VOX Cinemas opens Qatar’s most luxurious cinema at Doha Oasis.
VOX Cinemas launched its second location in Qatar at Doha Oasis on 1 July 2021. The 19-screen cinema with a total of 1,239 seats includes five luxury auditoriums- four VIP and one VVIP, allowing cinemagoers to sit back and relax in reclining leather seats while enjoying in-seat dining, as well as signature VOX concepts such as 4DX and Kids.
Guests can also enjoy gourmet cuisine in the private dining room or indulge in their favourite cinema snacks at the Candy Bar. The new state-of-the-art multiplex is integrated with Yalla! Bowling, which will have eight lanes and feature the most advanced digital score keeping computers and video simulations. This underpins VOX Cinemas’ commitment to provide families with unrivalled and customer-focused entertainment concepts.
Fadi Kahal, Regional Manager, VOX Cinemas said, “VOX Cinemas Doha Oasis is taking the luxury cinematic experience to the next level with the ultimate VIP concept and an exceptional offering that caters for the whole family. The all-encompassing entertainment destination is in line with our commitment to innovate and introduce world-class entertainment options that go beyond guests’ expectations. We are very excited to welcome new guests and create great moments together at our latest offering in Qatar.”
VOX Cinemas Doha Oasis has implemented an all-encompassing sanitisation and physical distancing plan to ensure that guests can have an exceptional experience with added comfort and peace of mind.
The cinema exhibitor presently operates 37 screens across 2 locations in Qatar, and 600+ screens across 50+ locations in 8 countries across the MENA region.
Motivate Val Morgan warmly congratulates VOX Cinemas on the opening of Doha Oasis and welcomes this new location to our regional circuit.
Contact us to advertise your brand on the screens of VOX Cinemas – Doha Oasis.
Source: VOX Cinemas (Press Release)
VOX Cinemas continues to expand its footprint across Saudi Arabia with the opening of a new 7-screen multiplex at The Spot – Sheikh Jaber in Riyadh.
VOX Cinemas launched a state-of-the-art multiplex at The Spot – Sheikh Jaber in Riyadh on 19 May 2021. The 7-screen cinema with a total of 662 seats and VIP and KIDS experiences is the result of a partnership between Majid Al Futtaim and Rakaa Holding to bring five new integrated entertainment destinations to Riyadh and Jizan.
Providing entertainment for the entire family, the latest location features a modern eight-lane Yalla! Bowling alley and a games section furnished with billiards tables and air hockey.
Commenting on the opening, Mohamed Al Hashemi, Country Head, Kingdom of Saudi Arabia, Majid Al Futtaim Leisure, Entertainment, Cinemas and Lifestyle said, “VOX Cinemas is extremely proud to partner with Rakaa Holding to expand our footprint across Saudi Arabia, which is a key strategic market for us. This launch demonstrates our alignment with Vision 2030’s ambitions to increase the number of family entertainment centres and our commitment to making world-class entertainment accessible to communities throughout the Kingdom. We look forward to welcoming guests to our latest cinematic experience and creating even more great moments for them to enjoy.”
Hamad Al Malik, Board Member of Rakaa Holding added: “We are proud to collaborate with Majid Al Futtaim, which is synonymous with customer-focused and innovative experiences. Saudi Arabia has a thriving leisure and entertainment sector and, given Majid Al Futtaim’s market understanding and expertise, we are confident that these new developments will be hugely successful.”
VOX Cinemas presently operates 141 screens across 13 locations in 5 cities of Saudi Arabia, making it the largest exhibitor by screen count, and the largest independent distributor in the Kingdom. Motivate Val Morgan warmly congratulates VOX Cinemas on the opening of The Spot – Sheikh Jaber and warmly welcomes this new location to our cinema circuit in Saudi Arabia.
Contact us for cinema advertising opportunities at VOX Cinemas The Spot – Sheikh Jaber.
