WARC recently launched a new white paper ‘Anatomy of Effectiveness’ at the Cannes Lions International Festival of Creativity 2019
The white paper for brand marketers and advertising agencies alike, highlights five key priorities for brands seeking greater impact:
The report highlights that every element involves trade-offs and hard decisions on where to invest, and that insights and creative thinking are required to bring it all to life. But, it’s here that brands will drive better customer engagement.
It also looks at what is changing in a fast-moving industry, featuring expert comment from the likes of Les Binet, Peter Field and Jenni Romaniuk of the Ehrenberg-Bass Institute.
A key takeaways from the section ‘Plan for reach’; which Motivate Val Morgan continues to emphasize when in talks with clients, is the fact that multi-channel integrated campaigns are more effective than single-channel campaigns, particularly when they work together to increase reach.
One way to go about this would be to have longer-form ads in quality media placements such as cinema to build brand awareness, while shorter-form ads online and on TV for activations and promotions.
As per the white paper by WARC, a 2016 study conducted for the Advertising Research Foundation found that investing in cross-platform campaigns delivers a significantly higher ROI. Specifically, going from one platform to two increases marketing ROI by 19%.
Click here to download the white paper and learn how your brand could increase marketing effectiveness.
With an amazing line-up of blockbusters ahead: Fast & Furious Presents: Hobbs & Shaw (August), Once Upon a Time … in Hollywood (August), Mission Mangal (August), Saaho (August), IT Chapter Two (September), Rambo: Last Blood (September), The Joker (October), Gemini Man (October), Terminator: Dark Fate (October), War (October), Doctor Sleep (November), Frozen 2 (November), Jumanji: The Next Level (December); Star Wars: The Rise of Skywalker (December), Bramastra (December), Dabangg 3 (December) and much more, contact us to make cinema an integral part of your media plan.
Sources: WARC and Cannes Lions
A big congratulations out to the winners of the MVM Spider-Man Challenge: Mohamed Refaat and Swati Kapoor.
Having successfully spotted the 5 difference between the two Spider-Man images, Mohamed and Swati won 2 x VOX Cinemas movie passes (each) to watch Spider-Man: Far From Home or any other movie of their preference.
Here are the 5 differences in the two images:
Thank you to all who participated and stay tuned for more competitions in the months ahead!
The 66th Cannes Lions International Festival of Creativity drew to a close on 21 June 2019, with Impact BBDO Dubai winning UAE 7 Lions – the region’s first Grand Prix and 6 Bronze Lions.
Of the 1,252 entries from 62 countries competing in the Print & Publishing Lions category (Communication Track) where 32 Lions were awarded – 1 Grand Prix, 6 Gold, 7 Silver and 18 Bronze Lions, Impact BBDO Dubai snatched the Grand Prix for ‘The Blank Edition’, which saw the agency work with leading Arabic-language daily newspaper An-Nahar to print an entirely blank edition – calling on Lebanese citizens to use the space to send a message to the stalled government.
On UAE winning the ‘Top Award’ and taking home the Grand Prix in this category at the Festival’s opening Awards Show, Jury president, Olivier Altmann, CEO and Chief Creative Officer, Altmann + Pacreau, France, said: “We are very happy to award the Grand Prix to a piece of work that celebrates creativity and journalism.”
After the release of the completely blank edition, the newspaper’s editor-in-chief encouraged citizens to use it to write their own headlines and send messages to politicians, over social media.
Altmann said the bold campaign – and political message – led to an easy jury decision.
“It was really unanimous – a good surprise. It took us about five seconds to award the Grand Prix,” he said.
“For us, it was the perfect demonstration that print creativity can do a lot for print media itself, for print journalism. We thought it was really bold to award a Grand Prix to a white piece of paper that people could fill. It’s almost an interactive tool for real life.”
Image Credits: Getty Images, Cannes Lions 2019
Impact BBDO Dubai also won 6 Bronze Lions across Health & Wellness, Industry Craft, Brand Experiences & Activation and Media categories for: ‘The Toxic Flag’ (Waste Management Coalition), ‘The Zero Tolerance Ribbon’ (28 Too Many) and ‘The Black Edition’ (An-Nahar).
