More cinemas reopen in Saudi Arabia, Egypt and parts of UAE after the three month COVID-19 closure.
Saudi Arabia lifted its national curfew on June 21, 2020 and resumed commercial activities, which included the reopening of cinemas across the country. However, in line with government restrictions, social distancing remains in place and wearing of masks is mandatory.
VOX and Muvi Cinemas have opened its door to patrons who have dearly missed one of their favourite pastimes since the lockdown was imposed. The two cinema exhibitors also posted videos on their social media channels highlighting the safety and precautionary measures they have taken to ensure a safe and enjoyable experience for cinemagoers:
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Click here for more information on VOX health and safety measures
Egypt significantly eased regulations against the spread of the coronavirus, cancelling the overnight lockdown on June 23, 2020, with cinemas among the list of venues allowed to reopen. VOX Cinemas Egypt opened its doors to the public on June 27, 2020, with all necessary health and safety measures in place – in line with government guidelines.
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Following the reopening of cinemas in Dubai and Ajman, and as part of the reopening of economic and tourism activities, cinemas in in Sharjah and Ras Al Khaimah also reopened at 50 per cent capacity on June 24, 2020. Individuals entering cinemas are still required to have their temperature checked at the entrance, wear face masks and observe physical distancing of two metres.
Cinemas in UAE, Saudi Arabia and Egypt will screen previously released blockbusters from 2019 and early 2020, until new blockbusters start releasing from July 2020.
Contact us for more information on our attractive reopening cinema advertising packages in Saudi Arabia, Egypt and UAE.
Related Article:
Cinemas Reopen in Dubai and Ajman – UAE
Sources: Gulf Business and The National
As published in Digital Cinema Report.
ScreenX, the innovative 270-degree panoramic movie-going format by CJ 4DPlex was awarded Gold in the Media, Visual Communications & Entertainment category at this year’s Edison Awards.
“We are incredibly honored to be receiving recognition from the Edison Awards for ScreenX,” said CJ 4DPlex CEO JongRyul Kim. “In the last few years, ScreenX has grown exponentially in footprint and content, screening more than 12 Hollywood films a year and reaching new heights of innovation to a wider global audience. We thank our partners in the exhibition and studio space and the entire global ScreenX team across offices in Seoul, Beijing and Los Angeles for their hard work and efforts.”
Among the entries from some of the best products, services, and businesses in innovation for the year 2020, the innovative cinema format was chosen as a winner by a panel of more than 3,000 leading business executives from around the world. “After a thorough review, the Edison Awards judges recognize ScreenX as a game-changing innovation standing out among the best new products and services launched in their category,” said Frank Bonafilia, Executive Director of the Edison Awards.
ScreenX is the world’s first multi-projection theatre technology that allows a 270-degree panoramic movie watching experience, allowing the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand the center screen image to the side walls, surrounding audiences with imagery and providing a sense of being inside the movie. To date, the format is available in 326 auditoriums and 36 countries worldwide.
Motivate Val Morgan represents two cinema chains in the Middle East offering the Screen X experience – Reel Cinemas (The Dubai Mall) and Muvi Cinemas (Mall of Arabia and U Walk).
Source – Digital Cinema Report
Muvi Cinemas – Saudi Arabia’s first homegrown cinema brand, opened its doors to cinema audiences at its fourth location at U-Walk in Riyadh on Thursday 5th March 2020.
The cinema features 13 screens with a total of 1398 seats and a range of cinema experiences which include Dolby Cinema™, ScreenX, Samsung Onyx and Suites.
Dolby Cinema™ delivers the total cinema experience. It combines the most powerful image and sound technologies with inspired design to make every visit an unforgettable cinematic event.
ScreenX is a truly immersive cinema experience for those who want to experience blockbusters not just watch them. The world’s first multi projection movie theatre. ScreenX presents unprecedented panorama screen by extending the main screen to each side of walls in the auditorium. Through this panorama screen, the audience will feel as if they are right in the movie. This experience is also available at the cinema exhibitor’s Mall of Arabia location in Jeddah.
