There has been a rapid increase of investment by advertisers in cinema advertising, the luxury brands are not far off.
Today, there are countless of options for luxury brands to tell their stories. To choose the right platform, advertisers need to tap into the consumers cluttered mind, which is exposed to advertisements on a daily. One way to ensure that the brand breaks through this clutter is by raising the intimacy the consumer shares with the brand.
Important findings from the latest 2019 Brand Intimacy Report by MBLM and attributes of cinema advertising which help build Brand Intimacy among cinemagoers, gain a better understanding of ‘Brand Intimacy’ and more.
Understanding Brand Intimacy
Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love. These bonds are reciprocal and are fueled by emotion. Brands that build stronger bonds create stronger business return and longevity.
According to the 2019 Brand Intimacy Report, consumers are more willing to pay price premiums for Intimate Brands and less willing to live without them.
“Brands in the luxury category rely on creating, sustaining and developing stronger emotional relationships with their consumers. We’ve seen a tremendous increase in the industry around the enhancement and ritual archetypes, indicating that their consumers are changing their relationship to brands in the luxury category,” states William Shintani, managing partner of MBLM.
Latest MBLM Report 2019:
In 2019, the luxury industry remains in the 7th rank out of the 15 industries showcased in the 2019 Brand Intimacy Report.
Dior rises to the top of the luxury industry, followed by Chanel at #2 and Louis Vuitton at #3. The Top 10 is rounded out by Cartier, Dolce & Gabbana, Armani, Gucci, HugoBoss, Burberry, and Hermès respectively.
Enhancement and Nostalgia are fastest growing archetypes (the type of emotional relationship between a person and a brand) in the luxury category.
31% of users report being in one of the three stages of intimacy (sharing, bonding and fusing) with the luxury industry.
Notable findings for the luxury industry include:
MBLM leverages the yearly study to help advertisers create, sustain and measure ultimate brand relationships. To download the full Brand Intimacy 2019 Report, please click here
Attributes of Cinema to Build Brand Intimacy
Cinema has the strongest combined brand impact of any medium, according to research by Millward Brown, commissioned by Digital Cinema Media.
Millward Brown brought together the combined learnings of 183 CrossMedia case studies from across Europe, 88 of which were in the UK, and examined how each medium performed against five metrics.
Pound-for-pound, cinema outperformed all of the other media in all but one of the five metrics.
Why choose cinema as a medium for advertising?
Cinema is the strongest medium for making brands memorable with a return of investment (ROI) of 2.9 per cent, ahead of TV with an ROI of 2.5 per cent.
Cinemas deliver greater recall and resonance for audiences than any other AV channel, now is a better time than ever for marketers to invest in cinema advertising to build their brands.
Ideal Environment for Advertising
Dark Auditorium & Distraction Free – All eyes on the big-screen and attention guaranteed without interruptions.
Everything About it is BIG
Larger Than Life Image – Consumers notice cinema ads as they make real use of the big screen with impressive graphics, panoramic landscapes and unusual visual displays.
Exceptional Audio
Surround Sound & Booming Bass – Sound is a key part of the cinema experience, with the best ads using it to optimize its effect.
Captive & Receptive Audience
“Opt in” Medium – With the audience choosing to go to the cinema, your brand reaches out to a relaxed and receptive audience.
In addition, cinema offers 360-degree exposure and innovative opportunities to brands – utilizing both on-screen and off-screen advertising. Ranging from sampling, activations, promotions and many more activities, advertisers can now compliment and support their on-screen ads with off-screen advertising for greater brand impact.
The tendency of people towards cinemas is increasing day by day. According to a survey, since 2008, the total number of people visiting cinemas increased by 24 percent, with 75 percent of the adult population. During the shows, with an excess of 87 percent of moviegoers exposed to the ads, cinema’s appeal is continually reaching to more and more people which provides a powerful way for advertisers to reach audiences.
Target luxury niche audiences using Cinema
With an increase in the number of blockbusters releasing across the region and an equal increase in the number of cinema admissions each year, there’s no doubt that cinema remains an important platform for entertainment – catering to all ages and nationalities, and advertising in the region.
Luxury cinema concepts are very high-end and upscale – designated plush lobby areas, comfortable leather reclining seats, bespoke F&B offerings and a personalized waiter service, which elevates the movie going experience for consumers with a sophisticated mindset.
Such cinemas create small, intimate and curated relationships with sophisticated audiences which are more viable for luxury brands than mass awareness-seeking media campaigns.
Brand Storytelling is increasingly becoming the new way to create meaningful dialogs with luxury consumers – and there’s no better place than cinema for showcasing such content.
Luxury cinema concepts are no longer specific to certain operators. Today, most reputed cinema operator across the region offer unique luxury cinema experiences – catering to audiences of varying levels of sophistication.
Over the last two years, cinema operators have invested a great deal on expanding and upgrading their respective cinema multiplexes. From luxury cinema screens, to cinemas designed focusing on the little ones, the cinemas are now catering to a variety of demographics than ever before.
This upgrade includes the revamp of existing luxury cinema screens and the introduction of luxury cinema concepts and stand-alone boutique cinemas.
Luxury cinemas are intimate and private with fully reclining armchairs and adjustable footrests arranged in pairs with their own private table. The seating is tiered for unobstructed viewing.
The sheer opulence and indulgence of these luxury cinemas also offers unsurpassed levels of service. Drinks and snacks are served on-demand throughout the movie and the menu offers a range of premium food options.
An exclusive lounge facility is adjacent to each of these luxury cinemas – to deliver an intimate cinema experience for guests.
Motivate Val Morgan serviced cinemas that offer luxury cinema experiences include: VOX Cinemas (regionally), Reel Cinemas (UAE), Oscar Cinema (UAE), Cine Royal Cinema (UAE) and Cinemacity (UAE).