Commenting on the Grand Prix win, Paul Shearer, Chief Creative Officer at Impact BBDO MENA, added: “Bringing home the first Grand Prix Lion for not only the UAE but also the region is of course an incredible honor.”
Shearer said he personally hopes that this win will spur on everyone in the business around MENA.
“There is so much talent and esteemed agencies around that this should be just another step on the regions maturity. I also think some of the other work from the region was unlucky not to win at Cannes, as there was some great work there.”
“I would like to thank Cannes Lions for their continued support with Lynx. Without this I fear we would have never achieved Grand Prix level. Lastly, I would like to thank our Chief Executive Officer, Dani Richa, who’s creative eye makes our work so much better,” said Shearer.
Ali Rez, Regional ECD Middle East & Pakistan at Impact BBDO – who was also a Glass Jury member at Cannes Lions 2019, said: “ In what seemed a year featuring very tough juries, it is even sweeter that Impact BBDO managed to bring home such a large haul of Lions: 13 spread across three offices – UAE, Pakistan and Lebanon, and more than 50 shortlists across almost a dozen categories.”
“The Glass jury was an incredible learning experience featuring some of the sharpest minds in the business – it was an absolute honor to be part of such an important jury. We saw solutions from around the globe tackling a number of issues related to gender inequality: financial inequality, stereotyping, health, violence, even technology-related.”
“A trend that emerged this year was that awareness as a goal is simply not enough anymore, and that action is the need of the day,” he added.
Tres Colacion, Creative Director, Impact BBDO Dubai – who played an instrumental role in campaign creation for An-Nahar, said: “The Blank Edition was a very special project for us. We set to change a national conversation through the power of creatively, the ultimate test. We talk a lot about game “changing ideas” and “culture busting”, but there are very few instances that these opportunities truly present themselves. When they do, you absolutely need to take them and meet them with the kind of ideas that will truly resonate with people.”
The Blank Edition team did just that and I’m incredibly proud to have our work recognized at the highest level. To win a Grand Prix, let alone the first in the region, is the highest honor,” he added.
Check out case study for ‘The Black Edition’:
As the official representative of the Cannes Lions International Festival of Creativity in UAE, Motivate Media Group and Motivate Val Morgan would like to congratulate Impact BBDO Dubai on doing UAE proud by winning 7 Lions – including the most prestigious of them all!
Sources: Cannes Lions 2019, Campaign Middle East, Adweek and PRWEEK
Ramadan is a special month of the year in the Middle East, and similar to that of Christmas in the west, the holy month has become a season of increased consumerism and attention to shopping – presenting advertisers with opportunities to capture the attention of consumers.
Here’s a glimpse of the Ramadan and Eid cinema ads from 2019 that screened across our cinema circuit in the Middle East:
Centrepoint
The 15 sec. commercial, booked through OMD, screened in UAE (25th April – 1st May 2019) and Qatar (25th April – 8th May 2019) at VOX Cinemas – City Centre Ajman, Burjuman, City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates and Yas Mall Abu Dhabi and Doha Festival City.
Homes R Us
The 20 sec. commercial, booked through UM7, screened in UAE from 18th April to 15th May 2019 across VOX Cinemas – City Centre Ajman, Cineplex Grand Hyatt, City Centre Fujairah, City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates, Al Hamra Mall, City Centre Sharjah and Yas Mall Abu Dhabi, Oscar Cinema – Al Foah Mall and Al Wahda Mall, Cinemacity – 06 Mall, Cine Royal Cinema – Dalma Mall, Khalidiyah Mall, Deerfields Mall and Ruwais Mall, Roxy Cinemas – The Beach and Reel Cinemas – The Dubai Mall.
Bank Muscat
The 45 sec. commercial – booked through MediaOne, screened in Oman from 4th June to 8th June 2019 at VOX Cinemas – City Centre Muscat, City Centre Qurum, Suhar Plaza, City Centre Suhar, MGM, Salalah, Shatti and Sur.