Muvi Cinemas is the first cinema in the Middle East to include a Samsung Onyx Cinema LED screen, which accommodates virtually any venue configuration while delivering technical performance and reliability beyond that of traditional projector-based operations.
The extraordinary display installed at Muvi Cinemas – U-Walk transforms the cinema viewing experience with HDR support, offering unparalleled picture quality – true colors and greater vibrancy and accuracy.
Discover the key features of Samsung Onyx in the video below:
Suites is the ultimate luxury cinema experience by Muvi – featuring reclining seats, footrests, extra legroom and USB charging ports. The experience includes an exclusive lounge with an a la carte menu, where cinemagoers can choose from light bites to a full meal. Meals can be eaten in the lounge or inside cinema.
The opening of U-Walk follows the launch of the 7 screen cinema with 659 seats at Nakheel Mall in the city of Dammam which opened in February 2020.
For more information about Muvi Cinemas, visit: www.muvicinemas.com
As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on its opening at U-Walk (Riyadh) and Nakheel Mall (Dammam), and warmly welcomes these two new location to our cinema circuit in KSA. Contact us for cinema advertising opportunities in KSA.
Source: Muvi Cinemas and Samsung
Muvi Cinemas – Saudi Arabia’s first homegrown cinema brand, opened its doors to cinema audiences at its second location at Al Hamra Mall in Riyadh on Wednesday 18th December 2019.
The cinema features 6 screens with a total seating capacity of 554 seats and a concession area that hosts ‘Skinny Pizza’ – a healthier modern take on traditional pizza .
Al Hamra Mall is cozy and quant, catering to the community of Eastern Riyadh. Movie lovers can benefit from the location of the new cinema that is conveniently located on the new metro line opening soon in 2020.
The cinema chain presently operates a total 21 screens across Jeddah (Mall of Arabia) and Riyadh (Al Hamra Mall), and is expected to open its flagship location in Riyadh in the first quarter of 2020 at U-Walk. This location will feature 12 screens including the first Samsung Onyx LED screen in KSA, replacing traditional projection technology.
The openings are part of an aggressive expansion plan to launch 20 locations by end of 2020 across the region, as a result of the cinema chain signing a partnership deal with Arabian Centers which will see a network of film theatres established in malls in cities throughout the country.
For more information about Muvi Cinemas, visit: www.muvicinemas.com
As the official advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on its opening at Al Hamra Mall and warmly welcomes this new location to our cinema circuit in KSA.
Contact us for cinema advertising opportunities across the Middle East.
Sources: Muvi Cinemas, Zawya and Arabian Business
A number of interesting on-screen campaigns screened across the Motivate Val Morgan circuit in UAE and KSA during the months of September and October 2019.
From Expo 2020, Ford, Yas Island, Fly Dubai, Malabar Gold, Uber, Marina Home, Cheesecake Factory and Magnum in the UAE, to Downy, Mercedes, Emirates, Carolina Herrera, Nespresso and Burgerizzr in Saudi Arabia, and many more …..
Here are some of the commercials for your viewing pleasure:
Narciso Rodriguez
The 15 sec. ad screened at Oscar Cinema – Al Wahda Mall, VOX Cinemas – City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates, Nation Towers Abu Dhabi and Yas Mall and Reel Cinemas – The Dubai Mall and Jebel Ali Recreation Club in UAE from 3rd September – 30th September 2019.
The same ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, Kingdom Tower and The Roof and AMC Cinemas – KAFD from 3rd September – 30th September 2019.
Visa
The 15 sec. ad screened at Roxy Cinemas – City Walk, Reel Cinemas – Dubai Marina Mall, The Springs Souk, The Dubai Mall, The Pointe and VOX Cinemas – City Centre Mirdif and Mall of the Emirates in UAE from 5th September – 2nd October 2019.
Uber
The 30 sec. ad screened at Reel Cinemas – Dubai Marina Mall and The Dubai Mall and VOX Cinemas – Mercato, Mall of the Emirates and Yas Mall in UAE from 5th September – 2nd October 2019.
The same ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD from 5th September – 2nd October 2019.
Mercedes GLE
The 60 sec. ad screened at VOX Cinemas – City Centre Mirdif, Marina Mall Abu Dhabi and Mall of the Emirates in UAE from 5th September to 18th September 2019.
