META Cinema Forum brings cinema stakeholders from the Middle East, Africa, Asia, CIS countries and Turkey to address the demand of theatre facilities and shortage of film contents in certain markets while the overall industry shows strong growth in the MEA region.
The next edition of the META Cinema Forum will address the demand-supply mismatch in film contents and theatre facilities across the Middle East and Africa which will be held from October 25 to 26, 2022, at the Atlantis the Palm, Dubai.
Cinema industry stakeholders from Turkey, Asia and CIS countries will join the META Cinema Forum, making it a truly global cinema industry convention that has become one of the must-attend global cinema conventions.
More than 500 industry delegates, experts and participants will discuss and debate the opportunities and challenges faced by the industry stakeholders at the META Cinema Forum. More than 60 suppliers will display the latest products and services that boost the moviegoer experience. The two-day mega cinema industry conference will be followed by a three-day META Film Fest that will screen over 40 shortlisted full feature films, documentaries, and short films along with premieres of highly anticipated releases of 2022 at the VOX Cinemas at the Nakheel Mall.
“META Cinema Forum has become an international platform for the global cinema industry community to build partnerships and bridge the content gap, and to discuss ways to expand cinema chains into emerging markets,” Leila Masinaei, Managing Partner, Great Mind Events Management, said.
META Cinema Forum also complements the development of the creative economy whose contribution could make a significant impact in the Middle Eastern and African countries. It will boost the Dubai Creative Economy Strategy that aims to transform the emirate of Dubai into an international destination for creativity and the capital of the creative economy by 2025.
A recent report, The Future of the Creative Economy, by Deloitte, shows that the creative industry employed nearly 20 million people in nine countries.
“The nature of the creative economy will continue to change and specific businesses and sectors will thrive or decline. New sectors could emerge entirely. However, we can be optimistic that the creative economy as a whole is likely to grow over time,” Deloitte said in its research paper.
The Dubai Creative Economy Strategy aims to double the contribution of the creative industries to the GDP of Dubai from 2.6 per cent in 2020 to 5 per cent by 2025. It also seeks to more than double the number of Dubai-based creative companies from 8,300 in 2020 to 15,000 by 2025, and more than double the number of creators based in the emirate, from 70,000 in 2020 to 140,000 by 2025.
META Cinema Forum is the first and so far, the only cinema industry-focused convention in the Middle East and Africa region that has one of the fastest growing entertainment industries in the world where governments and the private sector are investing heavily in entertainment facilities to diversify economies and reduce dependency on a single economic sector.
The event brings all the stakeholders on a single platform to brainstorm on the growth of the industry and identify opportunities going forward. It will host seminars, awards, premieres of new movies, workshops, and masterclasses, and showcase new products and exclusive slate content presentations.
META Cinema Forum is backed by all the leading industry players. The event is supported by VOX Cinemas as the Strategic Cinema Partner, and the National Film Authority joining as Supporting Partner. Other leading industry partners include Universal Pictures International, Warner Bros. Entertainment, AMC Cinemas, Cinepolis Gulf, Maison SU, Cinemarine, CineBodrum, FilmHouse Cinemas, Golden Scene, Cinema Plus, Dolby, ME Cinemas, Starz Play, Cinepax and Empire Entertainment.
Motivate Val Morgan is a media partner for this year’s META Cinema Forum.
Source: META Cinema Forum
Mobily – Saudi Arabian telecommunications company, recently booked an integrated cinema campaign with Motivate Val Morgan for its 5G connection services in Saudi Arabia.
The on-screen component of the campaign included two 15 sec. commercials booked for a period of 3 weeks: Mobily 5G Family – which screened from 22nd October to 2nd November 2020 and Mobily 5G Prepaid – which screened from 3rd to 11th November 2020.
The commercial was booked at the following Motivate Val Morgan serviced locations in KSA:
VOX Cinemas: Red Sea Mall, West Avenue Mall, Atyaf Mall, Sahara Mall and Riyadh Front
Muvi Cinemas: Nakheel Mall (Riyadh), Nakheel Mall (Dammam), Haifa Mall and Mall of Arabia
AMC Cinemas: KAFD, Panorama Mall and Al Khair
The off-screen component included the distribution of leaflets containing information on Mobily Air Fiber 5G at VOX Cinemas – Sahara Mall over the weekend of 5th – 7th November 2020.
Promoters were hired by the brand to oversee and assist with handing out leaflets to cinemagoers walking out of the auditoriums.
Click here to access the Mobily flyer distributed at VOX Cinemas – Sahara Mall.
