CinemaCon 2022 took place between 25 – 28 April 2022 at Caesars Palace in Las Vegas.
CinemaCon, the annual convention organized by the National Association of Theatre Owners, is back after a cancelled 2020 edition and a muted 2021 affair.
Only eight months ago, the movie theater industry congregated at Caesars Palace in Las Vegas. The previous edition took place at a time when the cinema industry was in constant flux, with fewer overseas delegates, pre-recorded studio presentations, and a low turnout on the trade show floor.
The industry has made great strides since CinemaCon 2021, after a string of box office successes – Spider-Man: No Way Home, The Batman, Venom: Let There Be Carnage, Shang-Chi and the Legend of the Ten Rings, and a far more stabilized movie release calendar, which have given cinema owners the foundation to pursue a serious recovery. The worst looks to be behind movie owners around the world, with theatrically exclusive films returning to big screen and recent box office figures suggesting that viewers are returning to the medium.
Here’s a look at the biggest studio announcements from the largest annual gathering of the motion picture industry:
Sony Pictures:
Sony opened the studio presentations at CinemaCon 2022 with a victory lap. Tom Rothman, chairman and CEO of Sony Pictures Entertainment, who energized the studio’s 2021 showcase to exhibitors by expressing a strong commitment to theatrical exclusivity.
Sony Pictures Entertainment has earned a whopping $3.3 billion in global box office since their last appearance in CinemaCon, only eight months back.
The studio’s 2022 presentation began with an extended look at the upcoming comedy-action caper Bullet Train (July 29) and continued its presentation further with the new looks of Where the Crawdads Sing (July 15) and The Woman King (September 16), original titles the studio believes will help balance the tentpole-heavy release schedule of the coming months.
Warner Bros.:
Warner Bros. started the presentation at CinemaCon 2022 by unveiling an early first look at footage from The Flash.
The major announcement of the evening was confirmation from studio chairman Toby Emmerich that director Matt Reeves and star Robert Pattinson would be coming back for another installment of The Batman.
Fans also caught the first glimpse of Margot Robbie in the starring role for Barbie, now scheduled for a July 21, 2023 release.
Director Baz Luhrman gave an enthusiastic introduction to footage from his upcoming Elvis, scheduled for a June 24 release, the film will confront the challenge of re-engaging older moviegoers.
Other non-franchise Warner Bros. titles featured in the presentation include the Timothy Chalamet musical Wonka (Christmas 2023), Olivia Wilde’s Don’t Worry, Darling starring Florence Pugh (September 23), and the Stephen King adaptation Salem’s Lot (September 9).
Warner Bros.’ focus on original titles didn’t overshadow the other DC Comics properties on its schedule. Their CinemaCon presentation included advance looks at Shazam! Fury of the Gods (December 16), Aquaman: The Lost Kingdom (March 17, 2023), DC League of Super-Pets (July 29), and Black Adam (October 21).
Disney:
Marvel Studios president Kevin Feige opened the ceremony introducing a 20-minute clip of Doctor Strange in the Multiverse of Madness. Marvel titles have been a financial lifeline for the industry since cinemas reopened with titles like Black Widow, Shan-Chi and the Legend of the Ten Rings, The Eternals, and Spider-Man: No Way Home.
The CinemaCon 2022 audience also enjoyed a 30-minute look at Lightyear, the first Pixar title to hit theaters since Onward.
Disney turned the rest of the presentation over to its 20th Century Studios division, where audiences got a first look at footage of David O. Russell’s Amsterdam (November 4). The title promises to be a star-studded big screen experience driven by leads Christian Bale, Margot Robbie, and John David Washington.
Six minutes of The Bob’s Burgers Movie (May 27) also screened for the audience, emerging as a promising counter-programming option set to open alongside Top Gun: Maverick over Memorial Day weekend.
Producer Jon Landau came on stage to share Disney’s biggest announcement of the morning. Avatar 2, now titled Avatar: The Way of Water, will stick to its December 16 release date.
