Peugeot – French automotive manufacturer, recently booked an integrated cinema campaign with Motivate Val Morgan – through Initiative, at VOX Cinemas – Mall of Egypt.
The on screen component includes two 15 sec. ads screening in rotation from 2nd October to 12th November, 2019.
The first commercial features the all-new Peugeot 508 – which combines boldness, strength, elegance and passion. From a panoramic electric roof to sporty frameless doors to the dazzling 18″ two-tone diamond finish alloy wheels, the vehicle’s unparalleled design is far from a traditional looking four-door sedan and is complemented by cutting edge technology focused on comfort and entertainment for all those on-board – iCockpit which includes a compact steering wheel, configurable 12.3” head-up digital instrument panel and a 10” HD capacitive touchscreen.
The second commercial features the all-new 2020 Peugeot 3008 SUV which is by far the most unique in its category as it offers a variety of exterior and interior features and options – LED daytime running lights built into the headlight unit, rear LED PEUGEOT signature ‘Claw Effect’ lights designed to match the engine’s roar, chrome-winged radiator grille and vertical front-end embellished wide air intakes, captivating 8-inch touchscreen, configurable 12.3” head-up display instrumental panel, compact steering wheel with built-in controls and automatic gearbox control, to amplify the driving experience.
Peugeot also booked an off-screen campaign which included two car displays in the Foyer area of VOX Cinemas – Mall of Egypt from 3rd – 16th October, 2019. The first week witnessed the display of the Peugeot 508, while the second week showcased the Peugeot 3008 SUV.
Get in front of highly targeted, captive audiences and breathe life into your marketing mix with integrated cinema campaigns.
Contact us for more information of advertising opportunities across our circuit in the Middle East.
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As the official representatives of the Cannes Lions International Festival of Creativity in the UAE, Motivate Media Group and Motivate Val Morgan recently concluded the distribution of Lions won by UAE at this year’s Cannes Lions International Festival of Creativity.
This year witnessed UAE bring home 7 Lions – the region’s first Grand Prix and six Bronze Lions, all of which were won by Impact BBDO Dubai.
Of the 1,252 entries from 62 countries competing in the Print & Publishing Lions category (Communication Track) where 32 Lions were awarded – 1 Grand Prix, 6 Gold, 7 Silver and 18 Bronze Lions, Impact BBDO Dubai snatched the Grand Prix for ‘The Blank Edition’, which saw the agency work with leading Arabic-language daily newspaper An-Nahar to print an entirely blank edition – calling on Lebanese citizens to use the space to send a message to the stalled government.
Ian Fairservice – Managing Partner and Group Editor in Chief at Motivate Media Group, and Avinash Udeshi – Chief Operating Officer at Motivate Val Morgan, paid Dani Richa – Chairman & CEO of BBDO Middle East, Africa & Pakistan, and his team a visit on Wednesday 9th October 2019 to hand over the Lions won by their agency at this year’s Cannes Lions Festival which concluded in June 2019.
We at Motivate Media Group and Motivate Val Morgan warmly congratulate Impact BBDO Dubai and look forward to UAE winning many more Lions at next year’s Cannes Lions International Festival of Creativity.
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Motivate Val Morgan – in partnership with Muvi Cinemas, hosted a Private Screening of Gemini Man for our distinguished clients and advertisers in Jeddah (Saudi Arabia) at Muvi Cinemas – Mall of Arabia on Monday 14th October, 2019.
With an attendance of over 240 invitees – a mix of agency and direct clients (and their family members), the Private Screening, below are some images from the event:
In addition to the movie screening, our invitees experienced a guided tour of the brand new cinema complex operated by Muvi Cinemas at Mall of Arabia.
We would like to take this opportunity to thank Muvi Cinemas for helping us organize and execute this screening – making it a memorable one!
Finally, a big thank you out to our invitees who attended. We hope you enjoyed the screening!
Stay tuned for more updates on future Private Screenings by Motivate Val Morgan.
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BOO to you from our CREW!
Halloween will soon be upon us, and while this day is celebrated around the world with costume parties and trick-or-treating, it is also a day that has long inspired some of the scariest films over the years.
Whether you’re in the mood for a good scare or prefer to celebrate the day with a bit of humor, there’s a Halloween movie for every taste.
New movie releases over the weekend of Halloween include:
Terminator: Dark Fate
Director – Tim Miller
Starring – Mackenzie Davis, Linda Hamilton, and Arnold Schwarzenegger
The Addams Family
Directors – Greg Tiernan and Conrad Vernon
Voiced by -Oscar Isac, charlize Theron and Chloë Grace Moretz
In addition to the above, there are also older movie releases you can watch in the comfort of your home to get into the spirit of Halloween. From childhood classics, psychological thrillers and cult favorites, we guarantee you’ll find something to ‘tickle your fancy’ from our list of 30 spooky movies to watch this Halloween:
Hocus Pocus (1993)
Halloween movies need not be dark, bloody, and nightmare-inducing. For many, the Halloween season doesn’t begin until they’ve viewed this classic starring Kathy Najimy, Bette Midler, and Sarah Jessica Parker.
