel universes to collide. The first trailer for Doctor Strange in the Multiverse of Madness was shown to audiences after the movie, replacing the typical post-credits scene in a Marvel Studios picture. “Things just got out of hand,” Dark Strange adds ominously in the trailer, implying that there might be more problems with the multiverse at large.
As we anxiously wait to see how everything will unfold, here is everything we know so far about Doctor Strange in the Multiverse of Madness:
Appearances in the MCU
The Prequel: Doctor Strange 2016
Doctor Stephen Strange was given a thorough origin story when we first met him: a skilled surgeon who crippled his hands in a car accident. Under the guaidance of the ‘Ancient One’ played by Tilda Swinton, he soon became the ‘Sorcerer Supreme’, guarding all things enchanted, including the time stone, which Thanos later used to wipe out half of the universe. The film grossed a staggering US$ 677.8 million worldwide.
Other Appearances
Though the Multiverse of Madness is only the second solo outing of Doctor Strange, this is Cumberbatch’s sixth time playing the hero on the big screen: He showed up briefly in Thor: Ragnarok, played a pivotal role in Avengers: Infinity War, was instrumental in Avengers: Endgame and will also be appeared in Spider-Man: No Way Home.
Behind The Scenes
Doctor Strange in the Multiverse of Madness is directed by Sam Raimi. Scott Derrickson, who directed the prequel, was tapped to direct this sequel, but he dropped out owing to artistic differences. The story was written by Michael Waldron, who also created the Disney+ series Loki, while the music is by Danny Elfman. Michael Giacchino has been replaced by the renowned composer, who has worked on multiple Sam Raimi films, including the first two Spider-Man flicks.
Cast
The movie sees the return of the main cast; Benedict Cumberbatch as Doctor Strange, Benedict Wong as Wong, Rachel McAdams as Doctor Christine Palmer, and Chiwetel Ejiofor as Mordo. Both Doctor Strange and Wong appeared in the Infinity Saga’s final two Avengers films and Spider-Man: No Way Home, with Wong additionally making an appearance in Shang-Chi and the Legend of the Ten Rings. According to Rolling Stone magazine, Doctor Strange almost made an appearance in WandaVision before being cut from the series finale. While McAdams plays Palmer in the Disney+ animated series, What If…?, Palmer and Mordo have been absent from Marvel films since 2016. Doctor Strange in the Multiverse of Madness properly reunites the cast for the first time in years.
Plot
The only thing we knew about Doctor Strange in the Multiverse of Madness is that it’ll continue to follow Dr. Stephen Strange’s research on the time stone. The film is set after the events of Spider-Man: No Way Home and will explore the multiverse of the Marvel Cinematic Universe. Kevin Feige, according to Bloomberg, has stated that the film will also tie in with the Disney+ series Loki.
New Characters and Cameos
The only confirmed newbie is America Chavez (Xochitl Gomez), also called Miss America in the comics.
The teen superhero is one of the Young Avengers in the comics. While it’s unlikely that the Young Avengers will form in this movie, it’s worth noting that she isn’t the first member of the Young Avengers to join the MCU recently. Other Young Avengers include Kate Bishop (Hailee Steinfeld, Hawkeye), Elijah Bradley (Elijah Richardson, The Falcon and the Winter Soldier), Billy Maximoff (Julian Hilliard, WandaVision) and Cassie Lang (Kathryn Newton, Ant-Man: Quantumania). Their introductions being so close together probably isn’t a coincidence.
Patrick Stewart Despite previously denying his involvement in the upcoming MCU film, has now entertained the possibility of a meeting between Cumberbatch’s sorcerer and his professor Xavier – and seemingly confirmed he will indeed appear in the film directed by Sam Raimi.
Villain in the Multiverse
The ‘old friend turned enemy’ line almost certainly points to Ejiofor’s Mordo, who began to fulfil his comics destiny during the end credits of Doctor Strange by starting his shift toward supervillainy. He certainly fits the bill of a frenemy to Strange, making him the obvious choice.
