Parkville Returns with an Integrated Cinema Campaign in Egypt

Parkville Pharmaceuticals made a triumphant return to the cinema scene, launching yet another integrated campaign to showcase their brands – SHAAN and GLAMYLAB.


The off-screen SHAAN campaign featured sampling activities in the foyer areas of City Centre Almaza and Mall of Egypt during the weekends of August 17-19 and August 24-26, 2023, respectively. In parallel, the off-screen GLAMYLAB campaign incorporated sampling in the foyer area of City Centre Almaza for an extended period of six weekends, commencing from August 17, 2023. Notably, Parkville has also secured a future GLAMYLAB campaign scheduled to commence in the final week of December 2023.


SHAAN - Parkville





A 15 sec. on screen ad was also booked to play alongside the latest blockbusters at City Centre Almaza, Egypt from 16 August – 19 September 2023.



Integrated cinema campaigns create a powerful synergy that amplifies brand exposure, leaving a lasting impression on both current and potential customers. Reach out to a member of our team for similar advertising opportunities in Egypt and across the rest of our circuit in the Middle East.




Sylndr | Off Screen Cinema Campaign | Egypt

Sylndr, an automotive-focused e-commerce marketplace in Egypt, recently booked a promotional campaign for its website at VOX Cinemas – Mall of Egypt and City Centre Almaza from 26 January to 13 February 2023.


The campaign involved an off-screen cinema advertising where a kiosk with a promoter was set up in the foyer area of the cinemas at Mall of Egypt and City Centre Almaza.


The promoter engaged with cinemagoers by explaining the platform and inviting them to participate in a ‘spin-the-wheel’ contest, with the chance to win a car or other exciting prizes. This interactive experience allowed patrons to learn about the


Contact us for more on how off screen cinema advertising could help move your brand closer to its target audience.




Parkville | Integrated Cinema Campaign | Egypt

Parkville Pharmaceuticals booked an integrated cinema campaign with Motivate Val Morgan at VOX Cinemas – City Centre Almaza and Mall of Egypt.

The on screen component included a 30 sec. ad following the blockbuster  Avatar: The Way of Water at both locations, while the off screen component included an activation kiosk in the foyer area of City Centre Almaza from 20 December 2022 to 19 January 2023, and a sampling activity over the weekend 22 to 24 December 2022 at Mall of Egypt and City Centre Almaza.



Parkville Pharmaceuticals Sampling


Amplify exposure for you brand with an integrated cinema campaign by capitalizing on creative and exciting promotional off screen opportunities, and complimenting it with an ad on the big screen.

Contact us for similar advertising opportunities across our cinema circuit in the GCC, Egypt and Lebanon.




VOX Cinemas Opens at City Centre Almaza in Egypt

VOX Cinemas opened its third location in Cairo, Egypt at City Centre Almaza on 1st October 2019.


City Centre Almaza is the fourth and latest addition to Majid Al Futtaim’s portfolio in Egypt – which also includes Mall of Egypt, City Centre Maadi and City Centre Alexandria


Located in the heart of Heliopolis, City Centre Almaza spans over 100,000 square meters and features unique retail spaces, dining outlets and exciting lifestyle experiences – providing great moments for both residents and tourists in Cairo. The mall is also set to become one of the favoured destinations for shopping and entertainment over the next couple of years.


VOX Cinemas at City Centre Almaza is home to 16 state-of-the-art screens with a total of 1401 seats, and includes IMAX, MAX, Kids, 4DX and Gold Class experiences.


Inside View of VOX Cinemas - City Centre Almaza in Egypt


The cinema exhibitor presently operates 44 screens across 3 locations in Egypt:

Mall of Egypt – 21 screens with 2288 seats

City Centre Alexandria – 7 screens with 1626 seats

City Centre Almaza – 16 screens with 1401 seats


Motivate Val Morgan congratulates VOX Cinemas on its opening at City Centre Almaza in Egypt and warmly welcomes this new location to our regional cinema circuit.


Contact us for more information on cinema advertising opportunities in Egypt.


For more information on locations and movie timings in Egypt, visit



Sources: Daily News Egypt, VOX Cinemas and Majid Al Futtaim



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