The Latest News from the World of Movies – July 2020

Attention movie-lovers!

While cinemas in certain countries still remain closed in response to the COVID-19 pandemic, and big movie titles keep shifting global cinematic release dates, there’s still some interesting news from the world of movies which you ought to know.

Here’s a round-up of the big announcements made in July 2020:

 

Trailer Image from The new Mutants

 

20th Century Studios has released a new teaser trailer for the long-delayed The New Mutants.

The New Mutants was produced by 20th Century Fox and writer/director Josh Boone shot the film back in 2017, when it was understood that it would be released as a new Fox Marvel movie akin to Logan or Dark Phoenix. However, the film was consistently delayed and pushed back to the point that when Disney bought Fox, The New Mutants was still unreleased. It’s a ‘holdover’ film that doesn’t have any specific connective tissue to the Marvel Cinematic Universe, so fans have been eager to see how Disney would handle it.

The film is currently slated to hit cinemas on August 28 – but Disney/20th Century Studios may continue to hold onto its theatrical release if things don’t improve on the COVID-19 front.

Check out the teaser trailer below:

Read more on this at Collider

 

New Movie Release Dates announced in July 2020

 

Studios continue to move movie premiere dates due to US theatres remaining closed as a result of the COVID-19 pandemic. Here are some of the shifts announced in the month of July 2020:

Tenet (August 12, 2020 to TBD, 2020)

Mulan (August 21, 2020 to TBD)

The Broken Hearts Gallery (August 7, 2020 to TBD)

Bill & Ted Face the Music (August 28, 2020 to September 1, 2020)

A Quiet Place 2 (September 4, 2020 to April 23, 2021)

What About Love (September 25, 2020 to February 12, 2021)

The Conjuring: The Devil Made Me Do It (September 11, 2020 to June 4, 2021)

The French Dispatch (October 16, 2020 to TBD)

Top Gun: Maverick (December 23, 2020 to July 2, 2021)

 

Cinemas re-open in China after COVID-19 closure

Image Credits: Ng Han Guan-AP-Shutterstock

 

Movie theatres in China began reopening in July, and Chinese authorities also gave the go-ahead for cinemas in Beijing to reopen. With about 835 cinemas open across the country (about 12% of the total), the Chinese box office has been steadily climbing in July with films such as Sheep Without A Shepherd, Dolittle, and Bloodshot drawing audiences back to cinemas. More big Hollywood titles are to follow including the anniversary re-release of Harry Potter and the Sorcerer’s Stone, 1917, and Bad Boys for Life.

This is definitely good news for the cinema industry as China was the fastest growing film market in the world prior to the COVID-19 outbreak.

Read more on this at Deadline

 

A still from the Movie Tenet

 

Warner Bros. has taken Christopher Nolan’s latest espionage thriller Tenet off the release calendar due to the surge COVID-19. The film was set to become the first major studio film back in theatres, however, the studio assured fans that the film is still coming to theatres in 2020.

However, Warner Bros. has mentioned that they will be tossing the traditional global day-and-date release, and working on a non-traditional strategy to maintain its commitment to the theatrical experience around the world by first releasing overseas where cinemas have reopened – Europe, Asia, Middle East and 12% of the total in China, for two thirds of the global box office for a blockbuster such as Tenet typically comes from outside the US.

The studio is giving exact release dates, but sources elsewhere say the studio hopes to begin opening Tenet in international markets in late August before it arrives in the US in the first part of September (even if only in select cities).

Fingers crossed for Tenet – the push we’ve been waiting for to jump-start the cinema industry in times of post COVID-19 recovery.

Read more on this at The Hollywood Reporter

 

Tom Cruise in Mission Impossible Series

 

With most countries starting to reopen borders, especially Europe, Tom Cruise is hoping to return to Norway with his crew this fall to continue filming Mission: Impossible 7.

The upcoming sequel is back on track with filming and was recently granted permission to start shooting again after being delayed by the pandemic. Cruise is also continuing his plans to make history with the first narrative feature shot in space, and Universal Pictures is in negotiations to land the new film, which will be shot in cooperation with NASA on the International Space Station.