Danube Home
The 7 sec. commercial screened in UAE and Oman from 18th April to 15th May 2019 across VOX Cinemas – City Centre Sharjah, Mall of the Emirates, City Centre Fujairah, Al Hamra Mall, Al Jimi Mall, Panorama, Sur, Salalah, Buraimi, City Centre Muscat and City Centre Suhar, Cine Royal Cinema – Dalma Mall and Reel Cinemas – The Dubai Mall.
Mediclinic
The 9.5 sec. commercial screened in UAE from 16th May to 22nd May 2019 at Reel Cinemas – The Dubai Mall, Dubai Marina Mall and Jebel Ali Club, VOX Cinemas – Mall of the Emirates, City Centre Mirdif, City Centre Deira, Mercato Mall, Marina Mall Abu Dhabi and Yas Mall Abu Dhabi, Roxy Cinemas – The Beach and City Walk, Cine Royal Cinema – Dalma Mall and Oscar Cinema – Al Foah Mall.
Dyson
The 30 sec. commercial – booked through GroupM, screened in UAE from 4th June to 9th June 2019 at Reel Cinemas – The Dubai Mall, Dubai Marina Mall, Jebel Ali Club, Rove Downtown, The Springs Souk and The Pointe and Roxy Cinemas – The Beach and City Walk.
Cartier
The 45 sec. commercial – booked through MediaCom, screened in the UAE from 3rd June to 9th June 2019 at VOX Cinemas – The Mall of Emirates and Reel Cinemas – The Dubai Mall.
Toyota
The 25 sec. commercial – booked through Media Market (WARBA), screened in Kuwait from 25th April to 1st May 2019 at VOX Cinemas – The Avenues.
Honda
The 31 sec. commercial – booked through PHD Media, screened in the UAE from 9th May to 5th June 2019 at VOX Cinemas – Mall of the Emirates and City Centre Deira
Du Tuesday
The 62 sec. commercial screened from 16th May to 26th May 2019 across all UAE locations of VOX Cinemas.
Porsche
The 30 sec. commercial – booked through BPG, screened in Kuwait from 2nd May to 8th May 2019 at VOX Cinemas – The Avenues.
Max
The 30 sec. commercial – booked through OMD, screened in Qatar from 29th April to 12th May 2019 at VOX Cinemas – Doha Festival City
Mohammed Bin Rashid Al Maktoum City – District One
The 60 sec. commercial – booked through BPN, screened in UAE from 4th June to 3rd July 2019 at VOX Cinemas – Mall of the Emirates, Mercato Mall, Burjuman and City Centre Mirdif, Reel Cinemas – The Dubai Mall and Dubai Marina Mall and Roxy Cinemas – City Walk.
Missed out on advertising in cinema over Eid al-Fitr? Contact a member of our sales team for cinema advertising opportunities over Eid al-Adha in August 2019.
It’s been said that Disney films have a ‘circle of life’. After years of being heralded as a classic, they get transformed into a live-action remake, and now it’s time for The Lion King to ROAR!
Releasing in cinemas across the Middle East on 18th July 2019, this summer blockbuster will not only revive a classic hit with pioneering photo-real animation technology – delivering a film experience that will be undoubtedly WILD, but is predicted to outshine the success of The Jungle Book (2016).
Watch the trailer of The Lion King 2019:
Here’s what we know about the movie so far:
Rating
Based on Disney’s other live-action remakes and its target audience, it can be presumed that the movie’s rating in the Middle East will end up being a PG feature. Disney would want this movie to be accessible to almost everyone. Therefore, while the remake may take some creative liberties – being a tad darker than its predecessor, the studio wouldn’t risk making it PG-13.
Is the Live-action Remake a Musical too?
Disney’s live action remakes have varied in terms of how closely they match the animated movies they’re based off of. Cinderella and Beauty and the Beast were straightforward adaptations that took a few creative liberties, while Maleficent and Alice in Wonderland saw significant differences.
Our guess is that we’ll have to wait and see as to how much of the live-action Lion King’s plot will deviate from the original movie. It has been confirmed that the July 2019 release will remain a musical, featuring songs that Simba and the gang made melody back in 19994 – which of course we all remember the lyrics to. However, don’t be surprised if, like in Beauty and the Beast, The Lion King remake includes a few original tunes to give it a different feel.
