The latest ads on the BIG Screen across UAE and KSA in the month of December 2020
2020 will be drawing to a close in a few days, and in a year that has been extremely challenging for the cinema industry and its affiliated businesses such as cinema advertising, Motivate Val Morgan is grateful to our advertisers who not only still believe in the power of cinema, but has shown their undoubted support towards the medium in a year which we can all agree was full of twists and turns, and are happy to bid farewell to.
December ushered in the festive spirit in the lead up to Christmas, and we also witnessed the release of one of the most anticipated blockbusters of the year in the Middle East – Wonder Woman 1984. Advertising alongside the release of DC’s ravishing superhero on the BIG Screen and during the weekend of Christmas were the following brands:
Jahez
Campaign Start Date: December 17, 2020
Campaign End Date: January 6, 2021
Cinema Locations: Across all screens of VOX, AMC and Muvi cinema locations in KSA
Atlantis
Follow A Movie: Wonder Women 1984
Campaign Start Date: December 17, 2020
Cinema Location: VOX Cinemas – Mall of the Emirates
Al Hokail Medical Group
Campaign Start Date: December 24, 2020
Campaign End Date: March 6, 2021
Cinema Location: Muvi Cinemas – Mall of Dhahran
Week 1,4,7 & 10
Week 2,5 & 8
Week 3,6 & 9
Mobily
Start Date: December 24, 2020
End Date: January 13, 2021
AMC Locations: KAFD, Panorama Mall
Muvi Locations: Mall of Arabia, Al Hamra Mall, Haifa Mall, Nakheel Mall (Dammam)
VOX Locations: Atyaf Mall, Kingdom Centre, Riyadh Front
USA Pears
Start Date: December 24, 2020
End Date: December 30, 2020
VOX Location: Drive-in Cinema at Mall of the Emirates and Yas Mall
Reel Locations: The Dubai Mall, Dubai Marina Mall and The Springs Souk
Etisalat
(Change of material – part of an annual campaign)
The cinema campaign was a 60 sec. edit of the above video
Cinema Locations: Multiple VOX, Reel, Oscar, Cine Royal and Cinemacity locations
A 60 sec. edit of the above video played in cinema
Yamaha
(Change of material – part of an existing campaign which started on November 26, 2020)
Cinema Location: Reel Cinemas – The Dubai Mall
As we move in to the New Year – a year with a number of blockbusters scheduled to release, we remain hopeful and look forward to welcoming more brand ads on the BIG Screen.
Contact a member of our sales team for cinema advertising opportunities in 2021.
Get ready to experience Wonder! Patty Jenkin’s Wonder Woman 1984 – featuring Gal Gadot, Chris Pine, Kristen Wiig and Pedro Pascal, releases in cinema across the Middle East on 17 December 2020.
Wonder Woman’s battle has got BIGGER and more complicated – facing not one but two new foes: Max Lord and The Cheetah!
Will she emerge VICTORIOUS? Witness the outcome, ONLY on the BIG SCREEN in the Middle East!
Advertisers…. here’s a BIG Screen Event not miss out on! Share the screen with WONDER WOMAN …. in the lead up to Christmas!
Here are 3 reasons why you should not miss out on advertising alongside this MEGA Blockbuster:
First Reactions – Critics and Fabs
#WW1984 tells us that our world deserves the kindness and empathy of a superhero like Wonder Woman, and in 2020, that feels like the most radical and necessary message of all.
Wonder Woman is the superhero we need AND the one we deserve. Pass it on.
— Kayti Burt (@kaytiburt) December 5, 2020
Gadot perfectly captures the essence of Wonder Woman once again! @PedroPascal1 and #KristenWiig are brilliantly cast. And yes, #ChrisPine ‘s unusual and inspired return is a huge bonus, both with humor and heart! pic.twitter.com/3ydqIW78No
— JoBlo.com (@joblocom) December 5, 2020
I had the chance watch #WonderWoman1984 early!
