VOX Cinemas opened its newest location in Oman at Nizwa Grand Mall on Thursday 30th January 2020.
The first cinema in the city of Nizwa features 5 screens with a total of 551 seats – including a MAX screen, catering to a broad audience of families, students and tourists in the city and its surrounding communities.
Nizwa Grand Mall is the biggest shopping mall in Nizwa and one of the biggest in Oman offering a wide array of shopping outlets. From local as well as International brands to exhibition areas, ice-skating rink and a bowling hall, the mall has something for everyone across all age- groups.
VOX Cinemas presently operates 63 screens across 13 locations in Oman.
Motivate Val Morgan congratulates VOX on the opening of its new cinema at Nizwa Grand Mall and warmly welcomes this new location to our regional cinema circuit.
Contact us for cinema advertising opportunities across the Middle East.
For more information on locations and movie timings, visit https://oman.voxcinemas.com/
Related Articles:
New VOX Locations in UAE and Oman
VOX Cinemas Opens a New Cinema at MGM in Oman
VOX Launches its First 4DX Cinema in Oman
City Cinema Oman Now Under the VOX Cinemas Brand
Sources: VOX Cinemas and Zawya
A Quiet Place was one of 2018’s surprise hits – a tense thriller featuring a young family trying to survive in a world where terrifying blind but noise-sensitive creatures hunt anything that makes a sound.
A Quiet Place Part 2 – releasing 19th March 2020, brings back director and screenwriter John Krasinski behind the camera, and picks up where the first film left off.
Distributed by Paramount Pictures, the second installment will witness the Abbott family (Emily Blunt, Millicent Simmonds and Noah Jupe) tackle terrors of the outside world as they continue their fight for survival in silence.
Here’s what you should know about A Quiet Place Part 2:
Rating
Due to depiction of terror and bloody images, it can be presumed that the movie’s rating in the Middle East will end up being PG-15.
Director
John Krasinski is back in the director’s chair. Krasinski successfully shook his public persona as The Office’s Jim Halpert with A Quiet Place (2018), and is now respected as a masterful horror filmmaker of suspense that few directors working in the genre today seem to have.
This time around, Krasinski is not just the director, but also the sole credited writer on the sequel’s screenplay with Bryan Woods and Scott Beck credited only as the creators of the characters from the original film. This adds yet another level of control for Krasinski.
Returning Cast
While John Krasinski isn’t reprising his role from the first movie, due to his character’s shocking death, the other three leads from the original – Emily Blunt returns as Evelyn Abbott, Millicent Simmonds as Regan Abbott and Noah Jupe as Marcus Abbott.
New Cast Members
Actors Cillian Murphy and Djimon Hounsou will be joining the cast.
Murphy is well known for his starring role as Tommy Shelby in the crime drama series Peaky Blinders, while he’s been seen on the big screen in Christopher Nolan movies such as Dunkirk (2017), Inception (2010) and The Dark Knight trilogy. Hounsou has appeared in both Marvel and DC movies such as Captain Marvel (2019), Guardians of the Galaxy (2014), and as the Wizard in Shazam! (2019).
Check out the trailer which featured during the Super Bowl 2020:
Box Office Statistics for A Quiet Place (2018):
Worldwide Box Office – $336,157,526
UAE Admissions – Ran for 13 weeks and did approximately 162K admissions.
Contact a member of our sales team to advertise alongside this blockbuster.
Sources: Looper, Box Office Pro, The Numbers and MVM Analysis.
The Super Bowl is an annual sporting event for die-hard football fans, general sports enthusiasts and businesses.
It is one of the the most-watched program on television in the United States and the second most-watched program worldwide, uniting all things pop culture – sports, music, movies and ads, all vying for attention and February fame.
For years, film studios pay millions of dollars to secure a chance to get as many eyes as possible on the latest upcoming movies, while advertisers throw as much for a 30-second spot to air commercials as a means of building awareness for their products and services.
Commercials played during the Super Bowl have also developed a reputation for being memorable, funny and clever, with people who are not interested in the game tuning in during breaks to solely watch the commercials.
This year’s ad bowl was once again just as intense as the match on the field – featuring familiar names and a few new ones, including Facebook’s first big game spot. According to analytics firm Kantar, it was the largest ever in terms of in-game ad spend, with marketers spending an estimated $435 million, and interestingly, according to Bain, the percentage of spots including women was up 90% from 74% last year.
