Two years since its launch, Motivate Val Morgan’s cinema advertising platforms, CinePlan and CineMeasure, have set a new industry benchmark by providing advertisers with an unmatched ability to plan, execute, and evaluate their campaigns.
CinePlan offers flexibility by allowing advertisers to choose ‘predefined packages’ or customize their reach through the ‘by admission’ route, expanding the scope of cinema advertising. Complementing this, CineMeasure delivers detailed post-campaign analysis, seamlessly integrating with CinePlan to provide admission data.
These platforms, with their intuitive design and robust features, have empowered over 350 advertisers and agency planners to manage their cinema campaigns effortlessly by ensuring transparency, both in audience measurement and accountability, across a wide cinema network.
Reflecting on the platform’s success, Avinash Udeshi, COO of Motivate Val Morgan, said, “Cinema advertising has always had the power to create deep audience connections, but our vision was to take it a step further by introducing a data-driven, audience-centric platform that provides the granular data and measurement tools advertisers are accustomed to in digital and other media channels.
With CinePlan and CineMeasure, we’ve built a proprietary system that helps brands craft customized media plans tailored to their unique campaign needs. By combining detailed audience data with targeted advertising options, we’re enabling brands to connect with their audiences more effectively than ever before. The precision, transparency, and insights that these tools provide have transformed cinema into a strategic powerhouse in our clients’ media mix, ensuring that every campaign delivers measurable impact.”
Early success stories highlight this effectiveness. Carrefour’s ‘Friday Sale’ campaign hit its target audience within three weeks, showcasing the platform’s cost efficiency. Similarly, Galaxy Chocolates used the ‘by admission’ strategy, blending on-screen ads with in-cinema sampling to enhance brand presence during Eid, all while staying within budget.
Explore our case studies to discover how CinePlan and CineMeasure have enabled leading brands to achieve their strategic objectives:
CinePlan & CineMeasure – Case Study – Galaxy
CinePlan & CineMeasure – Case Study – Carrefour
CinePlan & CineMeasure – Case Study – Dallah Healthcare Company
CinePlan & CineMeasure – Case Study – One World International School
Building on its latest ‘by city’ audience targeting capabilities, the game-changing bilingual platform plans to keep rolling out new features, including advanced analytics, improved reporting, and deeper audience insights. These enhancements aim to meet advertisers’ growing need for data-driven strategies, ensuring CinePlan and CineMeasure stay ahead in the evolving world of cinema advertising.
As Motivate Val Morgan continues to expand its cinema network and innovate its offerings, CinePlan and CineMeasure stand as a testament to the company’s dedication to providing advertisers with cutting-edge tools to achieve their campaign objectives. The platform not only represents a significant milestone in cinema advertising but also underscores Motivate Val Morgan’s role as a trailblazer in the industry, setting a new benchmark for what’s possible in this medium.
Start your cinema advertising journey here: https://motivatevalmorgan.com/planning-measurement/
Sylndr, an automotive-focused e-commerce marketplace in Egypt, recently booked a promotional campaign for its website at VOX Cinemas – Mall of Egypt and City Centre Almaza from 26 January to 13 February 2023.
The campaign involved an off-screen cinema advertising where a kiosk with a promoter was set up in the foyer area of the cinemas at Mall of Egypt and City Centre Almaza.
The promoter engaged with cinemagoers by explaining the platform and inviting them to participate in a ‘spin-the-wheel’ contest, with the chance to win a car or other exciting prizes. This interactive experience allowed patrons to learn about the sylndr.com.
Contact us for more on how off screen cinema advertising could help move your brand closer to its target audience.
Kibsons booked an integrated cinema campaign with Motivate Val Morgan at VOX, Royal and Oscar cinemas in Abu Dhabi, UAE.
The on screen component included four 30 sec. ads following Asian Mega Blockbuster Pathaan at VOX Cinemas – Yas Mall,Royal Cinemas – Khalidiyah Mall and Oscar Cinema – Wahda Mall
*The four creatives are running in rotation across the respective cinema locations
For the off screen advertising component, Kibsons booked a sampling activity over the weekend of 28th to 29th January at VOX Cinemas – Yas Mall and Royal Cinemas – Khalidiyah Mall. A box filled with fresh fruits was distributed to moviegoers at the entrance of the screens at both cinema locations.
The power of an integrated cinema campaign is unmatchable – leave your mark and build better brand awareness by amplify exposure for you brand.
Contact us for similar advertising opportunities across our cinema circuit in the GCC, Egypt and Lebanon.
The newly launched platform has the capability to offer data and insight driven audience based cinema buying across Motivate Val Morgan’s network of cinemas in the Middle East.