An integrated campaign is an effective strategy to implement when promoting or launching a new service offering, for it engages cinema audiences – both within the auditorium and outside in the foyer area of the cinema, and provides higher ad recall.
Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.
Muvi Cinemas launched a new cinema at Nakheel Mall in Riyadh on Wednesday 23rd September 2020. The cinema features 13 screens with a total of 1685 seats, and includes four unique cinema experiences: ScreenX, Dolby Cinema, Onyx and muvi SUITES.
The cinema exhibitor also recently launched an 18-screen cinema at Mall of Dhahran (Dhahran) on 15th October 2020, bringing Muvi’s total screen across KSA to 103 screens. The site also marks the tenth location for Muvi Cinemas in 14 months since debuting their first location, having entered the market in 2019 as KSA’s first homegrown cinema chain.
*More information on Mall of Dhahran to follow in the coming weeks.
As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on the launch of Nakheel Mall in Riyadh and warmly welcomes this new location to our regional cinema circuit.
Contact us for cinema advertising opportunities at this new location.
Source: Muvi Cinemas
Muvi Cinemas opened its door to cinemagoers at yet another location in Jeddah – Aziz Mall, on Tuesday 15th September 2020.
Aziz Mall features 9 screens with a total of 1270 seats, and includes unique cinema experiences such as ScreenX and muvi Xperience.
The cinema exhibitor also launched two other cinemas at Nakheel Mall (Riyadh) and Mall of Dhahran (Dhahran) on 23rd September and 15th October 2020 respectively.
*More information on Nakheel Mall and Mall of Dhahran to follow in the coming weeks.
Muvi Cinemas presently operates 103 screens across 10 locations in 6 cities. Motivate Val Morgan congratulates Muvi on the launch of Aziz Mall and warmly welcomes this new location to our cinema circuit in Saudi Arabia.
Contact us for cinema advertising opportunities.
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Muvi Cinemas Opens at U – Walk in Riyadh
Muvi Cinemas Opens Second Location at Al Hamra Mall in Riyadh
Motivate Val Morgan Welcomes Muvi Cinemas to Our Circuit in KSA
Source: Muvi Cinemas
Muvi Cinemas opened yet another cinema location at Haifa Mall in Jeddah, KSA on Friday 28th August 2020.
The cinema features 9 standard screens with a total of 900 seats and follows the opening of Muvi Cinemas – Jubail Mall (Jubail) on 25th August 2020 and Al Ahsa Mall (Hofuf) on 26th August 2020.
Muvi Cinemas also launched a 9-screen and 13-screen cinema at Aziz Mall (Jeddah) and Nakheel Mall (Riyadh) on 15th September and 23rd September 2020 (respectively).
*More information on Aziz Mall and Nakheel Mall to follow in the coming weeks.
Muvi Cinemas presently operates in 5 cities, across 9 locations, with a total of 85 screens, and plans to expand its footprint in Saudi Arabia, with its next location at Mall of Dhahran (Dhahran).
Motivate Val Morgan congratulates Muvi Cinemas on the launch of Haifa Mall and warmly welcomes this new location to our cinema circuit in KSA.
Contact us for cinema advertising opportunities.
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Muvi Cinemas Opens at Al Ahsa Mall in Saudi Arabia
Muvi Cinemas Opens at Jubail Mall in Saudi Arabia
Muvi Cinemas Opens Saudi Arabia’s First Dolby Screen
Muvi Cinemas Opens at U – Walk in Riyadh
Muvi Cinemas Opens Second Location at Al Hamra Mall in Riyadh
Motivate Val Morgan Welcomes Muvi Cinemas to Our Circuit in KSA
Source: Muvi Cinemas
Muvi Cinemas – Saudi Arabia’s first homegrown cinema brand, opened its doors to cinemagoers at Jubail Mall in the eastern Saudi city of Jubail on Tuesday 25th August 2020.
The cinema features 5 standard screens with a total of 413 seats.
The opening of Jubail Mall follows the launch of the 13 screen cinema at U-Walk (Riyadh) in March 2020, and is the first of three locations by the cinema exhibitor to launch after the re-opening of cinemas in Saudi Arabia, post the COVID-19 lockdown.
Muvi Cinemas also launched two other locations following its opening at Jubail Mall: an eight screen cinema at Al Ahsa Mall in Hofuf on 26th August 2020, which also features an Xperience screen – a large format cinema concept exclusive to Muvi Cinemas, and a nine screen cinema at Haifa Mall in Jeddah on 28th August 2020.
