Godiva – veteran chain specializing in gourmet Belgian chocolates, truffles, cocoa & other sweet gift items, booked an integrated cinema campaign with Motivate Val Morgan – through Arab Reach Media, for the launch of their newest chocolate flavors in Saudi Arabia.
The 15 sec. on-screen commercial screened for a period of 4 weeks (21st November to 18th December, 2019) at AMC Cinemas – KAFD and VOX Cinemas – Red Sea Mall, Riyadh Front and West Avenue Mall.
The off-screen component included a sampling activity at VOX Cinemas – Red Sea Mall, Riyadh Front and West Avenue Mall over the weekend of 12th – 14th December 2019.
Promoters were hired by the brand to oversee the 3-day sampling activity at the respective cinema locations, and to assist with the distribution of chocolates to cinemagoers walking out of the auditoriums at which the brand’s on-screen ad was playing.
Combining on-screen advertising with sampling at the cinema is an effective strategy to implement when seeking to engage audiences with a new product.
Got a product launch coming up? Contact us to know more on how integrated campaigns can help move your brand closer to its target audience.
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Zain Saudi Arabia – mobile network operator in KSA, recently booked an integrated cinema campaign with Motivate Val Morgan – through OMD, for the launch of 5G technology in KSA.
The on-screen component included a 30 sec. ad which screened for a period of 4 weeks (12th December 2019 to 8th January 2020) at the following cinema locations:
The off- screen component included an advertisement (of the same content) on the LED screen at the entrance of VOX Cinemas – Riyadh Park from 12th December 2019 to 8th January 2020.
Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.
Contact us for more information on integrated cinema campaigns across our regional circuit.
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Chevrolet – American automotive manufacturer, booked a Car Display with Motivate Val Morgan – through Benchmark, at VOX Cinemas – Mall of Egypt.
The car display featured the all-new Chevrolet Malibu 2020, and was positioned in the foyer area of the cinema from 25th November 2019 – 1st December 2019.
With a sophisticated, appearance and remarkable driving dynamics, the 2020 Malibu is ready to take you wherever the road leads.
Read more on the Chevrolet Malibu 2020 here.
Interested in booking a similar campaign? Contact us for more information on off screen opportunities across our cinema circuit.
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Nezo – salt manufacturer, recently booked an off-screen popcorn box branding campaign through Motivate Val Morgan at various VOX Cinemas locations across the UAE.
The branded popcorn tubs were distributed to moviegoers starting Thursday 21st November 2019, and will continue to be dispensed until stocks last.
The aim of the campaign was to highlight the importance of Nezo salt in food items, similar to the importance and significance of having popcorn while watching movies at the cinema.
A total of 50,000 popcorn boxes were branded with Nezo graphics. 5,000 boxes were allocated at each cinema location. The campaign kicked off at VOX Cinemas – Mall of the Emirates and also ran across the following VOX locations:
Mall of the Emirates
Cineplex Grand Hyatt
Mercato
City Centre Deira
Burjuman
City Centre Sharjah
City Centre Ajman
Marina Mall – Abu Dhabi
Al Jimi Mall – Al Ain
The campaign also ran across VOX Cinemas – City Centre Mirdif.
Other off-screen advertising opportunities include:
Got a campaign which would require off-screen cinema advertising?
Contact a member of our sales team for more information on branding options and on/off-screen advertising opportunities across the Middle East!
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Peugeot – French automotive manufacturer, recently booked an integrated cinema campaign with Motivate Val Morgan – through Initiative, at VOX Cinemas – Mall of Egypt.
The on screen component includes two 15 sec. ads screening in rotation from 2nd October to 12th November, 2019.
The first commercial features the all-new Peugeot 508 – which combines boldness, strength, elegance and passion. From a panoramic electric roof to sporty frameless doors to the dazzling 18″ two-tone diamond finish alloy wheels, the vehicle’s unparalleled design is far from a traditional looking four-door sedan and is complemented by cutting edge technology focused on comfort and entertainment for all those on-board – iCockpit which includes a compact steering wheel, configurable 12.3” head-up digital instrument panel and a 10” HD capacitive touchscreen.
The second commercial features the all-new 2020 Peugeot 3008 SUV which is by far the most unique in its category as it offers a variety of exterior and interior features and options – LED daytime running lights built into the headlight unit, rear LED PEUGEOT signature ‘Claw Effect’ lights designed to match the engine’s roar, chrome-winged radiator grille and vertical front-end embellished wide air intakes, captivating 8-inch touchscreen, configurable 12.3” head-up display instrumental panel, compact steering wheel with built-in controls and automatic gearbox control, to amplify the driving experience.
Peugeot also booked an off-screen campaign which included two car displays in the Foyer area of VOX Cinemas – Mall of Egypt from 3rd – 16th October, 2019. The first week witnessed the display of the Peugeot 508, while the second week showcased the Peugeot 3008 SUV.
Get in front of highly targeted, captive audiences and breathe life into your marketing mix with integrated cinema campaigns.
Contact us for more information of advertising opportunities across our circuit in the Middle East.
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Wego – travel search website and mobile application, recently booked a cinema campaign (in collaboration with VisitBritain) through Motivate Val Morgan at Reel Cinemas (UAE), VOX Cinemas (KSA) and AMC Cinemas (KSA).
An engaging off-screen ‘Foyer Display’ embedded with augmented reality technology was installed at Reel Cinemas – The Dubai Mall in UAE from Wednesday 27th February to Thursday 5th March 2019.
Technique:
When a cinemagoer stands in front of the screen, the image of the cinemagoer, together with a background of one of Britain’s most iconic sites (Buckingham Palace, Big ben, etc.) would display on the screen.
Objective:
To encourage cinemagoers to search, compare and book a trip to Britain through Wego.
A similar display was also set up at VOX Cinemas – Riyadh Park Mall in Saudi Arabia from Monday 11th March to Sunday 17th March 2019.
Additionally, two Arabic on-screen ads were booked to screen at VOX Cinemas – Riyadh Park Mall and Red Sea Mall (Jeddah) and AMC Cinemas – KAFD (Riyadh) from Thursday 14th March to Wednesday 20th March 2019.
The first ad – which screened for a period of 3 days, features two female actors posting a video of themselves against the backdrop of one of the most cherished British icons – the Big Ben.
The second ad – which screened for a period of 4 days, features a male actor driving along Britain’s countryside when his friend unexpectedly appears by the side of his window.
Interested in booking a similar on-screen and off-screen campaign through Motivate Val Morgan?
Contact a member of our sales team for more information of cinema advertising opportunities across our circuit covering UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait.
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Source: Wego
