PanaNatural, in partnership with Digitas UAE and Motivate Val Morgan (MVM), launched a cinema campaign to promote PanaNatural cough syrup across the UAE, Kuwait, Bahrain and Qatar starting November 7, 2024.
This latest campaign marks Panadol’s return to cinema advertising following their viral “Art of Release” cinema activation in 2022. The “Art of Release” cinema campaign was a transformative experience that utilized AI technology to visualize personalized pain relief moments, setting a new standard in pharmaceutical marketing.
Under the banner of its innovative campaign, “Your Ticket to Cough Relief,” PanaNatural strategically aligned with the highly anticipated release of Gladiator 2 to engage cinema audiences. The campaign aimed to address seasonal health concerns by promoting PanaNatural as an effective solution for managing coughs during the winter months, ensuring moviegoers could enjoy an uninterrupted cinematic experience.
The on screen component featured a 15-sec PanaNatural Commercial – Booked through Motivate Val Morgan’s by admissions route at select screens of VOX, Reel, and Cinepolis cinemas in the UAE, Kuwait, Bahrain and Qatar.
To strengthen brand engagement in the UAE, PanaNatural launched an off-screen activation in collaboration with VOX Cinemas at City Centre Mirdif and City Centre Deira during the Gladiator 2 screenings. The activation was held at City Centre Mirdif from November 29 to December 1, 2024, and commenced at City Centre Deira on December 13, 2024.
Each gift bag distributed as part of the campaign included a notebook, wet tissues, and a coupon offering moviegoers an exclusive 25% discount on PanaNatural cough syrup, redeemable at BinSina Pharmacy, Boots, and Supercare Pharmacy locations.
Boost your brand’s visibility with a customized cinema campaign that includes on-screen ads and engaging off-screen activations.
Contact us to explore similar advertising opportunities across our cinema network in the GCC, Egypt, and Lebanon.
McVitie’s – British snack food brand, recently booked an integrated cinema campaign with Motivate Val Morgan – through Arab Reach Media Services, for the launch of Digestive Nibbles Hobnobs in Saudi Arabia.
The on-screen component included a 20 sec. ad which screened for a period of 4 weeks (17th November to 14th December 2019) at VOX Cinemas – Red Sea Mall, Al Qasr Mall, and The Roof.
The off-screen campaign – which included a sampling activity, was executed at the above mentioned VOX locations. Phase 1 of the campaign ran from 21st to 23rd December 2019 and Phase 2 ran from 28th to 30th December 2019.
Promoters were hired by the brand to oversee the 6-day sampling activity at the respective cinemas and to assist with the distribution of Digestive Nibbles to cinemagoers walking out of the auditoriums at which the brand’s ad was screening.
A sampling activation is a great way to engage cinema audiences when launching a new product into the market.
Got a product launch in mind for your brand? Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.
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Ülker – Turkish multinational food products maker, recently booked an integrated cinema campaign with Motivate Val Morgan – through Arab Reach Media Services, for the launch of O’lala Sufle in Saudi Arabia.
The on-screen component included a 13 sec. ad which screened for a period of 4 weeks (3rd October to 30th October, 2019) at Muvi Cinemas – Mall of Arabia and VOX Cinemas – The Roof.
The off-screen campaign included a sampling activity at both Muvi Cinemas – Mall of Arabia and VOX Cinemas – The Roof over the weekend 24th to 26th October 2019.
Promoters were hired by the brand to oversee the 3-day sampling activity at the cinemas and to assist with the distribution of Ülker O’lala Sufle cakes to cinemagoers walking out of the respective auditoriums at which the brand’s ad was screening.
A sampling activation is a great way to engage cinemagoers – especially when launching a new product into the market.
Got a product launch in mind for your brand? Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.
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Nestlé Pure Life – popular brand of bottled water, recently booked a cinema campaign through Motivate Val Morgan, at VOX Cinemas – Mall of Egypt.