*Did you know – Hans Zimmer – the music supervisor/original score arranger from the 19994 classic, has been brought back to score the remake.
Director
Jon Favreau kicked off his directing career with Made (2001), and followed with Elf (2003) and Zathura: A Space Adventure (2005). Iron Man (2008) marked his biggest blockbuster venture yet, and, along with Iron Man 2 (2010), he helped lay the groundwork for what the Marvel Cinematic Universe (MCU) would become in later years. After scaling back his MCU duties, Favreau kept the blockbuster train in motion with Cowboys and Aliens (2011), and the acclaimed comedy-drama Chef (2014), which he also wrote and starred in. His successful adaptation of The Jungle Book (2016) – Disney’s biggest hits of that year, wowed audiences, and no doubt is one of the reasons why he was tasked with executing the remake of the 1994 classic.
Favreau has proven his skills in delivering a compelling story revolved around realistic-looking, talking animals. Therefore, giving audiences a good remake of The Lion King should not be too hard a task for him, or is it? One thing to remember is that the disparity between the Indian jungle and African savannah is vast, and of course, no beast ROARS louder than lion!
*Did you know – Jon Favreau has also been tasked with Jungle Book 2, for which the release year is still to be confirmed.
Who are voicing the main characters?
Simba – After J.D. McCrary is done voicing young Simba in The Lion King remake, Donald Glover (Magic Mike, Spider-Man: Homecoming and Solo: A Star Wars Story) will take over as the adult prince.
Mufasa – The Lion King remake has only brought back one actor from the original movie, but of all the original performers who could have returned, this would be the person most of us would have wanted back for a reprisal. James Earl Jones will voice Mufasa again, as his voice is unique and one of the best in Hollywood.
*Did you know – This is the second character that Jones has recently revisited, as he reprised Darth Vader in Rogue One: A Star Wars Story.
Nala – Beyonće has snagged the role of Nala, and will take over once Shahadi Wright Joseph is through voicing the lioness. It was reported at the end of March 2017 that Beyonće was Favreau’s top choice to voice Nala, but at the time, she hadn’t made a decision about accepting the role because of her pregnancy. With Beyonće on board, it’s quite likely that she might go on to produce the movie’s soundtrack. Finger’s crossed!
Scar – Chiwetel Ejiofor will succeed Jeremy Irons as the voice of Scar in The Lion King remake. Ejiofor has only voiced one character (Dr. Watson) in 2018’s Sherlock Gnomes, but his face has become all too familiar on the Hollywood circuit (Triple 9, Doctor Strange and The Boy Who Harnessed the Wind).
Timon – In this remake, the famous meerkat Timon – originally voiced by Nathan Lane, will be voiced by Billy Eichner, whose voice is just as memorable as Lane’s.
Pumbaa – There’s no Timon without Pumbaa… is there? Nah, we didn’t think so either! Seth Rogen voice the remake, and while Rogen is a one of Hollywood’s top comedy actors, most of his movies definitely aren’t family friendly. Just saying!
Rafiki – Now who can forget Rafiki: the ape who serves as the shaman of Pride Rock, best remembered for holding up aby Simba for all the animals to see. The late Robert Guillame voiced Rafiki in the 1994 classic and will be succeeded by John Kani (Captain America: Civil War).
Sarabi – Alfre Woodard will voice Sarabi – Mufasa’s wife/Simba’s mother, in The Lions King 2019. Her recent credits include State of Affairs, Luke Cage, Burning Sands and A Series of Unfortunate Events.
Zazu – Rowan Atkinson voiced the uptight majordomo in the original Lion King, and for the remake of 2019, John Oliver will take over as Mufasa’s bird-brained confidant. Oliver is primarily known for his work on The Daily Show and Last Week Tonight.
The Hyenas – The final characters on the list of main characters are Scar’s goons the hyenas – Azizi, Shenzi and Kamari, voiced by Eric André, Florence Kasumba and Keegan-Michael Key, respectively.