Partnering with the late celebrity Michelin star chef Gary Rhodes, VOX Cinemas introduced a new luxury THEATRE by Rhodes – the first concept of its kind in the Middle East in September 2015 at its Mall of the Emirates cinema location.
THEATRE by Rhodes delivers the most innovative and customer-focused experience, presenting movie lovers with a full food and beverage menu –prepared by in house chefs who are all trained to meet the internationally renowned Rhodes’ standard.
From a state-of-the-art auditorium to the large leather reclining pod-seats, waiter service and exclusive lounge, THEATRE by Rhodes is luxury cranked up to the max – effectively an upgrade on the VOX Gold Class cinema experience.
THEATRE by Rhodes is solely available at VOX Cinemas: Mall of the Emirates (UAE – Dubai), Yas Mall (UAE -Abu Dhabi) Nation Towers (UAE -Abu Dhabi), Doha Festival City (Qatar) and The Avenues (Bahrain).
Example Luxury Brand Cinema On-Screen Campaigns Booked Through Motivate Val Morgan:
Cartier
Tiffany & Co.
Tag Heuer
Why choose to partner with Motivate Val Morgan:
Motivate Val Morgan’s coverage includes over 480 cinema screens across 55 cinema locations in the Middle East – UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait. We partner with leading cinema operators who offer luxury cinema experiences and have a presence in the best shopping malls across the region.
With an incredible slate of content coming to the big screen in 2020, cinema is set to once again appeal to a wide range of demographics.
Contact a member from our sales team for more information on cinema advertising opportunities that target affluent and sophisticated audiences.
Sources: Aviamost, Forbes, CampaignLive
It is that time of year again, some say the most wonderful time of year. It’s also the time that many retailers put their hard-earned money in Santa’s sack, with Christmas campaigns tempting shoppers with stories of the season.
Not only is Christmas an ideal time to introduce brands to new customers, but it is the perfect reason to reconnect with existing shoppers.
As the festive season approaches we see more and more memorable adverts arrive on cinema screens to showcase what the big retailers have to offer – but which is the best Christmas advert for 2019?
Check out our compilation of popular and heartwarming Christmas ads from across the globe and decide for yourself!
John Lewis & Waitrose – Excitable Edgar
The John Lewis advert marks the start of the festive season and this year’s offering will melt your heart – as well as the ice.
John Lewis’ 2019 Christmas advert is about a young dragon named Excitable Edgar. Edgar is a dragon living in a small town who can’t play with the other children at Christmas because his ‘firey’ breath keeps melting all the snow.
The grown-ups also begin to turn on him when he accidentally sets fire to the town’s Christmas display.
But with a bit of ingenuity, one local girl proves that Edgar’s fire can prove useful after all.
It’s John Lewis’ first joint campaign with Waitrose and it reportedly cost £7million to make. It’s no surprise that it’s flaming good.
Walkers – All Mariah Carey wants this Christmas
This festive ad is full of everything we expect of Christmas – from red sequined dresses to elves and even Mariah Carey! Walkers have pulled out all the stops for their Christmas campaign and have called it their “biggest ever Walkers Christmas advert”.
The advert comes on the 25th anniversary of Mariah’s 1994 album Merry Christmas. And it’s said to have cost the retailers a whopping £9million to have her face on 50 million packets of crisps.
Tesco – #DeliveringChristmas
Tesco’s Christmas advert features a delivery driver travelling through time in a Back to the Future influenced celebration of the company’s 100th anniversary.
The UK’s largest supermarket has kept its festive advert closely under wraps and sent social media into a frenzy when a Tesco van was spotted on top of a house in Cheshire, England.
Tesco is the last of the major retailers to release their advert, which they have said is intended to highlight its role ‘delivering Christmas to the nation for the past 100 years’.
In the ad, a Tesco delivery driver called Joel, is transported with his van full of food to various years throughout the past century, after his van gets caught up in Christmas lights.
Visa – #WhereYouShopMatters
Visa‘s Christmas advert calls on shoppers to support the UK high street in the face of struggling sales and an increase of online shopping.
The campaign features 13 real shopkeepers including a bookseller, greengrocer, antique dealer and café owner.
Visa said the message is to encourage shoppers to think more about where they’re buying from.
Sainsburys – Nicholas The Sweep
Sainsbury‘s heartwarming Christmas advert tells a story of how Santa started out as a chimney sweep who was accused of stealing a clementine.
The retailer is marking 150 years in the business and so has set its festive ad outside the first Sainsbury‘s store in Drury Lane in 1869.
Sainsbury‘s says that the tale is a “totally true story” but in reality “Nicholas” has been created in the spirit of Christmas and there’s no real evidence of the retailer’s founders ever having saved a child in this way.
The ad is directed by award winning Ninian Doff, who has also directed a handful of commercials for brands such as Hula Hoops, 02 and GiffGaff.
Aldi – Leafy Blinders
Aldi has used Kevin the Carrot for the fourth year in a row in its Christmas advert.
New character Russell Sprout, and his Brummy gang of “Leafy Blinders“, are boiling with rage about Kevin and his family of carrots stealing the show as the star Christmas vegetable.
The sprouts are dressed in tweed caps, much like characters from popular Netflix drama – Peaky Blinders.
Tiny Tom – a little tomato – comes to Kevin’s rescue after the sprouts tie him up.
Amazon – The Singing Boxes are Back!
Amazon‘s Christmas ad features a whole host of people singing and dancing to Solomon Burke’s classic track, “Everybody Needs Somebody to Love”.
The heartwarming, feel-good advert shows families, friends, colleagues and strangers from all walks of life coming together while singing and dancing along with the cheerful Amazon boxes.
