AMC Cinemas opened its newest location in Riyadh at Panorama Mall on Monday 16th December 2019.
The cinema is home to 10 screens with a total of 793 luxe reclining seats.
In celebration of the opening of the new cinema, AMC Cinemas held a special event at Panorama Mall where guests were treated to a sneak peek of the facility – a chance to sample the food on offer and a screening of their choice of the latest films in cinema (Dark Water, Jumanji: The Next Level and Ford v Ferrari).
Declaring the cinema to be officially open, Adom Aron – CEO of AMC, revealed AMC’s plans in the Kingdom. “We now have two theaters open in Riyadh, but we expect to open between eight and ten theatres by June, between 12 and 20 theatres next year, and 50 theatres in the next three, four years, and we expect to be the biggest and most luxurious cinema operator in Saudi Arabia,” he said.
Mishal Alsowayan – Marketing Manager at AMC, added: “We’re very happy to open AMC Panorama, and we’re looking forward to opening more and more locations soon.”
Panorama Mall is AMC’s second location in Saudi Arabia, with the first located at King Abdullah Financial District (KAFD) – also the first cinema to officially open in the country on 18th April 2018. KAFD was recently renovated to feature 405 seats which include luxe recliners and plush rockers.
The cinema exhibitor presently operates 11 screens across 2 locations in KSA.
Tickets to movie sessions at Panorama Mall, as well as the revamped KAFD location are available on AMC’s official website.
Motivate Val Morgan congratulates AMC Cinemas on its opening at Panorama Mall and warmly welcomes this new location to our cinema circuit. Contact us for cinema advertising opportunities in KSA.
Sources: Arab News, BroadcastPro and AMC Cinemas
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Motivate Val Morgan Welcomes AMC Cinemas to its Circuit in KSA
McVitie’s – British snack food brand, recently booked an integrated cinema campaign with Motivate Val Morgan – through Arab Reach Media Services, for the launch of Digestive Nibbles Hobnobs in Saudi Arabia.
The on-screen component included a 20 sec. ad which screened for a period of 4 weeks (17th November to 14th December 2019) at VOX Cinemas – Red Sea Mall, Al Qasr Mall, and The Roof.
The off-screen campaign – which included a sampling activity, was executed at the above mentioned VOX locations. Phase 1 of the campaign ran from 21st to 23rd December 2019 and Phase 2 ran from 28th to 30th December 2019.
Promoters were hired by the brand to oversee the 6-day sampling activity at the respective cinemas and to assist with the distribution of Digestive Nibbles to cinemagoers walking out of the auditoriums at which the brand’s ad was screening.
A sampling activation is a great way to engage cinema audiences when launching a new product into the market.
Got a product launch in mind for your brand? Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.
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Double Delights Sampling Activity at VOX Cinemas
Disney’s record-setting year at the box office simply won’t quit until the calendar rolls over. As the year comes to a close, Disney has remained king of the 2019 worldwide box office, producing eight out of the year’s 10 highest-grossing films.
Star Wars: The Rise of Skywalker hit cinema screens the past weekend and had a strong opening at $175.5 million in the United States. While that’s not as large as The Force Awakens (2015) or The Last Jedi (2017), it’s still going to make the movie a huge hit for Disney, giving them another spot in the top ten highest-grossing US releases of 2019 – edging out Jordan Peele’s acclaimed Us, which grossed $175.05 million at the box office in the United States earlier this year. As such, Disney has produced eight of this year’s top ten, which is a truly unprecedented level of success.
With the success of numerous films including Avengers: Endgame, Aladdin and Toy Story 4 earlier this year, Disney has been growing at an astonishing rate and has earned a record-setting $10 billion at worldwide box office. The recent growth in success of Disney shouldn’t come as a surprise, given that the studio has always been a prominent player in the entertainment industry and has also begun to buy and consume its competition over the last couple of years.
The following 2019 movies also sit in the top ten, all of which were produced by Disney:
Avengers: Endgame
Worldwide Box Office: $2,797,800,564
The Lion King
Worldwide Box Office: $1,656,313,097
Toy Story 4
Worldwide Box Office: $1,073,394,813
Captain Marvel
Worldwide Box Office: $1,128,274,794
Spider-Man: Far From Home
Worldwide Box Office: $1,131,927,996
*Disney’s Marvel Studios produced Spider-Man: Far From Home while Sony handled distribution. Therefore, the film’s box office earnings doesn’t technically count towards Disney’s total for the year.