Read more on this at Deadline

 

Stage 13 to be directed by Edgar Wright

Image Credits: The Playlist

 

Edgar Wright, the beloved filmmaker behind movies such as Shaun of the Dead and Baby Driver, has signed on to develop, executive produce, and direct a ghostly film named Stage 13 – an adaptation of one of novelist/screenwriter Simon Rich‘s recent short stories. Despite the presence of a ghost, Stage 13 won’t be a traditional horror film. The film centres on a young, aspiring director who’s plucked from obscurity and hired to direct a movie on major film studio’s backlot – only to discover that the only reason he was given the chance in the first place is because the sound stage is haunted and the studio head is trying to get rid of the ghost, an aspiring actress who still desperately wants to be a star.

Read more on this at /Film

 

Summer Lovin' - The Grease Prequel

Image Credits: Paramount Pictures

 

Paramount’s Grease prequel Summer Lovin’ is revving up its engine, with the studio tapping Brett Haley to direct the film. The new movie tells the story of greaser Danny and good girl Sandy’s summer fling, originally hinted at in the song Summer Nights in the original 1978 movie. Leah McKendrick penned the script with Temple Hill and Picturestart producing.

The film will mark Haley’s first film at a major studio after cutting his teeth on the indie and streaming service circuit.

Read more on this at Deadline

 

The Snyder’s Cut

Image Credits: Warner Bros

 

In a live web panel at the first inaugural Justice Con, Zack Snyder revealed that Zach Snyder’s Justice League (The Snyder’s Cut) will be more than 214 minutes and confirmed none of Joss Whedon’s shots will be in this version.

The director didn’t come empty handed, for he shared a brief unfinished clip, along with a few details about the process of completing his film.

Snyder also said that he was in the process working on restoring the aspect ratio of the film back to the full frame, IMAX cut what he originally intended. He also revealed that he’s been collaborating with composer Junkie XL as they complete the score alongside the film’s additional footage.

Justice Con ran from 25 – 26 July 2020 and was organized by The Nerd Queens (Cole and Nana) and Wonder Meg, Justice Con. The event brought together fans, cast and crew members Snyder’s Justice League, and charitable organizations Ink to the People, and the American Foundation for Suicide Prevention, for a series of live panels dedicated to the release of the Snyder Cut and its charity affiliates.

Read more on this at The Hollywood Reporter

Reel Opens Abu Dhabi’s First Drive-in Cinema at Yas Marina Circuit

As part of the latest offering by cinema exhibitors in the UAE – in response to the COVID-19 pandemic, Reel Cinemas has launched its latest drive-in cinema in Abu Dhabi, brining the total count to five drive-ins across the UAE.

Reel Cinemas launched its third drive-in cinema at the Yas Marina Circuit in Abu Dhabi on Thursday 9th July 2020, and will screen movies three nights a week on Thursdays, Fridays and Saturdays at 7:45pm. The entrance to the drive-in cinema is located at Yas Marina Circuit’s East Gate.

The cinema accommodates 63 cars, with a limit of up to five people per vehicle if family or up to three if not. Tickets are priced Dh160 per car, and includes a food and drinks package (popcorn, soft drinks, water and chocolate). Extra snacks can be ordered from inside the car, by alerting staff using the hazard lights.

 

Yas Marina Circuit Drive-in Cinema by Reel

 

Upon entry, guests will have their temperatures checked, before being directed to a specific parking spot. Visitors are requested to remain in their vehicles at all times, with the exception of using the toilets. Wearing of facemasks are mandatory if windows are lowered to speak to event staff, or when leaving the car.

Reel Cinemas launched its first drive-in experience at The Dubai Mall in late May, followed by another in Dubai Hills Estate in the fourth week of June – both launching after VOX Cinemas’ drive in at Dubai’s Mall of the Emirates, and the announcement by Urban Entertainment of a free drive-in cinema in Sharjah at Madar – Aljada (which opened to the public on Wednesday 1st July 2020).

For more information on movie schedules, visit www.reelcinemas.ae, and don’t forget to check out their Drive-in experience FAQs.

Please Note: Drive-in movie sessions at Yas Marina Circuit currently show up to 1st August 2020. Additional movie sessions beyond 1st August will be added closer towards those dates.