Sources: VOX Cinemas (Press Release)
As multiple cinema exhibitors around the world have started to reopen doors to patrons, and cinemas across the GCC having already welcomed more than 5 million moviegoers in 2021, the Saudi Arabia cinema market continues to grow, with the Kingdom well on track to realising the goal of Vision 2030 – open more than 350 cinemas with 2,600 screens.
Saudi Arabia officially opened its cinematic market in 2018 with the launch of its first cinema by AMC, post its 35-year ban. The initiative was a part of Saudi’s 2030 vision of development towards the economic and social sectors.
In promoting culture and entertainment, one of the goals of Vision 2030 is for the government to specifically attract local investors and create partnerships with international entertainment corporations to develop a market of SAR 30 billion in recreational services, with SAR 10 billion solely for the development of the cinema sector in Saudi Arabia, which is projected to directly contribute SAR 1 billion to the GDP.
Since the opening of the first cinema by AMC Cinemas at King Abdullah Financial District (KAFD) in April 2018, followed by VOX Cinemas opening the second location at Riyadh Park Mall in May 2018, Saudi Arabia witnessed exponential growth in 2019, with a total of eleven 11 cinemas and 103 screens by the end of the year.
At the start of 2020 (prior to the COVID-19 lockdown), three more cinemas opened its doors to moviegoers in the city of Riyadh and Dammam, increasing the totals to 14 locations and 134 screens. When cinemas reopened post the lockdown in UAE and Saudi Arabia in June 2020 – with strict sanitisation and social distancing protocols in place, Saudi Arabia continued to expand its cinema landscape, adding 14 more locations and 130 screens across the country.
As of June 2021, Saudi Arabia has a total of 33 locations and 309 screens, proving to be GCC’s booming cinema market at present.
The latest Saudi issue by Campaign Middle East – Saudi Arabia Report 2021, has brought together the creative and marketing talent of Saudi Arabia to produce a catalogue of the media landscape in the Kingdom, and also shines light on Saudi’s post-COVID cinema landscape.
Access the complete cinema report and read what Avinash Udeshi, Chief Operating Officer, Motivate Val Morgan and representatives from leading cinema exhibitors in Saudi Arabia have to say about the unprecedented potential for growth in the country.
Sources: PWC, Arab news, The National and Arabian Business
VOX Cinemas opens its first ever 10-screen multiplex in Hail at Hail Square, Saudi Arabia
VOX Cinemas opened its first ever multiplex in Hail, Saudi Arabia on 14 April 2021. The launch of the 10-screen cinema with a total of 1,309 seats at Hail Square underpins VOX Cinemas’ commitment to expand its footprint to new cities and make its world-class leisure, entertainment and cinema experiences accessible to everyone across the Kingdom.
VOX Cinemas Hail Square boasts signature concepts including VIP, a luxurious offering for discerning movie lovers and KIDS, a colourful and dedicated auditorium catering to young film fans and their families, as well as cutting-edge audio-visual technology for an immersive and unrivalled cinematic experience.
Hail Square marks VOX’s twelfth cinema in the Kingdom and fourth opening since the start of the COVID-19 pandemic. The state-of-the-art multiplex also features Yalla! Bowling, a family and kids entertainment centre with eight bowling lanes, as well as an array of arcade games such as foosball, billiard tables, air hockey and sub soccer to entertain the whole family.
Mohamed Al Hashemi, Country Head, Kingdom of Saudi Arabia, Majid Al Futtaim Leisure, Entertainment, Cinemas and Lifestyle, said, “We are extremely proud to be opening the first ever multiplex in Hail, which reiterates Majid Al Futtaim’s commitment to enter new cities, support job creation and make our leisure and entertainment concepts accessible to families throughout the Kingdom. As part of our endless pursuit to create great moments for everyone, every day, we deliver innovative and integrated cinematic experiences that exceed the expectations of our valued guests.” Al Hashemi added, “VOX Cinemas is dedicated to realizing the goals of Vision 2030 and we will continue with our ambitious expansion plans by opening several new multiplexes throughout the Kingdom this year. Saudi Arabia was the top theatrical market in the Middle East in 2020 and we look forward to leveraging the opportunities of the nascent and rapidly evolving leisure and entertainment sector in this market. We remain incredibly appreciative of our partnership with His Highness Prince Bandar Al Saud and the Unified team and are committed to bringing world-class entertainment offerings to all of their new mall developments.”