The same ad screened in Saudi Arabia (with a different end slide) at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 5th September to 18th September 2019.
Marina Home
The 15 sec. ad screened at VOX Cinemas – Abu Dhabi Mall, City Centre Mirdif, Mall of the Emirates and Reel Cinemas – The Dubai Mall in UAE from 19th September to 25th September 2019.
Downy
The 15 sec. ad screened at Reel Cinemas – Dubai Marina Mall and The Dubai Mall and VOX Cinemas – City Centre Mirdif and Mall of the Emirates in UAE from 3rd October to 9th October 2019.
The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall, The Roof, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia from 10th October to 16th October 2019.
StudioRepublik
The 30 sec. ad screened at VOX Cinemas – City Centre Mirdif and Mall of the Emirates and Reel Cinemas – The Dubai Mall and Dubai Marina Mall in UAE from 3rd October to 16th October 2019.
Magnum
The 20 sec. ad screened at VOX Cinemas – Mall of the Emirates in UAE from 3rd October to 30th October 2019.
Expo 2020
The 60 sec. ad screened at VOX Cinemas – Mall of the Emirates, City Centre Sharjah, Yas Mall, City Centre Deira, Burjuman, City Centre Mirdif and Mercato, Reel Cinemas – The Dubai Mall and Dubai Marina Mall, Oscar Cinema – Al Ain Club, Al Barrari Mall, Al Foah Mall, Al Wahda Mall, Al Raha Mall and Al Shaab Village, Cine Royal Cinema – Dalma Mall, Roxy Cinemas – City Walk and Cinemacity – Zero 6 Mall in UAE from 17th October to 13th November 2019.
Samsung Galaxy Fold
The 30 sec. ad screened at Roxy Cinemas – City Walk and The Beach, VOX Cinemas – City Centre Mirdif, Mall of the Emirates, Yas Mall and The Galleria Al Maryah Island and Reel Cinemas – The Dubai Mall and The Pointe in UAE from 24th October to 20th November 2019.
Emirates
The 30 sec. ad screened at VOX Cinemas – Burjuman, City Centre Deira, City Centre Mirdif, Mercato, Marina Mall Abu Dhabi, Mall of the Emirates, Yas Mall and City Centre Sharjah, Cinemacity – Zero 6 Mall and Cine Royal Cinema – Dalma Mall in UAE from 3rd October to 30th October 2019.
The 30 sec. ad screened at VOX Cinemas – Red Sea Mall, Al Qasr Mal and The Roof and AMC Cinemas – KAFD in Saudi Arabia from 24th October to 20th November 2019.
The Cheesecake Factory
The 15 sec. ad screened at Reel Cinemas – The Dubai Mall and VOX Cinemas – Mall of the Emirates and Yas Mall in UAE from 17th October to 6th November 2019.
The same ad screened in Saudi Arabia (with a different end slide) at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD from 24th October to 13th November 2019.
Dolce & Gabbana
The 30 sec. ad screened at Oscar Cinema – Al Wahda Mall, Reel Cinemas – The Dubai Mall and VOX Cinemas – City Centre Mirdif, Mall of the Emirates and Yas Mall in UAE from 3rd October to 30th October 2019.
The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 3rd October to 23rd October 2019.
Ford
The 60 sec. ad screened at VOX Cinemas – Mercato, Mall of the Emirates, Nation Towers Abu Dhabi and Reel Cinemas – Dubai Marina Mall and The Dubai Mall in UAE from 12th September to 9th October 2019.
The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 19th September to 16th October 2019.
Mohamed Bin Rashid City
The 60 sec. ad (in English and Arabic) screened at VOX Cinemas – Burjuman, Mercato, City Centre Mirdif and Mall of the Emirates, Reel Cinemas – The Dubai Mall and Jebel Ali Recreation Club and Roxy Cinemas – City Walk in UAE from 17th October to 13th November 2019.
The same ad also ran at Oscar Cinema – Al Wahda Mall in UAE from 28th October to 13th November 2019.