At the same time, people are giving or delivering gifts to loved ones that are, of course, inside Amazon boxes.
Boots – #GiftLikeYouGetThem
Boots shows customers how to get presents for the most difficult loved ones in your life.
The ad introduces Boots’ new range of in-store gift edits – called “Bootiques” – there to take the hassle out of Christmas shopping.
There will also be an online option to create your own Bootique so you can hint to loved ones what you want this Christmas.
Asda – Let’s Make Christmas Extra Special
Asda’s festive campaign is all about making Christmas extra special – but there’s a heartwarming story behind its advert.
The ad follows a young girl – Tilly – inspired by stories from her Grandad about Santa’s leftover magic.
The advert focuses on people who go the extra mile during the festive season, making it a special time for all.
M&S – Go Jumpers for Christmas
The best thing about Christmas is obviously knitwear, and that’s something Marks and Spencer has tapped into brilliantly for their latest ad. Directed by Jake Nava, the director behind Beyoncé’s Single Ladies video, this promo will have you jumping around with your jumpers in no time at all.
Emma Willis and Paddy McGuinness star in this year’s M&S Christmas advert.
The pair are seen at a snow-covered “M&S Food Christmas Market” where they sample festive treats at different stalls.
Other famous faces that appear in the market include popular television presenters Amanda Holden and Rochelle Humes.
Very – Get More Out of Giving
Very.co.uk showcased an emotional advert which celebrates the joy of community as stars from previous years returned to the tv screens.
It follows the residents of Chester Street as they give up their time to make sure their elderly neighbour Sidney isn’t alone at Christmas.
It is accompanied by a cover of Rudimental’s 2012 hit Feel The Love recorded by The Social Singing Choir.
McDonald’s – #ReindeerReady
This year’s Christmas advert follows adorable little girl Ellie as she befriends a lovable reindeer called Archie.
The 90-second advert follows the animated journey of Ellie who is at home and eager to play a game of ‘reindeers’ with her older sister Jenny – only Jenny is uninterested in playing games with her younger sister and slams the bedroom door on her.
Celebrate the magic of Christmas through the eyes of Ellie, in this advert which illustrates scenes recognized by parents across the world, as the whole family comes together to get Reindeer ready.
Click here to watch more 2019 Christmas commercials.
Don’t miss out on your chance to target consumers this festive season! Contact us for cinema advertising opportunities alongside blockbuster movies at the cinemas and spread the festive cheer.
Sources:
HouseBeautiful, Mirror UK
Nezo – salt manufacturer, recently booked an off-screen popcorn box branding campaign through Motivate Val Morgan at various VOX Cinemas locations across the UAE.
The branded popcorn tubs were distributed to moviegoers starting Thursday 21st November 2019, and will continue to be dispensed until stocks last.
The aim of the campaign was to highlight the importance of Nezo salt in food items, similar to the importance and significance of having popcorn while watching movies at the cinema.
A total of 50,000 popcorn boxes were branded with Nezo graphics. 5,000 boxes were allocated at each cinema location. The campaign kicked off at VOX Cinemas – Mall of the Emirates and also ran across the following VOX locations:
Mall of the Emirates
Cineplex Grand Hyatt
Mercato
City Centre Deira
Burjuman
City Centre Sharjah
City Centre Ajman
Marina Mall – Abu Dhabi
Al Jimi Mall – Al Ain
The campaign also ran across VOX Cinemas – City Centre Mirdif.
Other off-screen advertising opportunities include:
Got a campaign which would require off-screen cinema advertising?
Contact a member of our sales team for more information on branding options and on/off-screen advertising opportunities across the Middle East!
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Landmark Group | Pillar Branding | VOX Cinemas – Mall of Egypt
Sony PS4 | Marvel Spider-Man | Cinema Campaign
Indian language movies have come a long way over the last few years!
From their initial standard three hour long flicks featuring action-packed drama, tears, catchy and sing-along songs, extravagant dancing and colourful traditional costumes – being produced solely for domestic consumption, to having varied time lengths dictated by their content, and witnessed across the globe in countries such as United States, Canada, Australia, Taiwan, China, Russia, Turkey – in either their original form with subtitles or dubbed versions of its original form.
Movies from India are no longer restricted to Bollywood which produces movies solely in the national language (Hindi). India, in line with the varied languages and dialects in the country, is also home to other powerhouse movie industries such as:
Bollywood – Mumbai-based Hindi language film industry, India
Pollywood – Punjabi language film industry in India and Pakistan
Bhojiwood – Film industry of Bihar and Uttar Pradesh, India in Bhojpuri language
Chhollywood – Chhattisgarhi language film industry based in Chhattisgarh, India
Tollywood – Bengali film industry in West Bengal, India/Telugu film industry in Andhra Pradesh and Telangana
Kollywood – Tamil language film industry, based in Chennai, India./Nepal’s film industry
Mollywood – Malayalam film industry in Kerala, India
Sandalwood – Kannada language film industry in Karnataka, India.
Jollywood – Assamese language film industry in Guwahati, Assam
Ollywood – Film industry of Orissa, India in Oriya language
The Indian-film industry also comprises of globally recognized actors and actresses who are passionately dedicated to provide the best of their skills and talent to the industry:
Bollywood
Amitabh Bachchan, Salman Khan, Shahrukh Khan, Aamir Khan, Akshay Kumar, Ranveer Singh, Priyanka Chopra, Deepika Padukone and Katrina Kaif
Kollywood
Rajinikanth, Vijay, Ajith Kumar and Nayanthara
Tollywood
Mahesh Babu, Prabhas, Anushka Shetty and Rakul Preet Singh
As a result of these film stars having huge fan-followings from around the world, they too have helped attract large audiences to watch Indian movie releases in cinema.