Here’s some of the most trending content from Super Bowl 2020:
Movie Trailers
Mulan
Release Date: March 26, 2020
No Time To Die
Release Date: April 2, 2020
Black Widow
Release Date: April 30, 2020
Fast and Furious 9
Release Date: May 21, 2020
Top Gun: Maverick
Release Date: June 25, 2020
Click here to check out other movie trailers that aired during Super Bowl 2020
Commercials
Amazon
Amazon’s spot – starring celebrity couple Ellen DeGeneres and Portia de Rossi, imagines what life was like without Alexa. According to Google, it was the most-watched Super Bowl commercial as of 10pm on game day, and according to Brandwatch, it had more than 39,000 mentions online as of 10:15pm.
Google’s tearjerker about its virtual assistant helping a man remember his late wife was the most effective ad, according to Unruly.
Nearly half of survey respondents had an intense emotional reaction to “Loretta,” and the ad scored 6.5 out of 10. It also had more than 121,000 online mentions, per Brandwatch, with 10,000 of those mentions coming within two minutes of the ad airing.
Jeep
According to Talkwalker, Jeep’s recreation of ‘Groundhog Day’ – featuring Bill Murray, got more than 47,000 online mentions, accounting for nearly 6% of the entire conversation around the Super Bowl.
It also received a score of 5.2 from System1, which rates ads from 1 to 5.9 based on the emotional resonance they garner to predict long-term growth potential for the brand.
Microsoft
Microsoft’s Super Bowl ad featured the first female – and openly LGBTQ – coach to ever be in the NFL championship game.
The ad elicited intense emotional engagement from 47% of Unruly’s survey audience – obtaining a score of 5.7, and got 5.3 stars from System1.
Olay
Olay’s all-female Super Bowl spot featured successful women asking “Is there enough space in space for women?” and pledged to donate $1 to Women Who Code for every tweet directed @OlaySkin with the hashtag #MakeSpaceforWomen.
Olay captured nearly 20% of the conversation around the Super Bowl, according to Talkwalker. The hashtag #MakeSpaceForWomen was being used even before the game, but spiked again during the broadcast.
Benjamin Hordell, partner at ad agency DXAgency, called it “the best social integration,” saying that “incentivizing the tweet was a nice way to make it happen.”
Click here to check out other leading brand commercials that aired during Super Bowl 2020
Sources: Adweek, Digital Trends, Screen Rant, Business Insider, Wonderopolis and The Drum
From red carpet fashion statements, Eminem performing a song from 2002, to entertaining speeches, triumphant wins, Idina Menzel’s performance of Frozen 2’s ‘Into the Unknown’ and much more, Hollywood’s biggest night (The Academy Awards – also known as The Oscars), is finally done and dusted.
Parasite made history becoming the first foreign language film to win best picture and best director. The film also nabbed prizes for original screenplay and international feature film. The victory caps off an improbable awards season run for the South Korean thriller.
Joaquin Phoenix won the lead actor award for his work as the deranged failed-standup comic of Gotham (Arthur Fleck) in Joker, while Renée Zellweger won best actress for her portrayal of the legendary performer Judy Garland in Judy.