Universal Studios:
Universal Studios’ presentation represented with footage from Jordan Peele’s Nope (July 22), David Gordon Green’s Halloween Ends (October 14), and the Blumhouse evil robot thriller M3gan (January 13, 2023).
Highlights from the showcase also included enthusiastic responses from exhibitors for comedies Easter Sunday (August 5), Minions: The Rise of Gru (July 1), and Bros (September 30). Universal’s presentation closed with legacy cast members of Jurassic World: Dominion introducing a trailer for the film ahead of its June 10 release.
Focus Features:
Focus Features president Lisa Bunnell introduced footage from several upcoming titles. Focus will bring a diverse slate to theaters in 2022 that includes movies like Downton Abbey: A New Era (May 18) and Mrs. Harris Goes to Paris (July 15), genre plays like action-comedy flick Violent Night (December 2), and dramas like James Gray’s Armageddon Time.
Neon:
Neon showcased footage from a trio of its own titles to complement the week’s tentpole-driven presentations. David Cronenberg’s Crimes of the Future (June 3) is sure to make audiences squirm as the legendary director returns to his roots in body horror.
Lionsgate:
Lionsgate showcased upcoming comedy About My Father. The Studio also revealed never before seen footage of a slate that balances original films like coming-of-age comedy Are You There God? It’s Me, Margaret and horror flick The Devil’s Light with established action franchises like John Wick Chapter 4 and The Expendables 4.
The studio is also building spin-off series based on successful films. The drama White Bird will act as a sort of spiritual prequel to Lionsgate’s 2017 hit Wonder, while Ballerina will give star Anna de Armas her own series in the John Wick universe.
The CinemaCon 2022 audience caught their first glimpse of the video game adaptation Borderlands and a new Dirty Dancing movie heralding the return of original star Jeniffer Grey.
The big news from the Lionsgate showcase came in the final moments of the presentation with the announcement of a new Hunger Games prequel dated for November 17, 2023. The Hunger Games: The Ballad of Songbirds and Snakes could provide a return to major global grosses for Lionsgate, which has played a larger role with mid-range titles since the Hunger Games series concluded in 2015.
Paramount Pictures:
Paramount Pictures kept most of the focus of its CinemaCon 2022 presentation on Top Gun: Maverick, which got its first public screening at the Las Vegas gathering Thursday.
The studio still had a few other big announcements to make. Among them were two title announcements for Paramount’s biggest franchises: Mission: Impossible and A Quiet Place. The seventh M:I film will be titled Mission: Impossible — Dead Reckoning: Part One while the upcoming “Quiet Place” spinoff from director Michael Sarnoski will be called A Quiet Place: Day One. Both films are set for release in 2023.
Source: Boxoffice Pro
2021 witnessed the return of movies to the big screen with the release of the most anticipated movies that were delayed by the pandemic.
Hollywood had an active year with a variety of films released, such as sci-fi flicks, Marvel Cinematic Universe movies, musicals, character dramas, thrillers, and animations. The audience were quick to re-embrace cinema as their favourite cultural activity.
As we are nearing the end of 2021, let us look back at some of the highlights from the year 2021 that helped bring movies back to the big screen.
UAE:
KSA:
Egypt:
Oman:
Kuwait:
Bahrain:
Qatar:
Lebanon:
(based on Box Office)
10 blockbuster ads (in no particular order) that lit up the big screen in 2021, as featured in Campaign Middle East :
Brand: Cartier
Title: Expo 2020 Women’s Pavilion
Agency: MediaCom MENA
Brand: Yas Island Abu Dhabi
Title: Stayin’ On Yas
Agency: Starcom
Brand: stc
Title: Our Culture is Our Future
Agency: Universal Media KSA
Brand: Etisalat
Title: #TogetherMeans
Agency: Initiative Abu Dhabi
Brand: Hermès
Title: The Legend of Hermès Della Cavalleria
Agency: Havas Media ME
Brand: NEOM
Title: Made to Change
Agency: Starcom
Brand: Mercedes
Title: The New Mercedes-Maybach S-Class
Agency: OMD
Brand: TRA Bahrain
Title: Digital Theft
Brand: Gulf Bank
Title: AlDanah
Agency: Wavemaker MENA
Brand: Porsche
Title: Macan – Your Sidekick,Everywhere
Agency: BPG Kuwait
There are a dizzying amount of exciting new movies coming to theaters in 2022. These are the top 10 movies you should be looking forward to in the coming year:
For more on the movies coming out in 2022, be sure to check out our sizzle reel, which launches towards the end of January 2022
Souces : Vox Cinemas, IMDB, Box Office Mojo
It’s been nearly two years since the onset of the pandemic, and whilst the world is moving towards returning to near normalcy, cinemas around the world are now open, with audiences back to enjoying movies on the BIG screen at cinema.