Frozen II
Worldwide Box Office: $1,165,209,889 (to date as the film is still screening in cinema)
Aladdin
Worldwide Box Office: $1,050,693,953
The only non-Disney movies to crack the top 10 in North America this year were Joker ($333.3 million) and IT Chapter Two ($211.5 million) – both titles produced by Warner Bros.
Disney has officially become the first studio in history to bring in $10 billion at the box office in a single year, and that total doesn’t count Spider-Man: Far From Home, nor does it account for the Fox titles the studio distributed following the $71.3 billion merger of the two companies earlier this year. Thus, Disney has han alarmingly good year and the competition is, without doubt, struggling to accomplish even a fraction of that success financially.
Disney’s 2020 release schedule is far less packed with anticipated movies. However, there are a few major titles including a live-action adaptation of Mulan and Black Widow and The Eternals from Marvel.
Watch trailers:
Mulan:
Black Widow:
Disney’s box office dominance is poised to continue in the new decade, as they will now be in full control of Fox content moving forward, with X-Men and Fantastic Four being two example franchises that can be used for further financial wins.
Contact a member of our sales team for cinema advertising opportunities alongside Disney Blockbusters in the upcoming year!
Sources: The Verge, CinemaBlend and The Numbers.
Martin Lawrence and Will Smith are back on the Miami beat for Bad Boys for Life – the sequel that was decades in the making.
Produced by Jerry Bruckheimer and Will Smith, the third installment, is slated for release on 16th January, 2020.
Bad Boys for Life – the final installment in the Bad Boys trilogy is the first movie in this series not helmed by Michael Bay. How would this transition affect the final movie of the franchise? Audiences will have to wait and find out for themselves…
Watch the trailer for Bad Boys for Life 2020!
Here’s what you should know about Bad Boys for Life:
Rating
Due to violence, language and crude humour shown in the film, it can be presumed that the movie’s rating in the Middle East will end up being 18+.
Did you know: Before the main actors were due to start shooting Bad Boys for Life, Will Smith and Martin Lawrence binge-watched the first two to get into the Bad Boys spirit.
Directors
Bad Boys for Life will be directed by Adil El Arbi and Bilall Fallah, who have mounted episodes of FX’s drug drama Snowfall. The duo previously made the acclaimed 2015 crime drama Black, and have also been hired for Beverly Hills Cop 4.
Bad Boys II (2003) helped to define “Bayhem,” which permeated throughout early 2000s action cinema, but hopefully, the new directors will be able to recapture that particular brand of cinematic carnage.
Who’s returning from the Bad Boys cast?
It just wouldn’t be a Bad Boys film if it weren’t for the bad boys themselves, Will Smith and Martin Lawrence. Both Smith and Lawrence are returning in their franchise roles as detectives Mike Lowrey and Marcus Burnett, and they’ll still use extreme measures to combat some of the worst crime in Miami.
Captain Howard Will Be Back
Aside from Will Smith and Martin Lawrence’s characters, one of the most memorable faces from the Bad Boys franchise is Captain Howard, played by Joe Pantoliano.
Who’s joining the Bad Boys for Life cast?
Most of the actors featuring in Bad Boys for Life are new to the franchise, but there’s a pretty good mix of up-and-coming actors and well-established ones.
The big one joining the cast is Jacob Scipio, who will portray the film’s villain. His character is described as having a “vicious, taunting nature” and he has a past connection with our detectives. Scipio has appeared in quite a few television series and films such as Hunter Killer (2018) and The Outpost (2019).
Paola Nunez, a star of Mexican television and film, is also joining Bad Boys for Life. She plays Mike’s ex, who is now a criminal psychologist and head of an elite police squad called AMMO.
Vanessa Hudgens, Alexander Ludwig, and Charles Melton will all be part of the team.
Watch the star studded cast in action in Bad Boys for Life:
Here are some statistics for previous Will Smith films:
Aladdin (2019)
Worldwide Box Office: $1,050,693,953
UAE Admissions: Ran for 20 weeks and did over 790K admissions
Suicide Squad (2016)
Worldwide Box Office: $746,059,887
UAE Admissions: Ran for 10 weeks and did over 328K admissions
Men in Black 3 (2012)
Worldwide Box Office: $654,213,485
UAE Admissions: Ran for 13 weeks and did over 242K admissions
Bad Boys for Life is forecasted to make between $24 million – $34 million in its four-day opening weekend in the US, according to Box Office Pro.
