Jazeera Airways recently booked an integrated cinema campaign through Zenith Media, to promote their summer offers, coinciding with the release of the action blockbuster Fast X at VOX Cinemas – The Avenues in Kuwait.
The on screen component of the campaign included a 30 sec. ad following Fast X, while the off-screen execution witnessed Jazeera Airways taking over the ‘Hero Screen’ (above the candy bar) from 23 May to 05 June 2023.
Leverage the power of an integrated cinema campaign to increase brand visibility through a combination of on and off screen advertising.
Contact us for more information on integrated cinema advertising opportunities across the Middle East.
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Kibsons booked an integrated cinema campaign with Motivate Val Morgan at VOX, Royal and Oscar cinemas in Abu Dhabi, UAE.
The on screen component included four 30 sec. ads following Asian Mega Blockbuster Pathaan at VOX Cinemas – Yas Mall,Royal Cinemas – Khalidiyah Mall and Oscar Cinema – Wahda Mall
*The four creatives are running in rotation across the respective cinema locations
For the off screen advertising component, Kibsons booked a sampling activity over the weekend of 28th to 29th January at VOX Cinemas – Yas Mall and Royal Cinemas – Khalidiyah Mall. A box filled with fresh fruits was distributed to moviegoers at the entrance of the screens at both cinema locations.
The power of an integrated cinema campaign is unmatchable – leave your mark and build better brand awareness by amplify exposure for you brand.
Contact us for similar advertising opportunities across our cinema circuit in the GCC, Egypt and Lebanon.
Got a brand commercial for Valentine’s Day?
Take advantage of the big screen, a fantastic movie line-up and an attentive audience to promote a product/offer during the season of love.
Below are a list of movies releasing in time for Valentine’s Day:
Titanic: 25th Anniversary
Magic Mike’s Last Dance
Maybe I Do
Al Hob Bitafasiloh (Egyptian)
Dada
And click here to access a playlist of Valentine’s Day ads that previously screened across the Motivate Val Morgan cinema circuit.
Contact us to get your commercial up on screen in time for Valentine’s Day!
Nissan Egypt in partnership with VOX Cinemas Egypt and Warner Bros., sponsored an early premiere of ‘The Batman’ to support the launch of the limited-edition Juke Kiiro.
The premiere took place on 01 March, 2022 at VOX Cinemas – City Centre Almaza, one day prior the blockbuster’s much-anticipated release. The premiere was attended by several individuals from various Industries, as well as five lucky winners of the Nissan social media competition. The Juke Kiiro brand was on display on the Cairo Tower at the same time as the premiere, sharing the spotlight with both ‘The Batman’ and VOX Cinemas.
‘The Batman’, starring Robert Pattinson, Zoe Kravitz, Jeffery Wright, and Paul Dano, has surpassed $598 million at the global box office (Box Office Mojo), making it Warner Bros.’ biggest hit since Joaquin Phoenix’s Joker in 2019.
Watch our Sizzle Reel for the upcoming list of blockbusters and contact us to display your brand in cinema.
Newly opened Muvi Cinemas – The View is part of the ongoing Muvi brand’s expansion strategy across Saudi Arabia.
Muvi Cinemas opened its Fifteenth location Muvi Cinemas – The View at The View Mall in Riyadh on 15th December 2021. The cinema offers 9 screens with a capacity of 977 seats.
Similar to other locations operated by the exhibitor, Muvi Cinemas – The View was designed by UK’s Chapman and Taylor, with an aim to create a dynamic, modern and innovative cinematic experience.
The designs for the cutting-edge cinema venues have a theme of urban downtown, with the intention of creating a dynamic, modern, and innovative cinema experience. Internal spaces are characterised by an industrial, yet luxurious, material palette, including timber, exposed steelwork, exposed brickwork, and an exposed concrete floor. Digital LED screens and dramatic lighting installations complement the city warehouse feel, providing a strong visual identity for the developments.
The View Mall spanning 52,200 square meters is an excellent hangout spot which boasts more than 170 international and local brand names, covering fashion, beauty, and lifestyle. A comprehensive list of shops features sportswear from Adidas, kidswear from Ziddy, Scandinavian brand L*TT LIV, jeans from Levi’s, casual wear from Aéropostale, and more.
Muvi Cinemas now operates 144 screens across 15 locations in 8 cities across Saudi Arabia.
