Eid al-Fitr 2024 Cinema Campaigns

Check out the ads that featured in cinema during the Eid al-Fitr 2024 long weekend!

 

The spirit of Eid al-Fitr once again filled the region, transforming the long weekend into a vibrant celebration. Families and friends flocked to shopping malls and entertainment hubs, eager to connect and revel in the festivities.

With more than 14 highly anticipated movies from various genres and languages being released, movie theaters resonated with laughter and excitement as audiences rushed to see the latest releases on the big screen. This festive atmosphere provided a perfect platform for brands to capture hearts and minds through cinema advertising.

From riveting ads by fast food chains, automobile companies, and airlines, here are the commercials that lit up the big screen during Eid al-Fitr 2024:

 

McDonald’s – FTM Dune: Part Two

Country: Qatar
Operator(s): Select VOX locations

 

BYD – FTM Dune: Part Two

Country: KSA
Operator(s): Select VOX & AMC locations

 

Almarai – FTM Kung Fu Panda 4

Country: KSA
Operator(s): Select VOX, Muvi, AMC & Reel locations

 

Birmingham University Dubai – Godzilla x Kong: The New Empire

Country: UAE
Operator(s): Select VOX locations

 

Lulu

Country: UAE
Operator(s): Select Royal, CinemaCity, Cinépolis, Oscar, Reel & VOX locations

 

WWE 2K24

Country: KSA
Operator(s): Select AMC & Muvi locations

 

Abdul Samad Qurashi

Country: KSA
Operator(s): Select AMC, Muvi & VOX locations

 

Dallah Hospitals

Country: KSA
Operator(s): Select AMC, Muvi & VOX locations

 

Disabled Children’s Association (DCA)

Country: KSA
Operator(s): Select AMC, Muvi, Reel & VOX locations

 

Green Farms

Country: KSA
Operator(s): Select AMC, Muvi & VOX locations

 

National Transformation Program (NTP)

Country: KSA (Saudi Arabia)
Operator(s): Select AMC, Muvi & VOX locations

 

Gulf Air

Country: Bahrain
Operator(s): Select VOX locations

 

Oman Post / Asyad Express

Country: Oman
Operator(s): Select Cinepolis & VOX locations

 

Royal Opera House

Country: Oman
Operator(s): Select VOX locations

 

Burger King

Country: Egypt
Operator(s): VOX locations

 

Garnier

Country: Egypt
Operator(s): VOX locations

Hardees

Country: Egypt
Operator(s): VOX locations

 

Misr Life Insurance

Country: Egypt
Operator(s): VOX locations

 

Noon

Country: Egypt
Operator(s): VOX locations

CBK

Country: Kuwait
Operator(s): VOX Cinemas

 

Kuwait Finance House (KFH)

Country: Kuwait
Operator(s): VOX Cinemas

 

Porsche

Country: Kuwait
Operator(s): VOX Cinemas

 

Think cinema for ‘attention-grabbing’ advertising! Contact us for cinema advertising opportunities alongside special events and celebrations.

 

 

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FIFA | Integrated Cinema Campaign | UAE & KSA

FIFA booked an integrated cinema campaign through Universal Media (UM) Qatar to promote the ongoing FIFA World Cup 2022™ at select locations of VOX, Reel, Muvi, AMC cinemas in UAE and Saudi Arabia.

 

The on-screen campaign included a 30 sec. commercial booked for a period of 4 weeks – 27 October 2022 to 23 November 2022, at select locations of:

UAE – VOX and Reel

KSA – VOX, AMC and Muvi

 

The commercial follows La’eeb (the official mascot of the FIFA World Cup 2022) as he auditions to fulfill his destiny as the tournament’s mascot. La’eeb encourages everyone to believe in themselves and spread the joy of football to everyone, through the catch phrase ‘Now is All’.

 

 

The off-screen component of the cinema campaign included the distribution of 50,000 FIFA branded popcorn tubs featuring La’eeb, to moviegoers at select VOX locations in UAE and KSA starting 10 November 2022.

 

FIFA Cinema Campaign

 

Contact us for more information on branding options and integrated cinema advertising opportunities across the Middle East!

 

 

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Motivate Val Morgan Launches Audience Based Cinema Buying Platform

The newly launched platform has the capability to offer data and insight driven audience based cinema buying across Motivate Val Morgan’s network of cinemas in the Middle East.

 

Motivate Val Morgan, the leading cinema advertising company in the Middle East has launched a dedicated platform – CinePlan and CineMeasure, through which advertisers can plan and measure their cinema campaigns with ease.

CinePlan is a tool that can be utilized to build a cinema media plan based on advertiser requirements, and offers two routes: By Admission and By Package. The By Package route presents advertisers with the option to book existing pre-designed packages sold by Motivate Val Morgan, while the By Admission route is a new extension to the existing bouquet of cinema advertising offerings, where advertisers can define their advertising reach at cinema locations of preference.

CineMeasure is a post campaign measurement tool that works seamlessly with CinePlan to analyze and report admission data for an executed campaign.

Ian Fairservice, Managing Partner, Motivate Media Group, said, “As the region’s leading cinema advertising company, with over twenty-three years of regional experience, we are committed to constantly improve and innovate our offerings. The launch of CinePlan and CineMeasure marks a significant milestone for Motivate Val Morgan, as it establishes a first-to-market platform through a self-service model, a major focus for the company as we look to empower advertisers and provide autonomous cinema planning and measurement.”

The platform will add exceptional value for advertisers as it has the capability to offer data and insight driven audience-based buying across Motivate Val Morgan’s network of cinemas in the region, improving accountability and transparency to address concerns on cinema audience measurement, a byproduct of the pandemic.