 

Related Articles:

Reel Opens Second Drive-in Cinema at Dubai Hills

Reel Launches Drive-in Cinema at The Dubai Mall

VOX Opens Rooftop Drive-in Cinema at Mall of the Emirates

 

 

Sources: The National  & Reel Cinemas

 

 

AMC Cinema Locations Reopen in Saudi Arabia

Saudi Arabia lifted its national curfew on June 21, 2020 and resumed commercial activities, which included the reopening of cinemas across the country.

Following the reopening of cinemas by VOX and Muvi cinemas in KSA, AMC Cinemas reopened its doors to the public on Thursday 2nd July 2020. In line with government restrictions, social distancing remains in place and wearing a face mask is mandatory.

The cinema exhibitors has also posted videos on its social media channels highlighting the safety and precautionary measures they have taken to ensure a safe and enjoyable experience for cinemagoers:

 

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Similar to all cinemas across the region, AMC Cinemas will screen previously released blockbusters from 2019 and early 2020, until new blockbusters start releasing from August 2020.

Visit amccinemas.com for more information on movies screening across its locations, and contact us for cinema advertising opportunities across the AMC cinema circuit in KSA.

 

Related Articles:

Cinemas Reopen in Saudi Arabia, Egypt and Parts of UAE

Cinemas Reopen in Dubai and Ajman – UAE

VMLY&R Dubai Named Cannes Lions Regional Agency of the Decade

VMLY&R Dubai has been named MENA’s regional best agency of the past 10 years in Cannes Lions’ first Lions Creativity Report of the Decade – an award presented to the agency that has performed best across the festival’s annual agency rankings over the last 10 years.

VMLY&R (previously Y&R until it merged with WPP sister agency VML in 2018) has produced Cannes Lions-winning work over the past 10 years for clients including the Interreligious Council of Bosnia and Herzegovina, with whom it created ‘One Book for Peace’ and ‘One Poster for Peace’, which won Gold in 2017 and 2018. The work on this project helped to show Christians and Muslims that there is more they have in common than that which divides them.

On winning the award, Kalpesh Patankar, CCO of VMLY&R MENA, told Campaign Magazine Middle East: “Our big learning of the decade is that no matter where you work, you have to be willing to break the rules. I’m very grateful to all of the people who have brought us this far and contributed passionately to our story. In the next decade I hope we can write a story that is even bigger and bolder.”

Georges Barsoum, CEO of VMLY&R MENA, said: “This couldn’t have happened without wonderful clients who believed in our ‘connected brands’ philosophy, whereby great storytelling is empowered by technology to create brands that not only live in people’s culture but rather bend it to create impact. Thank you Cannes Lions for being such an inspiring platform that pushes the bar higher and higher.”

TBWA Hunt Lascaris, Johannesburg, South Africa and Ogilvy, Johannesburg, South Africa secured second and third rankings (respectively) for the MENA region.

WPP was named the best holding company in the rankings. The business, which has its headquarters in the UK and owns the Grey, Ogilvy, VMLY&R and Wunderman Thompson networks, was named Holding Company of the Year at seven straight Cannes Lions festivals from 2011 to 2017, although it was surpassed at the last two events by US rival Omnicom, which finished second over the decade, followed Interpublic who came in third.

Motivate Media Group and Motivate Val Morgan (the representatives of the Cannes Lions International Festival of Creativity in the UAE) congratulates VMLY&R Dubai on winning this prestigious accolade.

 

 

Source: Campaign Magazine Middle East

VOX Cinemas Opens Ninth Location at Sahara Mall in KSA

VOX Cinemas launched its ninth cinema in Saudi Arabia at Sahara Mall (Riyadh) on Wednesday 24 June 2020.

The cinema features 11 screens with a total seating capacity of 991 seats and includes VOX Kids and GOLD cinema experiences.

The launch of the cinema at Sahara Mall also marked a significant milestone for VOX, having surpassed 100 screens in Saudi Arabia in just over two years.

 

A look inside VOX Cinemas Sahara Mall in KSA

 

With the opening of Sahara Mall closely following the reopening of cinemas after a three-month closure in KSA due to the COVID-19 pandemic, VOX has undertaken extensive precautionary measures and has implemented thorough sanitization and physical distancing protocols across all cinema locations in the country.