Contact a member of our sales team for cinema advertising opportunities on the screens of Muvi Cinemas – The View.
Sources: Chapman and Taylor and MUVI
Muvi Cinemas – The Boulevard Unaizah in Qassim is the latest cinema to open as part of the exhibitor’s roll out plan to grow to 307 screens across the Kingdom of Saudi Arabia over the 12 months ahead.
Muvi Cinemas opened its fourteenth location, The Boulevard Unaizah, on 14th December 2021 in the city of Unaizah, located in the Al Qassim province, Saudi Arabia.
Spanning 3,200-meter square, Unaizah Boulevard venue, is an eight-screen cinema complex capable of accommodating 1,127 moviegoers and includes the Premium Large Format Auditorium Xperience powered by CGS.
Similar to other locations operated by the exhibitor, Muvi Cinemas – The Boulevard Unaizah was designed by UK’s Chapman and Taylor, with an aim to create a dynamic, modern and innovative cinematic experience.
The designs for the cutting-edge cinema venues have a theme of urban downtown, with the intention of creating a dynamic, modern and innovative cinema experience. Internal spaces are characterised by an industrial, yet luxurious, material palette, including timber, exposed steelwork, exposed brickwork and an exposed concrete floor. Digital LED screens and dramatic lighting installations complement the city warehouse feel, providing a strong visual identity for the developments.
Muvi Cinemas presently operates 135 screens across 14 locations in 8 cities across Saudi Arabia.
Contact a member of our sales team for cinema advertising opportunities on the screens of Muvi Cinemas – The Boulevard Unaizah.
Source: Chapman and Taylor, Muvi Cinemas
Here are the brands that advertised in cinema to celebrate UAE National Day 2021
United Arab Emirates celebrated its 50th National Day – The Year of the 50, on 2nd December 2021.
Set against the scenic landscape of Hatta’s dams, lakes, and valleys, the 50th National Day celebrations on a floating stage was a fitting extravaganza for the country’s Golden Jubilee.
The anniversary was also celebrated across the seven emirates and by their millions of residents – from many different faiths, races, cultures and nations, by gathering to watch firework displays and take part in a variety of celebratory activities, including a free day at Expo 2020.
To honour and celebrate the nation’s leadership, progress, history and values, three brands launched cinema campaigns across the country:
ADNOC
Agency: Fusion 5
Ad Duration: 150 secs.
Campaign Duration: 2nd December to 9th December 2021
Cinema Locations: Multiple VOX, Cinemacity, Cine Royal and Oscar cinema locations
Sephora
Agency: Spark Foundry
Ad Duration: 20 secs.
Campaign Duration: 25th November to 4th December 2021
Cinema Locations: Multiple VOX locations and Reel Cinemas – The Dubai Mall
Etisalat
Agency: Initiative
Ad Duration: 20 secs.
Campaign Duration: 25th November to 25th December 2021
Cinema Locations: Across the Motivate Val Morgan cinema circuit
Contact us for cinema advertising opportunities to mark special occasions/events across our circuit in the GCC.
Muvi Cinemas – Salaam Mall in Riyadh is the latest cinema to open as part of the exhibitor’s roll out plan to grow to 307 screens across the Kingdom of Saudi Arabia over the 12 months ahead.
Muvi Cinemas opened its thirteenth location at Salaam Mall in Riyadh on 1st December, 2021. The cinema features 8 standard screens with a total of 1,056 seats.
Similar to other Muvi locations, Salaam Mall – spanning 3,274 sqms, was designed by UK’s Chapman and Taylor and has a theme of urban downtown, with the intention of creating a dynamic, modern and innovative cinema experience. Internal spaces are characterised by an industrial, yet luxurious, material palette, including timber, exposed steelwork, exposed brickwork and an exposed concrete floor. Digital LED screens and dramatic lighting installations complement the city warehouse feel, providing a strong visual identity for the cinema exhibitor.
Located in Riyadh’s suburban Alawali area, Salaam Mall offers a great stop for shopping dining and entertainment.
Muvi Cinemas presently operates 127 screens across 13 locations in 8 cities across Saudi Arabia.
Contact a member of our sales team for cinema advertising opportunities on the screens of Muvi Cinemas –Salaam Mall.
Sources: Zawya and MUVI
Tuesday 5th October is the official Global James Bond Day – a celebration of 59 years of the Bond franchise since the release of Dr. No in 1962. This year, we celebrate the success of Daniel Craig’s last turn as 007 in No Time To Die.