Contact a member of our sales team to advertise alongside this blockbuster franchise.
Sources: CinemaBlend, Looper, The Numbers and MVM Analysis
VOX Cinemas opened its newest location at Nakheel Mall on The Palm in Dubai on 28th November 2019.
The cinema is home to 15 state-of-the-art screens with a total of 923 seats, and includes Theatre by Rhodes and Kids cinema experiences.
Nakheel Mall – a Dhs1.2bn project, is the latest addition to the Nakheel portfolio and brings a new level of shopping, dining and entertainment to the emirate of Dubai.
Spread across five levels, Nakheel Mall features more than 300 retail stores, restaurants, entertainment outlets and services – which include MODO department store, Depachika Food Hall, Waitrose supermarket, H&M, Trampo Extreme, Fabyland, Dubai London Clinic and Fitness First.
The mall is also the access point to The View at The Palm – a public observatory perched on the top of Palm Tower which is 230 metres above the island. The View is scheduled to open in 2020.
VOX Cinemas presently operates over 230 screens across 20 locations in UAE.
Motivate Val Morgan congratulates VOX Cinemas on its opening at Nakheel Mall and warmly welcomes this new location to our cinema circuit.
Contact us for more information on cinema advertising opportunities in UAE.
Sources: Gulf Business and VOX Cinemas
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Etihad Airways – the second-largest airline in the UAE, and the Department of Culture and Tourism Abu Dhabi booked a one-of-a-kind 3D Mapping cinema campaign – through Spark Foundry (Starcom), at VOX Cinemas Red Sea Mall (Jeddah) in Saudi Arabia.
Campaign Objective:
To promote Abu Dhabi as a destination in Saudi Arabia by using innovative and immersive means of advertising within a cinema environment.
Idea:
The idea behind the campaign was to make use of ‘Projection Mapping’ technology inside the cinema – creating an immersive experience for cinemagoers.
Methodology:
The projection was executed on the main cinema screen along with two side screens (both left and right) to create a screen extension.
Sides of the theatre were covered with a piece of unique fabric to make sure the resolution of the projection matched the quality, look and feel of the main screen.
Four high-grade projectors were used for this activation.
*TAKELEAP – technology agency dedicated to creating sensational experiences, was the production company for this execution.
Content:
Etihad selected four destinations in Abu Dhabi – Ferrari World, Saadiyat Island, Warner Bros and a restaurant, to show a day in Abu Dhabi from a tourist perspective.
The filming – shot in 4K quality, was done over a 2-3 week period at the above mentioned locations and was stitched together to align with the projection mapping and to fit the extended screen.
This first ever 3D mapping cinema campaign in the Middle East ran for a period of one month (between February and March 2019), during evening shows on all days of the week. No statistics were generated for this campaign, however, element of surprise lasted throughout the duration of the campaign.
Here’s the end result:
Seeking to amplify exposure for your brand? Contact us for more information on similar innovative advertising opportunities across our circuit in the Middle East.
Sources: Spark Foundry
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Achieve Greater Brand Impact with 4D Cinema Advertising
Scary movie junkies, rejoice! The year ahead is packed with fright fests that will have you peeking over your shoulder and checking to make sure all the doors are locked — as all good horror movies should.
From modern adaptations of literary classics – Hansel and Gretel and The Turn of the Screw, to new installments in fan-favorite franchises – The Grudge and The Conjuring, and intriguing original tales, the slate of upcoming horror movies offers something for fear seekers from all walks of life.
Here’s a list of the most anticipated upcoming horror movies with release dates set over the course of next year:
The Grudge (January 02, 2020)
Andrea Riseborough will star in this reboot of The Grudge franchise, releasing early next year as a detective investigating the case of a young mother who murdered her entire family.
She later discovers that the mother was influenced by an angry ghost seeking revenge, as is the M.O. of the franchise. Nicolas Pesce, who recently made his directorial debut with the black-and-white horror film The Eyes of My Mother (2016) has been hired to direct the movie as well as rework a draft of the script that the studio has been working from.
Underwater (January 09, 2020)
Underwater hasn’t had the easiest road to theaters. Shot back in the spring of 2017, it’ll be almost three years later when the Kristen Stewart-fronted horror film makes its way into theaters on January 9th, 2020.