A recent report by PWC indicates that Bollywood is set to become the third largest cinema market in the world.
In recent years, there have been numerous Indian language movies that have done relatively well at the worldwide box office:
Bollywood movies easily make up the second largest watched language in the UAE – with some blockbusters raking in 300,000 plus admissions. Other Indian language movies – which include Malayalam, Tamil and Telugu, have also gained massive popularity and acceptance in accordance with Hindi movies.
Below is analysis conducted by Motivate Val Morgan on Indian language movie releases across the Middle East in 2018:
In October 2019, Motivate Val Morgan – in collaboration with Murdoch University Dubai, also conducted cinema research in the UAE in the form of questionnaires and video interviews at VOX Cinemas – City Centre Deira and Burjuman (two prominent locations for Asian movie audiences).
The objective of this research project was to understand cinemagoing habits of Asian audiences and measure the effectiveness of cinema advertising alongside Indian language movies..
As the research above indicates:
Here’s a line-up of Indian language movies scheduled to release over the months ahead:
December 2019
Pati Patni Aur Woh (Hindi)
Panipat (Hindi)
Mardaani 2 (Hindi)
Good Newwz (Hindi)
Mamangam (Malayalam)
January 2020
Tanhaji: The Unsung Warrior (Hindi)
Darbar (Tamil)
Ala Vaikunthapurramloo (Telugu)
Sarileru Neekevvaru (Telugu)
Street Dancer 3D (Hindi)
Don’t miss out on targeting large Asian movie loving audiences. Contact us for cinema advertising opportunities alongside the movies mentioned above!
Sources: Wikipedia, WARC, MVM Analysis, MVM Research and IMDb
VOX Cinemas opened its third location in Cairo, Egypt at City Centre Almaza on 1st October 2019.
City Centre Almaza is the fourth and latest addition to Majid Al Futtaim’s portfolio in Egypt – which also includes Mall of Egypt, City Centre Maadi and City Centre Alexandria
Located in the heart of Heliopolis, City Centre Almaza spans over 100,000 square meters and features unique retail spaces, dining outlets and exciting lifestyle experiences – providing great moments for both residents and tourists in Cairo. The mall is also set to become one of the favoured destinations for shopping and entertainment over the next couple of years.
VOX Cinemas at City Centre Almaza is home to 16 state-of-the-art screens with a total of 1401 seats, and includes IMAX, MAX, Kids, 4DX and Gold Class experiences.
The cinema exhibitor presently operates 44 screens across 3 locations in Egypt:
Mall of Egypt – 21 screens with 2288 seats
City Centre Alexandria – 7 screens with 1626 seats
City Centre Almaza – 16 screens with 1401 seats
Motivate Val Morgan congratulates VOX Cinemas on its opening at City Centre Almaza in Egypt and warmly welcomes this new location to our regional cinema circuit.
Contact us for more information on cinema advertising opportunities in Egypt.
For more information on locations and movie timings in Egypt, visit https://egy.voxcinemas.com/
Sources: Daily News Egypt, VOX Cinemas and Majid Al Futtaim
Related Articles
VOX Cinemas Opens at City Centre Alexandria in Egypt
VOX Cinemas Opens at Mall of Egypt – Cairo
The gang is back but the game has changed!
In Jumanji: The Next Level – releasing 12th December 2019, the players return to the world of Jumanji to rescue one of their own, only to discover that nothing is as they expected.
The players – Spencer, Martha, Smolder Bravestone, Fridge and a few new faces, brave parts unknown and unexplored (from the arid deserts to the snowy mountains) in order to escape the world’s most dangerous game!
Watch the trailer of the Jumanji: The Next Level 2019:
Here’s what we know about the movie so far:
Rating:
The MPAA has yet to announce an official rating, but it will probably be PG-13. The first Jumanji in 1995 was PG, but this is more of a direct sequel to Jumanji: Welcome to the Jungle (2017), which earned a PG-13 rating in 2017 for adventure action, suggestive content and some language. It can be presumed that the movie’s rating in the Middle East will end up being PG-15 for cinemagoers.
Will Jumanji: The Next Level Connect to the previous films?
It was initially thought that Jumanji: Welcome to the Jungle would be a reboot of the Jumanji franchise. Instead, it was a sequel to the 1995 Robin Williams movie. It didn’t have many references to the original, but it was clear that it was set in the same universe. Director Jake Kasdan states he plans to have Jumanji: The Next Level connect to both previous films, but especially Welcome to the Jungle.
Director:
Jake Kasdan has directed numerous theatrical films such as: Zero Effect (1998), Walk Hard: The Dewey Cox Story (2007), Bad Teacher (2011) and Jumanji – Welcome to the Jungle, as well as episodes of TV shows such as: Freaks and Geeks, New Girl and Fresh Off the Boat.
In 2006, Kasdan received his first Golden Globe nomination for Walk Hard: The Dewey Cox Story (2007) – Best Original Song (shared with John C. Reilly, Judd Apatow, and Marshall Crenshaw).
Kasdan’s proven ability with smart, teen-based comedy, earned him the directing job for Orange County (2002) – starring Jack Black, Colin Hanks and Schuyler Fisk.
Mostly known for R-rated comedies, Kasdan came out of nowhere to prove he could helm a PG-13 action-comedy with major stars Dwayne Johnson, Kevin Hart, Jack Black, Karen Gillan, and Nick Jonas. Jumanji: Welcome to the Jungle (2017) also directed by Kasdan, went on to become one of Sony’s biggest box-office hits ever.
Hailed as the ‘Helmer of Jumanji series’, Kasdan states the upcoming installment will sew in even more nods to the original Robin Williams classic.
Who’s returning in Jumanji: The Next Level?