Last Thursday (30th September 2021), we witnessed the return of the ‘licensed troubleshooter’ on the BIG Screen in a BIG way, exceeding conservative pre-weekend projections by rocketing to record US$119M in its opening weekend at international box office (a total of 54 markets).
The 25th James Bond film is also the first Hollywood title of the pandemic-era to cross US$100M in its international launch without China.
No Time To Die opened on 985 screens in the Middle East, making it the biggest release in the market this year. UAE and Saudi Arabia grossed US$2M and US$1.8M, respectively, in its opening weekend (Sept. 30 – Oct. 3).
The weekend opening of James Bond – No Time To Die was not only a busy weekend at the cinema, for it was also the busiest weekend’s in 2021 for Motivate Val Morgan, for we witnessed an influx of brands joining the ‘BondWagon’ to secure advertising alongside the most anticipated movie of the year.
Here are the advertisers who gained coverage beside 007 himself:
DHL
Campaign Type: Follow A Movie (No Time To Die)
Country: Egypt
Locations: VOX Cinemas – City Centre Alexandria, City Centre Almaza, Mall of Egypt
B.Tech
Campaign Type: Follow A Movie (No Time To Die)
Country: Egypt
Locations: VOX Cinemas – City Centre Alexandria, City Centre Almaza, Mall of Egypt
Christian Dior
Campaign Type: Follow A Movie (No Time To Die)
Country: KSA & UAE
Locations: Multiple AMC, Muvi, Reel and VOX cinema locations
Cartier
Campaign Type: Follow A Movie (No Time To Die)
Country: KSA, UAE & Qatar
Locations: Multiple Muvi, Reel and VOX cinema locations
Spotii
Campaign Type: Follow A Movie (No Time To Die)
Country: KSA & UAE
Locations: Muvi Cinemas – Mall of Arabia and VOX Cinemas – Riyadh Park Mall
Armani / Prive
Campaign Duration: Sept. 30th to Oct. 29th
Country: UAE
Locations: Reel Cinemas – The Dubai Mall and VOX Cinemas – Mall of the Emirates
Galaxy Fusions
Campaign Duration: Sept. 30th to Nov. 3rd
Country: UAE
Locations: Reel Cinemas – The Dubai Mall and VOX Cinemas – Mall of the Emirates, City Centre Mirdif, Nakheel Mall and Wafi City
*A total of three commercials that will screen in rotation.
Land Rover (Defender)
Campaign Duration: Sept. 30th to Oct. 13th/Oct. 20th
Country: UAE & Kuwait
Locations: Multiple Reel and VOX cinema locations
Saudi German Hospital
Campaign Duration: Sept. 30th to Dec. 1st
Country: UAE
Locations: Multiple Reel and VOX cinema locations
Campaign Duration: Sept. 30th to Dec. 1st
Country: Kuwait
Location: VOX Cinemas – The Avenues
Yas Island
Campaign Duration: Sept. 30th to Oct. 13th
Country: UAE
Locations: Multiple Reel and VOX cinema locations
Atlantis
Campaign Type: Follow A Movie (No Time To Die)
Country: UAE
Locations: Reel Cinemas – The Dubai Mall, Dubai Marina Mall and The Pointe, and VOX Cinemas – Mall of the Emirates
Prada
Ad Format: 4DX
Campaign Duration: Sept. 30th to Oct. 27th
Country: UAE
Locations: Multiple VOX cinema locations
Kuwait Finance House
Campaign Duration: Oct. 1st to Oct. 21st
Country: UAE
Location: VOX Cinemas – The Avenues
*A total of three commercials that will screen in rotation.
Doha Academy
Campaign Type: Follow A Movie (No Time To Die)
Country: Qatar
Location: VOX Cinemas – Dubai Festival City
RedBull Mobile
Country: Oman
Locations: Multiple VOX cinema locations
The campaign was meant to commence on Sept. 30th; however it has been delayed due to Cyclone Shaheen raging through parts of the Gulf region – mainly Oman. The campaign will therefore commence at a later point in October 2021.
