Mubadala launches a cinema campaign to celebrate UAE National Day
United Arab Emirates will celebrate 49 glorious years as a nation on 2nd December 2020. UAE National Day is one of the most celebrated days in the country as it marks the anniversary of the federal unification of the seven emirates (Abu Dhabi, Dubai, Sharjah, Ajman, Umm al Quwain and Fujairah).
In celebration and honour of the nation’s leadership, history, values and progress, Mubadala booked a 60 sec. on-screen ad campaign through Motivate Val Morgan to screen across multiple locations in the UAE from 24th November – 14th December 2020.
Dubai:
VOX Cinemas – Mall of the Emirates
Reel Cinemas – The Dubai Mall
Abu Dhabi:
VOX Cinemas – The Galleria Al Maryah Island, Marina Mall and Yas Mall
Sharjah:
VOX Cinemas – City Centre Sharjah
Cinemacity – Zero 6 Mall
Ras Al Khaimah:
VOX Cinemas – Al Hamra Mall
Interested in launching a campaign to celebrate a special day? With Christmas fast approaching, and the confirmed release of Wonder Woman 1984 set for 17 December 2020, contact a member of our sales team for more information on displaying your brand commercial on the BIG Screen.
While box office returns in 2020 will suffer an estimated 80% global drop due to COVID-19, the Kingdom of Saudi Arabia is bucking this downward trend, having grown since 2019 to become the Middle East’s top grossing territory this year to date.
Fresh figures released during the recent META Cinema Forum exhibitors’ conference in October reveals that the Kingdom has overtaken the United Arab Emirates this year, and is currently the region’s top-grossing territory, with more than $73 million in theatrical movie ticket sales over the past 40 weeks – a roughly $2 million increase in box office returns compared with the same period in 2019.
The UAE during the same 2020 period has generated roughly $51 million, roughly a quarter of its 2019 box office draw.
Commenting on the growth of the theatrical market in KSA, Cameron Mitchell, CEO of VOX Cinemas says: “We believe that Saudi Arabia is the only cinema market globally to have expanded in 2020.”
Mitchell sees the Saudi market as having increased by roughly 4% year to date – despite the fact that, due to the pandemic, cinemas where closed between March and the middle of June – and is forecasting an 8% growth by year’s end.
The theatrical market in the Middle East in 2019 was worth $600 million, of which Saudi accounted for a $110 million share and the UAE roughly $250 million – which excludes releases of Indian and Arabic films and some indie content. “This year our numbers are telling us that the UAE is going to be worth about $60 million, and Saudi is going to be worth $120 million,” says Mitchell.
In terms of the bigger picture, Mitchell believes that Hollywood will value the Middle East at about $220 million in 2020 out of which KSA will contribute to 50% of the same this year.
David Hancock, an analyst at London-based Omdia says, “The fact that Saudi has now overtaken the UAE, albeit in a weird year, is suddenly a milestone for the Saudi Arabian cinema market.” Hancock expects the country will be a billion-dollar market “in 3 to 5 years,” depending on recovery from COVID-19 which he estimates this year will cause an 80% global box office drop, with losses totaling up to $30 billion. He also mentioned that KSA is on track to become the dominant market in the region “and one of the top 10 or 15 markets in the world.”
An interesting aspect of Saudi Arabia’s current box office upswing is that grosses in the country are currently generated from a mere 260 screens – less than half the 614 screens operating in the UAE. Average occupancy levels in cinemas across the Middle East have not gone beyond 20%, and Saudi is no exception. However, in terms of generating box office, KSA has the cushy advantage boasting of an average ticket priced at $17.60, which is the highest in the region followed by UAE figure which is $12.80, and Kuwait, the region’s third market, priced at $11.90.
Since cinemas re-opened in June, the biggest releases across the Middle East was Tenet, earning $1.1 and $1.5 Million in its opening weekend in UAE and KSA (figures from Box Office Mojo), followed by Mulan – which earned over $1.3 Million in its opening weekend in UAE. Unhinged starring Russel Crowe also performed handsomely in the region, though figures were not made readily available.