Booked through Zenith Media, the cinema campaign featured an on-screen commercial and included a sampling activity inside the Kids cinema at VOX Cinemas – Mall of Egypt.
On-screen Advertisement:
A 30 sec. on-screen commercial was booked to screen from 3rd April until 7th May 2019. The advertisement informed children to look inside the water bottle (placed in the cup holder), for a message pertaining to hydration and the importance of water.
Watch the on-screen commercial below:
Sampling Activity:
A sampling activity was scheduled to be executed in 4 bursts over 4 weekends during the month of April.
1st Burst: 04th – 06th April 2019
2nd Burst: 11th – 13th April 2019
3rd Burst: 18th – 20th April 2019
4th Burst: 25th – 30th April 2019*
*The activity scheduled for this weekend will be executed for 3 additional days.
Nestlé Pure Life bottles with a special packaging label – featuring images of animals such as Gorillas’ Leopards, Lions, Penguins, Parrots and Frogs, were placed in the cup holder of each seat, while some of the bottles were placed below select seats.
As the trailers commenced, the on-screen ad also displayed a message asking the audience to look under the seats for another bottle. The kids who found these bottles received a discount voucher from Toys’R’Us .
As part of the sampling activity, usherers were hired to distribute flyers to cinemagoers entering the Kids cinema.
Interested in running a similar integrated cinema campaign in UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Kuwait or KSA?
Contact a member of our sales team for more information.
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Source: Nestlé Pure Life
Ooredoo – international telecommunications company that provides mobile, wireless, wireline, and content services in the Middle East, Europe and Asia, including Algeria, Indonesia, Iraq, Kuwait, Myanmar, Maldives, Oman, Palestine, Qatar and Tunisia, recently booked a 3 x 4m LED Board at VOX Cinemas – City Centre Muscat in Oman for a period of 2 years.
The LED Board was specifically built for the telecommunications company, who also booked the ‘Silence your Mobile Phone’ spot at all VOX locations in Oman (City Centre Muscat, City Centre Qurum, Shatti, Ruwi, Azaiba, MGM, Panorama, Sohar, Sur, Salalah and Buraimi) for a period of 2 years.
At present, the following commercial is screening across all VOX locations in Oman – while we await the material for the ‘Silence your Mobile Phone’ commercial:
Ooredoo has also signed a ticket deal with VOX Cinemas in Oman for Ooredoo Mondays – available exclusively to Ooredoo mobile customers, where cinemagoers can enjoy 2 cinema tickets for the price of 1 cinema ticket.
Visit the VOX Cinemas Oman website for more information on Ooredoo Mondays.
Interested in a cinema similar campaign? Contact a member of our Sales Team for more information on a variety of cinema advertising opportunities across UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia.
Kibsons International – The No.1 online home delivery service in fresh produce category in the UAE, recently booked a cinema campaign through Motivate Val Morgan.
As part of the cinema campaign, Kibsons International booked an on screen commercial and a sampling activity at two leading cinema locations in the Dubai.
On Screen Commercial
Commercial Duration: 30 sec.
Booking Type: Follow a Movie (Avengers: Infinity War)
Cinema Locations: VOX Cinemas – Mall of the Emirates and Reel Cinemas – the Dubai Mall
Watch the commercial below:
Sampling Activity
The sampling activity was executed in two bursts.
VOX Cinemas – Mall of the Emirates
Dates: 26th, 27th and 28th April 2018
Description: A box filled with fruits and vegetables were left on the seats of the Top 3 screens of the cinema screening Avengers: Infinity War.
Watch the video interviews with moviegoers who received the Kibsons goodie box at VOX Cinemas – Mall of the Emirates:
Reel Cinemas – The Dubai Mall
Dates: 3rd, 4th and 5th May 2018
Description: Boxes filled with fruits and vegetables were distributed to moviegoers entering the Top 3 Screens of the cinema to watch Avengers: Infinity War.
Interested in running a similar cinema campaign in UAE, Lebanon, Oman, Egypt, Qatar or Bahrain?
Contact a member of our sales team for more information.