Lincoln
Campaign Type: Follow A Movie (No Time to Die)
Country: UAE
Location: VOX Cinemas – Yas Mall, Mall of the Emirates, Mercato and City Centre Mirdif
*The two commercials will screen in rotation
LEGO
Campaign Type: Follow A Movie (No Time to Die)
Country: UAE
Location: Reel Cinemas – The Dubai Mall
Bank Muscat
Campaign Type: Follow A Movie (No Time to Die)
Country: Oman
Location: Multiple VOX cinema locations
Audi (Q5)
Campaign Duration: Oct. 4th to Oct. 24th
Country: KSA
Location: VOX Cinemas – Riyadh Park Mall and Muvi Cinemas – Mall of Dhahran
On screen advertising wasn’t the only hit during the release of Not Time To Die. From digital screen ads by DHL, a sampling activity by Galaxy, to a car display by Aston Martin at the premier/opening in Egypt and more, check out the off screen activities booked through Motivate Val Morgan on the weekend starting Sept 30th.
In Bond we believed, and as always… 007 delivered!
With an exciting lineup of movies ahead: Venom: Let There Be Carnage, The Last Duel, Eternals, Sooryavanshi (Hindi), Annaatthe (Tamil), House of Gucci, West Side Story, Spider-Man: No Way Home, The Matrix Resurrections, The King’s Man, 83 (Hindi) and more, don’t miss out on aligning your brand alongside the release of these anticipated blockbusters.
Contact a member of our sales team for on and off screen cinema advertising opportunities over the weeks ahead.
Sources: 007.com, Deadline, The Hollywood Reporter and Box Office Mojo
Saudi Arabia celebrated its 91st National Day (also known as Al-Yaom-ul-Watany) on 23rd September 2021, commemorating the birth of the modern Saudi nation.
This year’s theme and slogan was ‘Heya Lana Dar’, which means ‘A Home for Us’ – appreciating the spirit of the country’s cultural diversity that makes everyone (Saudis and foreigners) feel at home.
To honour and celebrate the transformative journey the country has embarked on over the past 91 years, leading brands in Saudi Arabia launched cinema campaigns across the country:
Saudia
The national airline of Kingdom of Saudi Arabia launched its national day cinema campaign emphasizing the spirit of being a Saudi national and its prosperity through generations.
Commercial Duration: 60 sec.
Campaign Duration: 21 – 24 September 2021
Locations: VOX Cinemas (Riyadh Front and Red Sea Mall), Muvi Cinemas (Nakheel Mall and Mall of Dhahran), AMC Cinemas – Stars Avenue and Cinépolis Cinemas – Lulu Mall
STC
Saudi Telecom Company launched its cinema campaign that parades the evolution of digital life in the kingdom.
Commercial Duration: 90 sec.
Campaign Duration: 23 – 25 September 2021
Locations: VOX Cinemas (Riyadh Park Mall and Red Sea Mall), AMC Cinemas – Panorama, Muvi Cinemas (Mall of Arabia and Nakheel Mall) and Cinépolis Cinemas – Lulu Mall
Banque Saudi Fransi
The Saudi based banking group’s national day campaign celebrates the vision and achievement of Saudi Arabia as a nation in various sectors.
Commercial Duration: 30 sec.
Campaign Duration: 21 – 27 September 2021
Locations: VOX Cinemas (Riyadh Park Mall, Kingdom Tower, Riyadh Front and Red Sea Mall), AMC Cinemas (Panorama and Riyadh Gallery) and Muvi Cinemas (Nakheel Mall Riyadh, U Walk, Mall of Arabia, Nakheel Mall Dammam and Mall of Dhahran)
Tamimi Markets
One of the fastest-growing supermarket chains in Saudi Arabia booked an ad to commemorate the Kingdom’s prosperity and greatness.
Commercial Duration: 15 sec.
Campaign Duration: 22 – 28 September 2021
Locations: 25 locations covering multiple VOX, Muvi, AMC and Cinépolis cinema locations
The General Presidency for the affairs of the Grand Mosque and the Prophet’s Mosque
The government agency launched its campaign welcoming pilgrims and aiming to facilitate worshipers to perform the religious worship at the grand mosques with a prompt for being dutiful and generous in the times of the pandemic.
Commercial Duration: 60 sec.
Campaign Duration: 23 – 25 September 2021
Locations: VOX Cinemas – Town Square, Muvi Cinemas – Nakheel Mall in Dammam and AMC Cinemas – Azizia Plaza
With National Days of Oman (18th November), UAE (2nd December), Bahrain (16th December) and Qatar (18th December) around the corner, contact a member of our sales team for more information on cinema advertising opportunities to mark these special days!