I loved the first film and I can confidently say the sequel take everything to another level! Pedro Pascal and Kristen Wiig absolutely kill it as Maxwell Lord and Cheetah.
Let Patty Jenkins take charge of the entire DCEU! pic.twitter.com/UpPbCNOsxH
— Dorian Parks (@DorianParksnRec) December 5, 2020
I’ve seen #WonderWoman1984!@PattyJenks literally made an 80s movie in every way, making it so unique for today. It feels both bigger than the first WW while simultaneously more contained.
Lots of Diana Prince and some epic Wonder Woman moments as @GalGadot literally soars! pic.twitter.com/QluelKwYly
— BD (@BrandonDavisBD) December 5, 2020
I’m so happy to report that #WW84 is an absolute blast from start to finish. An exceptional compliment to the first film, it’s stuffed w/ heart, hope, love, action, romance & humor. @PattyJenks, @GalGadot & team delivered one of DC’s best sequels. I was in tears when it ended. pic.twitter.com/ivPkBFmehd
— Erik Davis (@ErikDavis) December 5, 2020
Huge news: Wonder Woman 1984 is fantastic! The story is excellent & has a great, timely message; it packs in a ton of surprises; and amazing work is done with both Cheetah & Max Lord (Wiig & Pascal are both stellar). Get hyped, because it’s the real deal. #WonderWoman1984 #WW1984 pic.twitter.com/9UQLyxn3gx
— Eric Eisenberg (@eeisenberg) December 5, 2020
I got to watch Wonder Woman 1984 yesterday and… honestly it’s just what I needed. What we all need. It’s uplifting, hopeful, and so utterly Wonder Woman. Just a beautiful film with themes that hit you right in the heart. #WW84
— Amy Ratcliffe (@amy_geek) December 5, 2020
Messages from Gal Gadot
View this post on Instagram
View this post on Instagram
Promo Videos
Go behind the frame of #WW84 with IMAX, and director, Patty Jenkins.
Let’s share in the Wonder … this December.
It’s not too late to share the screen with WONDER WOMAN and be seen by her large fan base …. in the lead up to Christmas!
Contact a member of our sales team for more information on advertising alongside this MEGA Blockbuster.
Sources: Instagram, Twitter and YouTube
Here’s a round-up of the ‘must-watch 2020 Christmas commercials’
2020 has been quite a year! The year of the global pandemic has changed us, turning our worlds upside-down in so many ways. But thankfully, a few things have remained a constant in life, one of which is the battle between brands to be crowned the ‘most popular Christmas commercials of the year’.
Christmas is a time for good cheer and festivity, time with loved ones, lots of delicious food and of course, show-stopping festive advertisements. As we creep closer to the first week of Advent, most big brands have already delivered their 2020 Christmas campaigns. This year however, due to the COVID-19 pandemic, you’ll notice a distinct change in tone. While festive ads were once full of glitz and glamour with budgets on the higher side and offerings getting more elaborate as the years went by, this year’s Christmas commercials are distinctly more pared-back, in keeping with the public mood after a year of much hardship.
From John Lewis and Amazon, to Marks & Spencer, McDonald’s, Coca-Cola and Tesco, here’s a round-up of the ‘must-see Christmas commercials’ that have been revealed so far:
Amazon – The Show Must Go On
Disney UK – From Our Family To Yours
Tesco – No Naughty List
McDonald’s – Inner Child
Argos – An Evening with AbracaDaisy & The Incredible Lucy
Aldi UK – Kevin the Carrot
Coca-Cola
Asda – That’s an Asda Price Christmas
LEGO
Waitrose & John Lewis – Give A Little Love
Boots UK
Sainsbury’s – Gravy Song
Burberry
Dobbies – Festive Thrills
Lidl GB – Big on a Christmas you can Believe in
Marks & Spencer
Walkers Crisps – A Sausage CaRoll
TK Maxx – The Lil’ Goat
Chester BID – Give the Gift this Christmas
Deliveroo – Christmas in On
Matalan – It’s a Matalan Christmas!