Beetlejuice (1988)
Raise your hand if you’ve ever worn a Beetlejuice-inspired costume for Halloween or, more important, dressed up as Winona Ryder’s Lydia (aka the goth girl) from the movie. The movie also stars Alec Baldwin, Geena Davis and Michael Keaton.
Hereditary (2018)
Who agrees that Toni Collette should have been nominated for all the awards for this Ari Aster movie? And how about that terrifying lucking sound her daughter makes in the movie… creepy!
Edward Scissorhands (1990)
Tim Burton’s unlikely love story is just eerie enough to include in your Halloween must watch line-up. The movie stars Johnny Depp and Winona Ryder.
Halloween (1978)
For those who get a thrill from horror movies, John Carpenter’s Halloween is a must watch. Get ready to witness for the first time, or all over again, murderer Michael Myers escapes a psychiatric hospital on the night before Halloween then returns to his hometown of Haddonfield, Illinois to terrorize scream queen Jamie Lee Curtis. Jamie Lee Curtis reprised her role as Laurie Strode in the 2018 continuation of the time-tested franchise.
Practical Magic (1998)
Looking for enjoyable escapism? Sandra Bullock and Nicole Kidman play supernatural sisters earnestly attempting to end a family curse that keeps them from finding true love.
The Nun (2018)
The trailers alone were terrifying enough! The movie – about a mysterious Romanian abbey, is sure to give you full-blown nightmares.
Trick ‘r Treat (2007)
Not your average scary movie, Trick ‘r Treat follows five interwoven stories over the course of one fateful Halloween.
Get Out (2017)
Fans were captivated by this horror/thriller by Jordan Peel – starring Allison Williams and Daniel Kaluuya. The twists and turns will keep you guessing until the very end.
Zombieland (2009)
The world has gone all zombie… with only a few humans left to fight them off – which Woody Harrelson has no problems doing! The sequel Zombieland: Double Tap released in cinemas on 17 October 2019. Might as well watch them both this Halloween!
The Sixth Sense (1999)
“I see dead people” is one of the most famous movie quotes in history, and it all started in The Sixth Sense, starring Bruce Willis and Haley Joel Osment. This is a definite must watch/re-watch this Halloween.
The Ring (2002)
The good thing about watching this movie in 2019 is that videotapes pretty much don’t exist anymore. The bad thing is that the movie is still rather. We bet you’ll think twice about answering any phone calls while watching the movie. The film also has a sequel – The Ring 2, which released in 2005. Think you can handle watching both movies back-to-back?
A Girl Walks Home Alone at Night (2014)
This underrated vampire Western from director Ana Lily Amirpour is a satisfying black-and-white film for anyone who loves cats, hates men who disrespects women, and has an ear for good music.
The Conjuring (2013)
This horror film by director James Wan provides typical haunting tricks that seems fresh and terrifying once again, and guaranteed to haunt you long after you turn the lights back on. Also check out its sequel – The Conjuring 2, which released in 2016.
Saw (2004)
Watching a serial killer torture strangers for almost 2 hours is another way to get into the Halloween spirit… right? A fan of such? Then do watch its sequel from 2005 – Saw II.
Scream (1996)
You can’t let Halloween pass by without watching this one and its sequels: Screen 2 (1997), Scream 3 (2000) and Scream 4 (2011).
The Others (2001)
It’s hard to look away from Nicole Kidman’s powerhouse performance as Grace, a loving and religious mother who tries to protect her children from a photosensitivity disease that keeps them indoors.
A Nightmare on Elm Street (1984)
The original Freddy Krueger film still gives a fright – decades later. If you really want a serious spook, have a marathon with all the sequels, including the 2010 remake.
A Quiet Place (2018)
In this gripping and clever monster movie, John Krasinski and Emily Blunt put their marriage to the test by starring side by side in this super-scary release where an entire family must live in silence.
Us (2019)
Jordan Peele’s most recent thriller stars Lupita Nyong’o, Winston Duke, and Elisabeth Moss.
The Witches (1990)
This tale of a young boy who stumbles upon a gaggle of witches is still so popular that it’s getting a remake in 2020 which will star Anne Hathaway and Octavia Spencer.
IT (2017)
Whether you opt for the 1990 original or this movie, you’ll likely need to sleep with the lights on after a viewing of this terrorizing tale. And if this movie leaves you wanting more… the sequel – IT Chapter 2, hit cinemas in September and should probably be still screening at select cinemas across the region.
Family Halloween Flicks:
Coraline (2009)
Based on the popular book, Coraline follows a young girl who accidentally finds herself in an eerie version of her own world.
Goosebumps (2015)
Jack Black stars in the thrilling live-action version of R.L. Stine’s popular books. Kids and adults will love seeing their favorite Goosebumps monsters terrorize and trick a charming small town. Yikes! And while you are at it, also watch its 2018 sequel Goosebumps 2: Haunted Halloween.