But Marvel’s never been shy about zigzagging away from the obvious choice. Many fans suspect that the actual villain could be Olsen’s Wanda Maximoff, who was last seen in WandaVision honing her magic skills in isolation and in possession of the Darkhold, a book of black magic she took after besting rival witch Agatha Harkness in battle.
There’s also the possibility that Doctor Strange will be fighting… Doctor Strange. That is an evil variation of Doctor Strange from another timeline.
Trailers
The first look at Doctor Strange in the Multiverse of Madness debuted during the post-credits for Spider-Man: No Way Home, which was released in theaters on Dec. 17.
On Dec. 22, Marvel shared the teaser trailer online alongside a quote from Doctor Strange that read, “The Multiverse is a concept about which we know frighteningly little.”
On Feb. 13, Marvel shared the official trailer online after it aired during the 2022 Super Bowl.
Recommended Catch ups
The good news is that you won’t need to rewatch every Marvel movie to comprehend this one, though a rewatch of Doctor Strange (2016) will likely be worthwhile, if only to refresh your memory on the movie series’ delightfully surreal aesthetics.
On the streaming side, Disney+’s WandaVision and Loki are also recommended catch ups in order to fully understand what ‘In the Multiverse of Madness’ has in store.
Release Date
The film was originally set to open before Spider-Man: No Way Home. Due to the COVID-19 pandemic, the film experienced multiple delays. For now, Doctor Strange in the Multiverse of Madness is slated for release on 05 May, 2022 (a push-back from a previously intended March 2022 release).
Don’t miss out on advertising alongside this MEGA blockbuster. Contact us for more information on cinema advertising opportunities.
In this edition of ‘What’s Buzzin Behind the Screen’, we bring you the latest industry news – everything you need to know about what’s happening behind the scenes in Hollywood. From the latest trailer releases to box office collections and movie announcements, here’s the January 2022 update:
Stay tuned for the latest industry news in our February 2022 edition.
Source: The Hollywood Reporter, Empire Online
Here’s a list of all confirmed Marvel movies, releasing from December 2021 onwards.
Marvel Cinematic Universe was first introduced to audiences in Iron Man (2008) when Nick Fury tells Tony Stark: “Mr. Stark, you’ve become part of a bigger universe. You just don’t know it yet.” This was an ambitious attempt of ‘transmedia story telling’ – bringing the comic book continuity to the BIG Screen. 21 Marvel movies later, Avengers: Endgame marked the end of Marvel’s overarching storyline as we know it, but it is not the end of the Marvel Cinematic Universe.
Following a pandemic-mandated delay of Marvel’s Phase 4 slate, the studio debuted three series – WandaVision, The Falcon and the Winter Soldier and Loki, and returned to the BIG screen in 2021 with Black Widow, Shang-Chi and the Legend of the 10 Rings and Eternals, revealing plans for its post-Infinity Saga future.
In this feature, we provide a summary of all confirmed Marvel movies that are releasing over the coming years, including Phase 4 and 5 , as well as the those that are currently in development.
Spider-Man: No Way Home – December 16, 2021
Arguably the most highly anticipated MCU movie since Avengers: Endgame. Tom Holland’s third solo outing as the web-slinging New Yorker is slated to hit theaters a little over a month after the debut of Eternals. With Spider-Man’s identity now revealed at the end of Far From Home, Peter asks Doctor Strange for help. When a spell goes wrong, dangerous foes from other worlds start to appear, forcing Peter to discover what it truly means to be Spider-Man. Hype has reached fever pitch since the release of the first trailer, as rumors ran rampant about the multiverse adventure set off by Doctor Strange. Some of those rumors have been confirmed in the second trailer, such as the appearance of Doc Ock, Electro, Lizard and Sand Man, while the others remain unconfirmed, though it seems all but guaranteed that both Maguire and Andrew Garfield will be reappearing as their own versions of Peter Parker.