O2 – Unwrap the Magic of Christmas
Woodies
Three – Everyone’s a Kid at Christmas
Papa Johns Pizza GB – Giving More This Christmas
Notonthehighstreet – The Magic of Small Things
JD Sports – #JDWonderland
Advertisers…. Don’t miss out on the chance to display your festive ads on the BIG Screen this holiday season, especially alongside the MEGA Blockbuster release – Wonder Woman 1984 on 17th December 2020.
Contact us for more information on festive cinema advertising
Sources: Good Housekeeping, Creative Boom, The Drum and YouTube
Mubadala launches a cinema campaign to celebrate UAE National Day
United Arab Emirates will celebrate 49 glorious years as a nation on 2nd December 2020. UAE National Day is one of the most celebrated days in the country as it marks the anniversary of the federal unification of the seven emirates (Abu Dhabi, Dubai, Sharjah, Ajman, Umm al Quwain and Fujairah).
In celebration and honour of the nation’s leadership, history, values and progress, Mubadala booked a 60 sec. on-screen ad campaign through Motivate Val Morgan to screen across multiple locations in the UAE from 24th November – 14th December 2020.
Dubai:
VOX Cinemas – Mall of the Emirates
Reel Cinemas – The Dubai Mall
Abu Dhabi:
VOX Cinemas – The Galleria Al Maryah Island, Marina Mall and Yas Mall
Sharjah:
VOX Cinemas – City Centre Sharjah
Cinemacity – Zero 6 Mall
Ras Al Khaimah:
VOX Cinemas – Al Hamra Mall
Interested in launching a campaign to celebrate a special day? With Christmas fast approaching, and the confirmed release of Wonder Woman 1984 set for 17 December 2020, contact a member of our sales team for more information on displaying your brand commercial on the BIG Screen.
With roughly 80 days to go for Christmas, we at Motivate Val Morgan look ahead to what’s in store on the BIG screen in the month of December, and why brands should plan to include cinema in their festive media campaigns.
From mystery thriller Death on the Nile – based on the 1973 novel by Agatha Christie and Wonder Woman 1984 – the ninth installment in the DC Extended Universe, December 2020 holds festive treats for both cinemagoers and advertisers.
It has been a difficult year for a majority of industries with the outbreak of the COVID-19 pandemic and its on-going coverage dominating the news.
For cinema, Q2 2020 started off with its closure, followed by a staggered reopening between June and September – with cinemas operating at 30-50% capacity, accompanied by the lack of new content. Then came the release of two highly anticipated blockbusters – Tenet and Mulan, closely following each other, that did rather well on the BIG screen in both UAE and Saudi Arabia:
Following this high note was the official announcement of Death on the Nile, Wonder Woman 1984, No Time to Die and Black Widow pushing its release dates to December 2020, April 2021 and May 2021 (respectively).
The good news for now is that Bollywood blockbuster Laxmmi Bomb – featuring Akshay Kumar, which premiers on 9 November 2020 on Disney Plus Hotstar, will also release across cinemas in Australia, New Zealand and UAE simultaneously, on 9 November 2020. Laxmmi Bomb is anticipated to give cinema another upward push at box office in the UAE.
Laxmmi Bomb Motion Poster Trailer:
For now, December has a treat in store for everyone – cinemagoers and advertisers, with a range of highly anticipated a-list and b-list blockbusters, expected to release on the BIG screen.
The month kicks off with a brand new action comedy adventure featuring Ryan Reynolds – Free Guy, a story about a bank teller who discovers that he’s actually an NPC inside a brutal open world video game, scheduled to release 10 December 2020.