However, the lingering question that remains is that, despite the surge in streaming content, can cinemas return to pre-pandemic levels?
We have explored current market trends and how the present will influence the future of this time-honored tradition – watching a movie on the BIG screen:
The Great Escape: Cinema is undoubtedly a means of escape. Movies were the most popular form of entertainment during the dreary moments of pandemic, but recent box office figures have proven that viewing movies at home is just a ploy to compensate for the inability of watching movies in a theater. A majority of audiences believe movies enjoyed at the cinema offers a range of richness and passion that goes beyond the mere escape from reality.
Content: Filmgoers are willing to return to the cinema for content they believe in. During the early stages of reopening, cinemas struggled mainly due to the lack of content, as a result of major tentpoles placed on hold, while others released across on-demand platforms. However, when studios were willing to take risks, which was the case with Shang-chi and the Legend of the Ten Rings, it paid off well.
An Experience: The pandemic has changed the consumption behavior of cinema audiences. However, this change represents a huge opportunity for the industry to engage in more innovative and personal ways with moviegoers. Cinema visits can be part of a broader experience-based value delivered to audiences. For example, an increase in the number of films made in new digital formats – such as IMAX and Dolby, illustrate the positive shift in the audiences’ fondness for cinema as an experience.
Patience is Profit: When movies are released simultaneously on streaming platforms, the profit potential – for blockbusters, is hindered. For example, Marvel’s Black Widow, which had the potential to gross between $750 million and over $1 billion at global box office, made much less due to simultaneously releasing on streaming platforms. In a similar manner, the earning potential for original movies to become megabuck movies is also limited by streaming release.
The Future: Increased production costs have been a pain point for independent filmmakers, for only the larger studios that can take bigger risks in terms of funding and marketing their movies. Studios recognize that the economics of blockbusters are based on box office. Thus, for the next few years, original scripts will be less sought after by studios for theatre releases in favor of franchises and reboots. It is also likely that more studios will expand their animation offering to adult and family audiences, given that it is easier to produce.
It’s becoming clearer that the pandemic likely exacerbated trends that were already in place before it began—blockbusters earn bigger bucks, and the gap in terms of fare between independent films and superhero movies grows. 2021 has done necessary legwork for cinema recovery. While the franchise frenzy will continue to drive the cinema recovery in 2022, audiences are yet to be tested on their willingness to support smaller movie releases in theaters.
Sources: Variety, CineBlend, Deloitte and IMDB
In this edition of ‘What’s Buzzin Behind the Screen’, we bring you the latest industry news – everything you need to know about what’s happening behind the scenes in Hollywood. From the latest trailer releases, to box office collections and movie announcements, here’s the October 2021 update:
Stay tuned for the latest industry news in our November 2021 edition.
Source: Screen Rant, The Hollywood Reporter, Variety, Rotten Tomatoes and Cinema Blend
Atlantis recently executed a cinema activation – ‘Cinevation’ – during a Black Widow session in the IMAX auditorium of VOX Cinemas – Mall of the Emirates.
The Atlantis ad booked to screen alongside the blockbuster Black Widow played first, followed by the activation video with a message to the audience to look under their seats for a special surprise – vouchers to visit Aquaventure Waterpark.