Healthpoint
The 30 sec. ads screened in rotation at Oscar Cinema – Al Foah Mall, Al Shaab Village and Al Wahda Mall, Cinemacity – Zero 6 Mall, Cine Royal Cinema – Dalma Mall, Khalidiya Mall and Deerfields Mall and VOX Cinemas – City Centre Fujairah, Marina Mall Abu Dhabi, Nation Towers, Al Hamra Mall, Yas Mall, City Centre Sharjah and Al Jimi Mall in UAE from 17th October to 13th November 2019.
Fly Dubai
The 30 sec. ads screened in rotation at Oscar Cinema – Al Wahda Mall, VOX Cinemas – Burjuman, City Centre Mirdif, Mercato and Mall of Emirates and Reel Cinemas – The Dubai Mall in UAE from 26th September to 16th October 2019.
One of the ads from above also screened in Saudi Arabia at VOX Cinemas – Red Sea Mall, Al Qasr Mall and West Avenue Mall from 26th September to 9th October 2019.
YAS Island
The 60 sec. ad (in English and Arabic) screened at VOX Cinemas – City Centre Ajman, Burjuman, City Centre Mirdif, Mercato, Mall of the Emirates, City Centre Fujairah, Al Hamra Mall and Yas Mall, Oscar Cinema – Al Foah Mall and Al Wahda Mall, Cine Royal Cinema – Dalma Mall and Khalidiya Mall and Reel Cinemas – The Dubai Mall and Al Ghurair Centre in UAE from 3rd October to 30th October 2019.
Al Shindagha Museum
The 30 sec. ad screened at VOX Cinemas – City Centre Mirdif and Mall of the Emirates and Reel Cinemas – The Dubai Mall and Al Ghurair Centre in UAE from 12th September to 2nd October 2019.
Malabar Gold
Malabar Gold booked a 52 week on-screen campaign to follow all Asian movies at the following locations in the UAE: VOX Cinemas – Marian Mall Abu Dhabi, Yas Mall, Abu Dhabi Mall, City Centre Deira, Burjuman, City Centre Mirdif, Cineplex Grand Hyatt, City Centre Shindagha, City Centre Sharjah, City Centre Ajman, City Centre Fujairah, Al Hamra Mall, Al Jimi Mall, Mall of the Emirates and Mercato, Cine Royal Cinema – Khalidiya Mall, Dalma Mall and Ruwais Mall, Oscar Cinema – Al Wahda Mall, Al Ain Club and Al Shaab Village, Cinemacity – Arabia Centre and Reel Cinemas – The Dubai Mall and Al Ghurair Centre, in UAE.
As part of this 52 week campaign, the 60 sec. ads above screened in September and October 2019.
Ghost Recon
Ghost Recon booked a 30 sec. follow a movie on-screen campaign alongside Joker at VOX Cinemas – Mall of the Emirates in UAE.
The ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall from 3rd October to 30th October 2019.
Splash
Splash booked a 30 sec. on-screen campaign to follow Asian movies War at Housefull 4 (for a period of two weeks from the date of release) at VOX Cinemas – Marina Mall Abu Dhabi, City Centre Deira, Mall of the Emirates, Al Hamra Mall, Burjuman, City Centre Mirdif and Cineplex Grand Hyatt in UAE.
The same commercial screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and Al Qasr Mall, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia from 3rd October to 27th November 2019.
Atlantis
Atlantis booked a 30 sec. follow a movie on-screen campaign alongside Maleficent at VOX Cinemas – Mall of the Emirates, Reel Cinemas – The Dubai Mall, Dubai Marina Mall, The Pointe and Roxy Cinemas – The Beach in UAE.
Hermes
Hermes booked a 30 sec. follow a movie on-screen campaign for its fragrance Twilly alongside the following movies: Once Upon a Time in Hollywood, The Goldfinch, Downtown Abbey and Ad Astra, at the following cinema locations: Reel Cinemas – The Dubai Mall, Dubai Marina Mall, Jebel Ali Recreation Club, Rove Downtown, The Springs Souk, The Pointe and Al Ghurair Centre and Roxy Cinemas – The Beach and City Walk.