Almost every major player from Jumanji: Welcome to the Jungle will appear in Jumanji: The Next Level, although we’ll get to see several of them in brand-new light.
Dr. Smolder Bravestone
In Jumanji: Welcome to the Jungle (2017), Dwayne Johnson got to play against his type even though the person playing his avatar was nerdy, allergy-prone Brantford High School student Spencer. However, in the sequel, Johnson’s game avatar (Smolder Bravestone) will play to his literal strengths – a confident and clearly very muscular archaeologist and international explorer.
Professor Sheldon “Shelly” Oberon
Jack Black had a fun role in Welcome to the Jungle as Professor Sheldon Oberon. His cartographer was played by popular, self-absorbed pretty girl Bethany, who was not expecting to be Black’s ‘overweight middle-aged man’. This time round, as seen in the trailer of The Next Level, Fridge (Kevin Heart) ends up in the body of the ‘old, fat dude’ avatar.
Ruby Roundhouse
Karen Gillan plays “killer of men” Ruby Roundhouse, a fierce martial arts and dance fighting expert. Her avatar was played by shy high school student Martha.
Jefferson “Seaplane” McDonough
Nick Jonas was something of a surprise addition to the group as avatar pilot Jefferson ‘Seaplane’ McDonough. He was the avatar of gamer Alex Vreeke – a teen who got stuck in the Jumanji game in 1996. This storyline was a direct tie to the original 1995 Jumanji film, where Alex had taken shelter in the game world in a house built by the previous Jumanji player, Alan Parrish, portrayed in film by Robin Williams.
New characters in Jumanji: The Next Level:
Joining the cast for Jumanji: The Next Level are comedic acting legends Danny DeVito and Danny Glover, playing Spencer’s grandfather, Eddie Gilpin, and his friend, Milo Walker, respectively.
If The Next Level follows the same format as Welcome to the Jungle, we don’t expect to see DeVito and Glover on screen for very long, but it looks like the characters will still have a significant presence in the movie after they accidentally enter the game and wind up controlling the avatars portrayed by Dwayne Johnson and Kevin Hart.
Also coming aboard are Dania Ramirez (Once Upon a Time) and Awkwafina (Crazy Rich Asians), both in undisclosed roles. While Ramirez doesn’t appear in the trailer at all, the brief glimpse we get of Awkwafina suggests that she’ll be playing a character within the game.
The Hollywood Reporter states that Awkwafina’s role is ‘key’ and ‘significant’, leading us to guess that she’s likely either an avatar for one of the players — possibly Spencer, Bethany, or even Alex — or she’s the game’s new villain.
Jumanji: Welcome to the Jungle (2017) did $964,496,193 at Worldwide Box Office proving to be one of the leggiest (and most unexpected) blockbuster phenomenon’s in recent memory. In the UAE, the film ran for a total of 22 weeks and did over 684K admissions – 2nd highest ranking movie in UAE’s Top 10 Movies of 2017.
Boxoffice Pro is projecting Jumanji: The Next Level to make $66 – 76 million in its opening weekend in the US.
Motivate Val Morgan forecasts over 600K admissions for Jumanji: The Next Level.
Don’t miss out on advertising alongside this fun and comedic blockbuster. Contact a member of our sales for more information on cinema advertising options.
Sources: Looper, The Numbers, Boxoffice Pro, Meaww and MVM Analysis
A number of interesting on-screen campaigns screened across the Motivate Val Morgan circuit in UAE and KSA during the months of September and October 2019.
From Expo 2020, Ford, Yas Island, Fly Dubai, Malabar Gold, Uber, Marina Home, Cheesecake Factory and Magnum in the UAE, to Downy, Mercedes, Emirates, Carolina Herrera, Nespresso and Burgerizzr in Saudi Arabia, and many more …..
Here are some of the commercials for your viewing pleasure:
Narciso Rodriguez
The 15 sec. ad screened at Oscar Cinema – Al Wahda Mall, VOX Cinemas – City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates, Nation Towers Abu Dhabi and Yas Mall and Reel Cinemas – The Dubai Mall and Jebel Ali Recreation Club in UAE from 3rd September – 30th September 2019.
The same ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, Kingdom Tower and The Roof and AMC Cinemas – KAFD from 3rd September – 30th September 2019.
Visa
The 15 sec. ad screened at Roxy Cinemas – City Walk, Reel Cinemas – Dubai Marina Mall, The Springs Souk, The Dubai Mall, The Pointe and VOX Cinemas – City Centre Mirdif and Mall of the Emirates in UAE from 5th September – 2nd October 2019.
Uber
The 30 sec. ad screened at Reel Cinemas – Dubai Marina Mall and The Dubai Mall and VOX Cinemas – Mercato, Mall of the Emirates and Yas Mall in UAE from 5th September – 2nd October 2019.
The same ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD from 5th September – 2nd October 2019.
Mercedes GLE
The 60 sec. ad screened at VOX Cinemas – City Centre Mirdif, Marina Mall Abu Dhabi and Mall of the Emirates in UAE from 5th September to 18th September 2019.
The same ad screened in Saudi Arabia (with a different end slide) at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 5th September to 18th September 2019.
Marina Home
The 15 sec. ad screened at VOX Cinemas – Abu Dhabi Mall, City Centre Mirdif, Mall of the Emirates and Reel Cinemas – The Dubai Mall in UAE from 19th September to 25th September 2019.
Downy
The 15 sec. ad screened at Reel Cinemas – Dubai Marina Mall and The Dubai Mall and VOX Cinemas – City Centre Mirdif and Mall of the Emirates in UAE from 3rd October to 9th October 2019.
The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall, The Roof, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia from 10th October to 16th October 2019.