Majid Al Futtaim also conducted extensive research to identify the top safety measures that would make guests feel comfortable about returning to its venues and used the findings to proactively reimagine the guest experience, which translated into a comprehensive site and training plan to ensure that all leisure, entertainment and cinema experiences were completely prepared for the reopening.

Mohamed Al-Hashemi, Country Head, Majid Al Futtaim Ventures, said, “We look forward to reopening VOX Cinemas, Little Explorers, Magic Planet and Yalla! Bowling in the Kingdom and welcoming our guests back through our doors. After weeks of preparation, we have introduced innovative new health and safety measures which have been successfully implemented across our entertainment experiences in Dubai.

“Since we reopened last month, 93% of guests have said they are satisfied or extremely satisfied with our enhanced measures. We will ensure a best in class experience in the Kingdom across our experiences with health, safety and customer satisfaction at the core of our reopening plans.”

“Having established VOX Cinemas in Riyadh, Jeddah and Dammam, we are excited to expand our footprint in Tabuk, Hail and Jubail later this year. We remain greatly appreciative of the ongoing support and guidance given to us by the Ministry of Media, GCAM and the Quality of Life Program.”

 

 

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مقتطفات من تغطية افتتاح ڤوكس سينما في صحارى مول بالرياض #نعود_بحذر لأن #كلنا_مسؤول . . Great moments from the opening of VOX Cinemas in @saharamall_sa! #GCAM #QualityOfLifeProgram #VOXCinemasKSA @majidalfuttaim #GreatMoments

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VOX Cinemas presently operates 101 screens across 9 locations in KSA.

Motivate Val Morgan congratulates VOX Cinemas on the opening of Sahara Mall and warmly welcomes this new location to our regional cinema circuit.

Contact us for cinema advertising opportunities at this new VOX location.

 

Related Articles:

VOX Cinemas Opens Eighth Location at Atyaf Mall in KSA

VOX Cinemas Opens Sixth Location in KSA at West Avenue Mall Dammam

VOX Cinemas Opens Fifth Location in KSA at Kingdom Centre

VOX Cinemas Opens Fourth Location in KSA – The Roof

VOX Cinemas Opens at Al Qasr Mall in Riyadh

VOX Cinemas Opens at Red Sea Mall in Jeddah

VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall

 

 

Sources: VOX Cinemas and Zawya

 

VOX Research Reveals that the MENA Cinema Industry will Bounce Back

VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia has revealed findings of a new research study which demonstrate that the cinema industry in the MENA region will bounce back as an overwhelming 98% of respondents intend to return to movie theatres soon after reopening.

The research was conducted in waves between April to May 2020 by Majid Al Futtaim’s Happiness Lab — its proprietary market research online community in the UAE — and surveyed 1,240 respondents during the temporary closures of cinema, leisure and entertainment experiences. The research findings explored consumer sentiment as well as the health and safety measures that consumers would expect to see when returning to the cinema.

After dining out at a restaurant or café, going to the cinema was the second-most missed activity during restrictions and 75% of respondents stated they are eager to resume their cinema-going habit within just four weeks of reopening.

When asked to identify the top safety measures that would make them feel most comfortable about returning to the cinema, physical distancing in queues was deemed the most important by 86% of respondents, with 81% citing a preference for advance contactless booking of tickets and F&B online to avoid queuing altogether. Other factors encouraging the movie-going population to return include staff wearing masks and gloves (81%) and physical distancing between seats (73%).

 

VOX Cinemas Research

 

Commenting on the research, Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said, “We remain fundamentally confident about the future and resilience of the cinema industry. This research demonstrates that the industry will bounce back and the culture of cinema-going will resume. We have proactively reimagined the guest experience at all of the Majid Al Futtaim entertainment experiences, including VOX Cinemas, Ski Dubai and Ski Egypt, Magic Planet and Dreamscape, and we are delighted that the measures put in place are all aligned with the feedback that was evidenced in these surveys.”

