Muvi Cinemas – Salaam Mall in Riyadh is the latest cinema to open as part of the exhibitor’s roll out plan to grow to 307 screens across the Kingdom of Saudi Arabia over the 12 months ahead.
Muvi Cinemas opened its thirteenth location at Salaam Mall in Riyadh on 1st December, 2021. The cinema features 8 standard screens with a total of 1,056 seats.
Similar to other Muvi locations, Salaam Mall – spanning 3,274 sqms, was designed by UK’s Chapman and Taylor and has a theme of urban downtown, with the intention of creating a dynamic, modern and innovative cinema experience. Internal spaces are characterised by an industrial, yet luxurious, material palette, including timber, exposed steelwork, exposed brickwork and an exposed concrete floor. Digital LED screens and dramatic lighting installations complement the city warehouse feel, providing a strong visual identity for the cinema exhibitor.
Located in Riyadh’s suburban Alawali area, Salaam Mall offers a great stop for shopping dining and entertainment.
Muvi Cinemas presently operates 127 screens across 13 locations in 8 cities across Saudi Arabia.
Contact a member of our sales team for cinema advertising opportunities on the screens of Muvi Cinemas –Salaam Mall.
Sources: Zawya and MUVI
VOX Cinemas opened its fifteenth location in the Kingdom of Saudi Arabia at Jubail Galleria Mall in Jubail on 25th October 2021, in line with its commitment to make entertainment experiences accessible to everyone across Saudi Arabia, and contribute to the growth of the entertainment industry in the country.
Located at Jubail’s must-visit shopping and lifestyle destination, VOX Cinemas – Jubail Galleria Mall features five screens, including a Kids screen – a dedicated auditorium for young movie lovers to watch the latest family-friendly films. All auditoriums boast cutting-edge audio-visual technology for an unmatched cinematic experience.
Mohamed Al Hashemi, Country Head of Majid Al Futtaim Leisure, Entertainment, Cinemas, and Lifestyle in the Kingdom of Saudi Arabia said: “VOX Cinemas is excited to join forces with Al Mutlaq Group to open our first cinema in Jubail as we continue to expand our footprint to new cities as well as opening entertainment experiences where we have an established presence. We’re also extremely proud to support job creation with the hiring of local talent, including our first female cinema manager in the Eastern region who will be leading our business in Jubail, as part of our commitment to realise the goals of Vision 2030. The Kingdom is evolving at a rapid pace into a global powerhouse of leisure and entertainment, and we will build on the success of 2021 by significantly increasing our pace of growth. We will also continue to introduce pioneering concepts that provide a place where communities can socialise and enjoy quality time together. We look forward to creating more great moments with our guests at VOX Cinemas Galleria Mall – Jubail.”
Abir Al Mutlaq, Director of Transformation, Al Mutlaq Group added: “VOX Cinemas has a wealth of market expertise and consistently delivers exceptional entertainment experiences for families throughout the Kingdom. We are extremely proud to collaborate once again following our first opening at The Roof in Riyadh in 2019. The state-of-the-art cinema is the first-of-its-kind in Jubail Industrial City and a strategic addition to Galleria Mall. We are confident that it will be a popular entertainment destination with families and movie lovers in the Eastern Province.”
With the opening of Jubail Galleria Mall, VOX Cinemas now operate a total of 154 screens across 15 cinemas in 6 cities in KSA, making it the largest exhibitor by screen count and ticket sales in the country. It is also the largest independent film distributor in the Kingdom.
Click here to book your tickets at this new cinema, and Contact a member of our sales team for cinema advertising opportunities on the screens of VOX Cinemas – Jubail Galleria Mall.
Sources: Zawya and VOX Cinemas
Saudi Arabia celebrated its 91st National Day (also known as Al-Yaom-ul-Watany) on 23rd September 2021, commemorating the birth of the modern Saudi nation.
This year’s theme and slogan was ‘Heya Lana Dar’, which means ‘A Home for Us’ – appreciating the spirit of the country’s cultural diversity that makes everyone (Saudis and foreigners) feel at home.
To honour and celebrate the transformative journey the country has embarked on over the past 91 years, leading brands in Saudi Arabia launched cinema campaigns across the country:
Saudia
The national airline of Kingdom of Saudi Arabia launched its national day cinema campaign emphasizing the spirit of being a Saudi national and its prosperity through generations.