StudioRepublik
The 30 sec. ad screened at VOX Cinemas – City Centre Mirdif and Mall of the Emirates and Reel Cinemas – The Dubai Mall and Dubai Marina Mall in UAE from 3rd October to 16th October 2019.
Magnum
The 20 sec. ad screened at VOX Cinemas – Mall of the Emirates in UAE from 3rd October to 30th October 2019.
Expo 2020
The 60 sec. ad screened at VOX Cinemas – Mall of the Emirates, City Centre Sharjah, Yas Mall, City Centre Deira, Burjuman, City Centre Mirdif and Mercato, Reel Cinemas – The Dubai Mall and Dubai Marina Mall, Oscar Cinema – Al Ain Club, Al Barrari Mall, Al Foah Mall, Al Wahda Mall, Al Raha Mall and Al Shaab Village, Cine Royal Cinema – Dalma Mall, Roxy Cinemas – City Walk and Cinemacity – Zero 6 Mall in UAE from 17th October to 13th November 2019.
Samsung Galaxy Fold
The 30 sec. ad screened at Roxy Cinemas – City Walk and The Beach, VOX Cinemas – City Centre Mirdif, Mall of the Emirates, Yas Mall and The Galleria Al Maryah Island and Reel Cinemas – The Dubai Mall and The Pointe in UAE from 24th October to 20th November 2019.
Emirates
The 30 sec. ad screened at VOX Cinemas – Burjuman, City Centre Deira, City Centre Mirdif, Mercato, Marina Mall Abu Dhabi, Mall of the Emirates, Yas Mall and City Centre Sharjah, Cinemacity – Zero 6 Mall and Cine Royal Cinema – Dalma Mall in UAE from 3rd October to 30th October 2019.
The 30 sec. ad screened at VOX Cinemas – Red Sea Mall, Al Qasr Mal and The Roof and AMC Cinemas – KAFD in Saudi Arabia from 24th October to 20th November 2019.
The Cheesecake Factory
The 15 sec. ad screened at Reel Cinemas – The Dubai Mall and VOX Cinemas – Mall of the Emirates and Yas Mall in UAE from 17th October to 6th November 2019.
The same ad screened in Saudi Arabia (with a different end slide) at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD from 24th October to 13th November 2019.
Dolce & Gabbana
The 30 sec. ad screened at Oscar Cinema – Al Wahda Mall, Reel Cinemas – The Dubai Mall and VOX Cinemas – City Centre Mirdif, Mall of the Emirates and Yas Mall in UAE from 3rd October to 30th October 2019.
The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 3rd October to 23rd October 2019.
Ford
The 60 sec. ad screened at VOX Cinemas – Mercato, Mall of the Emirates, Nation Towers Abu Dhabi and Reel Cinemas – Dubai Marina Mall and The Dubai Mall in UAE from 12th September to 9th October 2019.
The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 19th September to 16th October 2019.
Mohamed Bin Rashid City
The 60 sec. ad (in English and Arabic) screened at VOX Cinemas – Burjuman, Mercato, City Centre Mirdif and Mall of the Emirates, Reel Cinemas – The Dubai Mall and Jebel Ali Recreation Club and Roxy Cinemas – City Walk in UAE from 17th October to 13th November 2019.
The same ad also ran at Oscar Cinema – Al Wahda Mall in UAE from 28th October to 13th November 2019.
Healthpoint
The 30 sec. ads screened in rotation at Oscar Cinema – Al Foah Mall, Al Shaab Village and Al Wahda Mall, Cinemacity – Zero 6 Mall, Cine Royal Cinema – Dalma Mall, Khalidiya Mall and Deerfields Mall and VOX Cinemas – City Centre Fujairah, Marina Mall Abu Dhabi, Nation Towers, Al Hamra Mall, Yas Mall, City Centre Sharjah and Al Jimi Mall in UAE from 17th October to 13th November 2019.
Fly Dubai
The 30 sec. ads screened in rotation at Oscar Cinema – Al Wahda Mall, VOX Cinemas – Burjuman, City Centre Mirdif, Mercato and Mall of Emirates and Reel Cinemas – The Dubai Mall in UAE from 26th September to 16th October 2019.
One of the ads from above also screened in Saudi Arabia at VOX Cinemas – Red Sea Mall, Al Qasr Mall and West Avenue Mall from 26th September to 9th October 2019.
YAS Island
The 60 sec. ad (in English and Arabic) screened at VOX Cinemas – City Centre Ajman, Burjuman, City Centre Mirdif, Mercato, Mall of the Emirates, City Centre Fujairah, Al Hamra Mall and Yas Mall, Oscar Cinema – Al Foah Mall and Al Wahda Mall, Cine Royal Cinema – Dalma Mall and Khalidiya Mall and Reel Cinemas – The Dubai Mall and Al Ghurair Centre in UAE from 3rd October to 30th October 2019.
Al Shindagha Museum
The 30 sec. ad screened at VOX Cinemas – City Centre Mirdif and Mall of the Emirates and Reel Cinemas – The Dubai Mall and Al Ghurair Centre in UAE from 12th September to 2nd October 2019.
Malabar Gold
Malabar Gold booked a 52 week on-screen campaign to follow all Asian movies at the following locations in the UAE: VOX Cinemas – Marian Mall Abu Dhabi, Yas Mall, Abu Dhabi Mall, City Centre Deira, Burjuman, City Centre Mirdif, Cineplex Grand Hyatt, City Centre Shindagha, City Centre Sharjah, City Centre Ajman, City Centre Fujairah, Al Hamra Mall, Al Jimi Mall, Mall of the Emirates and Mercato, Cine Royal Cinema – Khalidiya Mall, Dalma Mall and Ruwais Mall, Oscar Cinema – Al Wahda Mall, Al Ain Club and Al Shaab Village, Cinemacity – Arabia Centre and Reel Cinemas – The Dubai Mall and Al Ghurair Centre, in UAE.