One lucky couple also won the bumper price – a romantic staycation at Dubai’s most iconic resort.
On Screen Commercial:
Activation Video:
The cinema activation was part of an annual deal booked by Atlantis (through Magna Global) to promote the resort’s Marine & Water Park, F&B and Rooms alongside eight movies releasing between 2021 and 2022 – including No Time to Die, Gucci and Missions: Impossible 7.
Have a similar or more creative in-cinema activation in mind for your brand? Contact a member of our sales team today for more information.
Shang-Chi and the Legend of the Ten Rings – Marvel’s first epic to star an Asian hero and Disney’s first theatrical-only release since 2019, had a lot of factors against it, but it didn’t just overcome them, it practically somersaulted over.
According to tracking website Box Office Mojo, Shang-Chi earned $8.8 million from Thursday night (September 2) previews which began at 7pm across North America, the second highest preview result of the pandemic era behind Black Widow‘s $13.2 million, but rang up an estimated US$75.5 million at U.S. theaters between Friday September 3, and Sunday September 5 (labor weekend). As of September 19, the blockbuster has garnered US$160.9 million and US$112 million at the domestic and international box office (respectively), which equates to over US$272.9 million at worldwide box office (1.8 times the production budget of US$150 million), and is the second biggest opening of 2021.
Bob Chapek, Disney’s CEO, described the film as an “interesting experiment”, for the movie was the first franchise by studio to exclusively release in theatre, without the simultaneous release on Disney+, since the outbreak of the pandemic. But Simu Liu, the lead actor in Shang Chi, wrote on twitter – “We are not an experiment… We are the surprise.”
Media and industry pundits too labeled Shang-Chi as a ‘gamble’ for the studio’s choice of committing to a theatre only release, citing various reasons: the pandemic affected box office ticket sales, the fact that Labor Day weekend is typically slow for theaters, and the protagonist is a newcomer (with tweethearts of social media even referring to Liu as ‘Shang-Who’). However, based on movie reviews and box office figures: Shang-Chi broke the high-risk perception by major studios of releasing exclusively in theatres and not having a simultaneous streaming release, proved that the pandemic won’t stop people showing up for Marvel, and that even on a traditionally slow weekend, audiences were willing to return to the big screen for highly anticipated blockbusters.
After Black Widow, Jungle Cruise and Cruella concurrently released on Disney+, the studio announced last week that the rest of its 2021 slate — including Marvel’s Eternals and Steven Spielberg’s adaptation of West Side Story — will each screen exclusively in theaters. The news is promising for cinema exhibitors, for Disney films are routinely among the highest-grossing of the year.
Next up for Marvel are Venom: Let There Be Carnage, Eternals and Spider-Man: No Way Home, releasing October 21, November 4 and December 16, 2021.
Contact us for cinema advertising alongside these upcoming blockbusters.
Sources: npr, The Numbers, Variety, Vulture, L.A Times and Cinemablend
Setting a pandemic box office record, Black Widow opened with a whopping $218.8 million globally on its first weekend!
Marvel Studios’ latest production, Black Widow, surpassed all predictions for its opening weekend, collecting US$218.8 million globally. Crossing F9’s debut of US$162.4 million across eight overseas markets in its first weekend of release, Black Widow had a theatrical release in 41 international markets along with a simultaneous OTT release.
Here’s a closer look at the movie’s performance at box office:
Although Black Widow is yet to release in China, the biggest Marvel market in the world, it is performing exceptionally at worldwide Box Office, despite having a simultaneous OTT release.
Following a similar pattern of previously released blockbusters within the first half of this year, namely Godzilla vs. Kong, Mortal Kombat, F9 and now Black Widow, upcoming blockbusters are anticipated to follow a similar pattern, garner similar attention from audiences and shine at box office.
Contact us to showcase your brand alongside highly anticipated upcoming blockbusters namely – Suicide Squad (August), Free guy (August), Shang-Chi and the Legend of the Ten Rings (September), Venom: Let There Be Carnage (September), Dune (September), No Time to Die (October), Eternals (November), Top Gun: Maverick (December) and Spiderman: No Way Home (December).