Motivate Val Morgan, the leading cinema advertising company in the Middle East has launched a dedicated platform – CinePlan and CineMeasure, through which advertisers can plan and measure their cinema campaigns with ease.
CinePlan is a tool that can be utilized to build a cinema media plan based on advertiser requirements, and offers two routes: By Admission and By Package. The By Package route presents advertisers with the option to book existing pre-designed packages sold by Motivate Val Morgan, while the By Admission route is a new extension to the existing bouquet of cinema advertising offerings, where advertisers can define their advertising reach at cinema locations of preference.
CineMeasure is a post campaign measurement tool that works seamlessly with CinePlan to analyze and report admission data for an executed campaign.
Ian Fairservice, Managing Partner, Motivate Media Group, said, “As the region’s leading cinema advertising company, with over twenty-three years of regional experience, we are committed to constantly improve and innovate our offerings. The launch of CinePlan and CineMeasure marks a significant milestone for Motivate Val Morgan, as it establishes a first-to-market platform through a self-service model, a major focus for the company as we look to empower advertisers and provide autonomous cinema planning and measurement.”
The platform will add exceptional value for advertisers as it has the capability to offer data and insight driven audience-based buying across Motivate Val Morgan’s network of cinemas in the region, improving accountability and transparency to address concerns on cinema audience measurement, a byproduct of the pandemic.
Avinash Udeshi, Chief Operating Officer, Motivate Val Morgan commented, “While being a market leader, we have always had a consultative approach in terms of buying and delivering on campaign objectives. Through this platform, we will offer the same total flexibility and convenience to advertisers and agency planners, with admission data from the cinema box office. Thus, cinema advertising can now be further planned, bought, and measured through a simple yet comprehensive dashboard. The system has the capability to buy audience by numbers, demography, and income groups, right down to a granular level of an individual screen at a particular location.”
Advertisers can leverage CinePlan and CineMeasure to connect the dots between ad exposure and a campaign’s outcome.
Promo/Launch Video:
Visit: Motivate Val Morgan to start planning your cinema advertising campaign.
Lexus booked a car display with Motivate Val Morgan, through Play Dooh at VOX Cinemas – City Centre Mirdif during the Eid Weekened (7-14 July 2022).
The car display featured the all-new Lexus IS 350 2022 in the foyer area of the popular cinema location, and was timed to coincide with the release of the long-awaited Marvel blockbuster Thor: Love and Thunder.
Perfectly blending power, enthralling performance, striking design and sophistication, Lexus IS delivers a driving experience that stirs every emotion.
Motivate Val Morgan offers a range of off screen promotional activities to compliment and support on screen advertising, ranging from Digital Screens, Sampling Inside Cinemas, to Lighboxes, and much more.
Contact a member of our sales team for more information on how off-screen cinema advertising could help move your brand closer to its target audience, and click here to read more on Lexus IS.
Saudi Tourism recently booked two off screen cinema advertising campaigns – through PHD, across the Motivate Val Morgan regional circuit.
The first wave of the campaign commenced in December 2021 across multiple VOX Cinema locations in UAE, Bahrain, Kuwait and Oman, and Reel Cinemas – The Dubai Mall in UAE. The second wave commenced in February 2022 across multiple Muvi, AMC and VOX cinema locations, and Cinépolis –Jameah Plaza in Saudi Arabia.
The campaign covered a variety of digital screens across the cinemas, which included digital pillars, hero screens, entrance lightboxes and main trailer screens.
Also check out the Saudi Tourism Authority on screen cinema ad booked through Motivate Val Morgan in 2021.
Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.
Contact us for more information on integrated cinema campaigns across our cinema circuit.
Tuesday 5th October is the official Global James Bond Day – a celebration of 59 years of the Bond franchise since the release of Dr. No in 1962. This year, we celebrate the success of Daniel Craig’s last turn as 007 in No Time To Die.
Last Thursday (30th September 2021), we witnessed the return of the ‘licensed troubleshooter’ on the BIG Screen in a BIG way, exceeding conservative pre-weekend projections by rocketing to record US$119M in its opening weekend at international box office (a total of 54 markets).
The 25th James Bond film is also the first Hollywood title of the pandemic-era to cross US$100M in its international launch without China.
No Time To Die opened on 985 screens in the Middle East, making it the biggest release in the market this year. UAE and Saudi Arabia grossed US$2M and US$1.8M, respectively, in its opening weekend (Sept. 30 – Oct. 3).