Free Guy Trailer:
Next up is Death on the Nile by 20th Century Studios, scheduled to release on 17th December 2020 . The mystery thriller directed by Kenneth Branagh is based on the 1937 novel of the same name by Agatha Christie, and a follow-up to 2017’s Murder on the Orient Express, featuring a star studded cast which includes Gal Gadot, Kenneth Branagh, Tome Bateman, Russell Brand and Letitia Wright.
Death on the Nile Trailer:
Just in time for Christmas will be the release of the much anticipated DC blockbuster Wonder Woman 1984 by Warner Bros. – featuring Gal Gadot, Chris Pine and Kristen Wiig. The film was originally announced for release on 13 December 2019, before being moved up to 1 November 2019, then to 5 June 5 2020, followed by 2 October 2020, and now 24 December 2020. Fingers crossed we won’t have to wait any longer than December 2020.
Wonder Woman 1984 Trailer:
Please Note: release dates for the movies listed above are subject to change.
December being the month of festivity, is something we’re sure most are looking forward to. There’s no denying that come December, the pandemic might still be headlining the news. However, cinema has always been known for providing audiences with a space for escapism – a place to immerse themselves in a story, for a couple of hours, watching feel-good content. Given the hardships we have experienced this year, in some way or another, December holds optimism among cinemagoers, given the powerful movie line-up, and presents opportunities for advertisers to target audiences who are keen to flex their spending power during the festive month leading up to the new year.
Stay tuned for the latest updates on movies releasing on the BIG screen over the next couple of months. We’ve also recently launched an attractive ‘guaranteed views’ package. Contact us if interested in starting a discussion on cinema advertising opportunities alongside any of the above mentioned blockbusters in the month of December 2020.
Sources: Box office Mojo, NDTV, IMDb and YouTube
The cinema industry like most industries, has been massively impacted by the COVID-19 pandemic. However, with 48 per cent of the world’s cinema screens re-opened, the industry is presently looking to rebuild itself with the release of some MEGA blockbusters in Q3 and Q4 2020.
After several months of the lack of major movie releases in cinemas, we’ve got some exciting news: VOX Cinemas has announced the release dates of some hugely-anticipated new movies, coming to a big screen near you in the coming weeks.
In a break from tradition, Christopher Nolan’s sci-fi/thriller – Tenet, will hit screens in the Middle East on 27th August, ahead of the US. Based on movie ticket pre-bookings in the UAE, all shows for Tenet are booking out fast – that’s how eager audiences are for new blockbuster content!
September will feature Mulan – live-action adaptation of Disney’s classic animated film of the same name, releasing 4th September, and The King’s Man – the third instalment in Matthew Vaughan’s popular period spy franchise, releasing 17th September.
For October, there’s Wonder Woman 1984 – the DC sequel which continues the story of the Amazon warrior princess Diana, releasing 1st October, as well as Death on the Nile – a new adaptation of the Agatha Christie novel, releasing 22nd October.
Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure and Entertainment, Cameron Mitchell said: “After several months of speculation and delays, I’m excited to announce that blockbusters are back at VOX Cinemas and unveil our impressive slate of must-see movies.”
Mitchell added: “There is a real pent-up demand for new releases and, with major tentpoles such as Tenet about to hit our theatres, we’re expecting a significant increase in box office sales.”
Advertisers, here’s your chance to advertise your brand alongside these MEGA Blockbusters. Click here to access our special offer for TENET, and contact us for more information on cinema advertising opportunities alongside the upcoming blockbusters.
Sources: Gulf Business, Gulf News, What’s On and VOX Cinemas
Attention movie-lovers! Cinemas may still remain closed in response to COVID-19, but that doesn’t mean you shouldn’t stay up-to-date with what’s happening in the world of movies!
Here are some of the big announcements made in May 2020:
Image Credits – Omaze
While the word eagerly awaits the release of Wonder Woman 1984, and even though there is no official on the big screen, Patty Jenkins has story ideas for Wonder Woman 3 and the planned Amazonian spin-off.
But of course, Wonder Woman 1984 needs to release first.