Prince Bandar bin Khalid F. Al Saud, President of Unified Real Estate Development said, “In VOX Cinemas we have found a partner that shares the same principles of commitment, ethics and executional excellence that we have at Unified. We are truly delighted to be a part of this world class cinema in Hail which will offer our customers a unique experience and, importantly, will create over 200 job opportunities. We continue to grow our partnership with Majid Al Futtaim and VOX Cinemas, and we look forward to further creating more and more one of a kind entertainment venue through our partnership in line with the Kingdom’s vision 2030 and the Quality of Life Program.”
VOX Cinemas presently operates 134 screens across 12 locations in 5 cities, making it the largest exhibitor by screen count, and the largest independent distributor in the Kingdom. Motivate Val Morgan warmly congratulates VOX Cinemas on the opening of Hail Square and warmly welcomes this new location to our regional cinema circuit.
Contact a member of our team to advertise your brand on the screens of VOX Cinemas – Hail Square.
Sources: VOX Cinemas (Press Release)
VOX Cinemas 15-screen cinema at Wafi City in Dubai features a Samsung Onyx screen and signature concepts including KIDS, MAX, as well as a reimagined VIP experience.
Majid Al Futtaim – the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa and Asia, launched its first hybrid cinema and family entertainment centre at Wafi City in Dubai, UAE on 9 May 2021.
The state-of-the-art entertainment hub spans two floors and comprises VOX Cinemas – the Middle East’s most innovative and fastest growing exhibitor, integrated with Magic Planet – the regionally award-winning family entertainment centre.
The 15-screen cinema at VOX Cinemas Wafi City offers moviegoers an exceptional cinematic experience and boasts the first Samsung Onyx screen in the UAE. Backed by brilliant LED picture quality and an infinite contrast ratio, Samsung Onyx delivers a powerful, captivating and memorable experience through HDR (High Dynamic Range) graphics and clear sounds. The cinema also features cutting-edge audio-visual technology and a variety of VOX signature concepts including KIDS, MAX, as well as a reimagined VIP experience with luxury seating and in-seat dining.
Families and fun seekers of all ages can also enjoy a wide variety of the latest video games, amusement rides, attractions and redemption games at Magic Planet, which features Bumper Cars, Drop ‘N Twist and Highway 66 – the ultimate mini-bowling experience.
The all-encompassing entertainment destination also features an array of F&B outlets to complement the experience including new concepts Candy Corner, where guests can indulge in a wide variety of sweet treats, and The Spotlight at Wafi City, which serves gourmet cuisine directly to guests’ seats. The décor in the thoughtfully appointed new culinary offering is imaginative and intriguing and truly immerses discerning film fans in a unique atmosphere that redefines luxury and the cinematic experience.
Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said, “We’re proud to collaborate with Wafi Group, which shares our vision for creating remarkable destinations and passion for excellence, to open our first hybrid cinema and family entertainment centre in the United Arab Emirates. Today’s customers are looking for more engaging and immersive ways to spend time with family and friends and, at Majid Al Futtaim, we are committed to staying ahead of the curve and finding innovative new ways to exceed evolving
expectations. VOX Cinemas and Magic Planet at Wafi City have been designed as a holistic concept seamlessly integrating two recreational functions into one enriched experience and we’re very excited to welcome new guests and create great moments together.”
Sheikh Ahmed bin Mana bin Khalifa Al Maktoum, Deputy Chairman of Wafi Group added, “Majid Al Futtaim is synonymous with customer-focused and innovative experiences and, we are excited to partner with them to launch this world-class entertainment destination, which offers an exciting selection of immersive attractions for the whole family to enjoy. VOX Cinemas Wafi City takes the cinematic experience to the next level with a unique offering that goes beyond customers’ expectations and features the ultimate VIP experience.”