Watch the star cast of The Lion King 2019:
Here are some admissions for previous Disney releases in the UAE:
Frozen (2013)
Ranks 5th in UAE’s Top 10 Movies of 2013
Screened in cinema for 20 weeks
Approximately 284K admissions
Cinderella (2015)
Ranks 10th in UAE’s Top 10 Movies of 2015
Screened in cinema for 12 weeks
Approximately 303K admissions
The Jungle Book (2016)
Ranks 1st in UAE’s Top 10 Movies of 2016
Screened in cinema for 20 weeks
Approximately 747K admissions
Finding Dory (2016)
Ranks 4th in UAE’s Top 10 Movies of 2016
Screened in cinema for 21 weeks
Approximately 384K admissions
Moana (2016)
Ranks 8th in UAE’s Top 10 Movies of 2016
Screened in cinema for 21 weeks
Approximately 314K admissions
Beauty and the Beast (2017)
Ranks 3rd in UAE’s Top 10 Movies of 2017
Screened in cinema for 14 weeks
Approximately 498K admissions
Incredibles 2 (2018)
Ranks 9th in UAE’s Top 10 Movies of 2018
Screened in cinema for 17 weeks
Approximately 378K admissions
Motivate Val Morgan forecasts over 750K UAE admissions for The Lions King 2019.
Don’t miss out on making your brand ROAR alongside The Lion King!
Contact a member of our sales team for advertising opportunities with this MEGA Summer Blockbuster!
Relates Article:
2019 Set to be Disney’s Biggest Year Ever!
Animation Movies Appeal to Audiences of All Ages
Sources: Entertainment Weekly, The Edge, CinemaBlend
The Men in Black (MIB) have always protected the Earth from the scum of the universe, and in this new adventure (Men in Black: International), the agents tackle their biggest, most global threat to date: a mole in the organization, in the new Lexus RC F sport coupe.
Lexus vehicles are the official global fleet of the agents in the latest film from the MIB franchise. The Lexus RC F (US 2020 model) stars as the MIB agents’ most elite weapon and vehicle of choice for high-velocity pursuits. The luxury sports coupe recently underwent an exciting change, making it faster, lighter and even more ready to transport the Men in Black as they save the universe; in the film, it also boasts some pretty amazing alien tech. The Lexus RX Hybrid and Lexus LX SUVs are also featured in alien encounters in scenes in the film.
Lexus worked with VOX Cinemas in Saudi Arabia and UAE to promote their partnership with Sony Pictures as the official vehicle of the Men In Black: International film, which released across cinemas on 20th June 2019.
A car display was booked to exhibit at VOX Cinemas – Red Sea Mall (Jeddah) during the ‘premier’ of the movie. Additionally, a 30 sec. on-screen ad was also included as part of the Lexus package from VOX Cinema – which screened during the two premier sessions at Red Sea Mall.
A car display was also booked to exhibit at the premier of Men in Black: International in the UAE at VOX Cinemas – Mall of the Emirates, and remained on display till Monday 1st July 2019.
The team at Motivate Val Morgan assisted Lexus in getting their on-screen material – which screened at the premier, approved by GCAM in Saudi Arabia (on short notice) and also connected Lexus with VOX Cinemas in order to successfully plan and execute the car display during the premier of Men in Black: International at VOX Cinemas – Red Sea Mall and Mall of the Emirates.
Is your brand featuring in/collaborating with any upcoming movies? Contact us for cinema advertising opportunities to amplify reach and recall for your brand.
Sources: Lexus, Deadline and Top Gear Philippines
A unique aspect of cinema advertising is the ability to combine on-screen campaigns with promotional off-screen activities.
Here are three of the latest off-screen campaigns booked through Motivate Val Morgan at VOX Cinemas – City Centre Bahrain.
Athena Private School for Special Education
A new special needs school and the biggest of its kind in Bahrain offering speech, physio, and occupational therapy for children, booked an on-screen and two off-screen campaign via Radius Media Co. WLL with the objective to promote student enrollments.
The on-screen ad was booked to screen from 4th June to 1st July 2019, while the off-screen campaign had two components: a sampling stand in the ground floor foyer area – booked on the weekend 2nd May to 4th May 2019, and a static ad booked from 4th June to 3rd July 2019 on the giant screen and screens at the back of ticket counters.