Doctor Strange In The Multiverse Of Madness – May 5, 2022
After taking over as Peter Parker’s mentor in Spider-Man: No Way Home, Doctor Strange will get his second solo outing in 2022. Like many of the MCU’s upcoming films, he will be joined by a slew of Marvel heroes both familiar and new. Elizabeth Olsen will be returning as Scarlet Witch, Benedict Wong, Chiwetel Ejiofor, and Rachel McAdams are also set to return while Xochitl Gomez will make her MCU debut as the dimension-hopping hero America Chavez. It’s also set to follow through on the promise of exploring the multiverse, something the MCU has yet to do in full force despite touching on it in shows like Loki and the upcoming Spider-Man: No Way Home.
Thor: Love & Thunder – July 7, 2022
Chris Hemsworth is breaking the trilogy mold of Marvel movies by starring in his fourth solo outing as the God of Thunder. After wowing audiences with his hilarious and irreverent Thor: Ragnarok, Taika Waititi is back in the director’s chair for another Thor adventure. At the end of Avengers: Endgame, Thor was last seen leaving earth with the Guardians of the Galaxy, as they set out to search for Gamora. The Guardians are also set to make an appearance in Love and Thunder. Jane Foster will also be back as Mighty Thor, as she prepares to wield Mjolnir. Also back are Jamie Alexander’s Lady Sif and Tessa Thompson’s Valkyrie. They’ll all have to face off against Christian Bale’s Gorr the God Butcher. Russell Crowe will also be playing Zeus, introducing Olympian gods to the fold and combining the cosmic adventures of Thor with mythological storytelling.
Black Panther: Wakanda Forever – November 10, 2022
The highly anticipated sequel to Black Panther released in 2018 (the only Marvel movie to be nominated for a Best Picture Oscar) has faced a long road to screens. After the tragic passing of T’Challa actor Chadwick Boseman, Wakanda Forever was retooled to tell a more expansive story about Wakanda while still honoring Boseman’s legacy as the iconic Black Panther. While the Black Panther sequel will focus on the various characters introduced in the first film, Wakanda Forever will also introduce Ironheart, played by Dominique Thorne. Wakanda Forever is sure to be one of the most emotional Marvel movies to date as it deals with T’Challa’s absence and how the African nation will be shaped by his legacy.
The Marvels – February 16, 2023
The sequel to 2019’s Captain Marvel will kick off the MCU’s 2023 slate. Brie Larson’s Carol Danvers will be joined by Teyonah Parris’ Monica Rambeau, who has a bone or two to pick with the cosmic hero. Iman Vellani will also appear as Ms. Marvel after her debut in a solo Disney+ show in 2022. As is common for Marvel movies this far out, very little is known about the plot, but the events of The Marvels are seemingly already being set up in the MCU.
Guardians Of The Galaxy Vol. 3 – May 4, 2023
James Gunn’s Guardians of the Galaxy Vol. 3 is the only MCU movie not to be delayed recently and that’s because Gunn has been ready to direct the film for several years. In addition to being the last outing of the original members of the team, Guardians 3 will also introduce Adam Warlock, who is set to be played by Will Poulter. Gunn has also hinted dozens of other secret roles have been cast for the film, indicating a massive send-off for some of the most beloved MCU characters. Guardians of the Galaxy Vol. 3 will also expand the cosmic side of the MCU further after both Thor: Love and Thunder and The Marvels spend some time away from earth.
Ant-Man & The Wasp: Quantumania – July 27, 2023
While the Ant-Man films have always been more tangentially related to the MCU at large, that all changed when Paul Rudd’s plucky Scott Lang played a big role in Avengers: Endgame. The third Ant-Man film will go even further than that. Not only does Cassie Lang, Scott’s daughter, seem primed to become a hero in her own right, but the Lang family is set to face off against who many presume to be the MCU’s next Thanos. Jonathan Majors’ Kang the Conqueror was introduced in Loki as He Who Remains, but the foreboding overlord of the citadel beyond the end of time warned of dangerous variants of himself who would be unleashed if the Sacred Timeline was destroyed. Now that that’s happened, it looks like Scott, Hope van Dyne, Janet van Dyne, and Hank Pym are set to face off against one of the MCU’s most dangerous villains, making Ant-Man & the Wasp: Quantumania an integral installment in Marvel’s wider plans.
