Thought-leaders, authors and coaches join a roster of creative leaders to deliver an impactful learning experience at LIONS Live in March 2021
LIONS has published the agenda for its March edition of LIONS Live. Designed as a toolkit for the creators of tomorrow, the interactive digital experience has been created to drive measurable gains in both personal and professional development.
About LIONS Live, Charlotte Williams, VP Content, LIONS, said, “When we launched LIONS Live last June, it was always with the intention that its format and purpose would evolve. This edition – ‘The New Creators Toolkit’ – is about providing a purposeful learning resource to our community and supporting those in pursuit of creative excellence. The programme will equip individuals with a host of skills by delivering insider training, expert guides and resources, all designed to propel development.”
Offering advice for the year, creative legends – including Madonna Badger, God-is Rivera, Tiffany R. Warren and Jim Stengel – will share their vision for the future as they reflect on the past. While in the popular ‘What I’ve Learnt’ series Jeff Goodby and Rich Silverstein will speak separately about their individual journeys to becoming one of the greatest creative duos.
As part of the programme, leading practitioners and innovators will teach future-proof skills. Experts include: London Business School’s Greg Orme, author of the 2020 Business Book of the Year – The Human Edge – on how to grow the human superpower of curiosity; Alison Chadwick, a host of Made Not Born podcast and a leadership coach with thirty years’ experience working with world-class creative companies on how you can transform yourself into a leader for tomorrow; and Todd Henry, author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, and The Motivation Code) and host of The Accidental Creative podcast on new ways to unleash your best work.
Uncovering trends and insights from 65+ years’ worth of awards data, three unique LIONS Intelligence Guides will be released – Navigating Market Disruption, Emotional Storytelling and Unconventional Creativity – to accelerate personal creative development and raise benchmarks.
LIONS Live will conclude with the release of a unique LIONS insight report unveiling the big creative topics for 2021 and launching the key themes that will set the framework for discussion, debate and insight at Cannes Lions and beyond. The report is the result of LIONS’ biggest research study to date, with 1,500 members of the global creative community taking part.
The agenda for LIONS Live: The New Creator’s Toolkit is now available online. Over 80,000 people have registered to be a part of the LIONS Live community and anybody wishing to join them can do so here. All content is streamed live through official streaming partner YouTube and is available on-demand, for free, to all registered users.
LIONS Live will take place from 1-5 March 2021.
Source: Cannes Lions (Press Release)
‘Tis the season for love and romance… check out our comprehensive list of movies to watch in the lead up to Valentine’s Day!
As the season of love approaches, it’s time to start planning for Valentine’s Day. Will you be making reservations at a fancy restaurant to celebrate with your significant other? Or are you more inclined towards buying your Valentine a box of mouth-watering chocolates or the freshest bouquet of roses in town? Or maybe you are one to go all out and do all of the above? But one thing is for sure…. Valentine’s Day 2021 will not be the same as every other you’ve previously celebrated.
Due to the on-going COVID-19 pandemic, and in an effort to help curb the spread, it’s safe to presume that a majority will be planning a more low profile Valentine’s Day with their loved one this year. So we’ve got a brilliant idea for you to consider… why not binge watch romantic movies with your significant other in the lead up to the day Cupid is at his busiest? There’s an array of movies to choose from the list we’ve compiled below… take your pick, or watch them all!
Romantic Comedies:
Love with a side of well-timed jokes! Whether the story line revolves around two lifelong friends finally confessing their love to each other, or two strangers who fall in love at first sight, everyone loves a good rom-com!
The Proposal
Isn’t It Romantic
Mamma Mia!
Accidental Love
Love Actually
Love, Guaranteed
The Five Year Engagement
Period Romances:
Into historical and costume romance movies? Wooing a girl in the olden days was nothing short of going to battle, as the women most often called the shots! Watch any of the movies listed below and you’ll agree!