A leader and innovator in the retail sector – offering a wide range of renowned international brands of watches, writing instruments, eyewear and lifestyle accessories, booked an off-screen campaign from 1st June to 30th June 2019, which included a static ad on the giant screen and screens at the back of ticket counters.
The static ad promotes Tissot’s ‘Scratch and Win up to 100% value back’ – featuring Indian cricketer Virat Kohli
The first self-storage facility of its kind in Bahrain and the Middle East – specializing in providing personal and business storage solutions, booked an off-screen campaign from 4th June to 3rd July 2019, which included a static ad on the giant screen and the screens at the back of ticket counters to promote Takhzeen’s special storage facilities.
Capitalize on imaginative and exciting promotional ideas to complement on-screen campaigns and increase exposure for your brand.
Contact a member of our sales team for similar advertising opportunities in Bahrain and across our circuit in the Middle East.
Kibsons International, online home delivery service in in the fresh produce category, booked its second cinema campaign with Motivate Val Morgan in April 2019 – which included a sampling activity and three on-screen advertisements at various cinema locations across the UAE.
Sampling Activity
A sampling activity was booked to be executed in three bursts:
1st Burst
Locations: VOX Cinemas – Nation Towers and Yas Mall in Abu Dhabi
Campaign Duration: Friday 26th April – Sunday 28th April 2019
2nd Burst
Locations: VOX Cinemas – Marina Mall, Nation Towers and Yas Mall in Abu Dhabi, and City Centre Mirdif in Dubai
Campaign Duration: Thursday 2nd May – Saturday 4th May 2019
3rd Burst (scheduled to be executed in June)
Locations: VOX Cinemas – Marina Mall, Nation Towers and Yas Mall in Abu Dhabi, and City Centre Mirdif in Dubai
Campaign Duration: Thursday 6th June – Saturday 8th June 2019
As part of the sampling activity, a box filled with fruits was distributed to moviegoers at the entrance of three screens at each cinema location.
On-screen Advertisement
In addition to the sampling activity, three on-screen advertisements were booked to screen on rotation at VOX Cinemas, Reel Cinemas and Cine Royal Cinema.
Exhibitor: VOX Cinemas
Locations: Marina Mall, Nation Towers, Yas Mall in Abu Dhabi and City Centre Mirdif in Dubai
Campaign Duration: Thursday 25th April 2019 – Wednesday 8th May 2019 (2 weeks)
Exhibitor: Reel Cinemas
Locations: The Dubai Mall, Dubai Marina Mall and Al Ghurair Centre
Campaign Duration: 24 weeks
Exhibitor: Cine Royal Cinema
Locations: Khalidiyah Mall, Dalma Mall and Deerfields Mall in Abu Dhabi
Campaign Duration: 28 weeks
Ad 1:
Campaign Name: Kibsons Grandmother
Commercial Duration: 30 sec.
Ad 2:
Campaign Name: Kibsons Women
Commercial Duration: 30 sec.
Ad 3:
Campaign Name: Kibsons Football
Commercial Duration: 20 sec.
Contact us to book similar cinema campaigns across the Middle East.
Related Articles
Kibsons International | Cinema Campaign
Nestlé Pure Life | Cinema Campaign | Egypt
Wego | Cinema Campaign | UAE and KSA
Carriage | Cinema Brand Activation | VOX Cinemas – Mall of the Emirates
Source: Kibsons International
Look out …. here comes the Spidey!
Spider-Man marks his much-anticipated return this July with Spider-Man: Far from Home – symbolizing a new era for the Marvel Cinematic Universe as it moves beyond the aftermath of ‘Thanos’.
Not only will this be the first movie since Marvel’s earth-shattering release – Avengers: Endgame, but also the second solo movie in the Spider-Man narrative starring the iconic ‘Queens superhero’ (Tom Holland), who will be joined by Quentin Beck aka Mysterio (Jake Gyllenhaal) – one of Spider-Man’s oldest and most iconic arch-enemies.