Fantastic 4 – 2023
Marvel’s First Family will finally make their MCU debut – it’s just a matter of when. Now that Disney owns 20th Century Fox, the rights to the Fantastic Four are finally in the hands of Marvel Studios and Kevin Feige announced plans for a movie about the superhero team in December 2020. Spider-Man: No Way Home director Jon Watts will also helm Fantastic Four, so as soon as Peter Parker’s third solo film releases, Watts should be able to begin work on the highly anticipated film. While Marvel has yet to set a date of release for the film, it seems safe to assume it could come in late 2023 or early 2024.
Blade – 2023
Two-time Academy Award winner Mahershala Ali will take on the role of vampire hunter Blade as the MCU looks to continue exploring the scarier side of Marvel lore with characters like Moon Knight and the upcoming Disney+ Halloween special that will reportedly include Werewolf by Night. Blade will represent a shift in the MCU as a whole and there’s no one more perfect than Ali to take on the role. With a director and writer both attached to the film, Blade will be one of the Marvel movies releasing in 2023.
Deadpool 3 – 2024
The famous “Merc with a Mouth,” Ryan Reynolds’ Deadpool is officially making his way to the MCU in Marvel’s first R-rated feature. Bob’s Burgers writers Wendy Molyneux and Lizzie Molyneux-Logelin are attached to pen the screenplay with filming beginning sometime in 2022. Right now, Deadpool is the only character who will remain the same in crossing over from 20th Century Fox to Disney, and there’s no better character to do so than Wade Wilson. With filming commencing next year, it seems likely that Deadpool 3 will hit theaters sometime in early 2024.
Captain America 4 – TBA
Anthony Mackie’s Sam Wilson is officially the MCU’s new Captain America after he wrestled with taking on the mantle in Disney+ series The Falcon and the Winter Soldier. Little is known about Captain America 4, including whether or not Sebastian Stan will appear after Bucky Barnes and Sam Wilson teamed up in their show. Still, it seems safe to assume that Stan could make a comeback alongside Emily van Camp’s Sharon Carter, who was revealed as the Marvel villain Power Broker at the end of that series. With no writer or director attached to Captain America 4, it could be a while before the movie comes out, but Kevin Feige has said he does have a release date in mind.
X-Men – TBA
Like Deadpool and the Fantastic Four, X-Men mutants are officially being introduced to the MCU. Of all the upcoming Marvel movies, the one centered around mutants may be the most mysterious. Marvel will want to differentiate itself from 20th Century Fox’s long-running X-Men franchise and doing so could mean holding back on introducing fan-favorite characters like Wolverine, Storm, and Cyclops. However, it happens, it’s sure to be another landmark event for the MCU following Eternals, but it will be quite some time before they finally appear. That won’t stop Marvel Studios from slyly laying the groundwork for mutants’ eventual appearance, though.
Source: Screenrant
Disney’s record-setting year at the box office simply won’t quit until the calendar rolls over. As the year comes to a close, Disney has remained king of the 2019 worldwide box office, producing eight out of the year’s 10 highest-grossing films.
Star Wars: The Rise of Skywalker hit cinema screens the past weekend and had a strong opening at $175.5 million in the United States. While that’s not as large as The Force Awakens (2015) or The Last Jedi (2017), it’s still going to make the movie a huge hit for Disney, giving them another spot in the top ten highest-grossing US releases of 2019 – edging out Jordan Peele’s acclaimed Us, which grossed $175.05 million at the box office in the United States earlier this year. As such, Disney has produced eight of this year’s top ten, which is a truly unprecedented level of success.
With the success of numerous films including Avengers: Endgame, Aladdin and Toy Story 4 earlier this year, Disney has been growing at an astonishing rate and has earned a record-setting $10 billion at worldwide box office. The recent growth in success of Disney shouldn’t come as a surprise, given that the studio has always been a prominent player in the entertainment industry and has also begun to buy and consume its competition over the last couple of years.