Sources: Deadline, Variety and Box Office Mojo
The recent release of the fashion spectacle – Cruella, on the BIG screen will be followed by a few other female-centric movie over Q3 and Q4 of 2021.
As history has witnessed, numerous female-centric films have performed well at box office and have been acknowledged and appreciated by audiences and critics alike:
Captain Marvel
Worldwide BO – Over $1.12M
UAE Admissions – Over 425k
Padmaavat (Hindi)
Worldwide BO – $741,630,951
UAE Admissions – Over 357K
Ocean’s 8
Worldwide BO – $741,630,951
UAE Admissions – Over 236k
Wonder Woman 1984
UAE BO – $3,171,866
This year’s Academy Awards also witnessed females bag awards across a range of categories – the Oscar for Best Director was won by Chloé Zhao for her movie Nomadland, Frances McDormand won the Oscar for Best Actress for her performance in Nomadland. and Yuh-Jung Youn took home the Oscar for Best Actress in a Supporting Role for Minari. Here are the female-centric movies that are a must-watch on the big screen over the rest of 2021:
A Quiet Place II
Real life couple and reel life iconic pairing of director-actress duo John Krasinski and Emily Blunt are back with the sequel to their 2018 thriller. In The Quiet Place II, the Abbott family face the terrors of the outside world. Forced to venture into the unknown, they realize the creatures that hunt by sound are not the only threats lurking beyond the sand path. Catch the eerie blockbuster in cinemas on 10 June 2021.
Black Widow
In Marvel Studios’ action-packed spy thriller, Black Widow, Natasha Romanoff confronts the darker parts of her life when a dangerous conspiracy with ties to her past arises. Pursued by a force that will stop at nothing to bring her down, Natasha must deal with her history as a spy and the broken relationships left in her wake long before she became an Avenger. This blockbuster resales on 9 July 2021.
Respect
Directed by Liesl Tommy, Respect is the biography of iconic singer, Aretha Franklin. Aretha sings in her father’s church choir as a child and grows up to become an international musical superstar and legend. Catch the highly anticipated musical delight in cinemas on 19 August 2021.
Other blockbusters starring a female(s) in a lead role include:
The Suicide Squad
The sequel to the 2016 Suicide Squad, is set to release across cinemas on 5 August 2021. The movie revolves around super-villains Harley Quinn, Bloodsport, Peacemaker, and a collection of cons at Belle Reve prison who join the super-secret Force X. Heavily armed, they are dropped off at the remote, enemy-infused island of Corto Maltese where they must fight to live.
Eternals
The Marvel debut of award-winning Director Chloé Zhao witnesses the Eternals be a part of various historic changes throughout the centuries during their time at Earth, however they have never interfered….until now. The visual spectacle releases in cinemas on 4 November 2021.
Is your brand looking to target female audiences? Be part of the BIG Ticket female-centric event on the BIG Screen in 2021 and reach your ideal audience.
Contact us to make cinema an integral part of your media plan.
Sources: IMDB, Aviation Analysis, Whip Media and Zoella
Here’s an extensive line-up of movies releasing in cinema over summer in 2021!
With the global rollout of the vaccine, cinemas in parts of the US now open and UK set to open its doors to cinemagoers in May, multiple production houses have now confirmed the theatrical release date for most movies postponed as a result of the pandemic, with cinema lovers now having lots to look forward to this summer.
Here’s a comprehensive list of movies set to hit the BIG screen this summer:
Peter Rabbit 2: The Runaway
A sequel to the 2018 animation blockbuster, the second installment witnesses Peter Rabbit move to the big city upon finding the garden life redundant. However, not every sail must be smooth – he meets people from different walks of life in the big city and eventually ends up creating havoc for his family! Join Peter on this journey in a cinema near you on 13 May 2021.