 Mitchell added “Internationally, cinemas have reopened across Europe and Asia, as well as in a number of American states, and attendance is increasing week on week. The theatrical box office in the cinema-going nation of South Korea, for example, has recently showed a significant sign of recovery, with weekend ticket sales reaching 402,000, a week-on-week gain of 112%. These figures bode well for the future of cinema and we are confident that ticket sales in other markets will follow a similar trend.”

Jocelyn Davies, Head of Customer Experience and Insights at Majid Al Futtaim, Leisure, Entertainment and Cinemas added, “Listening to our guests is a core value at Majid Al Futtaim, and during our period of closure, it was essential to understand customer sentiment to enable us to develop new concepts and evolve the entire cinema experience. We are delighted that the new measures included have reassured our guests, with over 93% of guests who have returned since reopening being satisfied/extremely satisfied with the new protective measures that we have in place.”

In addition to its already stringent sanitisation standards, VOX Cinemas has introduced extensive precautionary measures including disinfecting auditoriums using fogging machines and sanitizing surfaces after every guest interaction. It is also now mandatory for employees to wear masks and gloves, and all team members have their temperatures checked on arrival for shifts.

Safe distancing ambassadors have been introduced and instructional signage has been installed to guide guests on best physical distancing practices. The capacity in auditoriums has been reduced and seats in front of, behind and next to a guest’s selection will be left vacant to maintain physical distancing. The occupancy has also been decreased in other public areas such as restrooms and elevators.

Guests can enjoy a queue less cinema experience by advance booking their tickets and F&B options online as well as a contactless collection service. To further minimize physical contact and exposure, VOX Cinemas offers contactless payment options and guests can self-scan their tickets before entering the auditorium.

 

 

Source – Majid Al Futtaim (Press Release)

Cinemas Reopen in Saudi Arabia, Egypt and Parts of UAE

More cinemas reopen in Saudi Arabia, Egypt and parts of UAE after the three month COVID-19 closure.

 

Saudi Arabia lifted its national curfew on June 21, 2020 and resumed commercial activities, which included the reopening of cinemas across the country. However, in line with government restrictions, social distancing remains in place and wearing of masks is mandatory.

VOX and Muvi Cinemas have opened its door to patrons who have dearly missed one of their favourite pastimes since the lockdown was imposed. The two cinema exhibitors also posted videos on their social media channels highlighting the safety and precautionary measures they have taken to ensure a safe and enjoyable experience for cinemagoers:

 

 

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Click here for more information on VOX health and safety measures

 

 

Egypt significantly eased regulations against the spread of the coronavirus, cancelling the overnight lockdown on June 23, 2020, with cinemas among the list of venues allowed to reopen. VOX Cinemas Egypt opened its doors to the public on June 27, 2020, with all necessary health and safety measures in place – in line with government guidelines.

 

 

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Following the reopening of cinemas in Dubai and Ajman, and as part of the reopening of economic and tourism activities, cinemas in in Sharjah and Ras Al Khaimah also reopened at 50 per cent capacity on June 24, 2020. Individuals entering cinemas are still required to have their temperature checked at the entrance, wear face masks and observe physical distancing of two metres.

Cinemas in UAE, Saudi Arabia and Egypt will screen previously released blockbusters from 2019 and early 2020, until new blockbusters start releasing from July 2020.

Contact us for more information on our attractive reopening cinema advertising packages in Saudi Arabia, Egypt and UAE.

 

Related Article:

Cinemas Reopen in Dubai and Ajman – UAE

 

 

Sources: Gulf Business and The National

Reel Opens Second Drive-in Cinema at Dubai Hills

Drive-in cinemas have made a huge comeback (globally) amid the COVID-19 pandemic, and with the launch of the second drive-in experience by Reel Cinemas at Dubai Hills Estate, Dubai is now home to three drive-in cinemas.

 

 

Following the launch of its first drive-in cinema at The Dubai Mall (Zabeel extension), Reel Cinemas opened its second drive-in on Thursday 25 June, 2020 at The Dubai Hills Estate – located between Mulberry 2 and Central Park in the residential area.

 

Dubai's third drive-in cinema by Reel at Dubai Hills

 

The cinema accommodates 100 cars, and similar to its first drive-in cinema at The Dubai Mall, tickets are priced at Dhs170 per car, with food and drinks included as a combo meal for two.

