With less than two weeks to go for the biggest creative communications event in the MENA region, here are the latest updates from the desks of Dubai Lynx.
This year’s festival (10th to 13th March 2019 at Madinat Jumeirah), will be a focused two-day event dedicated to inspiration and insight, followed by an awards show. The event guarantees to bring top creatives, the world’s best brands, fledging start-ups and everyone in between under one roof, to learn, network and celebrate creativity in communications.
Choose your perfect pass for 2019
Meet the world’s biggest brands, agencies, media owners and consultancies at Dubai Lynx. Find the right option for you and secure your place at the Festival in 2019.
Compare all passes
Spotlight on Saudi Arabia
Image credits: Kingdom Centre
The opportunity for growth in KSA is clear. Creativity will be the differentiator for brands looking to win in this market. In 2019, the Festival will dedicate a full day to focus on Saudi Arabia. Powered by STC, the tailored programme brings together a diverse selection of speakers. Hear from content creators, creative agencies, TV stars, media platforms, the Ministry of Health and more, on what the landscape looks like today.
Topics that will be covered as part of this programme include:
Find out how to keep up with a nation that doesn’t stop evolving.
Learn how to plan for social impact with strategic creativity.
Hear what Saudi’s next generation really want from tomorrow.
Discover more about culture in KSA from the content makers influencing it.
Don’t miss out.
Dubai Lynx 2019 – Toolkit
We don’t need to tell you that attending the Festival is essential. However, we do understand how difficult it is to make your case to the budget-holder – quite possibly your BOSS.
Therefore, the team at Dubai Lynx have put together a toolkit to help you out. It’s a handy set of resources – including a guide to how the Festival offers great ROI and a ready-to-send cover letter – designed to help you frame the conversation. You’ll be able to make an argument so compelling, they’ll simply have to say ‘YES’.
Get the toolkit
Dubai Lynx 2019 will champion diversity
Image credits: Odyssey
Discover the programme of onstage content, sessions giving women a stage to thrive, initiatives spotlighting the next generation of female talent, and much more.
Discover what it means to create real cultural impact.
Understand subconscious bias with an interactive workshop.
Find out how to be a female leader at our Meet Up.
Spotlight on the Industry’s Bravest Brands
Image credits: The Drum
This year’s festival will welcome some of the world’s boldest brands. Witness CMOs and brand leaders on stage, sharing behind-the-scenes insight – on leadership, creating compelling content and building innovative campaigns. Also expect an exciting programme of panels, informal sessions and competitions hosted by some of the industry’s biggest names.
Get inside Amazon’s creative hub.
Brand Breakfasts with Euronews | Monday 11, 9:45AM at the Discover Stage
Have breakfast with Euronews.
The Strange Power of Movement Marketing | Monday 11, 16:30 at Transformation Stage
Discover the power of movement marketing with Mahindra Group and Emirates Airline.
Learn why emotions matter most with Fatafeat and Mayar Foods.
Tell Us a Secret – The Human Side of Leadership
Explore the human side of leadership with General Motors and The Marketing Society.
For those of you who haven’t attended Dubai Lynx in the past, check out the highlights from 2018 to see why this is a ‘must-attend’ event:
Visit Dubai Lynx for more information.
Source: Dubai Lynx
Motivate Val Morgan has signed an exclusive advertising sales partnership with AMC Cinemas for their cinema locations across the Kingdom of Saudi Arabia.
AMC, a global leader in entertainment, opened the first cinema in Saudi Arabia in April 2018 at King Abdullah Financial District (KAFD) in Riyadh. Globally AMC’s brands include Odeon Cinemas, UCI Cinemas and Nordic Cinema.
Over the next five years, AMC plans to open 50 cinemas in cities all across Saudi Arabia, expanding to a total north of 75 locations throughout the kingdom by 2030.
“This is a game-changing initiative within the regional entertainment space,” said Ian Fairservice, Managing Partner of Motivate Media Group. “Expanding into Saudi Arabia remains one of our key business objectives and fulfils our long-held belief in the value of key strategic partnerships.”
Additionally, as part of Saudi Arabia’s Vision 2030, Motivate Val Morgan will support AMC in the education and training of young Saudi Nationals through a special internship programme, including sponsoring their attendance at the Dubai Lynx Festival of creativity each year, which brings together top creatives and the world’s best brands.
For more information on AMC Cinemas, please visit their website and contact us for cinema advertising opportunities at this location.