Meanwhile, screen growth in Saudi Arabia is going forward undeterred, with VOX presently operating 124 screens across 11 locations. Aside from VOX Cinemas, other cinema exhibitors operating in the Kingdom include Muvi Cinemas and AMC Cinemas who have 10 and 6 operational cinemas respectively, and are in the midst of massive expansion plans over the year ahead.
It’s also interesting to note that a number of new cinema locations opened across KSA, post the COVID-19 lockdown. VOX Cinemas opened three new locations – Sahara Mall, Tabuk Park and Al Jamea (Town Square), Muvi Cinemas massively expanded with the opening of six new locations – Jubail Mall, Al Ahsa Mall, Haifa Mall, Aziz Mall, Nakheel Mall (Riyadh) and Mall of Dhahran, and AMC Cinemas opened four new locations – Hafr Al Batin, Riyadh Gallery, Al Khair and Azizia Plaza.
VOX projects there will be a total of 340 screens in operation in the country by year’s end, and close to 700 by the end of 2021.
Having a market like Saudi Arabia can help Hollywood studios offset some of their losses, says Mitchell, who is worried that due to COVID-19, the supply chain is drying up. To overcome the challenge posed by the lack of new content, VOX is stepping up its offer of alternative content such as live soccer matches, opera and concerts, and also classic re-releases. VOX has also teamed up with local players Image Nation and MBC Group to produce a slate of Arabic films, at least three of which they plan to release in 2021 as part of a plan to release up to 10 Arabic self-produced titles annually.
Mitchell is confident the country will become a top ten global market for cinema, with ResearchAndMarkets.com forecasting the industry in the Kingdom will be worth more than $1.2 billion by the end of 2030.
Sources: Variety, Arabian Business, Arab News
Introducing the Cannes Lions Awards LIVE Briefings!
The Awards that benchmark global creative excellence are now open for entries, earlier than usual this year to give you more time to prepare your work. In June 2021, Cannes Lions juries will judge and award work from both 2020 and 2021.
By entering Cannes Lions, you will have access to one of their Awards Experts, a personal adviser to guide you through the entire entry process and answer any (really: any) of your questions. The talented team has also put together a mini-series of Live Briefings.
Tune in for expert advice and insider tips on how to give your work the best possible chance of success.
The remaining Cannes Lions Awards Live Briefings are as follows:
What’s New for 2020/2021?
An introduction to the changes to this year’s Awards, including a guide to the eligibility dates for ‘2020 work’ and ‘2021 work’. We’ll also take a closer look at the debut of the Creative Business Transformation Lions, the evolved Creative Effectiveness Lions and the refreshed PR and Film Craft Lions.
TUESDAY 1 DECEMBER
8:30AM GMT/4:30PM SGT AND 5PM GMT/12PM EST
How to Craft your Entry
Expert advice on how to make sure that the magic of your idea is as clear as possible for the Jury. Including advice on what to consider before producing your case film and how to approach the written submission, with guidance from past Jurors and winners.
THURSDAY 3 DECEMBER
8:30AM GMT/4:30PM SGT AND 5PM GMT/12PM EST
Click here for more information on the Cannes Lions Live Briefings and to sign up for a place.
Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE.
Source: Cannes Lions
Mobily – Saudi Arabian telecommunications company, recently booked an integrated cinema campaign with Motivate Val Morgan for its 5G connection services in Saudi Arabia.
The on-screen component of the campaign included two 15 sec. commercials booked for a period of 3 weeks: Mobily 5G Family – which screened from 22nd October to 2nd November 2020 and Mobily 5G Prepaid – which screened from 3rd to 11th November 2020.
The commercial was booked at the following Motivate Val Morgan serviced locations in KSA:
VOX Cinemas: Red Sea Mall, West Avenue Mall, Atyaf Mall, Sahara Mall and Riyadh Front
Muvi Cinemas: Nakheel Mall (Riyadh), Nakheel Mall (Dammam), Haifa Mall and Mall of Arabia
AMC Cinemas: KAFD, Panorama Mall and Al Khair
The off-screen component included the distribution of leaflets containing information on Mobily Air Fiber 5G at VOX Cinemas – Sahara Mall over the weekend of 5th – 7th November 2020.
Promoters were hired by the brand to oversee and assist with handing out leaflets to cinemagoers walking out of the auditoriums.