The movie follows a crew of underwater researchers who must scramble to safety after an earthquake devastates their subterranean laboratory. Trapped and running out of oxygen, they have to navigate through two miles in the dangerous depths of the ocean floor to make it to safety. Think of it as Armageddon (1998) meets The Abyss (1989).
The film is written and directed by William Eubank who also directed The Signal (2014). It stars Kristen Stewart as Norah Price, Jessica Henwick as Emily, T.J. Miller as Paul, Vincent Cassel as the Captain, and John Gallagher Jr.
The Turning (January 23, 2020)
Henry James’ novella The Turn of the Screw is one of the most popular and influential ghost stories ever written, and it’s been adapted for the screen numerous times. In 2020, the classic tale will get a new, modern take from the director of The Runaways (2010) – Floria Sigismondi with The Turning.
This version of the story will be set in modern Maine, but will still tell the story of a governess (Mackenzie Davis) tasked with caring for two young children (Finn Wolfhard and Brooklynn Prince) after the deaths of their parents. As she settles in for the job, she begins to suspect the mysterious estate where the family is living may be harboring a number of dark secrets, and may in fact be haunted.
Gretel & Hansel (January 30, 2020)
Starring IT franchise alum Sophia Lillis as Gretel and Silent Hill‘s Alice Krige as the child-eating witch, this twisted retelling of the classic Brothers Grimm story is rife with established horror talent. Journey into the dark wood alongside director Osgood Perkins – I Am the Pretty Thing That Lives in the House (2016) for a flipped take on the Hansel and Gretel fairy tale in which Gretel takes the lead and there’s isn’t a gingerbread house in sight.
Fantasy Island (February 13, 2020)
Based on the classic 1970s TV series, Fantasy Island will rely on the same basic premise as the show: People from all over the world travel to a mysterious island where guests can live out their wildest fantasies — for a price. Except this time, there will also be a killer on the loose. Michael Peña will star as the island’s enigmatic host Mr. Roarke, a role originated by Ricardo Montalban.
The Invisible Man (February 27, 2020)
This new take on H.G. Wells’ classic novel will take a curious approach to the source material, which follows Elisabeth Moss as a woman who rebuilds her life after her invisible ex-boyfriend commits suicide, before discovering that her partner might not be dead. It’s a fresh take on the popular story, and one that hopefully provides an interesting spin on the familiar story. It’s also benefitted by being Leigh Whannell’s follow-up to his exceptional sophomore feature, last year’s Upgrade.
A Quiet Place: Part II (March 19, 2020)
After the first film exceeded expectations at the box office, A Quiet Place (2018) screenwriters and director John Krasinski decided to return to the silent but deadly world.
Krasinski is back to direct and Emily Blunt is also returning to reprise her role as Evelyn Abbott, a mother trying to protect her family in a world overrun by large creatures with hypersensitive hearing.
Others reportedly joining the cast include Cillian Murphy and Djimon Hounsou.
The New Mutants (March 19, 2020)
This long-delayed, horror-centric X-Men spin-off has undergone extensive reshoots — reportedly to at least somewhat better integrate it into the Marvel Cinematic Universe — since Disney acquired 21st Century Fox in March 2019. But its underlying storyline has seemingly stayed the same. The film, starring Maisie Williams, Anya Taylor-Joy and Antonio Banderas, centers on a group of young mutants who are being held against their will inside a secret facility that’s running horrific tests on them.
Candyman (June 11, 2020)
Jordan Peele, the mastermind behind Get Out (2017) and Us (2019) continues his foray into the world of horror with a “spiritual sequel” to Bernard Rose’s 1992 cult classic Candyman, which explores issues of race and class in America. The original movie stars Tony Todd as the titular hook-handed bogeyman, who, according to urban legend, is the undead son of a slave who has haunted Chicago’s Cabrini-Green housing project since being lynched for having a love affair with a white woman in the late 1800s.
This time around, Todd will return alongside Teyonah Parris, Nathan Stewart-Jarrett, Colman Domingo and Yahya Abdul-Mateen II, who, despite reports to the contrary, director Nia DaCosta – Little Woods (2018) says isn’t taking over Todd’s original role.
The reboot was co-written by Peele and Win Rosenfeld, whose joint production company, Monkeypaw Productions, is producing alongside MGM Pictures.
The Purge (July 09, 2020)
Prepare yourself for yet another government-sanctioned night of lawless violence in The Purge 5, the fifth installment in the horror franchise set in a near-future United States where any and all crime is legal for one 12-hour period per year.