The movie’s most recent trailer offered the first look at the post-Endgame Marvel Cinematic Universe – along with substantial Avengers: Endgame spoilers, and also provided confirmation on the existence of alternate universes (Multiverse) when Nick Fury (Samuel L. Jackson) introduced Peter Parker to Mysterio, who revealed himself to be a man from an alternate dimension – Earth-833.
The trailer – which released on Monday 6th May 2019, had the biggest digital launch in Sony Entertainment’s history with over 135 million views in 24-hours.
Avengers: Endgame broke records and surpassed Titanic (1997) as the second highest grossing movie of all time with US$2.5 billion in worldwide revenue – including Dh40 million at UAE box office, and Spider-Man: Far from Home is expected to halo this tremendous success. Spider-Man: Homecoming (2017) ranked 4th in ‘UAE’s Top 10 Movies of 2017’ – screening for a period of 16 weeks and doing over 380K admissions. As per our analysis, Spider-Man: Far from Home will have forecasted admissions of approximately 400K.
If the trailer is anything to go by, Disney seems to be giving fans the indication that Spider-Man is gearing up to be the focal point of the Marvel Cinematic Universe in our now ‘post-Tony Stark world’.
Don’t miss out on advertising alongside this mega blockbuster!
Contact a member of our sales team for more information on cinema advertising opportunities.
Sources: Digital Trends, Digital Spy, Slash Films and TechnoBuffalo
Summer is officially upon us!
As the temperature reaches fever pitch over the months ahead and outdoor activities become close to impossible, cinema offers an ideal escape from the heat. Cool down by sipping a cold soda or an icy slush, indulge in deliciously flavoured popcorn and watch some of the best content the industry has to offer.
Q1 2019 witnessed the release of a number of blockbusters – from M. Night Shyamalan’s psychological thriller Glass, Bollywood’s first rap-based movie Gully Boy and a record-breaking comedy-adventure movie Total Dhamaal, to sci-fi blockbuster Alita: Battle Angel and Oscar winner Jordan Peele’s US.
No doubt those movies were big, but what lies ahead is even bigger!
At the start of Q2, we watched Marvel’s Avengers: Endgame sink the Titanic (1997) to gain the spot of being the second highest grossing movie of all-time. With the remaining months of Q2 and Q3 set to deliver an array of blockbusters – rom-coms, animation, horror, thriller, superhero sagas and much more, get ready to be blown away!
Here’s our compilation of must watch movies over Summer 2019:
Aladdin – Releasing on May 23rd 2019
Godzilla: King of the Monsters – Releasing on May 30th 2019
Ma – Releasing on May 30th 2019
The Hustle – Releasing on June 6th 2019
John Wick: Chapter 3 – Parabellum – Releasing on June 6th 2019
Dark Phoenix – Releasing on June 6th 2019
Bharat (Hindi) – Releasing on June 6th 2019
Rocketman – Releasing on June 13th 2019
Shaft – Releasing on June 13 2019
The Zoya Factor– Releasing on June 13th 2019
*Awaiting the release of the trailer
Toy Story 4 – Releasing on June 20 2019
Men in Black: International – Releasing on June 20th 2019
Yesterday – Releasing on June 27th 2019
Annabelle Comes Home – Releasing on June 27th 2019
Spider-Man: Far From Home – Releasing on July 4th 2019
The Lion King – Releasing on July 18th 2019
Fast & Furious Presents: Hobbs & Shaw – Releasing on August 1st 2019
Artemis Fowl – Releasing on August 8th 2019
Where’d You Go, Bernadette – Releasing on August 8th 2019
Once Upon a Time in Hollywood – Releasing on August 15th 2019
It: Chapter Two – Releasing on September 5th 2019
Please Note: Movie release dates are subject to change.
What does this mean for brands/advertisers?
Reach out to a larger and more captive audience – who rather be cooling down indoors over a movie.
Capitalize on re-targeting audiences as they re-visit cinemas to watch not one but multiple movies over summer – which also leads to greater brand recall.
Don’t miss out on giving your brand the best screen treatment it deserves this summer. Contact a member of the sales team for more information on cinema advertising opportunities.