Meanwhile, Brad Pitt and Laura Dern picked up supporting actor and actress honors for their performance in Once Upon a Time…in Hollywood and Marriage Story respectively
Here’s the full list of winners:
Best Motion Picture – “Parasite”
Directing – Bong Joon Ho for “Parasite”
Actor in a Leading Role – Joaquin Phoenix in “Joker”
Actress in a Leading Role – Renée Zellweger in “Judy”
Actor in a Supporting Role – Brad Pitt in “Once Upon a Time…in Hollywood”
Actress in a Supporting Role – Laura Dern in “Marriage Story”
Animated Feature Film – Josh Cooley, Mark Nielsen and Jonas Rivera for “Toy Story 4”
Cinematography – Roger Deakins for “1917”
Original Song – Elton John and Bernie Taupin for “(I’m Gonna) Love Me Again” from “Rocketman”
Original Score – Hildur Guðnadóttir for “Joker”
International Feature Film – “Parasite” from South Korea
Makeup and Hairstyling – Kazu Hiro, Anne Morgan and Vivian Baker for “Bombshell”
Visual Effects – Guillaume Rocheron, Greg Butler and Dominic Tuohy for “1917”
Film Editing – Michael McCusker and Andrew Buckland for “Ford v Ferrari”
Sound Mixing – Mark Taylor and Stuart Wilson for “1917”
Sound Editing – Donald Sylvester for “Ford v Ferrari”
Documentary Short Subject – Carol Dysinger and Elena Andreicheva for “Learning to Skateboard in a Warzone (If You’re a Girl)”
Documentary Feature – Steven Bognar, Julia Reichert and Jeff Reichert for “American Factory”
Costume Design – Jacqueline Durran for “Little Women”
Production Design – Barbara Ling and Nancy Haigh for “Once Upon a Time…in Hollywood”
Live Action Short Film – Marshall Curry for “The Neighbors’ Window”
Adapted Screenplay – Taika Waititi for “Jojo Rabbit”
Original Screenplay – Bong Joon Ho for “Parasite”
Animated Short Film – Matthew A. Cherry and Karen Rupert Toliver for “Hair Love”
Source: Oscars
Commissioned by Motivate Val Morgan – market leader in cinema advertising across the Middle East, Ipsos – global market and opinion research specialist, recently conducted a study to evaluate the role of cinema advertising as part of the total cinema experience in Saudi Arabia.
The report, Cinemas in KSA – Audience Profile, Preferences and Perception of Advertising, examines the following:
The key objective of this study was to determine the value of adding cinema advertising to an advertiser’s media mix.
Click HERE to access report
VOX Cinemas launched its eighth cinema in Saudi Arabia at Atyaf Mall (Riyadh) on Monday 6th January 2020.
The cinema features 11 screens with a total seating capacity of 531 seats and includes VOX Kids and VIP cinema experiences. In addition to refreshment counter favourites: popcorn, snacks and beverages, VOX Cinemas – Atyaf Mall also offers cinemagoers a Nutella Bar and Kitchen 35 – a bakeshop with artisan breads, pastries and fresh juices.
Atyaf Mall located in Al Yarmuk, Riyadh, is home to a 220,000-square-foot LuLu hypermarket, along with a line-up of global shopping, dining and leisure brands. The cinema at this location follows the launch of the 18 screen cinema by VOX at Riyadh Front which opened on 30th October 2019 (featuring MAX, Kids and Gold Class experiences).
VOX Cinemas presently operates 90 screens across 8 locations in KSA.
Motivate Val Morgan congratulates VOX Cinemas on the opening of Atyaf Mall and warmly welcomes this new location to our cinema circuit in KSA.
Contact us for cinema advertising opportunities across the Middle East.
Related Articles:
VOX Cinemas Opens Sixth Location in KSA at West Avenue Mall Dammam
VOX Cinemas Opens Fifth Location in KSA at Kingdom Centre
VOX Cinemas Opens Fourth Location in KSA – The Roof
VOX Cinemas Opens at Al Qasr Mall in Riyadh
VOX Cinemas Opens at Red Sea Mall in Jeddah
VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall
Sources: VOX Cinemas and Arab News
AMC Cinemas has launched the first cinema loyalty program – AMC Da’era, along with a new and improved website and mobile app in Saudi Arabia.
AMC Da’era is a ‘first-of-its-kind’ rewards program designed exclusively for Saudi cinemagoers, allowing members to earn points for every riyal spend at AMC Cinemas. The loyalty program consists of three tiers: Inner, Select and Elite Circle, with each offering its own set perks and benefits ranging from birthday and anniversary gifts, F&B discounts, free refills and chances to win tickets to screenings and grand opening events.
Member of AMC Da’era will also receive a weekly newsletter with information on advance ticket bookings for blockbuster releases and new cinema openings across KSA.
The new and improved website amccinemas.com is a digital hub for movies (now showing and coming soon) and cinema schedules across all AMC locations. The website allows guests to narrow down their search by selecting a movie based on its title or showtime at a desired AMC location. The booking system allows guests to purchase tickets online and the website also comes with a ‘live chat’ feature to help solve guest problems.
The cinema app is designed will allow guests to finalize everything AMC has to offer in a seamless and speedy manner. Through the wide range of features available in both Arabic and English languages, booking a movie via the AMC app will become a fun ‘on-the-go’ process.
AMC Cinemas presently operates 11 screens across 2 locations (KAFD and Panorama) in Riyadh, and has plans to open 50 cinemas across Saudi Arabia over the next three to four years.