As part of this 52 week campaign, the 60 sec. ads above screened in September and October 2019.
Ghost Recon
Ghost Recon booked a 30 sec. follow a movie on-screen campaign alongside Joker at VOX Cinemas – Mall of the Emirates in UAE.
The ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall from 3rd October to 30th October 2019.
Splash
Splash booked a 30 sec. on-screen campaign to follow Asian movies War at Housefull 4 (for a period of two weeks from the date of release) at VOX Cinemas – Marina Mall Abu Dhabi, City Centre Deira, Mall of the Emirates, Al Hamra Mall, Burjuman, City Centre Mirdif and Cineplex Grand Hyatt in UAE.
The same commercial screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and Al Qasr Mall, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia from 3rd October to 27th November 2019.
Atlantis
Atlantis booked a 30 sec. follow a movie on-screen campaign alongside Maleficent at VOX Cinemas – Mall of the Emirates, Reel Cinemas – The Dubai Mall, Dubai Marina Mall, The Pointe and Roxy Cinemas – The Beach in UAE.
Hermes
Hermes booked a 30 sec. follow a movie on-screen campaign for its fragrance Twilly alongside the following movies: Once Upon a Time in Hollywood, The Goldfinch, Downtown Abbey and Ad Astra, at the following cinema locations: Reel Cinemas – The Dubai Mall, Dubai Marina Mall, Jebel Ali Recreation Club, Rove Downtown, The Springs Souk, The Pointe and Al Ghurair Centre and Roxy Cinemas – The Beach and City Walk.
Mobily
The 15 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, West Avenue Mall and Al Qasr Mall, and AMC Cinemas – KAFD in Saudi Arabia from 3rd October to 16th October 2019
Leejam
The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, West Avenue Mall, Al Qasr Mall, Kingdom Tower and The Roof, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia in Saudi Arabia from 12th September to 2nd October 2019
Burgerizzr
The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Al Qasr Mall, West Avenue Mall and The Roof in Saudi Arabia from 19th September to 16th October 2019
Carolina Herrera
The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD in Saudi Arabia from 19th September to 16th October 2019.
Riyadh Season
The 30 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, Al Qasr Mall, The Roof, West Avenue Mall, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia in Saudi Arabia from 28th October to 10th November 2019.
Saudi Energy Efficiency Centre
The 15 sec. ad screened at VOX Cinemas– Riyadh Park Mall, Red Sea Mall, Al Qasr Mall, The Roof, Kingdom Tower, West Avenue Mall, AMC Cinemas – KAFD AND Muvi Cinemas – Mall of Arabia in Saudi Arabia from 10th October to 13th November 2019.
Nespresso
The 30 sec. ad screened at VOX Cinemas – Riyadh Park Mall and Red Sea Mall from 10th October to 6th November 2019 and AMC Cinemas – KAFD in Saudi Arabia from 10th October to 4th December 2019.
Contact a member of our sales team for more information on on-screen advertising across our circuit in the Middle East.
Ülker – Turkish multinational food products maker, recently booked an integrated cinema campaign with Motivate Val Morgan – through Arab Reach Media Services, for the launch of O’lala Sufle in Saudi Arabia.
The on-screen component included a 13 sec. ad which screened for a period of 4 weeks (3rd October to 30th October, 2019) at Muvi Cinemas – Mall of Arabia and VOX Cinemas – The Roof.
The off-screen campaign included a sampling activity at both Muvi Cinemas – Mall of Arabia and VOX Cinemas – The Roof over the weekend 24th to 26th October 2019.
Promoters were hired by the brand to oversee the 3-day sampling activity at the cinemas and to assist with the distribution of Ülker O’lala Sufle cakes to cinemagoers walking out of the respective auditoriums at which the brand’s ad was screening.
A sampling activation is a great way to engage cinemagoers – especially when launching a new product into the market.
Got a product launch in mind for your brand? Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.
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Desert Stallion Launches in Cinemas Across the UAE
Ford v Ferrari – featuring Academy Award-winner and nominee Christian Bale and Matt Damon, will race into cinemas across the Middle East on 28th November 2019.
Based on the remarkable true story of the visionary American car designer Carroll Shelby (Damon) and fearless British-born driver Ken Miles (Bale). Together they battle corporate interference, the laws of physics, and their own personal demons to build a revolutionary race car for Ford Motor Company and take on the dominating race cars of Enzo Ferrari at the 24 Hours of Le Mans in France in 1966.
Ford v Ferrari by 20th Century Fox had its world premiere at the Telluride Film Festival on August 30, 2019, and received positive reviews from critics who lauded the performances and racing sequences. The movie is presently sitting at 89% on Rotten Tomatoes.
With standout performances from Matt Damon and Christian Bale, this story makes for one of the most electrifying films of the year.
Watch the trailer of Ford v Ferrari 2019:
Here’s what you should know about The Ford V Ferrari movie:
Massive Budgets and Authenticity:
Action movies in Hollywood are known to have big investments to carry out action-packed sequences. Films such as Rush (2013) had some amazing racing sequences in it, with a budget of mere $35M, but Ford v Ferrari reaped the treasure chests of Fox before it was handed over to Disney and has a massive $100M budget. With such a big investment, audiences are in for a visual spectacle.
Did you know: Despite a majority of the film being shot in various locations in the US, including California and New Orleans, the racing sequences were shot on location at Le Mans – with the intent to capture and deliver a true essence of such an important moment in sporting history.
Director
Ford v Ferrari is James Mangold’s latest film after the highly successful Logan (2017), which broke genre barriers and managed to get him nominated for an Academy Award for Best Adapted Screenplay.