“I’m not going to nail down a fresh thought about it until [Wonder Woman 1984] comes out, because I kind of want to give myself a palette cleanser, and be fresh of mind. But yeah, there’s an arc that I have in mind for the first movie, and then the second movie, and then the Amazon movie, and then the third movie,” said Patty Jenkins.
Read more on this at ScreenRant and CinemaBlend
Image Credits – Warner Bros./Instagram
Warner Bros. has unveiled a new image from the Dune adaptation from director Denis Villeneuve – due to hit cinemas in December this year, which also features the sandy landscape of Abu Dhabi in the background.
Scenes for this highly anticipated sci-fi movie were filmed in Jordan and the UAE, as well as Budapest.
Read more on this at The National and Empire
Image Credits – ScreenRant
One small step for Tom Cruise, one giant leap for moviemaking?
Cruise is partnering with NASA to shoot a movie, at least in part, aboard the Intl. Space Station – the first narrative feature to be shot in space.
It’s unclear how Cruise will pull off this feat, but one thing’s for sure, knowing him, even at 57 he’ll probably insist on doing his own stunts (remember the freefall at 200 mph in 2018’s Mission: Impossible — Fallout?)
Read more on this at Variety an ScreenRant
Image Credits – Warner Bros.
Yes, it’s highly unlikely that anyone will ever win an Oscar for playing the caped crusader – Batman, but this does not mean that the pressure is off when portraying the character.
Robert Pattinson – the new Caped Crusader, says he has found a ‘gap’ to make Batman his own – in contrast to the likes of Val Kilmer’s cheeseball effort.
“I kind of like the fact that not only are there very, very, very well-done versions of the character which seem pretty definitive, but I was thinking that there are multiple definitive playings of the character,” said Pattinson.
You’ve seen this sort of lighter version, you’ve seen a kind of jaded version, a kind of more animalistic version. And the puzzle of it becomes quite satisfying, to think: Where’s my opening? And also, do I have anything inside me which would work if I could do it? And then also, it’s a legacy part, right? I like that,” he added.
Read more on this at: The Guardian
Image Credits – ScreenRant
You know who’s great at spicing things up and adding much-needed levity to franchises that have become somewhat bogged down in their own mythology? Taika Waititi!
Disney has announced that Taika Waititi will direct and co-write a new Star Wars movie for theatrical release.
Rumors of a Waititi-helmed Star Wars movie first surfaced in January, though it’s unclear if this movie is the one that Marvel Studios president Kevin Feige is reportedly developing.
Read more on this at The Verge and Wired
Image Credit – Paramount
Paramount Pictures has dated a new, untitled live-action Transformers film to be released in theaters on June 24, 2022.
As Paramount and Hasbro press forward to revamp the franchise, two new Transformers projects are being developed simultaneously, with Joby Harold (Army of the Dead) and James Vanderbilt (Zodiac) each penning a script. Plot details are being kept under wraps and no directors are currently attached to either.
Also, An untitled animated prequel to the Transformers franchise is in the works at Paramount Pictures and Hasbro’s eOne with Toy Story 4 director Josh Cooley.
Read more on this at TheWrap and Variety
A feature on cinema post-pandemic by Jim Amos, as published on Celluloid Junkie.
It hasn’t been a pleasant two months for the movie industry, as moviegoing has been completely upended, along with the rest of the entertainment sector, by the coronavirus. With rare exception: Tenet, Mulan, Wonder Woman 1984, to name a few, most summer tentpoles have shifted to later in 2020 or early 2021 and there is lingering doubt in what numbers moviegoers will return to cinemas when we start to get the “all clear” sign by governments from around the world.
But here’s the good news. We are starting to see faint signs of hope on the horizon. The fact that studios are keeping their July and August releases on the schedule shows that they believe that moviegoing should be in a relatively fortuitous place by mid-late summer. Many ‘pundits’ who follow the film business are highly skeptical that films such as Tenet or Mulan will make their summer release dates but when you think about it there’s actually good reason for that glimmer of hope.