Pride and Prejudice
Anna Kerenina
Becoming Jane
Les Misérables
Chick Flicks:
Valentine’s Day does not have to be about spending it with a romantic partner, it can be well celebrated with your best friend, too! Grab a tub of fresh popcorn and set up a movie night with BFF or BFFs – the more the merrier!
Pretty Woman
Pitch Perfect
Bride Wars
Two Weeks Notice
You’ve Got Mail
27 Dresses
50 First Dates
Action Romance:
Do you consider romantic comedies to be a tad ‘over the top’? If so, we recommend a refreshing combination of love and action that will keep you at the edge of your seat, while leaving you love-struck.
Game Night
This Means War
Baby Driver
Speed
Mr. & Mrs. Smith
The Bounty Hunter
Paranormal Romance:
Movies featuring immortals falling in love with mortals and protecting them from harm appeal to not just teenagers and adolescents, but also to many adults – we all like to believe in the concept of a mythical world!
The Twilight Saga
Dead Again
I am Number Four
Beautiful Creatures
Beastly
The Mortal Instruments: City of Bones
Romantic Thrillers:
For those with a sense of curiosity, romantic thrillers are a must watch! Movies that keep you in suspense till the end, with a hint of romance brewing between the main characters. This sub genre will bring about a rollercoaster of emotions that will keep you hooked till the very end!
Passenger
The Invisible Guardian
Focus
Widows
With an array of sub-genres and movies to choose from, sit back and unwind with your loved one this Valentine’s Day. Team Motivate Val Morgan wishes you a mushy and romance filled Valentine’s Day!
Sources: Medium, Premium Beat, YouTube, Wikipedia and Rotten Tomatoes
Having experienced huge losses due to the COVID-19 induced lockdown in 2020, the Indian cinema industry is relatively back on track, with 2021 looking hopeful for Indian movie fans across the world. Here’s a comprehensive list of Indian language blockbusters, confirmed to release in cinema, that will set the BIG screen ablaze this year!
Among most things we didn’t get to do in 2020, was the joy of visiting a cinema to enjoy the experience of watching a blockbuster on the BIG screen. While the cinematic release for numerous Hollywood blockbusters remain delayed in 2021, the Indian cinema industry is relatively back on track, offering cinemagoers an extensive line-up of blockbusters across an array of genres.
Here’s a comprehensive list of all the Indian movies, confirmed to release in cinema, and worth experiencing on the BIG screen:
‘83
Directed by Kabir Khan and starring the real-life pair, Ranveer Singh and Deepika Padukone lead roles, ’83 is a movie based on India’s historic first World Cup win in 1983. The movie is a combination of two things Indians love the most – Bollywood and Cricket!
Laal Singh Chaddha
Starring Aamir Khan in the lead and directed by Advait Chandan, Laal Singh Chaddha is an official adaptation of Tom Hanks’ Forrest Gump. The movie will be Aamir Khan’s return to the big screen after a three year hiatus, post Thugs of Hindostan.
Radhe
The actor-director duo, Salman Khan and Prabhu Deva, are set to return to the big screen this year with Radhe – a movie inspired by the South Korean hit The Outlaws. The Bollywood action-drama is set to release later this year.
Shabaash Mithu
Based on the Indian Women’s Cricket team captain, Mithali Raj, the biopic stars is directed by Rahul Dholakia and stars Taapsee Pannu in the lead role. The movie is said to highlight the achievements and struggles of the skipper and her journey to realize her childhood dream.
Sooryavanshi
An addition to director Rohit Shetty’s own Cop Universe, this installment features Ranveer Singh, Katrina Kaif and Ajay Devgn. The action packed movie is based on the anti-terrorist squad lead by DCP Veer Sooryavanshi who joins forces with the Mumbai Police, headed by Inspector Sangram Bhalerao and DCP Bajirao Singham, to stop a terrorist group planning an attack on Mumbai.