Mangold directs Matt Damon and Christian Bale in this high-speed biographical drama that pits an underdog team of American automotive engineers against Ferrari in the 1966 “24 Hours of Le Mans” endurance race. Ford v Ferrari will be Jim Mangold’s debut directing a film about racing, or even cars for that matter of fact.
After an initial run of low-budget films—including Girl, Interrupted (1999) and Cop Land (1997), Mangold’s movies have progressively marched toward bigger-ticket works. However, regardless of the movie budget, Mangold has always stayed pure to character-driven dramas such as: Walk the Line (2005), 3:10 to Yuma (2007), Knight and Day (2010) and The Wolverine series.
On the basis of the trailer, it appears that Mangold will be sticking with the core motorsport fans on this one – telling the story which deserves to be told on the big screen, rather than making this a major mainstream film (just for the popcorn entertainment).
Who are the other characters alongside Shelby-Miles?
The film also stars Jon Bernthal as Lee Iacocca. Bernthal is a highly underrated Harvard educated actor who has starred in films such as Wind River (2017), Widows (2018) and the popular Netflix show The Punisher.
Tracy Letts plays Henry Ford II himself. The actor has several major Hollywood credits under his belt, with movies such as Lady Bird (2017), The Big Short (2015) and The Post (2017). He has also received the Pulitzer Prize for Drama and multiple Tony Awards in his career.
Here’s a special look of Ford V Ferrari 2019:
According to BoxOfficePro, Ford V Ferrari starring Christian Bale and Matt Damon is currently in the range of $25-35 million which would place it in a good riding for potential opening in the top spot for that weekend.
The combined star appeal of Matt Damon and Christian Bale is a major driver behind this biopic, as is the success of director James Mangold. With potential appeal to both men and women, car enthusiasts and racing fanatics, advertisers are guaranteed to target diverse audiences with this movie.
Contact a member of our sales team for advertising opportunities alongside this blockbuster.
Sources: BoxOfficePro, DriveTribe and The Numbers.
The second edition of the MENA Cinema Forum – largest conference and exhibition dedicated to cinema in the MENA region, organized by Great Minds Events took place at Conrad Dubai from 22nd to 24th October 2019.
From conferences, workshops, corporate meetings, film slates, screenings, post-event receptions, an expo and awards ceremony, and much more, this year’s forum was on a much larger in scale – richer in content and designed to enhance the industry evolution through updates on regional projects and policies, technological and technical advancements in cinemas and best practices in next generation of customer experience and engagement, through a mixture of various content and mediums.
2019 witnessed over 60 speakers, 200+ C-Level Executives, 800+ attendees, 115+ sponsors and exhibitors from 50+ countries.
Day 1 kicked off with an Opening Keynote by the Strategic Partner of the MENA Cinema Conference: Cameron Mitchell, Chief Executive Officer, Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment.
The panel discussion on MENA Cinema Upcoming Project Updates included:
The panel also indulged in a live debate chaired by Jan Runge, MENA Cinema Chairman & Advisor, answering questions from the delegates and attendees at the forum.
Day 1 also featured a presentation focusing on ‘Cinema Strategies and Statistic Updates’ delivered by Rajkumar Akella, Managing Director, Comscore India (Movies)
His discussion included the following:
Ashish Shukla, the Chief Executive Officer of Cinépolis Gulf addressed the audience with project updates from the fastest growing international exhibitor in the region – Cinépolis. He also unveiled a new special and exclusive project and partnership in the UAE.
The event was held across 2 levels at the Conrad Dubai; one to host conference sessions and the other for exhibitors to showcase their products and technologies.
The Trade Show on Day 1 featured technical seminars on:
Day 2 included a mix of presentations and panel discussions that focused on:
Technical Seminars on Day 2 of the forum included:
Day 3 focused on regional content production, best practices in this field and regional and international collaborations. A series of 6 masterclasses addressed pertinent topics such as film financing, script writing, production and acting, catered to professionals and newcomers alike.
New to 2019 were workshops and masterclasses on key topics for a more interactive and hands-on learning experiences – delivered by global leaders to help enhance learning and growth opportunities at the forum.
The workshops held on day 3 covered range of topics and themes:
MENA Cinema Forum also hosted an Expo – The largest exhibition of its kind in the region, and amongst one the largest cinema expos globally, for the second time round, following the success of last year’s round.
The exhibition introduced interesting and interactive attractions including but not limited to floor talks, product demos, themed entertainment, mini-screenings, an Augmented Reality and Virtual Reality zones, rest and refreshment parlors.
The Awards ceremony – presented by Comscore and co-presented by Dubai Studio City, are globally recognized and are a fixture of the big global conventions, and now in MENA. These awards are based on quantitative data measuring performance of all sectors and markets across the globe with identical metrics.
Here’s a list of this year’s winners:
Expanding its scope as an event for the cinema industry – with the aim to engage, wow and inspire, this year included several international and regional content screenings at VOX Cinemas – Mall of the Emirates and Reel Cinemas – Dubai Mall: International films such as The Addams Family, Terminator: Dark Fate, Leonardo – The Works and Zombieland: Double Tap. Other screenings included: local and regional content such as Son-Mother.
Pass holders were given the opportunity to interact with cast and crew of some of these feature films.
At the end of each day of the forum, post-event reception – in a themed setting, offered refreshment and entertainment in a fun and relaxed atmosphere for attendees to mingle and further nourish their friendships and business relationships.
Here’s a video with highlights from MENA Cinema Forum 2019:
The next forum will be held in October 2020.
For more information on the MENA Cinema Forum visit www.menacinema.com
Sources: Zawya and MENA Cinema Forum
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