On Monday 28th January 2019, VOX Cinemas opened its doors to the very first cinema in Jeddah at Red Sea Mall.
The multiplex, with a seating capacity of over 1,400 seats, features 12 screens in total and includes Saudi Arabia’s largest IMAX viewing experience, three Gold Class screens and a Kids screen.
Cameron Mitchell, CEO of Majid Al Futtaim Cinemas, said Saudi Arabia has the capacity for high audience numbers.
Speaking at the opening ceremony at Red Sea Mall, Mitchell stated: “If you look at Dubai we have some 15 million customers there per annum. On the short-term goal in Saudi Arabia we are expecting the market to reach about 30 million customers.”
Research from PwC Middle East in November 2018 estimated that that total cinema revenue in Saudi Arabia would reach $1.5 billion by 2030. The forecast was based on a projected 2030 population of 39.5 million, and 6.6 screens per 100,000 people.
Last year, VOX Cinemas announced it would be investing $533 million to open 600 theaters in the next five years.
“Some 95 percent of our employees here are from Saudi Arabia. In any country where we operate cinemas, we localize the team. We have an Egyptian team in Egypt and a Lebanese team in Lebanon and of course Saudis in Saudi Arabia,” said Mitchell.
“We expect the cinemas in the Red Sea Mall to be showing…a mix of films, probably about 300 films per year with at least six new movies every single week. It will take a while for us to have enough cinemas for everyone to get to go to the cinema whenever they want to.
“In my opinion, the cinema is a good place for families to spend time together in a social environment, especially in hot summer days, when outdoor activities are limited.”
The new multiplex in Jeddah will offer cinema enthusiasts the opportunity to watch some of the world’s biggest blockbuster movies, and according to Mitchell, there would be no issues in relation to gender segregation as there are cinemas for families and separate ones for bachelors.
Here’s the walk-through video of VOX Cinemas – Red Sea Mall:
And a glimpse of the opening ceremony of VOX Cinemas – Red Sea Mall:
تم افتتاح ڤوكس سينما، أول سينما في جدة!
شكراً لضيوفنا الكرام الذين حضروا حفل افتتاح ڤوكس سينما #رد_سي_مول. تم افتتاح أول سينما في جدة ونحن متشوقون لخدمتكم جميعاً ابتداءً من اليوم! أضخم الأفلام وأفضل التجارب في انتظاركم في ڤوكس سينما، رد سي مول. احجزوا تذاكركم عبر https://voxcinemas.info/2ScvAh4 #ڤوكس_سينما_السعودية #ڤوكس_جدةThank you to our esteemed guests who attended the grand opening of VOX Cinemas, Red Sea Mall, and those who tuned in! The first cinema in Jeddah awaits you with the biggest blockbusters and amazing experiences. Book your tickets now at https://voxcinemas.info/2ScvAh4 Jeddah
Posted by VOX Cinemas KSA ڤوكس سينما السعودية on Tuesday, 29 January 2019
VOX Cinemas- Riyadh Park Mall has been operational since May 2018, and Motivate Val Morgan is the official cinema advertising partner of VOX Cinemas at both locations in the Kingdom.
Contact us for more information on cinema advertising opportunities in KSA.
For more information on locations and movie timings, visit https://ksa.voxcinemas.com/
Related Articles:
VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall
Sources: Arab News and VOX Cinemas
All the movie trailers from Super Bowl 2019 including Guillermo del Toro’s Scary Stories and Avengers: Endgame
The 53rd staging of Super Bowl – one of the most-watched events on TV, took place on Sunday 3rd February 2019, and even though there weren’t as many big blockbusters teases this year, we still got looks at Avengers: Endgame, Captain Marvel, Wonder Park, Jordan Peele’s Us, and more.
Here are the trailers that aired during the big game and its pre-show:
Alita: Battle Angel (February 14, 2019)
Captain Marvel (March 7, 2019)
Wonder Park (March 14, 2019)
US (March, 2019)
Avengers: Endgame (April 25, 2019)
Toy Story 4 (June 20, 2019)
Fast & Furious Presents: Hobbs & Shaw (August, 2019)
Scary Stories to Tell in the Dark (August, 2019)
Don’t miss out advertising your brand alongside these blockbusters – guaranteed to usher in large cinema audiences across the Middle East.
Contact your respective Account Manager for a detailed list of movies releasing over the year ahead, or check out our 2019 Sizzle Reel.
Source: Vox
Motivate Val Morgan is proud to announce its twentieth year as a leading cinema advertising company in the Middle East.