K.G.F: Chapter 2
In the follow-up to the 2018 blockbuster directed by Prashanth Neel, South Indian star Yash resumes his role as Rocky, while Bollywood star Sunjay Dutt makes his Kannada acting debut as Rocky’s nemesis. Raveena Tandon will also feature in the movie as a political leader named Ramika Sen. This blockbuster is also set to release in Tamil, Telugu, Malayalam and Hindi.
RRR
Directed by S. S Rajamouli, the movie stars Jr. NTR, Ram Charan and Alia Bhatt in lead roles. The action-drama is a fictitious story about two legendary revolutionaries and their journey away from home before they started fighting for their country in 1920’s.
Radhe Shyam
The upcoming romantic-drama stars Prabhas and Pooja Hegde in lead roles, and is directed by K.K. Radha Krishna Kumar. The film also stars Satyaraj, Bhagyashree, Kunal Roy Kapoor, Jagapati Babu, Jayaram, Sachin Khedekar and Veteran actor Krishnam Raju – who is said to play a significant role in the blockbuster.
Jathi Ratnalu
Billed as a political satire, the film is written and directed by Anudeep K V. Jathi Ratnalu stars Naveen Polishetty, Priyadarshi Pulikonda and Rahul Ramakrishna in the lead roles. The movie is set to release in cinema on March 11.
Sreekaram
Starring Sharwanand and Priyanka Arul Mohan in lead roles, the movie is set in a rural backdrop is written and directed by Kishore Reddy. The film will release on March 11.
Vakeel Saab
The Telugu remake of Bollywood hit Pink is helmed by Venu Sriram. In the remake, Pawan Kalyan steps into the shoes of Amitabh Bachchan. Vakeel Saab also stars Anjali, Nivetha Thomas, Ananya Nagalla and Prakash Raj and is slated for release on April 9.
Other Indian movies releasing in 2021 include:
Antim, Phone Bhoot, Dhamaka, Sardar Udham, Kaagaz, Chandigarh Kare Aashiqui, Big Bull, Bhoot Police, Atrangi Re, Jersey, GanguBai Kathiawadi,Kabhi Eid, Kabhi Diwali, Thalavi, Marakkar: Lion of The Arabian Sea, Minnal Murali, Kurup, Radhe Shyam, Mosagallu, Aranya, Seetimaarr, Love story, Viraataparvam, Acharya, Naarappa, Khiladi, Republic, Most Eligible Bachelor, Major, Pushpa, Maha Samudram, Fun – F3, and The Priest.
Sources: Koi Moi, Wikipedia, India Today, Times of India, The Indian Express, GQ India and IMDB.
In a world with chaos all around, comedy is a saviour for all!
Scientifically, when we laugh, our body releases the chemical Endorphins – the body’s natural ‘feel-good’ chemical, and there’s truly nothing better than a hearty laugh to get these hormones activated.
Everyone enjoys a good comedy film from time to time, and here are four reasons why this genre is loved by all:
Stress-buster:
Be it a long day at work or school, the best way to unwind is by watching something light and funny. There is something about the punch lines, witty sense of humour and the extremely important timing and style of delivery by the actor/actors in question. There are so many facets to comedy, which makes us laugh and relax our nerves.
Develops a sense of humour:
Watching a comedy not only helps us feel relaxed and rejuvenated, but also supports in developing a sense of humour as our surroundings influence us and play a major role in our day-to-day interactions. Having a sense of humour is an essential life skill. Not only does it help us cope during difficult times in life, especially now with the outbreak of COVID-19, but also helps us increase productivity, leadership skills and even improve cardiovascular health!
Studies show that watching a movie of this genre can improve your blood pressure and keep it at an ideal level for up to 24 hours. In 2011, Oxford University conducted an experimental research with a sample set of candidates and concluded that those who watched comedy movies after experiencing painful stimuli had better pain tolerance as compared to those who did not watch comedy movies.