Commercial Duration: 60 sec.
Campaign Duration: 21 – 24 September 2021
Locations: VOX Cinemas (Riyadh Front and Red Sea Mall), Muvi Cinemas (Nakheel Mall and Mall of Dhahran), AMC Cinemas – Stars Avenue and Cinépolis Cinemas – Lulu Mall
STC
Saudi Telecom Company launched its cinema campaign that parades the evolution of digital life in the kingdom.
Commercial Duration: 90 sec.
Campaign Duration: 23 – 25 September 2021
Locations: VOX Cinemas (Riyadh Park Mall and Red Sea Mall), AMC Cinemas – Panorama, Muvi Cinemas (Mall of Arabia and Nakheel Mall) and Cinépolis Cinemas – Lulu Mall
Banque Saudi Fransi
The Saudi based banking group’s national day campaign celebrates the vision and achievement of Saudi Arabia as a nation in various sectors.
Commercial Duration: 30 sec.
Campaign Duration: 21 – 27 September 2021
Locations: VOX Cinemas (Riyadh Park Mall, Kingdom Tower, Riyadh Front and Red Sea Mall), AMC Cinemas (Panorama and Riyadh Gallery) and Muvi Cinemas (Nakheel Mall Riyadh, U Walk, Mall of Arabia, Nakheel Mall Dammam and Mall of Dhahran)
Tamimi Markets
One of the fastest-growing supermarket chains in Saudi Arabia booked an ad to commemorate the Kingdom’s prosperity and greatness.
Commercial Duration: 15 sec.
Campaign Duration: 22 – 28 September 2021
Locations: 25 locations covering multiple VOX, Muvi, AMC and Cinépolis cinema locations
The General Presidency for the affairs of the Grand Mosque and the Prophet’s Mosque
The government agency launched its campaign welcoming pilgrims and aiming to facilitate worshipers to perform the religious worship at the grand mosques with a prompt for being dutiful and generous in the times of the pandemic.
Commercial Duration: 60 sec.
Campaign Duration: 23 – 25 September 2021
Locations: VOX Cinemas – Town Square, Muvi Cinemas – Nakheel Mall in Dammam and AMC Cinemas – Azizia Plaza
With National Days of Oman (18th November), UAE (2nd December), Bahrain (16th December) and Qatar (18th December) around the corner, contact a member of our sales team for more information on cinema advertising opportunities to mark these special days!
Muvi Cinemas City Walk Taif is the 12th location launched by the cinema exhibitor in the Kingdom.
Muvi Cinemas opened its twelfth location at City Walk in Taif on 19 August 2021. The cinema features 10 standard screens with a total of 791 seats.
Similar to other locations operated by the exhibitor, Muvi Cinemas City Walk Taif was designed by UK’s Chapman and Taylor, with an aim to create a dynamic, modern and innovative cinematic experience.
Spanning 4,196-meter square, the designs for the cutting-edge cinema have a theme of urban downtown, with the intention of creating a dynamic, modern, and innovative cinema experience. Digital LED screens and dramatic lighting installations complement the city warehouse feel, providing a strong visual identity for the developments.
City Walk Taif is located in the Mecca Province of southwest Saudi Arabia, and provides one of the best family entertainment experiences in the city, with our great selection of shops, incredible dining options, and fun activities for the whole family.
Muvi Cinemas presently operates 119 screen across 12 locations in 8 cities of Saudi Arabia, and will soon be opening an 8-screen cinema at Salaam Mall in Riyadh.
As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on its opening of City Walk Taif, and warmly welcomes this location to our regional cinema circuit.
Contact a member of our sales team for cinema advertising opportunities on the screens of Muvi Cinemas –City Walk Taif.
Sources: Chapman and Taylor
VOX Cinemas The Esplanade is integrated with Yalla! Bowling and offers a variety of high-end cinematic experiences including GOLD, MAX, and KIDS.
VOX Cinemas celebrated the opening of its latest integrated cinema experience with the launch of VOX Cinemas The Esplanade in Riyadh, Saudi Arabia on 19 August 2021. The opening marks the third fully launched project between VOX Cinemas and Unified Real Estate Development Company as part of a SAR 500 million multi-project investment commitment to develop seven integrated leisure, entertainment, and cinemas experiences across the Kingdom.