Click here for more information on AMC Da’era.
Sources: AMC Cinemas, Arab News and BraodcastPRO
Dubai Lynx – MENA’s biggest Festival of Creativity, will return to Madinat Jumeirah from 8-11 March 2020, bringing together creative legends and those disrupting the industry to learn, network, explore opportunities that abound in the MENA region and celebrate creative excellence.
This year’s programme covers the hottest topics in the region such as Brands in Culture, Proving Creative Effectiveness, Creating Connected Brand Experiences, The New Rules on Brand Purpose and more.
Explore the topics
The Dubai Lynx 2020 Festival Planner makes it easier than ever to find content that will inspire you, whatever your role, in the creative communication and marketing sphere – provocative panels, debates and new formats designed to facilitate two days of learning, celebration, inspiration and networking, featuring hands-on Meet Ups, roundtable discussions and interactive workshops.
Plan your time at Dubai Lynx 2020
This year’s speaker line-up is bold, influential, innovative and inspiring. Expect an eclectic mix of award-winners, game-changers, original thinkers and rising talent, alongside global business leaders, creative legends and a few surprises.
Meet speaker line-up
Dubai Lynx has also announced the Jury Presidents of 2020. Presidents are chosen from among the region’s very best industry leaders. Together, they combine a diverse wealth of creative expertise, skill and talent, from both clients and agencies, to benchmark creative excellence and effectiveness for the MENA region.
See the Presidents
‘See It Be It’ is the Dubai Lynx initiative working towards equal gender representation across the industry. 2020 will bring 10 women to the Festival for an access-all-areas, 2-day long, career accelerating programme.
*Conditions apply
Entries close on 17 February, 2020
Click here for more information
Find out why creative people come to Dubai Lynx with highlights from the 2019 festival:
Don’t forget to choose your perfect pass to enjoy the full programme for 2020.
Key Dates:
6 February 2020 – Award Entries Deadline
8 March 2020 – Festival Opening Party
9-10 March 2020 – Be Inspired at the Festival
11 March 2020 – Celebrate at the Awards
For more information, visit dubailynx.com
*Motivate Val Morgan is the officials representative of Dubai Lynx in the UAE.
Source: Dubai Lynx
Muvi Cinemas – Saudi Arabia’s first homegrown cinema brand, opened its doors to cinema audiences at its second location at Al Hamra Mall in Riyadh on Wednesday 18th December 2019.
The cinema features 6 screens with a total seating capacity of 554 seats and a concession area that hosts ‘Skinny Pizza’ – a healthier modern take on traditional pizza .
Al Hamra Mall is cozy and quant, catering to the community of Eastern Riyadh. Movie lovers can benefit from the location of the new cinema that is conveniently located on the new metro line opening soon in 2020.
The cinema chain presently operates a total 21 screens across Jeddah (Mall of Arabia) and Riyadh (Al Hamra Mall), and is expected to open its flagship location in Riyadh in the first quarter of 2020 at U-Walk. This location will feature 12 screens including the first Samsung Onyx LED screen in KSA, replacing traditional projection technology.
The openings are part of an aggressive expansion plan to launch 20 locations by end of 2020 across the region, as a result of the cinema chain signing a partnership deal with Arabian Centers which will see a network of film theatres established in malls in cities throughout the country.
For more information about Muvi Cinemas, visit: www.muvicinemas.com
As the official advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on its opening at Al Hamra Mall and warmly welcomes this new location to our cinema circuit in KSA.
Contact us for cinema advertising opportunities across the Middle East.
Sources: Muvi Cinemas, Zawya and Arabian Business
Zain Saudi Arabia – mobile network operator in KSA, recently booked an integrated cinema campaign with Motivate Val Morgan – through OMD, for the launch of 5G technology in KSA.
The on-screen component included a 30 sec. ad which screened for a period of 4 weeks (12th December 2019 to 8th January 2020) at the following cinema locations:
The off- screen component included an advertisement (of the same content) on the LED screen at the entrance of VOX Cinemas – Riyadh Park from 12th December 2019 to 8th January 2020.
Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.
Contact us for more information on integrated cinema campaigns across our regional circuit.
Related Articles:
McVitie’s Digestive Nibbles | Integrated Cinema Campaign | KSA