Established in 1999 by Motivate Media Group and Val Morgan Cinema Network, Motivate Val Morgan launched with a six-screen multiplex in Ajman (UAE), one sales professional and a part-time administrative assistant. The business has since expanded exponentially and we now represent leading cinema exhibitors across UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait, and comprise a team of more than 30 members.
We are fortunate to have experienced steady growth over the last two decades and are extremely proud of our accomplishments along the way.
Our success can be attributed to a clear and focused vision, along with a talented and dedicated team. Specifically:
There’s no doubt in saying that everybody loves cinema! It’s one of the favorite past times in the region and guarantees delivery of affluent audiences with high spending power.
Cinema is even recession proof!
For advertisers however, cinema had always been considered a local medium. And one of the main challenges faced when pitching for regional campaigns has been the lack of a footprint in Saudi Arabia – the main market in the GCC.
Following the lift on the 35-year-old ban on cinema in Saudi Arabia in May 2018 – a massive breakthrough for cinema in the region – Motivate Val Morgan was able to establish a new arm of its business in the Kingdom. 2019 will be the continuation of this new journey, as we gain greater market share in the coming years and foresee our team in KSA growing to the size of our regional team.
As we enter our twentieth year, we are sharply focused on the future strategy of the company. Our key goals include:
We sincerely thank our advertisers and business partners who are a valued part of our company’s growth and success, and look forward to your continued partnership and the opportunity to serve you in decades to come.
In addition to the company-wide celebrations of our 20th anniversary milestone, we would also like to express our genuine gratitude to our valued advertisers by:
Additionally:
Finally, a big thank you out to all the team members of Motivate Val Morgan. Thanks to their dedication and hard work, we are strongly positioned to grow our geographical footprint and continue to be recognized as a leader in cinema advertising, offering innovative solutions in an ever-changing industry landscape.
Motivate Val Morgan – connecting brands to cinema: a blockbuster pairing
VOX Cinemas recently added two new locations to its portfolio – Al Jimi Mall in UAE and City Centre Suhar in Oman.
On Thursday 24th January 2019, VOX Cinemas opened its first location in Al Ain (UAE) at Al Jimi Mall. The cinema is home to 8 screens with a total seating capacity of 646 seats, and includes MAX, Kids and Theatre by Rhodes experiences.
On Tuesday 22nd January 2019, VOX Cinemas opened its second location in Sohar (Oman) – City Centre Suhar. The cinema is home to 9 screens with a total seating capacity of 996 seats, and includes MAX and Kids experiences.
With the addition of these two new locations, VOX Cinemas presently operates 200 screens across 18 locations in the UAE and 58 screens across 12 locations in Oman.
Contact us for more information on cinema advertising opportunities across all locations operated by VOX Cinemas – UAE, Oman, Lebanon, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia.
Landmark Group recently booked an off screen digital pillar campaign through Motivate Val Morgan for brands Splash – the largest fast fashion retailer in the Middle East, and Babyshop – the very first brand launched by the Group, at VOX Cinemas – Mall of Egypt.
The campaign was booked from 20th January 2019 to 23rd February 2019 to screen across the 4 digital pillars in the foyer area of the cinema – displaying a discount offer of up to 70% at both Splash and Babyshop.
Other off screen advertising opportunities available at VOX Cinemas – Mall of Egypt include:
Download the off screen advertising rate card for Egypt, and contact us for more information on similar advertising opportunities across the Middle East.
Related Articles:
In 2019, Walt Disney Studios may break box office records for having the highest-grossing year of all-time for a Hollywood studio.
Since the start of Hollywood’s golden age, Disney has been at the forefront, pushing forward creativity – mainly animation movies.
While Disney experimented in live-action films over the years, it wasn’t until the 2000s that they really took the medium seriously – with their very first Pirates of the Caribbean movie, The Curse of the Black Pearl.
Gore Verbinski’s 2003 Pirates of the Caribbean movie was the studio’s first PG-13 film ever, and its overwhelming success ultimately convinced Disney to pursue more movies in that vein.
Eventually, that meant acquiring Marvel Entertainment in 2009 and Lucasfilm in 2012. Thanks to a steady stream of Marvel, Pixar, and Star Wars releases, as well as a new trend in live-action remakes from the company’s flagship studio, Disney has managed to dominate the worldwide box office, and 2019 seems to be the year where the studio will take things to the next level.