Makes us better people:
Comedy helps us keep our health in check, contributes to our personality and plays a big role in our day-to-day lives. Humour is a form of coping mechanism for many, while doing so it also adds to our wit, spontaneity and leadership skills. In a survey conducted by Robert Half International, 91% of executives believed that having a good sense of humor is important for one’s career advancement, while a majority of the respondents said that a good sense of humour and work ethic are two vital qualities they look for in a good leader.
A Great Pass Time:
One of the main reasons we watch movies of this genre is because it is a great way to pass time. They are highly entertaining but they also keep us occupied! As per research on Statista – Most popular movie genres in North America from 1995 to 2020, by total box office revenue, comedy is the fourth highest revenue-generating genre (34.38 billion dollars) in the US, behind Adventure, Action and Drama. Additionally, as per research conducted by Motivate Val Morgan in 2017 – Cinema 360, comedy is one of the highest watched genres in the UAE, with 82.5% inclined towards watching comedy at the cinema.
Below are the comedy titles set to release in 2021:
Tom & Jerry – February 2021, Barb and Star Go to Vista Del Mar – February 2021, Coming 2 America – March, 2021, Marry Me – May 2021, Rumble – May 2021, Free Guy – May 2021, Minions: The Rise of Gru – June 2021 and Boss Baby: Family Business – September 2021.
Please Note – Movie release dates are subject to change.
Contact a member of our sales team for more information on cinema advertising opportunities alongside these comedy blockbusters.
Sources: Scientific American, Motivate Val Morgan, Maps of India, Statista, IMDB, Movieweb, WeForum, QZ, Forbes, Seat42f and Moviefone.
Saudi Arabia’s homegrown cinema brand – Muvi Cinemas, has launched the Kingdom’s first Drive-in cinema in the city of Riyadh.
The Drive-in cinema that opened on Thursday 21st January 2021, is the first of its kind in the country, and can accommodate up to 150 vehicles while maintaining social distancing measures.
Guests will be required to wear face masks and have their temperature checked in accordance with recommended measures to combat the spread of COVID-19, while food and drinks are allowed to be consumed inside cars.
In a statement to Arab News, Mahmoud Mirza, Marketing Director of Muvi Cinemas said: “MUVI Cinemas is strictly applying all the precautionary measures to ensure a safe environment for our employees and customers.” However, no decision has yet been made on how long the Drive-in cinema would remain open.
According to Mirza, the initial response from the public suggests that the Drive-in cinema concept will prove as popular in the Kingdom as it has in recent times in other parts of the Middle East, including Dubai and Beirut, as a way to allow cinemagoers to watch movies on the big screen while protecting themselves from the ongoing COVID-19 pandemic.
Mirza further stated that now is the ideal time to visit a Drive-in cinema in the Kingdom. “Drive-in cinemas require many aspects to succeed. One important factor is the weather, and with Riyadh’s weather nowadays, it is a perfect fit to complete an outstanding experience,” he explained, adding that Muvi Cinemas is considering opening similar temporary venues across the Kingdom.
“Having pop-up cinemas isn’t new to MUVI Cinemas, and we shall continue offering such experiences to expand our reach and create happy moments for our audience, be it inside our sites and theaters or outside.”
Mirza also revealed that Muvi Cinemas plans to open 15 new cinemas in Saudi Arabia in 2021, adding more than 150 screens to its current cinema circuit. “New sites will be added to those in current cities, and introduced to new cities, such as Taif, Buraidah and Onaizah,” he said.
As the official cinema advertising partner of Muvi Cinemas in Saudi Arabia, we at Motivate Val Morgan warmly congratulate the cinema exhibitor on the opening of the new Drive-in cinema.
Click here for more information of the first Drive-in cinema in Riyadh, Saudi Arabia, and for session times.
Sources: Muvi Cinemas, Arab News and Gulf News
The Cannes Lions International Festival of Creativity is set to take place in person from 21-25 June 2021, and will also feature a series of digital elements – an aspect of the Festival since 2016.
Cannes Lions has confirmed that the awarding of the ‘Lions’ will take place as usual during the third week of June 2021. After the postponement of last year’s awards due to the global pandemic, the juries will be judge and award work from both 2020 and 2021.