Click here to access the Mobily flyer distributed at VOX Cinemas – Sahara Mall.
An integrated campaign is an effective strategy to implement when promoting or launching a new service offering, for it engages cinema audiences – both within the auditorium and outside in the foyer area of the cinema, and provides higher ad recall.
Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.
Muvi Cinemas celebrated the opening of its tenth and largest cinema location yet – Mall of Dhahran, on Thursday 15th October 2020.
The cinema is the first destination for movie lovers in the major administrative center for the Saudi oil industry – located in the Eastern province of KSA, and features 18 screens with a total of 2368 seats, including four unique cinema experiences: ScreenX, Dolby Cinema, Samsung Onyx and muvi SUITES.
The new cinema was inaugurated by Dhahran Municipality Chief Eng. Mohammed Al Jassim and Sultan Alhokair, CEO of Muvi Cinemas, in the presence of representatives from the Quality of Life Program, Arabian Centers Company, General Commission for Audiovisual Media, social media celebrities, and media representatives. The opening also included a special screening of the 2020 American horror movie Antebellum to VIPs and invitees.
Commenting on the opening of the cinema at Mall of Dhahran, Mahmoud Mirza, Marketing Director of Muvi Cinemas, said: “It is extremely gratifying to introduce another advanced and luxurious cinema concept for our customers in Saudi Arabia. Entertainment has been an important part of the Saudi entertainment business, and it is our responsibility to continue to offer enhanced experiences to our customers.”
He further added, “The new cinema complex which is considered as the largest in Saudi Arabia with its splendid aesthetics stands tall as one of the most advanced Muvi Cinemas in Saudi Arabia and we are excited for our customers to witness the captivating and immersive experience. We are certain that the newest Muvi Cinema in Dhahran Mall will be the next entertainment hub of the Eastern province.”
More on Mall of Dhahran
Mall of Dhahran by Arabian Centres which opened in 2005, is one of the best malls in Saudi Arabia and a key destination in the triplet cities of Dhahran, Dammam, and Al Khobar. Spread across one floor spanning 160,647 SQM, the mall provides more than 400 stores, 70 eateries and a variety of entertaining activities, dedicated to creating a vibrant and unique environment for all its guests.
From small boutiques and high-end brand stores, to new retailers and international brands, the mall is home to popular brands such as: Adidas, DKNY, The Body Shop, Zara, New Yorker, Swatch and many more. In terms of restaurants and cafés, the variety of food offerings range from stylish and contemporary international brands, popular fast-food chains and coffee and cake shops.
To complement its shopping and dining facilities, the mall boasts not only the first home-grown cinema chain – Muvi Cinemas, but also the world’s largest indoor playground – Billy Beez, and kids gaming and play center – Sparky’s.
The mall is Arabian Centres’ No. 1 mall in Saudi Arabia, with an occupancy rate of 94.6%, and its 2019 footfall was over 12.5 million.
As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on the launch of Mall of Dhahran and warmly welcomes this new location to our cinema circuit in Saudi Arabia.
Contact us for cinema advertising opportunities at this new location.
Sources: Muvi Cinemas, Zawya, Mall of Dhahran and argaam
Introducing the MBR City 2020 Diwali cinema ad campaign
Diwali – the festival of lights, is one of the most popular Indian festivals widely rejoiced by Hindus across the globe. The festival symbolizes the spiritual ‘victory’ of light over darkness, good over evil, and knowledge over ignorance. It is a time for both gratitude and happiness, and is celebrated by families and friends with the lighting of oil lamps, exchange of presents, feasting on traditional sweets and wearing new ethic outfits.
This year’s festival fell on Saturday 14th November, and even though we are still very much in COVID-19 mode, the spirit of Diwali lived on, with families celebrating responsibly and festival related events executed in compliance with COVID-19 safety protocols.
Bringing a touch of Diwali to the BIG Screen this year was Mohammed Bin Rashid City (MBR City). As part of the 6 week on-screen campaign (from 5th November to 16th December 2020) with Motivate Val Morgan, MBR City dedicated ten days (5th – 14th November 2020) to its bright and glamorous 2020 Diwali creative.