The following 2019 movies also sit in the top ten, all of which were produced by Disney:
Avengers: Endgame
Worldwide Box Office: $2,797,800,564
The Lion King
Worldwide Box Office: $1,656,313,097
Toy Story 4
Worldwide Box Office: $1,073,394,813
Captain Marvel
Worldwide Box Office: $1,128,274,794
Spider-Man: Far From Home
Worldwide Box Office: $1,131,927,996
*Disney’s Marvel Studios produced Spider-Man: Far From Home while Sony handled distribution. Therefore, the film’s box office earnings doesn’t technically count towards Disney’s total for the year.
Frozen II
Worldwide Box Office: $1,165,209,889 (to date as the film is still screening in cinema)
Aladdin
Worldwide Box Office: $1,050,693,953
The only non-Disney movies to crack the top 10 in North America this year were Joker ($333.3 million) and IT Chapter Two ($211.5 million) – both titles produced by Warner Bros.
Disney has officially become the first studio in history to bring in $10 billion at the box office in a single year, and that total doesn’t count Spider-Man: Far From Home, nor does it account for the Fox titles the studio distributed following the $71.3 billion merger of the two companies earlier this year. Thus, Disney has han alarmingly good year and the competition is, without doubt, struggling to accomplish even a fraction of that success financially.
Disney’s 2020 release schedule is far less packed with anticipated movies. However, there are a few major titles including a live-action adaptation of Mulan and Black Widow and The Eternals from Marvel.
Watch trailers:
Mulan:
Black Widow:
Disney’s box office dominance is poised to continue in the new decade, as they will now be in full control of Fox content moving forward, with X-Men and Fantastic Four being two example franchises that can be used for further financial wins.
Contact a member of our sales team for cinema advertising opportunities alongside Disney Blockbusters in the upcoming year!
Sources: The Verge, CinemaBlend and The Numbers.
Look out …. here comes the Spidey!
Spider-Man marks his much-anticipated return this July with Spider-Man: Far from Home – symbolizing a new era for the Marvel Cinematic Universe as it moves beyond the aftermath of ‘Thanos’.
Not only will this be the first movie since Marvel’s earth-shattering release – Avengers: Endgame, but also the second solo movie in the Spider-Man narrative starring the iconic ‘Queens superhero’ (Tom Holland), who will be joined by Quentin Beck aka Mysterio (Jake Gyllenhaal) – one of Spider-Man’s oldest and most iconic arch-enemies.
The movie’s most recent trailer offered the first look at the post-Endgame Marvel Cinematic Universe – along with substantial Avengers: Endgame spoilers, and also provided confirmation on the existence of alternate universes (Multiverse) when Nick Fury (Samuel L. Jackson) introduced Peter Parker to Mysterio, who revealed himself to be a man from an alternate dimension – Earth-833.
The trailer – which released on Monday 6th May 2019, had the biggest digital launch in Sony Entertainment’s history with over 135 million views in 24-hours.
Avengers: Endgame broke records and surpassed Titanic (1997) as the second highest grossing movie of all time with US$2.5 billion in worldwide revenue – including Dh40 million at UAE box office, and Spider-Man: Far from Home is expected to halo this tremendous success. Spider-Man: Homecoming (2017) ranked 4th in ‘UAE’s Top 10 Movies of 2017’ – screening for a period of 16 weeks and doing over 380K admissions. As per our analysis, Spider-Man: Far from Home will have forecasted admissions of approximately 400K.
If the trailer is anything to go by, Disney seems to be giving fans the indication that Spider-Man is gearing up to be the focal point of the Marvel Cinematic Universe in our now ‘post-Tony Stark world’.
Don’t miss out on advertising alongside this mega blockbuster!
Contact a member of our sales team for more information on cinema advertising opportunities.
Sources: Digital Trends, Digital Spy, Slash Films and TechnoBuffalo
Summer is officially upon us!
As the temperature reaches fever pitch over the months ahead and outdoor activities become close to impossible, cinema offers an ideal escape from the heat. Cool down by sipping a cold soda or an icy slush, indulge in deliciously flavoured popcorn and watch some of the best content the industry has to offer.