“For more than 65 years Cannes Lions has set the benchmark for great creative work,” said Lions Managing Director Simon Cook, “and after the disappointment of postponing the 2020 Lions awards, we look forward to presenting the work to the Juries in June. We’ve been delighted by the diverse spread of work that has emerged in our regional awards – Eurobest, Dubai Lynx and Spikes Asia – and we look forward to being inspired by the work that will set the global standard across two years at Cannes Lions.”
The plan is to judge and present the work in person in Cannes, France, during the Cannes Lions International Festival of Creativity, which is now open for delegate registrations.
“While travel is currently constrained, the availability of multiple vaccines offers hope that we can be together in June, even if we need to limit the numbers of delegates who can safely attend,” said Lions Chairman Phillip Thomas. “We will continue to carefully monitor the situation, and maintain our regular communications with the authorities in France, but there are many other large international events planned for the same timeline, and it’s clear from talking to the global industry that everybody is very keen to come together again.”
As part of the Festival in June, Cannes Lions will continue to have a significant digital element, something Cannes Lions pioneered in 2016 with its Digital Pass. Last year, more than 80,000 members of the global creative and marketing community united to take part in the on-going digital series.
Delegate registration is now open, click here to book your pass.
For more information, visit canneslions.com
Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE.
Source: Cannes Lions (Press Release)
A comprehensive list of animation movies releasing in 2021.
As the idea of a bright new year dawns upon us, cinema offers you a refreshing line-up of blockbusters!
One can’t predict as to how much more damage COVID-19 is planning to wreak on the release schedule, nevertheless, from action movies, to thrillers and rom-coms, there’s much entertainment ahead on the BIG Screen in 2021.
What’s interesting though is the array of animation movies set to release now, more than ever before.
Here’s a comprehensive list of animation movies set to release this year:
Tom & Jerry
Warner Bros. is bringing the beloved franchise back to the big screen (for the first time in almost three decades) in hybrid format.
Releasing in cinemas – 25 February
Raya and The Last Dragon
Walt Disney Animation Studios has committed itself to a number of original films after releasing back-to-back sequels, and first up is this fantasy epic set in the magical realm of Kumandra, a land inhabited by an ancient civilization — and dragons — which draws on the cultures of Southeast Asia.
Releasing in cinemas – 4 March
Peter Rabbit 2: The Runaway
The lovable rogue is back! Will Gluck directs this Peter Rabbit sequel based on the characters created by Beatrix Potter. The cast includes Rose Byrne, Elizabeth Debicki, Margot Robbie, and James Corden in the lead role.
Releasing in cinemas – 11 March
Rumble
Paramount’s latest has gone through multiple titles, directors, and release dates, but the premise has stayed the same throughout. Based on Rob Harrell’s graphic novel Monster on a Hill, the film is set in a world where humans train monsters to fight in professional wrestling tournaments.
Releasing in cinemas – 10 June
Minions 2: The Rise of Gru
The Rise of Gru is both a prequel and sequel within the highest-grossing animation franchise of all time. Narrative chronology places it between 2015’s Minions and the Despicable Me trilogy (2010, 2013, 2017); if Minions revealed where the gibbering yellow henchmen came from, this film provides an origin story for the villain who becomes their commander.
Releasing in cinemas – 3 July
Boss Baby: Family Business
McGrath returns to direct his sixth feature at Dreamworks. Family Business is a sequel to The Boss Baby, the 2017 comedy that became a surprise box-office smash and spawned a franchise.
Releasing in cinemas – 16 September
Other animated movies that are scheduled to release in 2021 include:
Kung Fu Mulan (January), Maya The Bee 3: The Golden Orb (February), Dragon Rider (February), Even Mice Belong in Heaven (April), Bob’s Burgers (April), Ron’s Gone Wrong (April), Troll: The Tale of Tail (May), Vivo (June), Rumble (June), Luca (June), Space Jam: A New Legacy (July) Hotel Transylvania 4 (August), Paw Patrol (August), My Little Pony Movie (September), The Bad Guys (September), The Addams Family 2 (October), Clifford: The Big Red Dog (November), Encanto (November) and Sing 2 (December).