The 60 sec. Diwali creative screened across multiple VOX, Reel and Oscar cinema locations in the UAE:
MBR City has been a valued advertiser of Motivate Val Morgan since 2018, with a range of campaigns booked around the year, especially alongside festivals such as Ramadan/Eid and Diwali.
Below are two other festive ad campaigns by MBR City in 2019:
Interested in launching a campaign around festive times? Diwali may be behind us, but Christmas – a time for joy, love and cheer, is close approaching.
Get in touch with a member of our sales team for more information on advertising on the BIG Screen during the month of December 2020 – in the lead up to Christmas.
Laxmii – the first big-budget Bollywood Blockbuster to release post COVID-19 lockdown!
The Akshay Kumar starring film that everyone has been waiting for – Laxmii, will finally hit cinemas in the UAE on Monday, 9th November 2020. The film – a remake of Tamil blockbuster Muni 2: Kanchana, is directed by Raghava Lawrence and will also feature stars such as Kiara Advani, Tusshar Kapoor, Sharad Kelkar and Ashwini Kalsekar.
The Horror comedy film revolves around Akshay Kumar who plays a dual role: Asif – a man who doesn’t believe in ghosts, and Laxmii – a powerful and radiant transgender ghost seeking revenge.
Fox Star Studios, the leading production house confirmed that the movie will simultaneously have a theatrical release in Australia, New Zealand and UAE, and will release on their OTT platform – Disney+ Hotstar for audiences in India.
Here’s everything we know about Laxmii prior to its release:
Director:
Raghava Lawrence – mainly known for Telugu and Tamil movies, originally embarked on the idea to direct Muni 2: Kanchana when a trust run by him was approached by a group of transgenders. Upon hearing their story, he decided to take the social message to a much wider audience by portraying it on the big screen, and based on its success, moved on to remake the film with title name Laxmii, extending it to Hindi audiences.
Movie Title Change:
The film was originally titled Laxmmi Bomb up until 29th October 2020, but changed to Laxmii with a view to respect religious sentiments of a group of protestors in India. This is not the first-time intolerance in India has won though, for back in 2018, the epic period drama film Padmavati was changed to Padmaavat.
Trailer Success:
When the trailer dropped on 9th October 2020, it became the most viewed movie trailer in India in just 24 hours with 70 million views (YouTube + other social media platforms).
Song Feature on the Burj Khalifa:
UAE has always been a popular destination with directors and producers of both Hollywood and Bollywood. From natural and man-made landscapes; which are vast and varied, flame hued deserts, to futuristic skylines and iconic landmarks, UAE has been featured as the backdrop in numerous films that released in 2020 and from back in the past.
Popular films featuring UAE include Mission Impossible – Ghost Protocol (2011), Star Wars: The Force Awakens (2015), Fast & Furious 7 (2015) and most recently Jackie Chan’s action movie Vanguard (2020) and Denis Villeneuve’s sci-fi/adventure Dune (set to release in 2021).
Certain scenes of Laxmii too were filmed in the emirate of Dubai, which include the desert and Dubai Marina. The film also dedicates a song to the iconic Burj Khalifa – a trendy single that has grabbed eyeballs across the internet and is expected to be one of the biggest Bollywood party anthems of the year.
Advertisers…. here’s an opportunity to target Asian audiences in the lead up to Diwali. We’ve also recently launched a ‘Special Offer’ for advertising alongside this movie. Contract a member of our sales team for more information on the Laxmii ‘Special Offer’.
Sources: IndiaTV News, Times of India, Condé Nast Traveller, The Hindu, The National and Gulf News
Muvi Cinemas launched a new cinema at Nakheel Mall in Riyadh on Wednesday 23rd September 2020. The cinema features 13 screens with a total of 1685 seats, and includes four unique cinema experiences: ScreenX, Dolby Cinema, Onyx and muvi SUITES.
The cinema exhibitor also recently launched an 18-screen cinema at Mall of Dhahran (Dhahran) on 15th October 2020, bringing Muvi’s total screen across KSA to 103 screens. The site also marks the tenth location for Muvi Cinemas in 14 months since debuting their first location, having entered the market in 2019 as KSA’s first homegrown cinema chain.
*More information on Mall of Dhahran to follow in the coming weeks.