It’s still unclear whether the Everado Gout-directed Purge 5 will be another prequel like 2018’s The First Purge, or explore the fallout from the election in 2016’s The Purge: Election Year.
The Conjuring: The Devil Made Me Do It (September 10, 2020)
The third official installment of The Conjuring series and the eighth movie in the Conjuring universe won’t have series architect James Wan in the director’s chair. Those duties are being handled by Michael Chaves, the director of The Curse of La Llorona (2019).
The movie stars Vera Farmiga and Patrick Wilson are reprising their roles as paranormal investigators Ed and Lorraine Warren. The plot centers around the trial of Arne Cheyenne Johnson, who stabbed his landlord to death in the middle of a drunken struggle and claimed in court that he was possessed by a demon.
*Please Note – Movies release dates are subject to change
Which horror movies are you most looking forward to watch in the coming year?
Sources: Looper and Screenrant
There has been a rapid increase of investment by advertisers in cinema advertising, the luxury brands are not far off.
Today, there are countless of options for luxury brands to tell their stories. To choose the right platform, advertisers need to tap into the consumers cluttered mind, which is exposed to advertisements on a daily. One way to ensure that the brand breaks through this clutter is by raising the intimacy the consumer shares with the brand.
Important findings from the latest 2019 Brand Intimacy Report by MBLM and attributes of cinema advertising which help build Brand Intimacy among cinemagoers, gain a better understanding of ‘Brand Intimacy’ and more.
Understanding Brand Intimacy
Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love. These bonds are reciprocal and are fueled by emotion. Brands that build stronger bonds create stronger business return and longevity.
According to the 2019 Brand Intimacy Report, consumers are more willing to pay price premiums for Intimate Brands and less willing to live without them.
“Brands in the luxury category rely on creating, sustaining and developing stronger emotional relationships with their consumers. We’ve seen a tremendous increase in the industry around the enhancement and ritual archetypes, indicating that their consumers are changing their relationship to brands in the luxury category,” states William Shintani, managing partner of MBLM.
Latest MBLM Report 2019:
In 2019, the luxury industry remains in the 7th rank out of the 15 industries showcased in the 2019 Brand Intimacy Report.
Dior rises to the top of the luxury industry, followed by Chanel at #2 and Louis Vuitton at #3. The Top 10 is rounded out by Cartier, Dolce & Gabbana, Armani, Gucci, HugoBoss, Burberry, and Hermès respectively.
Enhancement and Nostalgia are fastest growing archetypes (the type of emotional relationship between a person and a brand) in the luxury category.
31% of users report being in one of the three stages of intimacy (sharing, bonding and fusing) with the luxury industry.
Notable findings for the luxury industry include:
MBLM leverages the yearly study to help advertisers create, sustain and measure ultimate brand relationships. To download the full Brand Intimacy 2019 Report, please click here
Attributes of Cinema to Build Brand Intimacy
Cinema has the strongest combined brand impact of any medium, according to research by Millward Brown, commissioned by Digital Cinema Media.
Millward Brown brought together the combined learnings of 183 CrossMedia case studies from across Europe, 88 of which were in the UK, and examined how each medium performed against five metrics.
Pound-for-pound, cinema outperformed all of the other media in all but one of the five metrics.
Why choose cinema as a medium for advertising?
Cinema is the strongest medium for making brands memorable with a return of investment (ROI) of 2.9 per cent, ahead of TV with an ROI of 2.5 per cent.
Cinemas deliver greater recall and resonance for audiences than any other AV channel, now is a better time than ever for marketers to invest in cinema advertising to build their brands.
Ideal Environment for Advertising
Dark Auditorium & Distraction Free – All eyes on the big-screen and attention guaranteed without interruptions.
Everything About it is BIG
Larger Than Life Image – Consumers notice cinema ads as they make real use of the big screen with impressive graphics, panoramic landscapes and unusual visual displays.
Exceptional Audio
Surround Sound & Booming Bass – Sound is a key part of the cinema experience, with the best ads using it to optimize its effect.
Captive & Receptive Audience
“Opt in” Medium – With the audience choosing to go to the cinema, your brand reaches out to a relaxed and receptive audience.
In addition, cinema offers 360-degree exposure and innovative opportunities to brands – utilizing both on-screen and off-screen advertising. Ranging from sampling, activations, promotions and many more activities, advertisers can now compliment and support their on-screen ads with off-screen advertising for greater brand impact.