Mobily
The 15 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, West Avenue Mall and Al Qasr Mall, and AMC Cinemas – KAFD in Saudi Arabia from 3rd October to 16th October 2019
Leejam
The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, West Avenue Mall, Al Qasr Mall, Kingdom Tower and The Roof, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia in Saudi Arabia from 12th September to 2nd October 2019
Burgerizzr
The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Al Qasr Mall, West Avenue Mall and The Roof in Saudi Arabia from 19th September to 16th October 2019
Carolina Herrera
The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD in Saudi Arabia from 19th September to 16th October 2019.
Riyadh Season
The 30 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, Al Qasr Mall, The Roof, West Avenue Mall, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia in Saudi Arabia from 28th October to 10th November 2019.
Saudi Energy Efficiency Centre
The 15 sec. ad screened at VOX Cinemas– Riyadh Park Mall, Red Sea Mall, Al Qasr Mall, The Roof, Kingdom Tower, West Avenue Mall, AMC Cinemas – KAFD AND Muvi Cinemas – Mall of Arabia in Saudi Arabia from 10th October to 13th November 2019.
Nespresso
The 30 sec. ad screened at VOX Cinemas – Riyadh Park Mall and Red Sea Mall from 10th October to 6th November 2019 and AMC Cinemas – KAFD in Saudi Arabia from 10th October to 4th December 2019.
Contact a member of our sales team for more information on on-screen advertising across our circuit in the Middle East.
Ülker – Turkish multinational food products maker, recently booked an integrated cinema campaign with Motivate Val Morgan – through Arab Reach Media Services, for the launch of O’lala Sufle in Saudi Arabia.
The on-screen component included a 13 sec. ad which screened for a period of 4 weeks (3rd October to 30th October, 2019) at Muvi Cinemas – Mall of Arabia and VOX Cinemas – The Roof.
The off-screen campaign included a sampling activity at both Muvi Cinemas – Mall of Arabia and VOX Cinemas – The Roof over the weekend 24th to 26th October 2019.
Promoters were hired by the brand to oversee the 3-day sampling activity at the cinemas and to assist with the distribution of Ülker O’lala Sufle cakes to cinemagoers walking out of the respective auditoriums at which the brand’s ad was screening.
A sampling activation is a great way to engage cinemagoers – especially when launching a new product into the market.
Got a product launch in mind for your brand? Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.
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The second edition of the MENA Cinema Forum – largest conference and exhibition dedicated to cinema in the MENA region, organized by Great Minds Events took place at Conrad Dubai from 22nd to 24th October 2019.
From conferences, workshops, corporate meetings, film slates, screenings, post-event receptions, an expo and awards ceremony, and much more, this year’s forum was on a much larger in scale – richer in content and designed to enhance the industry evolution through updates on regional projects and policies, technological and technical advancements in cinemas and best practices in next generation of customer experience and engagement, through a mixture of various content and mediums.
2019 witnessed over 60 speakers, 200+ C-Level Executives, 800+ attendees, 115+ sponsors and exhibitors from 50+ countries.
Day 1 kicked off with an Opening Keynote by the Strategic Partner of the MENA Cinema Conference: Cameron Mitchell, Chief Executive Officer, Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment.
The panel discussion on MENA Cinema Upcoming Project Updates included:
The panel also indulged in a live debate chaired by Jan Runge, MENA Cinema Chairman & Advisor, answering questions from the delegates and attendees at the forum.
Day 1 also featured a presentation focusing on ‘Cinema Strategies and Statistic Updates’ delivered by Rajkumar Akella, Managing Director, Comscore India (Movies)
His discussion included the following:
Ashish Shukla, the Chief Executive Officer of Cinépolis Gulf addressed the audience with project updates from the fastest growing international exhibitor in the region – Cinépolis. He also unveiled a new special and exclusive project and partnership in the UAE.
The event was held across 2 levels at the Conrad Dubai; one to host conference sessions and the other for exhibitors to showcase their products and technologies.
The Trade Show on Day 1 featured technical seminars on:
Day 2 included a mix of presentations and panel discussions that focused on:
Technical Seminars on Day 2 of the forum included:
Day 3 focused on regional content production, best practices in this field and regional and international collaborations. A series of 6 masterclasses addressed pertinent topics such as film financing, script writing, production and acting, catered to professionals and newcomers alike.