The 8-screen multiplex with 868 seats is integrated with Yalla! Bowling, a selection of games including billiard tables and air hockey as well as F&B to complement the cinematic experience. The new cinema endorses signature VOX concepts namely MAX, KIDS and GOLD.
Mohamed Al Hashemi, Country Head, Kingdom of Saudi Arabia, Majid Al Futtaim Leisure, Entertainment, Cinemas and Lifestyle added, “Our expansion in Saudi Arabia continues, and we’re excited to bring more entertainment experiences to communities in Saudi Arabia with the opening of VOX Cinemas The Esplanade. This latest offering is the perfect location to reach a wider audience of movie lovers and anyone else seeking a memorable experience. We are proud to collaborate with Unified Real Estate Development Company once again as together we make a deeper contribution to the Kingdom’s Quality of Life program and Vision 2030. We are committed to continuously investing in our expansion in the Kingdom, especially with the growing demand for world-class, immersive cinematic experiences. We look forward to welcoming people across the community and creating even more great moments with our guests.”
Prince Bandar bin Khalid F. Al Saud, President of Unified Real Estate Development Company added: “Riyadh continues to grow and evolve as a compelling entertainment option in the region, and we are pleased to be a part of this development alongside Majid Al Futtaim. The VOX Cinemas location at The Esplanade promises a rich variety of entertainment experiences to complement the on-screen action, making it an ideal fit for the discerning visitors of The Esplanade.”
In April, VOX Cinemas opened the first ever multiplex in Hail in collaboration with Unified Real Estate Development Company, the largest and fastest-growing outdoor shopping center developer in Saudi Arabia, and together they also have a location at Town Square in Jeddah.
VOX Cinemas presently operates 149 screens across 14 locations in 5 cities of Saudi Arabia.
Motivate Val Morgan congratulates VOX Cinemas on the launch of The Esplanade, and warmly welcomes this new location to our cinema circuit in Saudi Arabia.
Contact us to advertise your brand on the screens of VOX Cinemas – The Esplanade.
Source: VOX Cinemas (Press Release)
The new 6-screen cinema at Nakheel Plaza Buraydah is part of the latest initiative by Muvi Cinemas to launch multiple new locations across the Kingdom.
Muvi Cinemas opened its eleventh location at Nakheel Plaza Buraydah in the city of Qassim in Saudi Arabia on 15 June 2021. The 6-screen cinema with a total of 892 seats, which also includes an Xperience screen powered by CGS, is the first cinema to open in the central Saudi province of Al-Qassim (of which Buraydah is the capital).
Similar to other locations operated by the exhibitor, Nakheel Plaza Buraydah was designed by UK’s Chapman and Taylor, and is based on a theme of urban downtown, with and aim to create a dynamic, modern and innovative cinematic experience.
Muvi Cinemas presently operates 109 across 11 locations in 7 cities of Saudi Arabia, and plans to add an additional 30 sites with more than 300 screens over the 12 months ahead.
As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on its opening of Nakheel Plaza Buraydah, and warmly welcomes this location to our cinema circuit in KSA.
Contact a member of our sales team for cinema advertising opportunities on the screens of Muvi Cinemas – Nakheel Plaza Buraydah.
Sources: Muvi Cinemas, Middle East Construction News, Broadcast Pro Middle East, and Campaign Middle East
VOX Cinemas continues to expand its footprint across Saudi Arabia with the opening of a new 7-screen multiplex at The Spot – Sheikh Jaber in Riyadh.
VOX Cinemas launched a state-of-the-art multiplex at The Spot – Sheikh Jaber in Riyadh on 19 May 2021. The 7-screen cinema with a total of 662 seats and VIP and KIDS experiences is the result of a partnership between Majid Al Futtaim and Rakaa Holding to bring five new integrated entertainment destinations to Riyadh and Jizan.
Providing entertainment for the entire family, the latest location features a modern eight-lane Yalla! Bowling alley and a games section furnished with billiards tables and air hockey.