The weekend opening of James Bond – No Time To Die was not only a busy weekend at the cinema, for it was also the busiest weekend’s in 2021 for Motivate Val Morgan, for we witnessed an influx of brands joining the ‘BondWagon’ to secure advertising alongside the most anticipated movie of the year.
Here are the advertisers who gained coverage beside 007 himself:
DHL
Campaign Type: Follow A Movie (No Time To Die)
Country: Egypt
Locations: VOX Cinemas – City Centre Alexandria, City Centre Almaza, Mall of Egypt
B.Tech
Campaign Type: Follow A Movie (No Time To Die)
Country: Egypt
Locations: VOX Cinemas – City Centre Alexandria, City Centre Almaza, Mall of Egypt
Christian Dior
Campaign Type: Follow A Movie (No Time To Die)
Country: KSA & UAE
Locations: Multiple AMC, Muvi, Reel and VOX cinema locations
Cartier
Campaign Type: Follow A Movie (No Time To Die)
Country: KSA, UAE & Qatar
Locations: Multiple Muvi, Reel and VOX cinema locations
Spotii
Campaign Type: Follow A Movie (No Time To Die)
Country: KSA & UAE
Locations: Muvi Cinemas – Mall of Arabia and VOX Cinemas – Riyadh Park Mall
Armani / Prive
Campaign Duration: Sept. 30th to Oct. 29th
Country: UAE
Locations: Reel Cinemas – The Dubai Mall and VOX Cinemas – Mall of the Emirates
Galaxy Fusions
Campaign Duration: Sept. 30th to Nov. 3rd
Country: UAE
Locations: Reel Cinemas – The Dubai Mall and VOX Cinemas – Mall of the Emirates, City Centre Mirdif, Nakheel Mall and Wafi City
*A total of three commercials that will screen in rotation.
Land Rover (Defender)
Campaign Duration: Sept. 30th to Oct. 13th/Oct. 20th
Country: UAE & Kuwait
Locations: Multiple Reel and VOX cinema locations
Saudi German Hospital
Campaign Duration: Sept. 30th to Dec. 1st
Country: UAE
Locations: Multiple Reel and VOX cinema locations
Campaign Duration: Sept. 30th to Dec. 1st
Country: Kuwait
Location: VOX Cinemas – The Avenues
Yas Island
Campaign Duration: Sept. 30th to Oct. 13th
Country: UAE
Locations: Multiple Reel and VOX cinema locations
Atlantis
Campaign Type: Follow A Movie (No Time To Die)
Country: UAE
Locations: Reel Cinemas – The Dubai Mall, Dubai Marina Mall and The Pointe, and VOX Cinemas – Mall of the Emirates
Prada
Ad Format: 4DX
Campaign Duration: Sept. 30th to Oct. 27th
Country: UAE
Locations: Multiple VOX cinema locations
Kuwait Finance House
Campaign Duration: Oct. 1st to Oct. 21st
Country: UAE
Location: VOX Cinemas – The Avenues
*A total of three commercials that will screen in rotation.
Doha Academy
Campaign Type: Follow A Movie (No Time To Die)
Country: Qatar
Location: VOX Cinemas – Dubai Festival City
RedBull Mobile
Country: Oman
Locations: Multiple VOX cinema locations
The campaign was meant to commence on Sept. 30th; however it has been delayed due to Cyclone Shaheen raging through parts of the Gulf region – mainly Oman. The campaign will therefore commence at a later point in October 2021.
Lincoln
Campaign Type: Follow A Movie (No Time to Die)
Country: UAE
Location: VOX Cinemas – Yas Mall, Mall of the Emirates, Mercato and City Centre Mirdif
*The two commercials will screen in rotation
LEGO
Campaign Type: Follow A Movie (No Time to Die)
Country: UAE
Location: Reel Cinemas – The Dubai Mall
Bank Muscat
Campaign Type: Follow A Movie (No Time to Die)
Country: Oman
Location: Multiple VOX cinema locations
Audi (Q5)
Campaign Duration: Oct. 4th to Oct. 24th
Country: KSA
Location: VOX Cinemas – Riyadh Park Mall and Muvi Cinemas – Mall of Dhahran
On screen advertising wasn’t the only hit during the release of Not Time To Die. From digital screen ads by DHL, a sampling activity by Galaxy, to a car display by Aston Martin at the premier/opening in Egypt and more, check out the off screen activities booked through Motivate Val Morgan on the weekend starting Sept 30th.
In Bond we believed, and as always… 007 delivered!