New to 2019 were workshops and masterclasses on key topics for a more interactive and hands-on learning experiences – delivered by global leaders to help enhance learning and growth opportunities at the forum.
The workshops held on day 3 covered range of topics and themes:
MENA Cinema Forum also hosted an Expo – The largest exhibition of its kind in the region, and amongst one the largest cinema expos globally, for the second time round, following the success of last year’s round.
The exhibition introduced interesting and interactive attractions including but not limited to floor talks, product demos, themed entertainment, mini-screenings, an Augmented Reality and Virtual Reality zones, rest and refreshment parlors.
The Awards ceremony – presented by Comscore and co-presented by Dubai Studio City, are globally recognized and are a fixture of the big global conventions, and now in MENA. These awards are based on quantitative data measuring performance of all sectors and markets across the globe with identical metrics.
Here’s a list of this year’s winners:
Expanding its scope as an event for the cinema industry – with the aim to engage, wow and inspire, this year included several international and regional content screenings at VOX Cinemas – Mall of the Emirates and Reel Cinemas – Dubai Mall: International films such as The Addams Family, Terminator: Dark Fate, Leonardo – The Works and Zombieland: Double Tap. Other screenings included: local and regional content such as Son-Mother.
Pass holders were given the opportunity to interact with cast and crew of some of these feature films.
At the end of each day of the forum, post-event reception – in a themed setting, offered refreshment and entertainment in a fun and relaxed atmosphere for attendees to mingle and further nourish their friendships and business relationships.
Here’s a video with highlights from MENA Cinema Forum 2019:
The next forum will be held in October 2020.
For more information on the MENA Cinema Forum visit www.menacinema.com
Sources: Zawya and MENA Cinema Forum
Related Article:
Highlights from MENA Cinema Forum 2018
Motivate Val Morgan – in partnership with Muvi Cinemas, hosted a Private Screening of Gemini Man for our distinguished clients and advertisers in Jeddah (Saudi Arabia) at Muvi Cinemas – Mall of Arabia on Monday 14th October, 2019.
With an attendance of over 240 invitees – a mix of agency and direct clients (and their family members), the Private Screening, below are some images from the event:
In addition to the movie screening, our invitees experienced a guided tour of the brand new cinema complex operated by Muvi Cinemas at Mall of Arabia.
We would like to take this opportunity to thank Muvi Cinemas for helping us organize and execute this screening – making it a memorable one!
Finally, a big thank you out to our invitees who attended. We hope you enjoyed the screening!
Stay tuned for more updates on future Private Screenings by Motivate Val Morgan.
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Motivate Val Morgan has signed an exclusive advertising sales partnership with Muvi Cinemas in Saudi Arabia.
Muvi Cinemas – owned and operated by The Next Generation Company, is the first and only home-grown cinema brand in the Kingdom of Saudi Arabia. Having opened its first cinema at Mall of Arabia in Jeddah on 10th August 2019, the cinema chain plans to launch 250 screens across the Kingdom over the next 24 months – offering customers a range of cinema experiences, which include: SCREENX, Junior, Suites and bespoke Xperience.
Sultan Alhokair, Chairman and Founder of Muvi Cinemas said: “Muvi Cinemas is committed to delivering a world class experience to the Kingdom of Saudi Arabia.
Motivate Val Morgan presently has exclusive advertising partnerships with 7 other cinema exhibitors across UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia, and a circuit of over 580 cinema screens.
Speaking on the new partnership, Ian Fairservice, Managing Partner of Motivate Media Group said: “Our continued expansion into The Kingdom of Saudi Arabia is key to fulfilling our business objectives. We are pleased to be associated with Muvi Cinemas and look forward to a successful partnership for many years to come.”
As the official cinema advertising partner, Motivate Val Morgan warmly welcomes Muvi Cinemas to our circuit in KSA.
Contact us for more information on cinema advertising opportunities at this new location.
For more information on Muvi Cinemas, please visit www.muvicinemas.com