Scooby -Doo (2002)
Who said Halloween movies can’t be light, fun and mysterious? Scooby-Doo – starring Sarah Michelle Gellar, Freddie Prinze Jr, Linda Cardellini and Matthew Lillard combines comedy, a few thrills.
Ghostbusters (1984)
This legendary movie features three kooky college professors who lose their university jobs. Naturally, they opt for careers in the ghost-busting business, and they team up to de-haunt houses and save people from the supernatural. We dare you to watch this classic without singing “who ya gonna call!” The 2016 Ghostbusters stars an all-female cast which includes Melissa McCarthy, Kristen Wig and Kate McKinnon – down right hilarious! Summer 2020 will also witness the release of yet another Ghostbusters movie… we can’t wait!
The Adams Family (1991)
Did anyone else wish they were part of the Addams family after watching this classic? Talk about one freakishly cool family!
Hotel Transylvania (2012)
Monsters need vacations too, which is this premise behind this animated feature starring the voices of Adam Sandler as Count Dracula and Selena Gomez as his daughter, Mavis. While you are at it, also watch its sequels: Hotel Transylvania 2 and Hotel Transylvania 3: Summer Vacation.
Monster House (2006)
The scariest house on the street has a mind of its own in this spirited adventure story.
The Haunted Mansion (2003)
Eddie Murphy and his family take on the spooky residents of a neglected mansion in this Disney favorite that’s suitable for the whole family.
We ‘witch’ you a Happy Halloween!
Sources: Cosmopolitan, Country Living and Glamour
The UN World Food Programme partners with SAWA for yet another global cinema campaign to keep the voice of millions of children alive.
Motivate Val Morgan has joined the next phase of “Feed our Future”, a global cinema campaign that shines light on the United Nations World Food Programme’s (WFP) life-saving work on the frontlines of world hunger.
The ad started screening on Thursday 26th September 2019 across 19 Motivate Val Morgan serviced VOX Cinemas locations in UAE, Qatar and Bahrain, and will run for a period of 8 weeks.
UAE:
Marina Mall (Abu Dhabi), Yas Mall (Abu Dhabi), Nation Towers (Abu Dhabi), Abu Dhabi Mall, Al Jimi Mall, City Centre Ajman, City Centre Sharjah, City Centre Fujairah, Al Hamra Mall (Ras Al Khaimah), City Centre Deira, City Centre Mirdif, Mall of the Emirates, Mercato Mall, Burjuman, Cineplex Grand Hyatt, City Centre Shindagha and Aloft City Centre Deira
Qatar:
Doha Festival City
Bahrain:
The Avenues
Motivate Val Morgan supports the “Feed our Future” cinema campaign as part of a unique partnership between SAWA – Global Cinema Advertising Association, and WFP – leading humanitarian agency fighting hunger worldwide.
The new campaign aims to build on last year’s results that helped to double awareness of WFP among those who saw the ad and raised more than half a million dollars through online giving or through a 38% increase in downloads of the agency’s Share the Meal donation App, globally.
“We have every reason to believe that this year, the Feed our Future campaign is going to take us even further in terms of raising WFP brand visibility and engaging a wider audience in the fight against global hunger,” said Corinne Woods, Chief Marketing Officer at WFP. “We think that this year’s campaign is even more emotionally engaging and we expect more people will respond to our call. In a world full of noise, cinema has proven incredibly effective for us at cutting through to not only establish our brand, but also to convert cinema goers into active supporters and donors.”
“The Cinema Medium makes the most of its space, creative and audience to deliver gripping content, showing consumers advertising at its very best,” said Cheryl Wannell, CEO of SAWA. “In 2020 the Cinema Medium is predicted to become the fastest-growing ad medium ahead of the internet. For brands like the World Food Programme who want to reach the hearts and minds of millennials, the immersive experience that Cinema gives is the most powerful of all storytelling mediums.”
The creative force behind the new advertisement is Sir John Hegarty, of The Garage SOHO, who has delivered a product designed to appeal directly to cinema audiences. The advert highlights the potential lost to the world when children’s voices are silenced due to hunger. The poignant narrative of the ad sees a group of Syrian refugee children who were selected from the local community playing in rubble and gazing out of bombed-out buildings in an apparent war zone. Softly, a small chorus of voices begins singing “How Can I Tell You” by Yusuf Islam/Cat Stevens. As the short film progresses, one by one these children disappear until only one voice remains — an unnerving conclusion that mirrors the harsh realities faced by the 3 million children around the world who lose their lives to hunger or malnutrition.
“Cinema is still the most amazing medium for any creative person to work in. A place for you to tell your story on the ‘mother of all screens’. It’s not surprising that it’s so important and continues to capture the public’s imagination”, said Sir John Hegarty.
For more information about the “Feed Our Future” cinema campaign, and to learn how to get involved in creating a world with Zero Hunger, please visit: www.wfp.org.
Source: SAWA
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