With an exciting lineup of movies ahead: Venom: Let There Be Carnage, The Last Duel, Eternals, Sooryavanshi (Hindi), Annaatthe (Tamil), House of Gucci, West Side Story, Spider-Man: No Way Home, The Matrix Resurrections, The King’s Man, 83 (Hindi) and more, don’t miss out on aligning your brand alongside the release of these anticipated blockbusters.
Contact a member of our sales team for on and off screen cinema advertising opportunities over the weeks ahead.
Sources: 007.com, Deadline, The Hollywood Reporter and Box Office Mojo
Emarat – one of the UAE’s leading petroleum companies, recently booked an integrated cinema campaign with Motivate Val Morgan across multiple cinema location in UAE.
The on-screen component of the campaign included a 60 sec. commercial booked for a period of 8 weeks (1st December 2020 to 25th January 2021) at the following cinemas:
VOX Cinemas – City Centre Mirdif, Mall of The Emirates, City Centre Sharjah, City Centre Ajman and Al Hamra Mall
Reel Cinemas – The Dubai Mall, The Springs Souk and The Pointe
The commercial maps the brand’s journey over almost 40 years, serving communities when and where needed – keeping people and businesses moving. Even though times have changed, one thing that has stayed the same for Emarat is their commitment to quality, service and excellence. Communities can truly expect…the expected with Emarat.
Emarat also booked a range of off-screen executions at multiple cinema locations for a 2 month period (starting 1st December 2020) as per below:
Entrance Panel Wrap: Reel Cinemas The Dubai Mall
Digital Screen: Reel Cinemas The Springs Souk and VOV Cinemas City Centre Ajman
Entrance LED: VOX Cinemas City Centre Mirdif
Hero Screen (screen above Candy Bar): VOX Cinemas Mall of the Emirates
Light Box: VOX Cinemas City Centre Sharjah and Al Hamra Mall
Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.
Don’t miss out on reaching your target audience, especially alongside the release of Wonder Woman 1984 (December 17).
Contact us for more information on integrated cinema campaigns across our cinema circuit.
Mobily – Saudi Arabian telecommunications company, recently booked an integrated cinema campaign with Motivate Val Morgan for its 5G connection services in Saudi Arabia.
The on-screen component of the campaign included two 15 sec. commercials booked for a period of 3 weeks: Mobily 5G Family – which screened from 22nd October to 2nd November 2020 and Mobily 5G Prepaid – which screened from 3rd to 11th November 2020.
The commercial was booked at the following Motivate Val Morgan serviced locations in KSA:
VOX Cinemas: Red Sea Mall, West Avenue Mall, Atyaf Mall, Sahara Mall and Riyadh Front
Muvi Cinemas: Nakheel Mall (Riyadh), Nakheel Mall (Dammam), Haifa Mall and Mall of Arabia
AMC Cinemas: KAFD, Panorama Mall and Al Khair
The off-screen component included the distribution of leaflets containing information on Mobily Air Fiber 5G at VOX Cinemas – Sahara Mall over the weekend of 5th – 7th November 2020.
Promoters were hired by the brand to oversee and assist with handing out leaflets to cinemagoers walking out of the auditoriums.
Click here to access the Mobily flyer distributed at VOX Cinemas – Sahara Mall.
An integrated campaign is an effective strategy to implement when promoting or launching a new service offering, for it engages cinema audiences – both within the auditorium and outside in the foyer area of the cinema, and provides higher ad recall.
Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.
Motivate Val Morgan Cinema Update 2019
Since opening the doors to its first cinema in the capital city of Riyadh in 2018, Saudi movie-goers can’t seem to get enough of this unique entertainment platform.
The Kingdom had 6.6 million cinema visits in 2019, and the 2020 pipeline is on track to meet this growing demand, with new locations set to open in Jubail, Taif, Al-Ahsa, Dhahran, Hail and other cities across the Kingdom.
As for the rest of the region in 2019, cinema exhibitors continued to maintain steady growth by investing in the opening of new locations and growing their circuit of innovative cinema experiences.
2019 was also the first year to have nine films cross the billion-dollar milestone (globally), surpassing 2015’s and 2018’s record of five billion-dollar films. Additionally, Disney (not counting Marvel or Star Wars) saw four films cross US$1 billion (globally) – the studio’s highest amount in any calendar year.
Motivate Val Morgan witnessed an increase in integrated cinema campaign bookings in 2019 – covering both on and off screen advertising, and welcomed a range of first-time advertisers to our list of clients.
Cinema is undoubtedly the ultimate platform for memorable storytelling, for it helps advertisers target specific audiences, builds deeper audience engagement and delivers valuable incremental reach when added as part of a larger media mix.
Click HERE to access the report and contact us to make cinema an integral part of your media plan in 2020!