As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on the launch of Nakheel Mall in Riyadh and warmly welcomes this new location to our regional cinema circuit.
Contact us for cinema advertising opportunities at this new location.
Source: Muvi Cinemas
The third edition of the Sharjah Film Platform (SFP) organized by Sharjah Art Foundation (SAF), will take place from 14 – 21 November 2020, continuing the Foundation’s longstanding commitment to film programming and the support of established and aspiring filmmakers.
The Festival will screen award-winning and never-before-seen films, and include discussions and workshops – taking place across cinemas and online. Also part of the programme will be the distribution of awards by an international jury of distinguished directors, filmmakers and critics for outstanding cinematic productions screened during the festival, including Best Narrative, Best Documentary and Best Experimental Film.
Opening with the premiere of Soha Shukayr’s In the Time of Revolution – an original short film supported by SAF’s Short Film Production Grant 2020, the Festival will also feature 60 films from around the world, including the Middle East premiers of acclaimed films such as: The Shepherdess and The Seven Songs (2020), Eyimofe (This is My Desire) (2020) and Epicentro (2020), winner of the Grand Jury Prize at the Sundance Film Festival in 2020.
Commenting on the third edition of SFP, Hoor Al Qasimi – Director of Sharjah Art Foundation said: “There is an exceptional community of filmmakers in the UAE and the surrounding region, and through the establishment of Sharjah Film Platform in 2018, we aimed to build on the SAF’s longstanding support for filmmakers and help bring their work to wider international audiences.”
“The substantial developments happening this year the inclusion of an online screening component for the festival and the launch of the SFP Industry Hub allow us to build on our commitment to films by bringing the work of incredible filmmakers from the region straight into the homes of viewers around the world and by creating new infrastructure to support emerging filmmakers and lay the groundwork for more risk-taking, experimental and exceptional films in the years to come,” added Al Qasimi.
Screenings will take place at SAF’s open-air Mirage City Cinema, the recently renovated Flying Saucer and the IMAX at Cinemacity – Zero 6 Mall in Sharjah. Meanwhile, online screenings will be hosted on SAF’s dedicated virtual Festival platform, which will also present the talks and workshops programme this year. The Industry Hub, launching for the first time, is a new initiative that aims to support film production and distribution in the MENASA region.
Cinema screenings are priced at Dh20 per screening, while online screenings will cost Dh10 per screening. An all-access online pass is also available for Dh50.
Click here to view the entire programme.
Click here to book you tickets.
Sources: Sharjah Art Foundation, Zaywa and Gulf News
Including META Cinema Forum Awards, Screenings and More
October 27, 2020 – Dubai, UAE. The third edition of META Cinema Forum kicked off today and is supported by the cinema giants in the region. Throughout the two days the conference will discuss all the latest projects and developments in the industry and the effect that COVID-19 has had on the cinema industry, projections, plans and the vision for recovery.
Taking place on 27 -28 October at VOX Cinemas, Mall of the Emirates, the event will gather 28 of the industry’s leaders in cinema production, distribution, construction, and technology. For the first time ever, the event is taking place in a hybrid format, welcoming attendees to attend physically or virtually via video conferencing technology. The speakers and the panelists choose whether to participate in the physical form hosted at the VOX Cinemas, or on a digital platform, making the event accessible to all and a global first live hybrid event to be shown in a cinema.
Focusing on the current challenges the industry is facing, the content and format has been adjusted accordingly to cater to the needs of the industry and commenced with the welcome remarks from Leila Masinaei, Managing Partner of Great Minds Event Management, organisers and Head of the META Cinema Forum team followed by the Forum’s Strategic Partner, VOX Cinemas, Cameron Mitchell, Chief Executive Officer, Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment.
At the welcome remarks, Leila Masinaei, Managing Partner of Great Minds Event Management said: “We are thrilled to host the world’s first hybrid conference shown live on digital platform and at a cinema, with speakers participating in person or virtually, all blended together for a seamless hybrid experience like no other. We continue to commit to our promise to deliver the richest up-to-date cinema industry content for the Middle East and African markets, working with some of the most influential cinema experts in the world.”