VOX Cinemas presently operates 22 cinemas and 267 screens across the UAE. In March 2021, the cinema exhibitor opened at City Centre Al Zahia in Sharjah, with the launch marking the fifth cinema opening across the region in the wake of COVID-19. Later this month, VOX Cinemas is set to launch three multiplexes across Saudi Arabia and Bahrain as part of its ambitious expansion plans across the region.
We at Motivate Val Morgan congratulate VOX Cinemas on the opening of the new the 15-screen cinema at Wafi City, and warmly welcome this location to our cinema circuit in the UAE.
Contact us to advertise your brand on the screens at Wafi City in Dubai, UAE.
Sources: Vox Cinemas Press Release
From leisure and entertainment, to healthcare and properties & real estate, here are the commercials presently
dominating the big screen across the Motivate Val Morgan cinema circuit.
With recent blockbusters such as Tom & Jerry, Raya and the Last Dragon and Godzilla vs. Kong performing successfully well at box office, and with more content across a variety of languages confirmed for theatrical release, there is no better time than now to advertise your brand in cinema.
Here are some brand commercials presently dominating the big screen:
American Hospital
Ad Duration: 60 sec.
Campaign Duration: 05th March 2021 to 14th July 2021
Country: UAE
Cinema Locations: Reel Cinemas – The Dubai Mall, Dubai Marina Mall, The Pointe and VOX Cinemas – City Centre Mirdif, Mall of the Emirates, Mercato and Nakheel Mall
Atlantis
Ad Duration: 30 sec.
Follow a Movie: Godzilla vs Kong
Country: UAE
Cinema Locations: VOX Cinemas – Mall of Emirates and Reel Cinemas – The Dubai Mall, Dubai Marina Mall and The Pointe.
Mohammed Bin Rashid City
Ad Duration: 55 sec.
Campaign Duration: 23rd Jan 2021 to 21st April 2021 (Part of an Annual Campaign)
Country: UAE
Cinema Locations: Multiple Reel and VOX locations
Al Hokail Medical Group
Ad Duration: 20 sec. (each)
Campaign Duration: 18th March to 26th May 2021
Country: Saudi Arabia
Cinema Locations: VOX Cinemas – West Avenue Mall and MUVI Cinemas – Nakheel Mall
Double Tree by Hilton Resort and Spa
Ad Duration: 30 sec.
Campaign Duration: 25th March 2021 to 07th April 2021
Country: UAE
Cinema Locations: VOX Cinemas – City Centre Mirdif, Mercato, Mall of the Emirates, Nation Towers, YAS Mall, The Galleria Al Maryah Island.
Cartier
Ad Duration: 30 sec.
Campaign Duration: 25th March 2021 to 07th April 2021
Country: Saudi Arabia
Cinema Locations: VOX Cinemas – Red Sea Mall, Riyadh Front, Riyadh Park and Kingdom Centre, and MUVI Cinemas – Mall of Arabia.
Etisalat
Ad Duration: 60 sec.
Campaign Duration: 25th March 2021 to 13th April 2021 (part of annual campaign)
Country: UAE
Cinema Locations: Multiple VOX, Reel, Oscar, Cine Royal and Cinemacity locations.
Shine light on your brand by making cinema an integral part of your media plan! Contact a member of our sales team for more information on advertising opportunities.
VOX Cinema opens a state-of-the-art 16-screen multiplex – the largest cinema in Sharjah, at City Centre Al Zahia in UAE.
VOX Cinemas opened its newest cinema location at City Centre Al Zahia in Sharjah on 9th March 2021.
City Centre Al Zahia is home to 16 state-of-the-art screens with a total of 1,485 seats, and features Gold, VIP, MAX and Kids experiences. The opening marks the second VOX cinema in Sharjah, following the launch of the 12-screen cinema at City Centre Sharjah in June 2018.
? VOX Cinemas is NOW OPEN at City Centre Al Zahia! Enjoy a FREE large Salt, Caramel, or Cheese popcorn with every ticket purchased. Get ready to experience movies like never before and book your tickets at https://t.co/QH7NeTo97J or the VOX app.