Please Note: release months/dates are subject to change.
Despite the pandemic roadblocks and setbacks, the animated movie industry is determined to continue entertaining us in 2021 .. in a year we are bound to feel the ripple effects of 2020, and will need it the most.
Advertisers, here’s your chance to advertise alongside an array of wholesome family entertainment packed with fun for all age groups.
Contact us to advertise your brand alongside these movies.
Sources: IMDB, Wikipedia, Cartoon Brew, Lopper and Collider (more…)
AMC Karam 5 at Karam Mall – the first cinema in the Al Majmaah governorate, offers luxury auditoriums, best-in-class projection, sound and seating, and is the latest effort by AMC in an ongoing program to provide state-of-the-art cinemas across KSA.
AMC Cinemas, in yet another milestone to develop the moviegoing experience in Saudi Arabia, opened its seventh location in the Kingdom at Karam Mall in the Al Majmaah governorate on 31st December 2020. AMC Karam 5 is the first cinema in Al Majmaah, and will offer moviegoers the high standards they have come to expect and enjoy from AMC Cinemas.
The 5-screen cinema with a total of 751 seats, which includes a Prime at AMC screen, is another impressive step in the rapid evolution of the cinema experience in Saudi Arabia. Every auditorium is fully equipped with a massive screen, 4K Barco Laser Projector, immersive surround sound, with Luxe Recliner and Plush Rocker seating throughout.
Following the launch of AMC Karam 5, the cinema exhibitor seeks to reach the largest possible number of movie lovers around Saudi Arabia, a goal which is in line with the government’s plan to diversify entertainment content as well as providing new experiences to a range of audiences in several cities and governorates around the Kingdom.
Speaking on the occasion of the opening John Iozzi, CEO & Managing Director of AMC Cinemas said, “This is a big, positive step to cater to cinema audiences in the various governorates of Saudi. Our goal is to provide an innovative and creative cinematic experience for cinema lovers, by maintaining international standards as we continue to support the Kingdom’s 2030 vision, which focusses heavily on improving the entertainment sector. This is a vitally important part of the components of the Quality of Life program and motivates us to continue our efforts to build and provide innovative cinema that suits the tastes of all our customers around the Kingdom of Saudi Arabia.”
AMC Cinemas presently operate 45 screens across 7 locations in 3 cities of Saudi Arabia – Riyadh, Hafar Al-Batin and Al Majmaah.
Motivate Val Morgan congratulates AMC Cinemas on the opening of AMC Karam 5, and warmly welcomes this location to our cinema circuit in KSA.
Contact us for cinema advertising opportunities across AMC locations.
Source: AMC Cinemas (Press Release)
BBC Earth recently booked a 4 week on-screen campaign through Motivate Val Morgan – an audio and visual storytelling ad, making it cinematic and memorable in every sense.
Standing out amongst the crowd has always been the challenge in advertising.
With so many other ad messages to compete with, how does a brand make its messaging resonate with its target market?
The answer is a compelling story; one that reaches the heart of the consumer and evokes a feeling or a memory.
But a compelling story is just one step of the way. The next step is to make sure that story is experienced in all its glory on a platform that attracts the attention of audiences – one that connects, captivates and is memorable enough to convert, and there’s no better place than cinema to tell a story!
BBC Earth – a first time advertiser with Motivate Val Morgan, recently booked a 30 sec. cinematic on-screen ad at VOX Cinemas – Mall of the Emirates and Reel Cinemas – The Dubai Mall for a period of 4 weeks (1st January – 28th January 2021).
