VOX Cinemas Opens at Mall of Oman in Muscat

VOX Cinemas – Mall of Oman is the largest cinema in the Sultanate.
The cinema features 3 Gold cinemas – the cinema exhibitor’s first luxury cinema offering in Oman


VOX Cinemas opened its largest cinema in Oman at the newly launched Mall of Oman in Muscat on 1st September 2021. The 15-screen cinema, with a total of 1471 seats, features IMAX, Gold and Kids concepts.

The three Gold cinemas at VOX Cinemas – Mall of Oman is the cinema exhibitor’s first luxury offering in the Sultanate, with an adjoining VIP Lounge offering moviegoers a luxurious and diverse menu of popular and modern flavors presented in signature VOX style.

In addition to refreshment counter favourites such as popcorn, nachos and hotdogs/burgers, cinemagoers of VOX Cinemas – Mall of Oman can also indulge at the Nutella Bar and Kitchen 35 – a bakeshop with artisan breads, pastries and fresh juices.




Mall of Oman is home to a host of brands including a 9,000 square meter Carrefour Hypermarket and several brands from Landmark Group (Max Fashion and Centrepoint), Majid Al Futtaim (Hollister), Al Futtaim Group (Marks & Spencer) and Apparel Group (LC Waikiki, R&B and SMYK).  Other famous outlets at the mall include DKNY, Nespresso, G-SHOCK, Homes R Us, Tavola and Al Khalili Buildex. The mall also features a 1,000 plus seater food court which offers a selection of global chains. For patrons looking for more indulgent cuisine options from across the globe, the mall will soon feature various cafés and restaurants, including over 50 dining options.

80% of Mall of Oman’s gross leasable area is leased and the mall is set to welcome over 300 additional retail outlets in the coming months. The mall will also feature the largest indoor snow park in the Sultanate next year, spanning over 14,000 square meters.

VOX Cinemas presently operates 78 screens across 14 locations in 6 cities of Oman.

As the official cinema advertising partner of VOX Cinemas, Motivate Val Morgan congratulates the exhibitor on the opening of its largest cinema in the Sultanate of Oman, and warmly welcomes this new location to our regional cinema circuit.

Click here to book your tickets at this new cinema, and contact a member of our sales team for cinema advertising opportunities on the screens of VOX Cinemas – Mall of Oman.



Sources: Majid Al Futtaim (Press Release) and Arabian Business



Landmark Group | Pillar Branding | VOX Cinemas – Mall of Egypt

Landmark Group recently booked an off screen digital pillar campaign through Motivate Val Morgan for brands Splash – the largest fast fashion retailer in the Middle East, and Babyshop – the very first brand launched by the Group, at VOX Cinemas – Mall of Egypt.

The campaign was booked from 20th January 2019 to 23rd February 2019 to screen across the 4 digital pillars in the foyer area of the cinema – displaying a discount offer of up to 70% at both Splash and Babyshop.


Digital Pillar Campaign at VOX Cinemas – Mall of Egypt


Other off screen advertising opportunities available at VOX Cinemas – Mall of Egypt include:


Download the off screen advertising rate card for Egypt, and contact us for more information on similar advertising opportunities across the Middle East.


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Centrepoint | Cinema Advertising | Testimonial

Landmark Group’s Centrepoint is the biggest fashion store in the Middle East, the region’s most coveted fashion retail brand – with 140 stores across the UAE, Kuwait, Oman, Bahrain, Lebanon and Saudi Arabia, and also one of Motivate Val Morgan’s loyal clients for many years.

Shyam Sunder, Sr. Marketing & Ecommerce Head, Lead Member – Group Marketing at Centrepoint shares a testimonial on cinema advertising and how the medium has benefited the brand.


Why does Centrepoint choose to advertise in cinema? How does cinema fit into Centrepoint’s media strategy?

“Being a fashion destination in leading malls where cinemas are present, the cinema medium has always been an intrinsic touchpoint in our customers’ journey. Also considering our rich repertoire of world class films, we believe we can captivate our customers on the big screens and inspire them to keep shopping with us.”


What is Centrepoint’s view on the medium and how does it compete/compliment other advertising mediums utilized by the brand?

“Cinema is undoubtedly a great medium and the few remaining captive audience platforms which can entertain viewers without skipping. Hence, while we are digital marketing driven, we cannot let go of the potential and popularity of Cinemas in this region.”


Does Centrepoint use the cinema medium for campaigns relating to brand awareness, tactical promotions, or both?

“Both. Centrepoint has managed to harmonise both fashion and tactical campaigns with its new SALE films. Our series of films, ‘Sabotage’ ‘Lies’ and now ‘Unleash Greed’ are path breaking and balances both quite brilliantly.”


Was cinema the best fit for a specific commercial/campaign?

 “The Centrepoint SALE is the biggest retail events in the region and we have been inventing in the property with some trail blazing work and consistent presence in cinemas across the region.”


How efficient was it to book/deal through Motivate Val Morgan?

 “We get the best in class cinema network at great value with Motivate Val Morgan. It’s been a long and enduring relationship as both brands continue to improve and innovate.”


Check out some of the Centrepoint ads that were booked through Motivate Val Morgan and screened across our network of cinemas in the UAE:















Source: Centrepoint, Landmark Group