*Offer valid from 9-13 March pic.twitter.com/uMS3Jw26a7
— VOX Cinemas (@voxcinemas) March 9, 2021
City Centre Al Zahia – a Dhs 2.6bn project, is the twenty eighth mall in the region by the conglomerate Majid Al Futtaim, and the largest mall in the Northern Emirates. The retail hub includes 136,200 sq m of gross leasable space, and offers visitors a mix of over 360 brands, including Carrefour Hypermarket, Steve Madden, Centrepoint and Damas to name a few. It is within walking distance to the one-million-square-metre residential community of Al Zahia, and has been envisioned as Sharjah’s premier lifestyle destination – part of the strategic partnership between Majid Al Futtaim Properties and Sharjah Asset Management.
Speaking on the opening of City Centre Al Zahia, Shireen El Khatib, CEO of Majid Al Futtaim – Shopping Malls said, “The only new super-regional mall to be launched in the Middle East and North Africa in the wake of Covid-19, City Centre Al Zahia is a testament to the resolve, commitment and optimistic spirit of Sharjah and the wider Northern Emirates.”
As the official cinema advertising partner of VOX Cinemas across the Middle East, we at Motivate Val Morgan congratulate VOX on the opening of this new cinema, and warmly welcome this location to our cinema circuit in the UAE.
Contact us to advertise your brand on the screens at City Centre Al Zahia in Sharjah, UAE.
Sources: Gulf Business, VOX Cinemas and Gulf News
BBC Earth recently booked a 4 week on-screen campaign through Motivate Val Morgan – an audio and visual storytelling ad, making it cinematic and memorable in every sense.
Standing out amongst the crowd has always been the challenge in advertising.
With so many other ad messages to compete with, how does a brand make its messaging resonate with its target market?
The answer is a compelling story; one that reaches the heart of the consumer and evokes a feeling or a memory.
But a compelling story is just one step of the way. The next step is to make sure that story is experienced in all its glory on a platform that attracts the attention of audiences – one that connects, captivates and is memorable enough to convert, and there’s no better place than cinema to tell a story!
BBC Earth – a first time advertiser with Motivate Val Morgan, recently booked a 30 sec. cinematic on-screen ad at VOX Cinemas – Mall of the Emirates and Reel Cinemas – The Dubai Mall for a period of 4 weeks (1st January – 28th January 2021).
The ad promotes the new and exclusive BBC Earth show – ‘A Perfect Planet’, and is an audio and visual storytelling masterpiece, evoking emotion and making it memorable when viewed in a distraction free environment, on the BIG Screen.
Here are three reasons why cinema is the best medium for storytelling:
Ultimate platform for advertising
Cinema provides the best seat in media – an immersive experience with unmatchable audio and visual storytelling capability, offering advertisers captive and engaged audiences.
Variety of cinema experiences
Cinema exhibitors, in the Middle East and around the world, offer cutting-edge cinema concepts and technology (3D, 4D, IMAX, Dolby, ScreenX, etc.) – pushing the boundaries of cinemagoing. This in turn affords advertisers new and exciting formats of cinema advertising – guaranteed to create greater brand impact through storytelling.
Flexible advertising durations
Cinema offers advertisers with a range of ad durations, from 30, 45, 60, 75 and 90 seconds, thus the opportunity to run longer and more compelling brand stories that aren’t subject to stringent slots.
In a multi-screen, multi-platform world where people are constantly targeted with brand messages, it’s becoming more important to emotionally engage audiences than ever before. Today’s consumers are more sophisticated and are tired of traditional advertising! They want to be told about products and services in a more creative, captivating and entertaining manner.
Why not free yourself from the confines of traditional advertising by creating powerful brand stories and aligning your brand with cinema advertising in 2021?
Contact us for more information of cinematic advertising opportunities across our circuit in the Middle East
Sources: the next ad and ScenicRD
VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, launched a new multiplex at Town Square, Jeddah, Saudi Arabia on 29th November 2020.