Cruella
The live-action movie stars Emma Stone as a young Cruella de Vil – the famous villain from ‘101 Dalmatians’. The story revolves around Cruella’s years as a fashion designer in the 70s, when she becomes obsessed with dogs’ skin – especially Dalmatians. The movie is set to release on the BIG screen on 27 May 2021.
Fast & Furious 9
Make way for the 9th installment in the Fast Saga! The plot of the movie centres on Dominic Toretto and his crew having to join forces to battle the most skilled assassin and high-performance driver they’ve ever encountered, who also happens to be Dom’s forsaken brother Jakob. Will Dom be able to save those he loves, or will he go down fighting? Find out on 25 June 2021.
The Conjuring 3: The Devil Made Me Do It
Real-life paranormal investigators Ed and Lorraine Warren are back with a chilling story of terror, murder and unknown evil. The third installment of the real-life inspired series revolves around the fight for the soul of a young boy, which leads to something that is unknown in U.S history – a murder suspect claiming demonic possession as a defense. The movie is set to releases in cinema on 3 June 2021.
A Quiet Place II
The sequel to the 2018 blockbuster follows the events at the home of the Abbott family, who now face the terrors of the outside world. Compelled to resort to the unknown, the Abbott’s realize that the creatures that hunt by sound are not the only threat lurking beyond the sand path. Venture into the unknown with them on 10 June 2021 at a cinema near you.
The Hitman’s Wife’s Bodyguard
The world’s most lethal odd duo – bodyguard Michael Bryce and hitman Darius Kincaid, have taken on another life-threatening mission – to save Darius’s wife Sonia. The trio get caught amidst a global plot only to find that they are all that stand between Europe and a vengeful and powerful madman. Join the fun deadly mayhem on 17 June 2021.
Black Widow
In Marvel Studios’ action-packed spy thriller, Black Widow, Natasha Romanoff confronts the darker parts of her life when a dangerous conspiracy with ties to her past arises. Pursued by a force that will stop at nothing to bring her down, Natasha must deal with her history as a spy and the broken relationships left in her wake long before she became an Avenger. This action-packed blockbuster resales on 9 July 2021.
The Suicide Squad
The sequel to the 2016 Suicide Squad, is set to release across cinemas on 5 August 2021. The movie revolves around super-Villains Harley Quinn, Bloodsport, Peacemaker, and a collection of cons at Belle Reve prison who join the super-secret Force X. Heavily armed, they are dropped off at the remote, enemy-infused island of Corto Maltese where they must fight to live.
Free Guy
After multiple reschedules, this blockbuster starring Ryan Reynolds is set to release on 12 August 2021. The movie’s plot is based on a bank teller named Guy, who realizes he is a character in a video game that is soon going offline! Will he win the race against time to save the game before the developers can shut it down? Find out this summer.
Candyman
A sequel to the 1992 horror film, Candyman makes a comeback to a reestablished neighborhood of Chicago where the legend began. A decade after the last of the Cabrini towers were torn down, Anthony and his partner move into a loft in the now gentrified Cabrini, unknowingly opening a door to a complex past that unravels his own sanity and unleashes a terrifying wave of violence. This spine-chilling thriller is set to release in cinema on 24 August 2021.
Resident Evil: Welcome to Raccoon City
Once the booming home of pharmaceutical giant Umbrella Corporation, Raccoon City is now a dying Midwestern town. The company’s production plant has left the city as a barren wasteland with great evil brewing below the surface. A small group of survivors must work together to uncover the truth behind the crimes of Umbrella Corporation and make it through the night. Watch the eventful night unfold in a theatre near you on 2 September 2021.
The Boss Baby 2: Family Business
The Templeton brothers have become adults and drifted away from each other, but a new boss baby with a cutting-edge approach is about to bring them together again – and inspire a new family business.
Other movies set to release over summer in 2021 include:
Troll: The Tale of Tail (May 2021), Spirit Untamed (June 2021), The Forever Purge (July 2021), Jungle Cruise (July 2021), Reminiscence (August 2021), Stillwater (August 2021), Shang-Chi: The Legend of the 10 Rings (September 2021), The Addams Family 2 (September 2021), Invasion (September 2021), The Many Saints of Newark (September 2021) and more.