The tendency of people towards cinemas is increasing day by day. According to a survey, since 2008, the total number of people visiting cinemas increased by 24 percent, with 75 percent of the adult population. During the shows, with an excess of 87 percent of moviegoers exposed to the ads, cinema’s appeal is continually reaching to more and more people which provides a powerful way for advertisers to reach audiences.
Target luxury niche audiences using Cinema
With an increase in the number of blockbusters releasing across the region and an equal increase in the number of cinema admissions each year, there’s no doubt that cinema remains an important platform for entertainment – catering to all ages and nationalities, and advertising in the region.
Luxury cinema concepts are very high-end and upscale – designated plush lobby areas, comfortable leather reclining seats, bespoke F&B offerings and a personalized waiter service, which elevates the movie going experience for consumers with a sophisticated mindset.
Such cinemas create small, intimate and curated relationships with sophisticated audiences which are more viable for luxury brands than mass awareness-seeking media campaigns.
Brand Storytelling is increasingly becoming the new way to create meaningful dialogs with luxury consumers – and there’s no better place than cinema for showcasing such content.
Luxury cinema concepts are no longer specific to certain operators. Today, most reputed cinema operator across the region offer unique luxury cinema experiences – catering to audiences of varying levels of sophistication.
Over the last two years, cinema operators have invested a great deal on expanding and upgrading their respective cinema multiplexes. From luxury cinema screens, to cinemas designed focusing on the little ones, the cinemas are now catering to a variety of demographics than ever before.
This upgrade includes the revamp of existing luxury cinema screens and the introduction of luxury cinema concepts and stand-alone boutique cinemas.
Luxury cinemas are intimate and private with fully reclining armchairs and adjustable footrests arranged in pairs with their own private table. The seating is tiered for unobstructed viewing.
The sheer opulence and indulgence of these luxury cinemas also offers unsurpassed levels of service. Drinks and snacks are served on-demand throughout the movie and the menu offers a range of premium food options.
An exclusive lounge facility is adjacent to each of these luxury cinemas – to deliver an intimate cinema experience for guests.
Motivate Val Morgan serviced cinemas that offer luxury cinema experiences include: VOX Cinemas (regionally), Reel Cinemas (UAE), Oscar Cinema (UAE), Cine Royal Cinema (UAE) and Cinemacity (UAE).
Partnering with the late celebrity Michelin star chef Gary Rhodes, VOX Cinemas introduced a new luxury THEATRE by Rhodes – the first concept of its kind in the Middle East in September 2015 at its Mall of the Emirates cinema location.
THEATRE by Rhodes delivers the most innovative and customer-focused experience, presenting movie lovers with a full food and beverage menu –prepared by in house chefs who are all trained to meet the internationally renowned Rhodes’ standard.
From a state-of-the-art auditorium to the large leather reclining pod-seats, waiter service and exclusive lounge, THEATRE by Rhodes is luxury cranked up to the max – effectively an upgrade on the VOX Gold Class cinema experience.
THEATRE by Rhodes is solely available at VOX Cinemas: Mall of the Emirates (UAE – Dubai), Yas Mall (UAE -Abu Dhabi) Nation Towers (UAE -Abu Dhabi), Doha Festival City (Qatar) and The Avenues (Bahrain).
Example Luxury Brand Cinema On-Screen Campaigns Booked Through Motivate Val Morgan:
Cartier
Tiffany & Co.
Tag Heuer
Why choose to partner with Motivate Val Morgan:
Motivate Val Morgan’s coverage includes over 480 cinema screens across 55 cinema locations in the Middle East – UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait. We partner with leading cinema operators who offer luxury cinema experiences and have a presence in the best shopping malls across the region.
With an incredible slate of content coming to the big screen in 2020, cinema is set to once again appeal to a wide range of demographics.
Contact a member from our sales team for more information on cinema advertising opportunities that target affluent and sophisticated audiences.
Sources: Aviamost, Forbes, CampaignLive
Nezo – salt manufacturer, recently booked an off-screen popcorn box branding campaign through Motivate Val Morgan at various VOX Cinemas locations across the UAE.
The branded popcorn tubs were distributed to moviegoers starting Thursday 21st November 2019, and will continue to be dispensed until stocks last.
The aim of the campaign was to highlight the importance of Nezo salt in food items, similar to the importance and significance of having popcorn while watching movies at the cinema.
