Uncategorised

December 9, 2016

Heinz Cinema Brand Activation at VOX Cinemas

Motivate Val Morgan offers 360 degree exposure and innovative opportunities to brands - utilizing both on-screen and off-screen advertising. For brands wanting to sample their new product or...

Oscar Cinemas Opens Its Doors at Barari Outlet Mall, Al Ain

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by Dumindrini Ratnayake

December 8, 2016

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Oscar Cinemas Opens Its Doors at Barari Outlet Mall, Al Ain

Motivate Val Morgan is excited to welcome the newest Oscar Cinema location into its circuit - Barari Outlet Mall, Al Ain. The newest facility by Oscar Cinemas LLC opened its...

Make Cinema An Integral Part of Your Media Plan

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by Dumindrini Ratnayake

December 8, 2016

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Make Cinema An Integral Part of Your Media Plan

Cinema advertising might be just the ticket to reach a diversified audience - the mature and younger early adopters, with your local media mix. In today's technology-saturated culture of smartphones,...

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by Dumindrini Ratnayake

December 8, 2016

2 Comments

Achieve Greater Brand Impact with 4D Cinema Advertising

Year-on-year, with the sheer glut of blockbusters releasing on a more frequent basis, cinema on-screen advertising has given brands an unparalleled opportunity to be as creative as the films that...

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by Dumindrini Ratnayake

December 8, 2016

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UAE Cinema Audiences Gorge Action

There is no doubt as to what UAE's audiences want to watch when they hit the multiplexes - can you guess? Based on 2014 box office receipts, 58 per cent...

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by Dumindrini Ratnayake

December 8, 2016

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Audi Challenges Arabia: The Number 10

In the latest round of the 'Audi Challenges Arabia' campaign, a fan challenged Audi Middle East to light up a football pitch, a challenge Audi couldn't refuse. With the help...

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by Dumindrini Ratnayake

December 8, 2016

1 Comment

Is Cinema Recession Proof?

There's no denying that in times of an economic downturn, every dollar spent will be scrutinized and will need to work harder. With the first six months of 2016 forecasted...

Discover The Hidden Brainpower of 3D Films

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by Dumindrini Ratnayake

December 8, 2016

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Discover The Hidden Brainpower of 3D Films

VUE Cinemas in the UK and Ireland commissioned leading scientists from the Thrill Laboratory and neuroscientist Patrick Fagan from Goldsmiths to undertake a phenomenal 2D vs. 3D public study in...

Cinema Advertising Demonstrates the Value of a Receptive Audience

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by Dumindrini Ratnayake

December 8, 2016

1 Comment

Cinema Advertising Demonstrates the Value of a Receptive Audience

As yet another year draws to a close, sadly, the furor over ad blocking continues. The rise of ad blocking has proven what many people have long known: too...

Worth Paying Extra to Experience IMAX with Laser?

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by Dumindrini Ratnayake

December 8, 2016

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Worth Paying Extra to Experience IMAX with Laser?

The region's first IMAX with Laser was launched on September 28th 2015 at VOX Cinema, Mall of the Emirates and has since been chockablock with IMAX blockbusters. Most people would...

Heinz Cinema Brand Activation at VOX Cinemas

Oscar Cinemas Opens Its Doors at Barari Outlet Mall, Al Ain

Make Cinema An Integral Part of Your Media Plan

Achieve Greater Brand Impact with 4D Cinema Advertising

UAE Cinema Audiences Gorge Action

Audi Challenges Arabia: The Number 10

Is Cinema Recession Proof?

Discover The Hidden Brainpower of 3D Films

Cinema Advertising Demonstrates the Value of a Receptive Audience

Worth Paying Extra to Experience IMAX with Laser?

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