Walt Disney Studios is set to release nine blockbusters in 2019, and while nine releases are a lot for one year, it’s actually the size of them that’s truly overwhelming:
Captain Marvel (March)
Dumbo (March)
Avengers: Endgame (April)
Aladdin (May)
Toy Story 4 (June)
The Lion King (July)
Artemis Fowl (August)
Frozen 2 (November)
*Awaiting the release of the trailer
Star Wars: Episode IX (December)
*Awaiting the release of the trailer
Taking all of these movies into account – two saga endings, two massive live-action remakes, and several other highly-anticipated films, Disney is on track to top their record of being the only studio in history to earn US$6 billion at the worldwide box office twice. In fact, they just might be the first studio to hit US$7 billion (if not higher) in 2019. With Avengers and Star Wars releasing in the same year, not to mention another Frozen film, it’s VERY possible.
Disney Movie Success – UAE
Don’t miss out on advertising your brand alongside these highly anticipated Disney Blockbusters of 2019.
Contact us for more information on cinema advertising opportunities across the Motivate Val Morgan circuit.
Sources: ScreenRant, YouTube and MVM Analysis
Valentine’s Day is a key gifting period – presenting advertisers with opportunities to target audiences who are open to inspiration.
Whether you’re a brand wanting to promote a new line of jewellery or launch a new fragrance, booking a cinema campaign close upon of Valentine’s Day will successfully move your brand closer to its target audience.
Movies screening at the cinema in the weeks leading up to Valentine’s Day 2019 include:
Dog’s Way Home – 31st January 2019
Destroyer – 31st January 2019
Cold Pursuit – 7th February 2019
What Men Want – 7th February 2019
The Prodigy – 7th February 2019
Movies screening at the cinema on Valentine’s Day 2019 include:
Alita: Battle Angel – 14th February 2019
Happy Death Day 2U – 14th February 2019
Isn’t It Romantic – 14th February 2019 (TBC in Middle East)
Example Valentine’s Day on screen ads booked through MVM:
Liali
Damas
Beyond on screen advertising, we offer a variety of off screen options for your brand to engage with cinemagoers at this special time of year:
Foyer/Sampling Displays
Cinema Activations
Contact us for more information on cinema advertising opportunities leading up to Valentine’s Day.
Careem, leading transportation network company based in Dubai with operations in over 100 cities in 14 countries in the Middle East, Africa and South Asia, recently booked an exclusive integrated cinema campaign with Motivate Val Morgan – through Wizzora Advertising Agency, at VOX Cinemas – City Centre Alexandria in Egypt. The cinema campaign included a 60 sec. on-screen ad and an off-screen foyer display.
On-screen Ad
With Egypt’s streets barely being pedestrian-friendly for the average Egyptian at the best of times, it’s safe to assume that for those with a disability, it’s a nightmare.
It is only recently, that numerous Egyptian organisations and groups have begun to do their part by giving back to the community – starting several initiatives that work towards including people with special needs into the community.
2018 was dubbed the year of those challenged with a disability and has seen efforts and decisions being made in order to facilitate the lives of those with a disability.
Aiming to make themselves more accessible to all Egyptians without exception, Careem launched its newest feature yet, ‘Careem Assist’, which eases commute and transportation for passengers with motor disability in Alexandria. ‘Careem Assist’ offers ‘wheelchair accessible’ vehicles which can be accessed through the Careem app.
Additionally, Careem is also in the process of creating ramps around Alexandria to enable Egyptians with motor disabilities to move around freely. Having already built ramps on main streets and next to pedestrian crossing signs, they’ve also set up a track in Alexandria’s Mandara beach.
With approximately 290,612 Alexandrians living with special needs, Careem hopes to not only facilitate their transportation around the seaside city but to also encourage the community to recognise the importance of including all segments of society.
To promote ‘Careem Assist’ in Alexandria, Egypt, Careem booked a 60 sec. on-screen advertisement at VOX Cinemas – City Centre Alexandria for a period of 5 weeks (14th December 2018 – 17th January 2019).
Off-screen Foyer Display
Careem also booked a display which was set up in the foyer area of VOX Cinemas – City Centre Alexandria for a period of 2 weeks (13th December 2018 – 29th December 2018).
The foyer display advertised an offer to save 40% when booking a ride with Careem – using promotion code SAWA.
Here are some other recent integrated cinema campaigns booked through Motivate Val Morgan:
Interested in booking similar integrated campaigns?
Contact a member of our sales team for more information on cinema advertising opportunities.
Source: Cairo Scene