Masinaei continues, “As always the Forum includes features such as slate content presentations, special screenings, an awards ceremony, a post-event reception as well as product showcases, but in the new hybrid format blending the virtual and physical together for a first time ever experience. We are excited to welcome many new delegates to this year’s edition, whom had not attended the pervious editions and is made possible thanks to having the option to attend virtually, this is a blessing of the new era I think we sometimes forget to mention.”
At the opening keynote from Event Strategic Partner: Cameron Mitchell, Chief Executive Officer, Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, said ”The future of film depends on enhanced collaboration and, VOX Cinemas is proud to once again partner with the META Cinema Forum, which provides an important platform for key stakeholders and leading industry players to engage in open dialogue, share knowledge, challenges and ideas so that we can jointly as an industry navigate the unchartered waters of COVID-19 together and ensure the longevity of the cinema industry.”
He continued, “Cinema is one of the oldest cultural institutions, which has weathered numerous societal storms, wars and prospered through over a century of challenges. At VOX Cinemas, we remain fundamentally confident about the future and resilience of the industry and firmly believe that, if we continue to evolve in line with guest feedback and emerging trends, cinema will find a way, as it has throughout its history, to not just survive but thrive.”
Followed by insightful speech about cinema statistics and analysis during and post-pandemic era by Pablo Carrera, Principal Analyst- Cinema, Omdia. The data shared was exclusively research for META Cinema Forum and presented for the first time to a global audience.
Next on the agenda was a keynote panel discussion titled: Effect of COVID-19 on the cinema industry, projections, plans and vision for recovery and beyond where John Iozzi, CEO and Managing Director, AMC Cinemas – KSA, Maria Gedeon, Marketing Director, Majid Al Futtaim Leisure, Entertainment and Cinemas, Phil Clapp, Chief Executive, UK Cinema Association and John Donnelly, Business Development Director, Dolby Laboratories discussed critical topics such as the effects the COVID-19 pandemic has had on the cinema industry across the globe and in the META region, future of the cinema industry, market forecasts, operating cinemas within the “new normal”, profitability of cinemas at reduced capacity and most importantly, the road to recovery.
The Panel Discussion was followed up by a technical presentation from Dolby.
The second panel of the day, addressed the most critical subject in the theatrical industry, content. As the global news outlets have reported, cinemas are shutting down around the world due to lack of content and continued delays in blockbuster releases from the studios. The META region has a unique advantage by having access to a diverse range of content to cater to their population rich in diversity, and if nurtured, would not only survive the pandemic, but lead the way in the global cinema recovery by pioneering diversified content sources for the cinemas.
Experts offered their perspective on the subject from their unique positions in academia, production, distribution, event cinema, and cinema exhibition, the panel discussion was joined by Toni El Massih, Chief Content Officer, Majid Al Futtaim Cinemas, Joel Haikali, Director/Producer at Joe Vision Production, Chairperson of Namibia Film Commission Board, Co-founder of the Creative Industry Guide Africa, Rony Mitri, Independent Distribution Advisor, Melissa Cogavin, Consultant, Melissa Cogavin Ltd, Dr. Fazal Malik, Dean Humanities, Arts and Applied Sciences, Amity University Dubai, Grainne Peat, Managing Director, Event Cinema Association and Serge Zabbal, Business Director, Empire Entertainment.
The final panel discussion of the day was dedicated to the latest in cinema technology and unique products that are being developed with the cinema recovery around the world.
Showreels of upcoming features from various studios were shown throughout the day, and day one was wrapped up by a special film screening of a film that was shot in Dubai, Twisted Blues and this is the first time the film has been played on the big screen.
Day two of the forum is jam-packed with live sessions hosted at VOX Cinemas, Mall of the Emirates, slate content presentations, an awards ceremony and post-event reception.
The forum has attracted the biggest cinema operators in the region to be its partners in success. VOX Cinemas is the forum’s strategic partner whilst Novo, AMC KSA, Cinepolis, Cinepax and FilmOne are the forum’s Cinema Partners. The list of production and distribution partners for the 2020 edition includes Empire Entertainment, Sony, SPRI, and FilmOne.
Related Article:
META Cinema Forum Confirms 2020 Event in Hybrid Format
Highlights from MENA Cinema Forum 2019
Highlights from MENA Cinema Forum 2018
Source: META Cinema Forum (Press Release)
