From leisure and entertainment, to healthcare and properties & real estate, here are the commercials presently
dominating the big screen across the Motivate Val Morgan cinema circuit.
With recent blockbusters such as Tom & Jerry, Raya and the Last Dragon and Godzilla vs. Kong performing successfully well at box office, and with more content across a variety of languages confirmed for theatrical release, there is no better time than now to advertise your brand in cinema.
Here are some brand commercials presently dominating the big screen:
American Hospital
Ad Duration: 60 sec.
Campaign Duration: 05th March 2021 to 14th July 2021
Country: UAE
Cinema Locations: Reel Cinemas – The Dubai Mall, Dubai Marina Mall, The Pointe and VOX Cinemas – City Centre Mirdif, Mall of the Emirates, Mercato and Nakheel Mall
Atlantis
Ad Duration: 30 sec.
Follow a Movie: Godzilla vs Kong
Country: UAE
Cinema Locations: VOX Cinemas – Mall of Emirates and Reel Cinemas – The Dubai Mall, Dubai Marina Mall and The Pointe.
Mohammed Bin Rashid City
Ad Duration: 55 sec.
Campaign Duration: 23rd Jan 2021 to 21st April 2021 (Part of an Annual Campaign)
Country: UAE
Cinema Locations: Multiple Reel and VOX locations
Al Hokail Medical Group
Ad Duration: 20 sec. (each)
Campaign Duration: 18th March to 26th May 2021
Country: Saudi Arabia
Cinema Locations: VOX Cinemas – West Avenue Mall and MUVI Cinemas – Nakheel Mall
Double Tree by Hilton Resort and Spa
Ad Duration: 30 sec.
Campaign Duration: 25th March 2021 to 07th April 2021
Country: UAE
Cinema Locations: VOX Cinemas – City Centre Mirdif, Mercato, Mall of the Emirates, Nation Towers, YAS Mall, The Galleria Al Maryah Island.
Cartier
Ad Duration: 30 sec.
Campaign Duration: 25th March 2021 to 07th April 2021
Country: Saudi Arabia
Cinema Locations: VOX Cinemas – Red Sea Mall, Riyadh Front, Riyadh Park and Kingdom Centre, and MUVI Cinemas – Mall of Arabia.
Etisalat
Ad Duration: 60 sec.
Campaign Duration: 25th March 2021 to 13th April 2021 (part of annual campaign)
Country: UAE
Cinema Locations: Multiple VOX, Reel, Oscar, Cine Royal and Cinemacity locations.
Shine light on your brand by making cinema an integral part of your media plan! Contact a member of our sales team for more information on advertising opportunities.
Saudi Arabia’s homegrown cinema brand – Muvi Cinemas, has launched the Kingdom’s first Drive-in cinema in the city of Riyadh.
The Drive-in cinema that opened on Thursday 21st January 2021, is the first of its kind in the country, and can accommodate up to 150 vehicles while maintaining social distancing measures.
Guests will be required to wear face masks and have their temperature checked in accordance with recommended measures to combat the spread of COVID-19, while food and drinks are allowed to be consumed inside cars.
In a statement to Arab News, Mahmoud Mirza, Marketing Director of Muvi Cinemas said: “MUVI Cinemas is strictly applying all the precautionary measures to ensure a safe environment for our employees and customers.” However, no decision has yet been made on how long the Drive-in cinema would remain open.
According to Mirza, the initial response from the public suggests that the Drive-in cinema concept will prove as popular in the Kingdom as it has in recent times in other parts of the Middle East, including Dubai and Beirut, as a way to allow cinemagoers to watch movies on the big screen while protecting themselves from the ongoing COVID-19 pandemic.
Mirza further stated that now is the ideal time to visit a Drive-in cinema in the Kingdom. “Drive-in cinemas require many aspects to succeed. One important factor is the weather, and with Riyadh’s weather nowadays, it is a perfect fit to complete an outstanding experience,” he explained, adding that Muvi Cinemas is considering opening similar temporary venues across the Kingdom.
“Having pop-up cinemas isn’t new to MUVI Cinemas, and we shall continue offering such experiences to expand our reach and create happy moments for our audience, be it inside our sites and theaters or outside.”