 

 

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Here are the highlights from the fun-packed launch of #TheReelDriveIn at #DubaiHillsEstate. Book your tickets for the experience through our website today! #ReelCinemas #DriveInCinema #CinematicExperience كانت ليلة مليئة بالمرح والمتعة خلال افتتاح #ريل_درايف_إن دبي هيلز! احجزوا تذاكركم عبر موقعنا الإلكتروني الآن!

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This drive-in cinema will place emphasis on showing family-friendly blockbusters, with one screening taking place each night at 8pm.

For more information on movie schedules, visit www.reelcinemas.ae, and don’t forget to check out their Drive-in experience FAQs.

Contact us for cinema advertising opportunities at Reel’s drive-in cinema at Dubai Hills Estate.

 

Related Articles:

Reel Launches Drive-in Cinema at The Dubai Mall

VOX Opens Rooftop Drive-in Cinema at Mall of the Emirates

LIONS Live – A Global Meeting of Minds

Cannes Lions is presenting LIONS Live, a curated digital experience for everyone, everywhere, who believes in creative possibility from 22-26 June 2020. LIONS Live will bring the global creative community together to address the future of creativity.

LIONS Live will be broadcast from a London studio, hosted by BBC journalist and presenter, Tina Daheley, with a week of compelling, live-streamed and on-demand sessions. A wide range of creative people and companies from around the world are contributing beautifully-produced content and experiences, in a range of compelling digital formats. LIONS Live will be available to watch from any screen, anywhere in the world, for free.

The full programme offers original thinking and expert perspectives on what’s coming next, masterclasses and beautifully produced short films, crafted by some of the most creative people on the planet. LIONS Live unites experts from across the creative industry, from the brands adapting to fast-shifting consumer behaviours to the agencies adjusting business models and the pioneers innovating future solutions.

Sessions and talent announced so far: Saatchi & Saatchi New Directors Showcase celebrates 30 years of New Director talent and identifies some new names to watch; renowned innovators and VFX specialists, Framestore, will demystify deep fakes and unlock the future of creativity with the help of celebrity guests. Wyclef Jean, musician and Chief Strategy Officer, Carnival World Music Group, looks at how Entertainment and marketing are collaborating in new ways; Scott Galloway, Professor of Marketing, NYU Stern & Founder, Section4, will provide a highly provocative view of where we go from here; and Creative Director and Founder of Quiet Storm, Trevor Robinson, will share some of his sharpest learnings.

Unilever’s newly-appointed Chief Digital & Marketing Officer, Conny Braams, will give her first address to the creative community in an important CMO Spotlight; and Global Co-president, dentsu mcgarrybowen, Merlee Cruz-Jayme, will explore how creativity will be crucial for brands trying to bounce back in the new normal. Plus LIONS Live will include a forecast on what’s next for creativity in a Future Gazers session with Cheil Worldwide’s Group CEO, Pully Chau.

Tune in for a LIONS Keynote from creative agency Alma and diversity and inclusion advocates We Are All Human, showcasing how a creative idea allowed the Hispanic community to emerge from the shadows and support recovery from the global pandemic.

 

What to expect from LIONS Live

Compelling formats

Some of the world’s best creative talent sharing what they have learned; CMO Spotlight sessions from global brands; Cannes Lions President briefings; plus networking events to inspire and connect throughout the week.


Celebrating sustained creative success

The Lions Creativity Report of the Decade, compiled using unique data on Lion-winning and shortlisted work, will present the definitive rankings of sustained creative success over the past ten years. Winners will be announced throughout the week and the report made available to all.


Exploring The Work

A week of free access to The Work – the Lions learning and intelligence platform. It’s home to decades of Lion-winning work, insights and data from nearly 70 years of creativity. As well as big thinking from the brands, agencies and people behind the global community’s greatest ideas.


Cracking the effectiveness code

Marketing effectiveness experts, James Hurman and Peter Field, present a major new global study of creative effectiveness, for Cannes Lions and WARC. Hurman and Field will showcase a new framework – The Creative Effectiveness Ladder – designed to create a universal definition and shared language of effectiveness, and help marketers use creativity more effectively, involving an analysis of nearly 5,000 effectiveness case studies from 2011 – 2019.


