Zain | Integrated Cinema Campaign | Saudi Arabia

January 13, 2020

Zain Saudi Arabia – mobile network operator in KSA, recently booked an integrated cinema campaign with Motivate Val Morgan – through OMD, for the launch of 5G technology in KSA.

The on-screen component included a 30 sec. ad which screened for a period of 4 weeks (12^th December 2019 to 8^th January 2020) at the following cinema locations:

• AMC Cinemas – KAFD (Riyadh)
• VOX Cinemas – Riyadh Park Mall (Riyadh)
• VOX Cinemas – West Avenue Mall (Dammam)
• VOX Cinemas – Red Sea Mall (Jeddah)
• VOX Cinemas – The Roof (Riyadh)
• VOX Cinemas – Al Qasr Mall (Riyadh)
• VOX Cinemas – Kingdom Centre (Riyadh)

The off- screen component included an advertisement (of the same content) on the LED screen at the entrance of VOX Cinemas – Riyadh Park from 12^th December 2019 to 8^th January 2020.

Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.

Contact us for more information on integrated cinema campaigns across our regional circuit.

Related Articles:

McVitie’s Digestive Nibbles | Integrated Cinema Campaign | KSA 

Ülker O’lala Sufle | Integrated Cinema Campaign | KSA 

Ministry of Commerce and Investment | Cinema Campaign | KSA