Mirza also revealed that Muvi Cinemas plans to open 15 new cinemas in Saudi Arabia in 2021, adding more than 150 screens to its current cinema circuit. “New sites will be added to those in current cities, and introduced to new cities, such as Taif, Buraidah and Onaizah,” he said.
As the official cinema advertising partner of Muvi Cinemas in Saudi Arabia, we at Motivate Val Morgan warmly congratulate the cinema exhibitor on the opening of the new Drive-in cinema.
Click here for more information of the first Drive-in cinema in Riyadh, Saudi Arabia, and for session times.
Sources: Muvi Cinemas, Arab News and Gulf News
While box office returns in 2020 will suffer an estimated 80% global drop due to COVID-19, the Kingdom of Saudi Arabia is bucking this downward trend, having grown since 2019 to become the Middle East’s top grossing territory this year to date.
Fresh figures released during the recent META Cinema Forum exhibitors’ conference in October reveals that the Kingdom has overtaken the United Arab Emirates this year, and is currently the region’s top-grossing territory, with more than $73 million in theatrical movie ticket sales over the past 40 weeks – a roughly $2 million increase in box office returns compared with the same period in 2019.
The UAE during the same 2020 period has generated roughly $51 million, roughly a quarter of its 2019 box office draw.
Commenting on the growth of the theatrical market in KSA, Cameron Mitchell, CEO of VOX Cinemas says: “We believe that Saudi Arabia is the only cinema market globally to have expanded in 2020.”
Mitchell sees the Saudi market as having increased by roughly 4% year to date – despite the fact that, due to the pandemic, cinemas where closed between March and the middle of June – and is forecasting an 8% growth by year’s end.
The theatrical market in the Middle East in 2019 was worth $600 million, of which Saudi accounted for a $110 million share and the UAE roughly $250 million – which excludes releases of Indian and Arabic films and some indie content. “This year our numbers are telling us that the UAE is going to be worth about $60 million, and Saudi is going to be worth $120 million,” says Mitchell.
In terms of the bigger picture, Mitchell believes that Hollywood will value the Middle East at about $220 million in 2020 out of which KSA will contribute to 50% of the same this year.
David Hancock, an analyst at London-based Omdia says, “The fact that Saudi has now overtaken the UAE, albeit in a weird year, is suddenly a milestone for the Saudi Arabian cinema market.” Hancock expects the country will be a billion-dollar market “in 3 to 5 years,” depending on recovery from COVID-19 which he estimates this year will cause an 80% global box office drop, with losses totaling up to $30 billion. He also mentioned that KSA is on track to become the dominant market in the region “and one of the top 10 or 15 markets in the world.”
An interesting aspect of Saudi Arabia’s current box office upswing is that grosses in the country are currently generated from a mere 260 screens – less than half the 614 screens operating in the UAE. Average occupancy levels in cinemas across the Middle East have not gone beyond 20%, and Saudi is no exception. However, in terms of generating box office, KSA has the cushy advantage boasting of an average ticket priced at $17.60, which is the highest in the region followed by UAE figure which is $12.80, and Kuwait, the region’s third market, priced at $11.90.
Since cinemas re-opened in June, the biggest releases across the Middle East was Tenet, earning $1.1 and $1.5 Million in its opening weekend in UAE and KSA (figures from Box Office Mojo), followed by Mulan – which earned over $1.3 Million in its opening weekend in UAE. Unhinged starring Russel Crowe also performed handsomely in the region, though figures were not made readily available.
Meanwhile, screen growth in Saudi Arabia is going forward undeterred, with VOX presently operating 124 screens across 11 locations. Aside from VOX Cinemas, other cinema exhibitors operating in the Kingdom include Muvi Cinemas and AMC Cinemas who have 10 and 6 operational cinemas respectively, and are in the midst of massive expansion plans over the year ahead.