Commenting on the opening, Mohamed Al Hashemi, Country Head, Kingdom of Saudi Arabia, Majid Al Futtaim Leisure, Entertainment, Cinemas and Lifestyle said, “VOX Cinemas is extremely proud to partner with Rakaa Holding to expand our footprint across Saudi Arabia, which is a key strategic market for us. This launch demonstrates our alignment with Vision 2030’s ambitions to increase the number of family entertainment centres and our commitment to making world-class entertainment accessible to communities throughout the Kingdom. We look forward to welcoming guests to our latest cinematic experience and creating even more great moments for them to enjoy.”
Hamad Al Malik, Board Member of Rakaa Holding added: “We are proud to collaborate with Majid Al Futtaim, which is synonymous with customer-focused and innovative experiences. Saudi Arabia has a thriving leisure and entertainment sector and, given Majid Al Futtaim’s market understanding and expertise, we are confident that these new developments will be hugely successful.”
VOX Cinemas presently operates 141 screens across 13 locations in 5 cities of Saudi Arabia, making it the largest exhibitor by screen count, and the largest independent distributor in the Kingdom. Motivate Val Morgan warmly congratulates VOX Cinemas on the opening of The Spot – Sheikh Jaber and warmly welcomes this new location to our cinema circuit in Saudi Arabia.
Contact us for cinema advertising opportunities at VOX Cinemas The Spot – Sheikh Jaber.
Sources: VOX Cinemas (Press Release)
VOX Cinemas opens its first ever 10-screen multiplex in Hail at Hail Square, Saudi Arabia
VOX Cinemas opened its first ever multiplex in Hail, Saudi Arabia on 14 April 2021. The launch of the 10-screen cinema with a total of 1,309 seats at Hail Square underpins VOX Cinemas’ commitment to expand its footprint to new cities and make its world-class leisure, entertainment and cinema experiences accessible to everyone across the Kingdom.
VOX Cinemas Hail Square boasts signature concepts including VIP, a luxurious offering for discerning movie lovers and KIDS, a colourful and dedicated auditorium catering to young film fans and their families, as well as cutting-edge audio-visual technology for an immersive and unrivalled cinematic experience.
Hail Square marks VOX’s twelfth cinema in the Kingdom and fourth opening since the start of the COVID-19 pandemic. The state-of-the-art multiplex also features Yalla! Bowling, a family and kids entertainment centre with eight bowling lanes, as well as an array of arcade games such as foosball, billiard tables, air hockey and sub soccer to entertain the whole family.
Mohamed Al Hashemi, Country Head, Kingdom of Saudi Arabia, Majid Al Futtaim Leisure, Entertainment, Cinemas and Lifestyle, said, “We are extremely proud to be opening the first ever multiplex in Hail, which reiterates Majid Al Futtaim’s commitment to enter new cities, support job creation and make our leisure and entertainment concepts accessible to families throughout the Kingdom. As part of our endless pursuit to create great moments for everyone, every day, we deliver innovative and integrated cinematic experiences that exceed the expectations of our valued guests.” Al Hashemi added, “VOX Cinemas is dedicated to realizing the goals of Vision 2030 and we will continue with our ambitious expansion plans by opening several new multiplexes throughout the Kingdom this year. Saudi Arabia was the top theatrical market in the Middle East in 2020 and we look forward to leveraging the opportunities of the nascent and rapidly evolving leisure and entertainment sector in this market. We remain incredibly appreciative of our partnership with His Highness Prince Bandar Al Saud and the Unified team and are committed to bringing world-class entertainment offerings to all of their new mall developments.”
Prince Bandar bin Khalid F. Al Saud, President of Unified Real Estate Development said, “In VOX Cinemas we have found a partner that shares the same principles of commitment, ethics and executional excellence that we have at Unified. We are truly delighted to be a part of this world class cinema in Hail which will offer our customers a unique experience and, importantly, will create over 200 job opportunities. We continue to grow our partnership with Majid Al Futtaim and VOX Cinemas, and we look forward to further creating more and more one of a kind entertainment venue through our partnership in line with the Kingdom’s vision 2030 and the Quality of Life Program.”
