July 24, 2023
Mission: Impossible – Dead Reckoning Part One is the latest thrilling installment in the iconic Mission: Impossible franchise, with the daring Tom Cruise leading the charge. Anticipation for the film’s release has been high among both devoted fans and esteemed critics, and it has already proven to be a resounding box office success.
In its opening week, the movie achieved remarkable milestones, grossing an impressive US$80M domestically within its 5-day opening and amassing a staggering total of US$235M worldwide. This success underlines the enduring appeal of renowned franchises like Mission: Impossible in the region, making them prime opportunities for prominent brands to engage in cinema advertising.
Leading automotive manufacturer BMW, ectronics giant Samsung and luxury clothing and accessories brand Carter & White, among others, seized this golden opportunity to captivate cinema audiences alongside this year’s most highly anticipated action-packed cinematic experience.
Here are the cinema campaigns booked to follow or coincide with Mission: Impossible – Dead Reckoning Part One:
Gazebo Restaurant
Country: UAE
Campaign type: Follow the movie
Expo City Dubai
Country: UAE
Campaign type: On screen 13-26 July 2023
Carter & White
Country: UAE
Campaign type: Follow the movie
Jeep Grand Wagoneer
Country: UAE and KSA
Campaign type: On screen 13 July -09 August 2023
BMW
Country: UAE
Campaign type: Follow the movie
On screen campaign and Off Screen campaign – Refer to the article: BMW | Integrated Cinema Campaign | 2023
Ford Middle East
Country: UAE
Campaign type: Follow the movie
Asyad Express – Ship Your Cart
Country: Oman
Campaign type: On screen 13 July -09 August 2023
Etihad Airways
Country: UAE
Campaign type: Follow the movie
American University of Kuwait
Country: Kuwait
Campaign type: On screen 07 July -20 August 2023
Samsung Flip
Country: UAE
Campaign type: Follow the movie
Suzuki Grand Vitara
Country: UAE
Campaign type: Follow the movie
Massadr
Country: KSA
Campaign type: Follow the movie
Think cinema for ‘attention-grabbing’ advertising!
Check out the list of upcoming blockbusters in Q3 2023 and contact us for cinema advertising opportunities across the GCC, Egypt and Lebanon.
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