First, we have a population that has been sequestered in their homes and, gulp, hanging out with their families, for weeks now and are undoubtedly dying to get out to do something. Anything. People may not be ready to congregate with 80,000 of their closest friends at college football games or at stadium rock concerts but they may be more willing to head to movie theaters with 80-100 other people, especially if in-cinema social distancing measures remain in place or there is the available option to attend matinee shows which theoretically should have fewer patrons in attendance.
There is also the issue of ticket prices. Fans of concerts and live theater are undoubtedly going to be leery of dropping $100-200 for an upcoming show if there’s a chance that the virus returns in the fall or winter, as some predict, and events are once again canceled or postponed. It’s one thing to spend $10 for a movie ticket. It’s quite another to plunk down a rent payment for tickets to a concert that may not happen and if today’s cancelation clarification from Ticketmaster is any indication, concertgoers shouldn’t be looking to the ticketing giant for any kind of financial consideration.
‘Meet me at the multiplex.’ “WW84” – “Wonder Woman 1984” (Image Credits – WB)
The other thing to keep in mind is that a large percentage of people who buy tickets to shows and sporting events end up buying them ticket resale outlets at greatly inflated prices. Good luck getting your money back on those.
So yes, the movie industry as a whole, and the cinema industry specifically, are in very difficult straits. Some cinemas – large and small, are debating whether they’ll have the available cash to reopen. Those who do, however, might very well find themselves on the front line as the population starts to “toe dip” into the world of OOHE, or out of home entertainment. And studios are in a unique position where they can pivot quickly and actually move their release schedules forward if patrons start returning to cinemas in greater numbers than expected. Sporting events, concerts, live shows and the like don’t have that flexibility.
In addition, the move of tentpoles back to later in the year should provide independent studios such as Lionsgate, Focus, STX, and others the opportunity to grab summer playtime — albeit somewhat muted playtime — that they might not have enjoyed previously if the rest of the industry takes more of a wait-and-see approach.
Yes, there is a chance that moviegoers return slowly to cinemas but content consumers who are tired of streaming, terrestrial TV and their relatives could be salivating for any new content and their best bet would be a return to movie theaters. That doesn’t just apply to feature films but also to event cinema productions which may provide fans the opportunity to see concerts, filmed performances or events such as The Met opera, which they have been shut out of while they shelter in place, and at a fraction of the price. For fans of the band, Coldplay on screen is better than no Coldplay at all.
Not streaming to a device near you. “Tenet” – Only in Cinemas. (Image Credits – WB)
As well, this might also be the perfect time for studios and cinemas to come together on variable pricing plans. Luring moviegoers back to theaters with two-for-one deals or different levels of pricing for different films could be a welcome tonic for movie fans who might still be hesitant to return to cinemas or have been hard hit financially by COVID-19 yet still need a “night out” that won’t break the bank. Try getting that by buying a ticket to an Ed Sheeran concert or an Arsenal match.
The cinema industry hasn’t been a pretty sight these past several weeks and though we’ve seen articles galore about the plight of cinema chains we seem to have lost sight of the impact that coronavirus has had on individual movie theater workers, those employees who give up their Friday and Saturday nights, all for a poverty-level USD $15 an hour (if they’re lucky). Even if there’s precious little to play, cinemas will want to get their theaters open as quickly as it is safe to do so for several reasons, not the least of which is to rehire their workers in some form or fashion.
The good news is there is a light at the end of the tunnel and the movie industry is in a unique position to hold the lantern. There are still difficult times ahead but at least there is a path of opportunity that most other entertainment sectors simply don’t have.
See you at the movies. Hopefully soon.
Source – Celluloid Junkie (When We Return To “Normal,” the First Stop May Be The Movie Theatre)
Wonder Woman 1984 to release on August 14, 2020 (worldwide)
The coronavirus crisis has hit the entertainment industry hard, with many film and TV projects forced to make some drastic decisions in recent weeks.