Q1 2019 witnessed the release of a number of blockbusters – from M. Night Shyamalan’s psychological thriller Glass, Bollywood’s first rap-based movie Gully Boy and a record-breaking comedy-adventure movie Total Dhamaal, to sci-fi blockbuster Alita: Battle Angel and Oscar winner Jordan Peele’s US.
No doubt those movies were big, but what lies ahead is even bigger!
At the start of Q2, we watched Marvel’s Avengers: Endgame sink the Titanic (1997) to gain the spot of being the second highest grossing movie of all-time. With the remaining months of Q2 and Q3 set to deliver an array of blockbusters – rom-coms, animation, horror, thriller, superhero sagas and much more, get ready to be blown away!
Here’s our compilation of must watch movies over Summer 2019:
Aladdin – Releasing on May 23rd 2019
Godzilla: King of the Monsters – Releasing on May 30th 2019
Ma – Releasing on May 30th 2019
The Hustle – Releasing on June 6th 2019
John Wick: Chapter 3 – Parabellum – Releasing on June 6th 2019
Dark Phoenix – Releasing on June 6th 2019
Bharat (Hindi) – Releasing on June 6th 2019
Rocketman – Releasing on June 13th 2019
Shaft – Releasing on June 13 2019
The Zoya Factor– Releasing on June 13th 2019
*Awaiting the release of the trailer
Toy Story 4 – Releasing on June 20 2019
Men in Black: International – Releasing on June 20th 2019
Yesterday – Releasing on June 27th 2019
Annabelle Comes Home – Releasing on June 27th 2019
Spider-Man: Far From Home – Releasing on July 4th 2019
The Lion King – Releasing on July 18th 2019
Fast & Furious Presents: Hobbs & Shaw – Releasing on August 1st 2019
Artemis Fowl – Releasing on August 8th 2019
Where’d You Go, Bernadette – Releasing on August 8th 2019
Once Upon a Time in Hollywood – Releasing on August 15th 2019
It: Chapter Two – Releasing on September 5th 2019
Please Note: Movie release dates are subject to change.
What does this mean for brands/advertisers?
Reach out to a larger and more captive audience – who rather be cooling down indoors over a movie.
Capitalize on re-targeting audiences as they re-visit cinemas to watch not one but multiple movies over summer – which also leads to greater brand recall.
Don’t miss out on giving your brand the best screen treatment it deserves this summer. Contact a member of the sales team for more information on cinema advertising opportunities.
Avengers: Endgame marks the culmination of what is arguably Hollywood’s greatest ever storyline, one which began with the release of Iron Man more than a decade ago and has captured the imagination of a generation ever since. This blockbuster has broken several records in the past few months which include – the highest-grossing worldwide opening weekend, highest admissions in the UAE, highest trailer views within 24 hours and the longest runtime in the Marvel Cinematic Universe (MCU).
The unprecedented anticipation surrounding this film has led to exceptional box office numbers.
Highest-Grossing Worldwide Opening Weekend
As announced by Disney, Avengers: Endgame pulled in an estimated $1.2 billion in worldwide box office in its opening weekend – effortlessly smashing the record of $640.5 million done by Avengers: Infinity War which released last year. The figure makes this star-studded movie the first film in history to surpass $1 billion in ticket sales in its debut weekend – creating a new benchmark in the world of cinema.
Highest UAE Admissions
With over 485k admissions, Avengers: Endgame broke records in the UAE for having the highest admissions in the first four days since its release (Wednesday 24th April – Saturday 27th April 2019), beating the record held by The Fate of the Furious (2017) by 39%.
Last year, Avengers: Infinity War ran for a total of 23 weeks in the UAE and did over 730,00 admissions, making it the No. 1 movie in UAE’s ‘Top 10 Movies of 2017’. Avengers: Endgame is most likely to garner a larger lifetime admission figure of close to 750k admissions in the UAE.
As per Gulf News, a Disney source confirmed that Avengers: Endgame released across 300 screens and has collected Dh26.4 million since its opening day. A well-placed UAE cinema source also stated that the 22nd film in the Marvel Cinematic Universe recorded well over 500k admissions across the first five days of its screening, becoming the biggest film to ever release in the country.
