The Power of a Film Franchise If characters are the new movie stars, then the franchise is the new coin of the Hollywood realm. This is... Detail
‘du Tuesday’ – The Lucrative Campaign from MENA Leo Burnett Dubai's 'du Tuesday' work has won a grand prix at the Dubai Lynx, gold at Cannes, a yellow... Detail
Beam’s #PayCoolStayCool Campaign The summer in Dubai just got a whole lot cooler. Hold on! Don't rush to check the weather on your... Detail
Cinema Remains a Strong Ticket in an Uncertain World No matter how crazy and hectic the world might seem to be, the sanctity of cinema always provides a refuge... Detail
Five Secrets to Storytelling-Advertising Success What can the advertising industry learn from the Disney-owned animation studio - which is known for its storytelling power? Pixar... Detail
Cinema – The Most Powerful Place To Tell A Story Sir John Hegarty (BBH founder and industry icon) alongside SAWA (Screen Advertising World Association) spoke at the recently concluded Cannes... Detail
Heinz Cinema Brand Activation at VOX Cinemas Motivate Val Morgan offers 360 degree exposure and innovative opportunities to brands - utilizing both on-screen and off-screen advertising. ... Detail
Oscar Cinemas Opens Its Doors at Barari Outlet Mall, Al Ain Motivate Val Morgan is excited to welcome the newest Oscar Cinema location into its circuit - Barari Outlet Mall, Al... Detail
Make Cinema An Integral Part of Your Media Plan Cinema advertising might be just the ticket to reach a diversified audience - the mature and younger early adopters, with... Detail
Achieve Greater Brand Impact with 4D Cinema Advertising Year-on-year, with the sheer glut of blockbusters releasing on a more frequent basis, cinema on-screen advertising has given brands an... Detail