From action-packed blockbusters, hair-raising thrillers and a heap of light entertainment, the big screen is set to be your go to destination this summer.
Contact us to display your brand alongside these upcoming blockbusters on the BIG screen!
With roughly 80 days to go for Christmas, we at Motivate Val Morgan look ahead to what’s in store on the BIG screen in the month of December, and why brands should plan to include cinema in their festive media campaigns.
From mystery thriller Death on the Nile – based on the 1973 novel by Agatha Christie and Wonder Woman 1984 – the ninth installment in the DC Extended Universe, December 2020 holds festive treats for both cinemagoers and advertisers.
It has been a difficult year for a majority of industries with the outbreak of the COVID-19 pandemic and its on-going coverage dominating the news.
For cinema, Q2 2020 started off with its closure, followed by a staggered reopening between June and September – with cinemas operating at 30-50% capacity, accompanied by the lack of new content. Then came the release of two highly anticipated blockbusters – Tenet and Mulan, closely following each other, that did rather well on the BIG screen in both UAE and Saudi Arabia:
Following this high note was the official announcement of Death on the Nile, Wonder Woman 1984, No Time to Die and Black Widow pushing its release dates to December 2020, April 2021 and May 2021 (respectively).
The good news for now is that Bollywood blockbuster Laxmmi Bomb – featuring Akshay Kumar, which premiers on 9 November 2020 on Disney Plus Hotstar, will also release across cinemas in Australia, New Zealand and UAE simultaneously, on 9 November 2020. Laxmmi Bomb is anticipated to give cinema another upward push at box office in the UAE.
Laxmmi Bomb Motion Poster Trailer:
For now, December has a treat in store for everyone – cinemagoers and advertisers, with a range of highly anticipated a-list and b-list blockbusters, expected to release on the BIG screen.
The month kicks off with a brand new action comedy adventure featuring Ryan Reynolds – Free Guy, a story about a bank teller who discovers that he’s actually an NPC inside a brutal open world video game, scheduled to release 10 December 2020.
Free Guy Trailer:
Next up is Death on the Nile by 20th Century Studios, scheduled to release on 17th December 2020 . The mystery thriller directed by Kenneth Branagh is based on the 1937 novel of the same name by Agatha Christie, and a follow-up to 2017’s Murder on the Orient Express, featuring a star studded cast which includes Gal Gadot, Kenneth Branagh, Tome Bateman, Russell Brand and Letitia Wright.
Death on the Nile Trailer:
Just in time for Christmas will be the release of the much anticipated DC blockbuster Wonder Woman 1984 by Warner Bros. – featuring Gal Gadot, Chris Pine and Kristen Wiig. The film was originally announced for release on 13 December 2019, before being moved up to 1 November 2019, then to 5 June 5 2020, followed by 2 October 2020, and now 24 December 2020. Fingers crossed we won’t have to wait any longer than December 2020.
Wonder Woman 1984 Trailer:
Please Note: release dates for the movies listed above are subject to change.
December being the month of festivity, is something we’re sure most are looking forward to. There’s no denying that come December, the pandemic might still be headlining the news. However, cinema has always been known for providing audiences with a space for escapism – a place to immerse themselves in a story, for a couple of hours, watching feel-good content. Given the hardships we have experienced this year, in some way or another, December holds optimism among cinemagoers, given the powerful movie line-up, and presents opportunities for advertisers to target audiences who are keen to flex their spending power during the festive month leading up to the new year.
Stay tuned for the latest updates on movies releasing on the BIG screen over the next couple of months. We’ve also recently launched an attractive ‘guaranteed views’ package. Contact us if interested in starting a discussion on cinema advertising opportunities alongside any of the above mentioned blockbusters in the month of December 2020.
Sources: Box office Mojo, NDTV, IMDb and YouTube