As of May 7th 2019, the movie has done over Dh40 million at UAE box office.
VOX Cinemas has also confirmed Endgame’s record run since its opening. As per a spokesperson from VOX, “Avengers: Endgame broke our record for advance ticket sales, more than doubling the number of tickets sold in our previous record for the film Baahubali 2. The movie contributed [towards] 80 per cent of the three-day weekend box office and the highest recorded admissions across VOX Cinemas on 26th April 2019.”
Reel Cinemas reported a ‘record-shattering’ opening weekend with the release of Avengers: Endgame, adding that it had doubled its box-office results over its prequal – which took six days to reach the same collection.
VOX Cinemas and Reel Cinemas, together with other cinema exhibitors across the Middle East – such as AMC Cinemas (KSA), screened the movie throughout the day (on a 24-hour basis) during the opening weekend to match the demand of ticket sales.
In addition to Dubai and Abu Dhabi, VOX Cinemas also confirmed that the film broke records in Muscat (Oman) and Kuwait.
Highest Trailer Views
According to Disney, the first official trailer of Avengers: Endgame – released on December 7th 2018, is the most viewed trailer across 24 hours in movie history with over 289 million views (tabulated across multiple platforms – YouTube, Facebook and Twitter). This anticipated trailer surpassed previous records set by Avengers: Infinity War of 230 million views and The Lion King teaser which racked up 224.6 million views.
Longest Runtime in the MCU
While most MCU movies are over two hours long, Avengers: Endgame is the first installment to cross the three-hours threshold with a runtime of 3 hours and 2 minutes – 22 minutes longer than Avengers: Infinity War.
In 2018, not only did Avengers: Infinity War top the worldwide box office, but it was also the only movie to hit more than the $2 Billion mark in worldwide box office revenue of 2018 – making it the fourth highest grossing movie of all time after Avatar (2009), Titanic (1997) and Star Wars: The Force Awakens (2015). Avengers: Endgame is forecasted to be an even bigger hit than its prequel, and moreover, it has a chance of becoming the highest-grossing film of all time – on pace to dethrone Avatar.
Avengers: Endgame is expected to gather momentum as one of the most successful movies in history with fans already booking to watch the movie for the second time round.
Upcoming Marvel Cinematic Universe films:
Spider-Man: Far from Home – 4th July 2019
Black Widow – 1st May 2020
The Eternals – 6th November 2020
Black Panther 2 – 12th February 2021
Shang-Chi – 7th May 2021
Doctor Strange 2 – 5th November 2021
Guardians of the Galaxy Vol. 3 – 6th May 2022
Sources: Screenrant, Hollywood Reporter, Gulf News, , The National, Arabian Business and CNBC
Motivate Val Morgan in partnership with Roxy Cinemas, hosted a ‘Private Screening’ of the most anticipated movie of the year – Avengers: Endgame, for our distinguished clients and advertisers at Roxy Cinemas – City Walk on Tuesday 30th April 2019.
With an attendance of over 100 guests – a mix of agency and direct clients (and their family members), the ‘Private Screening’ was a monumental success.
We would like to take this opportunity to thank Roxy Cinemas for helping us organize and execute this screening – making it a memorable one!
Finally, a big thank you out to our invitees who attended, contributing to its immense success.
Stay tuned for more updates on future ‘Private Screenings’ by Motivate Val Morgan.
Globally there are more than 150,000 operational cinema screens and the GCC accounts for 1,300 of them. Research by PwC estimates that more than 1,000 cinema screens are expected to launch over the next three to five years, and the total number of cinema screens are expected to increase by 38.4 percent in the MENA region.
Another study by PwC indicated that the box office revenue in the MENA region exceeded $500 million, which accounted for approximately 1.25 percent of the global box office revenue (US$39.92 billion) in 2017 – up three percent from 2016. With a growing population across the GCC and an increasing level of investment by both regional and international cinema exhibitors, the cinema industry is set to thrive over the years ahead.