Avinash Udeshi, Chief Operating Officer, Motivate Val Morgan commented, “While being a market leader, we have always had a consultative approach in terms of buying and delivering on campaign objectives. Through this platform, we will offer the same total flexibility and convenience to advertisers and agency planners, with admission data from the cinema box office. Thus, cinema advertising can now be further planned, bought, and measured through a simple yet comprehensive dashboard. The system has the capability to buy audience by numbers, demography, and income groups, right down to a granular level of an individual screen at a particular location.”

Advertisers can leverage CinePlan and CineMeasure to connect the dots between ad exposure and a campaign’s outcome.

 

Promo/Launch Video:

 

Visit: Motivate Val Morgan to start planning your cinema advertising campaign.

Zain | Integrated Cinema Campaign | Saudi Arabia

Zain Saudi Arabia – mobile network operator in KSA, recently booked an integrated cinema campaign with Motivate Val Morgan – through OMD, for the launch of 5G technology in KSA.

The on-screen component included a 30 sec. ad which screened for a period of 4 weeks (12th December 2019 to 8th January 2020) at the following cinema locations:

The off- screen component included an advertisement (of the same content) on the LED screen at the entrance of VOX CinemasRiyadh Park from 12th December 2019 to 8th January 2020.

Zain Saudi Arabia LED screen - VOX Cinemas

 

Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.

Contact us for more information on integrated cinema campaigns across our regional circuit.

 

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Chevrolet | Car Display | VOX Cinemas – Mall of Egypt

Chevrolet – American automotive manufacturer, booked a Car Display with Motivate Val Morgan – through Benchmark, at VOX Cinemas – Mall of Egypt.

The car display featured the all-new Chevrolet Malibu 2020, and was positioned in the foyer area of the cinema from 25th November 2019 – 1st December 2019.

 

 

With a sophisticated, appearance and remarkable driving dynamics, the 2020 Malibu is ready to take you wherever the road leads.

Read more on the Chevrolet Malibu 2020 here.

Interested in booking a similar campaign? Contact us for more information on off screen opportunities across our cinema circuit.

 

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Nezo | Popcorn Box Branding | UAE

Nezo  salt manufacturer, recently booked an off-screen popcorn box branding campaign through Motivate Val Morgan at various VOX Cinemas locations across the UAE.

The branded popcorn tubs were distributed to moviegoers starting Thursday 21st November 2019, and will continue to be dispensed until stocks last.

The aim of the campaign was to highlight the importance of Nezo salt in food items, similar to the importance and significance of having popcorn while watching movies at the cinema.

A total of 50,000 popcorn boxes were branded with Nezo graphics. 5,000 boxes were allocated at each cinema location. The campaign kicked off at VOX CinemasMall of the Emirates and also ran across the following VOX locations:

 

Mall of the Emirates

Mall of the Emirates Nezo Popcorn Box Branding

 

Cineplex Grand Hyatt

Nezo Popcorn Box Branding Cineplex, Grand Hyatt

 

Mercato

Nezo Popcorn Box Branding, Mercato

 

City Centre Deira

Nezo Popcorn Box Branding, City Centre Deira

 

Burjuman

Nezo Popcorn Box Branding, Burjuman

 

City Centre Sharjah

Nezo Popcorn Box Branding, City Centre Sharjah

 

City Centre Ajman

Nezo Popcorn Box Branding, City Centre Ajman

 

Marina Mall – Abu Dhabi

Nezo Popcorn Box Branding, Marina Mall – Abu Dhabi

 

Al Jimi Mall – Al Ain

Nezo Popcorn Box Branding, Al Jimi Mall

 

The campaign also ran across VOX Cinemas – City Centre Mirdif.

 

Other off-screen advertising opportunities include:

 

Got a campaign which would require off-screen cinema advertising?

 

Contact a member of our sales team for more information on branding options and on/off-screen advertising opportunities across the Middle East!

 

 

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Peugeot | Cinema Campaign | VOX Cinemas | Mall of Egypt

Peugeot – French automotive manufacturer, recently booked an integrated cinema campaign with Motivate Val Morgan – through Initiative, at VOX Cinemas – Mall of Egypt.

The on screen component includes two 15 sec. ads screening in rotation from 2nd October to 12th November, 2019.

The first commercial features the all-new Peugeot 508 – which combines boldness, strength, elegance and passion. From a panoramic electric roof to sporty frameless doors to the dazzling 18″ two-tone diamond finish alloy wheels, the vehicle’s unparalleled design is far from a traditional looking four-door sedan and is complemented by cutting edge technology focused on comfort and entertainment for all those on-board – iCockpit which includes a compact steering wheel, configurable 12.3” head-up digital instrument panel and a 10” HD capacitive touchscreen.

 

 

The second commercial features the all-new 2020 Peugeot 3008 SUV which is by far the most unique in its category as it offers a variety of exterior and interior features and options – LED daytime running lights built into the headlight unit, rear LED PEUGEOT signature ‘Claw Effect’ lights designed to match the engine’s roar, chrome-winged radiator grille and vertical front-end embellished wide air intakes, captivating 8-inch touchscreen, configurable 12.3” head-up display instrumental panel, compact steering wheel with built-in controls and automatic gearbox control, to amplify the driving experience.

 

 

Peugeot also booked an off-screen campaign which included two car displays in the Foyer area of VOX Cinemas – Mall of Egypt from 3rd – 16th October, 2019. The first week witnessed the display of the Peugeot 508, while the second week showcased the Peugeot 3008 SUV.

 

 

Get in front of highly targeted, captive audiences and breathe life into your marketing mix with integrated cinema campaigns.

Contact us for more information of advertising opportunities across our circuit in the Middle East.

 

 

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