The ad promotes the new and exclusive BBC Earth show – ‘A Perfect Planet’, and is an audio and visual storytelling masterpiece, evoking emotion and making it memorable when viewed in a distraction free environment, on the BIG Screen.
Here are three reasons why cinema is the best medium for storytelling:
Ultimate platform for advertising
Cinema provides the best seat in media – an immersive experience with unmatchable audio and visual storytelling capability, offering advertisers captive and engaged audiences.
Variety of cinema experiences
Cinema exhibitors, in the Middle East and around the world, offer cutting-edge cinema concepts and technology (3D, 4D, IMAX, Dolby, ScreenX, etc.) – pushing the boundaries of cinemagoing. This in turn affords advertisers new and exciting formats of cinema advertising – guaranteed to create greater brand impact through storytelling.
Flexible advertising durations
Cinema offers advertisers with a range of ad durations, from 30, 45, 60, 75 and 90 seconds, thus the opportunity to run longer and more compelling brand stories that aren’t subject to stringent slots.
In a multi-screen, multi-platform world where people are constantly targeted with brand messages, it’s becoming more important to emotionally engage audiences than ever before. Today’s consumers are more sophisticated and are tired of traditional advertising! They want to be told about products and services in a more creative, captivating and entertaining manner.
Why not free yourself from the confines of traditional advertising by creating powerful brand stories and aligning your brand with cinema advertising in 2021?
Contact us for more information of cinematic advertising opportunities across our circuit in the Middle East
Sources: the next ad and ScenicRD
The latest ads on the BIG Screen across UAE and KSA in the month of December 2020
2020 will be drawing to a close in a few days, and in a year that has been extremely challenging for the cinema industry and its affiliated businesses such as cinema advertising, Motivate Val Morgan is grateful to our advertisers who not only still believe in the power of cinema, but has shown their undoubted support towards the medium in a year which we can all agree was full of twists and turns, and are happy to bid farewell to.
December ushered in the festive spirit in the lead up to Christmas, and we also witnessed the release of one of the most anticipated blockbusters of the year in the Middle East – Wonder Woman 1984. Advertising alongside the release of DC’s ravishing superhero on the BIG Screen and during the weekend of Christmas were the following brands:
Jahez
Campaign Start Date: December 17, 2020
Campaign End Date: January 6, 2021
Cinema Locations: Across all screens of VOX, AMC and Muvi cinema locations in KSA
Atlantis
Follow A Movie: Wonder Women 1984
Campaign Start Date: December 17, 2020
Cinema Location: VOX Cinemas – Mall of the Emirates
Al Hokail Medical Group
Campaign Start Date: December 24, 2020
Campaign End Date: March 6, 2021
Cinema Location: Muvi Cinemas – Mall of Dhahran
Week 1,4,7 & 10
Week 2,5 & 8
Week 3,6 & 9
Mobily
Start Date: December 24, 2020
End Date: January 13, 2021
AMC Locations: KAFD, Panorama Mall
Muvi Locations: Mall of Arabia, Al Hamra Mall, Haifa Mall, Nakheel Mall (Dammam)
VOX Locations: Atyaf Mall, Kingdom Centre, Riyadh Front
USA Pears
Start Date: December 24, 2020
End Date: December 30, 2020
VOX Location: Drive-in Cinema at Mall of the Emirates and Yas Mall
Reel Locations: The Dubai Mall, Dubai Marina Mall and The Springs Souk
Etisalat
(Change of material – part of an annual campaign)
The cinema campaign was a 60 sec. edit of the above video
Cinema Locations: Multiple VOX, Reel, Oscar, Cine Royal and Cinemacity locations
A 60 sec. edit of the above video played in cinema
Yamaha
(Change of material – part of an existing campaign which started on November 26, 2020)
Cinema Location: Reel Cinemas – The Dubai Mall
As we move in to the New Year – a year with a number of blockbusters scheduled to release, we remain hopeful and look forward to welcoming more brand ads on the BIG Screen.
Contact a member of our sales team for cinema advertising opportunities in 2021.