The deregulation of Saudi Arabia’s film industry in 2018 has opened up a billion-dollar market for cinema exhibitors and film distributors. The undoing of this law will also present movie distributors with a tremendous opportunity – to exhibit in an additional market which happens to be the largest of all GCC countries, and allow brands to add cinema – a new, effective and unrivalled platform, to its media mix for greater reach.
According to Cameron Mitchell, CEO of Majid Al Futtaim Cinemas, VOX Cinemas – which presently operates 355 cinema screens, will invest Dh2 billion and add 600 cinema screens in Saudi Arabia.
“All eyes in the industry are on Saudi Arabia right now,” he said. “We will invest $100 million in a year to open 100 cinema screens – part of the Dh2 billion plan to open 600 cinema screens in Saudi Arabia in the next three to five years. Overall, we will operate around 1,200 cinema screens across the region in five years’ time. With the Saudi market opening, we see a lot of opportunities in the region’s cinema and entertainment industry.”
With Arabic being the predominant language amongst Saudi nationals, local filmmakers and content writers – with the help of other creative talent across the region, will also be encouraged to produce more Arabic movies.
Image credits: Abu Dhabi World Online
Not only is cinema an ideal environment – distraction and disruption free, to watch new movie releases, but it’s also a place where movie-lovers frequent when wanting to experience unique concepts and technology on offer – 3D, 4DX and Dolby Atmos to name a few. Cinemas across the region also offer luxury experiences – which include a selection of fine food and drinks, for movie lovers with higher spending power.
Going to the cinema has now become a popular pastime across the GCC, with cinemagoers also watching more than one movie per week, which can be attributed to the promotions by both banks and telecom providers across the region – similar to that of ‘Buy one, get one free’ with HSBC, ‘50% off on Saturdays’ by Visa in Bahrain and ‘du Tuesday’ in the UAE. With audiences now being able to watch the latest movie releases in an affordable, comfortable, luxurious and memorable way, cinema admissions across the region can expect to witness steady growth over the years ahead.
Despite the proliferation of movie streaming platforms and the abandonment of cable, population trends indicate that cinema is still the preferred platform to watch new movie releases – premium first run content. Aside from being one of the fastest growing regions in the world, it is also one of the youngest, with over 50% of the region’s population under the age of 25 years. The younger generation tends to spend more on watching movies at the cinema, and in years to come, it will be this segment of GCC ‘s population that will drive the region’s cinema industry to new heights, allowing it to capture a larger share of the global box office.
With a mega line-up of blockbuster releases – such as Captain Marvel, Avengers: Endgame, Lion King, X-Men, Fast and the Furious, Toy Story 4 andStar Wars (to name a few), 2019 is predicted to be another record-breaking year – most likely attracting larger audiences between the ages of 16-34 years.
Motivate Val Morgan offers advertisers a regional cinema circuit – spanning across UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait, and has the expertise to strategically plan a marketing campaign to engage cinemagoers at every stage of the cinema experience.
Find out more on our offerings – onscreen, offscreen and cinevations, and contact us to bring your brand to life on the big screen.
Source:Arab Health and Khaleej Times
All the movie trailers from Super Bowl 2019 including Guillermo del Toro’s Scary Stories and Avengers: Endgame
The 53rd staging of Super Bowl – one of the most-watched events on TV, took place on Sunday 3rd February 2019, and even though there weren’t as many big blockbusters teases this year, we still got looks at Avengers: Endgame, Captain Marvel, Wonder Park, Jordan Peele’s Us, and more.
Here are the trailers that aired during the big game and its pre-show:
Alita: Battle Angel (February 14, 2019)
Captain Marvel (March 7, 2019)
Wonder Park (March 14, 2019)
US (March, 2019)
Avengers: Endgame (April 25, 2019)
Toy Story 4 (June 20, 2019)
Fast & Furious Presents: Hobbs & Shaw (August, 2019)
Scary Stories to Tell in the Dark (August, 2019)
Don’t miss out advertising your brand alongside these blockbusters – guaranteed to usher in large cinema audiences across the Middle East.
Contact your respective Account Manager for a detailed list of movies releasing over the year ahead, or check out our 2019 Sizzle Reel.
Source: Vox