The 12-screen cinema with a total of 1367 seats, boasts numerous firsts including the Kingdom’s first MX4D, the newest evolution in 4D cinema, and ICE (Immersive Cinema Experience), which provides a truly sensorial experience. It also features IMAX with Laser, VIP and KIDS screens. Guests can also indulge in their favourite cinema snacks from the Nutella and Candy Bar.
The inauguration was attended by His Highness Prince Bandar Bin Khalid F. Al Saud; Nasser Bin Huwaiden Al Ketbi, UAE Consul-General to Jeddah, the admired Saudi singer Abdulrab Idrees and Mohamed Al Hashemi, Country Head of Majid Al Futtaim Ventures Saudi Arabia.
The opening of the new multiplex marks VOX’s 11th cinema in Saudi Arabia and consolidates its ambitious expansion plans across the Kingdom as part of its commitment to Vision 2030.
With a total of 124 screens, across 11 cinemas, in 4 cities, VOX Cinemas is the largest exhibitor by screen count and the largest independent distributor in Saudi Arabia.
Mohamed Al Hashemi, Country Head at Majid Al Futtaim Ventures KSA, said, “We are proud to partner with Unified Real Estate Development to open VOX Cinemas Town Square, Jeddah which marks our third launch post lock-down and will create job opportunities for 200 people. At VOX Cinemas, we remain fundamentally confident about the future of the cinema industry and will continue with our ambitious growth strategy in support of the Quality of Life program. In the coming months, we will expand our footprint with openings in new cities including Hail and Jubail as part of our commitment to make our innovative and unrivalled leisure and entertainment experiences accessible to everyone, even in remote cities. Saudi Arabia can now proudly say that their cinemas are without question, the best in the world!”
He added, “In the context of emerging markets, no one is embracing cinema as keenly as audiences across the Kingdom and we believe that it will become a top 10 global market for cinema and generate $1 billion in box office revenue in the next three to five years. We believe Saudi Arabia is the only market in the world to have expanded in 2020, which is quite extraordinary given the current climate and highlights how critical it is to the industry’s future. We look forward to leveraging the growth opportunities that Saudi’s burgeoning entertainment sector presents by introducing more world-class integrated entertainment experiences and supporting the Kingdom’s evolution towards its 2030 Vision.”
We at Motivate Val Morgan congratulate VOX Cinemas on the opening of the new multiplex at Town Square in Jeddah, and warmly welcome this location to our cinema circuit in KSA.
Contact us for cinema advertising opportunities at Town Square, Jeddah, KSA.
Sources: VOX Cinemas, Eat’N Stays and albilad
Emarat – one of the UAE’s leading petroleum companies, recently booked an integrated cinema campaign with Motivate Val Morgan across multiple cinema location in UAE.
The on-screen component of the campaign included a 60 sec. commercial booked for a period of 8 weeks (1st December 2020 to 25th January 2021) at the following cinemas:
VOX Cinemas – City Centre Mirdif, Mall of The Emirates, City Centre Sharjah, City Centre Ajman and Al Hamra Mall
Reel Cinemas – The Dubai Mall, The Springs Souk and The Pointe
The commercial maps the brand’s journey over almost 40 years, serving communities when and where needed – keeping people and businesses moving. Even though times have changed, one thing that has stayed the same for Emarat is their commitment to quality, service and excellence. Communities can truly expect…the expected with Emarat.
Emarat also booked a range of off-screen executions at multiple cinema locations for a 2 month period (starting 1st December 2020) as per below:
Entrance Panel Wrap: Reel Cinemas The Dubai Mall
Digital Screen: Reel Cinemas The Springs Souk and VOV Cinemas City Centre Ajman
Entrance LED: VOX Cinemas City Centre Mirdif
Hero Screen (screen above Candy Bar): VOX Cinemas Mall of the Emirates
Light Box: VOX Cinemas City Centre Sharjah and Al Hamra Mall
Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.
Don’t miss out on reaching your target audience, especially alongside the release of Wonder Woman 1984 (December 17).
Contact us for more information on integrated cinema campaigns across our cinema circuit.