It’s also interesting to note that a number of new cinema locations opened across KSA, post the COVID-19 lockdown. VOX Cinemas opened three new locations – Sahara Mall, Tabuk Park and Al Jamea (Town Square), Muvi Cinemas massively expanded with the opening of six new locations – Jubail Mall, Al Ahsa Mall, Haifa Mall, Aziz Mall, Nakheel Mall (Riyadh) and Mall of Dhahran, and AMC Cinemas opened four new locations – Hafr Al Batin, Riyadh Gallery, Al Khair and Azizia Plaza.
VOX projects there will be a total of 340 screens in operation in the country by year’s end, and close to 700 by the end of 2021.
Having a market like Saudi Arabia can help Hollywood studios offset some of their losses, says Mitchell, who is worried that due to COVID-19, the supply chain is drying up. To overcome the challenge posed by the lack of new content, VOX is stepping up its offer of alternative content such as live soccer matches, opera and concerts, and also classic re-releases. VOX has also teamed up with local players Image Nation and MBC Group to produce a slate of Arabic films, at least three of which they plan to release in 2021 as part of a plan to release up to 10 Arabic self-produced titles annually.
Mitchell is confident the country will become a top ten global market for cinema, with ResearchAndMarkets.com forecasting the industry in the Kingdom will be worth more than $1.2 billion by the end of 2030.
Sources: Variety, Arabian Business, Arab News
Mobily – Saudi Arabian telecommunications company, recently booked an integrated cinema campaign with Motivate Val Morgan for its 5G connection services in Saudi Arabia.
The on-screen component of the campaign included two 15 sec. commercials booked for a period of 3 weeks: Mobily 5G Family – which screened from 22nd October to 2nd November 2020 and Mobily 5G Prepaid – which screened from 3rd to 11th November 2020.
The commercial was booked at the following Motivate Val Morgan serviced locations in KSA:
VOX Cinemas: Red Sea Mall, West Avenue Mall, Atyaf Mall, Sahara Mall and Riyadh Front
Muvi Cinemas: Nakheel Mall (Riyadh), Nakheel Mall (Dammam), Haifa Mall and Mall of Arabia
AMC Cinemas: KAFD, Panorama Mall and Al Khair
The off-screen component included the distribution of leaflets containing information on Mobily Air Fiber 5G at VOX Cinemas – Sahara Mall over the weekend of 5th – 7th November 2020.
Promoters were hired by the brand to oversee and assist with handing out leaflets to cinemagoers walking out of the auditoriums.
Click here to access the Mobily flyer distributed at VOX Cinemas – Sahara Mall.
An integrated campaign is an effective strategy to implement when promoting or launching a new service offering, for it engages cinema audiences – both within the auditorium and outside in the foyer area of the cinema, and provides higher ad recall.
Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.
Muvi Cinemas launched a new cinema at Nakheel Mall in Riyadh on Wednesday 23rd September 2020. The cinema features 13 screens with a total of 1685 seats, and includes four unique cinema experiences: ScreenX, Dolby Cinema, Onyx and muvi SUITES.
The cinema exhibitor also recently launched an 18-screen cinema at Mall of Dhahran (Dhahran) on 15th October 2020, bringing Muvi’s total screen across KSA to 103 screens. The site also marks the tenth location for Muvi Cinemas in 14 months since debuting their first location, having entered the market in 2019 as KSA’s first homegrown cinema chain.
*More information on Mall of Dhahran to follow in the coming weeks.
As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on the launch of Nakheel Mall in Riyadh and warmly welcomes this new location to our regional cinema circuit.
Contact us for cinema advertising opportunities at this new location.
Source: Muvi Cinemas
Muvi Cinemas opened its door to cinemagoers at yet another location in Jeddah – Aziz Mall, on Tuesday 15th September 2020.
Aziz Mall features 9 screens with a total of 1270 seats, and includes unique cinema experiences such as ScreenX and muvi Xperience.
The cinema exhibitor also launched two other cinemas at Nakheel Mall (Riyadh) and Mall of Dhahran (Dhahran) on 23rd September and 15th October 2020 respectively.
*More information on Nakheel Mall and Mall of Dhahran to follow in the coming weeks.
Muvi Cinemas presently operates 103 screens across 10 locations in 6 cities. Motivate Val Morgan congratulates Muvi on the launch of Aziz Mall and warmly welcomes this new location to our cinema circuit in Saudi Arabia.
