Landmark Group | Pillar Branding | VOX Cinemas – Mall of Egypt

Landmark Group recently booked an off screen digital pillar campaign through Motivate Val Morgan for brands Splash – the largest fast fashion retailer in the Middle East, and Babyshop – the very first brand launched by the Group, at VOX Cinemas – Mall of Egypt.

The campaign was booked from 20th January 2019 to 23rd February 2019 to screen across the 4 digital pillars in the foyer area of the cinema – displaying a discount offer of up to 70% at both Splash and Babyshop.


Digital Pillar Campaign at VOX Cinemas – Mall of Egypt


Other off screen advertising opportunities available at VOX Cinemas – Mall of Egypt include:


Download the off screen advertising rate card for Egypt, and contact us for more information on similar advertising opportunities across the Middle East.


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Careem | Integrated Cinema Campaign | VOX – City Centre Alexandria

Careem, leading transportation network company based in Dubai with operations in over 100 cities in 14 countries in the Middle East, Africa and South Asia, recently booked an exclusive integrated cinema campaign with Motivate Val Morgan – through Wizzora Advertising Agency, at VOX Cinemas – City Centre Alexandria in Egypt. The cinema campaign included a 60 sec. on-screen ad and an off-screen foyer display.


On-screen Ad

With Egypt’s streets barely being pedestrian-friendly for the average Egyptian at the best of times, it’s safe to assume that for those with a disability, it’s a nightmare.

It is only recently, that numerous Egyptian organisations and groups have begun to do their part by giving back to the community – starting several initiatives that work towards including people with special needs into the community.

2018 was dubbed the year of those challenged with a disability and has seen efforts and decisions being made in order to facilitate the lives of those with a disability.

Aiming to make themselves more accessible to all Egyptians without exception, Careem launched its newest feature yet, ‘Careem Assist’, which eases commute and transportation for passengers with motor disability in Alexandria. ‘Careem Assist’ offers ‘wheelchair accessible’ vehicles which can be accessed through the Careem app.

Additionally, Careem is also in the process of creating ramps around Alexandria to enable Egyptians with motor disabilities to move around freely. Having already built ramps on main streets and next to pedestrian crossing signs, they’ve also set up a track in Alexandria’s Mandara beach.

With approximately 290,612 Alexandrians living with special needs, Careem hopes to not only facilitate their transportation around the seaside city but to also encourage the community to recognise the importance of including all segments of society.


Careem Initiative in Alexandria Egypt


To promote ‘Careem Assist’ in Alexandria, Egypt, Careem booked a 60 sec. on-screen advertisement at VOX Cinemas – City Centre Alexandria for a period of 5 weeks (14th December 2018 – 17th January 2019).



Off-screen Foyer Display

Careem also booked a display which was set up in the foyer area of VOX Cinemas – City Centre Alexandria for a period of 2 weeks (13th December 2018 – 29th December 2018).

The foyer display advertised an offer to save 40% when booking a ride with Careem – using promotion code SAWA.


VOX Cinemas City Centre Alexandria Careem Foyer Display


Here are some other recent integrated cinema campaigns booked through Motivate Val Morgan:



Sony PS4



Interested in booking similar integrated campaigns?

Contact a member of our sales team for more information on cinema advertising opportunities.



Source: Cairo Scene

Sony PS4 | Marvel Spider-Man | Cinema Campaign

Sony PS4 recently booked a 30 sec. on-screen cinema ad with Motivate Val Morgan, through media agency MediaCom, for its latest video game Marvel Spider-Man. The ad was booked to screen at VOX Cinemas – Mall of the Emirates (Dubai) from 7th September 2018 and Riyadh Park Mall (KSA) from 14th September 2018, for a period of 4 weeks.



In addition to the on-screen ad, Sony PS4 also branded 10,000 large popcorn tubs at VOX Cinemas – Mall of the Emirates to promote the latest video game, which according to US Today is the fastest-selling PlayStation exclusive of all time – having sold 3.3 million copies within the first three days of its release.

The branded popcorn tubs were distributed to moviegoers starting Thursday 20th September 2018, and will continue to be dispensed until stocks last.



Got a campaign which could include both on-screen and off-screen cinema advertising?

Contact a member of our sales team for more information on branding options and on-screen advertising opportunities.



Source: IGN News

The Art of Shaving Cinema Activity at VOX Cinemas – Mall of the Emirates

The Art of Shaving – a sought-after brand in the UAE, booked 2 Cinema Activities at VOX Cinemas – Mall of the Emirates, for a period of 1 month through Motivate Val Morgan.

The activities are as follows:


Art of Shaving Cinema Activity VOX Cinemas Mall of the Emirates


The Art of Shaving is also one of the global sponsors of the movie Kingsman: The Golden Circle – which released in cinemas on September 21. International Markets Leader of the brand Asad Raza Khan said, “The Art of Shaving is proud to be associated with Kingsman: The Golden Circle. This association symbolizes the coming together of two concepts which completely believe in the perfect gentlemen and what is needed to become one.”

The Art of Shaving was established in 1996 in New York and was acquired by P&G in 2009. The brand is the top complete male grooming solution, offering products in Skin, Shave, Hair, Body, Face and Beard Care. The brand also introduced a top quality Fragrance line earlier this year.

Dedicated to providing the best overall grooming experience for men, The Art of Shaving arrived in UAE earlier this year, with its first two shops at City Walk: Phase 2 and Dubai Festival City. The brand is also present in select Paris Gallery outlets – including The Dubai Mall and Ibn Battuta Mall.

Check out their website for more information on products and services.