If you’re anything like us, having witnessed Diana Prince’s epic sprint through the bleak and hellish emptiness of no man’s land, you are even more desperate for more from the DC’s iconic goddess. But, it seems like all of us will have to wait a little longer to see Wonder Woman in action again!
Wonder Woman 1984 was initially set to release in early June, but has now been postponed until August 2020, and despite the rumours you might have heard, both Warner Bros. and director Patty Jenkins assures fans the now-delayed DC film will be released in cinema and not via VOD/streaming platforms.
In a tweet posted following news of the film’s delay, Jenkins declared, “We made Wonder Woman 1984 for the big screen and I believe in the power of cinema.” She then reiterated that Wonder Woman 1984’s new release date is August 14, and that she prays for “better times for all by then.”
Most delayed movies currently plan to arrive in cinema at some point, though Universal decided to forgo its theatrical run of Emma, The Invisible Man, The Hunt and Trolls World Tour – releasing then directly on VOD. Some fans have called for other films to do the same as Universal in order for them to have access to more entertainment while in lockdown and quarantine at home, but no other movies have taken that route.
Jenkins also stressed that many cinemas are struggling to cope with their shutdowns, something that has been echoed by other directors. Christopher Nolan and Edgar Wright are among those who have encouraged support for cinemas during this time, either by buying memberships or through governmental assistance. In recent days, directors have championed the theatrical experience as more and more people rely on streaming services to keep them occupied.
Sources: Screenrant, World of Reel, Twitter and Techradar
4DX had its best year yet at Global Box Office in 2019, with CJ 4DPLEX – the company behind multi-sensory 4DX cinema technology, announcing it had a record-breaking year, grossing more than £246 million ($320 million) for 4DX worldwide.
Marking a 12% increase from 2018’s record of $286 million, it was the best year yet for the groundbreaking format. The uptick is partly credited to booming revenues in the U.S., where 4DX Box Office increased by 73% from 2018, while European markets grew by 17% from the previous year.
The announcement was further proof that a rising tide lifts all boats, after the global box office hit a record high in 2019, surpassing $42.5 billion. Overseas revenues also soared to new heights, topping $30 billion for the first time.
The trend toward premium and immersive cinema formats is helping to fuel this growth.
4DX provides cinema audiences a variety of special effects in cinemas, such as vibrating chairs, blowing winds, fog, and splashing water, through the use of specially designed in-theater technology.
Listed below are the 7 highest movies that smashed 4DX Box Office Records in 2019:
Avengers: Endgame – $34.4M
Aladdin – $25.9M
The Lion King – $23.2M
Frozen 2 – $18.8M
Fast & Furious Presents: Hobbs & Shaw – $16.9M
Captain Marvel – $14.0M
Spider-Man: Far From Home – $13.2M
The top 4DX markets – Japan, China, Korea, France, U.S, Mexico and United Kingdom – together account for more than 66% of the format’s total global box office takings in 2019. These markets broke records in attendance and global box office, surpassing the top seven record of 2018. Most of all, U.S. became the biggest grosser among seven countries as 4DX box office grew more than 73% in comparison to 2018.
The multi-sensory format and Cinema Advertising
4DX engages audiences to be part of the adventure whilst experiencing the entirety of virtual reality, and also offers advertisers an exciting format of cinema advertising – guaranteed to create greater brand impact.
Here’s an article with example 4D cinema campaigns booked through MVM:
Achieve Greater Brand Impact with 4D Cinema Advertising
Break through the confines of advertising and explore the possibility of aligning your brand with a movies scheduled to release in 4DX format across the Middle East.
Mulan
No Time to Die
Black Widow
F9
Wonder Woman 1984
Top Gun: Maverick
Ghostbusters: Afterlife
Jungle Cruise
The King’s Man
Contact us for 4D cinema advertising opportunities across the Middle East.
Sources: Digital Cinema Report and PR News Wire