Contact us for cinema advertising opportunities.
Related Articles:
Muvi Cinemas Opens at Haifa Mall in Jeddah
Muvi Cinemas Opens at Al Ahsa Mall in Saudi Arabia
Muvi Cinemas Opens at Jubail Mall in Saudi Arabia
Muvi Cinemas Opens Saudi Arabia’s First Dolby Screen
Muvi Cinemas Opens at U – Walk in Riyadh
Muvi Cinemas Opens Second Location at Al Hamra Mall in Riyadh
Motivate Val Morgan Welcomes Muvi Cinemas to Our Circuit in KSA
Source: Muvi Cinemas
Muvi Cinemas opened yet another cinema location at Haifa Mall in Jeddah, KSA on Friday 28th August 2020.
The cinema features 9 standard screens with a total of 900 seats and follows the opening of Muvi Cinemas – Jubail Mall (Jubail) on 25th August 2020 and Al Ahsa Mall (Hofuf) on 26th August 2020.
Muvi Cinemas also launched a 9-screen and 13-screen cinema at Aziz Mall (Jeddah) and Nakheel Mall (Riyadh) on 15th September and 23rd September 2020 (respectively).
*More information on Aziz Mall and Nakheel Mall to follow in the coming weeks.
Muvi Cinemas presently operates in 5 cities, across 9 locations, with a total of 85 screens, and plans to expand its footprint in Saudi Arabia, with its next location at Mall of Dhahran (Dhahran).
Motivate Val Morgan congratulates Muvi Cinemas on the launch of Haifa Mall and warmly welcomes this new location to our cinema circuit in KSA.
Contact us for cinema advertising opportunities.
Related Articles:
Muvi Cinemas Opens at Al Ahsa Mall in Saudi Arabia
Muvi Cinemas Opens at Jubail Mall in Saudi Arabia
Muvi Cinemas Opens Saudi Arabia’s First Dolby Screen
Muvi Cinemas Opens at U – Walk in Riyadh
Muvi Cinemas Opens Second Location at Al Hamra Mall in Riyadh
Motivate Val Morgan Welcomes Muvi Cinemas to Our Circuit in KSA
Source: Muvi Cinemas
Muvi Cinemas opened its doors to cinemagoers at Al Ahsa Mall in Hofuf – the major commercial center in the Eastern Province of KSA, on Wednesday 26th August 2020.
The cinema features 8 screens with a total seating capacity of 908, and also includes an Xperience screen.
Following the launch of the 8-screen cinema at Jubail Mall (Jubail) on 25th August 2020, Al Ahsa Mall is the second of four Muvi locations to launch after the re-opening of cinemas in Saudi Arabia, post COVID-19 lockdown.
Muvi Cinemas also launched two 9 screen cinemas at Haifa Mall and Aziz Mall in Jeddah on 28th August and 15th September 2020 (respectively).
*More information on Haifa Mall and Aziz Mall to follow in the coming weeks.
Spanning 5 cities, across 8 locations, with a total of 72 screens, the cinema exhibitor plans to expand its operation in Saudi Arabia with the launch of two more locations – Mall of Dhahran (Dhahran) and Nakheel Mall (Riyadh), by end September 2020.
For more information about Muvi Cinemas, visit: www.muvicinemas.com
As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on its openings at Al Ahsa Mall and warmly welcomes this new location to our regional cinema circuit.
Contact us for cinema advertising opportunities in KSA.
Related Articles:
Muvi Cinemas Opens at Jubail Mall in Saudi Arabia
Muvi Cinemas Opens Saudi Arabia’s First Dolby Screen
Muvi Cinemas Opens at U – Walk in Riyadh
Muvi Cinemas Opens Second Location at Al Hamra Mall in Riyadh
Motivate Val Morgan Welcomes Muvi Cinemas to Our Circuit in KSA
Sources: Muvi Cinemas
Muvi Cinemas – Saudi Arabia’s first homegrown cinema brand, opened its doors to cinemagoers at Jubail Mall in the eastern Saudi city of Jubail on Tuesday 25th August 2020.