*More information on Al Ahsa Mall and Haifa Mall to follow in the coming weeks.
The design for the three cinema complexes were done by UK’s Chapman Taylor, and is based on a theme of urban downtown, with an aim to create a dynamic, modern and innovative cinema experience.
With a total of 63 screens across 7 locations in 5 cities, Muvi Cinemas is presently expanding its operation in Saudi Arabia, with three more locations expected to open in the month September 2020 – Aziz Mall (Jeddah), Mall of Dhahran (Dhahran) and Nakheel Mall (Riyadh).
For more information about Muvi Cinemas, visit: www.muvicinemas.com
As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates Muvi on its openings at Jubail Mall (Jubail), Al Ahsa Mall (Hofuf) and Haifa Mall (Jeddah), and warmly welcome these three locations to our regional cinema circuit.
Contact us for cinema advertising opportunities in KSA.
Related Articles:
Muvi Cinemas Opens Saudi Arabia’s First Dolby Screen
Muvi Cinemas Opens at U-Walk in Riyadh
Muvi Cinemas Opens Second Location at Al Hamra Mall in Riyadh
Motivate Val Morgan Welcomes Muvi Cinemas to Our Circuit in KSA
Sources: Muvi Cinemas and Chapman Taylor
Muvi Cinemas – Saudi Arabia’s first homegrown cinema brand, opened its doors to cinema audiences at its fourth location at U-Walk in Riyadh on Thursday 5th March 2020.
The cinema features 13 screens with a total of 1398 seats and a range of cinema experiences which include Dolby Cinema™, ScreenX, Samsung Onyx and Suites.
Dolby Cinema™ delivers the total cinema experience. It combines the most powerful image and sound technologies with inspired design to make every visit an unforgettable cinematic event.
ScreenX is a truly immersive cinema experience for those who want to experience blockbusters not just watch them. The world’s first multi projection movie theatre. ScreenX presents unprecedented panorama screen by extending the main screen to each side of walls in the auditorium. Through this panorama screen, the audience will feel as if they are right in the movie. This experience is also available at the cinema exhibitor’s Mall of Arabia location in Jeddah.
Muvi Cinemas is the first cinema in the Middle East to include a Samsung Onyx Cinema LED screen, which accommodates virtually any venue configuration while delivering technical performance and reliability beyond that of traditional projector-based operations.
The extraordinary display installed at Muvi Cinemas – U-Walk transforms the cinema viewing experience with HDR support, offering unparalleled picture quality – true colors and greater vibrancy and accuracy.
Discover the key features of Samsung Onyx in the video below:
Suites is the ultimate luxury cinema experience by Muvi – featuring reclining seats, footrests, extra legroom and USB charging ports. The experience includes an exclusive lounge with an a la carte menu, where cinemagoers can choose from light bites to a full meal. Meals can be eaten in the lounge or inside cinema.
The opening of U-Walk follows the launch of the 7 screen cinema with 659 seats at Nakheel Mall in the city of Dammam which opened in February 2020.
For more information about Muvi Cinemas, visit: www.muvicinemas.com
As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on its opening at U-Walk (Riyadh) and Nakheel Mall (Dammam), and warmly welcomes these two new location to our cinema circuit in KSA. Contact us for cinema advertising opportunities in KSA.
Source: Muvi Cinemas and Samsung
VOX Cinemas opened its newest location at Nakheel Mall on The Palm in Dubai on 28th November 2019.
The cinema is home to 15 state-of-the-art screens with a total of 923 seats, and includes Theatre by Rhodes and Kids cinema experiences.
Nakheel Mall – a Dhs1.2bn project, is the latest addition to the Nakheel portfolio and brings a new level of shopping, dining and entertainment to the emirate of Dubai.
Spread across five levels, Nakheel Mall features more than 300 retail stores, restaurants, entertainment outlets and services – which include MODO department store, Depachika Food Hall, Waitrose supermarket, H&M, Trampo Extreme, Fabyland, Dubai London Clinic and Fitness First.
The mall is also the access point to The View at The Palm – a public observatory perched on the top of Palm Tower which is 230 metres above the island. The View is scheduled to open in 2020.
VOX Cinemas presently operates over 230 screens across 20 locations in UAE.
Motivate Val Morgan congratulates VOX Cinemas on its opening at Nakheel Mall and warmly welcomes this new location to our cinema circuit.
Contact us for more information on cinema advertising opportunities in UAE.
Sources: Gulf Business and VOX Cinemas
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