A total of 50,000 popcorn boxes were branded with Nezo graphics. 5,000 boxes were allocated at each cinema location. The campaign kicked off at VOX Cinemas – Mall of the Emirates and also ran across the following VOX locations:
Mall of the Emirates
Cineplex Grand Hyatt
Mercato
City Centre Deira
Burjuman
City Centre Sharjah
City Centre Ajman
Marina Mall – Abu Dhabi
Al Jimi Mall – Al Ain
The campaign also ran across VOX Cinemas – City Centre Mirdif.
Other off-screen advertising opportunities include:
Got a campaign which would require off-screen cinema advertising?
Contact a member of our sales team for more information on branding options and on/off-screen advertising opportunities across the Middle East!
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Sony PS4 | Marvel Spider-Man | Cinema Campaign
Indian language movies have come a long way over the last few years!
From their initial standard three hour long flicks featuring action-packed drama, tears, catchy and sing-along songs, extravagant dancing and colourful traditional costumes – being produced solely for domestic consumption, to having varied time lengths dictated by their content, and witnessed across the globe in countries such as United States, Canada, Australia, Taiwan, China, Russia, Turkey – in either their original form with subtitles or dubbed versions of its original form.
Movies from India are no longer restricted to Bollywood which produces movies solely in the national language (Hindi). India, in line with the varied languages and dialects in the country, is also home to other powerhouse movie industries such as:
Bollywood – Mumbai-based Hindi language film industry, India
Pollywood – Punjabi language film industry in India and Pakistan
Bhojiwood – Film industry of Bihar and Uttar Pradesh, India in Bhojpuri language
Chhollywood – Chhattisgarhi language film industry based in Chhattisgarh, India
Tollywood – Bengali film industry in West Bengal, India/Telugu film industry in Andhra Pradesh and Telangana
Kollywood – Tamil language film industry, based in Chennai, India./Nepal’s film industry
Mollywood – Malayalam film industry in Kerala, India
Sandalwood – Kannada language film industry in Karnataka, India.
Jollywood – Assamese language film industry in Guwahati, Assam
Ollywood – Film industry of Orissa, India in Oriya language
The Indian-film industry also comprises of globally recognized actors and actresses who are passionately dedicated to provide the best of their skills and talent to the industry:
Bollywood
Amitabh Bachchan, Salman Khan, Shahrukh Khan, Aamir Khan, Akshay Kumar, Ranveer Singh, Priyanka Chopra, Deepika Padukone and Katrina Kaif
Kollywood
Rajinikanth, Vijay, Ajith Kumar and Nayanthara
Tollywood
Mahesh Babu, Prabhas, Anushka Shetty and Rakul Preet Singh
As a result of these film stars having huge fan-followings from around the world, they too have helped attract large audiences to watch Indian movie releases in cinema.
A recent report by PWC indicates that Bollywood is set to become the third largest cinema market in the world.
In recent years, there have been numerous Indian language movies that have done relatively well at the worldwide box office:
Bollywood movies easily make up the second largest watched language in the UAE – with some blockbusters raking in 300,000 plus admissions. Other Indian language movies – which include Malayalam, Tamil and Telugu, have also gained massive popularity and acceptance in accordance with Hindi movies.
Below is analysis conducted by Motivate Val Morgan on Indian language movie releases across the Middle East in 2018:
In October 2019, Motivate Val Morgan – in collaboration with Murdoch University Dubai, also conducted cinema research in the UAE in the form of questionnaires and video interviews at VOX Cinemas – City Centre Deira and Burjuman (two prominent locations for Asian movie audiences).
The objective of this research project was to understand cinemagoing habits of Asian audiences and measure the effectiveness of cinema advertising alongside Indian language movies..
As the research above indicates:
Here’s a line-up of Indian language movies scheduled to release over the months ahead:
December 2019
Pati Patni Aur Woh (Hindi)
Panipat (Hindi)
Mardaani 2 (Hindi)
Good Newwz (Hindi)
Mamangam (Malayalam)
January 2020
Tanhaji: The Unsung Warrior (Hindi)
Darbar (Tamil)
Ala Vaikunthapurramloo (Telugu)
Sarileru Neekevvaru (Telugu)
Street Dancer 3D (Hindi)
Don’t miss out on targeting large Asian movie loving audiences. Contact us for cinema advertising opportunities alongside the movies mentioned above!
Sources: Wikipedia, WARC, MVM Analysis, MVM Research and IMDb