Driving a culture of progress

LIONS Live is a reboot moment and a confidence forum. Over the LIONS Live week, the global community can access a host of whitepapers, creative resources and online courses to inspire creative output, impact culture and drive business results.


Learning for everyone

In collaboration with 42courses, we’ve selected lessons from our Cannes Lions online course series, and launched a free masterclass for all. The course is a whistle-stop tour through ten key lessons for a career in the creative industry. Each lesson brings Lion-winning work together with insights from experts like Quiet Storm’s Trevor Robinson OBE, Ogilvy’s Rory Sutherland and VMLY&R’s Debbi Vandeven.


Join LIONS Live

LIONS Live is free to access, for the entire global community, from 22-26 June 2020.

The full LIONS Live programme will be available on the platform from 18 June 2020.

 

Click here to join the LIONS Live community

Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE.

Related Article:

Cannes Lions to Release The Global Lions Creativity Report of the Decade

VOX Drive-in Movie Screenings are Now Carbon Neutral

Majid Al Futtaim in collaboration with the UAE Ministry of Climate Change and Environment (MOCCAE) and VOX Cinemas celebrated World Environment Day by hosting the region’s first carbon neutral drive-in movie screening for Tesla cars.

The special screening, which took place at VOX Cinemas Drive-In on the rooftop of Mall of the Emirates on 6th June 2020, was attended by the UAE Minister of Climate Change and Environment, His Excellency Dr. Thani bin Ahmed Al Zeyoudi, along with over 100 movie enthusiasts in their Tesla electric cars.

Tesla Special Screening at VOX Drive-in at Mall of the Emirates

 

To mark the international awareness day, and in continuation of its ongoing sustainability efforts, Majid Al Futtaim also announced that it is partnering with Dubai Carbon Centre of Excellence to offset the carbon emissions from all VOX Drive-In screenings.

Majid Al Futtaim’s partnership with Dubai Carbon Centre of Excellence will ensure that all screenings held at the VOX Drive-In will have a carbon neutral footprint. This will be done by assessing and minimising climate impact through carbon measurement, reduction of avoidable carbon emissions, and offsetting the remaining ones. In addition, Majid Al Futtaim has implemented a waste collection process to ensure 100% waste recycling rates.

Cameron Mitchell, CEO of Majid Al Futtaim Cinemas said, “Our Mall of the Emirate’s Drive-In, has proven to be incredibly popular, not only when it was the only cinema in the MENA region that was operating, but even more recently as cinemas have started to open across Dubai. This has reminded us that our guests are missing the big screen movie experience, made even more impressive when set beneath the iconic Ski Dubai indoor ski centre, and accompanied by their favourite popcorns, nachos and Pepsis. We are very proud to partner with Dubai Carbon Centre of Excellence to ensure that the VOX Cinemas Drive-In is a carbon neutral experience. Sustainability is a core pillar of Majid Al Futtaim, and VOX Cinemas is committed to finding sustainable ways to minimise our carbon footprint and protect our planet for future generations.”

Ibrahim Al-Zu’bi, Chief Sustainability Officer, at Majid Al Futtaim Holding commented: “The implications of the COVID-19 pandemic will be felt well into the future. As we look to rebound and rebuild businesses and economies, we must place as much emphasis, if not more, on social and environmental prosperity. This year’s World Environment Day is a great opportunity to take a brief step back from the COVID-19 headlines and raise awareness of the implications climate change has on our lives. For Majid Al Futtaim, it is an opportunity to influence sustainable behavior across our communities and ask our partners, tenants and suppliers to join the fight against climate change. Joining the Ministry of Climate Change and Environment and VOX Cinemas to host the first carbon-neutral drive-in cinema screening is a testament to the power of collaboration to tackle the issue and drive impact.”

Tickets for the VOX Cinemas Carbon Neutral Drive-In can be booked on voxcinemas.com or through the VOX Cinemas iOS and Android app.

 

Contact Motivate Val Morgan for cinema advertising opportunities at the VOX Drive-In.

 

 

Source: Majid Al Futtaim (Press Release)

 

Related Article:

VOX Opens Rooftop Drive-in Cinema at Mall of the Emirates