The cinema features 5 standard screens with a total of 413 seats.
The opening of Jubail Mall follows the launch of the 13 screen cinema at U-Walk (Riyadh) in March 2020, and is the first of three locations by the cinema exhibitor to launch after the re-opening of cinemas in Saudi Arabia, post the COVID-19 lockdown.
Muvi Cinemas also launched two other locations following its opening at Jubail Mall: an eight screen cinema at Al Ahsa Mall in Hofuf on 26th August 2020, which also features an Xperience screen – a large format cinema concept exclusive to Muvi Cinemas, and a nine screen cinema at Haifa Mall in Jeddah on 28th August 2020.
*More information on Al Ahsa Mall and Haifa Mall to follow in the coming weeks.
The design for the three cinema complexes were done by UK’s Chapman Taylor, and is based on a theme of urban downtown, with an aim to create a dynamic, modern and innovative cinema experience.
With a total of 63 screens across 7 locations in 5 cities, Muvi Cinemas is presently expanding its operation in Saudi Arabia, with three more locations expected to open in the month September 2020 – Aziz Mall (Jeddah), Mall of Dhahran (Dhahran) and Nakheel Mall (Riyadh).
For more information about Muvi Cinemas, visit: www.muvicinemas.com
As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates Muvi on its openings at Jubail Mall (Jubail), Al Ahsa Mall (Hofuf) and Haifa Mall (Jeddah), and warmly welcome these three locations to our regional cinema circuit.
Contact us for cinema advertising opportunities in KSA.
Related Articles:
Muvi Cinemas Opens Saudi Arabia’s First Dolby Screen
Muvi Cinemas Opens at U-Walk in Riyadh
Muvi Cinemas Opens Second Location at Al Hamra Mall in Riyadh
Motivate Val Morgan Welcomes Muvi Cinemas to Our Circuit in KSA
Sources: Muvi Cinemas and Chapman Taylor
Muvi Cinemas – Saudi Arabia’s first home-grown cinema brand, has opened the first Dolby Cinema screen in KSA, located at the U-Walk Boulevard, Arabian Centres in Riyadh
Dolby Cinema™ is a premium cinema created by Dolby Laboratories that combines Dolby proprietary technologies such as Dolby Vision™ and Dolby Atmos®, as well as other signature entrance and intrinsic design features, designed to make every visit a completely captivating cinematic event.
Dolby Vision™ brings the story alive with amazing brightness and darker darks to offer a more lifelike sense of depth, rendering colors and detail unlike other movie screens, and Dolby Atmos® transports audiences into the movie with breathtakingly realistic, moving audio that fills the room, while the clarity and precision creates a stunning, textured soundscape that adds layers of depth to each scene.
Films to be screened at the Dolby Cinema in U-Walk include Arabic drama/comedy Shams Al Maarif, English films My Spy and animation Trolls World Tour and Arabic comedy Al Ghasala.
There are a total of 251 Dolby Cinemas globally, with an additional 200 Dolby Cinema screens committed, and more than 300 movie titles being released or announced in Dolby Vision™ and Dolby Atmos®.
Speaking on the opening of the Dolby Cinema at U-Walk, Sultan Alhokair, CEO of Muvi Cinemas, said: “We are very excited to be opening Dolby Cinema and bringing the most powerful image and sound technology to Saudi Arabia. Dolby Cinema will provide a different experience for Saudi cinemagoers and will be the first of three screens to be added to our extensive portfolio of offerings.”
Muvi Cinemas was established in 2019 with headquarters in Riyadh. Last year, Muvi announced an expansion plan to launch 250 new screens across the Kingdom within 24 months to offer unique and exclusive experiences for all guests, and recruit and train more local talent. The cinema chain operates a total of 41 screens across the following locations in KSA: Mall of Arabia (Jeddah), Al Hamra Mall (Riyadh), Nakheel Mall (Dammam) and U-Walk (Riyadh).
Contact us for cinema advertising opportunities across the four locations of Muvi Cinemas in Saudi Arabia.
Sources: Muvi Cinemas, Arab News and BroadcastPro Middle East