VOX Cinemas presently operates 134 screens across 12 locations in 5 cities, making it the largest exhibitor by screen count, and the largest independent distributor in the Kingdom. Motivate Val Morgan warmly congratulates VOX Cinemas on the opening of Hail Square and warmly welcomes this new location to our regional cinema circuit.
Contact a member of our team to advertise your brand on the screens of VOX Cinemas – Hail Square.
Sources: VOX Cinemas (Press Release)
AMC Cinemas Dawadmi 3 at Al Makan Mall is the first cinema in the city of Al Dawadmi in KSA, featuring 3 screens – two regular screens and one PRIME at AMC screen, and AMC Cinema Souq – a reimagined and fully customizable food and beverage concept.
AMC Cinemas opened its eighth location – Dawadmi 3, at Al Makan Mall in Al Dawadmi, Saudi Arabia on 20 April 2021.
The 3-screen cinema with a total of 320 seats, featuring a PRIME at AMC screen, is the first cinema to open in the city of Al Dawadmi, and is located in the central region of Saudi Arabia (200KM west of Riyadh) with a population of 53,000.
Greeting guests on arrival at the cinema is AMC Cinema Souq, a reimagined and fully customizable food & beverage concept offering restaurant quality hot foods, one-of-a-kind deserts, and creative handcrafted beverages.
Al Makan Mall is the only shopping mall in Al Dawadmi, attracting consumers from nearby cities such as ‘Sager city’, thus considered the main shopping destination in and around the area.
Together with the two new locations Dawadmi 3 and Star Avenue – which opened on 12 April 2021, AMC Cinemas presently operates 57 screens across 9 locations in 5 cities of Saudi Arabia, with a goal in line with the government’s plan to diversify entertainment content as well as provide new experiences to a range of audiences in several cities across the Kingdom.
*More information on Star Avenue to follow in the coming weeks.
Motivate Val Morgan congratulates AMC Cinemas on the opening of Dawadmi 3, and warmly welcomes this location to our cinema circuit in Saudi Arabia.
Contact us for cinema advertising opportunities across AMC locations.
Source: AMC Cinemas and Swicorp Wabel Reit
One of the most anticipated blockbusters of this year – Godzilla vs. Kong, has been a huge hit in every market it opened, pulling in a record setting US$ 141.7 million overseas. The film opened in 38 different international markets, with China accounting for US$ 99 million over eight days – the country’s largest box-office debut in nearly two years.
With international audiences flocking to movie theaters once again, the U.S. box office too made its triumphant return with the blockbuster earning a thumping US$ 27.9 million in North America in just three days of its release (31 March 2021). In the UAE, the blockbuster garnered an astounding 138,000 admissions in its first four days, with a US$ 1.9 million weekend total – far more than any film has managed since the pandemic began. Saudi Arabia was right behind the UAE with 76,000 admissions for the feature.
The film has also been a hit with critics, currently sitting at 81 per cent on Rotten Tomatoes with 118 reviews counted.
The record COVID-era opening of Godzilla vs. Kong is especially encouraging since Netflix made headlines for paying nearly US$ 450 million to acquire the rights for two sequels to Knives Out. Key tests ahead for global cinema are A Quiet Place Part II (Paramount) and F9 (Universal) – set for international release on 28 May and 25 June respectively, both of which are initially theater exclusives.
Recent hits such as Tom & Jerry and Raya and the Last Dragon also opened in the 20,000 admissions range in the UAE. Open for seven weeks now in the, Tom & Jerry has totaled over 150,000 admissions – an impressive achievement for the animated/live action hybrid, while the Malayalam film The One also opened with 20,000 admissions, all of which indicate that business is back in a big way in the UAE.
Upcoming blockbuster releases across the Middle East include: Mortal Kombat (8 April), Free Guy (20 May), Cruella (27 May), Luca (17 June), F9 (24 June), Top Gun: Maverick (1 July), Black Widow (8 July), Jungle Cruise (29 July), The Suicide Squad (5 August), The Boss Baby: Family Business (16 September), Dune (30 September), Spider-Man: No Way Home (17 December) and The King’s Man (22 December).Advertisers, mark your return to the BIG SCREEN in a BIG WAY!
Contact us for cinema advertising opportunities alongside the above mentioned blockbusters.
Sources: The Numbers, Esquire Middle East, Collider, Forbes and IMDb
