Abu Dhabi Motors LLC, an authorized dealer of luxury car brands, recently launched an integrated cinema campaign for BMW across select cinema locations in Abu Dhabi, UAE.
On Screen Campaign
Following one of the biggest blockbusters of 2023, Mission Impossible – Dead Reckoning Part One, the 60-second ad showcases BMW’s latest line-up of cars and emphasising the brand’s innovative ‘Forwardism’ concept that seeks to find joy in tomorrow through the fusion of art, technology, and luxury, engineered to delight and excite.
Off Screen Campaign
Dedicated promoters engaged with cinemagoers at strategically positioned kiosks in the foyer area of the cinemas over the weekend of 14th to 16th July 2023. Cinemagoers had the opportunity to scan a QR code, fill out an online form, and receive a coupon offering free popcorn and drinks.
During a screening of Mission Impossible – Dead Reckoning Part One at a selected cinema on Friday, July 14th, 2023, five vouchers were discreetly placed under the seats. These vouchers offered the chance to redeem a BMW goodie bag and participate in a test drive. A promoter engaged with the cinemagoers, encouraging them to check under their seats to see if they were the fortunate winners.
Enhance your brand’s exposure through an integrated cinema campaign, leveraging creative and exciting off-screen promotional opportunities, complemented by an impactful ad on the big screen.
Contact us for similar advertising opportunities across our cinema circuit in the GCC, Egypt and Lebanon.
Mission: Impossible – Dead Reckoning Part One is the latest thrilling installment in the iconic Mission: Impossible franchise, with the daring Tom Cruise leading the charge. Anticipation for the film’s release has been high among both devoted fans and esteemed critics, and it has already proven to be a resounding box office success.
In its opening week, the movie achieved remarkable milestones, grossing an impressive US$80M domestically within its 5-day opening and amassing a staggering total of US$235M worldwide. This success underlines the enduring appeal of renowned franchises like Mission: Impossible in the region, making them prime opportunities for prominent brands to engage in cinema advertising.
Leading automotive manufacturer BMW, ectronics giant Samsung and luxury clothing and accessories brand Carter & White, among others, seized this golden opportunity to captivate cinema audiences alongside this year’s most highly anticipated action-packed cinematic experience.
Here are the cinema campaigns booked to follow or coincide with Mission: Impossible – Dead Reckoning Part One:
Gazebo Restaurant
Country: UAE
Campaign type: Follow the movie
Expo City Dubai
Country: UAE
Campaign type: On screen 13-26 July 2023
Carter & White
Country: UAE
Campaign type: Follow the movie
Jeep Grand Wagoneer
Country: UAE and KSA
Campaign type: On screen 13 July -09 August 2023
BMW
Country: UAE
Campaign type: Follow the movie
On screen campaign and Off Screen campaign – Refer to the article: BMW | Integrated Cinema Campaign | 2023
Ford Middle East
Country: UAE
Campaign type: Follow the movie
Asyad Express – Ship Your Cart
Country: Oman
Campaign type: On screen 13 July -09 August 2023
Etihad Airways
Country: UAE
Campaign type: Follow the movie
American University of Kuwait
Country: Kuwait
Campaign type: On screen 07 July -20 August 2023
Samsung Flip
Country: UAE
Campaign type: Follow the movie
Suzuki Grand Vitara
Country: UAE
Campaign type: Follow the movie
Massadr
Country: KSA
Campaign type: Follow the movie
Think cinema for ‘attention-grabbing’ advertising!
Check out the list of upcoming blockbusters in Q3 2023 and contact us for cinema advertising opportunities across the GCC, Egypt and Lebanon.
Ülker – Turkish multinational food products maker, recently booked an integrated cinema campaign with Motivate Val Morgan – through Arab Reach Media Services, for the launch of O’lala Sufle in Saudi Arabia.
The on-screen component included a 13 sec. ad which screened for a period of 4 weeks (3rd October to 30th October, 2019) at Muvi Cinemas – Mall of Arabia and VOX Cinemas – The Roof.
The off-screen campaign included a sampling activity at both Muvi Cinemas – Mall of Arabia and VOX Cinemas – The Roof over the weekend 24th to 26th October 2019.
Promoters were hired by the brand to oversee the 3-day sampling activity at the cinemas and to assist with the distribution of Ülker O’lala Sufle cakes to cinemagoers walking out of the respective auditoriums at which the brand’s ad was screening.
A sampling activation is a great way to engage cinemagoers – especially when launching a new product into the market.
Got a product launch in mind for your brand? Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.
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AMA International University in Bahrain – a branch of the Philippine-based AMA Computer University, recently booked an integrated cinema campaign with Motivate Val Morgan – through Albayan Media Group, at VOX Cinemas City Centre Bahrain.
On Screen Campaign:
A 15 sec. on screen ad was booked to screen for a period of 4 weeks – from 18th July to 21st August 2019, on Screens 1 and VIP 1.
Off Screen Campaign:
The off screen campaign included two components: an ad on the Giant Screen in the Foyer Area of the cinema from 18th July to 17th October 2019 and a Display set up near Screen 9 in the Concourse Area of the cinema from 11th August to 13th August 2019.
Amplify exposure for your brand by capitalizing on imaginative and exciting promotional ideas to complement on-screen campaigns.
Contact a member of our sales team for similar advertising opportunities in Bahrain and across our circuit in the Middle East.
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